Raising the Bar

President Steve Perry Presidio Real Estate

First Vice President Rob Ockey Century 21 Everest Second Vice President Dawn Stevens Realty One Group Signature Treasurer Claire Larson Woodside Homes

Past President Matt Ulrich Ulrich Realtors®

CEO Curtis Bullock

Directors Jenni Barber Berkshire Hathaway

Morelza Boratzuk RealtyPath Hannah Cutler Coldwell Banker Laura Fidler Summit Sotheby’s Amy Gibbons Keller Williams Jennifer Gilchrist Utah Key Real Estate Tony Ketterling Equity Real Estate John Lucky Berkshire Hathaway Jodie Osofsky Signature Real Estate Utah Janice Smith Coldwell Banker Carlye Webb Summit Sotheby’s

Advertising information may be obtained by calling (801) 467-9419 or by visiting www.millspub.com

Managing Editor Dave Anderton Publisher Mills Publishing, Inc. www.millspub.com President Dan Miller Art Director Jackie Medina

Graphic Design

Ken Magleby Patrick Witmer Office Administrator Cynthia Bell Snow Sales Staff Paula Bell Paul Nicholas

Salt Lake Board: (801) 542-8840 e-mail:dave@saltlakeboard.com Web Site:www.slrealtors.com

The Salt Lake Board of REALTORS® is pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the nation. We encourage and support the affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status, or national origin. The Salt Lake REALTOR® is the monthly magazine of the Salt Lake Board of REALTORS®. Opinions expressed by writers and persons quoted in articles are their own and do not necessarily reflect positions of the Salt Lake Board of REALTORS® . Permission will be granted in most cases, upon written request, to reprint or reproduce articles and photographs in this issue, provided proper credit is given to The Salt Lake REALTOR®, as well as to any writers and photographers whose names appear with the articles and photographs. While unsolicited original manuscripts and photographs related to the real estate profession are welcome, no payment is made for their use in the publication. Views and opinions expressed in the editorial and advertising content of the The Salt Lake REALTOR® are not necessarily endorsed by the Salt Lake Board of REALTORS®. However, advertisers do make publication of this magazine possible, so consideration of products and services listed is greatly appreciated. As the Internet gained momentum in the 1990s, some predicted real estate agents would no longer be needed. However, real estate agents have not only survived, but thrived. Why? As the real estate transaction grew in its complexity, home buyers and sellers increasingly turned to professionals to navigate the process. That’s why my vision for 2022 is to continue to raise the level of professionalism and education among our 10,000 members. With more than 100 new members joining every month, it is important that our Realtors® are skilled and provide the “human element” in the real estate transaction process. The human element is something that apps, websites and algorithms can never provide. Ultimately, brokers have the responsibility to properly train their agents, but the Salt Lake Board of Realtors® does supplement those efforts. The Board offers live training courses and regular legal updates and will continue to do that in 2022. Everything we do at the Board fits within our Vision Statement. The vision of the SL Board of Realtors® is that real estate professionals receive value from and participate in Board membership. This is accomplished under four main areas. I will highlight a few things under each category. 1. Advocacy – The Board is the principal advocate and representative for its members. Our goal is to make sure elected officials acknowledge the Board and consult with us when real estate is involved. We are so fortunate to have such an amazing Government Affairs Committee. 2. Education – I mentioned that we will continue to offering training and education to our members through live classes. But I would encourage each of you, especially brokers, to help set the example of what a good agent represents. We all need to represent the real estate profession well. 3. Communication – In 2022 we intend to continue a marketing campaign of the benefits of using a Realtor®. We are advertising this campaign at Utah Jazz games, University of Utah athletic events, the Salt Lake Bees, Hale Centre Theatre, and UTA buses. We will also continue to promote the Realtor® brand on social media. We have hired an advertising agency to make the Realtor® message strategic and help distribute it.

4. Service – This year the Board is awarding 24 American Dream homeownership grants. The grants are worth $5,000 each and are awarded to first-time home buyers. The grants can help with a down payment or pay closing costs. The Board is committed to serving and making the community a better place. This year will prove to be challenging and rewarding for Realtors®. Make sure you’re the kind of professional a home seller or buyer would hire. Happy New Year!

Steve Perry President