2 HOSPITALITY DESIGN
MINGBI LUO PORTFOLIO BOOK
MINGBI LUO PORTFOLIO BOOK
Copyright c 2015 by Mingbi Luo All rights reserved. Printed in the United States of America. No par t of this book may be used or reproduced in any form or by any means. electronic or mechanical, including photocopying, recording, or by any information storage and retrieval systems, without written permission of the publisher or author, except where permitted by law.
“LIVE AS IF YOU WERE TO DIE TOMORROW. LEARN AS IF YOU WERE TO LIVE FOREVER.”
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I X TA B U R B A N R E S O RT MEXICO CITY
HOSPITALITY DESIGN INDIVIDUAL PROJECT
MINGBI LUO
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J E W E L RY C O M P A N Y INC.
M ’ O DA ‘ O P E R A N D I S H O E S TO R E
P OT R E RO H I L L L I B R A RY
ILLINOIS USA
MACY’S DEPARTMENT STORE
SAN FRANCISCO USA
RETAIL DESIGN
RETAIL DESIGN
COMMERCIAL DESIGN
INDIVIDUAL PROJECT
INDIVIDUAL PROJECT
GROUP PROJECT
HOSPITALITY DESIGN
IXTAB URBAN RESORT MEXICO CITY HOSPITALITY DESIGN - INDIVIDUAL PROJECT
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HISTORY AND CULTURE OF MEXICO CITY ONE OF WORLD’S OLDEST CIVILIZATION FAMOUS OF ITS STONE AND TILE MATERIALS COLONY OF FRANCE AND SPAIN STRONG EUROPEAN INFLUENCE EMBRACING MODERNISM
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UNIQUE ART FORMS AND AESTHETICS EXQUISTE CRAFTMANSHIP
HOSPITALITY DESIGN
5 “HONOR OLD CIVILIZATION” “IN MEMORY THE SOPHISTICATED HISTORY” “CREATE AN IDEAL GLORIOUS WORLD”
– IXTAB
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7 IXTA B G RO U N D F L O O R F L O O R P L A N 1. 2. 3, 4. 5. 6. 7. 8. 9. 10.
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RECEPTION CONCIERGE VIP RECEPTION LOBBY LOUNGE LOBBY GUEST ELEVATOR RESTAURANT BAR COCKTAIL LOUNGE AREA MAIN DINING AREA PRIVATE DINING AREA DISPLAY AREA
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10 I X TA B G RO U N D F L O O R R E F L E C T I V E C E I L I N G P L A N RECESSED FLUORESCENT LIGHT FIXTURE SUSPENDED INCANDESCENT LIGHT FIXTURE UNDER SURFACE FLUORESCENT LIGHT FIXTURE SURFACE MOUNTED TRACK LIGHT WALL SCONCE RECESSED INCANDESCENT LIGHT FIXTURE RECESSED INCANDESCENT WALL WASHER LIGHT FIXTURE WALL MOUNTED INCANDESCENT MULTI LIGHT FIXTURE HOSPITALITY DESIGN
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L O B B Y RECEPTION
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LOBBY ELEVATOR VIEW
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LOUNGE
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I Z O T E RESTAURANT B MINGBI LUO
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19 CUISINE
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ENVIRONMENT
IZOTE “DELICATE AND ELEGANT INGREDIENT OF MEXICAN CUISINE” “GRACEFUL BLOSSOM AND
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ROMANTIC GESTURE”
ATMOSPHERE
HOSPITALITY DESIGN
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BAR ELEVATION
MAIN DINING VIEW
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EXPERIENCE
HOSPITALITY DESIGN
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I X TA B G U E S T RO O M FL O O R P L A N 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
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TOILET SOAKING TUB SINK BUILT IN CLOSET SHOWER MY BAR KING BED BENCH DESK BUILT IN TV MIRROR SIDE TABLE DAYBED
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30 IXTAB GUEST RO O M REFL ECTIV E C E I LI NG PLAN RECESSED FLUORESCENT LIGHT FIXTURE SUSPENDED INCANDESCENT LIGHT FIXTURE UNDER SURFACE FLUORESCENT LIGHT FIXTURE SURFACE MOUNTED TRACK LIGHT
HOSPITALITY DESIGN
I X T A B G U E S T R O O M
31 G UES S ROOM M Y B AR
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JEWELRY COMPANY INC, ILLNOIS USA RETAIL DESIGN - INDIVIDUAL PROJECT
CLIENT PROFILE •
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PROJECT GOAL
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Intends to redesign of the U.S. store prototype to be suitable for the future roll out and reinterpretation into other format types. The objective is to design, develop a prototype design into top-middle open air lifestyle mall in Rosedale, Illinois USA to be completed by September, 2015. The store is anticipated to be an in-line, corner, ‘main street’ (3000 ft2/300 m2 ) and on 1 level. The new concept store will deliver a warm, welcoming, modern, high-fashion, welcoming, and sophisticated store environment that reflects the needs of the target guest. I n t e r a c t i ve s e r v i c e s t h r o u g h h a n d s - o n exchanges with the associates along with leveraging the latest sales technology, including handheld tablets.
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100 years of experience being the nation’s premiere and exclusive retailer for several celebrity, high-end jewelry designers Currently the number 3 dealer in diamonds Company under the symbol “JCI” and is headquar tered in St. Louis Serves the public from 120 stores in 35 states, 10 stores in Canada, 4 in the Caribbean and 7 shop concepts on 2 separate cruise lines Competes on the top end with retailers like Tiffany and Company, David Yurman, and Ross-Simons but also competes with numerous local or regional jewelers Primarily in wedding jewelry and also in fashion focused precious and semiprecious jewelry Provides its guest with the highest quality customer experience, personalization, service and product innovations
USER PROFILE The target guest (men and women) for the new prototype will be upper middle class to lower middle Class, ages 35 to 55, with an average household income of $75,000$200,000. Most are wor king professionals
LOC ATION PROFILE
Nearly a 40% of the business sales come from engagement diamonds; 75% of these guests remain as life-long customers. Average guests (65%) takes advantage of value added services and purchase ranges for $500 to $1200 USD.s.
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Illinois is a state in the Midwestern United States. It is the 5th most populous state and 25th largest state in terms of land area, and is often noted as a microcosm of the entire country. Illinois has a diverse economic base and is a major transpor tation hub Small industrial cities, great agricultural productivity and natural resources Illinois has a climate that varies widely throughout the year. The population of Illinois was 12,880,580 on July 1, 2014(71.5% White American (63.7% non-Hispanic white, 7.8% White Hispanic) Rosedale is an unincorporated community in Jersey County, Illinois, United States. It is located south of Fieldon and is just nor th of Pere Marquette State Park.
RETAIL DESIGN
39 Did not Genesis tell us that when the world was created, there was nothing but chaos and confusion? Did not the alchemist in olden times star t his work by purifying his metals in the Athanor, the original crucible? The concept “rebir th� indicates how technology gives stones new star t and jewelry gives woman new life. Designer aims to create an abstract elegant environment, merging raw materials with smooth reflective surfaces, lines and forms, ambient lighting together with latest technology.
MINGBI LUO
Sustwainability:Combination of the raw materials from jewelr ies with reusable refined materials and flexible display features imply an up-cycle loop. .
Shapes and Forms: Reflecting lights from different angled shapes makes jewelry glow. Adapt those shapes from cutting stones into interior structure and casegoods design to characterize the environment. .
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Space Identity: Based on “showroom” idea, mimic the space as “museum” where antique objects give out new values by displaying and visitors elevate themselves by browsing.
RETAIL DESIGN
PUBLIC AREA SUPORT AREA WORK AREA
Storage Vault Shipping Counter Break Area Employee Locker Empolyee Restroom
MINGBI LUO
Vault
Manager Office
Storage
Guest Lavatory
Manager Office
Clean & Repair SPAC E PL ANNING
Guest Lavatory
Lounge Seating
Clean & Repair
Cash Wrap
Lounge Seating
Gift
Cash Wrap
Watch Display
Gift
Diamond Display
Watch Display
Engagement Display
Diamond Display
Wedding Display
Engagement Display
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Jewelry Display
Wedding Display
Entry
Jewelry Display
WEAK RELATIONSHIP
Entry
STRONG RELATIONSHIP
Employee Locker
Break Area
Shipping Counter
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S PAC E A R E A S T U DY
S PAC E C I R C U L AT I O N S T U DY
RETAIL DESIGN
J E W E L RY C O M PA N Y I N C . FL O O R P L A N
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1.
JEWELRY DISPLAY
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WEDDING DISPLAY
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ENGAGEMENT DISPLAY
4.
LOUNGE SEATING
5.
WATCH DISPLAY
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CASH WRAP (ONE ADA)
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GIFT PRESENTATION & WRAP STATIONS
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LOUNGE SEATING WITH TEA/COFFEE SERVICE
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DIAMOND DISPLAY
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CLEAN & REPAIR STATION
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GUEST LAVATORY
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VAULT
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MANAGER’S OFFICE
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STORAGE
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EMPLOYEE RESTROOM
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BICYCLE RACK
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TELE-COM/SECURITY AREA
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SHIPPING COUNTER
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EMPLOYEE LOCKER
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BREAK AREA
21.
ELECTRICAL PANEL
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46 JEWEL RY COMPANY I NC . REFL ECTIV E C E I LI NG PLAN RECESSED FLUORESCENT LIGHT FIXTURE UNDER SURFACE FLUORESCENT LIGHT FIXTURE WALL SCONCE CHANDELIER
RETAIL DESIGN
DESIGN DEVELOPMENT
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C U S TO M FIXTURE D E S IG N
49 CASH WRAP
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INDIVIDUAL DISPLAY
RETAIL DESIGN
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J / C / I S T O R E ELEVATION 53 MINGBI LUO
JEWELRY WALL DISPLAY ELEVATION
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WATCHES & DIAMOND DISPLAY ELEVATION
CASH WRAP ELEVATION
RETAIL DESIGN
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S T O R E PERSPECTIVE
RETAIL DESIGN
STORE ENTRY VIEW
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PERSPECTIVE
STORE BACK VIEW
RETAIL DESIGN
Jewelry Package Design S U S TA I N B L E A P P R O A C H
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FINISH SCHEDULE
RETAIL DESIGN
FIXTURE PLAN
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F I X T U R E
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S C H E D U L E
RETAIL DESIGN
F I X T U R E S C H E D U L E
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F I X T U R E S C H E D U L E
RETAIL DESIGN
M’ODA ‘OPERANDI SHOE STORE MACY’S DEPARTMENT STORE RETAIL DESIGN - INDIVIDUAL PROJECT
TA R G E T U S E R THE MILLENNIALS
ENVIRONMENT STUDY • • 73
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MINGBI LUO
Established in 1858 A dominant present in the retail industry for more than 150 years Racetrack layout easy to navigate My Macy’s localize each store Omni-channel creates unify shopping experience from toe to head M.A.G.I.C. selling strategy builds up a customer centric service system Smaller store experience and desirable assor tment creates a sustainable competitive advantage Installing wi-fi in all 840 stores meets customers’ requirement (constantly checking in and connecting) New “search and send” technique helps sales associates provide more efficient in store service Dimming accent lights reduces energy costs and creates revenue
Market segment: 73.3 million people in the U.S. are millennials Age: 13-31 Years Old Gender: Female and Fale Feature: • Next largest generation next to the baby boomers (2010) • • • •
More racially diverse More technologically savvy More environmentally conscious Keen on fast fashion
MARKET STRATEGY
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Designed, unique, attractive elements on the interior and exterior Focus on personal enjoyment and offer unique characteristics Proper spokesperson helps build up brands equity Brick-and-mor tar location becomes a blend of physical and digital display area Interactive techniques offer more effective communication tactics with customers Par tnership with google map to navigate and with google wallet to pay Green energy connect solution leads to saving money and making money at the same time
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RETAIL DESIGN
75 Inspired by saying, a pair of good shoes will lead you to everywhere in the world, designer aims to create an abstract street view environment, merging city sketch with stone sidewalk, lines and forms, hard and soft surface with interesting details. The concept “streetscape� reflects how people experience while walking in the modern society with a pair of suitable shoes.
MINGBI LUO
Materials: Soft and hard, smooth and rough, glossy and matt from different materials are metaphor of a delightful journey on street.
Technology: Adapt the latest digital display together with interactive touch screen into space to provide various in-store experiences. Imply the scenario how people walking on the street in modern days.
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Space Organization: Create the space based on loop circulation with sales display on both sides to mimic the sense of walking by streets and crossing blocks
RETAIL DESIGN
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D E S I G N DEVELOPMENT
RETAIL DESIGN
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P E B B L E INSPIRED D I S P L AY FIXTURE MINGBI LUO
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R A I LWAY INSPIRED D I S P L AY
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FIXTURE
RETAIL DESIGN
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INSPIRED D I S P L AY FIXTURE MINGBI LUO
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M’ODA ‘OPERANDI SHOE STROE FLOOR PLAN
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1.
NEST TABLE DISPLAY
2.
WALL SHELVING DISPLAY
3.
CASH WRAP
4.
SEATING
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88 M’ODA ‘OPERANDI SHOE STROE REFLECTIVE CEILING PLAN RECESSED FLUORESCENT LIGHT FIXTURE UNDER SURFACE FLUORESCENT LIGHT FIXTURE SURFACE MOUNTED TRACK LIGHT
RETAIL DESIGN
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91 WINDOW D I S P L AY DIFFERENT SIZED CONCRETE BLOCKS MIMICS THE BUILDING BLOCKS ALONG THE STREET. SHOES DISPLAYED ON THE BLOCKS IMPLY WALKING BY THE STREET.
WALL DISPLAY VARIOUS SIZED WALL DISPLAY PANELS WITH ABSTRACT DOOR DRAWINGS GENERATE THE IDEA OF WALKING ACROSS THE STREET, PASSING BY THE BUILDINGS.SEATING AREA ARE INSPIRED BY CURBSIDE BENCHES.
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S T O R E D I S P L AY
HOSPITALITY DESIGN
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S T O R E PERSPECTIVE
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RETAIL DESIGN
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FINISH SCHEDULE
RETAIL DESIGN
FIXTURE PLAN
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F I X T U R E
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S C H E D U L E
RETAIL DESIGN
F I X T U R E S C H E D U L E
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POTRERO HILL LIBRARY SAN FRANCISCO USA COMMERCIAL DESIGN - GROUP PORJECT
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TODAY’S LIBRARY AND SERVICE
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Modern library services should promote knowledge creation rather than knowledge consumption. Unlike the library services of the past that focused on distributing books and research materials and a one-sided provision of information and resources, the modern library creates a space where patrons engage with information—process it, reflect on it, have conversations about it, and develop new ideas, conversations, and oppor tunities as a result of it. Though libraries do play a valuable role in bringing the world to the community, they should focus even more on bringing the community to itself. Modern libraries are community centers—they should reflect the needs, personality, and nuance of the community(ies) they service, and serve as a glue to bring disparate members of the community together. Best practices in Monitoring and Evaluation tell us to focus on impact rather than outcomes. Similarly, the modern library should not assess its value based on the quantity of services provided or number of people that walk through their door — but rather based on the true, long-term, substantive impact on the lives and livelihoods of community members. Notably, none of the examples above explicitly mention new technologies.The most impactful changes in modern libraries are more philosophical than technical. Computers and internet access are incredibly impor tant, but their real impact is felt in conjunction with targeted services that promote creativity, oppor tunity, and community-building. This potential can only be realized through the work of librarians. COMMERCIAL DESIGN
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L I B R A R Y H I S T O R Y
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T I M E L I N E
COMMERCIAL DESIGN
NEIGHBORHOOD STUDY
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MINGBI LUO & SHEILA MILANI
Potrero Hill is one of the sunniest neighborhoods in San Francisco, located on the eastern side of the peninsula and flanked by the San Francisco Bay. A quiet and sleepy residential neighborhood with lots of hills Have views of the downtown skyline, the San Francisco Bay or Twin Peaks Gentrification changed a majority African American neighborhood full of working class into a white collar neighborhood Embrace various types of architectures Creative hub Children and pets friendly neighborhood
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USER PROFILE
USER PROFILE
COMMERCIAL DESIGN
EXISTING FLOOR PLAN
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EXISTING PLAN CIRCULATION STUDY
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EXISTING PLAN AREA STUDY
COMMERCIAL DESIGN
Area
Space Entry Vestibule
SPACE PLANNING
Public Area
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Work Area
MINGBI LUO & SHEILA MILANI
Requirment 80 sf.ft
Exhibits
100 sf.ft
Check Out
80 sf.ft * 2
Reference Desk
80 sf.ft
Reference Computer Terminals
20 sf.ft * 4
Lounge Seating
20 sf.ft * 10
Table Seating
16 sf.ft * 20
16’-18’ Height 20’-22’ Depth
Carrels
30 sf.ft * 10
35’ *48’
Research Compuer Terminals
20 sf.ft * 8
Periodicals
12 sf.ft * 4
Reference Stacks
12 sf.ft * 10
Collections Stacks
12 sf.ft * 100
3D Print Lab
200 sf.ft
Digital Lab
200 sf.ft
Craftsmenship Collection
12 sf.ft * 6
Duplication Center
80 sf.ft
Chess Club
200 sf.ft
Public Restroom
90 sf.ft * 2
Librarian’s Office
120 sf.ft
Librarian’s Assistant
80 sf.ft * 2
Card Catalog
12 sf.ft * 3
Work Room
200 sf.ft
Lunch Room
200 sf.ft
Storage
80 sf.ft
Security Device
8-12’ Depth
Storage
Librarian’s Office
Vault
Card Catalog
Shipping Counter
Work Room
Break Area
Lunch Room
Employee Locker
Storage
Empolyee Restroom
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PUBLIC AREA SUPORT AREA WORK AREA STRONG RELATIONSHIP
WEAK RELATIONSHIP
COMMERCIAL DESIGN
Diamond Display
Engagement Display
Wedding Display Storage
Manager Office
Public Restroom
Lunch Room
Chess Club
Librarian’s Assistant
Jewelry Display
Entry Guest Lavatory
Work Room
Reference Computer Terminals
Duplication Center
Card Catalog
Clean & Repair
Librarian’s Assistant
Lounge Seating
Public Restroom
Cash Wrap
Librarian’s Office
Gift
Chess Club
Craftsmenship Collection
Watch Display Duplication Center
Digital Lab
Craftsmenship Collection
3D Print Lab
Diamond Display 3D Print Lab
Collections Stacks
Engagement Display
Digital Lab
Reference Stacks
Wedding Display Collections Stacks
Periodicals
Jewelry Display Reference Stacks
Research Compuer Terminals
Research Compuer Terminals
Carrels
Entry
Periodicals
Table Seating
Carrels
Lounge Seating
Table Seating
Reference Computer Terminals
Lounge Seating
Reference Desk
Reference Desk
Check Out
Check Out
Exhibits
Exhibits
Entry Vestibule Entry Vestibule
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I M • AG • I • N A • T I O N NOUN FORMING NEW IDEAS, IMAGES OR CONCEPTS OF EXTERNAL OBJECTS NOT PRESENT TO THE SENSES Books give life to our imagination. They can inform how we think and create. Just as the books on the shelves feed our wildest imagination, we wanted to bring a novel to life and design an interior space around it. CREATE • JOURNEY • VISION • INSPIRE • INVENTION • CURIOSITY • INNOVATION • INGENUITY
MINGBI LUO & SHEILA MILANI
THE ALCHEMIST BY PAULO COELHO
“PEOPLE ARE CAPABLE, AT ANY TIME
“LISTEN TO YOUR HEART. IT KNOWS ALL THING,
“AND, WHEN YOU WANT SOMETHING, ALL
OF THEIR LIVES, OF DOING WHAT
BECAUSE IT CAME FROM THE SOUL OF THE WORLD
THE URNIVERSE CONSPIRES IN HELPING YOU
DREAM OF.”
AND IT WILL ONE DAY RETURN THERE.”
TO ACHIEVE IT.”
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An allegorical novel, the alchemist follows a young shepherd named santiago in his journey to egypt, after having a recurring dream of finding treasure there.
COMMERCIAL DESIGN
119 3D PRINTING LAB
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INTERACTIVE LAB
LIBRARY INNOVATIONAL
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FACILITIES
CRAFTSMANSHIP & CHESS CLUB
COMMERCIAL DESIGN
B ASEMENT FLOOR PLAN
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1.
HARDCOPY STORAGE
2.
CRAFTS DISPLAY
L E V E L 2 FL O O R P L A N COLLECTION STACKS
2.
PUBLIC RESTROOM
3.
JANITOR
4.
LIBRARIAN
5.
DUPLICATION STATION
6.
REFERENCE STACKS
7.
INTERACTIVE MEDIA ROOM
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L EV EL 1 FLO O R PLAN 1.
ENTRY/RECEPTION
2.
WORK AREA
3.
PERIODICALS
4.
DIGITAL INFO DISPLAY
5.
CHESS CLUB AND REFERENCE STACKS
6.
3D PRINTING LAB
7.
CHILDREN AREA WITH REFERENCE
8.
MANAGER OFFICE
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STAFF RESTROOM
10.
STAFF LOUNGE
COMMERCIAL DESIGN
123 LEVEL 1 REFL ECTION C E I LI NG PLAN GLASS GLOBE PENDANT BOOK PENDANT 6” RECESSED CAN TRACK LIGHT
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LEVEL 2 R E FL E C T I O N C E I L I N G P L A N GLASS GLOBE PENDANT BOOK PENDANT 6” RECESSED CAN TRACK LIGHT
COMMERCIAL DESIGN
FI N A L L O G O
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B RO C H U R E
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3 D P R I N T I N G WO R K S H O P F LY E R
L I B R A R Y BARNDING STRANTEGY
S TO RY T I M E F LY E R
COMMERCIAL DESIGN
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LIBRARY E L E VAT I O N RECEPTION AND PERIOTICALS
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CHESS & CHILDREN’S AREA
COLLECTION AREA COMMERCIAL DESIGN
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COMMERCIAL DESIGN
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3D PRINTING LAB
PUBLIC RESTROOM
COMMERCIAL DESIGN
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C U S T O M FURNITURE
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S P E C S
COMMERCIAL DESIGN
F L O O R F I N I S H SCHEDULE
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SCHEDULE
COMMERCIAL DESIGN
FURNITURE SCHEDULE
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HOSPITALITY DESIGN
TEXTILE DESIGN
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SKETCHES A
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RENDERINGS
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MINGBI LUO PORTFOLIO BOOK
“I’M STILL IN THE PURSUIT OF ‘MAKING’, STILL HEADING WHERE I’VE ALWAYS BEEN HEADED. I’LL STOP WHEN I DROP. THE LONGER I’M ON THIS JOURNEY, THE GLADDER I AM THAT I CHOSE THIS PATH.”
MINGBI LUO PORTFOLIO