Portfolio Runwaykit project Minali Nisakya Wanigasinghe FA5013 - Level 05
NEVER STOP EXPLORING’’
Radical Optimism A philosophy that argues for looking at the good in every part of life, based on reason and evidence. 2020 has heralded as the dawn of the connected decade. (Future consumer, WGSN) People's mindsets are shifting to prioritize physical and emotional safety. Optimism is our instinct to inhale while suffocating and optimist sees the opportunity in every difficulty. The current pandemic situation creates stories of survival, loss, and unbearable suffering that stimulate our interest. Do people tend to find what matters in our life? Post-COVID 19 creates new routines, norms, or habits and add new patterns of behavior to human life. People tend to have meaningful relationships (creating intimacy), and they adapt to local life, especially having backyard camping with family and garden workouts that takes first place in day to day routine. Same time this concept is considering sustainability as well. (Boro and made in nature – future consumer, WGSN) This collection has based on ss 2021 comfort and protective performance, mix with the outerwear and lounge. The silhouette structures mainly consider multifunctionality and will ready the consumers into every eventuality (Comfort is core). Print and color palette was more related to nature and sustainability by using pastel colors and natural textures. Action points • Ensure the investment pieces are multifunctional. • Removing unnecessary details and use tactile, soft-touch recycled, and reclaimed fabrics. • Create adaptable silhouettes, contrast panel, and patched details (exaggerate practicality). • Acknowledge the merging of outdoor and streetwear with high tech attributes, UV proofing protection.
Concept Board
NEVER STOP EXPLORING’’
This s/s 2021 active lounge collection has based on the concept called radical optimism. With new consumer shifts, these silhouettes are moving forward with the features of multifunctionality, comfort, and sustainability that represented the brand identities of the north face. The color palette standard the natural colors, and the prints have influenced the natural textures. Fabrication is based more on natural fibers and uses appropriate high tech trims and technologies.
Colour Board
Putty Pink
Bold Graphite
Uniform Green
Leaf
Rabbit’s Paw
Charcoal
Wood
French Navy Pumice Stone
Plant-based colors inspire a softer and growing influence on sustainability.
Active Core Colours
Fabric Board
Heavey Jersey
Soft Jersey
Cotton
Chambray
Linen
Linen Canvas
Wool
Knitting Wool
Waffle Cloth
Anti-Odour and Anti- Crease Technology got an important fabric feature in active lounge style. Anti odour technology captures and blocks or kills odour- causing bacteria that comes form the wearer’s body. It neutralize the bacteria before it intends with sweat - silver technology. Non-toxic, organic, and natural materials help to provide maximum comfort to the wearer and represent sustainability.
Branding Package
Logo Development
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NEVER STOP EXPLORING’’
The North Face : Provides the best gear for athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
Embroidery font development
Market Position
Market Level & Target Customer
Outdoor Enthusiasts
Men and women between the ages of 18 and 35 (middle to upper socioeconomic brackets )
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Logo Placements
Packaging thenorthface.com
5mm Hole
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Swing tag
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There are 3 layers of this swing tag all in same length. The colours chosen are very eye- catching and bold red and white represent the brand identity.
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This swing tag is 70% recyclable and Printed with soy ink.
Labeling
2 1/4’’
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Packable Adventure bag , made with 100% recycled insulation ( Recycled polyster)
NEVER STOP EXPLORING’’
thenorthface.com NEVER STOP EXPLORING ‘’
NEVER STOP EXPLORING ‘’
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The north face doing its promotional campaign mainly using digital advertising media. (websites , mobile and social media)
Print Board
These S/s 2021 print variations have based on natural textures, Especially dry leaves, stones, wood, etc. Pastel colors add more value to sustainability and these textures. According to Future consumers, they will be seeking more fun with prints. So these All-over print textures represent the current trends and playful experimentations in a minimalistic way.
Muse Board
“I think that the beautiful thing that’s been happening is the community building, the ability for people to get together in new ways and get to know each other in new ways .”
A danish- American actress and activist 35 years old Interests - Socialising, traveling, fashion and styling, hosting fashion campaigns. She involves exploring anti-racist practices in the Copenhagen fashion week. Hoy’s style—full of color and unexpected mixes with streetwear—sets her apart from the crowd, in a better way, but she’s also experienced the sting of racial exclusion. Sustainable practices - Using vintage clothing and buying fewer products that are quality.
Design Development
Look 01 Drawstring pullover hoodie pouch front pocket & rib Cuff
Drawstring oversize dropped crotch track suit with contrasting side panel & elasticated waistband
Front pouch pocket
Tech Pack Season : S/S 2021
Fiber Content : Soft Jersey / Waffle Cloth
Season : S/S 2021
Style# : 001_Pullover_B Trims & Accessories : Drawstring
Date : 3/10/2020 NEVER STOP EXPLORING’’
Style# : 002_Tracksuit_B
Fiber Technology : Anti - Odour Technology
Date : 3/10/2020 NEVER STOP EXPLORING’’
Description : Drawstring Pullover Hoodie Pouch Front Pocket & Rib Cuffs , WaistBand
Fiber Content : Heavy Jersey / chambray
Trims & Accessories : Drawstring and Elasticated WaistBand & Cuffs Fiber Technology : Anti - Odour Technology
Description : Drawstring oversize Dropped crotch tracksuit with contrasting side panels , Side Pockets and Elasticated waistband and cuffs
Details : Clours :
Front
Details : Putty Pink
Front
Clours : Putty Pink
Rabbit’s Paw
Double Top Stitching
3/8” Self Fabric Bias Tape
6” Drawstring Exposed Each Side
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Logo
8”
6”
Graphic Leaf Colours : French Navy
Rabbit’s Paw French Navy Elasticated Waistband With Drawstring
Materials : Soft Jersey
Graphic Leaf Colours :
Bold Graphite
Waffle Cloth Print :
Cut n Sew Panel on Side Seam
Quantitity : 30
Materials : Chambray Heavy Jersey
Quantitity : 30
Sizes : 0 XS 6 Small 6 Medium 6 Large 6 XL 6 2XL
Sizes : Free Size
Dropped Crotch 8 1/2”
2 3/4” 13”
Front Pouch Pocket Elasticated Cuff
Back
Back Rib Waistband and Cuffs
Look 02
Muscle support power tight
Tech Skirt with bound zip pocket THE NORTH FACE ING’’
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THE NORTH FACE
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THE NORTH FACE
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Three Quarter Crew neck relax fit T shirt
Look 03
Sun Protection jacket with Side seam pocket Bound zip pocket R
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Two layer short R
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Look 04
Loose fit jogger Pant
Laser cut ventilation holes
Base layer with jersey power bra
Range Plan
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Line Up
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signature style MInali Nisakya Wanigasinghe Fa 5014 - 2nd year
Radical Optimism This collection has based on ss 2021 black panther and black explotitation movies in the 1970s. The silhouette structures mainly consider deconstructed tailoring with mixing denim. color palette was more related to bring the powerful and ready for action message. Colours are highly visible , sit together in a efiant way- bold and heavy duty. minimalistic placement print represent the 1970s black panther vibe. Fabrics are soft and efficient and bring urban and nostalgtic 1970s understone on into summer.
Concept Board
This collection has based on black panther and blaxploitation movies in the 1970s. Moving forward into the other developments within that style this collection intends to have deconstructed loser oversize contemporary silhouettes by the influence of soft tailoring fabrics with inspired denim and associated trims. Print and textile inspiration based on Emory Douglas newspaper illustrations in the 1970s, Constructed in different textures and techniques with bold colors. Especially this collection intends to develop a new norm of radical optimism.
Vintage Reserch
Denim Reserch
Deconstructed Research
Colour Board
vibrant orange
Greyscape
Deep Black
Bold Graphite
Coffee
Kelly Green
Vibrant Pink
Deep Blue Honeyed Gold
Radical
Loud and disparate colours that all have strenght and history ; powerful and ready for action. Highly visible, these colours sit together in adefiant way- bold, unapologetic and heavy duty.
Core Colours
Fabric Board
Heavey Jersey
Denim
Handloom
Chambray
Linen
Linen Canvas
Twill
Lightweight Wool
Wool
Story with all its nostalgtic 1970s understonees on into s/s 2021, The Palette moves to the darker side with blacks, greys and warmer browns and caramel hues , formal looking but comfortable to wear , it’s a look built round stretch wool, jersey and classic menswear pattering. PInstripes
Herringbone
Chalk stripes
Glen Plaid
Print Board
Print inspirations are more related to 1970s print illustrations from emory douglus. bold colours and minimalistic techniques are the special features that are used to create these placement prints.
Muse Board
A danish- American actress and activist 35 years old Interests - Socialising, traveling, fashion and styling, hosting fashion campaigns. She involves exploring anti-racist practices in the Copenhagen fashion week. Hoy’s style—full of color and unexpected mixes with streetwear—sets her apart from the crowd, in a better way, but she’s also experienced the sting of racial exclusion. Sustainable practices - Using vintage clothing and buying fewer products that are quality.
Look 01
Look 02
Look 03
Look 04
Look 05
Look 06
Evaluation
In this semester I lerant about to do a proper reserch plus portfolio, tutors were help me a lot to find my weaknesses and they showed my strenghts. It was a good time to find my own strenght as well as my weaknesses. my concept was driven me into different approches, it represented the current situation in the world and how people struggle to win their hopes and drems. I have to learn more in technical side as well as time management, practically this semester was great to find my inner talent