SEO METHODS TO DEAL WITH MISSING PAGES ON A WEBSITE
On a website, sometimes pages can disappear because a product becomes out of stock or obsolete, content has been deleted, migration is in progress, etc. The URL to which a page once displayed suddenly becomes invalid.
What are the best solutions for managing this situation?
Here are some possibilities to fix missing pages:
Code 404 (URL not found). The page is gone, the URL returns a 404 code when requested, Google will process it after a certain amount of time and the page will disappear from the engine. Having a lot of 404 on his site does not generate a penalty from Google, but its robots waste time on URLs that are no longer valid.
Code 410 (Gone). This situation is similar compared to the previous case, but the code 410 is more logical than the 404, since here we have a content that was available on an address, but which has disappeared (so Gone). While in the case of a 404, there was never anything on the URL in question.
Redirect 302 (temporary) to another page. This solution may be suitable for a page that is unavailable for a few hours, at worst 2 or 3 days. For example, In the case of a product being temporarily out of stock. Prefer otherwise a 301
Redirection 301 (permanent) to a close page. It is possible to redirect the missing URL to related content, offering a product, an article or more closely related general content. An explanation message can be added.
Redirect 301 (permanent) to the top page in the tree view. This solution may be suitable for a page that is unavailable for a few hours, at worst 2 or 3 days. For example, In the case of a product being temporarily out of stock. Prefer otherwise a 301
Redirect 301 (permanent) to an explanation page. Here is a standard page that explains that the page was not found on the site, but offers links (dynamically created) to nearby content. There is a big chance that Google will treat this type of page as a ‘Soft 404 (a 404 that returns a code of 200 and is treated as a 404).
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