it’s just a
portfolio a piece of happy & proud collection, owned by a junior creative spark.
Minh Cuong, 2021
A normal one,
with an eternal love for creating the new meaning for old things
A Healer Idealist,
An INFP one,
who are quite, caring, empathetic, adaptable and love the romance.
a keen understanding of human and always seek for the inner authentic value.
A Creative Com Lover,
A Thinker,
deep thoughts and big questions, makes quest for self knowledgement and truth as a lifelong pursuit.
who are so interested in brainstorming, able to quickly grasp new and innovative approach, and put those methods to practical use in the ever-changing media landscape
and A Team Player,
who loves the greatness of teamwork, the fuel of that allows common people to attain uncommon results.
who am I
pieces of
working project leveraging deep thoughts and understanding to tackle brand communication briefs across both ATL and Digital fields.
Project: Grab Moca Summer Social Campaign Role: Creative Planner
the
BRIEF
How to enhance awareness of Moca as the cashless payment in Grab App with 2 options: Passthrough & Moca eWallet
CHI CHO CỰC VẬY? MỞ GRAB XÀI MOCA Grab Moca Jingle (Bùi Công Nam x Quang Đăng x Huỳnh Lập) See more at: https://fb.watch/8tdB81NyaG/
the
INSIGHT
In the social distancing period, we couldn't avoid “EMBARRASSING CASHLESS MOMENTS" (No cash available, take time to prepare cash Shipper doesn’t have cash for exchange)
the
IDEA
People love to dramatize their lifestory, so let us dramatize their “embrasassing cashless moments” to entertain them in this lock-down period?
Viral Video
Dance Challenge
Social Post
Project: BIDV Platinum Cashback 30s TVC Role: Copywriter
the
the
A promotional video for BIDV Platinum Cashback Card relaunch 2021
Everyone loves hearing the “Ting Ting” sound, $$$ in. With BIDV Platinum Cashback, $$$ in everyday.
BRIEF
Key Visual
APPROACH
the
IDEA
THE CHOIR OF “TING TING”
Let trigger the ultimate pleasure when “Ting Ting” blizards
Storyboard
Project: Tiger Crystal Summer Campaign Role: Copywriter
the
TASK
16 Copylines to describe youngsters personalities for Tiger Crystal Summer AR filter “This or That?”
Làm phải căng, chơi phải nhiệt
Người uống hệ Solo
Có kèo là cân, ai cần là theo
Nhiệt tình phóng khoáng
Làm thảnh thơi, chơi thư giãn
Bia ngon sao thiếu homies
Kèo thân mới cần theo
Hết mình vì anh em
Project: Playmore Double C Launching Campaign Role: Copywriter & Creative Planner
the
BRIEF
Launching campaign for Playmore Double C, a new vitamin C drink with 6 different delicious flavors. JTBD: Tagline, brand song lyrics and IMC plan (TVC, KV, Social, KOL, PR).
the
APPROACH
Not just a health product, Playmore Double C is a new playful way to provide body enough Vitamin C daily.
Key Product Visual
the
IDEA
7 HAPPY C-DAYS
Playmore Double C Thêm đề kháng, vui tươi sáng chiều
Social Post
Gift Box
Project: Nivea Micellar Water 0% Alcohol Campaign Role: Creative Planner
the
the
How we get new users to choose new Nivea Nourishing Micellar Water 0% Alcohol by showing up as a skincare expert in nourishing & removing makeup?
In a digital world where we can put on many beauty filters to look good. 0% FILTER can also make us look good too.
BRIEF
APPROACH
the
IDEA
BEAUTY OF 0% FILTER
[0% ˈfɪltə] noun. 1. Deep-cleansed and well-nourished skin without acne with Nivea Nourishing Micellar Water 0% Alcohol 2. The beauty that is bright and natural is the best beautiful filter layer With Nivea, THE MOST BEAUTIFUL FILTER IS THE SKIN WITH 0% FILTER
Project: Personal Branding Role: Copywriter
the
TASK
Trang Nhím Tròn, one of the most well-known macro influencers in field of Food Blogging, aiming to extend her digital influence on YouTube platform. JTBD: A full Creative Strategy for building personal branding on YouTube Platform.
the
IDEA
HÀ NỘI KHÔNG VỘI! Inspired by the well-known idiom ”Hà Nội Không Vội Được Đâu”, we build the key content about special and unique “Hà Nội” angles observed and experienced by the traditional Hanoi native citizen.
Video Series
Branding See more at: http://bit.ly/YOUTUBETNT
PR Articles
a corner of
pride
competition works, personal projects that urge me to do the better things for better world via my creativity
a brief from
in competion of
a brief from
2021 theme
regenerate
collection
CARDIART Art that truly saves lives. There is no higher meaning to the word
regeneration than the regeneration of human lives.
Problem & Insight Globally, the number one killer is Heart Disease
19M
die every year
Up to
80%
~ ~
1.6s
a person dies
these deaths could be preventable with an emergeny kit (aspirin, lingual fast action spray, medical ID and emergency contact)
But these kits are often
too bulky and inconvenient. That's why patients don't bring it with them when they go out, which put them at great risks.
“
”
How can we design a kit that people love carrying around everyday?
Idea That's how Cardiart come into help, by
regenerating electronic waste (e-Waste) and transforming them into functional & fashionable jewelry, we help regenerate lives. Our collection includes: a Heart-rate Monitor Ring, an Emergency Medicine Bracelet and a Lingual Spray Necklace Charm.
E-waste
- from toxic trash to life-saving treasure
Every year, 50 million metric tonnes of e-waste ~ the weight of 4,500 Eiffel towers is generated. Cardiart Collection is made of materials regenerated from E-Waste like precious metals and plastic, that would have otherwise caused pollution, human health hazards, and the loss of valuable finite resources.
Durable brass made from E-waste recycled precious metals (Cu, Zn)
Optical sensor with red & infrared LED lights for photoplethysmogram monitoring (pulse measurement) + Smart Wireless, connect and sync heart rate data via Bluetooth
Connected Cardiart App, directly alarm patient's doctor and emergency contact, alert the surrounding for attention during a heart attack.
Non-Allergenic, Non-Metallic, waterproof Inner Molding.
Embedding chewable aspirin for anti-blood-clotting purpose.
Heart-rate Monitor Ring Nitroglycerin lingual spray for acute relief of an attack
Patient’s medical ID tag.
Emergency Medicine Bracelet
Lingual Spray Necklace Charm
a brief from
in pitching at
DATBIKE - NHƯ TÔI!
Proudly just like me! Same energy, same motive and same to me.
The Objective
Change the awareness of urban millenial toward the prejudice of Made in Vietnam electric moto.
The Insight
THEY HAVE A LONG STORY OF SOCIAL PREJUDICE. Unlike The Ordinary, Progressive Millenial choose to challenge these prejudice. They are the generation that want their voice to be heard and expressed
Social Artwork: Datbike như người SG
The Approach
Simmilar to Progressive Millenial, Datbike has a longggggggggg story of PREJUDICE. But beyond all, they always have ways to escape THEIR OWN SPEED, STRENGTH & DURABILITY
Key Visual
a brief from
in competion of
STORY OF THE PIONEER the background.
Vsmart Aris Pro new launching reflects an aim to “change the game” from Vingroup and proudly mark the breakthrough of Vietnamese Intelligence in the innovative race. So how to change perception about Vietnamese Smartphone?
the INSIGHT.
There needs a more “Proudly made in Vietnam” but story now changes, users need more, a trustworthy “Proudly made for Vietnamese”
the CONCEPT.
VSMART ARIS PRO - STORY OF THE PIONEER Cresent Moon - the flaw, the imperfection ( like our tech industry) Then comes the Aris Pro, a powerful spaceship, a proud breakthrough and a trustful pioneer, with an aim to perfect the imperfection of the Cresent Moon Reminding a Vietnamese hero, a pride & a pioneer flying to space, Pham Tuan. Vsmart Aris Pro and Pham Tuan, both of them makes the moon in the eyes of Vietnamese more trustful.
it’s just the end of a
portfolio but it’s a start of converstation.
070.692.4007
luongminhcuong0709@gmail.com