a d a Can Chloe NØrgaard FW 2013 We’MINKPINK’S re here! CANADIAN INVASION
LA LA LAND
SCRAPBOOK OR DIE
A mad riot of psychedelic colour, unique characters and clashing prints, the campaign features rainbow haired model du jour of eye-watering gorgeousness Chloe Norgaard, alongside beyond beautiful LA based actress Daveigh Chase.
Styled by global phenomenon Mark Vassallo and shot at the wildly diverse Venice Beach by internationally renowned photographer Mike Piscitelli, this is set to BLOW UP when it launches around the world on July 15th 2013!
has l anded! Here at MINKPINK Headquarters we are literally bursting out of our boyfriend jeans with excitement right now – in fact, it’s all we can do to stop ourselves spontaneously cartwheeling round the showroom because, yep, that’s right...WE’RE COMING TO CANADA! At long last the wait is over and as of July 1st 2013, House of Quirky will be completely taking over MINKPINK Sales and Marketing across the whole of Canada – and trust us, we could NOT be more thrilled! MINKPINK have been just a teeeeny bit OBSESSED with all things Canada for WAY too long now, so we are crazy stoked with all these amazing new changes! MINKPINK just keeps getting bigger, and we have thousands of fans all over the world – but right now our focus is really on growing the brand here in Canada because, quite frankly... we LOVE you guys! Not only are we opening our own brand spanking new MINKPINK offices here and appointing a dedicated Toronto-based PR agency, we’re also bringing in a complete super-support team to get things off the ground with a flying start, reintroducing MINKPINK to our awesome Canadian fanbase.
meet the team
Jose Stemkens Vice President of House of Quirky North America
Silvie Maceckova Customer Service and Logistics Manager
Natalie Church MINKPINK Sales Manager, Canada
Amy-Louise Hoare Group Marketing Manager
We want you to know that your needs come first for us, and we’re beyond committed to making sure we provide every resource and function you could possibly dream of in setting up what we know is going to be a truly awesome business here in Canada. We’ve put systems in place to ensure there is no disruption whatsoever in how you guys run your show, and so in keeping things super straightforward, we won’t be making any changes to our Sales Agents – including all Sales Enquires and RA’s. Contact us on (213) 627 7922 or (213) 627 7924 or toll free on (855) 627 7922. Fax us on (213) 627 7929.
Kerry Lawrence at Horton Berner Agency in Vancouver
Bessy L’agence at Skoop Agency in Montreal
Kate Devlin at Skoop Agency in Montreal
Shannon Anderson at Slavin Raphael Agency in Toronto
In terms of deliveries, Freemark Apparel Brands will continue to take care of these right up until December 31st 2013, with House of Quirky starting afresh in the new year, taking over via NRI Distribution as of January 1st 2014. The timing of MINKPINK’s Canada landing could literally not be better, as it coincides pretty much perfectly with the launch of MINKPINK’s mind-blowingly eclectic and visually dazzling Global Campaign – aptly monikered ‘LA LA Land’ As you can see, we’ve definitely got our hands full with everything that’s going on here at MINKPINK (and that’s just the way we like it!) – but to make things even more interesting, we’ve decided to launch our am-aaaah-zing New Look Global Website in conjunction with the release of the LA LA Land Global Campaign. We won’t give away too much just yet, but what we can tell you is that it is gonna be preeeetty damn special. With both a new look, new functionalities – including geo-targeting capabilities – and live social feeds, the site will provide all our fans globally with a twoway communication channel and an awesome access-all-areas portal through which our girl can search out even more MINKPINK goodness at the simplest click of a button – too easy!
m e e t o u r d e si g n e r s
Dani
Kara
Jodie Kali Olivia Sara (one sixth of the MINKPINK design team!)
What I’m crushing on right now? Bindis! And sticking them on my face like Gwen Stefani! trending for fall? Mental digital prints with crazy socks - and the higher the Spice Girls platforms the better! MY FALL HOT PICK? ‘Fun House’ jeans. HOW WOULD I STYLE MY HOT PICK? Rolled up with some loud socks and black boots, an awesome vintage tee, a big cropped fur jacket and a spikey headband!
We LOVE our MINKPINK girls and we’re constantly looking for fun new ways to involve them in the world of MINKPINK... which is why we’re majorly excited about the release of our new MINKPINK Facebook scrapbooking app ‘Scrap Attack’. Launched to coincide with both the Global campaign and website launch this, in true MINKPINK fashion, is an industry first! Our ridiculously creative MINKPINK Facebook followers can channel their inner Chloe Nørgaard (extreme scrapbooking FANATIC) by ‘liking’ the app on Facebook – they can then start uploading their images and go wild with every manner of digital glitters, gems, jewels and stickers they could imagine to craft their own unique, one off piece of artwork. Once they’re done, they can show off their artistic prowess by sharing their creation across their social media channels. Sounds pretty sick right?! Well, that’s all from us for now. We hope you’re as excited as we are about all the awesome things coming up over the next few weeks – don’t forget to check out the new website, and follow us on Instagram, Facebook and Twitter to keep right up to date with all the happenings in the land of MINKPINK!
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