Launching Milwaukee’s Creative Professionals FIVE-YEAR STRATEGIC PLAN: SEPTEMBER 2019 EXECUTIVE SUMMARY UPDATE
Message from the President Art and design practice is rapidly changing in a world defined by emerging technologies, an entrepreneurial spirit and new ways of communicating. MIAD’s programs and experiences hone the top skills employers worldwide demand. Students ask “What’s Possible?” and then develop real solutions to meet real needs. Nowhere are these top professional skills more needed than in Milwaukee, and nowhere is a college more poised to provide them. MIAD is growing its enrollment, integrated academic programs and student and community experiences. Unique applications of emerging technologies are flourishing through the MIAD Innovation Center.
All these achievements help students excel on a professional journey that begins from their first moments on campus. At the midpoint of our strategic plan, the college already has exceeded many of our aggressive goals – growing enrollment 40% over the past five years and retaining 80.5% of first-year students from their first to second year. Out of state enrollment is approaching 50%, and many of our graduates remain in Wisconsin after graduation for at least their first job. Through this strategic plan, MIAD is launching the programs and creative professionals who are transforming our community.
“ Our enrollment has grown 40% over the past five years.”
Jeff Morin MIAD President
We ignite curious minds through art, design and service.
“MIAD taught me not only the fundamentals of design, but also problem-solving. It’s a big component of what has made me successful throughout my career.” –Michael DelGaudio ’01 (Communication Design) User Experience Design Lead, Google
Strategic Plan Goals & Objectives WITH SELECT PROGRESS UPDATES
1. RECRUITING
2. RETAINING
Seeking future artists and designers
Promising our students a four-year professional journey
• Increase new student enrollment to 274 (14%) by Fall 2022. • Provide scholarship and grant aid at appropriate levels to maintain affordability of, and access to, MIAD’s education. • Diversify enrollment of new students demographically and geographically. Progress update: Fall 2019 new student enrollment is 332, with 45% from out-of-state. 37% of firstyear students self-identify as minorities. Additional, significant funds allocated for struggling students; Housing Scholarships created to foster success.
• Increase first-time, first-year student retention 2% annually, to reach 82% by 2022. • Increase sophomore-to-junior retention rates in the majors to 90% by Fall 2022 (i.e., sophomore attrition no higher than 10%). • Increase retention rates of various groups such as firstgeneration students, minority students and commuters, among others with identified needs, by Fall 2022.
Progress update: In two years, achieved 80.5% first-year student retention.
FIVE-YEAR ENROLLMENT PLAN 1400 1200
1069
1000 800
860 745 688
709
1143
977 748
781
814
600 400 200
2018
2019
Original Goal
2020 Actual Enrolled
2021
2022 Revised Goal
MIAD’s first-year to second-year student retention rate has increased from 69.5% to 80.5%.
“Everything about MIAD, from the structure of its curriculum to the small class sizes, made me fall in love. My scholarship made it possible to pursue my dream of becoming a graphic designer.” –Ana Villarama ’19 (Communication Design) Designer, Hanson Dodge
Strategic Plan Goals & Objectives WITH SELECT PROGRESS UPDATES
3. LEARNING
4. MAKING
Launching new and compelling curricular programming • Create new curricular tracks to respond to students’ evolving interests in contemporary design and art programming and careers. • Energize student learning through increased role of digital technology in studios, classrooms and courses. • Build inclusivity and diversity in our curriculum and academic experiences (Adopted April 2019).
Revitalizing the campus to transform learning • Create a compelling physical and external presence that invites the community to engage with MIAD’s galleries, programs and facilities. • Establish our brand throughout the campus to reinforce the MIAD experience. • Create an engaging learning environment to transform student learning. • Promote MIAD’s distinctive strength in professional preparation (Adopted April 2019).
Progress update: Launched Furniture Design, Arts Management and Digital Media Production programs. All First-Year Experience faculty complete digital technology training. Director of Inclusivity hired.
Progress update: Campus Plan for Growth developed; architect chosen for Phase 2.
5. LIVING Building a life of purpose in the professions and the community • Develop a center to foster innovation and entrepreneurial thinking. • Strengthen the college’s commitment to Service Learning to continue to distinguish our students’ roles in the community. • Develop programming to increase the economic, cultural and societal role MIAD plays in the region. • Strengthen the college’s commitment to inclusivity by making visible, educating about and celebrating diversity (Adopted April 2019).
Progress update: MIAD Innovation Center launched in Fall 2018. Students volunteered 4,900 hours at 79 Milwaukee nonprofits in 2018-19. Future Designers program expanded to 9 high schools serving lower-income, diverse students. Open Lab partners with nonprofits Learn Deep Milwaukee and Sharp Literacy.
“With an increase in competition as well as automation occurring in most industries, the most successful businesses in the future will understand the importance of attracting and retaining the best and brightest creative minds.” –Matt Rinka, Principal Architect for RINKA; MIAD Trustee
FACTS ABOUT MIAD
“I had many options for college, but MIAD was an easy choice.”
• MIAD is the #1 art and design college nationwide for helping low-income students attain upper-middle-class jobs (Money Magazine, “Best Colleges for Your Money 2019”)
–Ariana Vaeth ’17 (New Studio Practice: Fine Arts) Professional Artist Mary L. Nohl Emerging Artist Work exhibited at the Haggerty Museum of Art, Portrait Society Gallery, Chicago’s Museum of Science and Industry for Black Creativity, and more.
• Graphic Design USA named MIAD a Top Design School in 2016, 2017, 2018 & 2019 • Demand for MIAD expertise in the unique application of emerging technology is increasing from businesses, middle and high school teachers and youth programs such as Sharp Literacy
Self-portrait by Ariana
The MIAD Innovation Center fosters innovative and entrepreneurial thinking and making. It serves as an incubator for student ideas, provides educational programming and connects businesses and nonprofits with students who apply technologies to client challenges. 40 students completed projects for business and nonprofit clients through the MIAD Innovation Center in 2018-19. For more information: Vivian M. Rothschild vivianrothschild@miad.edu, 414.847.3239
miad.edu 10/02/19
“Creative people are important. We not only see problems from a different viewpoint, but we also go out in the communities … and make a cultural difference.” –Leslie Fedorchuk Professor and Service Learning Director