Design Portfolio BrandingSelected Works mmxiv - mmxx
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Curriculum Vitae | Huy AgendaNguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com 1 Agenda 2 About Me 3 Experiences 4 Case Studies Education HobbiesSkill Sets Digital Strategy Technical Branding Campaign Typeface Design Product Design
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Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com from local High-End Luxury E S T 2 0 2 2 created by Huy Nguyen
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Devoted
GET TO KNOW ME
Motivated by empathy.
01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com
Huy is a multidisciplinary designer and strategic maker that sees brand, business and experience as inseparable elements. He develops comprehensive designs, looking from a hybrid and more coherent Heperspective.takescare of every step of the design process to create products and services that are relevant, consistent and that reimagine the future while making a positive impact. to creativity.
Curriculum Vitae | Huy Nguyen
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E: randesign0904@gmail.com Education Diploma in Design & Visual Communications RMIT University Vietnam 2014 - 2016 Design Course by David Carson2021Masterclass Education & Skill Set Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies Photoshop TravelToys CollectiveMusic CultureConversationsGunpla Sketch Lightroom Illustrator Keynote Indesign
Experiences At the time of my life, I am interested in creating products and brands that have a lasting positive impact not only in the industries but also in the small scale of local fields using empathy, research, design, culture and technology, and in turn, I am concerned about the environmental and societal impact stemming from my work. Design Intern LAM Boutique Mar - Jul 2015 Graphic Designer (Mid-weight Level) Hatang Boutique & The Crab Shack Nov 2015 - Feb 2017 Graphic Designer (Mid-weight Level) Soyon Vietnam Feb 2017 - Aug 2017 UI Designer & Visual Designer Aleph Labs Nov 2017 - Jun 2019 Art Director WorkplaceNew AZ Home & Fresh-House Jul 2019 - 2020 Creative Team Lead2020Fresh-House-Aug2022 Today, I’m building brands that help create opportunities that bring creative people together irrespective of their individual experiences and creativity to do their most fulfilling work. Previously, I served as the Creative Lead at Fresh-House but in the other speared time, I also work as an independent designer. Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com
Experiences Nearly a decade of designing and crafing experiences for companies, business and partners from all fields. Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com RealAgencyFashionEstate Developer / Construction Real Estate Projects InteriorFnB & Lifestyle
Approach: Logo Design, Custom Typeface, Brand Identity, POSM, Photography Lifestyle, Product Development, Packaging
Starting with the love of natural/ organic material and teatime habit. Rustea is named for all the dream and passion about the journey to the inner value. Brand Story: Scope of Works
randesign0904@gmail.com Case Study 01
We has consulted and provided innovative services to refresh the logo and image of Interim brand name with the requirement: Your everyday getaway. According to this brief, we took the mainstream image of the linen linen for the logo in minimal style.
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ApproachCase Study 02 Brand Identity, Logo Design, Packaging Design, Product Design Scope of Works
Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com
In this logo concept, we embrace the legacy of Rehab Station on the bear symbol and take it as an important element into the logo. By combining the letter R and bear's head, we can present the overall look of logo can be a part of Rehab's legacy.
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02 About Me 03 Experiences 04 Case Studies Inspired by the elements of natural geography in Dalat such as the hills where the farmers grown their coffee season and the design architecture of contemporary house. Built by nature and handcraf by human. Approach:Case Study 03 Brand identity, Logo Design, Custom Typefaces, POSM, Architecture & Interior Scope of Works
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From
ō the
At
file for both body and
Gymdō aspires
ō, Gym is
Inspired by Japanese culture, to create a spatial fantasy mind. With Gymd not only strength training, but also a new way of life, a modern way of life that can express the aspiration and will of the practitioner. Gymd exercises are designed specifically to not only help to be strong and strong, but also to master a bright, direct, sharp, clear-minded, strong-willed and stable mind. there, can master life with a healthy body and clear
mind. Approach:Case Study 04 Naming, Market Research, Logo Design, Custom Typeface, Brand Identity, POSM, Photography Lifestyle, Product Development Scope of Works Aslan, Hard NaranjaKombucha Ⓥ Romero con Probióticos Naturales Cont. Net 355 mL 6.0% Alc. Vol. Tomar Frío, No Agitar. Hecho № en Qr, MX
Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com
you
you
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Curriculum Vitae | Huy Nguyen 01 Agenda 711 ask us to develop a new identity for the following new store which launching on Q4 of 2022. By using only 3 main color and line art, we created different brand adaptation and variations to provide new look and feel indoor store visual. Approach:Case Study 05 Brand Adaptation, Indoor graphic, Store Design Scope of Works
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Case Study 06
Created new art direction of food styling and photography services. Provided a fresh and clean look of book design for the brand.
02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com
Art Direction, Foot Photography, Layout Design, Editorial Scope of Works
With the desire to bring a healthier life to the community, AIA Vietnam is proud to introduce the bilingual "Natural Natural" cookbook. This is a book by AIA Vietnam in collaboration with Chef Long Chau, providing healthy eating tips and recipes easy to make from natural ingredients. Hopefully, "The Natural Life" will become an indispensable part in many kitchens of Vietnamese families.
Approach:
Brand Story:
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Unique and exclusive in Vietnam - The O.S Yo Living Hub chain of accommodation services is a testament to the forwardthinking mindset of the creators of MDA Holdings, unleashing the potential and looking to the future lifestyle.
Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com
Story:Case Study 07
The logo is inspired by the “destination” element with strokes represented by lines representing the road. Especially in the letter "S", the two circles are reduced to horizontal like two destinations of a journey. This logo represents the O.S Yo Living Hub as a promising destination for the global community of young citizens.
Brand Scope of Works
Approach: Naming, Market Research, Logo Design, Custom Typeface, Brand Identity, POSM, Photography Lifestyle, Product Development, CGI
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Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies Located in the heart of Quy Nhon City; SIMONA HEIGHTS offers unsurpassed privacy, quality and surprise that only the very privileged few are able to cherish. SIMONA HEIGHTS features a new, exciting sensual experience of contemporary premium condominium living. Here at SIMONA HEIGHTS, 45 exclusive sky residences feature one of the most exclusive living experience offered for it’s worthy owner. Brand Story:Case Study 08 Naming, Market Research, Logo Design, Brand Identity, POSM, Printing, Photography Scope of Works
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Brand Story:Case Study 09
HANOI ORCHARD PARK was developed by 36 BQP Corporation to bring customers who are interested in buying a house in the inner city a high-class apartment, fully meeting the needs of living and enjoying life right in the heart of Hanoi. Naming, Market Research, Logo Design, Brand Identity, POSM, Printing, Photography, CGI Scope of Works
The logo is inspired by the location of the intersection between the busy streets of Hanoi. Combined with a modern architectural style that harmoniously blends with the carefully invested interior space from the investor. Brandmark embodies the spirit of an expensive diamond, crystallized from the standards of the elite.
Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies
Approach:
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masterpiece
elite owners,
perfect
"GOLDEN RATIO" IN THE MARINE HERITAGE, the Shantira LegaSea Villas are
art
Worthy of the special name a of touches from the of is also an ideal home for the not only can enjoy a as but also easily
vacation
long paradise life
exploit for rent to make endless profit with tourism potential. Abundant calendar of Hoi An - World's No. 1 Destination. Brand Story:Case Study 10 Naming, Market Research, Logo Design, Brand Identity, POSM, Printing, Photography, UI/UX, User Journey, CGI Scope of Works
Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies
tectonics, cultural-natural harmony, and favorable terrain. rare. This
they like,
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From the meticulous observation of space planning, architectural design, interior decoration to the management and operation of high-end buildings in the world’s most modern cities, Filmore had established its core creative
A living space should embody a strong connection of senses and emotions with those who live in it. A place that residents feel like the world they belong to.
A HIGH-TOUCH REAL ESTATE DEVELOPMENT CORPORATION
Brand Story:Case Study 11 UI/UX, User Journey, CGI Scope of Works
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Symbols are as old as humans. They’re even older than the written word.hey help people demonstrate their beliefs, find like-minded people, and identify specific people and things. With the rise of the industrial era companies gravitated towards using logos, mascots, and symbols to differentiate their brands. The logos were designed to evoke familiarity and connection, and to replace shopkeepers and grocers from being the primary interface between products and consumers. The logo was a symbol to signal to consumers a certain level of quality, experience, and trust.
Brand Story:Case Study 12
Naming, Market Research, Logo Design, Brand Identity, POSM, Printing, Photography Scope of Works
Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 03 Experiences 04 Case Studies E: randesign0904@gmail.com
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Curriculum Vitae | Huy Nguyen 01 Agenda 02 About Me 04 Case Studies E: randesign0904@gmail.com
I was introduced as a Freelance Sourcing for this project to outsource and connect to vendors in the packaging production field that fall within the budget and requirement. I assisted in every project aspect to ensure the communication effectively between the team and the vendor. We only had 3 weeks to prepare everything from vendor sourcing, contacting, filtering, sampling, finalizing the 3D printing, producing, painting and delivery. As the priority is to make sure the project is delivered on-time before Tet.
flows
Project Background:Case Study 13 Sourcing, Supplier Negotiation, Quality Control Scope of Works
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E S T 2 0 2 2 created by Huy Nguyen This transmission is intended solely for the person or organisation to whom it is addressed, and it may contain privileged and confidential information. If you are not the intended recipient you should not copy, distribute or take any action in reliance on it. If you believe you received this transmission in error please notify the sender. (+84) 945 30 7475 Huy Nguyen Senior randesign0904@gmail.comDesigner Thank You.
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