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EUROPEAN CHAFER BEETLE
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16 46
8 Events 31
10 Standing Still at Warp Speed: Adaptability is Key 2020 was the year when time both stood still AND the need to adapt came at warp speed.
14 Landscape Awards 2021 The entry portal is now open. Submit your best projects and be recognized for your excellence.
36
20 Master Classes & Upgraded Learning Tracks There are several opportunities to invest more
12
5 Factors That Make Your Business Worth Buying Among Green Industry businesses with similar annual revenue, why would some be worth so much more than others?
in your learning experience this year at Northern Green.
23 Session Highlights Northern Green speakers will cover trends like
16
European Chafer Beetle Jim Calkins reports on the finding of a highly destructive turf pest in Minnesota.
house plants and concrete roof deck pavers set on a pedestal system.
32 AmericanHort Recommends Terms for Disease Resistance Claims The goal is that the end customer understands
27
Prepare Your Pivot Betsy Pierre wants to help us catch a virtual vision for marketing during and after a pandemic.
31
Top 10 Performing Annual Flowers Nearly 450 annual flower varieties were trialed this year at the U of MN WCROC. These are the top performers.
the claim being made regarding a plant’s resistance or tolerance to a stress.
42 Out & About &45 With physically distanced events held under a bright blue sky, masked MNLA members adapt to a pandemic.
46 Commissioner Petersen Is 2020 Advocate of the Year Petersen was recognized for his leadership
36
MNLA Foundation Promotes Careers During Pandemic With a class size of only ten and COVID-19 safety precautions in place, the
during the pandemic and his partnership with Minnesota’s Green Industry.
Foundation’s workforce outreach continues! Landscape & Hardscape Install & Design Garden Services & Landscape Mgmt Garden Centers Growers: Nursery & Greenhouse Irrigation & Water Mgmt Arborists & Tree Services All
Cover photo: Esther Jordan. Table of Contents Images: Top Left: David Cappaert, Bugwood.org. Middle: Esther Jordan. Bottom: Paulette Sorenson. october 20 MNLA.BIZ
5
DIRECTORY
october 2020 n v43 n10
MINNESOTA NURSERY & LANDSCAPE ASSOCIATION Successful Businesses Grow Here! 1813 Lexington Ave. N., Roseville, MN 55113 651-633-4987 • Fax: 651-633-4986 Outside the metro area, toll free: 888-886-MNLA, Fax: 888-266-4986 www.MNLA.biz • www.NorthernGreen.org Mission: The mission of the Minnesota Nursery & Landscape Association is to help members grow successful businesses. BOARD OF DIRECTORS Tim Malooly, CID, CLIA, CIC, President Water in Motion 763-559-7771 • timm@watermotion.com Randy Berg, Vice-President Berg’s Nursery, Landscape/Garden Center 507-433-2823 • randy@bergsnursery.com Matt Mallas, Secretary-Treasurer Hedberg Supply 763-512-2849 • mmallas@hedbergaggregates.com Faith Appelquist, MNLA-CP Tree Quality LLC 612-618-5244 • faith@treequality.com Patrick McGuiness Zlimen & McGuiness PLLC (651) 331-6500 • pmcguiness@zmattorneys.com Mike McNamara Hoffman & McNamara Nursery & Landscaping 651-437-9463 • mike.mcnamara@hoffmanandmcnamara.com John O’Reilly Otten Bros. Garden Center and Landscaping 952-473-5425 • j.oreilly@ottenbros.com Jeff Pilla, MNLA-CP Professional Turf, Inc. (Proturf) 952-469-8680 • jeff@professionalturf.com Nick Sargent, MNLA-CP Sargent’s Landscape Nursery, Inc. 507-289-0022 • njsargent@sargentsgardens.com Cassie Larson, CAE MNLA Executive Director 651-633-4987 • cassie@mnla.biz STAFF DIRECTORY Executive Director: Cassie Larson, CAE • cassie@mnla.biz Membership Director & Trade Show Manager: Mary Dunn, CEM • mary@mnla.biz Communications Dir.: Jon Horsman, CAE • jon@mnla.biz Education/Cert. Manager: Susan Flynn • susan@mnla.biz Dir. of Government Affairs: Forrest Cyr • forrest@mnla.biz Regulatory Affairs Manager: Jim Calkins • jim@mnla.biz Accountant: Kris Peterson • kris@mnla.biz Foundation Program Coordinator: Paulette Sorenson • paulette@mnla.biz Administrative Assistant: Lora Sondrol • lora@mnla.biz Advertising Sales: 763-295-5420 Betsy Pierre, Advertising Mgr • betsy@pierreproductions.com Legislative Affairs Consultant: Doug Carnival 6
MNLA.BIZ october 20
Arborjet .................................................................................................. 15 Aspen Equipment ................................................................................ 44 Bachman’s Wholesale Nursery & Hardscapes ............................... 3 Carlin Horticultural Supplies/ProGreen Plus ............................... 41 Central Landscape Supply ................................................................ 37 Cushman Motor Co. Inc ...................................................................... 14 Edney Distributing Co., Inc. ............................................................... 38 Frontier Ag & Turf ................................................................................. 11 Frost Inc ................................................................................................. 29 Fury Motors ........................................................................................... 39 Gertens Wholesale & Professional Turf Supply ............................. 2 Green Turf Sod Farms ........................................................ Front Cover Hedberg Landscape & Masonry Supplies ..................................... 29 Jeff Belzer Chevrolet ..................................................................... 24–25 Klaus Nurseries .................................................................................... 30 Lano Equipment, Inc. .......................................................................... 37 Minnesota Propane Association ...................................................... 30 Monroe Truck Equipment .................................................................. 34 Out Back Nursery ................................................................................. 29 Peat, Inc. ................................................................................................. 11 Plaisted Companies .............................................................................. 7 Rock Hard Landscape Supply ........................................................... 30 SMSC Organics Recycling Facility .................................................... 44 Sunbelt Business Advisors ................................................................ 41 The Resultants ..................................................................................... 38 The Tessman Company ....................................................................... 37 Tri-State Bobcat, Inc. .......................................................................... 26 Truck Utilities, Inc. ............................................................................... 40 Versa-Lok Midwest ................................................................................ 4 Ziegler CAT ..............................................................................Back Cover
UPCOMING
MNLA is continuing to plan education and events for the green industry. All precautions will be taken to meet social distancing requirements and the guidelines set in place by local and state agencies as well as venues. But, as we all know, there are no promises during these times and we are taking this day by day and will announce any changes as they come if necessary. We also know these are difficult and uncertain times for everyone, so we've made a few adjustments. Should changes occur causing an event to be cancelled due to COVID-19 issues, your registration would be refunded in full.
OCT
30
MNLA CERTIFICATION EXAM Prove what you know and sit for the exam to become an MNLA Certified Professional. Seats are also available for the November 6 exam date. MNLA Office, Roseville ➽ MNLA.biz
NOV
09
OSHA CHAINSAW & CONCRETE SAW SAFETY AND MAINTENANCE SEMINAR – ENGLISH AND SPANISH This half-day seminar (English in the morning/Spanish in the afternoon) taught by Armando Actis covers OSHA rules and regulations regarding protective clothing, safety features, starting procedures, operating procedures and productivity, maintenance, chain sharpening and more. English: Cedarholm Community Bldg.; Spanish: MNLA Office, Roseville ➽ MNLA.biz
NOV
10
MASTERING FOREMANSHIP TRAINING In this dynamic seminar, foremen learn how to more effectively handle tight deadlines, tight margins and increase customer satisfaction. Cedarholm Golf Course, Roseville, MN ➽MNLA.biz
NOV
17 –18
ICPI CONCRETE PAVER INSTALLER COURSE Two-day classroom-based training on proper installation (both residential and commercial) of interlocking concrete pavement systems. Participants will have the opportunity to pursue certification. Cedarholm Golf Course, Roseville ➽MNLA.biz
NOV
18 iStock.com/bee32
MNLA LANDSCAPE AWARDS SUBMISSION DEADLINE The MNLA Landscape Awards is a program for installed landscapes. Entries are due by midnight. ➽MNLA.biz
NOV
20
The Scoop, October 2020, Issue 10 is issued monthly,
Online Zoom Workshop ➽MNLA.biz
published in The Scoop are © Minnesota Nursery & without written permission of MNLA, 1813 Lexington Ave N., Roseville, MN 55113. Subscription price is $99 for one year, which is included with member dues. POSTMASTER:
This Workshop Meets MDA’s Commercial Pesticide Applicator Requirements For: Category A (Core), E (Turf and Ornamentals), and J (Forestry, Rights-of-Way and Natural Areas).
12 times per year. All original works, articles or formats Landscape Association, 2020, and may not be used
MNLA/MTGF ONLINE PESTICIDE RECERTIFICATION ZOOM WORKSHOP (CAT. A, E AND OPTIONAL J)
JAN
12 –14
NORTHERN GREEN Get ready for quality education, unparalleled networking, and a dynamic trade show. NorthernGreen.org
Send address changes to The Scoop, MNLA, 1813 Lexington Ave N., Roseville, MN 55113. Editorial Contributions. You are invited to share your
2020 MNLA seminars
expertise and perspective. Article ideas and manuscripts
generously supported by:
should, whenever possible, reflect real and specific experiences. When submitting an article, please contact the publisher at jon@mnla.biz or 651-633-4987. MNLA
reserves the right to edit all Scoop content.
➽Information on industry events: MNLA.biz/events. Free member-only videos: MNLA.biz/OnlineEducation.
8
MNLA.BIZ october 20
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FROM THE EXECUTIVE DIRECTOR
Standing Still at Warp Speed: Adaptability is Key Cassie Larson
MNLA Executive Director
The year 2020 will forever be emblazoned in our memories as the year when time both stood still AND the need to adapt came at warp speed. The green industry went from potentially being completely
shut down in March, to fully operational in a matter of weeks. But when the permission to proceed finally came, it was in no way business as usual. Prioritizing the health and safety of workers and customers required businesses to adapt their normal operating procedures, and fast! I think the question on everyone’s mind now is, what’s next? What will 2021 look like? No one can be sure, but in talking with association colleagues from across the country who serve a variety of professions, I can tell you there are some common threads emerging. Here are some predictions on trends coming at us for the remainder of 2020 and 2021: 1. New technology will continue to play an even larger role. What will that look like for the green industry? Probably something like mass adoption of electric equipment and robotic mowers, drone inventory of growing fields, and mobile accessible software in the field allowing crews to do more remotely. 2. Worker retraining will be a key source of employees. With many industries still not fully re-opening
due to COVID-19, and unemployment levels high, retraining workers from other industries feels like a great opportunity for green industry companies to consider. 3. The on-demand economy will continue to accelerate causing the green industry to innovate everything from ecommerce options to delivery service. 4. Remote work is here to stay. Yes, many will return to offices, but the expectation of a hybrid work environment with increased flexibility will be here to stay and will be necessary to retain quality green industry employees. 5. Localized purchasing has increased during the pandemic and is not likely to go away any time soon. This is exciting for the local grower and garden center who are likely to gain new customers in their immediate neighborhoods. Green industry businesses that are able to adapt quickly and capitalize on these shifts will be most successful moving forward. Change is truly the only constant, even when it comes at us at warp speed. So, embrace it. You’ll be glad you did.
➽ MNLA EXECUTIVE DIRECTOR CASSIE LARSON can be reached at 651-633-4987 or cassie@mnla.biz.
10
MNLA.BIZ october 20
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5 Factors That Make a Lawn Maintenance/Landscaping Business
WORTH BUYING Bob Harris
Sunbelt Business Advisors
AMONG GREEN INDUSTRY BUSINESSES WITH SIMILAR ANNUAL REVENUE, why would some be worth so much more than others? I have brokered the sale of many lawn maintenance/landscaping type businesses and am often asked to provide an opinion of value. The value of one business over the other can be far different even when they are similar in revenue size. Here are the key value drivers that owners should consider prior to selling their lawn maintenance/landscaping businesses: 1. Mix of Service Offerings
I have found that buyers will pay more for a business that provides services that are recurring in nature such as fertilization, weed control, mowing, irrigation, tree care and pest control. Businesses that primarily provide landscaping services on a project basis are not as desirable and typically require more capital equipment and labor to perform the work.
iStock.com/Nikolamirejovska
2. Customer Type
A business that provides recurring services to corporate campuses and government/municipalities will typically have more value than those that service primarily residential or townhome association properties. Having signed contracts in place is very important regardless of which customer type you service. Customer concentration is also an important factor and business owners should strive to keep their largest customer at no more than 10% of overall revenues.
3. Owner Dependency
Buyers are more comfortable in purchasing a business that has key management already in place and where the owner isn’t involved in every aspect of the business. As the owner, you want to have peace of mind that the business can operate without you and won’t miss october 20 MNLA.BIZ
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4. Profitability and Owner’s Cash Flow
It goes without saying that lawn maintenance/landscaping businesses that are highly profitable and provide good cash flow to the owner are much more valuable than those that are just getting by. It is important to keep an eye on margins and to price your services correctly. Growing revenue doesn’t make a business more valuable if the bottom line and overall cash flow to the owner isn’t also growing.
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Call for Entries
5. Condition and Quantity of Equipment
The online entry portal is open and we’re receiving entries for the 2021 Landscape Awards program right now. Go to www.MNLA.biz/landscapeawards to find the entry portal link and complete your entry by November 18! Full entry rules are posted on the entry form. Each winner receives a plaque, a ticket to the Green Industry Awards Celebration, a crest to display in print and for posting on their website, and other marketing materials. Submitting companies must be MNLA members who offer design, installation, bid/build, design/build, or other landscape specialty to their clients. Entries are not judged against each other; rather each entry is judged against the standards of excellence.
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Maintaining equipment and replacing older assets on a regular basis are also important and affect value. Buyers don’t want to purchase a business where they will need to immediately replace assets that are worn out and haven’t been well-maintained. Also, having too much equipment on the balance sheet is a waste of resources, especially if they are sitting idle for the majority of the time. Consider renting instead and keep just enough equipment on hand to adequately perform operations. The value of a lawn maintenance/landscaping business comes down to how risky the business is to the buyer. Focusing on these key value drivers will translate to a much higher value when it comes time for the owner to exit the business. ➽BOB HARRIS can be reached at 612-716-4579 or bharris@sunbeltmidwest. com.
14
MNLA.BIZ october 20
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CHAFER BEETLE
CHAFER European
BEETLE
James Calkins MNLA Regulatory Affairs Manager
A SERIOUS TURF PEST, documented for the first time in Minnesota.
More bad news on the invasive pest front. On August 10, 2020, the Minnesota Department of Agriculture (MDA) announced that European chafer beetle (Amphimallon majale; Order: Coleoptera, Family: Scarabaeidae – Scarab Beetle Family; synonym – Rhizotrogus majalis), a non-native and highly destructive pest of turf, has been found in Minnesota. The beetles were reported to a University of Minnesota entomologist by a south Minneapolis resident who noticed swarms of beetles in their yard at dusk. The find was subsequently reported to the MDA and the identity of the insects was confirmed by the MDA with the assistance of the United States Department of Agriculture (USDA). As the common name suggests, the European chafer beetle is native to Europe and was first documented in North America when a larva was found in a nursery in New York State eighty years ago in 1940. Unfortunately, it appears this destructive pest has found its way to Minnesota. About the same size as Japanese beetles (Popillia japonica), but typically smaller than our native May/June beetles/June bugs (Phyllophaga fusca, northern June bug, and other species), European chafer beetles look very similar to May/June beetles, but, in addition to being a little smaller (about a half-inch long and usually about two-thirds the size of May/ June beetles), are light brown in color instead of reddish-brown like May/June beetles. Comparatively, Japanese beetles have iridescent, copper-colored elytra, a green thorax and head, and distinctive tufts of white hairs that stick out from under the wing covers along the sides of their abdomens. Of course, as
most nursery and landscape professionals and many homeowners are well aware, Japanese beetles are another introduced pest that was inadvertently introduced to North America in the early 1900s. Unlike Japanese beetle adults that feed on trees and shrubs and can cause significant damage by feeding on the foliage, flowers, and fruits of more than 300 species of plants, European chafer beetle adults do not feed and the larvae only feed on the roots of grasses including turfgrass. European chafer beetles may, in fact, be the most damaging scarab beetle/white grub pest of managed turf, and especially low-maintenance turf, because the larvae feed on the roots of turf later into the fall and resume feeding earlier in the spring than the larvae of other scarab beetles including Japanese and May/June beetle larvae. According to the MDA, home lawns, golf courses, and turf growers could be significantly impacted if the European chafer beetle becomes established in Minnesota. Similar to the damage caused by the larvae of other scarab beetles, the damage caused by European chafer beetle larvae appears as irregular patches of yellowing and dying turf, which can be extensive when infestations are large. Most of the damage caused by the feeding of European chafer beetle larvae occurs in late fall and in the spring just before pupation and the subsequent emergence of the adult beetles. Poorly managed, stressed lawns tend to be more susceptible to infestation and damage. The larvae of all scarab beetles, including European chafers, are typically referred to as white grubs and the larvae of
different species look very much alike — white to cream colored with brown heads, a translucent lower abdomen that shows the dark colored contents of the gut, and bodies that are oriented to form a C-shape when at rest. Unlike May/June beetles which have a three-year life cycle, but the same as Japanese beetles, the European chafer beetle typically has a one-year life cycle. Adult beetles emerge from the soil in late spring and early summer (mid-June/July, but the timing can vary from year to year depending on soil temperatures) and mate in swarms on broadleaved trees and shrubs on warm evenings and nights during their one to two-week lifespan. It was this swarming activity that was observed by the homeowner in Minneapolis. After mating, the female beetles typically deposit 20-50 eggs individually in the soil (several inches deep) where they hatch in two to three weeks. The developing larvae feed on the roots of grasses and pass through three larval stages (instars) for the remainder of the summer and fall until the soil freezes (November; at this time, the grubs move deeper into the soil profile and overwinter below the frost line). The larvae continue feeding after the soil warms up again the following spring before they pupate, undergo metamorphosis, and emerge as adults completing the cycle. A variety of animals including racoons, skunks, foxes, shrews, moles, and birds feed on the grubs and can also cause significant damage to infested lawns as these predators search for grubs. Because the European chaffer beetle is a serious pest that is new to Minnesota, and
Figure 1. European chafer beetle (Amphimallon majale) adult; note that the tip of the abdomen protrudes slightly beyond the wing covers (hardened forewings called elytra), the overall, light brown color, and the longitudinal ridges on the elytra. Top: Michael Reding, USDA Agricultural Research Service, Bugwood.org Left: iStock.com/Nickbeer
october 20 MNLA.BIZ
17
Art Cushman, USDA Systematics Entomology Laboratory, Bugwood.org
CHAFER BEETLE
18
MNLA.BIZ october 20
EUROPEAN CHAFER BEETLES MAY, IN FACT, BE THE MOST DAMAGING SCARAB BEETLE/WHITE GRUB PEST OF MANAGED TURF, … ESPECIALLY LOW-MAINTENANCE TURF…
because the extent of its distribution in the state is unknown, the MDA would like Minnesota residents, including nursery and landscape professionals, to report suspected finds of the European chafer beetle to the MDA’s Arrest the Pest Line at 1-888-545-6684 or arrest.the.pest@state.mn.us (mailto:arrest. the.pest@state.mn.us). If possible, samples should be collected and photographed and placed in Ziplock-type bags and put in the freezer for future identification if needed. The MDA news release announcing the discovery of European chafer beetle in Minnesota is available at https://www.mda.state. mn.us/destructive-european-chafer-beetle-discovered-minnesota and additional information about the European chafer beetle, is available on the MDA website at https://www. mda.state.mn.us/plants-insects/europeanchafer. Other resources that may be of interest include: European Chafers, Japanese Beetles and Their Damage to Lawns; David Chinery, Cornell Cooperative Extension, 2016; https:// s3.amazonaws.com/assets.cce.cornell.edu/ attachments/15667/European_Chafers__Japanese_Beetles_and_Their_Damage_To_ Lawns.pdf?1464106751 Best Management Practices for European Chafer Beetle; Metro Vancouver and the Invasive Species Council of Metro Vancouver, 2019; http://www.metrovancouver.org/ services/regional-planning/PlanningPublications/ChaferBeetle_BMP-v6.pdf Turfgrass Insects: Managing White Grubs in Turfgrass; Douglas S. Richmond, Purdue University Extension – Entomology, 2016; https://extension.entm.purdue.edu/publications/E-271/E-271.html
David Cappaert, Bugwood.org
”
Figure 2. European chafer (Amphimallon majale) larvae which, like the larvae of other scarab beetles, are typically referred to as white grubs and feed on the roots of grasses and sometimes other plants. This is a photo comparing appearance and size of three common white grub species. Left to right: Japanese beetle (Popillia japonica); European chafer (Amphimallon majale); Junebug (Phyllophaga sp.).
Bruce Watt, University of Maine, Bugwood.org
“
➽IF YOU HAVE QUESTIONS or comments regarding this MNLA Regulatory Update, contact Jim Calkins, MNLA Regulatory Affairs Manager, at jim@mnla.biz or 952-935-0682.
Figure 3. European chafer beetle adult (left) next to Japanese beetle adult. Figure 4 (far left). Multiple life stages of the European chafer beetle. Illustration by Arthur Cushman. october 20 MNLA.BIZ
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Backyard Campfire
Green Space
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January 12-14, 2021 Minneapolis Convention Center www.NorthernGreen.org
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SUPPORTED BY:
1946
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CAMPFIRE AREA 1125
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SAND BOX
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LIVE!
The Sandbox
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NEW in 2021!
GROW THE
GARDEN CENTER
QUALITY EDUCATION
MASTER Attend a full-day Master Class at Northern Green, Tuesday, Jan. 12.
CLASSES Generously supported by:
1. PLT RELICENSURE – LANDSCAPE LIGHTING
1
Pending Minnesota Dept. of Labor & Industry approval, this class satisfies eight hours of continuing education requirements for the Power Limited Training Licensure, including 2 hours of code and 6 hours of technical training oriented specifically toward the landscape industry. The focus for 2021 is landscape lighting.
2. PESTICIDE RECERTIFICATION WORKSHOP
2
Pending approval by the Minnesota Department of Agriculture (MDA), this workshop meets Commercial Pesticide Applicator Requirements for Category A (Core) and Category E (Turf and Ornamentals). Recertification for optional Categories F (Aquatics) and P (Vertebrate Pest) will also be offered as part of this workshop.
3. GOING FROM GOOD TO GREAT: HARDSCAPE EFFICIENCY BOOT CAMP with Frank Bourque
3
Great companies use key performance indicators (KPIs) to gauge and compare performance for meeting strategic and operational goals. In this fullday Boot Camp, you will learn 7 KPIs to track in your business to motivate your teams and significantly increase your business efficiency and profits.
4. FAVORITE PLANTS FOR MINNESOTA GARDENS
4
What are the best performing plants for Minnesota gardens and landscapes? Spend the day with us as we present a plethora of plants – from woody trees, shrubs and conifers, to herbaceous perennials, annuals and even houseplants – your speakers are all as cold hardy as the plants and each will cover their top ten favorite performing plants in their category.
5. LANDSCAPE DESIGN CHALLENGE Facilitator: Julie Weisenhorn, University of Minnesota Extension
5
Design Challenge Leads: Michael Keenan, Urban Ecosystems Inc. Allyson Landmark, Southview Design Jason Rathe, Field Outdoor Spaces
6. TECHNOLOGY AND THE GREEN INDUSTRY
6
Speakers from University of Minnesota: Maggie Reiter, Extension Educator in Turfgrass Chad Giblin, Dept. of Forest Resources Eric North, Extension Dept. of Forest Resources Speaker from Texas A&M Turfgrass Management: Chase Straw, Department of Soil and Crop Sciences
CEO & MGMT. TRACK LABOR AND RECRUITMENT – WHAT’S NEXT? Today’s employee shortage is the result of a thriving landscape industry that creates a great market for potential employees, especially those with skill and experience. Finding reliable and skilled workers is the biggest issue preventing companies from growing. Surveys have shown that 77% of companies in the landscaping field believe that their inability to find and keep quality employees is hindering their growth and 80% have found difficulty finding skilled employees. They simply cannot keep up with the demand because they can’t adequately staff their company. Join us for a day devoted to recruiting, developing, and keeping employees. The morning is a 2-hour workshop: Solving the Labor Crisis, with Neal Glatt, Grow the Bench. Based in scientific study but presented in an interactive and practical manner, Neal will equip attendees with the skills they need to hire for talent, develop their workforce, and manage teams to get the highest possible level of performance. The afternoon will include a panel of local business owners and managers discussing what keeps them awake at night and how the labor shortage has affected their businesses. Finally, the day will round out with Leslie Halleck, Halleck Horticultural LLC, discussing how to attract, grow and keep the right employees. She will address targeting recruiting strategies, and incentive/pay strategies, employee training, and managerial tactics.
SUPPORTED BY:
Premium Track requires Wednesday Registration, plus paid upgrade.
INTERACTIVE TRACK
HEARTSAVER® CPR AED TRAINING Training provided by CPR Professionals CPR training is important. It can save your life, a loved-one’s life, a co-worker’s life, or even a stranger’s life. CPR training helps people learn the skills and develop the confidence to provide CPR when encountering a cardiac arrest victim. And while AEDs can be used by the public regardless of whether the responder has been trained, even minimal training improves performance, timeliness, and efficacy. This interactive, hands-on training is intended for anyone with little or no medical training who needs a course completion card for job, regulatory (e.g., OSHA), or other requirements. This training can also be taken by anyone who wants to be prepared for an emergency in any setting. Interactive Track requires Thursday Registration, plus paid upgrade.
SESSION HIGHLIGHTS Plant Parenting Revolution: The CONNECT & CULTIVATE HOUSEPLANT TRENDS TO MAXIMIZE RETAIL SALES
Leslie Halleck
Halleck Horticultural, LLC
The zeitgeist of nurturing ownership, thoughtful collecting, and creative display is in full bloom in the world of houseplant hobbyists. Houseplants, both old and new, are hot again with homeowners, apartment & dorm dwellers, and at the office. Succulents, orchids, and unusual foliage plants fill the feeds of millions of social media users. Indoor edible and ornamental gardening is gaining momentum. More than simply looking for ways to bring nature indoors, or grow their own food, people are also looking to collect, connect, and nurture. This session will cover current growing plant-keeping trends, the future of the houseplant craze, current and future popular plants + sales & marketing opportunities and strategies for independent garden centers.
Concrete Roof Deck Pavers Set on a Pedestals System This course is designed to provide an overview of precast concrete roof deck paver systems, including their advantages, installations, and options to create usable space. Concrete roof deck pavers set on a pedestal system are a growing trend both in commercial and residential installations.
Dale Buker
County Materials Corporation
An Overview of Hardy Hydrangeas Hydrangeas are popular garden and landscape plants, but not all species are hardy in northern regions. Richard Hawke will give an overview of the genus and highlight the best hydrangeas for cold climates. Attendees will learn about a variety of hydrangeas, their culture and care, and landscape uses.
Richard Hawke
Chicago Botanic Garden
NORTHERN GREEN 2021 EDUCATION GENEROUSLY SUPPORTED BY:
WHOLESALE NURSERY & HARDSCAPES
Your Trusted Partner
QUALITY EDUCATION
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for CUTAWAYS for CUTAWAYS for CUTAWAYS
$ $ 1,000 UPFIT CASH $1,000 UPFIT CASH CASH1 1,000 UPFIT plus RETAIL OFFERCASH
1,200
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plus RETAIL OFFER plus RETAIL OFFER
for PICKUPS for PICKUPS for PICKUPS
SELECT FROM ONE OF FOUR ACCESSORY SELECT FROM ONE OF FOUR or ACCESSORY PACKAGES UPUP TO $1,095 TO $ OF FOUR ACCESSORY SELECT FROM ONE 1,095 or PACKAGES UP TO PACKAGES UP TO $1,095 or 1 1
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Business Choice is designed for business owners who rely on their vehicles Business is designed for business owners who on their vehicles for their Choice day-to-day operations. It’s available withrely eligible Chevrolet Business Choice is designed for business owners who on their vehicles for their and day-to-day operations. It’ssuch available withrely eligible Chevrolet vehicles offers great incentives as valuable upfit equipment. for theirand day-to-day operations. It’ssuch available with eligible Chevrolet vehicles offers great incentives as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. vehicles and offers great incentives such as valuable Visit gmbusinesschoice.com today to see if you qualify. upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. 1 1 1
To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. ©2012 General Motors Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. ©2012 General Motors ©2012 General Motors
Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. 302 302 302
www.jeffbelzerchevy.com Version # 4 Version # 4 Version # 4
Document Name GMC1-12-FCO-03178-302_v4.indd Document Name GMC1-12-FCO-03178-302_v4.inddLinked Graphics Art Director Control Document Name GMC1-12-FCO-03178-302_v4.indd 12KTFLCHEV032.tif Linked GraphicsRGB
Retail Planning Flyer Control Art Jarret Petsch •Mechjpetsch@jeffbelzer.com Scale 100 8.75”952-469-7063 x 11.25” Bleed Chevy CopyDirector Writer TBD
RGB
12KTFLCHEV032.tif RGB HD CC with Dump_psd.psd Linked GraphicsRGB Control Art Director 11CHSL00054.jpg RGB Mech TBD Copy Print Scale Scale 100 12KTFLCHEV032.tif RGB None BusinessCentral_KO.ai ProjWriter Mgr csenn HD CC with Dump_psd.psd RGB 11CHSL00054.jpg RGB Scale Please 100 GM_business_choice.ai TBD Copy Writer Jeff Belzer Lakeville,Mech MN. call the Commercial Department at 952-469-4444. Print Scale None BusinessCentral_KO.ai csenn Proj Stock None HD CC with Dump_psd.psd RGB Acct Mgr Svc kdenmark cube_0758.jpg RGB GM_business_choice.ai Print Scale Trim None 8.5” x 11” BusinessCentral_KO.ai csenn Proj Mgr Family_shot cube_exprss_slvrdo_a6.tif RGB All Rebates & incentives to dealer, must qualify for same, prices subject to change. Stock None Live None 8.25” x 10.75” kdenmark Acct Mgr Svc afinnan cube_0758.jpg RGB Folded Size Prod GM_business_choice.ai RoundStep_3in_Chevy_Silverado.jpg RGB Family_shot cube_exprss_slvrdo_a6.tif RGB Stock Live None 8.25” x 10.75” kdenmark Acct Svc cube_0758.jpg RGB Tonneau_Chevy.jpg RGB Folded Size None afinnan Mgr TBD 1 RoundStep_3in_Chevy_Silverado.jpg RGB Finishing Buyer To qualify, vehicles must be None used in day-to-day operations of your business and notArtProd solely for transportation purposes. Must provide Family_shot cube_exprss_slvrdo_a6.tif RGB Family_Option_a3.tif RGB Tonneau_Chevy.jpg RGB None Folded Size None afinnan ProdBuyer Mgr TBD RoundStep_3in_Chevy_Silverado.jpg RGB 4320G_cs.tif CMYK Finishing Art Family_Option_a3.tif RGB Colors Spec’d 4C TBD Copy Edit Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Tonneau_Chevy.jpg RGB 4320Gss.tif CMYK 4320G_cs.tif CMYK Finishing None TBD Art Buyer Colors Spec’d Family_Option_a3.tif RGB 4C TBD 1PROCS.tif CMYK Copy Edit nminieri/pm Mac with Business Central Special Instr. 4320Gss.tif CMYK 4320G_cs.tif CMYK 1PROSS.tif CMYK Colors Spec’d 1PROCS.tif CMYK 4C Business Central TBD CopyMac Edit nminieri/pm Special Instr. with 4320Gss.tif CMYK BasePkg_ss.tif CMYK Publications None 1PROSS.tif CMYK 1PROCS.tif CMYK 12KTFLCHEV021.tif RGB Mac nminieri/pm with Business Central Special Instr. None BasePkg_ss.tif CMYK Publications
CONTENT CONTENT CONTENT
Job Description 8.75” Chevy Retail Planning Flyer 11.25” Bleed Trim 8.5” x x11” 8.75” x 11.25” Chevrolet, 50Bleed & Cedar, Box 965, Trim Live 8.5” 8.25”x x11” 10.75”
Publications None
Colors In-Use Cyan Colors In-Use
Last Modified 4-17-2012 3:37 PM 4-17-2012 3:37 PMDate Last Modified Printer Output 4-17-2012 3:37 PMDate Last Modified TITAN 4-20-2012 1:48 PM Printer Output
User ma-klane User
John Zadurski 952-469-6818 • User jzadurski@jeffbelzer.com 4-20-2012 1:48Date PM Colors In-Use Printer Output
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ma-klane Mechd By: nminieri ma-klane Mechd By: nminieri
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ACCT SERVICE
PROD
4-20-2012 1:48 PM
AD AD
©2019AD General Motors COPY EDIT
BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO ACCT SERVICE PROD COPY EDIT VED THIS WORK. BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO ACCT SERVICE PROD COPY EDIT VED THIS WORK. BY SIGNING YOUR INITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND APPRO VED THIS WORK.
4-20-2012 1:48 PM4-20-2012 1:48 PM 4-20-2012 1:48 PM
Job # GMC1-12-03178 Job # GMC1-12-03178 Job Description Chevy Retail Planning Flyer JobJob #Description GMC1-12-03178
PROMASTER VANS IN STOCk! Vehicles ready for work at a moment’s notice. Professionals trained to keep business owners happy. Service facilities equipped for commercial applications.
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COMMERCIAL HEADQUARTERS Jeff Belzer Ram, 21111 Cedar Ave., Lakeville, MN Please Call the Commercial Dept, 952-469-4444 All Rebates & Incentives to Dealer, Must Qualify for Same, Prices Subject to Change Jarret Petsch 952-469-7063 jpetsch@jeffbelzer.com
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1200 Highway 13 East 71 Minnesota Avenue Hwy. 13 and 12th Ave Hwy. 36 and Rice Street Burnsville, MN 55337 Little Canada, MN 55117 952-894-0894 651-407-3727 588 Outpost Circle I-94 and Hwy. 12 Hudson, WI 54016 715-531-0801
PIVOT Prepare Your
Betsy Pierre
iStock.com/marchmeena29
Pierre Productions
PIVOT
A VIRTUAL VISION for marketing during and after a pandemic
Top photo: iStock.com/marchmeena29
Pivot. In 2020, this verb has come to mean a
change in course or direction based on circumstances nearly 100% out of one’s control. It seems that this year many have pivoted to the point of dizziness. Perhaps those and others are so sick of this word that they may soon petition to have it, and a handful of others, removed from Webster’s Dictionary. However, the fact is many who are surviving and possibly thriving this year have mastered the art of the pivot. Those that have become adept at pivoting have learned to anticipate possible pivot points and potential new directions, in order to be prepared with options before a pivot point materializes. In fact, it seems sometimes there is momentum to be harnessed during a pivot point that can actually power growth and inspire healthy change – as painful as the transition may be. One area (among many) experiencing great change in 2020 is in event planning. In-person conferences, meetings, and tradeshows have been constricted and cancelled by restrictions and guidelines. As a result, event hosts and planners have pivoted to the virtual space. Virtual event platforms have been around for a while, but this year many have stepped up their development and now provide a wide array of dynamic options for gathering from a safe distance, and for promoting products and services in a tradeshow space that is entirely online. In turn, wise marketing managers have discovered items important to a successful virtual tradeshow experience. Pivoting from a live exhibit space to a virtual space, while obviously different, can be somewhat seamless with advance thought and preparation.
28
MNLA.BIZ october 20
A “virtual vision” for preparing for this pivot can make the process much smoother. Here are a few tips for marketing your company in this new environment. The more of these tips you follow, the stronger your virtual presence will be. Virtual Prep Tip 1 — Make sure to have compel-
ling video. If not already developed, now is the time to create videos promoting your product or service. Without the ability to stand in front of a potential customer and share the benefits of using your business, your videos will be the first thing to do that job for you in a virtual trade show. Creating professional video content can sometimes be a process, which means waiting until the last minute to produce a video may not be an option. But, in this pandemic era, video is a must have. Virtual Prep Tip 2 — Develop polished sales
collateral. A potential customer will first be
intrigued by video content and will then likely dive into supporting sales materials such as price lists and brochures. The time is right to be sure materials look professionally designed, are well-written, and are up-to-date. It’s also best if they are available in a universal form such as a PDF which is easily posted to and shared from a virtual tradeshow space. Virtual Prep Tip 3 — Be comfortable with live
chats. Most virtual event options offer live chat
capabilities, via messaging or video. It is important that staff manning a virtual tradeshow space be prepared to connect with current and potential clients in this way. Virtual Prep Tip 4 — Consider bells and whis-
tles. Most virtual tradeshow platforms have
great basic booth options. Many also have add-ons to consider which may bring attention to your brand and space. Without being physically present to draw tradeshow visitors
your way, it may be wise to consider some of the virtual enhancements to steer customers in your direction. Virtual Prep Tip 5 — Engage with the virtual
event. Interacting with other attendees at
a live event can be equally as important as having a booth presence. The two go handin-hand and build off each other. The same is true in the virtual space where there will also be opportunities to network and connect – they just may look a bit different. Encourage staff to take part and to seek out avenues to interact and to represent your company name/brand within the virtual space. Virtual Prep Tip 6 — Have a follow-up plan
One of the beauties of a virtual tradeshow is the access to your visitor’s digital data. Most event platforms offer the ability for visitors to your booth to share their contact information with you allowing for an opportunity to clean up and/or build your existing database. These avenues also offer options for exhibitors to share links to social media accounts and platforms, further encouraging customer engagement. Make a post-tradeshow follow-up plan that builds on the event momentum and will continue customer movement along the sales pipeline. If 2020 has taught the world anything, it is to be ready for everything. With a Plan A there must be a Plan B and also a Plan C. Advance thought and preparation is possible and is key as this will be the oil that can make pivot points painless, productive and profitable. ➽BETSY is a member of the MNLA
Communications + Tech Committee and is MNLA’s Advertising Sales Manager. You can reach her at betsy@ pierreproductions.com.
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TOP 2020
PERFORMING ANNUAL FLOWERS Steve Poppe, Horticulture Scientist
Esther Jordan, Communications Specialist
iStock.com/irinelle
University of Minnesota West Central Research and Outreach Center
october 20 MNLA.BIZ
31
TOP TEN
T
he 2020 growing season has truly been like no other in the Horticulture Display Garden at the University of Minnesota West Central Research and Outreach Center (WCROC), Morris, Minn.. Amidst the swirl of uncertainties and unknowns that a global pandemic brings, the Horticulture Display Garden became a place of solitude, a slice of normal, and offered respite and hope to those that visited. Nearly 450 annual flower varieties were trialed during the 2020 growing season at the U of MN WCROC. The newest cultivars of annual flowers representing 18 plant breeding companies from around the world were planted over four acres of spectacular public display gardens. Forty percent of the annual flowers were grown from seed, while the remaining came as vegetative cuttings.
Due to the favorable spring conditions, we started planting annual flowers in garden beds on May 21, which is about a week earlier than normal. Sufficient precipitation paired with abundant sunshine and warmth brought about a beautiful display that was enjoyed by many. Annual flowers peaked in late July into early August. As part of the annual flower process, plants are evaluated up to five times during the growing season in order to assess each variety’s performance. We use a 1 to 5 scale for providing a horticultural rating (1=poor, 2=below average, 3=average, 4=above average, 5=excellent). Plants are rated on performance, color, vigor, uniformity of habit and flowering, flowering numbers relative to others, insect and disease resistance, and uniqueness. The data is taken by the same individual every time to reduce variability in scoring. Evaluations began 3 weeks following planting. Only the highest rating cultivars earn the distinction of a Top Ten Performing Annual recommendations for Minnesota. For a complete list of all trial results, please refer to www.wcroc.cfans.umn.edu/flower-research-results. Even though the annual flowers are under evaluation, the plants are placed into an aesthetically pleasing design, allowing visitors to enjoy the beauty of the garden. The
NEWS & NOTES
32
MNLA.BIZ october 20
Horticulture Display Garden has been an All-America Selections (AAS) Display Garden since 1990. The AAS award recognizes a flower or vegetable variety proven to have superior performance throughout the North American continent. An AAS Display Garden provides the public an opportunity to view the new AAS winners in an attractive well-maintained setting. Additionally, the Horticulture Display Garden is the only AAS Trial Ground site in Minnesota, where AAS entries are planted next to comparisons and evaluated by an AAS Trial Judge. Virtual tours of the Horticulture Display Garden are available at z.umn.edu/hortnight for those unable to visit in person. 2020 Top Ten Performing Annuals: Angelonia Aria Blue performed exceptionally well in both a container and in our garden landscape. Excellent uniform habit with good overall growth. Slightly larger plant, good flower stem strength and more flowers than
Annual Meeting Notice
held at 7:00 am on
primary contact
research foundation,
benefits of plants.
Thursday, January 14,
provided to MNLA by
the Horticultural
AmericanHort prides
Official Notice: Annual
2021 at the Minneapolis
each business member.
Research Institute
itself in listening to
Meeting on January 14,
Convention Center.
(HRI), are dedicated
industry needs and
2021 at the Minneapolis
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to unifying the
relies on stakeholder
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meeting, the results of
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AmericanHort Recommends Terms for Disease Resistance Claims
industry to
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Nursery & Landscape
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August 21, 2020 —
help enhance
used as marketing
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in December to the
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the other 12 Angelonia cultivars we trialed in 2020.
Begonia Dreams® Garden Macarouge
flowered relentlessly all summer long with numerous eye-catching single, scarlet-red blooms with a yellow center, plus clean dark green foliage. Excellent performance in our shady garden with minimal maintenance. Does best if grown in a container. Bracteantha Granvia® Gold is a strawflower that had large bright yellow flowers and a center that turns orange as the flower ages. Trialed in a large block planter and exposed to very warm temperatures. These vigorous growing plants were resistant to mildew, a common disease found in earlier strawflower cultivars. Can be grown as a cut flower for fresh or dried displays.
Gomphrena Truffula® Pink the most outstanding feature of this cultivar was how early it flowered as compared to other gomphrena varieties we have trialed in the past. Had a well-balanced habit that showed off numerous hot-pink flowers that covered the plant. Truffula® Pink is a tough and durable plant that is easy to care for and requires no deadheading. Attracts many bees and butterflies. Can be used for cut and dried flowers. Marigold erecta Big Top™ Yellow is a very easy to grow marigold that has abundant fully double yellow blooms all summer long. Big Top™ Yellow is a vigorous cultivar with no disease issues and is well-suited to challenging weather conditions. Occasional deadheading the old flowers will keep new buds coming, and you’ll get even more color. This marigold is perfect for the gardener looking for an easy-to-grow annual from seed.
plant material in
the success of our
expectations. Often
an industry-wide
Production Manager,
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interchangeably, and
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released targeting
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in the process and
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describing disease
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abiotic stresses (such
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AmericanHort led
misleading claims.
and ultimately to
and set performance
an effort to explore
Jean-Marc Versolato,
(continued on page 40)
october 20 MNLA.BIZ
33
demand performance.
demand monroe.
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Petunia Amore™ Queen of Hearts is a unique bicolor petunia with red and yellow striped petals that displays five red hearts on each 2 1/2" blossom. Queen of Hearts has a semi-trailing habit that grew exceptionally well and was smothered in eye-catching flowers in our 2020 garden bed. Petunia SuperCal® Rose is a unique blend of petunia and calibrachoa that maintained bright vibrant flowers with no fading. This petunia had exceptional performance in both a hanging basket and in the display garden beds. Performed well all season, had numerous blooms, and bounced right back after a rain. No deadheading needed. Scaevola Surdiva Blue Violet withstood our summer heat and provided continuous color throughout the season. The semi-trailing habit is easy to grow and maintain in a hanging basket. Besides the outstanding blue violet flower color, the foliage remained bright green throughout the entire summer.
Vinca Valiant™ Orchid had superior garden performance in 2020. Its most outstanding feature was the uniformity of all the plants in our garden bed. The showy lavender star-shaped flower blossoms with a white eye created a striking look in our full sun garden location. Its glossy leaves remain dark green in color all season long. Vincas will do well if you can provide plenty of sun, heat and drier conditions. Zinnia Double Zahara™ Yellow Improved features fully double, large bright yellow flowers with a very compact bushy plant. The flowers sit atop the clean green foliage and made a bold statement in our garden beds in 2020. For optimum performance, plant zinnias in a well–drained garden soil and occasionally deadhead to improve appearance. All flowers in the Horticulture Display Garden are labeled, allowing visitors to take note of top performing cultivars under regional conditions. The Horticulture Display Garden is open daily from dawn until dusk; admission is free. The Garden is located at 46352 State Hwy 329, Morris, MN. For directions, visit wcroc.cfans. umn.edu.
➽STEVE POPPE is Senior Horticultural Scientist and ESTHER JORDAN is Communications Specialist at the University of Minnesota West Central Research and Outreach Center. You can reach Steve at poppesr@umn.edu and Esther at ejordan@umn.edu. october 20 MNLA.BIZ
35
FOUNDATION
MNLA Foundation Promotes Careers During Pandemic Paulette Sorenson MNLA Foundation Program Coordinator
With the COVID-19 pandemic still impacting the ability of organizations to host gatherings, the MNLA Foundation is considering how to safely resume in-person events in the coming months.
Educators have been struggling with online virtual training and getting students to engage or even participate. As the new school year starts , we know that learning will be shifting between online, in person, or a hybrid of the two options. The slow re-opening of business is promising, but we have a long way to go to improve the green industry future workforce. Here are a few featured activities that the MNLA Foundation has been able to sustain even amidst the pandemic: • Last spring, we helped teachers provide grow kits, which included containers, seeds, soil and flower bulbs for student to work from home. Thanks to members Gertens Wholesale and Professional Turf, Carlin Sales/Pro Green Plus, and Garden World, Inc. for donating supplies to make this possible! • Recently, staff got the go-ahead from the Minnesota Agricultural Education Leadership Council (MAELC) to host a small in-person workshop. The MNLA Foundation provided, through an educational grant program, continuing education for agriculture high 36
MNLA.BIZ october 20
school teachers. The grant stipulated that the class size remain under ten students and that COVID-19 safety precautions be enforced. The MNLA Foundation works to inspire and educate the public about green industry careers pathways, and this program allows MNLA Foundation to continue this important work. Teacher workshops are much more effective than career fairs or social media platforms in reaching students. In June, ten educators attended two in-person workshop sessions to learn Landscape Design and Installation at Chisago Lakes High School. Agriculture teachers from across Minnesota attended, gaining salient knowledge for future use in their own classrooms, inspiring the next generation of green industry professionals. The MNLA Foundation extends a sincere thank you to Jeff Lindeman and Julie Mellum, the program teachers from Chisago Lakes High School. It is great to know we are making a difference by educating our next generation of green industry professionals!
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FOUNDATION
www.grasshoppermower.com www.edneyco.com • 888.443.3639
• The MNLA High School Horticulture Curriculum is the most viewed page the MNLA website. The MNLA Foundation has been promoting this curriculum for the past few years, and it is in the hands of over 300 Minnesotan teachers, as well as some teachers in surrounding states. According to the MAELC, the MNLA High School Horticulture Curriculum is one-of-a-kind. Teachers are responsible for finding their own resources and curriculum, and as a free resource, this curriculum is invaluable to budget-conscious teachers statewide. MNLA has actively shared this curriculum with as many educators as possible.
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MNLA.BIZ october 20
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NEWS & NOTES
CONTINUED from page 33 a plant’s response to stress and to clarify the specific
forward to working with other industry stakeholders to
pathogen or agent tested. This is useful so that the end
improve clarity and consistency for our customers.”
customer understands the claim being made, and there is no ambiguity a plant’s resistance or tolerance to a stress.
The full white paper is available on the HRI website.
It becomes a truer statement and no longer misleads the
AmericanHort encourages all breeders and those involved in
customer into thinking a plant is resistant to all sorts of
new plant introductions within environmental horticulture to
problems.”
follow this guidance.
A working group made up of the research community and industry breeders advised a set of clear definitions
New Members
for the terms immunity, high or intermediate resistance,
Donnay Homes
susceptibility, and tolerance to be used industry-wide going
Lakeside Landscape, Inc
forward. Disease specifics should be included on marketing
Masterpiece Painting LLC
claims. For example, a tag on an impatiens plant should
Nordic Lighting
state ‘High Resistance to Impatiens Downy Mildew’ as
North Star Liquids, LLC
opposed to ‘High Resistance to Disease.’
Prepolymer Products Inc
10
Silva’s Outdoor Services Shannon Carmody, Plant Pathologist, Ball Horticultural
Steffes Group
Company, commented on the process, “The development of
Whiskey River Home, LLC
downy mildew resistant Impatiens started a conversation
Witzel Lawn Care
internally at Ball Horticultural Company about how to use accurately disease resistance language in breeding, product development, and marketing for ornamental crops. We look
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MNLA.BIZ october 20 LMN_3.5x5_4c.indd 1
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OUT & ABOUT
Chad Giblin, University of Minnesota Extension, training on key elements of tree identification.
& Outdoor Classes
David Zlesak, University of Wisconsin-River Falls provides plant identification training on roses, vines and small fruits.
Plant identification is an essential skill for all green industry professionals. Here, Jim Calkins, Sustainable Horticulture Solutions, discusses shrub identification.
Attendees of this summer’s MNLA Landscape Case Study learn about sustainable features in the landscape, including the water harvesting system.
Debbie Lonnee, Bailey Nurseries, and Plant ID Training attendees in the beautiful perennial gardens at Noerenberg.
SUMMER OF LEARNING After having to cancel or postpone all spring education events due to Covid-19, MNLA was thrilled to be able gather again. We hosted several outdoor classes this summer. On July 28 and August 25, MNLA held Name that Plant: Plant ID Skills Training. Both classes were sold out. Attendees learned the basics
42
MNLA.BIZ october 20
of plant identification related to herbaceous perennials, every green and deciduous trees and shrubs, roses, vines, and small fruits. Many thanks to Arla Carmichael for allowing MNLA to hold the classes at the beautiful Noerenberg Gardens in Wayzata. On August 11, MNLA held a Landscape Design Case Study
of the new landscape at the MNLA Office in Roseville. Areas of the landscape that were highlighted include: the rain gardens, outdoor gathering spaces, irrigation system with a reuse component, the water feature, and the perennial gardens.
Develop the Next Leader in Your Business in 2021 This learning experience cultivates leadership skills in your key staff by incorporating highly interactive exercises, discussions, lecture-style learning, and project-based activities and sessions. Using these multiple learning methods
APPLICATION DEADLINE: DECEMBER 30
creates a rich adult-learning environment and increases takeaways for each person. The sessions focus on personal development through key soft skill topics. Plus, irreplaceable “from the trenches” experience comes from green industry personnel and other subject matter experts. More information and an application form is at www.MNLA.biz/leadership.
QUESTIONS? Contact Jon Horsman 651-633-4987 jon@MNLA.biz
Northern Green 2021 Keynote Pulling to Your Potential: Unleashing the Wild Side of the Green Industry Get ready to test your assumptions. With hilarious and poignant stories from her sled dog team, Chris Heeter will help you explore the possibilities and push the boundaries of what a Wild green business can look like… think beyond boxes and ‘how you’ve always done it,’ work in teams that lead the pack, attracting and retaining great people and sustaining and protecting the planet along the way. • • • •
Hone your communication skills to develop a Wildly inclusive work environment. Do more with less by drawing out the unique skills of each member of the team. Attract and retain great workers by building a sense of belonging and connection. Disrupt the green industry by being agile, open, and willing to do things differently.
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Featured on the Discovery Channel’s ’National Geographic Today’ and recognized with national awards as a speaker, Chris has followed her own Wild path since she was young. A wilderness guide for 30+ years, Chris leads groups deep into the wilderness by canoe or dogsled. The abundant parallels between these adventures and the workplace make up the core of her presentations. Chris grabs audiences with humorous stories about her dogs and their personalities, then weaves those stories into practical takeaways. Chris is on a mission to wake up the Wild side of organizations; to break GENEROUSLY SUPPORTED BY: through the trappings of ‘how we’ve always done it;’ and to create Wild and vibrant workplaces that blend heart with solid, successful business strategy. WHOLESALE NURSERY & HARDSCAPES
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OUT & ABOUT
MDA Commissioner Thom Petersen speaks to MNLA staff, volunteers, and leadership after accepting his 2020 Green Industry Advocate of the Year award on September 2 at the MNLA office in Roseville, MN.
& Celebrating Partnership with Commissioner Petersen
MNLA President Tim Malooly presents MDA Commissioner Thom Petersen with his award plaque on Sept. 2, 2020.
MDA Commissioner Thom Petersen, middle, joined by Assistant Commissioner Whitney Place, left, and Susan Bachman at Bachman’s in Minneapolis on September 4, 2020. MNLA Director of Government Affairs Forrest Cyr speaks about MNLA’s ongoing advocacy efforts for the Green Industry in Minnesota on September 2, 2020.
MDA and MNLA staff visit the Bachman’s Wholesale and Production Farm in Farmington, MN on September 4, 2020.
Agriculture Commissioner Thom Petersen, right, speaks with Dale Bachman at Bachman’s in Minneapolis on September 4, 2020.
october 20 MNLA.BIZ
45
MEMBER NEWS
MDA Commissioner Thom Petersen Named MNLA 2020 Green Industry Advocate of the Year Roseville, MN – The Minnesota Nursery and Landscape Association (MNLA) named Minnesota Department of Agriculture (MDA) Commissioner Thom Petersen as the 2020 Green Industry Advocate of the Year for his service on behalf of Minnesota’s agriculture community. Commissioner Petersen received his prestigious award on September 2, 2020, at a ceremony at the MNLA offices in Roseville, MN, attended by MNLA leadership, members, and staff. MNLA President Tim Malooly of Irrigation by Design presented Commissioner Petersen with his award, recognizing his leadership during the COVID-19 pandemic and his ongoing partnership with MNLA and the Green Industry in Minnesota. Since being appointed as MDA Commissioner in January 2019 by Governor Tim Walz, Commissioner Petersen has been a steadfast partner to the agricultural community including Minnesota’s Green Industry, ensuring that businesses have the resources and information needed to succeed. During the COVID-19 pandemic and the issuance of Emergency Executive Order 20-20, Commissioner Petersen and his team at MDA provided the resources needed to navigate the pandemic and the stay-at-home executive order and worked to ensure that many Green Industry businesses, including retail garden centers, landscaping and lawn care companies, and nursery growers, were exempt from the order and allowed to operate safely and responsibly in accordance with safe operation guidelines. Following this exemption, many MNLA member businesses have reported record sales, profits, and hiring. “MNLA is thankful Commissioner Petersen’s ongoing efforts to empower Green Industry businesses throughout Minnesota,” said
Thanks to our MNLA Government Affairs program sponsors:
Tim Malooly, MNLA President. “During the 2020 COVID-19 crisis, Commissioner Petersen went above and beyond for the Green Industry and for
W
the state of Minnesota. We are thankful for his ongoing leadership.” ®
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MNLA.BIZ october 20
Upcoming Classes & Events CHAINSAW & CONCRETE SAW SAFETY & MAINTENANCE – IN ENGLISH AND SPANISH
Generously supported by Plaisted Companies
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NOV 6
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MASTERING FOREMANSHIP
ICPI CONCRETE PAVER INSTALLER COURSE
Generously supported by Plaisted Companies
Generously supported by Plaisted Companies
MNLA OFFICE
MNLA OFFICE
NOV 10
NOV 17-18
CEDARHOLM GOLF COURSE
CEDARHOLM GOLF COURSE
ONLINE PESTICIDE RECERT. WORKSHOP CATEGORY A, E AND OPTIONAL J
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NOV 20
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JAN 12-14 Go to www.MNLA.biz/events to sign up for these events and more!
For these events, all precautions will be taken to meet social distancing requirements and the guidelines set in place by local and state agencies as well as venues. Should changes occur causing an event to be cancelled due to COVID-19 issues, your registration would be refunded in full.
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