ENAMOURED Avant Garde
Arms folded under his head. He can’t sleep. He can’t help thinking of her. Avant Garde Book 21/24
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At first glance, he was bewitched, through the window of the train.
a aa Avant Garde Book 21/24
Avant Garde is classified as a geometric sans serif
Avant Garde Medium
design, meaning that its basic shapes appear
to be constructed from circles and straight lines. The design’s heritage has sometimes been
traced to the geometric sans serifs produced by Bauhaus designers in the mid-1920s. However,
the design has its foundation in the first sans serif ever produced - a cap only face issued by the Caslon Type Foundry in 1816.
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“Man, all the lust in the world resides in her eyes.” Avant Garde Book 21/24
ôð Avant Garde Extra Light ligature
Lubalin’s logo for Avant Garde was an exciting construction of overlapping and tightly set geometric capitals. After developing the advanced logo, Lubalin turned his rough sketch over to lettering artist and type designer Tom Carnase, his partner at Lubalin Smith Carnase. Lubalin rendered the final art and designed additional characters & ligatures to set the headline for each department of the magazine. Soon there were nearly enough characters to complete an entire alphabet, and the Avant Garde design was born.
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Mmm, her soft lips when she speaks; he wanted to bite them... Avant Garde Book 21/24
o
o
Extra Light Condensed
Book Condensed
o o o o The weights of Avant Garde
o o o o
Medium
Demi
Book
Bold
Extra Light
Medium Condensed
Demi Condensed
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Bold Condensed
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Ahh, her heaving breasts behind those unpleasant buttons... Avant Garde Book 21/24
The basic shapes are constructed from circles and straight lines
QQ Tail reaches back to other size
The Avant Garde family is made up of five weights and four condensed designs, all weights with corresponding italics (obliques). The ondensed designs were drawn by Ed Benguiat in 1974, and obliques were designed by AndrĂŠ GĂźrtler, Erich Gschwind and Christian Mengelt in 1977.
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That stunning permed hair makes her sexiness so superb. Avant Garde Book 21/24
Avant Garde design has become a solid staple in the repertoire of today’s graphic designer. The lowercase x-height and open counters help to make this family ideal for display copy and short blocks of text content. Avant Garde design is used in the corporate logo of Adidas and is one of the main typefaces in Sony’s corporate marketing programs.
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Fonts.com Avant Garde Demi 60
Avant Garde Book 60
“Wait up! I know where I can find her,” he utters. Avant Garde Book 21/24
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Monotype Imaging is a multifaceted enterprise that combines technology with design to help the world communicate. The company has more than 150 years of experience serving the typographic needs of the design industry. As one of the most established type foundries in the world, Monotype offers a myriad of typefaces through its designer-focused portal, www. fonts.com.
Established in 1929, the Academy of Art University is the largest private school of art and design in the country. Located in downtown San Francisco, the university believes that established artists and designers are the best at training the next generation of professionals. The school’s highly regarded Graphic Design program maintains an international student body that has won numerous student design awards. The program enjoys a strategic partnership with Monotype Imaging, which provides students with scholarship funds as well as numerous other opportunities.
Degree: MFA / Class: Type Composition / Designer: Minh Do / Instructor: Andrew Loesel