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Minerva Creative Agency – Hospitality Portfolio
Minerva have worked with leading restaurants, eatery’s, bars, spas and hotels within the hospitality sector for their ranging design and development needs. Working within the scope of new concept bars, restaurants and boutique hotels right through to established business within the hospitality sector from London to Scotland, we have helped bring to life everything from their logos, naming, identity, look, feel and in some cases, their story. Each restaurant, eatery, bar, spa or hotel that falls within the hospitality sector also holds additional marketing outlets, separate from brand identity, that are incremental elements to their success. From their interactive and responsive websites, booking systems, holding pages, packaging, collateral, menus and brochures, right through to signage, image acquisition, photography or videography. So far, we have gained a wide range of experience in this field and have helped our clients greatly, working with numerous clients from the ground up, from concept to reality, and re-establishing known brands with a new look and feel into the ever changing market. We look forward to working with you to help bring your company to life both metaphorically and physically, aiming to illustrate destinations with appeal, added value and longevity by reflecting the quality of service
Enjoy looking at our portfolio, specific to the work we’ve carried out within the hospitality sector. If you have any further questions or wish for further portfolio work, please do not hesitate to contact us. W: minerva-creative.com E: info@minerva-creative.com T: +44 (0)161 413 6989
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you provide.
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Our Clients
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Brand Identity
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From our completion of Crust in November 2015, we have
Street, we brought Crust to life from the name itself, right
acquired numerous new clients, impressed with the work
through to the marketing campaign and restaurant collateral.
carried out by Minerva.
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Crust — A new addition to Liverpool’s quirky and vibrant Bold
was in-line with Crust’s brand identity. Used on the
website, photography is a crucial part of maximising the
restaurants website and throughout their social media, the
brands identity. For us, photography and art direction come
abstract photography of Crust has become a unique selling
hand-in-hand. Creating moodboards and liaising with select
point of the brand.
and specialist photographers, we ensured the photography
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Photography
Crust — When designing and developing any brand and
recommending the lighting methods used to truly grab the
collateral, it scoped further to Crust’s external signage.
attention of passers by, we liaised directly with the signage
Creating the concept of both the external signage, to
installers to ensure the restaurants goals were met.
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Signage
Crust — Branding didn't end with the restaurant logo and
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The outcome was a simple and clear, one-page website that
both designed and developed with the quirky aesthetic the
was easily editable and up-datable by the client and easy-to-
restaurant holds to form a no-frills, straight-to-the point site.
use for customers. Visit website
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Web Design & Development
Crust — The website itself and prior holding page were
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in full, whilst also managing all supplementary elements to
approached Minerva following our extensive work in the
the website including photography and videography.
hospitality sector. Embarked with taking their 2013 website
Visit Website
into 2016, we have re-designed and re-developed the website
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Web Design & Development
Sapporo — National restaurant chain, Sapporo Teppanyaki,
‘teaser video’ and a 3-minute video both featured on the
capturing the restaurants atmosphere as well as their unique
new website. Subsequently, Minerva also art directed
dining experience and exceptional food. With two videos
the photography taken to ensure the website and brands
created for marketing purposes, we proposed a 30-second
aesthetics were consistent.
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Photography, Videography & Art Direction
Sapporo — We began with the restaurants videography,
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Brand Identity
work, creating the restaurants full identity from brand name,
KO Grill have positioned themselves on Liverpool’s Bold Street.
design and story, we are thrilled to work with such innovative
KO form another prime example of Minerva’s full scope of
restaurants.
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KO Grill — Finding Minerva following our success with Crust,
recommending the lighting methods used to truly grab the
and collateral, it scoped further to KO’s external signage.
attention of passers by, we liaised directly with the signage
Creating the concept of both the external signage, to
installers to ensure the restaurants goals were met.
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Photography & Art Direction
KO Grill — Branding didn't end with the restaurants logo
Our most prized design from working with KO, however, is our
the interior design and branding by Minerva whilst managing
Eastern-inspired zentangle gracing the restaurants 30ft long
all print, photography, development and other elements to
feature wall.
create KO Grill.
Visit website
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Web Design & Development
KO Grill — Oozing authenticity from it’s cuisine, through to
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Wall Art
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Brand Identity
collateral with a professional and luxurious finish. From logo
company, Minerva were briefed to modernise the brands logo
re-design and brand concepts through to collateral design,
and concept including brand name and tag-line, working
concepts and print management, Minerva continue to work
upon stretching this new brand identity across the company’s
with Smart City Living on numerous other endeavours.
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Smart City Living — A London-based serviced-apartment
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Brand Identity
more contemporary finish, we then moved onto the website
years, it was time for Minerva to step in and overhaul the
design and development, implementation of the in-house
brand identity and marketing outlets of Italian restaurant, Il
booking system, as well as art directing the photography of
Forno. Starting with the restaurant’s logo, refining it for a
the restaurant and its food. Visit website
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Web Design & Development
Il Forno — With a website and branding dating back eight
with select and specialist photographers, we ensured the
brands identity and for us, photography and art direction
photography was in-line with Il Forno’s brand identity.
come hand-in-hand. Creating moodboards and liaising
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Photography & Art Direction
Il Forno — Photography is a crucial part of maximising any
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We therefore offered our expertise in web design and
million pound refurbishment, fusing the period features of the
development and bespoke PMS booking engine, by designing
building with modern and contemporary interiors, the result
and developing Dunalastair’s holding page and website
is an oasis of luxury accommodation that offers a unique
(taking only three weeks to design and develop). Expanding
concept of self-catering and hotel serviced suites.
the brand identity also by designing room cards, hotel collateral and in-suite brochures. Visit website
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Web Design & Development
Dunalastair Hotel Suites — Recently undergoing a multi-
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Incorporating parallax scrolling, vivid imagery and popping
around the heart of London, Snowflake’s website is good
colours, we developed a modern, interactive and cool website
enough to eat.
(pun intended). Visit Website
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Web Development
Snowflake — With numerous Luxury gelato stores in and
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they wanted to extend this new identity through to their
other restaurants around the UK, we won the account with
online platform, their website. Minerva therefore designed
Ambiente Tapas over a handful of other competing creative
and are currently developing the new and improved website
agencies. After the restaurant recently re-branded their logo,
for Ambiente Tapas. Website coming soon
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Web Design & Development
Ambiente Tapas — Following Minerva’s work with Il Forno and
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Alongside this a new, modern and professional website was
worked with through the wide portfolio we currently hold
needed which we designed and developed. As always, a
within the hospitality industry, Villa Romana required an
photoshoot was also art directed by Minerva.
online logo re-design to ensure a more web-appropriate look.
Visit website
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Web Design & Development
Villa Romana — One of many restaurants Minerva have
Minerva used one of our favoured food photographers
on their wide and delicious menu through the use of
to capture Villa Romana’s menu and unique interior to
photography. In an culture where we eat with our eyes,
compliment the Liverpool restaurants new website.
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Photography & Art Direction
Villa Romana — It was vital that Villa Romana capitalised
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managing and developing the online ordering system, as well
Chapatti serves traditional Indian food, but with a more
as the responsive development of the website, Charlie was
quirky twist both for those wishing to eat in, or take out.
one happy client! We continue to work with Charlie Chapatti
Starting with a single stand-alone store, Charlie Chapatti
on their in-house menus, packaging and online ordering
aim to expand across London. Developing the stores website,
platform. Visit website
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Web Development
Charlie Chapatti — Located on Balham High Street, Charlie
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'zeta' for the Z of Cuzina’s wordmark keep with the heritage of
hales in the vibrant restaurant district of Nottingham town
Greece, yet the execution and colour tones, both within the
centre.
branding and website, ensure everything remains fresh and modern.
Web Design & Development
Greek-inspired cuisine but with a modern twist, the branding and website, both created by Minerva, hold these aesthetics. Using the Greek 'psi' as a fork, within the logo and the Greek
Website Coming Soon
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Cuzina — The newest addition to Minerva's portfolio, Cuzina
the restaurants bar and food menus should look as well as
football stars and TV actors, Rosso have a sound branding
enlisting us for the marketing needs creating some fantastic
and concept, however their menus have always needed
adverts (within La Vida Magazine), we continue to work with
a little work... Entrusting Minerva to re-conceptualise how
Rosso.
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Rosso — Renowned Manchester restaurant frequented by
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© 2016