INTRODUCING MILLY SHIMMIN: THE BRAND

After establishing my chosen career path as a Creative Stylist, I thought it important to reidentify my personal brand identity to discover how I wish my brand message and values to be portrayed by potential clients. As a Creative Stylist, it is crucial to possess your own signature style in the way that you work as a form to stand out from the rest, an aesthetic that is authentic to you. This is something which I was able to establish during the Fashion Forecast Module, which has continued to be prominent throughout the rest of my work. As a creative with an optimistic mindset, this is very reflected in my work, from the concepts that I develop to the way that I execute them, I always manage to incorporate colour. The use of colour is probably one of the most noticeable aspects of my creative work. After colour, it would be ‘shape’ as I tend to operate with materials that ruffle, ruched and puff to create dimension between the model and the position they are photographed in. I create shape not only with the materials but also in the way that I creatively direct the models to position themselves within the frame, I think this is an effective segment in generating the narrative behind the styling. Another aspect that is integral to my brand identity would be my ability to incorporate humour and irony within my work, always providing a light-hearted yet powerful response to a profound concept. So, to put my words into perspective, my brand identity essentially serves the purpose of creating a positive experience for the viewers of my work, with the brand values of Authenticity, Optimism, Expression, and Relatability. For the outcome of my final major project, I wish to create a campaign that is reflective of me as a creative while capturing my brand values.