GLOBAL FORECAST
TRENDS
A/W 20/21
TABLE OF CONTENT
WOMEN I. Generation Replay -Inspiration -Color Story -Accessories -Design Details
Davinci Liestyle http://Wgsn.com 10.05.19
Loewe http://Wgsn.com 10.05.19
II. Snug Life -Inspiration -Color Story -Accessories -Design Details
TABLE OF CONTENT
MEN III. Curated Identity -Inspiration -Color Story -Accessories -Design Details IV. Virtual Tempo -Inspiration -Color Story -Accessories -Design Details
Snow Peak http://Wgsn.com 10.05.19
Trend Council http://Wgsn.com 10.05.19
GENERATION
REPLAY
Hans Bodth http://Wgsn.com 10.05.19
http://Wgsn.com 10.05.19
GENERATION REPLAY Details are very visible in a disruption with textures and fabric finishes. Each piece transmit a story, from a preppy look with cut and paste aesthetic to a more glamorous inspired by the baroque interiors transmitting a sense of value and longevity. Each piece focus on modern silhouettes such as quilted jackets updated with suiting materials for a winter transitional drop. -INSPIRATION FROM RECONSTRUCTED LEGACY-
Farg Blanch http://Wgsn.com 11.20.19
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COLOR STORY
PANTONE
KEY WORDS Reinterpreted Vintage Timeless Edgy Bold Punk Behind it All Studio David Thulstrup
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Recycle 16-6318TCX
Eternity 17-5111TCX
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Into the Deep 19-1101TCX
Revolutionary
Tribute
19-1533TCX
Antique Pearls
15-1315TCX
13-4105TCX
Fall 2020 color palette are inspired by warm playful tones. Red brick orange hues with classic and vintage blues, timeless greens and black equivalent shades will add contrast and edginess to any outfit this season.
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Rohk Official http://Wgsn.com 10.05.19
ACCESSORIES http://Wgsn.com 10.05.19
http://Wgsn.com 11.20.19
Handcrafted materials will be key, and give designs a unique quality. Embrace tooled metals, intricate weaving methods, embroidery, as must-have features. ( Collins, 2019) Rare View http://Wgsn.com 11.20.19
http://Wgsn.com 10.05.19
Tom Hegen http://Wgsn.com 10.05.19
RectangleSilhouette
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DESIGN DETAILS
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TEXT
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The main focus is a longer-lasting appeal with carefully selected materials to provide a reinterpreted trend. “This story is driven by designs that consider the after-life of products and the upcycling of vintage items. Focus on finding the beauty and cool-factor in these hybrid pieces, which enable creative expression and celebrate individuality.� (Paget, 2019)
SNUG
LIFE http://Wgsn.com 11.20.19
Kenji Abe http://Wgsn.com 10.05.19
Studio Brash http://Wgsn.com 11.20.19
SNUG LIFE A multifunctional system of living providing fluidity with each piece. Structure and comfort is a big part of the theme, providing a sense of a warming golden hour and romance with blush rose colors, forest green and deep berry. Each item will blend effortless in any scenario, supporting work, rest and play. -INSPIRATION FROM CONSIDERED COMFORT-
Brand Aiste http://Wgsn.com 10.05.19
Caseyzhang http://Wgsn.com 11.20.19
COLOR STORY
PANTONE
KEY WORDS KEY WORDS Soothing Blissful Soothing Snug Fluid Versatile Blissful Relaxed Organic Fluid Peaceful Peaceful Relaxed Organic
Matcha Tea
Burnt Incense
14-0114TCX
18-1350TCX
Waxed
Honey
12-1404TCX
Plush Pillowtalk
14-0951TCX
11-0601TCX
Inspired by the colors of nature, this color story features six shades in a combination of warm brown tones, burnt oranges, olives, and natural skin tones.
Bedtime Mocha 19-1420TCX
Teklan Brand+++ http://Wgsn.com http://Wgsn.com 11.20.19 11.20.19
ACCESSORIES http://Wgsn.com 11.20.19
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Daily Sleeper http://Wgsn.com 11.20.19
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Femininity and sustainability are the two main concepts. Handcrafted materials will be applied for belts and as well for earrings. Minimalist and simple design for handbags inspired by colors from nature. Natural makeup will be the best makeup for Fall 2020.
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Hourglass Silhouette Brand+++ http://Wgsn.com 11.20.19
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Inverted Triangle Silhouette
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http://Wgsn.com 11.20.19
The main focus for design details will be curved and linear structures with architectural volumes, and sculptural silhouettes to offer a contemporary take on femininity. Providing softness and working around every kind of bodies types. From flowy slip dresses to pleated skirts with sustainable look fabrics. It is about returning to the essence of luxury with its ancestral meaning, to the handmade manufacturing (by hand) and the beauty of the materials in its broadest sense. In addition, coziness is important. Soft and cottony materials are used for a luxurious feeling.
http://Wgsn.com 11.20.19
CURATED
IDENTITY http://Wgsn.com 11.20.19
CURATED IDENTITY Construction over curated pieces that evokes the feeling of history and bravery. Each tone consists on green, blues, warm red hues that continuously blends easily with each piece, portraying freedom and exploration of freedom. Rustic ‘dirty’ looking colors will play a big part in pieces that will manage to play with your eyesight. -INSPIRATION FROM RECONSTRUCTED LEGACY-
Devin Lonsford http://Wgsn.com 11.20.19
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COLOR STORY PANTONE KEY WORDS Rustic Crafty Reinterpreted Poetic Rural Traditional
acai x Pendleton ttp://Wgsn.com 11.20.19
Trolly
Murky
Merlot
18-4528TCX
16-1334TCX
18-1443TCX
http://Wgsn.com 11.20.19
Rusty
Cleansed
Wine
19-1518TCX
11-2409TCX
18-3013TCX
Mid-night
Hunter
Soft Grunge
19-4013TCX
18-0420TCX
16-4402TCX
“Keep it tonal with classics such as Vintage Blue and Bold Graphite tapping into workwear themes.”(Ketteniss, 2019) TEXT Snow Peak http://Wgsn.com 11.20.19
ACCESSORIES
Marni http://Wgsn.com 11.20.19
David Catalan http://Wgsn.com 11.20.19
Parts of 4 http://Wgsn.com 11.20.19
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“Smart and casual TEXTworlds collide in this styling story, which brings denim and tailoring together.�(Ketteniss, 2019) Long lasting materials soaked in art will be the focused in this trend and the use of curated fabrics and ornaments will definitely add a traditional and reinterpreted value.
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Off-White http://Wgsn.com 11.20.19
DESIGN DETAILS
http://Wgsn.com 11.20.19
http://Wgsn.com 11.20.19
“Think less patchwork in the sense of actual repairs to old (or old-looking) shirts, and instead look for more sophisticated ways to block colours. The overall effect should be artfully arranged as opposed to crafty mix-and-match.” (Zagor, 2019)
http://Wgsn.com 11.20.19
VIRTUAL
TEMPO
http://Wgsn.com 11.20.19
VIRTUAL TEMPO The fantastical and fictional aspects reflects the space between the real and the virtual. Colors define a digital focus that is picked on how it appears on the screen rather than in real life.The innovative process respond to motion and it can also regulate temperature. The new designs are becoming more extreme, versatile, tactile and technological, providing a sense of a futuristic event, transporting us to an intergalactic era. -INSPIRATION FROM TECHTILITY-
http://Wgsn.com 11.20.19
Dior http://Wgsn.com 11.20.19
COLOR STORY KEY WORDS
Rather than Real Illusion Surreal Fake Tech
Ellen Paige http://Wgsn.com 11.20.19
PANTONE
Electric Schock
Titanium
Black Hole
14-0446TCX
17-0000TCX
19-3915TCX
Meteor Shower
Astro
Static
17-1714TCX
18-5051TCX
18-3944TCX
Electromagnetic 11-0601TCX
Fall 2020 palette is inspired by surreal illusions, incorporating a white equivalent color, black and metallic purples and acidic brights. “Enhanced core colours will play into minimalist and nostalgic themes for A/W 21/22 menswear, offset by deep reds and digital bright.� (Ketteniss, 2019)
ACCESSORIES Dior http://Wgsn.com 11.20.19 Dior http://Wgsn.com 11.20.19 http://Wgsn.com 11.20.19
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Reflective or two-tone metallic finishes will be attention seekers for this trend this season. Ergonomic fitting styles will combine technology and comfort to the wearer.
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Inverted Triangle Silhouette
Oakley http://Wgsn.com 11.23.19
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Balenciaga http://Wgsn.com 11.23.19
DESIGN DETAILS The aesthetic of this trend is a futuristic and technical appearance. Holographic fabrics, reflective materials and oversized silhouettes will be dominant with this trend. "Focus on minimalist and technical styles, and play with different levels of luster and texture to achieve a liquid-like quality vision .� (Palmer and Skliarova, 2019)
WORK CITED ---Wgsn.Com,2019, www.wgsn.com/content/image_viewer/#/image.29985976/position/11/set/%7B %22node_id%22:%20%22. Accessed 15 October. 2019 ---Wgsn.Com, 2019, www.wgsn.com/content/image_viewer/#/image.29852824/position/25/set/%7B %22node_id%22:%20%22folder-1750316-10553291%22%7D. Accessed 15 Oct. 2019. ---0“MoMA Partnership - WGSN | Creating Tomorrow | Trend Forecasting & Analytics.” WGSN | Creating Tomorrow | Trend Forecasting & Analytics, 2010, www.wgsn.com/en/moma-partnership/. “WGSN.” ---Wgsn.Com, 2019, www.wgsn.com/content/image_viewer/#/image.30250885/position/22/set/%7B %22node_id%22:%20%22folder-1750316-10553291%22%7D. Accessed 10 Oct. 2019. ---. Wgsn.Com, 2019, www.wgsn.com/content/image_viewer/#/image.29852824/position/27/set/%7B %22node_id%22:%20%22folder-1750316-10553291%22%7D. Accessed 10 Oct. 2019. ---. Wgsn.Com, 2019, www.wgsn.com/myfolders/#{%22start%22:%200,%20%22limit%22:%2050,%20% 22node_id%22:%20%22folder-1750316-10619066%22}. Accessed 1 Nov. 2019. ---. Wgsn.Com, 2019, www.wgsn.com/content/image_viewer/#/image.31126498/position/3/set/%7B% 22node_id%22:%20%22folder-1750316-10619066%22%7D. Accessed 2 Nov. 2019. ---. Wgsn.Com, 2019, www.wgsn.com/content/image_viewer/#/image.30042242/position/7/set/%7B% 22node_id%22:%20%22folder-1750316-10574471%22%7D. Accessed 2 Dec. 2019. ---. Wgsn.Com, 2019, www.wgsn.com/myfolders/#{%22start%22:%200,%20%22limit%22:%2050,%20% 22node_id%22:%20%22folder-1750316-10587671%22}. Accessed 25 Nov. 2019.
---. Wgsn.Com, 2019, www.wgsn.com/myfolders/#{%22start%22:%200,%20%22limit%22:%2050,%20%22node_id %22:%20%22folder-1750316-10587671%22}. Accessed 23 Nov. 2019. ---“Wgsn.” Wgsn.Com, 2019, www.wgsn.com/myfolders/#{%22start%22:%200,%20%22limit%22:%2050,%20%22node_id %22:%20%22folder-1750316-10630876%22}. Accessed 5 Oct. 2019. ---. Wgsn.Com, 2019, www.wgsn.com/myfolders/#{%22start%22:%200,%20%22limit%22:%2050,%20%22nod e_id%22:%20%22folder-1750316-10630876%22}. Accessed 7 Nov. 2019. ---Wgsn.Com, 2019, www.wgsn.com/content/image_viewer/#/image.30250878/position/16/set/%7B%22no de_id%22:%20%22folder-1750316-10553291%22%7D. Accessed 10 Oct. 2019. ---Wgsn.Com, 2017, www.wgsn.com/myfolders/#{%22start%22:%200,%20%22limit%22:%2050,%20%22nod e_id%22:%20%22folder-1750316-10587671%22}. Accessed 28 Nov. 2019. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Jamie_Wei_Huang_wei_ldn_aw19_049.Jpg, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/WSJ_Magazine.PNG, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/WSJ_Magazine.PNG, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Jarel_Zhang_jar_prs_aw19_003.Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Max_Mara_max_mln_aw19_010.Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Givenchy_giv_prs_ss20_011.Jpg, 7 Nov. 2019, www.wgsn.com/en/.
WORK CITED ---Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Rockett_St_George_rockettstgeorge_leather_tassel_chandelie r___black_lifestyle_lowres_1.Jpg, 15 Oct. 2019, www.wgsn.com/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Färg_Blanche_bakers_house_stockholm_design_week_farg_bl anche_interiors_installations__dezeen_2364_col_7.Jpg, 15 Oct. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/balenciaga_milano_01.Png, 15 Oct. 2019, www.wgsn.com/en/ Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/balenciaga_milano_01.Png, 15 Oct. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/alexander_wang.Png, 1 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Ernesto_Neto_bed6.Jpg, 7 Nov. 2019, www.wgsn.com/en/ ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/@flanellemagazine__flanellemagazine_20.Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/balenciaga_milano_01.Png, 15 Oct. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/alexander_wang.Png, 1 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Ernesto_Neto_bed6.Jpg, 7 Nov. 2019, www.wgsn.com/en/ ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/@flanellemagazine__flanellemagazine_20.Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Reike_Nen_F_Areikenen_official_27_11_2018....Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Off-White_offw_prs_aw19_032.Jpg, 17 Nov. 2019, www.wgsn.com/en/.
---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Jamie_Wei_Huang_wei_ldn_aw19_049.Jpg, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/WSJ_Magazine.PNG, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/WSJ_Magazine.PNG, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Jarel_Zhang_jar_prs_aw19_003.Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Max_Mara_max_mln_aw19_010.Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Givenchy_giv_prs_ss20_011.Jpg, 7 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Givenchy_giv_prs_ss20_032.Jpg, 7 Nov. 2019, www.wgsn.com/en/ ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Vivienne_Westwood_vww_ldn_aw19_106.Jpg, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Kenzo_knz_prs_aw19_061.Jpg, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Givenchy_giv_prs_ss20_032.Jpg, 7 Nov. 2019, www.wgsn.com/en/ ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Vivienne_Westwood_vww_ldn_aw19_106.Jpg, 17 Nov. 2019, www.wgsn.com/en/. ---“Create Tomorrow: Trend Forecasting & Analytics.” WGSN, /Users/Joanna/Downloads/Kenzo_knz_prs_aw19_061.Jpg, 17 Nov. 2019, www.wgsn.com/en/.
WILMA CINTRON