form/ PORTFOLIO OF MINH PHAM
work/
01/
02/
03/
project
002–015
016–033
034–045
project
sweet treats
project
Saucony
class Packaging 2
class
Packaging 4
class
Packaging 3
04/
05/
06/
project
project
STEP UP
project
the paper
class
graphic design 2
class
print 3
FOSSIL
046–063
EXCESS
class Typography 4
064–081
082–097
07/
08/
09/
project
insight
project
project
class
print 1
class Packaging 2
098–117
118–129
OFENA
130–147
BRANDING
class SELECTED
concept
Anything can be beautiful if you love them. Nature is an endless discovery. I believe that beauty exists in how each of us defines it. I am constantly fascinated by the things which are natural in their raw forms. I create things because I enjoy bridging a part of myself with the unknown. This brings out the part of me that I do not know exist, and it is satisfying. As I see more things in nature that fascinate me, I want to know more about them, and these experiences have helped me with solving problems inside and outside of the creative field. I think seeing is like a journey that is in progress, and it never ends. You don’t know what you will see next, but you will always learn something from your experience. It is one of my passions to be able to create something with my visual memory.
visual form
page 002
minh pham
01 02 03 04 05 06 07 08 09
project fossil
01
Most of us walk through our days not even paying attention to our surroundings. We can make our own decisions to see the beauty we miss around us.
section PACKAGING
page 003
visual form
minh pham
01/ Men spend less time caring for their skin. They are spending most of their time in outdoor activities and hazardous work conditions that damage their skin.
stern/
page 004
01 02 03 04 05 06 07 08 09
project fossil
objective
The goal was to choose an existing brand and create a new line of products while keeping its logo original. Fossil is a very wellknown brand for its vintage-inspired designs. It is very popular among women for accesory items that include watches, jewelry and handbags. I wanted to introduce a new line of products that would attract a new group of people, Fossil skincare for men.
solution
Fossil’s vintage styles have inspired me to use colors and variety of textures in my design to communicate antiquity that relates to time. The design would also have to emphasize masculinity. I chose dark and rustic colors to create a sense of antiquity and these colors also bring strength and sturdiness to the design that evoke masculinity. I decided to include variety of weathered wood textures in this design because they remind me of things that has aged over time. Wood gives us a sense of solidity and masculinity. My vision was to help men stay in-touch with their masculinitiy when using Fossil products.
project
FOSSIL
class
Pack aging 2
instructor
CHRISTINE GEORGE
audience
URBAN MEN
typeface
ROCKWELL
adjectives
CLASSY, GROUNDED
section PACKAGING
page 005
visual form
page 006
minh pham
project fossil
section PACKAGING
01 02 03 04 05 06 07 08 09
page 007
visual form
page 008
minh pham
project fossil
section PACKAGING
01 02 03 04 05 06 07 08 09
page 009
visual form
page 010
minh pham
project fossil
section PACKAGING
01 02 03 04 05 06 07 08 09
page 011
visual form
page 012
minh pham
project fossil
section PACKAGING
01 02 03 04 05 06 07 08 09
page 013
visual form
page 014
minh pham
project fossil
section PACKAGING
01 02 03 04 05 06 07 08 09
page 015
visual form
page 016
minh pham
01 02 03 04 05 06 07 08 09
project sweet treats
02
We cannot observe everything closely, therefore we must discriminate and try to select the significant. The power of observing can be developed by training the habit of watching things with an active mind.
section PACKAGING
page 017
visual form
minh pham
02/
Studies show that cocoa is actually good for us. It is rich in antioxidants, vitamins, minerals, and a lot of nutrients. This is a great reason to love candy.
tooth/
page 018
01 02 03 04 05 06 07 08 09
project SWEET TREATS
objective
To create a new brand along with vareity of products to expand its marketplace at affordable price in many locations. The goal was to see how a brand would succeed in sales among its other competitors. I wanted to focus on a candy brand for kids.
solution
My vision behind creating Sweet Treats brand was to focus on kids loving to eat candies, and each character from the brand represents a kid of different personality. I wanted this brand to be high quality, whimsical, fun, memorable and orginal that appeal to kids who are curious to try something new and keep coming back for more.
project
SWEET TREATS
class
Pack aging 4
instructor
thomas mcnulty
audience
kids
typeface
mr moustache
adjectives
WHIMSICAL, HAPPY
section PACKAGING
page 019
visual form
page 020
minh pham
project SWEET TREATS
section PACKAGING
01 02 03 04 05 06 07 08 09
page 021
visual form
page 022
minh pham
project SWEET TREATS
section PACKAGING
01 02 03 04 05 06 07 08 09
page 023
visual form
minh pham
Sweet Treats
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page 024
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project SWEET TREATS
section PACKAGING
01 02 03 04 05 06 07 08 09
page 025
visual form
page 026
minh pham
project SWEET TREATS
section PACKAGING
01 02 03 04 05 06 07 08 09
page 027
visual form
page 028
minh pham
project SWEET TREATS
section PACKAGING
01 02 03 04 05 06 07 08 09
page 029
visual form
page 031
minh pham
project SWEET TREATS
section PACKAGING
01 02 03 04 05 06 07 08 09
page 031
visual form
page 032
minh pham
project SWEET TREATS
section PACKAGING
01 02 03 04 05 06 07 08 09
page 033
visual form
page 034
minh pham
01 02 03 04 05 06 07 08 09
project Saucony
03
The things noticed will only become significant if the minds of the observers consciously or unconsciously relate them to either some relevant knowledge or past experience. Our minds is sensitive to changes.
section PACKAGING
page 035
visual form
minh pham
03/
Everyone is looking for the right skincare products that are most suitable for them. Since kids’ skins are more sensitive, it is important to use good products that don’t harm their skin type.
kids/
page 036
01 02 03 04 05 06 07 08 09
project Saucony
objective
To introduce a skincare line that benefits consumers. The main goal was to enhance a brand’s image and increase its sales in the market place by giving it a new direction. Saucony brand is dynamic, colorful, and full of life; therefore, I chose to create a line of fun and memorable Saucony products that would appeal to kids because kids are full of life, especially when they are outside playing under the sun.
solution
My concept behind creating Saucony skincare line emphasizes on two parts, function and attractiveness. Parents are always searching for the right skincare products that are most suitable for their kids; therefore, I wanted to create a Saucony skincare line that would target different skin types for kids. I envision this line of products will become useful items in kids’ daily lives that benefits their skins, and they will also attract kids as a toy. The design would attract many kids by using bold colors and giving each product of this skincare line a different character so that kids would want to use it again and again. Saucony would become their favorite skincare products as they know they can depend on these characters when they need protection from the changing weather .
project
SAUCONY
class
Pack aging 3
instructor
THOMAS MCNULTY
audience
KIDS, AGE 7 – 16
typeface
CHINO DISPLAY PRO,
HELVETICA
adjectives
LIVELY, FUN
section PACKAGING
page 037
visual form
page 038
minh pham
project Saucony
section PACKAGING
01 02 03 04 05 06 07 08 09
page 039
visual form
page 040
minh pham
project Saucony
section PACKAGING
01 02 03 04 05 06 07 08 09
page 041
visual form
page 044
minh pham
project Saucony
section PACKAGING
01 02 03 04 05 06 07 08 09
page 045
visual form
page 046
minh pham
01 02 03 04 05 06 07 08 09
project EXCESS
04
It is important to observe the things around us. Sometimes you can find beauty in the imperfection. Keen observation is what transmutes information into knowledge and it broadens our imagination.
section typography
page 047
visual form
minh pham
04/
We see everything fragmentarily. We are trained from childhood to look, to observe, to learn, to live in a fragment. We can never look at anything completely because our eyes can only view few things at once.
data/
page 048
01 02 03 04 05 06 07 08 09
project EXCESS
objective
To introduce a special conference for a certain group of people. The project was to create a book and applications for a specific conference that introduces specific people to new informative topics. We are living in a world of complexity that is constantly evolving, by teaching people about topics that they can learn from or things that they have never heard of, they would have a better knowledge of their surroundings and apply them to their daily life and for their future.
solution
My vision for the conference was to research on how people live everyday and identify one of the components of our daily lives that causes stress. In the modern society where our minds get bombarded with new information every seconds, and this could cause our stress level to increase. When we open our email, the characters we see become words, words become paragraphs running across our computer screens bombarding our eyes. In applying this concept, my idea emphasized on breaking shapes apart to create a sense of chaos of information overload. In my other book, I created unity and harmony to simplify everything. My main goal was to create complex simplicity.
project
EXCESS
class
TYPOGRAPHY 3
instructor
ARIEL GREY
audience
PUBLIC
typeface
BLENDER PRO,
LUGGAGE
adjectives
MODERN, ADVANCED
section typography
page 049
visual form
page 050
minh pham
project EXCESS
section typography
01 02 03 04 05 06 07 08 09
page 051
visual form
page 052
minh pham
project EXCESS
section typography
01 02 03 04 05 06 07 08 09
page 053
visual form
minh pham
ou’ve Y g
...... .. .. .. .. .. .. ...... ...... .. .. .. .. .. .. .. .. .. .. .. .. ...... ...... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................ ............................................ .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................ ............................................ .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................
page 054
project EXCESS
01 02 03 04 05 06 07 08 09
As well as filtering out unsolicited commercial messages (spam), users also have to contend with the growing use of e-mail attachments in the form of lengthy reports and media files.
http://www.google.com Our environment molds the shape and function of our brains as well, and it can do so to the. .point ... of no return. .....
http://www.v.youku.com/v_show/id_XMTQ1ODMwODU2.html
e got You’ve got
Internet is altering people’s habits, losing the ability to read and absorb a longish article on the web or in print. Even the blog post of more than three paragraphs is too much to ABSORB.
http://www.gmail.com
........... . . . . . . .When . . we. .go online, we enter an .. .. .. .. .. .. .. .. .. .. .. . .. .. .. .. .. ..environment .. .. .. .. that promotes cusory . . . . . . ........... . . . . . . . . . . . .reading, . . . hurried . and distracted ........... . . . . . . . . . . . .thinking, . . . . superficial learning. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. and .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . . . . . (. Growing ......... ........... ........... . . . . . . . . . . . . . . . . use of e-mail) ............................. .. . . . . . .. .. .. .. .. .. The .. .. internet .. .. .. .. .. delivers .. .. .. precisely the kind of sensory and cognitive stimuli that is .. .. .. .. .. .. .. .. .. .. .. .. .. .. . repetitive, intensive, interactive, addictive, that have been shown to result in ............... strong and rapid alaterations in brain circuits and functions. It may well be the .............. single most powerful mind-altering technology that has ever come into general .. .. .. .. .. .. .. .. .. .. .. ........ . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. use. .................. ................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . . . ...................... During the course of the day, most of us with access to the Web spend at least a couple of hours online, sometimes much more, and during that time, we tend to repeat the same or similar actions over and over again, usually at a high rate of speed and often in response to cues delivered
L
through a screen or a speaker.
The Internet holds a wealth of information on virtually any topic one could think of. With a simple search, you can gain access to knowledge about almost any subject out there. In fact, you can often get so much information returned that it’s a little intimidating even knowing where to start. common as ever-growing amounts of informatio go online. At its worst, information overload can be paralyzing. Too much information can leave us feeling overwhelmed and unable to make decisions. It can leave us more confused.
section typography
page 055
page 056
.................................................... ...... .......................................................... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . ......................................................... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ........ . ............................................................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................................ .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .
visual form
minh pham
project EXCESS
01 02 03 04 05 06 07 08 09
..................................................... ...... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . ........................................................... .......................................................... .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ........ . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ............................................................. ............................................................. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
section typography
page 057
visual form
page 058
minh pham
project EXCESS
section typography
01 02 03 04 05 06 07 08 09
page 059
visual form
page 060
minh pham
project EXCESS
section typography
01 02 03 04 05 06 07 08 09
page 061
visual form is Growing Learning
004 page 062
minh pham
minh pham
project EXCESS fossil
01 02 03 04 05 06 07 08 09
part 1.2 section typography
005
01 02 03 04 05 06 07 08 09
page 063
visual form
page 064
minh pham
01 02 03 04 05 06 07 08 09
project STEP UP
05
Observation begins with immersing ourselves in the textures and tones of life. It suggests action in that it promotes feeling, thinking and responding toward something that has deep meaning.
section GRAPHIC DESIGN
page 065
visual form
minh pham
05/
It is important to have programs that give kids from low-income areas a chance to experience the fun at a museum and cultural events. This would help build their confidence and motivate them to learn.
trip/
page 066
01 02 03 04 05 06 07 08 09
project STEP UP
objective
To create an event that helps low-income families. I wanted to focus on helping kids get a better education. A healthy society is one in which all kids have the ability to achieve their intellectual and economic potential. It is important for kids to get a proper education so that they can grow to become good people and able to become financially stable to live a happy and healhty lifestyle.
solution
My event is based on the idea of giving kids a chance to visit the arts, music, and culture. I thought about a ticket as a pass to let them go on field trips and have fun. It’s a good opportunity for them to learn and explore something new. When they get to see and learn new things, they are likely to know what they like and want out of life. It is a ticket of opportunity to step up in life and experience better.
project
STEP UP
class
GRAPHIC DESIGN 2
instructor
LAURA MILTON
audience
LOW-INCOME KIDS
typeface
BEMBO
adjectives
EDUCATIONAL, JOLLY
section GRAPHIC DESIGN
page 067
visual form
page 068
minh pham
project STEP UP
section GRAPHIC DESIGN
01 02 03 04 05 06 07 08 09
page 069
visual form
page 070
minh pham
project STEP UP
section GRAPHIC DESIGN
01 02 03 04 05 06 07 08 09
page 071
visual form
page 072
minh pham
project STEP UP
section GRAPHIC DESIGN
01 02 03 04 05 06 07 08 09
page 073
visual form
page 074
minh pham
project STEP UP
section GRAPHIC DESIGN
01 02 03 04 05 06 07 08 09
page 075
visual form
page 076
minh pham
project STEP UP
section GRAPHIC DESIGN
01 02 03 04 05 06 07 08 09
page 077
visual form
page 078
minh pham
project STEP UP
section GRAPHIC DESIGN
01 02 03 04 05 06 07 08 09
page 079
visual form
page 080
minh pham
project STEP UP
section GRAPHIC DESIGN
01 02 03 04 05 06 07 08 09
page 081
visual form
page 082
minh pham
01 02 03 04 05 06 07 08 09
project THE PAPER
06
The world offers endless possibilities for noticing and the more we notice, the more we will find to notice and learn from.
section print
page 083
visual form
minh pham
06/
Greeting cards are a way of treasuring precious memories and are sentimental. They are for the ones who have hard time expressing themselves in person.
craft/
page 084
01 02 03 04 05 06 07 08 09
project THE PAPER
objective
To create a brochure with one set of three posters that introduce and promote a company’s products. My goal was to focus on one company that make cards since it has a lot of beautiful cards that not a lot of people know about.
solution
My vision behind the design of this brochure was to look at the process of how to make a card. The process of cutting the paper, finding the right color, and searching for the necessary tools is important when creating a greeting card. I believe that when we share unspoken words in writing with the people we love or a stranger, we share the closeness with that specific person, and it is very memorable and have either small or big impact in their daily lives. I chose to use variety of paper, tools and dots of many colors to define the process of making hand-made cards.
project
CUT THE PAPER
class
PRINT 3
instructor
ESZTER CLARK
audience
female, age 25–35
typeface
Kazooti, serifa
adjectives
creative, lively
section print
page 085
visual form
page 086
minh pham
project THE PAPER
section print
01 02 03 04 05 06 07 08 09
page 087
visual form
page 088
minh pham
project THE PAPER
section print
01 02 03 04 05 06 07 08 09
page 089
a b a
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f
visual form
c
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l O
p O
page 090
p e
minh pham
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section print
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01 02 03 04 05 06 07 08 09
project THE PAPER
w
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v
f
z
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page 091
r
visual form
page 092
minh pham
project THE PAPER
section print
01 02 03 04 05 06 07 08 09
page 093
visual form
page 094
minh pham
01 02 03 04 05 06 07 08 09
project THE PAPER
t helps you
PAPER SEARCH gen
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Finding paper is fun to experiment because there are so many different types of paper out there. They can be from paper that comes in variety of texture, designs, colors, and weight. We have a place where we keep all of our paper. The ones that we like to use are both vibrant with colors and have some kind of texture to them.
section print
page 095
cut
THE PAPER visual form
The Old Wesleyan Chapel
47a High Street Sutton on Trent Nottinghamshire NG23 6QA UK
page 096
www.Rafale.com
minh pham
01 02 03 04 05 06 07 08 09
project THE PAPER
select
decide
THE T LS
THE C L R
The Old Wesleyan Chapel2
The Old Wesleyan Chapel
47a High Street Sutton on Trent Nottinghamshire NG23 6QA UK
47a High Street Sutton on Trent Nottinghamshire NG23 6QA UK
b
www.Rafale.com
section print
c
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p
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I
www.Rafale.com
page 097
visual form
page 098
minh pham
01 02 03 04 05 06 07 08 09
project INSIGHT
07
We can make a conscious decision to see the beauty we miss daily, such as geometry, architecture, colors, or nature. This experience can help us become better storytellers, communicators, writers and designers.
section print
page 099
visual form
minh pham
07/
What if you could compare the prices of goods across the world and then buy the products where they are the cheapest? The more searches you do, the better prices you will find on electronic products.
it/
page 100
01 02 03 04 05 06 07 08 09
project INSIGHT
objective
To create a magazine that promote a line of products that exist in the market. I decided to work with electronics since there are a lot of consumers purchase these items often. New technologies are in high demands, so it is important to help people choose the right products with the best prices in the market.
solution
My idea behind Insight magazine was to look at how lines join together to create a network of data. I thought about the idea of lines which can be compared to a network of people. I used the lines to represent a chip that we see inside a computer. In our environment, people can be connected through communication, and this helps us becoming more aware of what is going on in our fast-moving environment.
project
INSIGHT
class
PRINT 1
instructor
LIAN NG
audience
PUBLIC, AGE 25–35
typeface
HELVETICA
adjectives
FUTURISTIC, SLEEK
section print
page 101
visual form
page 102
minh pham
project INSIGHT
section print
01 02 03 04 05 06 07 08 09
page 103
visual form
page 104
minh pham
project THE PAPER
section print
01 02 03 04 05 06 07 08 09
page 105
visual form
minh pham
INSIDE ELECTRONIC
DENON Building a superb-sounding sealed can is no easy feat but DENON has managed to devise an entire closed headphone model series that are very wellengineered at every step of the way. The AH-D1001K model offers truly excellent musical detail resolution along with an impressive timbral accuracy that compares very favorably side-by-side with much pricier headphones.
16
page 106
SENNHEISER
AKG
How would you describe perfection? Wrap your head
AKG Acoustics in Austria has brought their consiable audio engineering skills into sharp focus on their high-end dynamic headphone designs and produced
in a pair of Sennheiser HD800s and the first thing you will notice is the extraordinary transient response. The natural snap of the leading edge of pianos and drums is beautifully coherent without being overly sharp; within each xylophone strike one hears both the instantaneously loud bell-like tone and the metallic ‘ting’ as the mallet strikes the bar.
an astonishingly superb-sounding pair of cans in their flagship K701 and K702 models. Getting it absolutely right at this demanding level of reference-grade audio performance is tough and the K701/K702 get pretty darn near perfection.
01 02 03 04 05 06 07 08 09
project THE PAPER
SENNHEISER HD 800
AKG K 702 BLACK
DENON AH-D1001K HEADPHONE TYPE:
Head Set
HEADPHONE TYPE:
Head Set
HEADPHONE TYPE:
Head Set
ACOUSTIC SEAL:
Semi-Sealed
CONNECTOR TYPE:
1/4
ACOUSTIC SEAL:
Semi-Sealed
DRIVER TYPE:
Dynamic
WEIGHT:
330g. w/o cable
DRIVER TYPE:
Dynamic
EAR COUPLER TYPE:
Full-Size
IMPEDANCE
1kHz: 300
EAR COUPLER TYPE:
Full-Size
COUPLER SIZE:
Large
THD+N:
0.02 %
COUPLER SIZE:
Large
CORD TYPE:
Straight Left-Side
DETACHABLE CABLE:
Yes
CORD TYPE: STRAIGHT
Left-Side
CORD LENGTH:
9.5ft
CORD LENGTH:
3 Meters
CORD LENGTH:
9.5ft
DETACHABLE CABLE:
Yes
CORD TYPE:
Straight Y
DETACHABLE CABLE:
Yes
IMPEDANCE @ 1KHZ:
62
COUPLER SIZE:
Large
IMPEDANCE:
62
CONNECTOR TYPE:
1/4
EAR COUPLER TYPE:
Full-Size
CONNECTOR TYPE:
1/4
WARRANTY:
2 years
DRIVER TYPE:
Dynamic
WARRANTY:
2 years
ACOUSTIC SEAL:
Open
WARRANTY:
2 years
1
2
3
4
5
COMPARE YOUR CHOICES
DENON AH-C751K $105
GRADO SR 60I
BEYERDYNAMIC DT
KOSS PORTA PRO
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$79.00
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section print
page 107
visual form
page 108
minh pham
project INSIGHT
section print
01 02 03 04 05 06 07 08 09
page 109
YOU MAY HAVE HEARD OF DUST MITES, BUT HAVE YOU EVER SE visual form
minh pham
WHAT THEY LOOK LIKE? THESE NASTY LITTLE BUGS ONLY MEAS
ABOUT 1/100TH OF AN INCH IN LENGTH, BUT THEY FEED OFF OF HUMAN DANDER. THEIR WASTE IS A LARGE CAUSE OF ALLERGY
ASTHMA, ESPECIALLY IN CHILDREN. WE DON’T KNOW ANY PAREN
WHO WOULD WANT THEIR KIDS EXPOSED TO THESE CREATURES
OTHER SMALL BUGS THAT CAN HIDE IN THE FIBERS OF CARPETS
MAKE NO MISTAKE THAT IF YOU ARE NOT VACUUMING YOUR HOM
LEAST ONCE PER WEEK, YOUR CARPETS ARE LIKELY INHABITED
THE UGLY BUG IN THIS PICTURE. ALL IS NOT LOST THOUGH. AS L AS YOU HAVE A FUNCTIONING UPRIGHT OR CANISTER VACUUM,
PREFERABLY ONE WITH A HIGH EFFICIENCY OR HEPA FILTER, YO HAVE WHAT YOU NEED TO COMBAT THIS UGLY ALLERGEN.
THRIVE IN YOUR HOME
page 110
EEN
SURE
project INSIGHT
01 02 03 04 05 06 07 08 09
F AND
NT
S OR
S.
ME AT
D BY
LONG
OU
section print
page 111
visual form
page 112
minh pham
project INSIGHT
section print
01 02 03 04 05 06 07 08 09
page 113
visual form
page 114
minh pham
project INSIGHT
section print
01 02 03 04 05 06 07 08 09
page 115
visual form
page 116
minh pham
project INSIGHT
section print
01 02 03 04 05 06 07 08 09
page 117
visual form
page 118
minh pham
01 02 03 04 05 06 07 08 09
project OFENA
08
The experiences we choose to focus on are a way of rationalizing, understanding and illustrating the difference between seeing, knowing and telling. This can be one approach to visual problem-solving.
section PACKAGING
page 119
visual form
minh pham
08/
Olive oil is rich in antioxidants, especially vitamin E, and minimize cancer risk. Among plant oils, olive oil is the highest in monounsaturated fat, and it doesn’t oxidize in our bodies.
oil/
page 120
01 02 03 04 05 06 07 08 09
project OFENA
objective
To create a line of olive oil products that are not well known to people or outdated. The project includes 7 products from this brand. The goal was to enhance its image and to look at how the brand represents itself among other olive oil brands. I chose Ofena because it has a lot of potential to be the brand of quality that would attract consumers from around the world.
solution
My inspiration behind the making of Ofena brand is from the unique temperature of the natural vineyards of L’Aquila, Abruzzo, Italy. Since this area has a micro-climate and is known for as the “Abruzzo oven,” I decided to focus on its warm temperature and the earthiness of the vineyards. The colors I that chose evoke the warthm and rustic charms of the region.
project
OFENA
class
PACKAGING 2
instructor
CHRISTINE GEORGE
audience
Women, AGE 25–35
typeface
CENTURY GOTHIc,
Trajan PRO
adjectives
HEALTHY, VIBRANT
section PACKAGING
page 121
visual form
page 122
minh pham
project OFENA
section PACKAGING
01 02 03 04 05 06 07 08 09
page 123
visual form
minh pham
Ofena
Ofena
page 124
project OFENA
section PACKAGING
01 02 03 04 05 06 07 08 09
page 125
662310554 6623105540043567 0043567 visual form
minh pham
NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena Serv.Serv. size size 1 tbsp (15mL) 1 tbsp (15mL) Servings per container about 33 33 Servings per container about Amount per Serving Amount per Serving Calories 120 120 Calories
Fat Cal. Fat120 Cal. 120 % Daily % Value Daily Value
Total Total Fat 14g Fat 14g
Ofena Ofena Extra Virgin Extra Virgin Olive Oil Oil With Herbs Olive With Herbs Product of Italy Product of Italy
Saturated Fat 2gFat 2g Saturated Trans Trans Fat 0gFat 0g Polyunsaturated Fat 1.5g Polyunsaturated Fat 1.5g Monunsaturated Fat 10g Monunsaturated Fat 10g Cholesterol 0mg 0mg Cholesterol Sodium 0mg 0mg Sodium Total Total Carbohydrate 0g 0g Carbohydrate Protein 0g 0g Protein Not a significant source source of dietary fiber, sugars, vitaminvitamin A, Not a significant of dietary fiber, sugars, A, vitaminvitamin C, calcium and iron. C, calcium and iron. Distributed by: Tone San Francisco, CA 94111 USA USA Distributed by:Brothers, Tone Brothers, San Francisco, CA 94111 www.o ew n a. ooflei vneaooi ll i.vceoomi l . c o m wfw INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.
Please store store awayaway from from heat heat and light. Please and light.
16.916.9 FL OZ FL(500mL) OZ (500mL) 662310554 6623105540043569 0043569
page 126
Extra Virgin Olive Oil Cold Press Product of Italy
Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.
Extra Virgin
Olive Oil With Tomato Product of Italy
Distributed by: Tone Brothers, San Francisco, CA 94111 USA www.ofenaoliveoil.com
project OFENA
INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.
01 02 03 04 05 06 07 08 09
Please store away from heat and light.
16.9 FL OZ (500mL) 662310554
NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena Serv. sizesize 1 tbsp (15mL) Serv. tbsp (15mL) Serv. size 1 1tbsp (15mL) Servings perper container about 33 33 Servings container about Servings per container about 33 Amount per Serving Amount per Serving Amount per Serving Calories 120 Calories 120 Calories 120 Total Fat 14g Total Fat 14g Total Fat 14g
Ofena Ofena Ofena Extra ExtraVirgin Virgin Extra Virgin Olive Oil Cold Press Olive Oil Cold Press Olive Oil Cold Press Product of Italy Product Italy Product ofofItaly
Fat Cal. 120 Cal. 120 FatFat Cal. 120
Olive Oil With Herbs Olive Oil With Herbs Olive Oil With Herbs Product of Italy Product Italy Product ofofItaly
Amount per Serving
Amount per Serving Fat Cal. 120
Calories 120
Fat Cal. 120
Calories 120
% Daily Value
% Daily Value
Total Fat 14g
Cholesterol 0mg
Cholesterol 0mg
Sodium 0mg
Sodium 0mg
Total Carbohydrate 0g
Total Carbohydrate 0g
Protein 0g
Protein 0g
Not a significant source of dietary fiber, sugars, vitamin A, Not a significant source of dietary fiber, sugars, vitamin A, Not a source vitamin C,significant calcium and iron.of dietary fiber, sugars, vitamin A, vitamin calcium and iron. vitamin C, C, calcium and iron.
Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.
Olive Oil With Tomato Olive Oil With Tomato Olive Oil With Tomato
Not a significant source of dietary fiber, sugars, vitamin A, vitamin C, calcium and iron.
ofFrancisco, Italy Distributed by: ToneProduct Brothers, San CA 94111 USA Product of Italy Product of Italy
Distributed by: Tone Brothers, San Francisco, CA 94111 USA
www.ofenaoliveoil.com
www.ofenaoliveoil.com
INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.
INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.
Please store away from heat and light.
Please store away from heat and light.
Ofena
Extra Virgin Olive Oil With Herbs
Product of ItalyCA 94111 USA Distributed by: Tone Brothers, San Francisco, Distributed by: Tone Brothers, San Francisco, 94111 USA Distributed by: Brothers, CACA 94111 USA w wTone w.ofe n a o l i v eSan o i l . Francisco, com ww w.w i voei lo. icl .ocm om ww o .f o e fneanoal iovl e
16.9 FL OZ (500mL)
662310554 662310554 0043567 0043567 662310554 0043567
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1.5g Monunsaturated Fat 10g
Ofena Ofena Ofena
Extra ExtraVirgin Virgin Extra Virgin
16.9 FL OZ (500mL)
16.9FLFLOZ OZ(500mL) (500mL) 16.9 662310554 0043569
NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena
NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena NUTRITIONAL FACTS Ofena
Serv. sizesize 1 tbsp (15mL) Serv. tbsp (15mL) Serv. size 1 1tbsp (15mL) Servings perper container about 33 33 Servings container about Servings per container about 33
Serv. sizesize 1 tbsp (15mL) Serv. tbsp (15mL) Serv. size 1 1tbsp (15mL) Servings perper container about 33 33 Servings container about Servings per container about 33
Amount per Serving Amount per Serving Amount per Serving Calories 120 Calories 120 Calories 120
Amount per Serving Amount per Serving Amount per Serving Calories 120 Calories 120 Calories 120
Fat Cal. 120 Cal. 120 FatFat Cal. 120 % Daily Value Daily Value %% Daily Value
Saturated Fat 2g Saturated Fat 2g Saturated Trans Fat 0g Fat 2g Trans Fat Trans Fat 0g0g Fat 1.5g Polyunsaturated Polyunsaturated Fat 1.5g Polyunsaturated 1.5g Monunsaturated FatFat 10g Monunsaturated Fat 10g Monunsaturated Fat 10g Cholesterol 0mg Cholesterol 0mg Cholesterol 0mg Sodium 0mg Sodium 0mg Sodium 0mg Total Carbohydrate 0g Total Carbohydrate Total Carbohydrate 0g0g Protein 0g Protein Protein 0g0g
Total Fat 14g Total Fat 14g Total Fat 14g
662310554
0043568
Fat Cal. 120 Cal. 120 FatFat Cal. 120
Saturated Fat 2g Saturated Fat 2g Saturated Trans Fat 0g Fat 2g Trans Fat Trans Fat 0g0g Fat 1.5g Polyunsaturated Polyunsaturated Fat 1.5g Polyunsaturated 1.5g Monunsaturated FatFat 10g Monunsaturated Fat 10g Monunsaturated Fat 10g Cholesterol 0mg Cholesterol 0mg Cholesterol 0mg Sodium 0mg Sodium 0mg Sodium 0mg Total Carbohydrate 0g Total Carbohydrate Total Carbohydrate 0g0g Protein 0g Protein Protein 0g0g
Not a significant source of dietary fiber, sugars, vitamin A, Not a significant source of dietary fiber, sugars, vitamin A, Not a source vitamin C,significant calcium and iron.of dietary fiber, sugars, vitamin A, vitamin calcium and iron. vitamin C, C, calcium and iron.
Not a significant source of dietary fiber, sugars, vitamin A, Not a significant source of dietary fiber, sugars, vitamin A, Not a source vitamin C,significant calcium and iron.of dietary fiber, sugars, vitamin A, vitamin calcium and iron. vitamin C, C, calcium and iron. Distributed by: Tone Brothers, San Francisco, CA 94111 USA Distributed by: Tone Brothers, San Francisco, 94111 USA Distributed by: San CACA 94111 USA w wTone w . o fBrothers, enaolive o i l .Francisco, com ww w.w i voei lo. icl .ocm om ww o .f o e fneanoal iovl e INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.
Please store away from heat and light. Please store away from heat and light. Please store away from heat and light.
Please store away from heat and light. Please store away from heat and light. Please store away from heat and light.
662310554 662310554 0043569 0043569 662310554 0043569
662310554 662310554 0043568 0043568 662310554 0043568
section PACKAGING
Saturated Fat 2g Trans Fat 0g Polyunsaturated Fat 1.5g Monunsaturated Fat 10g
% Daily Value Daily Value %% Daily Value
Distributed by: Tone Brothers, San Francisco, CA 94111 USA Distributed by: Tone Brothers, San Francisco, 94111 USA Distributed by: San CACA 94111 USA w wTone w . o fBrothers, enaolive o i l .Francisco, com ww w.w i voei lo. icl .ocm om ww o .f o e fneanoal iovl e INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.
16.916.9 FL OZ OZ (500mL) (500mL) 16.9 FLFLOZ (500mL)
NUTRITIONAL FACTS
Saturated Fat 2g Saturated Fat 2g Saturated Trans Fat 0g Fat 2g Trans Fat Trans Fat 0g0g Fat 1.5g Polyunsaturated Polyunsaturated Fat 1.5g Polyunsaturated 1.5g Monunsaturated FatFat 10g Monunsaturated Fat 10g Monunsaturated Fat 10g Cholesterol 0mg Cholesterol 0mg Cholesterol 0mg Sodium 0mg Sodium 0mg Sodium 0mg Total Carbohydrate 0g Total Carbohydrate Total Carbohydrate 0g0g Protein 0g Protein Protein 0g0g
Total Fat 14g Total Fat 14g Total Fat 14g
Extra ExtraVirgin Virgin Extra Virgin
Ofena
Serv. size 1 tbsp (15mL) Servings per container about 33
Total Fat 14g
INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL. INGREDIENTS: ORGANIC EXTRA VIRGIN OLIVE OIL.
Ofena Ofena Ofena
NUTRITIONAL FACTS
Serv. size 1 tbsp (15mL) Servings per container about 33
% Daily Value Daily Value %% Daily Value
Please store away from heat and light. Please store away from heat and light. Please store away from heat and light.
16.916.9 FL OZ OZ (500mL) (500mL) 16.9 FLFLOZ (500mL)
Ofena
16.9 FL OZ (500mL)
0043567
page 127
visual form
page 128
minh pham
project OFENA
section PACKAGING
01 02 03 04 05 06 07 08 09
page 129
visual form
page 130
minh pham
01 02 03 04 05 06 07 08 09
project branding
09
The key to becoming better observers of the world, through words and images, is to work with our senses to remember the impressions we experience and absorb. We rely on our senses for our survival.
section identity
page 131
visual form
minh pham
09/
Branding is the process of using a word or an image to identify a company or its products. Also, it is what separates the competitors and helps the consumers remember a product. It is a promise of trust.
brand/
page 132
01 02 03 04 05 06 07 08 09
project branding
objective
To create variety of brands that promote the companies and their unique products. The goal in making these brands was to boost their sales in the market or enhance their look and feel to stand out among their competitors.
solution
These marks stand for their quality and trust of the companies. I think that when a good brand can sell and attract consumers on an emotional level, the company is a successful one. A great brand is one that last for many years and is memorable. I chose to create these brands through hearing and observing people’s likes and dislikes of many specific things that they have been using in their daily lives.
project
BRANDING
class
selected
instructor
combined
audience
public
typeface
variety
adjectives
MEMORABLE, BOLD
section identity
page 133
visual form
minh pham
CRAYOLA
CRAYOLA
page 134
01 02 03 04 05 06 07 08 09
project branding
CRAYOLA
CRAYOLA
section identity
page 135
visual form
minh pham
McLellan Botanicals McLelland Botanicals
page 136
project branding
01 02 03 04 05 06 07 08 09
McLellan Botanicals McLelland Botanicals
section identity
page 137
visual form
minh pham
step step
page 138
up where kids meet culture
up where kids meet culture
01 02 03 04 05 06 07 08 09
project branding
step step
section identity
up where kids meet culture
up where kids meet culture
page 139
visual form
minh pham
nn SweeT n TreaTs n
nn SweeT n TreaTs n
page 140
01 02 03 04 05 06 07 08 09
project branding
nn SweeT n TreaTs n
nn SweeT n TreaTs n
section identity
page 141
FECT CA TC PER E H
H
ERFECT CA EP
T
minh pham
H TC
TH
visual form
1897
ERFECT CA EP
FECT CA TC PER E H
H
1897
T
H TC
TH
1897
1897
page 142
01 02 03 04 05 06 07 08 09
T
ERFECT CAT P C HE
H
ERFECT CA EP
H TC
TH
project branding
1897
ERFECT CA EP
FECT CA TC PER E H
H
1897
T
H TC
TH
1897
1897
section identity
page 143
visual form
minh pham
HOME DEPOT BUILDING YOUR WORLD
HOME DEPOT BUILDING YOUR WORLD
page 144
project branding
01 02 03 04 05 06 07 08 09
HOME DEPOT BUILDING YOUR WORLD
HOME DEPOT BUILDING YOUR WORLD
section identity
page 145
visual form
SURIN ELEPH NT
ROUND UP SURIN ELEPH NT
ROUND UP
page 146
minh pham
01 02 03 04 05 06 07 08 09
project branding
SURIN ELEPH NT
ROUND UP SURIN ELEPH NT
ROUND UP
section identity
page 147
designer
Minh Pham
portfolio
Visual form
phone
408.455.2134
mminh@live.com
website
minhphamvisual.com
school
Academy of Art University
address
79 New Montgomery, San Francisco, CA
class
Portfolio Seminar
instructor
Mary Scott
bindery
The Key Bindery
location
Oakland, CA
technique
Exposed sewing
text stock
Cougar
printer
Graphic Imagery
typeface
Clarendon
software
Adobe Suite 6
printer
Epson 1400
camera
Canon Digital Rebel XS EOS
photograph
Minh Pham
copyright Š 2013 all rights reserved. no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, without the written permission of Minh Pham.
thanks to
Mom, Dad, Trang, Mia, Dom, Annie, Nam, Tibeo, Mai, Apo, Bora, and Sammi. Instructors: Mary Scott, Ariel Grey, and Thomas McNulty. I would not succeed in school today if it weren’t for you guys. Thank you for all of your support and being there for me when I really needed you.