Trends in tween behavior
Tweens X Teens Parents T S N I A
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Teens
Tweens
They still don’t question their parents
Avid and wiser shoppers
Shopping as a social activity
Fashion: Tweens as Mini-Me’s
Campaigns targeting tweens must be modeled by teens
Hannah Montana
Issues and a character tween girls can relate to
Cellphones: a toy substitute
“Girls stare into their cellphone screens as if into the mirrors of compacts, looking to see a reflection of themselves in who has called, who has messaged. Parents no longer know who has a crush on whom -- boys no longer call the house�. - Washington Post
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