The Best Ways To Increase App Downloads Using
ASO
What is App Store Optimization(ASO)? App Store Optimization is the process of optimizing your app store listing so that your app shows up higher in search results. The higher the rank, the more users will find you app through organic searches. Once a user finds your app page, ASO also helps increase the chance that they will actually download it. ASO depends upon a number of factors.
1. App Title The title that is displayed for your app is one of the most important ways to get ranked via both the Google Play and Apple app store search algorithms.
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2. App Description App description is where you sell your app to potential users browsing the app market. It works a bit like the meta description tag for a website.
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3. Keywords You must know which keywords are important and used frequently by the audience to improve search rankings immensely.
4. App Icon App icon is the first thing that will draw user's attention to your app. Make it consistent with your app design.
5. Screenshots Screenshots are as important in the visual description of your app as the icon. Best practice with screenshots is to include the most important one first, as that’s what will display first.
6. App Category Go through all the categories and choose the one that really fits your app. Remember that Apple will review if the category you choose really matches your app – if not, it will be rejected.
7. Reviews and Ratings Reviews are the social proof that can convince new users to download your app. A lack of reviews not only looks bad, there’s no way you can beat your competitors if you have no reviews at all.
8. Localization Localization means simply translating all of your app elements into whichever languages you decide to target.
9. Pricing Choosing the right pricing model plays a big part in app success. There are various models – completely free, free with ads, paid or freemium. The last (free with in-app purchases) is said to be the most profitable.
10. App Video The app video is another must-have in the store as it is more engaging than images. Try to present the most interesting features earlier in the video to hook them in.
11. App Landing Page Create a webpage dedicated to your app, with a clear CTA directing user to your app download. Some of your downloads will come from organic searches, but you can get more from your webversion landing page.
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A Mobile App Development Company
www.mindinventory.com