Optimist Style Guide by mindnite creative

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Promise yourself...1

Optimist Ice Arena Style Guide

Logo

Colors

Fonts

Graphics

Words

Social

Web

...To be so strong

Optimist seeks to uplift the Jackson community by providing events, programs, and an enjoyable atmosphere that allows all people to grow.

that nothing can disturb your peace of mind. 3

...To talk health, happiness, and prosperity to

Logo

every Optimist Ice Arena

Design The Optimist Ice Arena logo bears a special resemblance to the Optimist International Logo.

person you meet.

mist

Versions

Optimist Ice Arena

The logo can be used with the name text, or stand alone as an icon.

Optimist Ice Arena ®

Icon logo

Full logo

Optimist Ice Arena ®

Don’ts The Logo is an important part of our brand identity. Using it in consistent ways is extremely important.

Optimist Ice Arena

Optimist Ice Arena ®

mist a

Optimist Ice Arena

DON’T scale the logo disproportionately. Optimist Optimist

Optimist Ice Arena

Ice Arena

Optimist

Ice Arena Optimist Ice Arena

Optimist

Ice Arena color. DON’T use a similar background ®

DON’T fill with a gradient.

Optimist Ice Arena

Optimist

Ice Arena

DON’T use a different type face.

Optimist Ice Arena ®

Optimist Optimist Arena shapes. Ice Arena DON’T placeIceinto ®

6 ®

Optimist DON’T apply outer effects. Optimist Ice Arena Ice Arena

DON’T apply inner effects.

ist m i t p O na Ice Are ®

Optimist Ice Arena ®

ptinamist O Ice Are DON’T rotate the logo. ®

ptinamist O Ice Are

Optimist Ice Arena ®

DON’T make it unreadable.

Dos Our logo reflects our organization, so the biggest “do” is to use common sense.

Optimist Ice Arena ®

DO use theOptimist logo! It belongs Optimist on everything. Ice Arena ®

Ice Arena ®

DO use a single color on clashing backgrounds.

Optimist Ice Arena ®

DO use the icon version for small sizes

DO use the black version for b/w prints.

Colors 8

...To make all feel that something C - 0 M- 0 Y -0 K - 38

your friends there is in them C MY K -

95 75 45 45

C MY K -

0 23 82 11

varsity maroon goldenrod

C MY K -

31 84 66 63

Colors are one of the strongest tools we can employ to create identity and credibility.

dusted navy 38 grey

... To l o o k a t t h e sunny sid e of ever ything and make your optimism come true. Fonts

To think only the best,

to work only for the best,

Nexa Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

and to expect only the best.

success To be just as enthusiastic about the

of others as you are about

your own.

Nexa Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Nexa was chosen as our primary font for readability, design, and friendliness. 11

Graphics

Graphics The most powerful thing an image can do is capture an emotion. It is important that all graphic elements have an informed purpose.

Icons Icons should be unique, not stock, and be easily identifiable. Generally, they should all look like theyâ&#x20AC;&#x2122;re from the same family.

Images

Polished

There are three rules that apply

Not only do we want our photos to

Print: 300 dpi+

to images: polished, programs,

be high technical quality, strive to

Web: 1040p (300 ppi)

and passoon.

make them artistically rich, too.

Programs

Passion

We want to provide the community with

Images should contain emotion.

an accurate snapshot of what we do. Take

The best way to do this is to

photos of real events and services we offer,

photograph real people.

...To forget mistakes of the past and press on to the greater achievements of the future.

...To wear a cheerful at all times and giv creature you meet

Words

l countenance ve every living t a smile

Tone All of the writing for Optimist should be informal, personal, and understandable. Our community is built of diverse people groups from all walks of life, so our writing must be accessible to all.

Personas When you are unsure how to write something, consider your specific audience, Use our developed personas to help shape your message.

Alternatives AVOID

ALTERNATIVE

customers community products programs business organization

Some words send the wrong messages. While we donâ&#x20AC;&#x2122;t have a comprehensive list of words to avoid, we do have a few. Remember, all language used in any medium should be appropriate for all ages. Never write, share, or otherwise promote content with inappropriate slurs or words.

Social

..To give so much time to th yourself that you have no 18

Instagram

Facebook

Twitter

Instagram should be used to

Use Facebook as a way to

With a max character count of

primarily engage young people.

create dialogue. Respond

140, writing for Twitter needs

Upload photos of kids who

to messages quickly, share

to be short, concise, and reach

come skate, tag, follow back,

calendar updates, and focus

a broad people group. Share

and keep captions short and

on cultivating a sense of

photos along with tweets

sweet.

community.

whenever applicable.

he improvement of o time to criticize others.

Web

To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble. Writing

Graphics

When writing for the web, follow our general

Follow all guidelines for graphics. Be sure that

writing guidelines. Always consider where media

the graphic you place on a page is relevant to

is best published; maybe it would make a better

the content and enhances the user experiences.

Facebook post than homepage update.

Avoid using stock imagery if possible.

Testing Testing is the constant component for good web content. Keep track of how people are engaging, and then cater towards that style of content. 21

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