minimum spring 2013

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christiania, the freetown of copenhagen, is without a doubt one of denmark's most fascinating, colorful and happy places to be. in 1971 squatters took over an abandoned military site in the very middle of copenhagen and proclaimed it a FREE self-governing utopian society. ever since the controversial area and its' 600 "christianitter", loved by so many, have become strong synonym with freedom, love and easygoing bohemian lifestyle. the characteristic and magnetic atmosphere of christiania is truly one of a kind, and meets you the minute you enter the freetown. at the old part of christiania you will find a truthful interest in other people, a place where everybody helps each other and feels free. another side to christiania is the raw and edgy places that meet the eye as you walk through the main entrance. the 2013 spring collection mixes both sides of christiania. the look celebrates the individual style. the collection focuses on the detail in each style; it brings you designs that are made with the sole purpose of being used - in materials that can endure it. the social and design boundaries have been pushed and blurred through christiania for decades, minimum emulates these ethos in the ss13 collection by forgetting the social confines of design.









































kieron tee ae5, samden shorts t69, boston belt am1, baxley jacket ab1

ty tee r66, caspian shorts s30, charlton blazer ac2

demetrio shirt u92, david j53, hector pullover n58

cortez tee aa5, samden bb3, franco jacket x34

travis shorts ab1, yoshi sweat aa9

kieron tee ae 4, samden shorts aa8, watson shirt u73


keshawn shirt u77, caspian shorts s30

julius shorts aa7, walton shirt a13

dean shirt 015, julian pants u64, boston belt am1, sam blazer u64, twain bowtie ag2

ty tee r66, frede shorts 395, bastian jacket r73

brant tee u94, frede shorts 395, edi blazer u62

watson shirt u73, samden shorts aa8, edi blazer u63, twain bowtie ag4, seatle hankie ag4


ty tee r66, kerry pants t37, bellamy jacket u44

mariano shirt u67, samden shorts t69, brigham pullover u49

branson shirt u81, samden bb3, berilo cardigan u48

byram tee aa1, boston belt am1, frede shorts 395

samden shorts aa8, rory sweat ad1

rich pullover n63, don jeans u24, amory jacket u41



lido jumpsuit x57, amala blazer x55

susan dress x08

papaya jacket n86, trenna shirt x53, stine skirt v23

deena jeans x74, silja blouse x67

isabella blouse x46, krista top s67, rine pants x63

milena waistcoat x31, dawn tee w13, mariella pants x68


ina jacket x33, warda top x66, gamma shorts 395

prella jeans x78, denia blouse x68

envy jeans x76, trillah tee x64, linea waistcoat w01

pam blouse x52, perra shorts x53

smilla jacket x32, deena jeans x74

mella dress x58


ofelia waistcoat w29, dawn tee x72, agnella skirt x68

ranja jacket x63, annelie jumpsuit w62

wilda top x65, amina pants x62

malika jacket x31, brenda blouse x47, deena jeans x74

vega jacket x34, envy jeans x76

milla blouse x45, media skirt x57


a special thanks to all the wonderful people we met during our visit at christiania. they all contributed to some unforgettable days.

campaign photographer: steinn – mingo / hair & make-up: henrik steen _ lookbook photographer: rasmus – minimum / hair & make-up: annette - unique model female: petrine - scoop models / male: christian - scoop models _ creative idea and look: henrik, martin, gitte, anne louise, minimum


minimum denmark balticagade 16 dk - 8000 aarhus c + 45 70 25 05 31 minimum sweden + 45 70 25 05 31 minimum norway + 47 92 41 35 44 minimum uk/ireland + 44 79 664 654 56 minimum germany + 49 30 695 976 90 minimum switzerland + 49 30 695 976 90 minimum austria + 49 30 695 976 90 minimum finland + 358 20 763 09 80 minimum holland + 31 88 550 99 05 minimum belgium + 32 477 34 11 26 minimum france + 33 628 93 18 33 minimum italy + 39 045 6717111 minimum austalia + 61 406 106 075



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