2013—2018
I am a graphic designer who loves learning and never wants to stop.
PORTFOLIO
DEGREE
SCHOOL
I Am
BFA
AAU
SELECTED WORK
MAJOR
PROJECTS
Mia Jiang
Graphic Design
00/08
2013—2018
I am a graphic designer who loves learning and never wants to stop.
PORTFOLIO
DEGREE
SCHOOL
I Am
BFA
AAU
SELECTED WORK
MAJOR
PROJECTS
Mia Jiang
Graphic Design
00/08
COPYRIGHT © 2018 MIA JIANG. ALL RIGHTS RESERVED.
>> No part of this publication can be reproduced whiout express permission from Mia jiang.
To my family who has always loving and supporting me throughout my journey.
Index
01
LISTENER
>>
Five Keys Reband
02 DESIGNER
>>
010
04 FAN
>>
Rem Koolhaas
SCAMP
>>
SoNow Beer 178
COLLABORATOR
>>
05
EARTHLING
>>
Stay Curious Conference 146
08 WOMAN
>>
Beauty Service App 192
Doughlicious Bakery 072
048
126
07
Typeset in Sci-fi films
03 06 FRIEND
>>
Passout Board Game 160
PORTFOLIO_I AM
SELECTED WORKS_MIA JIANG
PAGE_010
01 I am a listener who hears other people’s needs.
PAGE_011
PROJECT
INSTRUCTOR
DURATION
Five Keys Reband
Tom McNulty
15 Weeks
CLAS S
KEY WORD
SEMESTER
Identity 2
Second Chance
Spring 2017
PROJECT_01
FIVE KEYS REBRAND
BACKGROUND
TEAM MEMBERS
>>
Celina Oh— Team Leader
>>
Che Chiang Patcharin Opattarakul Gloria Sukamto Mia Jiang — Logo Design Wei Yang Hsu
Five Keys School and Programs is a place to restore community through education. Their philosophy is that through social and restorative justice principles, they can provide traditionally underserved communities the opportunity to restart the underserved people’s educations, focusing on five key areas which are education, employment, recovery, family, and community.
Xin Du
CONCEPT
>>
PORTFOLIO_I AM
To create a new brand identity by publicizing the main idea of Five Keys School and Programs. Our team developed a brand system meant to communicate a sense of a second chance and an open opportunity for everyone. The brand logo used a very modern typeface Avenir Black, which represents a bold look. The colors we chose for the brand system were blue, grey, black and white, to give a fresh and trusting feeling for the brand.
SELECTED WORKS_MIA JIANG
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x
x
x
x
PORTFOLIO_I AM
x
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PAGE_005
PROJECT NUMBERS_01
PROJECT_FIVE KEYS REBRAND
Hope will never be silent. — Harvey Milk
PAGE_017
PROJECT_01
FIVE KEYS REBRAND
PORTFOLIO_I AM
Primary Logo
Secondary Logo
Horizontal Lockup Logo
Horizontal Secondary Logo
SELECTED WORKS_MIA JIANG
PAGE_018
PAGE_019
PROJECT_01
FIVE KEYS REBRAND
>>
PRIMARY T YPEFACE
Avenir Black Avenir Light
>>
SECONDARY T YPEFACE
DIN Alternate
>>
PRIMARY COLORS HEX #7ac9f0 CYMK 47 4 0 0 RGB 122 201 240 HEX #ffffff CYMK 0 0 0 0 RGB 255 255 255 HEX #000000 CYMK 60 40 40 100 RGB 240 78 48
>>
SECONDARY COLORS HEX #acd7f3 CYMK 30 4 0 0 RGB 172 216 243 HEX #d4e5f6 CYMK 15 4 0 0 RGB 213 239 249 HEX #bbbdc0 CYMK 0 0 0 30 RGB 188 190 192 HEX #dbdcde CYMK 0 0 0 15 RGB 220 221 222
PORTFOLIO_I AM
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PAGE_020
A
Ag PAGE_021
Avenir Black
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijk lmno pqrs tvwx y z 0123456789 !@#$%^&*()_+<>?:”{}[]
DIN Alternate
ABC DEFGHIJKLMN OPQRSTUV W XYZ abcdefghi jklmno pqrstvwxyz 0123456789 !@#$%^& * ()_+<>? : ”{}[]
PROJECT_01
FIVE KEYS REBRAND
My whole story is just about me having a second chance. â&#x20AC;&#x201D; Two Chainz
PORTFOLIO_I AM
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PAGE_025
PROJECT_01
FIVE KEYS REBRAND
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PAGE_028
PAGE_029
PROJECT_01
FIVE KEYS REBRAND
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SINCE 1980 CALIFORNIA BUILT 22 JAILS 1 UNIVERSITY WE NEED EDUCATION
fivekeyscharter.org
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PAGE_034
PAGE_035
PROJECT_01
FIVE KEYS REBRAND
PORTFOLIO_I AM
SELECTED WORKS_MIA JIANG
PAGE_038
PAGE_039
PROJECT_01
FIVE KEYS REBRAND
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SELECTED WORKS_MIA JIANG
PAGE_040
PAGE_041
PROJECT_01
FIVE KEYS REBRAND
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SELECTED WORKS_MIA JIANG
PAGE_042
PAGE_043
PROJECT_01
FIVE KEYS REBRAND
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PAGE_046
PAGE_047
PROJECT_01
FIVE KEYS REBRAND
PORTFOLIO_I AM
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PAGE_048
02 I am a designer who is not afraid to break the rules.
PAGE_049
PROJECT
INSTRUCTOR
DURATION
Typeset in Sci-fi films
Ariel Grey
15 Weeks
CLAS S
KEY WORD
SEMESTER
Typography 4
Science Fiction
Spring 2018
PROJECT_02
TYPESET IN SCI-FI FILMS
BACKGROUND
>>
A conceptual typographic conference about typesettings in SciFi films. Typography now is being used in film or other media to communicate different look and feel. Different typography can fit with different kinds of tones for films. Especially in Sci-Fi films, there are many unique ways of typesetting that can be used for futuristic scenes. The deliverables for the conference include a book, a poster, and a badge.
CONCEPT
>>
PORTFOLIO_I AM
The concept is based on experimental. The conference shows how typography is used in science fiction films from its beginnings. There are different type experiments to show different expressions of typography in the films. Some of them have a very futuristic look & feel that reasonate with topics such as the universe or different planets. The over all visuail system reflects experimental typography in Sci-fi films.
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PAGE_055
PROJECT_02
TYPESET IN SCI-FI FILMS
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PAGE_056
PAGE_057
PROJECT_02
TYPESET IN SCI-FI FILMS
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PAGE_063
PROJECT_02
TYPESET IN SCI-FI FILMS
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PAGE_064
PAGE_065
PROJECT_02
TYPESET IN SCI-FI FILMS
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PAGE_066
PAGE_067
PROJECT_02
TYPESET IN SCI-FI FILMS
XTENSION
XTENSION
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PAGE_072
03 I am a collaborator who plays well with others.
PAGE_073
PROJECT
INSTRUCTOR
DURATION
Doughlicious Bakery
Tom McNulty
15 Weeks
CLAS S
KEY WORD
SEMESTER
Package Design 4
Colorful & Fun
Spring 2018
PROJECT_03
DOUGHLICIOUS BAKERY
TEAM MEMBERS
>>
Mia Jiang
BACKGROUND
>>
Van Le Tam Nguyen
As a team, we were asked to create a brand identity for a new retail store with and an extensive corresponding product line. We created Doughlicious, which is a bakery and retail store.
Eric Dosier
CONCEPT
>>
PORTFOLIO_I AM
As a brand, we aim to build strong connections within the community by encouraging creativity in crafting the most delightful baked goods. Using our locally-sourced and organic ingredients, we are able to create the finest goods. Creating a colorful fun life style, is the goal for Doughlicious.
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PAG E _ 074
>>
STORE BR AND
>>
Doughlicious
STORE LOCATION
Hayes Valley, San Franscisco Shanghai, China
>>
TAG LINE
Bake Your Style!
>>
DEMOGRAPHIC Hayes Valley is an affluent neighborhood in the
>>
PRODUCT LINES
Western Addition district of San Francisco, Cali-
Baked Goods
of Alamo Square and the Civic Center. Victorian,
fornia. It is located between the historical districts
Bakeware
Queen Anne, and Edwardian townhouses are
Ingredients
public housing complexes.
mixed with high-end boutiques, restaurants, and
Apparel
>> >>
TARGET AUDIENCE
KEY WORDS
Ages 20â&#x20AC;&#x201D;40
Colorful
People who are interested in Baking and enjoy a freshly life style.
Fun Streetwear Friendly
PAGE_077
PROJECT_03
DOUGHLICIOUS BAKERY
BAKE YOUR STYLE
BAKED GO ODS >>
PRODUCT LINE
BAKEWARE >>
PRODUCT LINE
Brown bread
Blenders
Whole grain
Stand Mixer
Croissant
Hand Mixer
MufямБn
Bakeware Sets
Cupcake
Baking Mats
Doughnut box
Pastry Tools
Cookie
Rolling Pins
Sourdough
Measuring Cups
Baguette
Measuring Spoons
Loaf Pound Cake
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INGREDIENTS >>
PAGE_079
BAKEWARE >>
PRODUCT LINE
PRODUCT LINE
Vanilla Extract
Blenders
Fondant Icing
Stand Mixer
Powdered Decorating
Hand Mixer
Kit Butter
Bakeware Sets
Jello
Baking Mats
Food Color Sprinkle
Pastry Tools
Sugar
Rolling Pins
Flours
Measuring Cups
Yeast Powders
Measuring Spoons
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_081
PROJECT_03
DOUGHLICIOUS BAKERY
dou ghp
DO. U GH P.
DOU GHP.
dou ghp
PORTFOLIO_I AM
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DOU GH P
PAGE_082
PAGE_083
PROJECT_03
DOUGHLICIOUS BAKERY
BAKE YOUR STYLE
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PAGE_084
BAKE YOUR STYLE
PAGE_085
PROJECT_03
DOUGHLICIOUS BAKERY
Baked Goods >>
PRODUCT LINE
>>
COLOR PALET TES
Brown bread Whole grain Croissant MufямБn Cupcake Doughnut box Cookie Sourdough Baguette Loaf Pound Cake
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PAGE_087
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_088
PAGE_089
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_091
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_094
PAGE_095
PROJECT_03
DOUGHLICIOUS BAKERY
Bakeware >>
PRODUCT LINE
>>
COLOR PALET TES
Blenders Stand Mixer Hand Mixer Bakeware Sets Baking Mats Pastry Tools Rolling Pins Measuring Cups Measuring Spoons
PORTFOLIO_I AM
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PAGE_097
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_100
PAGE_101
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_104
PAGE_105
PROJECT_03
DOUGHLICIOUS BAKERY
Ingredients >>
PRODUCT LINE
>>
COLOR PALET TES
Vanilla Extract Fondant Icing Powdered Decorating Kit Butter Jello Food Color Sprinkle Sugar Flours Yeast Powders
PORTFOLIO_I AM
SELECTED WORKS_MIA JIANG
PAGE_106
PAGE_107
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_108
PAGE_109
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_111
PROJECT_03
DOUGHLICIOUS BAKERY
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Apparel >>
PRODUCT LINE
>>
COLOR PALET TES
Socks T-Shirt Bandana Hats Shopping Bag Sweatshirt Shoes Skateboard Aprons Headphone
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PAGE_115
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_117
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_119
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_121
PROJECT_03
DOUGHLICIOUS BAKERY
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PAGE_125
PROJECT_03
DOUGHLICIOUS BAKERY
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04 I am a fan who appreciates great artwork.
PAGE_127
PROJECT
INSTRUCTOR
DURATION
Rem Koolhaas
John Nettleton
15 Weeks
CLAS S
KEY WORD
SEMESTER
Graphic Design 2
Architecture
Fall 2015
PROJECT_04
REM KOOLHAAS
BACKGROUND
>>
The projectâ&#x20AC;&#x2122;s goal is to promote a possible upcoming exhibition that in SFMOMA. This would be about Rem Koolhaas, who is a world famous architect. The deliverables are an introduction book, event poster and a website about him based on his architecture artworks.
CONCEPT
>>
PORTFOLIO_I AM
The design system is based on Rem Koolhaasâ&#x20AC;&#x2122;s architecture style, which is clean and modern. Creating a interesting layout system to maximize the display of his works was the key. In order to achieve this goal, I used a simple typeface and geometric graphic elements to represent his architectural style typographically.
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PROJECT_04
REM KOOLHAAS
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Project 01 / 08
Exhibition of Rem Koolhaas
Page / 005
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PROJECT_04
REM KOOLHAAS
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PROJECT_04
REM KOOLHAAS
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05 I am an earthling who is curious about the universe.
PAGE_147
PROJECT
INSTRUCTOR
DURATION
Stay Curious
Sean McGuire
15 Weeks
CLAS S
KEY WORD
SEMESTER
Visual Systems 2
Curiosity
Fall 2017
PROJECT_05
STAY CURIOUS
BACKGROUND
>>
This project asked us to design a brand system and collateral for a conceptual conference, which was based on a word that provided us. The word I had was Curiosity and from that I created a conference called Stay Curious.
CONCEPT
>>
PORTFOLIO_I AM
Stay Curious is a conference for people who are interested in exploring the universe. Asking questions is an expression of curiosity, so I used question sentences to be the headlines throughout the system. The eyeball icon is also a graphic element to represent curiosity. Using black and yellow created high contrast to catch peopleâ&#x20AC;&#x2122;s attention.
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PAGE_151
PROJECT_05
STAY CURIOUS
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PAGE_153
PROJECT_05
STAY CURIOUS
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Page / 005
Project Numbers / 01
02
03
04
05
06
07
08
Project / Conference of Stay Curious
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06 I am a friend who loves to play games.
PAGE_161
PROJECT
INSTRUCTOR
DURATION
Passout Board Game
Jacques Rossouw
15 Weeks
CLAS S
KEY WORD
SEMESTER
Package Design 3
Vintage
Fall 2017
PROJECT_06
PASSOUT BOARD GAME
BACKGROUND
>>
This project asked to revamp a classic game passed on from generation to generation. I chose a drinking game called Pass Out. It is a board game that involves four players that participate while drinking.
CONCEPT
>>
PORTFOLIO_I AM
The Pass Out game is one of the most popular drinking games back in the 1960s. So I decided to create a vintage look and feel for the redesign of the package. Funky graphic elements and bold color palettes fit the 60s style. It also reflected the fun of this classic drinking game.
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PASS OUT
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PROJECT_06
PASSOUT BOARD GAME
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PROJECT_06
PASSOUT BOARD GAME
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PROJECT_06
PASSOUT BOARD GAME
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Red Lips Red Lips
Red Lips JUST VISIT
Red Lips
PAGE_173
PROJECT_06
PASSOUT BOARD GAME
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PAGE_177
PROJECT_06
PASSOUT BOARD GAME
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07 I am a scamp who likes to live in the moment.
PAGE_179
PROJECT
INSTRUCTOR
DURATION
SoNow Beer
Jacques Rossouw
15 Weeks
CLAS S
KEY WORD
SEMESTER
Package Design 3
Pastimes
Fall 2017
PROJECT_07
SONOW BEER
BACKGROUND
>>
This projectâ&#x20AC;&#x2122;s goal was to create a new brand and packaging system for a local brewery. So I created my own brand of beer called, SoNow beer. From that I developed a new series for this beer line.
CONCEPT
>>
PORTFOLIO_I AM
SoNow means living in the moment so for this beer package design, I created three different timelines throughout a day. A sunny day on the beach, a warm sunset in the hills, and a fun night in the city. These moments were designed as labels on black beer bottles using simple illustrations with a bright fun color palette.
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PROJECT_07
SONOW BEER
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PAGE_185
PROJECT_07
SONOW BEER
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PAGE_187
PROJECT_07
SONOW BEER
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PROJECT_07
SONOW BEER
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PROJECT_07
SONOW BEER
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08 I am a woman who has a passion for beauty.
PAGE_193
PROJECT
INSTRUCTOR
DURATION
Beauty Service App
Andrew Johnson
15 Weeks
CLAS S
KEY WORD
SEMESTER
Graphic Design 3
Trendy
Fall 2016
PROJECT_08
BEAUTY SERVICE APP
BACKGROUND
>>
For this project, the goal was to design a mobile application and develop a thoughtful and engaging user experience. I created a beauty service application called SLAY which helps people find local makeup and hairstyle artists. It is also made for people who have good skills with makeup and hairstyle so they can make money in their free times using the service.
CONCEPT
>>
PORTFOLIO_I AM
SLAY is a trendy word complimenting someoneâ&#x20AC;&#x2122;s makeup or overall look. To create a high-end fashion look and feel, I used a modern typeface to design the logo and continued that visual system throughout the application. Because the primary target audience will be young women, I chose soft pink to be the main color in overall design.
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PAGE_199
PROJECT_08
BEAUTY SERVICE APP
SL AY
SLAY
SLAY
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PAGE_203
PROJECT_08
BEAUTY SERVICE APP
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PROJECT_08
BEAUTY SERVICE APP
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PROJECT_08
BEAUTY SERVICE APP
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PAGE_209
PROJECT_08
BEAUTY SERVICE APP
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PROJECT_08
BEAUTY SERVICE APP
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PROJECT_08
BEAUTY SERVICE APP
Thank You
FAMILY
>>
Finally I am here. I would not achieve this step without my loving family who is always supporting me throughout my journey. Mom and Dad, hope you will be proud of me who is made this far. And I will always keep learning and growing in the future.
INSTRUCTORS
>>
Mary Scott, Tom McNulty, John Nettleton, Ariel Grey, Christine George, Jacques Rossouw, Sean McGuire, Jessica Peltz, William Monroe, Lian Ng, and Andrew Johnson. Thank you for all the things you taught me these years.
FRIENDS
>>
Jenny Zhang, Janet Liu who are my besties all these years. Thank you for always being there for me when I need you guys. I am going to miss you all for the fun and great ideas we inspired each other. Celina Oh, Che Chiang, Patcharin Opattarakul, Gloria Sukamto, Wei Yang Hsu, and Xin Du. Thank you for being an awsome team for Five Keys project. I learned a lot of things from you. Van Le, Tam Nguyen, and Eric Dosier who are from the Doughlicious family. Thank you for trusting me as a leader and let me learn about how to teamwork with others. Than you all very much.
PRODUCTION
>>
Blurb.com, Printing and Binding
MATERIAL
>>
Image Wrap Matte Finish, Cover Proline Uncoateed #100, Text
T YPEFACE
>>
Futura Suisse Intâ&#x20AC;&#x2122;l Trial Georgia Franklin Gothic
PHOTOGRAPHY
>>
Mia Jiang Van Le Shi Yan Zhao
SOFT WARE
>>
Adobe Creative Cloud
CONTACT
>>
Mia Jiang +1 (415) 272 8673 jiangminglang@hotmail.com miajiangdesign.com
Have a great day! :)
Miajiangdesign.com