STYLE GUIDE
The Presence Collection
The Presence Collection is a poetic narrative crafted from the threads of two distant worlds. Reflecting my Nordic winters, the collection paints a portrait of a snow-covered Swiss dreamscape, seen through the innocent eyes of a child. It’s about being present in a new culture. My children’s laughter, a gentle rustle of leaves, enveloped by the enchanting Swiss Nature, yet tied to my distant Nordic home.
The colour palette echoes the serene ambiance of a winter sunset over the Alps. Deep emerald and blue resonate with the tranquil Swiss lakes decorated with fallen leaves in pale yellow and red. Muted brown hues, blended with light shades of rose, visually compose a symphony of fresh-cheeked children playing in nature.
Wrap your kids and yourself in the warm embrace of our seamless merino wool essentials, a comforting layer of wool-silk, or our signature silk seamless blend. Knitted pieces in a wool-cashmere blend or pure cashmere are perfect for layering. We have extended our range of GOTS certified baby cotton essentials. Each piece is a childhood verse, simple and elegant.
This Presence is for now. Yet, in every stitch, there’s a subtle yearning for my Nordic roots, an island’s lullaby. The collection captures longing, merged with the joy of the present.
We invite you to step into the world of Presence, where poetry and light intertwine, creating a timeless ensemble that celebrates the magic of childhood and the beauty of cultural fusion.
OUR STORY
minimalisma is a timeless, high-quality kids- and women’s wear brand with a strong Nordic heritage. Founded and designed by Maja Akraberg, the mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. The philosophy pivots around superior quality, simplicity and sustainability.
What started in 2011 with a small unisex collection for babies up to two years and a local webshop quickly grew into an international brand. Today, we offer luxury essentials for babies and children up to 14 years as well as selected styles for women. Our retailer network counts more than 150 shops in 40 countries worldwide, as well as on our webshop minimalisma.com.
BEHIND THE BRAND
We are a family-run company working with a small group of people passionate about quality, design and family. We are committed to building a sustainable brand with high ethical standards that not only benefits our consumers, the children, but also the environment in general.
GOTS certified since 2021.
Q&A WITH DESIGNER MAJA AKRABERG
What inspired your AW24 Presence collection?
The AW24 Presence collection is deeply personal to me, as it represents the blending of two very different worlds—my Nordic roots and the life I’ve built here in Switzerland. Moving to Switzerland with my then-boyfriend and a six-month-old baby, I didn’t speak German and found my work options limited. So, I did what I knew best - I started minimalisma. After more than a decade, Switzerland truly feels like home. But, a big part of my heart is still tied to Scandinavia, where I was born in Denmark and grew up in the Faroe Islands. My designs naturally reflect this mix - Swiss influences combined with a strong Nordic aesthetic. This collection is the first time I’ve really put into words what it means to be based here in Switzerland. I wanted to create something that speaks to this journey - capturing the essence of being present in a new culture, while also honouring my roots.
Could you tell us about the materials used in the Presence collection?
For the AW24 Presence collection, we’ve brought back our favourite materials like the soft merino seamless and signature silk seamless, but with fresh twists on contrast details and new styles. Our cashmere collection is more extensive this season, and we’re excited to introduce new baby and women’s pieces in Oeko-Tex 100 certified wool-silk blend.We also added a luxurious cashmere- wool option, and our GOTS certified cotton group now features seven subtle shades.
What is new this season?
This season, we’re excited to introduce new materials like the Oeko-Tex 100 certified wool-silk jersey and a luxurious wool-cashmere flat knit. We’ve added some fresh styles, including new balaclavas, a stunning wool dress, and expanded cashmere accessories for babies and kids. For women, we’ve introduced a cashmere sweater along with new styles in wool-silk and pure merino. Men can look forward to the newViking style in 100% merino wool.The collection also features new colour options, including a rich Emerald green, Steel blue in silk, and a range of new shades across merino wool, cashmere, and GOTS certified cotton.
Behind the scenes
All the enclosed photos are released for press coverage, in print or digitally Please give credit where credit belongs and tag us and our photographer:
minimalisma | @minimalisma com Jessica Sidenros | @jessica sidenros
Olvik cardigan | Treasure body | Oulu pants
CASHMERE
BABIES KIDS WOMEN
100% Cashmere | 12 GG, Nm 2/26
Olvik cardigan | Treasure body | Turbo pants
Owl | Cashmere beanie | Golden Leaf
Olino | Cashmere sweater | Golden Leaf
Bergen | Silk seamless blouse | Steel blue
Idase | Cashmere-wool pants | Dark Blue
Open | Cashmere gloves | Golden Leaf
Olav | Cashmere turtleneck collar | Golden Leaf
Owl | Cashmere beanie | Birch with Walnut fold
Olino | Cashmere sweater | Walnut
Bergen | Silk seamless blouse | Clearwater
Oulu | Cashmere pants | Walnut
Open | Cashmere gloves | Birch with Walnut fold
Once | Cashmere bonnet | Birch
Obelix | Cashmere jumpsuit | Birch
Oasis | Cashmere mittens | Birch
Obaby | Cashmere booties | Birch
Titan | Wool-silk beanie | Barely Blue
Olvik | Cashmere cardigan | Powder Blue
Treasure | Wool-silk body | Barely Blue
Oulu | Cashmere pants | Powder Blue
Allo | Merino wool mittens | Light grey
MERINO WOOL
MERINO WOOL SEAMLESS
100% Merino Wool | 3x4 rib, Nm 60/1
Frills on rose colour options
MERINO WOOL JERSEY
100% Merino Wool | 240 g/m2, Nm 60/1
BABIES|KIDS
WOMEN|MEN
Atlantic longsleeve | Artistic dress | Arona leggings
Asterix | Merino wool headband | Arctic Mist
Atlantic | Merino wool blouse | Midnight
Artistic | Merino wool dress | Arctic Mist
Arona | Merino wool leggings | Midnight
Allo | Merino wool mittens | Light Grey
Alpine | Merino wool blouse | Arctic Mist
Arona | Merino wool leggings | Light Grey
Alaska | Merino wool body | Toffee
Arona | Merino wool leggings | Toffee
Artistic | Merino wool dress | Hay
Arona | Merino wool leggings | Hay
Atlantic | Merino wool blouse | Pale Blush
Arvid | Merino wool beanie | Pale Blush
Artistic dress | Asterix headband | Illusion cardigan | Bui turtleneck | Alpha turtleneck | Olino pants
Abib | Merino wool bib | Pale Blush
Alba | Merino wool headband | Cloudberry
Alkemist | Merino wool jumpsuit | Pale Blush
Allo | Merino wool mittens | Hay
Athena | Merino wool body | Autumn Blush
Arona-frill | Merino wool leggings | Autumn Blush
Alephant | Merino wool balaclava | Cloudberry
Allo | Merino wool mittens | Cloudberry
Athena body
Alba | Merino wool headband | Pale BLush
Alpine | Merino wool blouse | Pale BLush
Arona | Merino wool leggings | Pale BLush
Arvid | Merino wool beanie | Light Grey
Alpha | Merino wool turtleneck | Arctic Mist
Arona | Merino wool leggings | Arctic Mist
CASHMERE-WOOL
Alpha turtleneck | Illusion cardigan | Idol pants
CASHMERE-WOOL
10% Cashmere, 90% Wool | 10 GG, Nm 2/26
BABIES KIDS
Inspire sweater | Idase pants
Bergen | Silk seamless blouse | Antique Red
Illusion | Cashmere-wool cardigan | Ruby Red
Idol | Cashmere-wool pants | Ruby Red
Belefant | Silk seamless balaclava | Antique Red
Alpha | Merino wool turtleneck | Light Grey
Inspire | Cashmere-wool sweater | Haselnut Stripes
Idol | Cashmere-wool pants | Dark Blue
Alba | Merino wool headband | Light Grey
Argir | Merino wool snood | Light Grey
ORGANIC COTTON ESSENTIALS
Ninja body | Nightingale jumpsuit
ORGANIC COTTON ESSENTIALS
100% Organic Cotton | 180 gram 7x1 rib jersey
BABIES | KIDS
Nope beanie | Noi wrap body
Nuria | Organic cotton bib | Powder Blue
Nope | Organic cotton beanie | Powder Blue
Ninja | Organic cotton body | Powder Blue
Namaste | Organic cotton pants | Steel Blue
Nope | Organic cotton beanie | Nature
Nostalgia | Organic cotton body | Nature
Namaste | Organic cotton pants | Vintage Rose
Noi | Organic cotton body | Camel
Nope | Organic cotton beanie | Birch
Nuria | Organic cotton scarf | Camel
Noi body
Nuria | Organic cotton bib | Lake Green
Nope | Organic cotton beanie | Lake Green
Noi | Organic cotton wrap body | Birch
Namaste | Organic cotton pants | Nature
Nope | Organic cotton beanie | Camel
Nuria | Organic cotton bib | Nature with Dark Blue contrast htingale | Organic cotton jumpsuit | All s
WOOL-SILK BLEND
Treasure body | Turbo pants
WOOL-SILK BLEND
70% Wool, 30% Silk | 170 g/m2 rib 1x1
BABIES
KIDS
WOMEN
Tickle body
Treasure
Turbo
Titan | Wool-silk beanie | Rose Blush
Twinkle | Wool-silk jumpsuit | Rose Blush
Titan | Wool-silk beanie | Toffee
| Wool-silk body | Barely Blue
| Wool-silk pants | Toffee
Treasure body | Turbo pants | Twinkle jumpsuit | Tate blouse
Titan | Wool-silk beanie | Elm
Turbo | Wool-silk pants | Buttercream
Treasure | Wool-silk body | Elm
Titan | Wool-silk beanie | Barely Blue
Tickle | Wool-silk wrap body | Buttercream
Turbo | Wool-silk pants | Barely Blue
Tickle body
SIGNATURE SILK SEAMLESS
Bieber leggings | Bogense blouse
SIGNATURE SILK SEAMLESS
70% Silk, 30% Cotton | 310 g/m2
BABIES
KIDS
WOMEN
Birk snood | Illusion cardigan | Bui turtleneck |Oulu pants
Bono | Silk seamless body | Steel Blue
Bieber | Silk seamless leggings | Steel Stripes
Bambi | Silk seamless beanie | Clearwater
Birk | Silk seamless sbood | Clearwater
|
| Emerald
| Emerald
Belefant | Silk seamless balaclava | Steel Blue
Bieber | Silk seamless leggings | Steel Blue
Bogense | Silk seamless blouse | Steel Blue
Bi | Silk seamless headband
Emerald
Bogense | Silk seamless blouse
Bieber | Silk semaless leggings
Atlantic | Merino wool blouse | Pale Blush
Bunita | Silk seamless blouse | Antique Red
Birkin | Silk seamless tube scarf | Sweet Rose
Idase | Cashmere-wool pants | Ruby Red
Bui | Silk seamless turtleneck | Sweet Rose
Olino | Cashmere sweater | Vintage Rose
Bieber | Silk seamless leggings | Antique Red
Bui turtleneck | Olino sweater | Bieber leggings | Birkin tube scarf | Bunita blouse | Idase pants
Beauty | Silk seamless body | Antique Red
Beauty | Silk seamless body | Emerald
WOMEN’S LUXURY BASICS
Gym blouse | Great leggings
Varm | Merino wool leggings | Midnight
Vakrast | Merino wool turtleneck | Midnight
Venlig | Merino wool headband | Pale Blush
Tate | Wool-silk blouse | Rose Blush
Vauw | Merino wool leggings | Autumn Blush
Varm | Merino wool leggings | Midnight
Vakker | Merino wool blouse | Light Grey
Venlig | Merino wool headband | Midnight
Varm | Merino wool leggings | Hay
Vakker | Merino wool blouse | Pale Blush
Von | Merino wool top | Pale Blush
Venlig | Merino wool headband | Hay
Vakker blouse | Varm leggings
Great | Silk seamless leggings | Grey Melange
Generous | Silk seamless strap top | Cream
Venlig | Merino wool headband | Toffee
Opus | Cashmere sweater | Walnut
Vauw | Merino wool leggings | Light Grey
Great | Silk seamless leggings | Grey Melange
Gerda-frill | Silk seamless blouse | Emerald
Great | Silk seamless leggings | Emerald
Gym | Silk seamless blouse | Emerald
Great leggings | Gerda blouse
Vauw | Merino wool leggings | Arctic Mist
Von | Merino wool top | Arctic Mist
Great | Silk seamless leggings | Steel Blue
Gudrun | Silk seamless top | Steel Stripes
Vauw | Merino wool leggings | Toffee
True | Wool-silk top | Buttercream
Great | Silk seamless leggings | Antique Red
Gerda | Silk seamless blouse | Antique Red
True top
