Summer 2010
Can I be frank WITH YOU? An Editorial STAFF Frank Masi creative director editor-in-chief • treasurer Advertising student
When we left our resort in Lutsen, we wondered just how good the hike would be, because shortly after breakfast, a cool, misty fog started rolling in and transformed what was a sunny morning on the shore of Lake Superior into a scene from a Hollywood film. The fog grew denser throughout the morning, but when we arrived at the trailhead, it began to clear somewhat. As we hiked the twisting trail through the thick forest of Birch and Pine, we had no idea what awaited us near the peak of the mountain: some of the most spectacular views in the entire Midwestern region.
Maggie Chan art director • layout Graphic Design student Brad Stulc Interior Design student Ronald Farber Visual Effects & Motion Graphics student Melissa Dunn Web Design & Interactive Media student Robb Main Media Arts & Animation student Jennifer Podolsky Media Arts & Animation student Advisors Anj Kozel content advisor • editorial advisor Director of Communications Christopher Title editorial advisor English instructor Deb Weiss editorial advisor Communications instructor Douglas Brull typography advisor • layout advisor Web Design & Interactive Media/ Graphic Design instructor Jennifer Thompson brand advisor • trend advisor Advertising/Design Management instructor Artist
Andrew Schroeder
Media Resources Coordinator
E-Cage Manager
Work Title
No. 686 1
Medium
Photography
Artist Statement
Jeremy Frandrup editorial advisor English instructor
thank you The staff of create • connect would like to thank Express Press for the superior quality and service they consistently provide in support of our publication. Special thanks to owner Shawn Smith as well as Express Press employees Dan Lukaszewski and Janet Edwards
N/A
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One of the many treasures hidden along the North Shore is the Oberg Mountain trail. The trail twists and turns its way up to an elevation of 1,560 feet. The total trail length is 3.4 miles, and on a sunny, 80 degree, July 5th morning, I had the pleasure of hiking that trail and discovering again how important it is to stay focused on the big picture.
From the lookouts on top of Oberg Mountain, we could see an enormous, flat cloud of fog, like a cotton lid, hanging over the entire lake beneath a beautiful blue sunny sky. If we had never ventured out from our resort and hiked that shrouded trail, we would have stayed in a world of misty haze all day along the shore. I tell this tale because my experience with the school magazine has been much like my hike up north. To see the big picture and to reach new heights, we need to venture out and go on journeys. Journeys that will push us personally and professionally—journeys that when followed through to the end, will not only allow us to see the bigger picture from a new vantage point, but also introduce us to new people. And my journey has helped the magazine reach new heights. This is my fifth and final issue as Creative Director, Editor-in-Chief, and Treasurer of the magazine create • connect, it also marks an end to eighteen months of service to the student magazine. I have been a part of seven issues, and had the pleasure of seeing my vision for a new, re-branded, high art magazine come to life. In the process, I also realized my true passion and switched academic paths from Web Design & Interactive Media to Advertising, for which I am truly grateful. Where will the school magazine go from here? I am not sure, but I am sure of this: if you are not happy with its direction, after my absence, then maybe it’s time for your presence! Maybe it’s time for you to get involved, maybe it’s time for you to leave your foggy little resort by the shore and go climb your own mountain. For more information on the student organization known as create • connect, email Christopher Title at ctitle@aii.edu. Better yet, send him a cover letter and a resume telling him you want to join the staff. Or, go to a weekly meeting in room 11 (LaSalle campus) @ 11(am) every Friday. Frank Masi, Advertising student
contributors
Angelina Allen, Chad Baker, Ryan Bren, Maggie TszWai Chan, Stephanie Collins, Corey Deguia, Kelsey Eliason, Glen Faught, Amanda Gerold, Kristen Gregerson, Laura Hohman, Chip Janigo, Gary Kilthau, Kris Kobe, Frank Masi, Brandon Monnier, Kesha Nash, Jose B. Ortiz, Marisa Papsin, Gretchen Richardson, Andrew Schroeder, Eleza Seidenstein, Colleen Sullivan, Tiffany Smith, Tom Wahlin, Zach Wolf, and Madelin Zaycheck.
Wrap-around Cover
Artist: Glen Faught Program: Visual Effects & Motion Graphics Work Title: Lost Jungle Medium: Digital Illustration Artist Statement: This matte painting was done for 3dtotal.com’s digital matte painting challenge.
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mission statement
The student organization known as create • connect is an all inclusive magazine with the sole purpose of showcasing the many talents of the students here at the The Art Institutes International Minnesota. Our goal is to represent every curriculum the school has to offer in a creative and collaborative environment to produce a quarterly magazine that is both elegant and relevant.
Artist
Jose B. Ortiz
Artist
Program
Visual Effects & Motion Graphics
Program
Web Design & Interactive Media
Work Title
Temple
Work Title
Mythic Bookmarks
Medium
Digtial Artwork
Medium
Ink on paper
Artist Statement
N/A
Artist Statement
Mythic Bookmarks came about as an afterthought, inspired by leftover bits of paper that begged to be filled with ink. I love small detail
Amanda Gerold
and pen work, and I’ve wanted to experiment with work that’s outside my usual. A set of bookmarks on unusual paper seemed perfect for my purposes, and these are what came about. I’ve always been very interested in Greek mythology and mythic creatures, so they seemed a fitting subject for my bookmarks. All were sketched lightly with a mechanical pencil, then the outline was set in ink with pigment liners. After erasing the pencil marks, I filled in details, focusing on texture.
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MAKE FINANCIAL AID YOUR BEST FRIEND: An Interview
with Financial Aid Director Bonnie Burgoyne
Image of: Bonnie Burgoyne
twenty years experience working as a financial aid professional. I’ve worked in various types of colleges as a Financial Aid Director.
Jennifer Marie Podolsky Media Arts & Animation student
Knowing your financial aid officer during college is one of the most important aspects of your college education. Making wise decisions with money is essential to college success. Getting to know your advisor personally will help establish valuable communication that is necessary if you want to achieve your educational goals.You might even want to think of financial aid personnel as members of your family. They care about you and your financial needs, and they want to help you.
C2: What is the function of your department? BB: The function of Financial Aid is to assist families with educational related expenses through the use of financial aid programs. Funding is determined by the results of the Free Application for Federal Student Aid or FASFA. Once a financial aid planner receives these results, he/she will determine financial need. Based on financial need, a planner will incorporate eligible financial aid into a financial plan.
I interviewed Financial Aid Director Bonnie Burgoyne, and we talked about how to make financial aid your best friend. Burgoyne had some excellent advice for students about how to approach financial aid.
Artist
Photo By: Anthony Schmidt
Chip Janigo
Program
Graphic Design
Work Title
Action Figure
Medium
Packaging
Artist Statement
In the same vein as personal identity, self-promotion should reflect many aspects of the designer. I made this piece for my Marketing Design class. Before the conception of this idea, I struggled with finding a way to exemplify my sense of humor while also showing creativity and an attention to detail. For the project, I used a WWE action figure of Chris Jericho, which I modified to resemble myself, and redesigned the entire package. I also had my wife Kristy, who is a fashion designer; construct miniature versions of the clothes I wear. It took several hours of searching, but I eventually found the tiny computer on a dollhouse-furniture website. I feel this piece is an accurate representation of my design work and myself. And after all, who wouldn’t want their own action figure?
Photo By: Ronald Farber
C2: Tell us about yourself and your professional experience.
It’s so important for a student and his/her financial planner to work as partners. A student and a planner have to have the same goal in mind: funding educational expenses.
C2: Who does what and where are they located?
BB: I’m happily married with two kids, two-step kids, and two grand kids. My husband and I live on a hobby farm with three dogs, three horses, and eleven cats. I love animals so much my husband likes to tease and call me Dr. Doolittle. I’m from Clinton, Mississippi. I moved to Minnesota in December 1992 and learned quickly to dress in layers. I love living in Minnesota. It is such a beautiful place. While living in Mississippi, I worked as a Financial Aid Director, and, at one time, taught first, fourth, and fifth grades in elementary school. I have over
BB: Jamie, who is our Administrative Assistant, is a good source if you need forms or questions answered. Jamie is located at the front desk as you come in the office on the second floor of the main campus. New student officers are located along the wall next to the windows, and continuing students’ officers are located along the wall in the far corner.
If a student wants to speak with his/her planner, and he or she isn’t available, someone else in the office can assist. continued on pp. 7 & 8
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MAKE FINANCIAL AID YOUR BEST FRIEND: An Interview with Financial Aid Director Bonnie Burgoyne (CONT.)
C2: Why should Financial Aid be a student’s best friend? How does that happen?
C2: How can students pay for school expenses while in school?
BB: We are here to serve our students. Financial aid or talking about money can sometimes be scary. In Student Financial Services, we want to encourage students to come and talk with us about their situation, or any issues regarding their financial aid. It is imperative that students get to know their financial planner and work with them to build a pathway to success.
BB: There are several methods for payment of tuition and other school expenses here at our college: a cash-based payment plan (several payment plan options available), scholarships, grants, Federal Direct Stafford Loan, Federal Direct PLUS Loan, and alternative educational loans. Many students utilize one or a combination of these options to meet schoolrelated expenses.
It’s also important for students to use electronic resources, like the student portal, to identify any holds that might delay registration for the following quarter. Better to take care of issues sooner than later. Partnership is really an important key! Spend the time! Follow-up!
I encourage students to meet with their financial aid planner to discuss these options to determine which might work best.
C2: Can students use their loan check for something else other than tuition, books, fees, and room and board?
And it’s important that students try to manage their financial situation actively and wisely. If aid is necessary, then don’t live like a rock star, pay tuition interest while you are going to school, and shoot for the school’s Student Success Scholarships.
BB: A student can use their refund to purchase a computer, software, or equipment for coursework. But remember, we have computers loaded with the latest software in our labs, and some equipment can be checked out from the equipment cage. Financial aid is used for the purpose of assisting a family with education-related expenses and is not to be used for the purchase of a car, motorcycle, boat, televisions, and the like.
C2: How do we avoid over-spending? BB: When I was in college, I ate a lot red beans and rice! You have to plan to live within your means. You might have to change how you shop. Before you spend, determine whether the item is a want or a need. You should be mindful of credit card debt. Best if you can work while in school. Make a budget and do what you can to stay within it. Make your own coffee or lunch and bring it with you. Do what you need to do to make it happen because education is your focus here.
BB: Repayment of the Stafford Loan begins six months after withdrawal, enrollment at less-than-half-time status, or graduation. There are various methods in which to repay your Stafford Loan, more than any other loan program than I’m aware of.
Level repayment – standard monthly payment, the least expensive regarding the cost of interest. The repayment period is for 10 years.
Graduated repayment – monthly payments start out low and increase over a period of time. This option may work for you if your funds are limited but may increase in the future. There is a 10 year repayment period.
Income-sensitive repayment – Monthly payments are adjusted according to annual income. The repayment period is usually 10 years but could be moved out to 15 years.
C2: What are the benefits of paying tuition and interest while in school? BB: Making payments on student loan interest while in school will reduce the amount you have to repay later. A good idea is to increase loan payments by five dollars. It will save money in the long run. Payment of any or all tuition while in school will decrease or eliminate the need for student loans.
C2: What are eligibility requirements for the Student Success Scholarships?
C2: What are loan repayment options?
BB: Student Success Scholarship awards are given to students who are currently enrolled for 16 credits and carry a cumulative grade point average of 3.3 or higher. The scholarship is worth one credit’s worth of tuition. Currently, the amount is $467. If a student doesn’t qualify for one quarter, there’s always the chance to become eligible when terms of the scholarship are met.
There is also a Merit Scholarship which is based on enrollment of 12 credits or more with a cumulative grade point average of 2.5.
C2: Where do students start to search for other scholarships? BB: Start here. We have a list of reputable scholarships. The Ai Minnesota financial aid webpage has a link to a list of scholarships as well. There is Veteran’s Affairs funding available for those in the military. Take time to do a thorough scholarship search. Check with local organizations, your bank, and parent’s place of work. Some scholarship donors require an essay or other artwork.
Extended repayment – This option is available for those who didn’t have a balance for the Stafford Loan as of 10/7/1998. A borrower must have a balance above $30,000 to be considered for this option. Repayment period may be extended up to 25 years. Income-based repayment – This option became available in 7/1/09 and allows you to limit the amount of your monthly payment to 15% of your “discretionary” income. The repayment period may cover 25 years.
C2: Do you have any final words? BB: Everyone here in Student Financial Services works together to serve all students. Financial aid can be complicated, and we can help you through the process. The staff in our office has one objective: to help each student achieve their educational goals to the best of our ability. End
Loan consolidation – this is the most popular of choices. This option gives you the ability to combine all your Stafford Loans into one loan with a fixed interest rate. Depending upon your loan balance, the repayment period may cover up to 25 years.
Student Financial Services Office Hours: 8am-8pm Monday thru Thursday* 8am-5pm Friday and 9am-2pm Saturday
*Thursday closed from 2pm-3pm for staff meetings —7—
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Artists Artist
Gary Kilthau
Program
Graphic Design
Work Title
Japanese Maple
Medium
Watercolor on canvas
Artist Statement
This is watercolor on
Frank Masi, Marisa Papsin, & Kris Kobe
Program
Advertising
Work Title
American Red Cross Donation Triptych
Medium
Digital Artwork
Artist Statement
These three posters are the culmination of a quarter-long, class project for our Dynamics of Integrated Marketing class. Marisa Papsin was the Copywriter, Kris Kobe was the Project Manager, and I was the Art Director. Our goal was to get 16 and 17 year-old Minnesotans to donate blood. Marisa conducted primary research with high school students, and then Marisa and Kris coauthored the copy for all
canvas and first in a
three posters. After studying the Red Cross brand-standards design manual for several hours, I came up with this typography-heavy design
series of Bonsai paintings.
featuring original photography of the east stairwell on the 2nd floor of the LaSalle Building. I adjusted the hue and saturation in Photoshop to create a vibrant background that would strike a psychological cord with our audience and inspire them to act, and donate blood.
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Friends for Life Dave Stanfield Web Design & Interactive Media student I arrived in the off-season chalet. The air was crisp, but the sight of grassy ski runs made me flinch for a moment. This was an odd place for a 3-day health seminar with 250 strangers.
Image of: Dave Stanfield
a key. Though it is easier to stay healthy when we feel like it, it is hard to commit over the long haul. Sometimes we need help.
All of us were longing to learn what we could about healing our bodies, minds, and especially our spirits. I was surprised that so many would also be interested in the same topic on a weekday evening.
This seminar taught me that we are not alone in this world and that everything we do and say, even things we do alone, can affect the world around us. In fact, our environment is shaped by this truth.
The schedule entailed music and 3 guest speakers from other parts of the U.S: Philadelphia, Phoenix, and Houston. These speakers would be obscure to the public.You all would shake your head in question, if I named them. It didn’t even matter to me much who these people were…I came with a mission… healing, all over me, and I was determined to learn everything I possibly could.
Another lesson I’ll take away from my experience is this: the best way to look younger than you really are can be through positive, loving touch. Think deeply about this one. When we live in a world of abuse or neglect, we wince at the pain. Then, anger, bitterness, grief and sorrow make us look and feel much older than we actually are.
As per my previous article [“Searching the Alternate Universe: Healthy Eating,” Winter 2009], I had the shakeup of the century with my recent heart failure. It has been 3 years since that event, and I am still very much a tangle of emotions. This seminar was my attempt to continue healing, or I’d (no pun intended) have to “eat” my words on the Facebook “Healthy Alternative Recipes” page, and bow out. This isn’t to say I have it all figured out, but I did learn a few things at the seminar I’d like to share.
Without sounding sappy or lame, I want to honestly give this present to you, dear reader. When was the last time, without strings attached, that anyone told you that you are amazing? I mean, really think about that? Just imagine how your day might brighten if you heard this from someone that you didn’t know! Some stranger just approaches you on the street. They stop, and without fanfare, tell you that you are loved and admired.
Now, understand that the seminar wasn’t all about food. The gathering was more about the essence of “vitality.” I see it as healing for the Whole Human experience.
Artist
Kelsey Eliason
Program
Advertising
Work Title
Photosynthesis
Medium
Advertisement
Artist Statement
This is an ad for Sun Chips
See, I happen to have a secret hobby. I watch people. It’s sad to me how students and faculty look when they walk the skyway, or the halls, here every day. We pass each other, deep in thought, staring at the floor as we go. Of course there are conversations going on, but how deep do these relationships go?
After the music faded at the start of each session, a speaker rose to greet the standing-room-only crowd and expressed where they had come from, and how their lives had changed over the past few years.You could see trickles of salty tears around the room as redemptive lifestyle possibilities were shared. They expounded on how every part of our lives can change with small adjustments. This truth brought a great sigh of relief for all of us who were expecting to tear apart everything we knew and believed.
created in Conceptual Thinking. Our target audience is filled with adventurous people that love to
Think, if tomorrow were your last day on earth, what would you do differently? What would you do to live longer? Would you consider being friendlier? Not just toward your loved ones, but also toward teachers, other students, even strangers around you. What if I said you will live longer if you are friendlier? Ultimately, I’d like to expand our horizons a bit and make this school a better place, a happier place to live and work. Before I graduate, I’d like to see a few more “random acts of kindness.” I’d like to see that practice spread across this campus. I’d like to see us all live a little longer. Go ahead. I dare ya! End
I plan to use this new knowledge to reinforce the healthy lifestyle available to everyone. “Garbage in, garbage out,” as the saying goes, is more true than we realize. I find that attitude is
explore their world. Sun Chips is also produced using solar power.
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Photo by: Corey Deguia
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F A M I LY
MUSIC FOR THE MA SSES Sun Country Stage
SUNDAY, JULY 11—DOORS OPEN AT 10:30 AM—THIS EVENT IS FREE OF CHARGE
Basilica Cathedral Choir Oakee Dokee Brothers 4Given Rince na Chiroi Irish Dancers Magonia MN Police Pipe Band Filipino Singers Richard Lopez/Café con Crema The Sweet Colleens
10:45AM–11:00AM 11:10AM–11:30AM 11:40PM–11:55PM 12:00PM–12:30PM 12:50PM–1:05PM 1:15PM–1:40PM 1:45PM–2:00PM 2:15PM–2:35PM 2:55PM–3:40PM
The Cities 97 Basilica Block Party is the musical event of the summer! We’re celebrating our 15th year and inviting 25,000 friends to gather at the historic Basilica of Saint Mary for great music, food and community. Join us July 9, 10, and 11 for the
HIP HOP
JA ZZ
FRIDAY, JULY 9—DOORS OPEN AT 10:30 AM
Judy Carmichael Aaron Weinstein Roberta Gambarin
FRIDAY, JULY 9—DOORS OPEN AT 5:00 PM
Tickets are available now at Ticketmaster.com, 800.745.3000 or at The Local in Minneapolis.
Dead Prez Katy Perry
5:00PM–5:40PM 6:00PM–7:00PM
5:45PM–6:30PM 7:00PM–8:00PM 8:45PM–10:15PM
SATURDAY, JULY 10—DOORS OPEN AT 10:30 AM
SATURDAY, JULY 10—DOORS OPEN AT 5:00 PM
The Alchemist Missy Elliot
Sun Country Stage
Happy Hour Stage
bands, the beer, and the summer fun! This year, we’ve added fun for families on Sunday afternoon. Enjoy food and beverages, games and entertainment, and some very special music from some very special people—including our own Basilica choirs!
Norah Jones 30 Nina Simon Jill Scott
5:00PM–5:40PM 6:00PM–7:00PM
5:45PM–6:30PM 7:00PM–8:00PM 8:45PM–10:15PM
MUSIC FOR THE MA SSES
MUSIC FOR THE MA SSES
The Cities 97 Basilica Block Party is the musical event of the summer! We’re celebrating our 15th year and inviting 25,000
The Cities 97 Basilica Block Party is the musical event of the summer! We’re celebrating our 15th year and inviting 25,000 friends to gather at the historic Basilica of Saint Mary for great music, food and community. Join us July 9, 10, and 11 for the bands, the beer, and the summer fun!
friends to gather at the historic Basilica of Saint Mary for great music, food and community. Join us July 9, 10, and 11 for the bands, the beer, and the summer fun! This year, we’ve added fun for families on Sunday afternoon. Enjoy food and beverages, games and entertainment, and some very special music from some very special people—including our own Basilica choirs!
This year, we’ve added fun for families on Sunday afternoon. Enjoy food and beverages, games and entertainment, and some very special music from some very special people—including our own Basilica choirs!
Tickets are available now at Ticketmaster.com, 800.745.3000 or at The Local in Minneapolis.
Tickets are available now at Ticketmaster.com, 800.745.3000 or at The Local in Minneapolis.
P O P/ R OC K
Medica Stage
FRIDAY, JULY 9—DOORS OPEN AT 5:00 PM
Erin McCarley Hold Steady Black Crowes
6:00–7:00PM 7:30–8:30PM 9:00–10:30PM
SATURDAY, JULY 10—DOORS OPEN AT 5:00 PM
The Alchemist Missy Elliot
5:00PM–5:40PM 6:00PM–7:00PM
Artist
Tom Wahlin
Artist
Program
Web Design & Interactive Media
Program
Graphic Design
Work Title
Basilica Block Party
Work Title
GD Meeting Poster
Medium
Digital Artwork
Medium
Screen Print
Artist Statement
I believe in Minimalism. Design should
Artist Statement
N/A
be crisp, clean, and easy to decipher,
Ryan Bren
MUSIC FOR THE MA SSES The Cities 97 Basilica Block Party is the musical event of the summer! We’re celebrating our 15th year and inviting 25,000 friends to gather at the historic Basilica of Saint Mary for great
especially on the web.
music, food and community. Join us July 9, 10, and 11 for the bands, the beer, and the summer fun! This year, we’ve added fun for families on Sunday afternoon. Enjoy food and beverages, games and entertainment, and some very special music from some very special people—including our own Basilica choirs! Tickets are available now at Ticketmaster.com, 800.745.3000 or at The Local in Minneapolis.
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— 14 —
It’s All Relative Global Warming: Spinning the Chamber Image of: Jeff Burkett
Photo By: Ronald Farber
Jeff Burkett Mathematics & Physics instructor
gument may initially seem clever, it fails to recognize that there is a fundamental difference between climate, which refers to the overall, long-term trends of an entire region or continent, and weather, which is a highly localized and current phenomenon.
Ask yourself the following question: would you give up half your total wealth to avoid playing a game of Russian roulette? What if your family had to play as well? What if you knew that not one, but two, or even three of the gun’s chambers were loaded? Obviously, few sane people would be willing to put their life on the line for the sake of economics, and yet, as a species, we have tacitly reached a collective agreement to do exactly that with the entire biosphere of planet Earth.
In other words, I can predict with great accuracy that it will be warmer on June 1 than on January 1. Like global warming, this is a prediction about climate. I cannot, however, predict that in Minneapolis on January 1 exactly five inches of snow will fall, which would be a prediction about weather. Local weather at a particular place and time does not constitute evidence for or against climate change. On the other hand, when polar ice caps melt, and all evidence indicates this long term trend is indeed a fact, then we have cause for alarm.
Contrary to popular belief, there is no real debate in the scientific community regarding the reality of global warming. The mechanism by which carbon dioxide and other greenhouse gases trap radiant energy in the atmosphere has been well understood for over a century. Controversy is no longer centered on whether or not climate change is occurring. Rather, it is focused on the extent of the warming. Dissenters have published only a handful of peer-reviewed scientific papers in the past ten years, none of which offered an alternative model to explain the data.
Artist
Nevertheless, polls indicate that about half of all Americans believe there is substantial disagreement among scientists regarding global warming (Pew Research Center, 2009). This is due in part to a deliberate campaign of disinformation, which cynically targets a scientifically ill-informed public and is perpetuated by a mainstream media that thrives on controversy. Many of the arguments advanced by climate change dissenters illustrate a shocking ignorance of basic science but are nevertheless effective because on the surface they appeal to common sense.
Chad Baker
Program
Interior Design
Work Title
Portfolio Pieces
Medium
Digital Artwork
Artist Statement
N/A
Unfortunately, this issue has become highly politicized. What should be a scientific debate based on the best available empirical evidence has devolved into an uninformed tirade pitting the left against the right and the environment against the economy. This is troublesome because we are looking at a problem unprecedented in its potential for devastation. Scientists know that a runaway greenhouse effect is possible. We see it on the planet Venus. The atmosphere consists primarily of carbon dioxide, and surface temperatures reach a scorching 900°F! Could this happen on Earth? The truth is we just don’t know. Nothing in science is an absolute certainty, and global warming is no exception. What we can say is that the data seems to suggest our planet is heating up at a very uncomfortable rate. The cost of addressing the problem is relatively small compared to the potentially catastrophic results of doing nothing. If we don’t act now, we might dodge a bullet, but then again…we might not. End
For example, right wing pundits mocked scientists and environmentalists when massive snowstorms hit the east coast in February. They gleefully egged on listeners with quips like, “I’ve got about two feet of global warming right here!” While this ar-
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Artist
Tiffany Smith
Artist
Program
Graphic Design
Program
Web Design & Interactive Media
Work Title
Rotation2
Work Title Top
City of Ember Book Cover
Medium
Digital Artwork
Work Title Bottom
Urban Hand of God
Artist Statement
N/A
Medium
Digital Artwork
Artist Statement
N/A
— 17 —
Angelina Allen
— 18 —
To B2B or not to b2B:
An Interview with Advertising and Design management Instructor Jim Paulos
Image of: Jim Paulos
Photo By: Corey Deguia
Marisa Papsin Advertising student
C2: Tell us about yourself.
•
Permits direct treatment of the diseased ear
•
Simple, inexpensive office procedure
•
Allows patient selftreatment (with minimal physician follow-up)
•
Excellent clinical results
JP: I was born and raised in Milwaukee, Wisconsin. I went to the University of Wisconsin at Madison and graduated in Chemical Engineering during the Vietnam era. After graduation, I traveled to Europe for 3 months. Burdened by school debt, I moved to Minneapolis to work at the Bemis Company, a multi-national packaging company. At Bemis, I was mostly involved in product development. I found myself working with the marketing department, which was more interesting to me than engineering. I convinced my employer that I’d be a great marketer, so they paid for graduate school at the University of Minnesota to get a master’s degree with heavy emphasis in marketing. I think that training in both engineering and marketing made me a creative problem solver. I worked for Bemis for six years, with a two-year stint in Indiana (those people are absolutely nuts about basketball). I then got a job in market development at a Saint Paul company called Conwed, a Weyerhauser company. Conwed manufactured architectural and office systems, and I worked for them for six years. With all the medical companies in the Twin Cities, I switched industries
Silverstein
MicroWick
™
patent pending
FOR THE DIRECT TREATMENT OF INNER EAR DISEASE
1
In this procedure, which can be performed in the office, the MicroWick sponge is placed through a special tympanic membrane vent tube onto the round
Artist
Laura Hohman
Program
Media Arts & Animation
Work Title
Nursery
Medium
3D Render
Artist Statement
N/A
window membrane. The Wick inserts easily before hydration and locks securely in place after hydration. Fluid applied to the MicroWick is transported directly to the round window membrane. Patients can continue daily self-treatments at home by placing drops into the ear canal.
micromedics, inc. 1
Silverstein, Herbert, MD, FACS; “Use of a new device, the MicroWick, to deliver medication to the inner ear”; ENT – Ear, Nose & Throat Journal, August 1999.
B2B Advertising Example
MicroWick Sell Sheet
continued on pp. 21 & 22
— 19 —
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To B2B or not to b2B: (CONT.) The Wallstent® Advantage Flexibility
Visibility Flexible super-alloy wire
Radiopaque core
Proprietary self-expanding design
Wallstent sizes to meet your every need
The Wallstent® Coronary Endoprosthesis is a self-expanding, stainless steel, woven-mesh prosthesis that can easily be positioned in the coronary artery using the standard over-thewire technique. The stent consists of 16 wire filaments, each 0.08mm in diameter. It is collapsed down in an elongated configuration onto the delivery catheter equipped with a
Schneider offers a wide variety of stent diameters and lengths to meet every coronary application. This array of sizes ensures that
restraining sheath. As the sheath is withdrawn, the constrained Wallstent returns to its original larger diameter and becomes anchored against the vessel wall.
(4)
Ideal Wallstent placement is 4mm beyond each end of the target lesion.
Wallstent’s 5 French shaft design is ideally compatible with 8 French guiding catheters. 0.014” or 0.018” guidewire compatible system!
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Schneider’s Wallstent is the only repositionable stent on the market today!
4.0 mm vessel diameter Implanted stent length mm Vessel wall recoil following balloon angioplasty.
Expanded Wallstent compresses plaque and intimal defects against the vessel wall.
Due to the ideal radial force characteristics of the Wallstent, superior vessel remodeling can be achieved.
Stent size = maximum vessel diameter (2) + 1.0 - 1.5 mm Implanted stent length (3) = Lesion length (4) + 8 mm minimum (the implanted stent should overlap the lesion by 4 mm on each side)
(3)
The Wallstent Coronary Endoprosthesis can be repositioned proximally if deployment has not exceeded 50% of the constrained stent.
3.5 mm vessel diameter Implanted stent length mm
Wallstent 4.0
17 24 33
short medium long
Wallstent 4.5
17 24 32
short medium long
Wallstent 4.5
19 26 35
short medium long
Wallstent 5.0
26 35 52
short medium long
4.5 mm vessel diameter Implanted stent length mm
Wallstent 5.0
24 32 49
short medium long
Wallstent 5.5
24 32 48
short medium long
Wallstent 5.5
25 34 51
short medium long
Wallstent 6.0
25 33 50
short medium long
5.0 mm vessel diameter Implanted stent length mm Wallstent 6.0
24 31 47
short medium long
Flexible, self-expanding and compliant Schneider International Pfizer Hospital Products Group 5905 Nathan Lane Minneapolis, Minnesota 55442 Customer Service: 800-822-6822 Fax: 612-550-5771
Contact your local Schneider distributor for ordering information
B2B Advertising Example
CORONARY WALLSTENT®
S
chneider’s Coronary Wallstent® has been used worldwide as the only self-expanding, repositionable stent for the successful treatment of coronary artery disease in native lesions and saphenous vein grafts. The Wallstent’s proprietary self-expanding stent design and wide variety of diameter and length offerings increase the interventional cardiologist’s success of achieving true vessel remodeling post stenting.
Minimal vessel diameter (1) ≥ 3 mm (2)
(1)
Radiopacity is now enhanced with the new HALO™ Technology for maximum fluoroscopic visualization.
The Wallstent is a self-expanding luminal stent constructed of interwoven medical implant grade alloy wire. This unique composition makes the stent very flexible and easily placed in tortuous vessels.
you will be able to choose the exact prosthesis required for the target lesion and vessel.
B2B Advertising Example
Wallstent Brochure (inside)
and went to work for a medical device company, Empi, as Director of Marketing. I left Empi in ’93 to start my own marketing communication company, BusinessGraphix. My clients are mostly small to medium-sized technical companies, and we provide a full range of advertising/marketing design services. I’m married and have two daughters, ages 27 and 24, making me the lone male in the house. One daughter is a music teacher in Milwaukee and the other works with young adults who have special needs in Minneapolis. I came to The Art Institutes International Minnesota about two years ago. I absolutely love teaching, and I’m grateful for the opportunity. C2: Tell us a few things people would be surprised to know about you. JP: I like to find humor in everything, my high school yearbook listed me as, “an intelligent delinquent,” and my bucket list includes visiting all 58 national parks, attending a baseball game in every major league ballpark, and golfing in all 50 states. I also want to be a major league shortstop but that opportunity has passed me by.
C2: Your company offers “business to business” advertising and marketing services. Tell us about B2B marketing and how it’s different from B2C or consumer advertising. JP: B2B advertising is sometimes viewed as the ugly sister of B2C advertising. It’s not quite as glamorous and recognizable as consumer advertising, — 21 —
FOR INTERNATIONAL USE ONLY
© 1996 Schneider (USA) Inc All rights reserved Printed in the USA Publication Date: July 1996 Order Number: LA015-0796
INNOVATION FOR LIFE
Wallstent Brochure (outside)
and that’s why I think a lot of our students don’t give it much consideration.
C2: Tell us about teaching. JP: In spring 2008, I answered a want ad in the newspaper, and Jennifer McDowell, the Academic Director, was kind enough to hire me. She said she was looking for someone with a lot of life and business experience, and I assured her I had both. Since then, I have taught many classes at The Art Institutes International Minnesota: Introduction to Design Management, Managing Creativity and Innovation, Business Communications, Organizational Behavior, Market Research, History of Advertising, Media and Design Concepts, Fundamentals of Marketing, and Advertising Entrepreneurship. As far as my teaching style goes, I see myself as a coach or mentor, and I like to share my experiences with students.
Schneider (Canada) Pfizer Hospital Products Group 546 Governors Road, Box 485 Guelph, Ontario N1H6K9 Customer Service: 416-764-6800 Fax: 519-824-1849
though B2B is viewed as less interesting or creative than B2C advertising, there are many opportunities for graduates to work with an agency that does B2B advertising or with small or large companies that do in-house advertising/marketing.
In B2B advertising, you’re trying to appeal to multiple decision-makers: users, buyers, influencers, deciders, and gatekeepers and their different purchase motivations. The focus is on providing information e.g. product specs,, features/benefits, cost savings, product photos, and product applications. It also results in a different mix of media: trade publications, sales literature, industry tradeshows, direct mail, website marketing, and email marketing.
C2: What advice do you have for students looking to get into the field? JP: Work on developing your people and communication skills as well as your technical skills. Employers look for articulate, confident, and passionate employees. Students should go to industrial trade shows, see how brands and products are presented, and network with people connected to different companies, Consider opportunities in B2B marketing/advertising, and not just advertising positions, but marketing and public relations positions also. Unfortunately, I don’t see a lot of students participating in clubs, activities, councils, or panels, and they should. Students ought to take advantage of what the school has to offer. Get involved with as many networking/social/educational opportunities as you can. End
B2B advertising uses a more rational appeal to buying decisions than B2C. It’s more about cost savings, productivity and profitability versus the more emotional buying decisions consumers often make based on desire, style, prestige, etc. That’s why B2B advertising is more informational, more “steak than sizzle.” Business products also have a longer sales cycle that may take months to purchase. B2B ads usually don’t result in immediate sales like a consumer ad can. Also, there’s often a smaller target market requiring a more personal selling effort. Al— 22 —
Artist
Artist
Brandon Monnier
Program
Photography
Work Title
(top left) Concentric Geometric, (bottom left) Escher’s Stairs, (Right) Itasca 708
Medium
Photography
Artist Statement
N/A
— 23 —
Gretchen Richardson
Program
Photography
Work Title
(Left to right) Red, Yellow, Purple
Medium
Photography
Artist Statement
N/A
— 24 —
Artist
Madelin Zaycheck
Artist
Program
Photography
Program
Photography
Work Title
(from left to right) Red Violet Leaves, Red and Yellow, The Blue Bottle
Work Title
(left to right) Gigi, Apple
Medium
Photography
Medium
Photography
Artist Statement
N/A
Artist Statement
N/A
— 25 —
Eleza Seidenstein
— 26 —
Academic Achievement Center: INSTRUCTOrS are now ON DUTY
Image of: Academic Achievement Center Photo By: Ronald Farber
Robb Main Media Arts & Animation student onstrated competence in specific subject areas. Tutors assist students with skill enhancement and guidance; however, they are not trained instructors, but they can help augment a student’s skill set. The faculty is responsible for teaching and assessment, but tutors can provide valuable help in a stress free environment.
“Do you know what the Academic Achievement Center [AAC] is? Do you know where it is?” It’s something you should look into. A large numbr of students are unfamiliar with Academic Achievement Services [AAS] and the amazing resources it provides. These services are not just for students with trouble learning or students behind in classes. They are for all students seeking to improve their abilities and excel in their work. Sometimes it’s difficult to ask for help, but success can be difficult to achieve if we don’t actively seek the support we need.
As of winter quarter, there are also a number of instructors devoting time to the centers in order to assist students who need their particular expertise. This is an immense asset to AAS.
AAS offers a number of student services around campus: the Academic Achievement Center in room 320, the Skills Center in room 011, and workshops, speakers and forums throughout the quarter.
According to Photography Instructor Brett Kalusky, “In my opinion I think a potential benefit to having instructors in the AAC is that it creates another context in which a student may learn.”
Both centers are run by peer tutors and are scheduled Monday through Friday. Both centers offer help in most program areas, but there is some specialization. For instance, Interior Design students seeking help with CAD work would mostly likely need to access the Skill Center in room 011 because the tutor and the technology is relevant to that area. Stop by and check out the schedule posted on the door.
Having instructors is a great benefit to all who frequent the learning centers. It is an opportunity for students to get the instruction they may need or wish to enhance, while giving the tutors a chance to observe the actual teaching process and increase their skills as tutors. Even teachers, like Mathematics Instructor Tim Storsved, are learning in the centers, “As an instructor, I’m interested in knowing what the student finds confusing, or might be struggling with conceptually. Sometimes a student doesn’t
Peer tutors are a great resource. Tutors go through a fairly rigorous selection process to become tutors and have dem-
— 27 —
can quickly assess your needs and tailor my approach to help you in the best way possible.”
know quite what the problem is… having an instructor available in the AAC allows a one-on-one experience. This allows the instructor and the student to pinpoint and then address what they find confusing. The learning goes in both directions, too. Being an instructor, it is important for me to identify pitfalls students might experience while learning a subject.”
Peer tutors are there to help you with your work, or point you in the right direction if they’re not sure how to help you, and instructors are becoming increasingly available too. Check the schedules for the learning centers in room 320 and 011 to find out when particular tutors and instructors are available. If the times don’t fit with your schedule, stop in and fill out a tutor request form, and arrangements can be made at a time convenient for you and a tutor to meet.
Media Arts & Animation Instructor Jon Dege has had a similar experience, “I’ve found that spending time in the AAC has helped me out quite a bit in understanding why students might be seeking help outside the classroom, and I’ve been able to adjust my teaching approach based on what I see in hopes of accommodating students more effectively.”
There is no reason for a student to struggle alone. There is help out there; just ask for it. End
The best resources in this school are the instructors. They will answer questions, even the seemingly stupid ones, and direct you where to access help with whatever you’re working on. They want you to succeed. Mathematics instructor, Jeremy Lawson, understands the need for individuating students, “I find it amazing how differently each student learns. As an instructor I have to teach in a way that is most effective to the majority of my students. I do realize that this may not be the best approach for every student. If you come in and see me in the AAC, I
— 28—
Artist
Stephanie Collins
Artist
Maggie TszWai Chan
Program
Photography
Program
Graphic Design
Work Title
(from Left to Right) Conner, Waiting
Work Title
Untitled Series
Medium
Photography
Medium
Photography
Artist Statement
N/A
Artist Statement
N/A
— 29 —
— 30 —
THE SUPPLY STORE: GET WHAT YOU NEED Image of: Barry Rosenman & Erik Thompson Photo By: Corey Deguia
Housed within the Supply Store, the Print Services department is run by Erik Thompson. Thompson also employs students in the work study program.You wouldn’t believe what he knows, and what he does when he’s not printing student work. Thompson writes music reviews for three different music sites, including City Pages, and two UK sites, The Line of Best Fit, and This Is Fake DIY. “Music is my passion,” says Thompson.
Melissa Dunn
Web Design & Interactive Media student
Welcome to The Arts Institutes International Minnesota Supply Store. Here, we have textbooks, art and design supplies, clothing, and even a few treats.You can also have prints made through our school’s Print Services department. The supply side of the store has been run for the last eight years by Barry Rosenman. He’s a busy man. Rosenman employs several students in the school’s work study program to help him conduct sales and handle customer service. The help allows Rosenman to coordinate with the faculty and Academic Directors to purchase required textbooks and other supplies. Rosenman also facilitates acquisition and distribution of all new-student kits. Once a year, the content of the kits is revised with input from faculty.
Cory’s Artwork
As far as Print Services is concerned, Thompson looks to the future, “It would be nice to grow larger along with the school, to have more space and provide more services to the students. But otherwise, for what we have available to us, we’re a pretty nice little operation.” Thompson takes pride in helping students create something tangible out of their designs—turning their digital files into something they can hold in their hands and be proud of. Thompson has some advice for students submitting work to Print Services, “Submit PDFs whenever possible—it locks in your fonts and images, and don’t forget the 2 for 1 deal on printing multiple-page PDFs as well.” Print Services request forms are located in the store and walk you through specific steps so you can submit your files effectively.
Rosenman also manages orders for the biannual graduation ceremonies. Rosenman’s mission is to provide viable products and services to all members of our academic community. “I would like students to know they should ask for anything they don’t see on the store’s shelves. Since our area is small, we may have items behind the counter or in our storage space in the backroom. I’d also like to provide supplies that students want but that we don’t currently carry, but that is difficult if I don’t know,” says Rosenman.
And one last thing, you know that student worker behind the desk, that “bookstore girl?” Well, that’s me. I’ve worked in the Supply Store in the work study program for over two years, but now it’s time for me to graduate. I want to say it has been a pleasure working with Barry Rosenman and Erik Thompson in the Supply Store. I’ve enjoyed my time helping students find their way around the store and get what they need. I hope this article reflects my appreciation for the relationships that have developed as a result. I’ll always have a soft spot in my heart for everyone in the Supply Store. Hopefully, you will too. End
Rosenman sees change on the horizon, especially with textbooks, “The most important thing that will affect the future of the store is the new way textbooks will be accessed. I think “hard” copies of textbooks will be superseded by digital delivery through electronic devices like Kindle, Nook, and Ipad, or whatever technology brings in the future.”
— 31 —
Artist
Corey Deguia
Program
Photography
Work Title Top
Boisterous
Work Title Bottom
Hugs
Medium
Photography
Artist Statement
N/A
— 32 —
Artist
Zach Wolf
Artist
Kesha Nash
Program
Graphic Design
Program
Media Arts & Animation
Work Title
Metropolis
Work Title
Hangin’ with My Bugz
Medium
Digital Artwork
Medium
Digital Artwork
Artist Statement
I created this typeface just for fun. I wanted a really simple,
Artist Statement
I created this group of characters just for fun. Originally,
readable type with a tall cap height and slender weights.
they started out as cartoon bugs. As my digital painting skills progressed, I decided to update them in a group painting and added yours truly. My goal is to evoke a sense of urbanism with the characters.
— 33 —
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VISUAL EFFECTS INSTRUCTOR co-produces internet Sensation: TRANSYLVANIA TELEVISION Image of: Michael Heagle
Anj Kozel Director of Communications
run into the ground by a group of business misfits—an aged and acerbic vampire grasping to stay relevant, a beatnik bat lost in a time warp of his own, and a hand-stitched janitor monster. Furry hotwires the station’s ailing antenna to the fabled Frankenstein Device, and chaos ensues. Now, with worldwide broadcast range and the unpredictable power to reanimate dead TV shows, the only thing standing between the bad guys and world domination is themselves.
Visual Effects & Motion Graphics instructor Michael Heagle has been very busy over the last couple of years. When he is not teaching classes, he is involved in association with Minneapolis-based Puppet Forge to produce Transylvania Television (TVTV). TVTV has been attracting college and Generation X audiences by blending traditional stand up, sitcom television, and pop culture references with their own cutting edge humor. Now in its third year, TVTV is about to go mainstream by producing an hour-long Halloween special on the Twin Cities network CW (formally known as WB23) on October 22, 2010 at 11:00 pm (CDT).
The TVTV Web series is gathering steam as they produce their Halloween special as well as their third season. TVTV producers and “fleece animators” continue to expand their audience base. Using the Web and guerilla marketing tactics, TVTV has been reaching out to audiences via Facebook, iTunes, and Twitter while creating an army of “zombie minions” for their cult hit. Members of the media have taken notice.Various national science fiction, horror, and comedy blogging news sites have been singing the praises of this underground comic hit. Critical attention has been garnered as well in print publications including USA Today and the St. Paul Pioneer Press. End
TVTV is horror sitcom that’s really NOT for kids. Like the enormously successful Avenue Q and South Park, TVTV exploits dark comedy to comment on such varied themes as recession, revenge, future shock, censorship, love, racism, and erroneous atomic monsters. The result is a cynically smart web series guaranteed to appeal. TVTV can be described as an all-puppet sitcom aimed at adults. Imagine if Avenue Q were crossbred with the classic Munsters TV show. The production values are professional grade and the producers hope that their work will create another Mystery Science Theater 3000 cult-like following. Filmed and produced in Northeast Minneapolis by a talented group of film professionals, the creators wanted to bring something worthwhile and entertaining to the local Twin Cities market, and they are making it available to the public for free online. TVTV follows Furry Ackermonster, a yeti with an associate’s degree and a dream as he works at a low-rent UHF station deep in the Carpathian Mountains. Furry finds TVTV being
TWIN CITIES CHEF INVITED TO THE WHITE HOUSE: Chef Seth Bixby Daugherty Selected As ParT of Panel to Improve School Lunch Programs Nationwide Anj Kozel Director of Communications Share Our Strength and White House Chef Sam Kass invited Chef Seth Bixby Daugherty to participate in a panel of national chefs advising on how to improve the national school lunch programs. The panel assembled the First Lady Obama’s initiative, ‘Let’s Move’ that will launch sometime in June 2010. Chef Bixby Daugherty currently works as a Chef Instructor at The International Culinary School at The Art Institutes International Minnesota and heads the Real Food Initiative.
Anj Kozel Director of Communications Kayla Peterson, a South Saint Paul resident and Photography student attending The Art Institutes International Minnesota, was one of four national students awarded a $4,000 tuition scholarship from the Photographic Society of America (PSA) and The Education Foundation. Her scholarship will be paid out over the course of three quarters and during the fourth quarter, Kayla will submit a portfolio of her best photographic work, which will be displayed at the PSA convention in September of 2011. Her Photography instructor, Brett Kallusky, nominated her for this award based on“her strong work spanning two quarters in Digital Photographic Production and Digital Darkroom.” Thirty-one Photography students from across The Art Institutes system of schools were nominated and only four students were chosen for this prestigious annual scholarship. End
As part of the First Lady’s ‘Let’s Move’ initiative, the White House will create a “toolkit” for chefs that will allow them to successfully engage students in their schools. Subjects would include School Food 101 and Assessment tools. Chef Kass has an “adopt-a-school” campaign in mind with a big White House launch event later this year. End
Transylvania Television Cast
— 35 —
Photography Student Wins Scholarship
— 36 —
Artist
Kristen Gregerson
Artist
Program
Fashion & Retail Management
Media Resources Coordinator
E-Cage Manager
Work Title
N/A
Work Title
No. 686 2
Medium
Custom made jewelry
Medium
Artist Statement
When you trust in fate, you will always be in the right place at the right time. My jewelry is inspired by the world. If you get in touch
Artist Statement
Andrew Schroeder
Photography
N/A
with the world, it will get in touch with you. Once you consciously understand that time and reality don’t exist, you will be unstoppable.
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Summer 2010