Greenypeeps Brochure

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We are Greenypeeps The world’s first carbon negative tea brand.



delicious, organic teas

selected and blended for maximum flavour

black and green teas herbal and spice teas mood teas

the purest, fairest ingredients

our teabags and packs are entirely plastic free

absolutely all packaging is recyclable or home compostable

the world’s first Carbon Negative tea

3% of all sales is invested directly in local community and environmental programmes

no harm, only respect


Our Pledge Business and brands have a responsibility to do more for customers, the community and the planet. Neutral is not enough. We must make a positive difference. Our ambition is to inspire others to become Greenypeeps, to empower them to make the right choice.

Customers are more ethically aware than ever.1

1,2 Source: Meet the 2020 Consumers Driving Change – Why Brands must deliver on omnipresence, agility and sustainability - June 2020 IBM Institute for Business Value in partnership with NRF (National Retail Federation)

Every age group credits sustainability and/or personal wellness as being a significant factor when selecting brands.2


What makes a Greenypeep? A Greenypeep strives to leave the world in a better place through all that we do and consume. Respect is the key to positivity.

Respect for our bodies

Respect for others

Respect for nature

We build like-minded communities through shared passion and commitment. 34% of consumers are choosing brands that have ethical practices and values.1

Source: Deloitte Report 2021: “How consumer behaviou is embracing sustainability”. 1

It won’t be easy but never be afraid to try


Our teas and leaves All our teas and leaves are grown on carefully selected organic farms and gardens. Our leading tea master buys only the finest batches for our tea.

Over 3 generations of experience growing and supplying teas to customers across the world.

Greenypeeps brews are expertly blended for maximum flavour, perfect body and colour. We work directly with growers and remain close to our tea production right through planting, picking, processing and packaging.

Greenypeeps will never compromise on quality or taste


Our range... Tea for every occasion Black & Green tea

Herbal & Spice tea

Mood tea


Planet Positive Simply covering our tracks is not enough. By understanding our impact as Greenypeeps, we take great efforts to minimise harm and quantify how we can meaningfully invest in giving back.

We meticulously interrogate all aspects of our process from leaf to cup and beyond.

Greenypeeps use the latest models and techniques to quantify our carbon footprint*.

Greenypeeps’ 3 Pillars of Positivity

+ Climate

+Community

+ Nature

*Carbon Consulting Group conducted Product Greenhouse Gas / Carbon Footprint Assessments for all Greenypeeps tea. This assessment conforms to PAS 2050 Standard and the ISO/TS14067 Standard.


+Climate Carbon Negative = Climate Positive We have calculated that we produce 1.5 kg CO2e per 20 count pack* 1.5 kg of CO2e emitted

4 kg of CO2e removed by Greenypeeps

Greenypeeps invests in capturing MORE THAN TWICE the greenhouse gas that we produce. The average UK consumer creates the equivalent of 9kg of CO2 from the food and drink they consume in one day. To meet net zero by 2050 we have to half this figure.

*Calculated at 1.48 kg CO2e for Greenypeeps Peppermint Tea 20 ct

Farming and food production accounts for one third of the global greenhouse gas emissions!

Our customers are actively improving our climate cup by cup


+Community 3% of sales is invested directly in local community and environmental programmes. Welcome to the Hiniduma Project! Greenypeeps is funding local farmers to plant and maintain rainforest trees alongside their crops. Greenypeeps is providing a key ecological link between two areas of pristine rainforests giving the monkeys a much bigger, better playground.

Hiniduma, Sri Lanka

The project will generate 20,000 hectares of biolink. We aim to support 1,500 families through education and providing the means to a sustainable, profitable existence.

Greenypeeps supports communities and their environments


+Nature All elements of our packs are recyclable or home compostable. We are entirely PLASTIC FREE. Double chamber bag made from wood fibres No staples

Organic cotton

Recyclable carton Vegetable based ink Biodegradable cellulose inner bag

12 million tonnes of plastic ends up in the ocean every year.

PLA (plastic free) Tea bags from many leading brands contain up to 25% plastic.

All Greenypeeps’ packs and products are kind to nature


The journey starts here. Let’s make the world a better place, one cup at a time...

Contact Us +44 (0) 1428600018 enquiries@greenypeeps.com

Follow Us

www.greenypeeps.com

/Greenypeepstea

@greenypeeps

/Greenypeepstea


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