A 2 Day Workshop
ESSENTIALS OF
MARKETING
Implement new marketing techniques to enhance the effectiveness of your marketing communications strategy.
MindMerge Training
Khobar Corniche • Block C • Floor 1 • Al-Khobar, Saudi Arabia. Tel. 03 896 1700 | Fax. 03 896 0450 | info@mindmergeinc.com
http://www.mindmergeinc.com
FOREWORD:
With competition increasing every day, along with the mounting pressures that characterize tough economic times, you need proven marketing techniques you can use to generate demand for your existing products and services. You also need an effective product development process to create new offerings. And, you need a marketing communications strategy that will penetrate your markets and open up profitable opportunities. Workshop at a Glance If you’re new to marketing and need a thorough overview, this workshop is for you. In just two days, you’ll learn the fundamentals behind successful marketing. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your company develop a marketing orientation to enhance the bottom line.
How You Will Benefit 〉 〉 〉 〉 〉
Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems Understand the components that make up compelling marketing plans that succeed in capturing customer value within a competitive environment Discover creative ways to apply marketing principles and practices to compete successfully in today’s business environment Understand the “why’s” behind basic marketing practices Begin to think like a world-class marketer
YOUR COURSE LEADER Your course leader will be a certified professional who will deliver as per your expectations. A separate CV will be sent to you for your review and approval.
We can also arrange an interview with the trainer before he conducts the training program!
Contact us now for more details: info@mindmergeinc.com | 00966 3 896 1700
WORKSHOP OUTLINE WORKSHOP OUTLINE WORKSHOP OUTLINE WORKSHOP OUTLINE WORKSHOP OUTLINE WORKSHOP OUTLINE Understanding the Role of Marketing 〉 〉 〉
Define what marketing is and how it fits into the organization Create a marketing system exchange map Learn why marketing-oriented companies typically outperform other companies
Using Market Research and Market Intelligence Information Systems 〉 〉 〉
Identify the types of information found in market research Define the six steps of the market research process Explore models of consumer decision making
Leveraging Marketing Strategies 〉 〉 〉 〉 〉
Summarize strategic approaches to the planning process Compare mass marketing to segmentation marketing Classify ways to segment the market in both business-to-consumer and business-to-business environments Analyze segments and the targeting process Construct a differentiated positioning strategy
Understanding and Aligning the Components of the Marketing Mix 〉 〉 〉 〉 〉
Learn the components of marketing tactics and how they align with one another Learn how to see products as a bundle of customer-desired benefits Explore various pricing objectives and strategies Compare and contrast various distribution options Discover the strengths and weaknesses of various promotional methods
Creating Customer Value, Satisfaction and Loyalty 〉 〉 〉
Analyze the benefits and rationale behind developing customer value, satisfaction and loyalty Understand how marketing communication programs can cultivate strong customer relationship efforts Look at the importance of CRM systems in supporting customer relation efforts
Know Your Customer 〉 〉 〉 〉
Who are the Customers - current/potential; internal/external? Customer Needs - what do they buy and why? Market Segmentation Customer Segments - commonalities and differences (exercise)
Situation Analysis 〉 〉 〉 〉
The External Environment (PESTLE) The Inner Environment (3Cs) The Changing Nature of Competition SWOT Analysis (exercise)
Developing and Monitoring a Cohesive Marketing Plan 〉 〉 〉 〉 〉 〉 〉 〉
The Marketing Audit Criteria of a Good Plan Market Intelligence and Research Marketing Information Systems The Marketing Mix Resource Planning and Change Management Performance Monitoring - market research, data collection, benchmarking Developing an Outline Plan (exercise)
ESSENTIALS OF MARKETING TRAINING COST SAR. 2, 600.00 / Candidate Min participants per batch: 10
Duration: 2 Days (9:00 am – 5:00 pm)
What’s included? 〉 〉 〉 〉 〉 〉 〉 〉
Instruction by an expert and a certified trainer Live interactive classes Pre- Training Assignment Specialized manual and course materials Personalized certificate of completion Post Training Report Training held at Holiday Inn Refreshments & Lunch Included
Payment Options: Checks made in favor of "Mind Merge Training Center" B2B / Wire Transfer Bank Name: SABB All major credit cards are accepted
Quality Guarantee
Contact us for further information
All of our courses are subject to evaluation by participants to ensure 100% customer satisfaction and to assist us in continually updating and improving the course content. If any of our courses fails to fulfill your requirements we will happily offer you a complimentary place on another course.
Mind Merge, Inc. Mousa Center, Block C, Floor 1 Khobar Corniche, Saudi Arabia Tel. +966 3 896 1700 Fax. +966 3 896 0450 Email. info@mindmergeinc.com http://www.mindmergeinc.com
Proposal submitted by:
Tayyab Qureshi, CM | Director Business Development
Cell. +966 55 2545 691 | Tel. +966 3 896 1700 | Fax. +966 3 896 0450 Email. bdm@mindmergeinc.com | http://www.mindmergeinc.com Mind Merge, Inc. • Khobar Corniche • Block C, Floor 1 • Al‐Khobar, Saudi Arabia