Tweens

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Trends in tween behavior


Tweens X Teens Parents T S N I A

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Teens

Tweens

They still don’t question their parents


Avid and wiser shoppers

Shopping as a social activity


Fashion: Tweens as Mini-Me’s

Campaigns targeting tweens must be modeled by teens


Hannah Montana

Issues and a character tween girls can relate to


Cellphones: a toy substitute

“Girls stare into their cellphone screens as if into the mirrors of compacts, looking to see a reflection of themselves in who has called, who has messaged. Parents no longer know who has a crush on whom -- boys no longer call the house�. - Washington Post


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