Mindful Marketing & City of Ball Ground

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Kaylene Dabbs, Marketer & CEO

Becky Dabbs, Bookkeeper & CFO

C I T Y O F B A L L G R O U N D Pitch Deck
3 October, 2023 M I N D F U L marketing & accounting

We understand the uniqueness of Ball Ground and can blend it with our cutting-edge marketing strategies. Together, we will grow local businesses, celebrate our town's spirit, and create connections that truly matter.

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Our Mission

How We Are Different

The Team

Services We Offer

Competitive Analysis

Competitors

Our Recommendation

Next Steps

Questions

A G E N D A
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Marketer & CEO

Kaylene

Bookkeeper & CFO

Kaylene has spent nearly 15 years working with incredible brands to transform their vision and bring products to market. With her keen eye for design and her talent for collaboration, she's helped redefine the way that companies approach creativity and product development.

Becky

With a track record of leadership in finance, Becky is now leveraging her expertise to bring excelled service to small businesses in bookkeeping. As an industry leader, she's dedicated to driving growth and driving down stress for small business owners.

M E E T T H E T E A M
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Without effective marketing, even the most innovative businesses are at risk of going unnoticed - that's where we come in.

Our approach is grounded in datadriven strategies that deliver measurable results. We tailor our services to your unique needs and goals.

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Mindful is not just a studio; we're the artisans of imagination, crafting visual tales that resonate with our community. From quaint storefronts to cozy cafes, we infuse every project with local love and artistic flair.

Tailored Designs/ Local Charm / Creating Lasting

Impressions / Analytics-driven / Scalable

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We specialize in crafting digital success stories. From eye-catching website designs that captivate your audience to targeted Google campaigns that drive traffic and conversions, our services are tailored to propel the city of Ball Ground to new heights.

Custom Website Design / Google Campaigns /

Mobile Optimization / Data-driven Strategies/ Dynamic Ads / SEO & SEM

D I G I T A L M A R K E T I N G
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At Mindful, we're your one-stop solution for all things digital and cinematic. Elevate your brand with our tailored services designed for small businesses like yours.

Event Coverage / Promotional Videos /

Testimonials & Interviews / Drone Videography

P H O T O / V I D E O G R A P H Y
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At Mindful, we believe in more than just transactions; we believe in creating memorable experiences. Our mission is to bring joy, convenience, and quality into your lives.

Creating an effective social media strategy is crucial for small businesses to reach their target audience, build brand awareness, and drive sales. We deliver a step-by-step guide to develop a successful social media strategy for your business.

S O C I A L S T R A T E G Y
Campaigns /Consistent Representations / Visibility / Content Curating / Analytics M I N D F U L marketing & accounting

Downtown Canton

They have rolled out a new SMS event announcement system, along with a Fall events section. There is a monthly newsletter that is published regularly.

12 k followers

5.1k likes

Consistent posting/events

Regular awareness of upcoming events/promotion

Downtown Woodstock

They have their website linked directly to their events page. The Facebook is mainly about their downtown events, rather than the full city itself.

Downtown Elijay

They have great online reviews. However, they do not have their page linked to their city website. The page appears to be unfinished and/or inactive.

137k followers

34k likes

Consistent posting/events

Regular awareness of upcoming events/promotion

14k followers

12k likes

Inconsistent posting/events

C O M P E T I T I V E A N A L Y S I S V I A F A C E B O O K
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C O M P A R I S O N M I N D F U L marketing & accounting followers posts check-ins likes photos 52 0 201 52 0 reviews 0

We believe in inclusivity and community engagement. We will involve local businesses, artists, and residents in the branding process, fostering a sense of ownership and pride. Through workshops and consultations, we'll gather valuable insights that will shape the brand strategy.

We don't just deliver a brand; we provide measurable results. Through data analysis and feedback mechanisms, we will track the impact of the new brand on tourism, local businesses, and community engagement, ensuring a positive return on investment.

O U R R E C O M M E N D A T I O N
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Discovery

We will immerse ourselves in the culture, history, and aspirations of Ball Ground, conducting in-depth research to identify key brand elements.

Collaborate

Engaging workshops with local stakeholders to gather insights, ideas, and inspirations that will inform the brand strategy.

Development

Our experienced team of designers and strategists will craft multiple brand concepts, incorporating the essence of Ball Ground into visually appealing and meaningful designs.

Finalize

We will refine the chosen concept based on your feedback, ensuring that every element aligns seamlessly with your vision.

Implement

Once approved, we will support the implementation of the brand across various mediums, ensuring a successful and impactful launch.

N E X T S T E P S
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We are passionate about helping cities like Ball Ground, especially when we are natives, thrive by creating strong, authentic, and memorable brands. We believe that a compelling brand identity can drive economic growth, boost tourism, and instill a sense of pride among residents.

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Thank you!

Kaylene Dabbs, Marketer & CEO

Becky Dabbs, Bookkeeper & CFO

October, 2023

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Questions?

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