1 minute read
#AskGaryVee
by Engr. Carlos Cornejo (Cebu City)
GARY VAYNERCHUK is a Belarusian-American entrepreneur who took over his father’s wine business in 1998, launched a website selling his wines and started a Wine Library TV on YouTube talking about wine, how to choose the best ones, and how to taste test them. He grew his wine business from earning $3 million to $60 million a year. In 2011, he stepped away from the wine business and built VaynerMedia, a digital ad agency that earns $100 million a year.
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His book on starting and running a business, entitled “#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness” is a best-seller. He’s also an inspirational speaker on business and his formula for Entrepreneurial Success = Self-Awareness x Hustle. It basically means be aware of your strengths and weaknesses in running a business and multiply it with a lot of hard work. Below are details to that formula.
3 Ways Self-Awareness Leads to Success 3 Self-Awareness Leads to Success
(1) Let Your Goal Drive You
Gary’s next goal in life is to become a billionaire and buy the New York Jets football team. It’s quite an ambitious goal since he is just currently earning a hundred million a year. But that’s precisely the point of having a goal. Make it big so that your drive to reach that goal will likewise be big. His slogan is: It’s not what a goal is, it’s what a goal does to you. He says, your big goal will help you overcome the small inconveniences and discomforts of starting a business because the drive is so strong and big it makes you jump out of bed every morning.
(2) Know Your Strengths & Leverage Them
Ask people around you if you are not sure what are your strengths that could help you start a business. Focus on those strengths and even enhance them through more training.
(3) Know Your Weaknesses & Outsource them
There are many things you need to do to be successful that don’t fall into the ‘strengths’ category. If you find yourself struggling to improve at executing a certain task, swallow your
