5
JEWELRY COMPANY INC
PROJECT TYPE:
Retail
PROJECT LOCATION:
Rosedale, Illinois
OBJECTIVE
Improve the effectiveness of the design in conveying the brand to the guest
TARGET USER:
Upper middle class professional men and women
CONCEPT DEVELOPMENT
OLIVE TREE Represents: - Fruitful - Evergreen - Resilient - Historic symbolism: - Abundance - Prosperity - Reliability - Perpetuity Inspired by: - the store’s emphasis on selling high quality jewels to trusting customers who often become life long customers.
Key Words: - Contrast - Movement - Comfort - Luxury
Project 5 >> Retail >> Jewelry Company Inc
CONCEPT DEVELOPMENT
IDEA SKETCHES
Project 5 >> Retail >> Jewelry Company Inc
BRANDING
LOGO DESIGN
WINDOW DISPLAY
BEHIND MAIN COUNTERS
PACKAGING
Project 5 >> Retail >> Jewelry Company Inc
FLOOR PLAN 74' 46' - 7"
5 12' - 7 1/2"
4
3
6
3 6'-0"
1'-5" 13' - 0"
40' - 1 1/2"
1
2
1' - 5"
6' - 2"
3 4
10' - 0"
3 4'-4"
11'-8"
4
2' - 6"
6 4
13' - 6"
2' - 6"
12' - 0"
1. Main Entry
7. Wedding, Engagem
2. Watches and Wearable Technology
8. Storage, POS and G
3. Jewelry Display
9. Manager’s Office
4. Window Display
10. Vaults
5. Wall Display
11. Lockers
6. Loung and Waiting Area
12. Break Room
0"
18
7' - 6 1/2"
17
16
9'-0"
9
13
12
10' - 2 1/2"
8
14 28' - 5"
10
7
6' - 2"
15
7' - 4" 4' - 1 1/2" 9' - 9 1/2"
3' - 2"
5' - 4"
11
N Graphic Scale
14' - 0"
ment and Gifts
Giftwrap
7' - 9 1/2"
6' - 0"
4' - 7"
"
5' - 11"
8' - 5"
5' - 9"
0’
9’
18’
13. Tele-com and Security 14. Electrical Panel 15. Janitor 16. Shipping and Repair 17. Staff ADA Restroom 18. Customer ADA Restroom
Project 5 >> Retail >> Jewelry Company Inc
ELEVATIONS
EXTERIOR: NORTH
Graphic Scale
0’
3’
6’
Project 5 >> Retail >> Jewelry Company Inc
ELEVATIONS
INTERIOR: NORTH
INTERIOR: SOUTH
Graphic Scale
0’
3’
6’
Graphic Scale
0’
3’
6’
Project 5 >> Retail >> Jewelry Company Inc
ELEVATIONS
INTERIOR: WEST
INTERIOR:EAST
Graphic Scale
0’
3’
6’
Graphic Scale
0’
3’
6’
Project 5 >> Retail >> Jewelry Company Inc
PERSPECTIVE VIEW
MAIN DISPLAY AREA: Jewelry, Watches, Wearable Technology
Project 5 >> Retail >> Jewelry Company Inc
PERSPECTIVE VIEW
MAIN COUNTER AREA: Wedding, Engagement, Gifts
Project 5 >> Retail >> Jewelry Company Inc
PERSPECTIVE VIEW
VIEW FROM OFFICE AND BEHIND COUNTER
Project 5 >> Retail >> Jewelry Company Inc
CUSTOM ELEMENTS
OLIVE INSPIRED DISPLAY MODULE
LEAF AND T
TRUNK INSPIRED DISPLAY MODULE
Project 5 >> Retail >> Jewelry Company Inc
SUSTAINABILITY CONFLICT FREE DIAMOND AND RECYCLED PRECIOUS METALS - Human rights and environment responsibility
- Protecting envir
- Strict s
- Mined with fair trade principles
- Revive
- Provide local jobs - Safe working conditions
- Customer Invol
- Fair wage, education and training for miners
- Preciou
- Tracable source information
- Be edu
LED LIGHTS
DAYLIGHT
- Dimmable for energy conservation
- Maximize natural daylight
- Long lasting
- Minimize use of artificial lights
- Reduce maintenance cost
- Enhance mood, atmosphere, productivity
- Reduce greenhouse gas emission
ronment
standards to protect local ecosystems previous mines vement
us metals recycling program
ucated about jewelry source
UPHOLSTERY
INNOVATIVE METAL APPLICATION
- ‘Carnegie Xorel Wall Covering’
- ‘LuminOre’
- ‘Carnegie Cycle S Upholstery’
- Spray-on technology using recycled metal
- ‘Enviro Leather California Collection’
- Minimize use of metal
- Low VOC
- For example: core material can be
- Renewable natural fibers
recycled wooden frame
- PVC, chlorine free
- Cost effective
- No heavy metal dyes
- Longer life cycle
- Animal friendly - Post consumer recycled materials
Project 5 >> Retail >> Jewelry Company Inc