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This strategy is one of the most profitable strategies in the game. There are two ways to use the Disney strategy: 1) Selling Disney items and 2) Buying the items and reselling at a higher price. Disney has a unique business model which they use to take advantage of the power of brand. They purchase the rights to a popular franchise, e.g. Star Wars, Marvel, Pixar and then they create the sequels, remakes or spinoffs. So essentially, their business model is based on buying the rights to popular stuff. But what is the business model of Disney? What do they do? They essentially own a library of content. They sell the library to various distribution channels. Their business model is 'distribution rights for popular brands' and they are really good at it. The reason why we call Disney a Rent collector instead of a producer is because they don't produce any content, they just collect the rent of other people's content.
How Disney Uses Digital Marketing Strategy Successfully?
Disney has a unique business model which they use to take advantage of the power of brand. They purchase the rights to a popular franchise, e.g. Star Wars, Marvel, Pixar and then they create the sequels, remakes or spinoffs. So essentially, their business model is based on buying the rights to popular stuff. But what is the business model of Disney? What do they do? They essentially own a library of content. They sell the library to various distribution channels. Their business model is 'distribution rights for popular brands' and they are really good at it. The reason why we call Disney a Rent collector instead of a producer is because they don't produce any content, they just collect the rent of other people's content. A digital marketing certification course can better help you understand the strategy of Disney, its business model and how they operate.
10 Examples of Great Disney Marketing Campaigns
1. The "Cinderella Phenomenon"
2.
"I want it NOW!"
3.
Disney All-Stars Marketing Campaign
4.
Star Wars: The Force Awakens content seeding.
5.
Dream Big Princess campaign.
6.
Beauty & the Beast & Spotify hub.
7.
'Healthily Ever After'
8.
Annie Leibovitz ads.
9.
The Jungle Book reboot.
10.
Disney in the West End pop up.
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