PLANTS , PEOPLE , AND PRODUCTION august 2022 n v45 n8 THE OFFICIAL PUBLICATION OF THE MINNESOTA NURSERY & LANDSCAPE ASSOCIATION PROFILEMEMBER SPRINGPARTTRIALS:2 SUCCESSIONBUSINESS PLUS: ARRANGING FOR EFFICIENT GREENHOUSE PRODUCTION ALSO INSIDE: MOST AREN’TPURCHASESIMPULSIVE
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august 2022 n v45 n8 8 Events 10 6 Reasons to Renew Today Executive Director Cassie Larson discusses the benefits of renewing your membership. 12 Partner with the MNLA Foundation Make a difference and sponsor a college scholar ship for students entering the green industry. 20 Minnesota Grown Helps Customers Seeking “Local” Find You Learn how Minnesota Grown can help you set your product apart. 45 Thank You Forrest Cyr is grateful to have worked alongside MNLA members to advocate for the green industry. 52 Greetings From the Greenhouse Jenny Nguyen shares how a Foundation scholarship allowed her to hit the ground running toward her career in the green industry. 56 State Business Renewals: Why Do It and What’s the Cost? Patrick McGuiness provides a useful list of informa tion needed to file an annual business renewal with the State of MN. 60 MNLA Foundation & MTGF Award Scholarships Trace Brayton and Brady Nolan were awarded turf management scholarships after the co-hosted bowling tournament this past winter. 62 Northern Green 2023 Master Classes & Tracks Announcing Master Classes and specialty tracks to be offered at Northern Green 2023. 13 Your Business Succession Plan Can’t Wait What is succession planning? Answers to this and other questions are answered by Apex Legacy Consultants. 16 Member Profile – Nelson Nursery Started in 1950, Nelson Nursery is still very much a family business, and has evolved their operations to meet their customers’ needs. 22 The Secret Life of Roots Hidden from view, tree root systems will never be seen by most. Faith Appelquist uncovers the truth under the tree. 28 Arranging For Efficient Greenhouse Production Strategic use of your greenhouse space determines how profitable it can actually be. 35 2022 Spring Trials: Part 2 A continuation from July, Alisha Asleson shares more new plants from the California Spring Trials. 47 Most Product Purchases Aren’t Impulsive How do you decide the difference between impulsive and considered purchases, and why does it matter? 282213 45 Landscape & Hardscape Install & Design Garden Services & Landscape Mgmt Garden Centers Growers: Nursery & Greenhouse Irrigation & Water Mgmt Arborists & Tree Services All Cover photo: iStock.com/Kostikova. Table of Contents Images: Top Left: iStock.com/Viktoria Kurpas. Middle: Faith Appelquist. Bottom: Courtesy of Smith Gardens. august 22 MNLA.BIZ 5
august 2022 n v45 n8 Albert J. Lauer, Inc. 14 Anderson Nurseries, Inc. 48 Bachman’s Wholesale Nursery & Hardscapes 3 Bullis Insurance Agency 48 Central Landscape Supply 9 Cushman Motor Company 44 Davey Twin Cities Wood Products 61 Edney Distributing Co., Inc. 51 Fahey Sales Agency / Jeff Martin Auctioneers 48 Gertens Wholesale & Professional Turf Supply 2 Gopher State One-Call 55 Green Turf Sod Farms .......................................................................... 4 Haag Companies, Inc. ........................................................................ 43 Jeff Belzer Chevrolet ..................................................................... 32–33 Keen Edge Company ........................................................................... 53 Klaus Nurseries ................................................................................... 53 Kubota 46 Landscape Alternatives Inc. 48 Maguire Agency 9 Midwest Machinery 9 Minnesota Mulch & Soil 46 Monroe Truck Equipment 11 Niebur Tractor & Equipment 61 Out Back Nursery 61 Plaisted Companies 7 Plantpeddler, Inc 46 Rock Hard Landscape Supply 53 SiteOne Landscape Supply ............................................................... 50 SMSC Organics Recycling Facility .................................................... 41 Spring Meadow Nursery/Proven Winners Color Choice ............ 34 The Resultants ..................................................................................... 55 The Tessman Company ...................................................................... 39 Touchstone Accent Lighting ............................................................. 39 Tri-State Bobcat, Inc. 54 Versa-Lok Midwest 18 Wheeler Landscape Supply 41 Ziegler CAT Back Cover MINNESOTA NURSERY & LANDSCAPE ASSOCIATION Successful Businesses Grow Here! 1813 Lexington Ave. N., Roseville, MN 55113 651-633-4987 • Fax: 651-633-4986 Outside the metro area, toll free: 888-886-MNLA, Fax: 888-266-4986 www.MNLA.biz • www.NorthernGreen.org Mission: The mission of the Minnesota Nursery & Landscape Association is to help members grow successful businesses. BOARD OF DIRECTORS Randy Berg, President Berg’s Nursery, Landscape/Garden Center 507-433-2823 • randy@bergsnursery.com Matt Mallas, Vice-President SiteOne Landscape Supply 763-512-2849 • mmallas@siteone.com Terri McEnaney, Secretary-Treasurer Bailey 651-459-9744Nurseries•terri.mcenaney@baileynursery.com Faith Appelquist, MNLA-CP Tree Quality 612-618-5244LLC•faith@treequality.com Greg Krogstad Rainbow 952-922-3810Treecare•gkrogstad@rainbowtreecare.com Patrick McGuiness Zlimen & McGuiness PLLC 651-331-6500 • pmcguiness@zmattorneys.com John O’Reilly Otten Bros. Garden Center and Landscaping 952-473-5425 • j.oreilly@ottenbros.com Nick Sargent, MNLA-CP Sargent’s Landscape Nursery, Inc. 507-289-0022 • njsargent@sargentsgardens.com Jim Shimon Willow River Company — Landscaping & Tree Farm 715-386-3196 • jimshimon@willowrivertree.com Cassie Larson, CAE MNLA Executive Director 651-633-4987 • cassie@mnla.biz STAFF ExecutiveDIRECTORYDirector: Cassie Larson, CAE • cassie@mnla.biz Associate Director: Jon Horsman, CAE • jon@mnla.biz Dir. of Government Affairs: Forrest Cyr • forrest@mnla.biz Education & Cert Mgr: Hallie Chasensky • hallie@mnla.biz Communications Coor: Brianna Burns • brianna@mnla.biz Regulatory Affairs Mgr: Jim Calkins • jim@mnla.biz Foundation Program Mgr: Paulette Sorenson • paulette@mnla.biz Administrative Assistant: Louise Nemmers • louise@mnla.biz Accountant: Pam Helgeson • accounting@mnla.biz Advertising Sales: 763-295-5420 Betsy Pierre, Advertising Mgr • betsy@pierreproductions.com Legislative Affairs Consultant: Doug Carnival DIRECTORY 6 MNLA.BIZ august 22
WE ARE SOIL EXPERTS • Bachman’s • Baker Lake Nursery • Cross Nursery • Tangletown Gardens • Twin Orchard Nursery • Varty’s Greenhouse SATISF I E D CU S TOM E R S 763.441.1100 • info@plaistedcompanies.complaistedcompanies.com WE ARE SOIL EXPERTS H O RT I C U LT U R EHAR D SCAP E S Plaisted Horticultural mixes are like no other — they contain highly sought after ingredients. We custom blend mixes using a computerized Accublender ™, controlling quality & consistency. Experienced drivers operate a fleet of more than 45 trucks. Our GPS locator helps us set the standard for the most responsive delivery in the 5-state area. CU S TOM B LE N DE D MI X E S O U T D OOR L I VI N G R E S P ONSI V E DELIV E RY CO N S I S T E N T Q UAL I T Y We are the midwest's largest resources for quality residential hardscapes. We offer 3,2000 in-store, quality brands that offer exceptional strength, durability that can withstand Minnesota’s harsh winters.
➽ Information on industry events: MNLA.biz/events. Free, member-only videos: MNLA.biz/OnlineEducation. Business Skills Training Leadership DevelopmentNetworking General 2022 MNLA seminars generously supported by: The Scoop, August 2022, Issue 8 is issued monthly, 12 times per year. All original works, articles or formats published in The Scoop are © Minnesota Nursery & Landscape Association, 2022, and may not be used without written permission of MNLA, 1813 Lexington Ave N., Roseville, MN 55113. Subscription price is $99 for one year, which is included with member dues. POSTMASTER: Send address changes to The Scoop, MNLA, 1813 Lexington Ave N., Roseville, MN 55113. Editorial Contributions. You are invited to share your expertise and perspective. Article ideas and manuscripts should, whenever possible, reflect real and specific experiences. When submitting an article, please contact the editor at brianna@mnla.biz or 651-633-4987. MNLA reserves the right to edit all Scoop content. UPCOMING
PEACH AND PIZZA TOUR
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SEPT 20
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NORMANDALE JAPANESE GARDEN MAINTENANCE-FOCUSED TOUR
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Your Tr usted Partne r WHOLESALE NURSERY & HARDSCAPES
MNLA PROFESSIONAL CERTIFICATION EXAM Sit for the exam to become an MNLA Certified Professional in 2022. Additional dates: November 4, November 11. Registration is limited. MNLA Office, Roseville, MN ➽ www.mnla.biz/events 07 PROFESSIONAL CERTIFICATION EXAM Sit for the exam to become an MNLA Certified Professional in 2022. Additional dates: November 4, November 11. Registration is limited. Office, Roseville, MN ➽ www.mnla.biz/events 04 GREEN 2023 Save the Date for the premier event for green industry professionals in the northern region. Exhibit booths are available. Registration will open in the fall. www.northerngreen.org
8 MNLA.BIZ august 22 Women’s
What could be better in August than peaches and pizza? Join us for an amazing opportunity to visit Stone Creek Farm, a stone fruit farm, followed by a wood-fired pizza dinner at the Women’s Environmental Institute apple orchard. Rain or shine, join us from 3:00-6:00pm for a unique tour! Shafer, MN ➽ www.mnla.biz/event/peachesandpizza
JAN 10 –12 PROFESSIONAL CERTIFICATION EXAM Sit for the exam to become an MNLA Certified Professional in 2022. Additional dates: November 4, November 11. Registration is limited. Office, Roseville, MN ➽ www.mnla.biz/events 11 Environmental Institute
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MNLA FOUNDATION SHOOTOUT
Join us on a maintenance-focused tour of the Normandale Japanese Garden in Bloomington, MN on Tuesday, August 30th from 10:00am-12:00pm. We will be guided by Normandale Community College Horticulturist, Sam Kaufman and Scott Solomonson of Living Space Landscapes. Registration is open now. West Lot, 9700 France Ave S, Bloomington, MN 55431 ➽ www.mnla.biz/events
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This sporting clays tournament is fun for everyone and is a great way to spend time with colleagues and friends this fall. This is a 75-round course and the difficulty level is FUN! First time shooters are welcome, and guns are available for rent. Proceeds support workforce development. Registration is open now. Game Unlimited: 871 County Road E, Hudson, WI 54106 ➽ www.mnla.biz/events
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GET ALL YOUR CONTRACTOR SUPPLY NEEDS! CALL US FOR THE BEST SELECTION IN THE INDUSTRY www.centrallandscape.com 1-800-772-3888 | Fax 1-888-257-5577 | sales@centrallandscape.com 4026 County Road 74 South | St. Cloud, MN 56301 GROWERS: Nursery Containers, Wire Baskets/ Burlap , Horticulture Tools, Corrugated Tree, Protectors, Digging Spades, Osmocote Fertilizers and Grower’s Mixes RETAIL: Chemicals, Grass Seeds, Tools/ Pruners, Water Gardening, Supplies, Garden Hose, Bird Feeders, Feed and Yard Ornaments. CONTRACTORS: Edging, Fabrics, Low Voltage, Lighting, Retaining Wall Systems, Pavers, Bulk Materials, Safety Supplies and Wheelbarrows. NURSERY STOCK: Deciduous Shrubs, Evergreen Shrubs, B&B Trees, Perennials, Specialty Conifers, Specialty Deciduous and *Field Direct Trees. EROSION CONTROL: Wood Blankets, Straw Blankets, Geojute, Sod Staples, Silt Fence, Grass Seed & Sediment Logs. CHARLESTON® HIGHLAND STONE® PAVING SYSTEM WALL SYSTEMFEATURING AARON TRETTER, CLCS T: 651.635.2770 | F: 1970atretter@maguireagency.com651.638.9762www.maguireagency.comOakcrestAvenueSuite#300,Roseville,MN55113 For more information visit mmcjd.com to find a dealer near you. 330G Skid Steer • Rated Operating Capacity: 1362 kg (3,000 lb.) • Gross Horsepower: 68.0 kW (91.2 hp) • Net Horsepower: 66 kW (88.5 hp) • Operating Weight: 4495 kg (9,900 lb.) Compact Excavator60G • Net Power: 39.6 kW (53 hp) • Max Digging Depth: 3.77 m (12 ft. 4 in.) • Operating Weight: 6180 kg (13,620 lb.)
2. Receive credibility. Identify your company with the leading regional green industry organization. Plus, earning the MNLA Certified Professional credential provides instant credibility with your clients and distinguishes you from the competition.
Summer is upon us and now is the time to renew your member ship. Need a quick reminder of the importance of renewing?
5. Stay up to date on industry news, issues, and trends. Regular electronic newsletters and this monthly magazine, The Scoop, (available in print and online) provides you with the latest industry trends to give you an edge in a competitive market.
1. Build effective advocacy for your chosen industry. MNLA has nearly 1,000 member-businesses whose unique voices combine to speak loudly in legislative and regulatory affairs. A recent example: In March 2020, when members were shut down by a COVID-19 pandemic Stay-at-Home Order, MNLA actively made the case to government officials that our industry performed essential services, and on April 8, green industry professionals returned to work. David Lewis of Sar gent’s Nursery, Inc. in Red Wing said: “MNLA did a great job of lobbying for and informing all garden centers during the initial phases of COVID shutdown. We all tried to do our part, but I know that a strong and healthy organization like MNLA is essential to the wellbeing of all our industry businesses.” Your continued membership builds capacity for the MNLA government affairs team to remain deeply involved at various levels of government, representing your inter ests, and advocating for the green industry.
➽ MNLA Executive Director Cassie Larson can be reached at 651-633-4987 or cassie@mnla.biz.
MNLA Executive Director
First, thank you for your continued membership and investment in the Minnesota Nursery & Landscape Association! Without your support, MNLA would not be able to continuously provide valuable benefits and actively develop and protect the green industry.
While there is a long laundry list of benefits, here are six reasons you’ll want to make sure you renew right away…
3. Connect to the larger green industry community. Some times your best resource is a colleague who has gone before you. Join the journeys of other owners or employees who face the same challenges you do.
6 Reasons to Renew Today
FROM THE EXECUTIVE DIRECTOR 10 MNLA.BIZ august 22
4. Cultivate professional growth. Northern Green, edu cation days, webinars, and our library of free online education provide members with outstanding profes sional development. Remember, members receive a discount on most MNLA events.
Cassie Larson
6. Take advantage of vetted industry partnerships. We’re proud to partner with multiple organizations to offer members fleet discounts through Chrysler; fuel discounts and more from Holiday/Circle K and Kwik Trip; discounts on legal services through Zlimen & McGuiness; discounts on garden center pop-up trays; and more. It all adds up!
The bottom line: MNLA’s mission is to help YOU operate your business more successfully. The Board of Directors, committees, and staff work together every day to help achieve this mission. We hope membership in the association helps you connect more, know more, and saveThemore.steps to renew are simple — visit www.mnla.biz and choose “renew” under the Membership menu and follow the steps outlined. Need help? Feel free to reach out to the MNLA office at 651-633-4987 or mnla@mnla. biz and we’ll be happy to assist.
Partner with the MNLA Foundation INVESTING IN THE FUTURE OF THE GREEN INDUSTRY ...one student at a time
Demonstrate your commitment to the future of the region’s green industry — sponsor a student scholarship! The deadline for 2022–2023 participation is August 31, 2022. You can act today by completing the application at www.MNLA.biz/scholarships. Your generosity will be cherished by the student winners — the future of our industry. Contact us with any questions or for additional details at Paulette@mnla.biz or 651-633-4987.
MNLA FOUNDATION SCHOLARSHIP PROGRAM
Making a Difference in Horticulture
Owning a business — of any size — isn’t just a vocation, it’s a lifestyle. Owners pour their talent, time, and significant financial invest ment into the success of their company or farm, and major life decisions often hinge on its success. So, selling or moving on from a business can either be exciting or draining. And there can be a lot of emotions and expec tations — even someone’s sense of identity — wrapped up in it. Handing a business entity off well, knowing when to close a business and move on, and having a disaster plan in place is essential to an owner — and his or her family’s — financial health and peace of mind. Often business/farm owners aren’t thinking about selling or succession until they have reached the end of their career and are ready to move on. They’re more focused on the day-to-day responsibilities of running their business! But in case the unexpected happens, it’s important to begin thinking through these transitions sooner rather than
CAN’T WAIT ↘ FOCUSIN You’ve poured your heart and soul into your business. Make a plan for who will take it over someday — whether that transition is planned or unexpected. YOUR BUSINESS SUCCESSION PLAN Monique Kleinhuizen ApexCo-ownerLegacy Consultants
KurpasiStock.com/Viktoria BUSINESS SUCCESSION YOU ALSO NEED TO CONTINGENCIESDEVELOP FOR UNFORESEEN EVENTS. august 22 MNLA.BIZ 13
WHEN WILL OWNERSHIP OR ASSETS OFFICIALLY CHANGE HANDS? SUCCESSION
iStock.com/Viktoria Kurpas
later. If you are a business owner or work closely with one, here are some things you may want to consider as you plan for your future and the future of your business: What is Succession Planning?
Why Do I Need a Succession Plan?
What is Involved in Succession Planning?
A basic plan will align the future of your company with your vision and values and will help you ensure your business assets are trans ferred in the most tax-efficient way. Here is how to get started.
Succession planning is the process of preparing your business for when you won’t be there anymore — or if you become incapacitated in some way. This might mean identifying new leadership for your business: whether an heir, an employee, or a third-party buyer/entity. Or it may mean making a plan for closure: how will assets be liquidated, and cli ent relationships be transferred — and who will handle that process?
14 MNLA.BIZ august 22 BUSINESS
Here’s the worst-case scenario first: If you have no succession plan, your remaining employees will have to take over if something happens to you. If you own a family business, the state will decide what hap pens to your business and its assets if you die. This happens through probate, which can be costly and time-consuming for your estate.
• Step 1: Identify Your Goals: Begin by identifying your long-term busi ness goals. A starting point may be thinking about what or who you’d like to provide for. Retirement? Heirs? Employees? Future health of the company? All of the above? Your goals will dictate your strategy.
A succession plan helps you identify and weigh the opportunities/ paths available to you, and it sets the groundwork for a stable and financially efficient hand-off of your farm or business. You’ll get a person/team in mind to take over someday, and you can strategically train/grow their leadership so they’re ready for the role. They can then step in whether something happens to you unexpectedly — like a change in health or finances, or even an untimely death — or on a planned timeline. While every business owner plans to oversee their eventual transition out of leadership, sometimes planning for the worst-case scenario can ensure the business is able to carry on — and that your heirs will still be provided for.
• Step 3: Look at Your Assets: You’ll want to consider, and document, how the business makes money, which will play into the current valuation of the business itself. Are there active clients, contracts, dividends, or patents to consider — and what are the timelines on those things? You’ll also need to pull together a list, and ap proximate fair market value, of tangible assets that are owned by the business and can be included in the succession plan. Include inventory, property/building(s), and future income streams, and make a note of tax depreciation, if applicable. If you’re a grower, you’ll want to consider the fair market value of any land owned by the business, as well as buildings, equipment, and plants in the ground.
➽ Information and opinions formed by Apex Legacy Consultants are for educational purposes only. Individuals are advised to consult an attorney and/ or financial professional before making estate-re lated decisions.
Step 5: Begin Conversations with Stakeholders: Succession should never come as a surprise. Make a list of all the people who should be kept up to date on your succession plan and consider when and how to speak with each one. For exam ple, an all-team meeting probably isn’t the best time to announce a successor, unless you’ve really talked that through with key parties first! A conversation with your children might be more casual and handled one-on-one or in a group. Be prepared to explain how you arrived at your decisions, and make sure each person is on board with where you’re headed if you’re asking them to take on more responsibility. You may be surprised by the assumptions that employees, partners, and children have about the future of your business! Work with your professional advisors — like your attorney, wealth manager, and/ or CPA — to make sure you’re looking at your plan from all angles and that nothing is missed. Typically, a legal doc ument or contract is created to guide the company’s transition — and this can be referenced in the estate plan or will/trust of the owner(s).
The partial interest is taken over by the charitable entity and then sold to a buyer “waiting in the wings.” Sale funds then go to the charity, DAF, trust, or annuity. This strate gy allows you to receive a charitable deduc tion while transferring your business. Other strategies include gifting the entire business to a charitable organization. This follows the same process as a partial sale, but with all of the interest being gifted. Or consider gifting assets of the business — land, buildings, vehicles, plants, etc. — instead of the business itself. MNLA partners with Fahey Sales to facilitate gifts like this through the surplus auction, and this type of giving can be done anytime — with or without a succession afoot!
• Step 2: Identify Potential Leadership Candidates:
• Charity • Donor Advised Fund (DAF)
Charitable Succession Planning
• Charitable Trust
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Step 4: Be Proactive: It’s common to think, “Succession planning is a good idea. I should do that someday,” but then put it on the back burner forever. Consider taking a day annually to think about your long-term vision for the business and what succession will look like. If that’s not feasible, just think about it on a few long drives to job sites! If you continually address this as your business ebbs and flows, you will be able to make more intentional decisions.
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• Charitable Gift Annuity/Deferred Charitable Gift Annuity
There is an abundance of options that will depend on how your business is structured and who you feel is best suited. Is it a family business, and is there a child or children who plan to take over? Do you have employees you want to invite into ownership? Perhaps you want to sell, and simply need to put a value on the business/clientele/assets. You will need to determine who to keep in the communi cation loop as these decisions are made. The more heirs or interested parties, the more complex the plan may become. If you are considering ownership transfer, you’ll need to address the potential ability — or lack of ability — of each candidate to feasibly manage the business. Not every competent employee is suited or ready to run the organization (even if they are your own family!) so you may need to put some intentional training/guardrails in place as they take on leadership. You also need to develop contingen cies for unforeseen events. For example, if the plan is for the business to go to one person, but they become incapacitated or refuse the role, who is next in line? Is there a disaster clause in case some thing horrible happens to your entire leadership team — or family — so there’s nobody left to run the business? These scenarios are unlikely, but it’s important to think through potential outcomes. Put together a timeline of when you’d like to scale back or end your involvement in the company. When will you ask other leaders to take on more leadership, and will that happen at once? When will ownership or assets officially change hands? Will you remain involved in some way, perhaps in a consulting or voting capacity?
MNLA is considering launching a partnership with Apex to make legacy planning resources available to members. Reach out to Executive Director Cassie Larson (cassie@mnla.biz) if you are interested in learning more.
• Partial Gift, Partial Sale • Instead of directly selling the business, you could sell partial ownership and gift the other undivided interest to:
•
Just like with estate/legacy planning as a whole, some of the greatest opportunities to give are with traditionally non-liquid assets, like an interest in your business itself, or assets/property owned by the business. Most business owners have a good percentage of their net worth tied up in their business, and sometimes this prevents them from being able to make the charitable gifts they other wise would have. Whether you’re planning to operate your business for years to come, or you’re winding things down with an eye on retirement/succession, you may be able to strategically gift business-related assets or ownership in a way that could have significant tax benefits for you and your family. This may be a great way to celebrate the role the MNLA Foundation has played in the success of your business — and the future success of the greenHereindustry.areafew business-related charitable strategies to consider:
➽ MONIQUE KLEINHUIZEN is co-owner of Apex Legacy Consultants. Apex helps families give strategically and create comprehensive legacy plans that celebrate their values, eliminate tax, and give to loved ones and organizations they care about.
COMPANY SNAPSHOT Company Name: Nelson Nursery Inc. Company Location: Zimmerman, MN Company owners: Mike and Jacie Lemke Year Company was founded: 1950s Key employee names: Mike and Jacie Lemke (owners), Katie (daughter-garden center manager) and Mitch Feckers (SIL Maintenance), Leanne (sister to Mike) and Barry Zikmund-Growers Number of employees in peak season: 30 Business location(s) and areas served: Zimmermand and surrounding area Type of business: Nursery MEMBER PROFILE Member Profile: Katie Mills Giorgio NELSONNURSERY NurseryNelsonbyPhotos 16 MNLA.BIZ august 22
NELSON NURSERY FIRST STARTED as a Christmas tree farm in the 1950s by Richard Nelson. It was known around the area as such for many years, with annual Christmas tree harvests of more than 150,000 trees. The business was purchased by Mike Lemke in 1979 and began evolving into the green house and garden center it is known as today. They now operate on two sites and have more than 200,000 square feet of greenhouse space to grow for wholesale and retail customers. chatted with Garden Center Manager Katie Feckers, the second generation to be involved in family business, to learn more about Nelson’s Nursery Inc. and what sets them apart.
the
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Q. And you still work with your parents?
A. We are a garden center, and we offer trees, shrubs, and perennials. We do still offer rocks and mulch and such, but we don’t offer landscaping services anymore. We still grow mums in the fall and grow our own pumpkins. We’re actually hoping to do a you-pick pump kin patch. One thing that sets us apart, is that even though we don’t do Christmas trees anymore, we do a lot of wholesale Christmas wreaths and other balsam products for fund raisers for boy scouts, church groups, and others all over the country. That really is what extends our season now. We get going with planting in February—and what is better than being in the greenhouse at 80 degrees in the dead of winter—and then our garden center stays open through the holidays.
Q. Talk about dealing with other transitions and changes within your business or the industry…how do you deal with those?
A. I have always loved being outside. I would just follow my dad through the greenhouses as a kid. We would water on Saturdays, and I would get like five dollars so I could buy the Barbie that I wanted. But I was learning the value of the dollar. It was instilled in me, and it wasn’t a question that we didn’t get week ends off. I just didn’t know any differently. So now I’m just grown up and still like working outside watering and being around the plants. And I like hearing from people about what they are doing in their yards.
Q. What are the ways that MNLA has helped your company? What benefits do you see from membership?
A. I think it’s a good tool and a good resource for a lot of different elements of our business. We’ve learned so much, especially related to legislation. MNLA is an advocate for us all, pushing for the things that can benefit this industry. I was part of the retention commit tee at one point and that was a great way to push myself to meet new people. Plus, it has been a good tool for bouncing off ideas or questions with others in the industry. We’re all in this together. There are no secrets. So, I appreciate that through MNLA and the connections we have made that we can talk to each other about how we are feeling, what’s working or not working, and what the newest things we are seeing are. ➽ Interested in being profiled in the Scoop? Our writer is always looking for a good story. Email brianna@mnla.biz to be considered for inclusion.
Q. What do you offer at Nelson’s Nursery? What sets you apart in the industry?
A. We had been working on it for some time, but especially because of the pandemic, we have begun offering some products for online sales. We are still working on making that quicker and more efficient for us, but I think the more we can keep doing with that the better because that is really where we see the younger generation headed. An online presence is important.
Q. Thanks for sharing with us, Katie. Tell us a little about how you got into the green industry.
Q. What are some of the ways you all have had to grow and change over the years in terms of marketing or business operations?
A. I would say that we’re all still family. No matter what happens we are still looking out for each other. We work a lot with each other and push through some long, hard hours, and seeing each other that way helps. Even the people who aren’t actual family members have become like family members to us.
A. So much has changed over the years as we have adapted to meet our customers’ needs. Right now, we are already ordering stuff for next year’s spring season. That has really shifted in the industry. Sometimes it can be hard to get certain things we need, such as a specific pot for growing. We ordered our plastic products a year and a half ago. So that can make it trickier to decide what the right amount will be. You’re kind of forced into a time frame that is at least two seasons if not a year or more in advance. So, adjusting to that takes time and effort.
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Q. What does it mean to be carrying on the work of your family? What do you enjoy about the work?
A. Well I grew up here because this is my family’s business. So, I basically grew up in these greenhouses. I did leave for a couple of years but came back about 20 years ago and got into the green industry. I’m officially our garden center manager, but I’m the buyer, too, and do a little bit of everything as you do in a small business.
Q. What is a particular value that is at the foundation of you doing business?
A. Yes. My mom is the accountant in the office and handles all the finances. My dad is still around too, doing all our orders. He’ll always be around here in some way, I’m sure. And 15 years ago my husband also started working with us, handling maintenance. Another aunt and uncle help out as well, and we have seasonal help from multiple different family members. Beyond that, our other employees are extended family. A lot of our key people have been here for more than thirty years, so they are like family for sure.
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In the spring of 2020, it was clearer than ever how essential a strong, professional association is.
“MNLA did a great job of lobbying for and informing all garden centers during the initial phases of Covid shutdown. We all tried to do our part, but I know that a strong and healthy association like MNLA is essential to the wellbeing of all our industry businesses.”
David Lewis, Sargent’s Nursery, Inc., Red Wing
“In spring 2020, the Governor and state officials heard from our industry loud and clear, which brought about the changes we needed. Just like any business decision, you have to stick with who has supported you in the past, and MNLA has proven themselves as a valuable partner.”
Tony Yost, Twin City Lawn Maintenance, Shoreview When ill-advised Covid-19 policy threatened your business, MNLA made sure policymakers knew you were essential. Help us be ready to fight for you the next time. www.MNLA.biz
Minnesota Grown Helps Customers Seeking “LOCAL”FINDYOU Mallory Forseth Minnesota Grown
“BUYING LOCAL” IS HAVING A REAL MOMENT. Some local-loving consumers are seeking the sense of connection that comes with knowing where their products come from and the people who produce them. Others want to keep their dollars invested in their local community. And for many, the empty shelves and supply chain challenges of the pandemic inspired them to reflect on their purchasing habits and prioritize building local connections and product sources more than ever before. Whatever the reason, Minnesota Grown is here to help these discerning cus tomers find you. Set Your Products Apart with the Minnesota Grown Logo Become a Minnesota Grown member and you’ll get a license to use the Minnesota Grown logo to differentiate your locally grown products from those grown hundreds or thousands of miles away. Use our trusted brand to help consumers who care about buying local find your products and shop their values.
➽ MALLORY FORSETH is the Minnesota Grown Program Manager and can be reached at 651-201-6140 or mallory.forseth@state.mn.us
Our online directory includes approximately 1,000 listings of local farms, farmers markets, producers, nurseries, and garden centers that sell Minnesota Grown products across the state. In 2021, the Minnesota Grown directo ry was visited by more than 325,000 unique users searching for local products. The directory is visually engaging and user-cen tric with listings featuring farm and product photos, and new features allowing consumers to simultaneously filter by location, product type(s), certification, and more to find exactly what they need. Folks on the road can also search along a route, and listings make it easy to click, call, email, or get driving directions to your nursery or garden center directly from your listing. Two-thirds of the visitors to MinnesotaGrown.com view a member’s detailed listing, call, email, or get directions to a member location. Check it out for yourself at minnesotagrown.com/search-directory/.
Help Customers Find You with Directory Listings
Benefit from Statewide Advertising
Each year, Minnesota Grown runs statewide advertising campaigns to draw attention to locally grown products and drive customers to your listings in our online directory. This year’s advertising efforts include ads on local TV stations, YouTube, and streaming services, public relations campaigns, Minnesota Grown segments on Prairie Yard & Garden on Pioneer PBS, search ads that ensure the Minnesota Grown directory appears at the top of search results for local seasonal products including bedding plants and nurs ery stock, and more. While this advertising benefits all Minnesota producers, those with Minnesota Grown directory listings benefit most directly, as the ads lead users to our directory to find producers near them. Get in on the Local Boom! As the segment of consumers who value buying local continues to grow, don’t miss out on the opportunity to build relationships with future loyal customers. Minnesota Grown membership is a great value — you get all the benefits above for just $60 per year. Complete our short (5–10 minute) application at min nesotagrown.com/about to become a proud Minnesota Grown member today.
august 22 MNLA.BIZ 21 iStock.com/nadia_bormotova
Stay Ahead of the Curve Free marketing materials in a variety of types and signage are available. The Cost Share Program can be a great way to save money on labels, printed-on containers, and permanent signage.
Members have access to a full suite of branded marketing and promotional materi als. The offerings include Minnesota Grown branded plant stakes, stickers, pricing labels, twist ties, rubber bands, reusable price cards, and much more — all exclusive to Minnesota Grown members. You can see the full menu of available items at minnesotagrown.com/ members-retailers/. Get Help with the Costs of Labels, Packaging, and Signage Will you be making labels, printed boxes, reusable bags, or permanent signage this year? We can help! Learn more about our Labeling and Signage Cost Share Program at theprintingaandminnesotagrown.com/members-retailers/seeifyourupcomingprojectqualifiesforreimbursementof50%ofthedesignandcost(upto$300)whenyouincludeMinnesotaGrownlogointhedesign.
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The Secret LIFEOFROOTS Faith Appelquist Tree Quality LLC
I am often asked how far the root system of a tree may extend — and my answer is always “further than you might think!” A radial root extension of over 100 feet is not unusual. Tree roots can grow much faster than branches, and have been measured elon gating up to 10 feet or more per year. Total spread away from the trunk is usually 2–3 times the radius of the canopy. Or alterna tively, root spread can be estimated as 1½–2 times the height of the tree. Much of a tree’s ‘intelligence’ is in the roots, their most important organ. Made up of innumerable tiny command centers, roots col lect crucial information and guide the entire tree like a sort of collective brain. Scientists have found that root tips, in addition to sensing gravity, moisture, light, pressure, and hardness can also sense volume, nitrogen, phosphorus, salt, various toxins, microbes, and chemical signals from neighboring trees. Roots about to encounter an impenetrable obstacle or a toxic substance change course before they make contact with it. Roots can Tree roots are opportunistic. Here roots grow away from the sandy beach toward the forest searching to find fresh water and nutrients.
With the soil eroded away, a trees extensive root system can at least be partially observed.
permission.withUsedFisher.KristenAppelquistFaith august 22 MNLA.BIZ 23 iStock.com/izumikobayashi
YOU MAY NEVER GET TO SEE the full root system of a mature tree, but you may get glimpses of it. Where trees grow on soil that is being eroded away, some of the root system becomes exposed, and you get at least the impres sion of how extensive it can be. And that is…. very extensive.
To survive, tree roots need oxygen and water, both found in the upper layers of the soil.
➽ FAITH APPELQUIST is an ISA Board Certified Master Arborist, an ISA Municipal Specialist MN, and an ASCA Registered Consulting Arborist®. Faith can be reached at faith@treequality.com.
Appelquist.FaithPhotos:IvanDbajo/Shutterstock.com.Illustration:Top 24 MNLA.BIZ august 22
The flat ‘root plate’ serves very well for holding up the tree; deep roots are not needed. tell whether nearby roots are self or other and, if other, kin or stranger. For an appropriate level of anchorage, a mature tree only needs to obtain a grip on a relatively small volume of soil — as soil is heavy and generally acts as a good ballast once the roots have infiltrated their way into it. So, why do tree roots extend way beyond the anchorage zone? It’s a ‘land grab.’ To grow sustainably, large trees require almost limitless access to soil supplying oxygen, water, and nutrients. Trees growing in their natural state will not only root graft to other adjacent trees of the same species but also make very important connections to soilbased fungi (referred to as ‘mycorrhizae’) that greatly extend the reach of their root network and provide trees with physiological resilience. This makes establishing urban trees a major challenge. Can the city streets accommodate the roots? Will the trees find sufficient substrate to grow within? Too often the needs of a tree’s roots are neglected, and a tree is placed in a 35-cubic-foot ‘box’ to grow. Crazy, really, when one appreciates how a root system should really develop.
TREES
A common view of tree roots is that they plunge deep into the ground producing almost a mirror image of the canopy.
In reality, a tree looks more like a wine glass with the roots forming a wide but shallow base.
In the urban environment, it is often a mystery how trees grow at all: they have to work their roots around so many obstructions to be successful.
Go to www.MNLA.biz/events to sign up for these events and more! Upcoming Classes & Events REGISTER NOW NIGHT AT THE SAINTS BEES AND BREWS PEACHES & PIZZA TOUR CER T I F IED P ROFE S S IONA L AUG 24 STONE CREEK FARM, SHAFER AUG 17 CHS FIELD, ST. PAUL AUG 30 NORMANDALE JAPANESE GARDEN, BLOOMINGTON SEP 15 AUDUBON PARK. MINNEAPOLIS SEP 20 GAME UNLIMITED GUN CLUB, HUDSON OCT 7 | NOV 4, 11 MNLA OFFICE, ROSEVILLE MNLA CERTIFICATION EXAMSMNLA SHOOTOUT MAINTENANCE-FOCUSED NORMANDALE JAPANESE GARDEN TOUR
After 137 years in business, Bachman’s knows innovation. That’s why Bach man’s Wholesale Nursery & Hardscapes growing range utilizes a wide variety of new technologies and advancements that are bringing the 600-plus acre operation into the next generation of farming. These technological innovations have many advantages. Some are meant to save on labor, and in turn, the cost of production. Others help improve the quality of the plants and hardscape material in order to provide the finest product for customers. Above all, “These innovations aim to ensure the health and safety of employees, which is para mount to the successful operation of the nursery,” according to Dave TenEyck, the director of Nursery Wholesale. On the wholesale nursery side of Bach man’s, Tzanko Matov, the director of nursery production, said that he is turning more and more to automation and mechanization to assist in everyday operations. “We are trying to mechanize as much as we can,” Matov said. He added that mechanization improves produc tivity, quality, and efficiency, and helps to reduce the amount of manual labor and some of the repetitive motions that employees must do on a daily basis.
Advancements in mechanization reduce manual labor and improve safety, quality, and efficiency for Bachman’s Wholesale Nursery & Hardscapes. Block lifting clamp AKZ-H-UNIGRIP
Advertorial INNOVATIONGROWINGINMINNESOTA Hardscapes&NurseryWholesaleBachman'sofcourtesyphotosAll
One automation tool that his team has been utilizing for several years now is Har vest Automation’s HV-100 robot. This ro bot is used in the production fields to space out the container pots in a uniform man ner, as deemed appropriate by the season and growing conditions needed by each plant. In summer, this means each pot is given enough space to receive ample sun light and that air can move freely between each plant as it grows. In winter, pots are placed tightly together to help each plant survive whatever the Minnesota winter brings. By utilizing this robot, Matov was able to whittle the number of employees on this process down to one person. At peak output it can handle and arrange around 240 pots per hour into evenly spaced rows. In addition, it comes with a rechargeable
“It saves you from getting dizzy,” Becker said. “Plus, it’s able to really secure the load better than you or I can by hand.”
The most recent time-saving, user-friendly piece of equipment being utilized in the hardscapes yard is another product by Probst. It is a hydraulic clamp that lifts up to six layers of pavers at a time. In doing research on the machine, Becker determined that it would take one person doing the same job manually between five to six minutes to move each layer. Add one person and the average is cut down to three to four minutes to complete the same task. With the new clamping machine, the time is reduced even further. What would have taken 20 minutes for a team of two to complete by hand, moving four layers of pavers can now be completed in under one minute. “It hugely reduc es the amount of time and repetitive movement by the guys,” Becker said. As of now the machine is attached to a skid steer and brought to wherever the pavers are on the lot. Eventually, Becker said the goal is to build a station where the machine can be permanently mounted and reduce the need to use the skid steer. Through these innovations and more, Bachman’s Wholesale Nursery and Hardscapes team (and their machines) are working smarter, not harder, to improve employee health and safety, reduce cost, and grow a bet ter, more beau tiful product for their customers.
Within the last three years, Becker and the team began using a semi-automatic shrink wrap machine called the Synergy™ Stretch Wrap System. This machine allows the user to place a pallet on a platform that turns like a Lazy Susan, stand in one place, push a pedal with their foot, and shrink wrap the contents of the pallet.
battery and can work in virtually every weather condition. The machine bene fits the operator by decreasing the need to bend and manually move the plants into place. Over the span of a short time this one person can space out all of the growing fields, allowing other employees more time and energy to focus on bringing beauty to life in other ways at the nursery.
Advertorial
Your usted Partne r WHOLESALE NURSERY & HARDSCAPES
If you have any questions or would like to discuss the content of this advertorial, feel free to reach out to Dave TenEyck, Bachman's Wholesale Nursery & Hardscapes at dteneyck@bachmans.com, or visit www.bachmanswholesale.com.
Airlift® by Probst Harvest Automation’s HV-100 robot
Another product that he both uses and sells is the Airlift® by Probst. The Airlift® makes lifting and moving heavy slabs and pavers easier. It is also more ergonomically friendly for the user by eliminating the need to continually bend and lift. It also reduces the risk of pinched fingers and en sures fewer chips, nicks, and cracks to the product. Becker said he goes to jobsites of landscapers looking like the fifth member of the Ghostbusters squad, because the Airlift® has a portable backpack and suc tion handled system with a vacuum hose.
“They see me and say, ‘who is this guy and what is he wearing?’” Becker said. “Then they see me use it and say ‘oh, I like this.’”
Tr
Matov’s latest automation effort was purchased last fall and allows the team to tie trees for shipment prior to being dug out of the production field. Before, the only way to accomplish this task was by hand after each tree had been dug. The Tree Tyer by Dutchman Industries Inc. is a hydraulic-based attachment that attaches to a skid steer and works on both conifer ous and deciduous trees. It is designed to wrap each tree in a tight, uniform manner, and can help to reduce the chance of damaging branches during shipping and handling. As is the case with the HV-100 robot, the tree tying machine frees up nursery staff for other tasks, allowing the work to be done by two individuals instead of many. Going forward, Matov said he would like to take a hard look at each process used in production and see if mechanization makes sense from an economic, labor, and safety perspective.
In the hardscapes yard, manager Kevin Becker is taking advantage of the ad vancements that have come along which make moving and handling stones and pavers less physically taxing and less dangerous for those working with the heavy and sometimes awkward product.
Synergy™ Stretch Wrap System
Arranging for EFFICIENTGREENHOUSEPRODUCTION Mitch Lies
Growers can create a spaghetti diagram that is unique to each process to help streamline standard work.
THE INTENTIONAL, STRATEGIC USE OF SPACE CAN DETERMINE HOW EFFICIENTLY A GREENHOUSE FUNC TIONS AND HOW PROFITABLE IT IS Nursery operators tend to fill greenhouses to capacity so that enough product is available when sales come knocking. But according to Rick and Elizabeth Peters of Lean Consultants, The Peters Company (Wilsonville, Oregon), a packed greenhouse at times can inhibit worker access to plants. Ultimately, that can cost a nursery.“When we are so concerned about maxi mizing every square foot of potential growing space in our operation, we sometimes leave out what is necessary for that plant to exist while it is growing,” Rick Peters said. “If we fill up every bit of space in that greenhouse with our product, it subtracts from our ability to actually access and care for that product.”
august 22 MNLA.BIZ 29
“Things that like it dry, we like to put next to things that also like it really dry,” Verhoeven said. “Bigger containers we like to put with other bigger containers because they are going to have a similar growth trajectory and water
“The number-one priority in arranging a greenhouse is to grow a quality crop,” Verhoeven said. “After that, it is making best use of your resources.”
Knowing Your Plants Meeting the cultural needs of a plant involves knowing its growth characteristics, he said, as well as its water, sun, and fertility needs.
In interviews with Digger, the Peters Company and two Oregon nursery operators discussed optimal ways to arrange greenhouses in terms of plant needs, efficiencies, and other factors.
Hicks agreed: “You need to know a plant’s requirements and also their timing. You don’t want to put a crop that is going to be done real ly fast with some other crops that are going to take a long time, because the goal is always to completely empty a greenhouse and start over. It is always good to start fresh.”
CompanyPeterstheofcourtesyIllustration iStock.com/Lya_Cattel
Ultimately, both Mike Hicks of Little Prince of Oregon Nursery in Aurora and Ben Verhoeven of Peoria Gardens Inc. in Albany said the top priority in greenhouse organization is to meet the cultural needs of plants.
“Knowing how quick one plant will grow com pared to others and understanding their needs is really important in terms of how you arrange your greenhouse space,” Verhoeven said.
Grouping Plants by Need Grouping plants with similar needs can help in operational efficiencies, as well as facilitate efforts to clear a greenhouse before refilling, according to the nursery operators.
Understanding markets is also essential in greenhouse arrangement, Verhoeven said. “Having a good sense of your market helps in reducing consolidation, and that is something we are constantly trying to do.” Verhoeven also believes it is important to move out plants as soon as they are ready. “Once that plant is ready to go, once it has completed its growth cycle and is up to a sellable stage, we want it to head out the door. We want to move it right onto a truck because it is occupying good space,” he said.
GREENHOUSE 30 MNLA.BIZ august 22 Fertilizer present in recycled water can be used the next time around, which saves on chemical costs. Crops are irrigated at Smith Gardens.Group plants by need. GardensSmithofcourtesyPhotos
Completely clearing a greenhouse has several advantages over partially clearing houses before refilling, Hicks said. At times, he will even consolidate plants if it serves that end.
Hicks also said it is important to consider the space needs of a plant when arranging a greenhouse. “We grow everything ‘can tight,’ for the most part, and try and sell them before the point where we would have to space them,” he said. “But there are certain varieties, like lavenders and salvias, that you have no choice but to space them. So, you have to plan for that part, as well.”
Clearing a Greenhouse
Planning Time Pays Dividends
“I will find a house that is completely empty or mostly empty and maybe consolidate that house with a couple of others that have similar timing, then replant the whole thing,” he said. “Now you’ve got all of your young plants together, and you can treat the house as a whole, as opposed to a block-by-block arrangement.“Also,once you clear the house out, you can now drive vehicles in there and pull the trailer in to unload right from the trailer, instead of having to carry a couple of plants at a time into the house,” Hicks said. “It makes building the house a lot easier, and it is also a lot easier on the irrigators, because all of the plants are at a similar stage, water and growth-wise.”
Packing a greenhouse to the point that it inhibits a worker’s ability to access plants is more than an inconvenience for workers, he said. It can be detrimental to a nursery’s bot tom line. He and his wife, Elizabeth, co-found ers, and owners of The Peters Company said they have seen several instances where an overfull greenhouse has resulted in crews picking up and moving plants to access the plants they need to work with. “So, all of a sudden, you’ve got motion,” he said, referring to the fact that motion is one of several forms of waste identified in Lean. “You’ve got trans portation because you are moving product; you’ve got over-processing because you are over-handling things. And, by doing that, you are introducing more waste, and therefore moreTransportationcost.” and overprocessing are also considered forms of waste. “If they haven’t provided access to the product throughout its growing cycle, they have introduced a number of problems that are sometimes hard to account for, and some growers don’t pay too much attention to that,” Peters said.
➽ MITCH LIES is a freelance writer covering agricultural issues based in Salem Oregon. He can be reached at mitchlies@comcast.net.
august 22 MNLA.BIZ 31 requirements. And smaller plants, we will put with other smaller plants. And we like to put young things with other young things because they are going to finish close to the same time and have similar needs in terms of heat and fertilizer,” Verhoeven added. “We want to avoid putting something like a four-inch zuc chini next to a gallon lavender. Their needs are totally different.”
Ultimately, Hicks said, organizing a greenhouse comes down to knowing a plant’s growth habits and its needs, and arranging the house to meet those needs and those of your workers. And it is worth spending some extra planning time when arranging a green house to achieve that. “In the springtime, when everybody is just crazy busy and it is all we can do just to get some plants in, you just do what you can at that point,” Hicks said. “But for the rest of the year, spending a little time planning and organizing and thinking about the plants individually and as a whole definitely helps you out.”
“We’ve seen numerous incidents where it is costing them more than if they just left a few plants off to create reasonable walkways or accessways every so many aisles. Access to the product is really important.”
The Peters identified several other examples in greenhouse arrangement where adopting Lean could improve a nursery’s bottom line, including: ensuring tools are readily avail able for workers; arranging greenhouses so workers have “line-of-sight,” a Lean term regarding a worker’s ability to see an entire operation from a particular vantage point; and even proper signage, so a seasonal or part-time worker knows where to go to fulfill a job assignment. It also can be beneficial for greenhouse operators to keep things on wheels whenever possible to accommodate flexibility. “At any point, you might find a better way to do a process,” Elizabeth Peters said. “So, you should try to minimize bolting thingsAlso,down.”RickPeters said, one form of waste often spills into other forms. “Oftentimes, the bad news is when we engage in one form of waste, we automatically create more types of waste to go along with it,” he said. “The good news is, once we discover what we are doing, we have the opportunity to not only eliminate that one waste that we were targeting, but it can take out other forms of waste as well.”
Hicks agreed: “I like to put all the Sedums, the sempervirens, the succulents all into one area,” he said. “Then you have your shad ed plants, like the ferns; they all like heavy shade, moist conditions. I like to get all those together. You always want to put sun by sun, shade by shade,” Hicks said. “And if you have a lighter or a heavier shade, you have to con sider those factors, too. And then you want to go by irrigation requirements, as well.”
COMPLETELY CLEARING A GREENHOUSE HAS SEVERAL ADVANTAGES OVER PARTIALLY CLEARING HOUSES BEFORE REFILLING[.] “ ”
Keeping Things Moving The Peters, who counsel clients on the Lean strategy that is employed in multiple industries, said one of the biggest mistakes they see in greenhouse arrangements is the propensity of greenhouse operators to clog aisles or other access points to plants. Rick Peters said, “That is a touchy subject because nurseries make money by growing and selling plants. And as long as they have a market for it — the more plants they can grow and sell — the more money they make.”
House plants also go together at Little Prince of Oregon Nursery, Hicks said. “They need the warm, humid conditions with shade. We have about a 90,000 square-foot gutter-connect house where we are running bottom heat, and all of our house plants basi cally go into that house.”
Last Modified ArtCopyDirectorWriterProjMgrAcctSvcProdMgrArtBuyerCopyEditMacNone100NoneTrimLive Folded ColorsFinishingSizeSpec’d Chevy Retail Planning Flyer 8.75” x 11.25” with Business Central JobSpecialDescriptionBleedInstr.Publications None Job # Document Name GMC1-12-FCO-03178-302_v4.inddGMC1-12-03178 Version #302 nminieri/pmTBDTBDafinnankdenmarkcsennTBDControl Colors In-UseLinked Graphics 12KTFLCHEV032.tif RGB 840 ppi 11CHSL00054.jpg RGB 270 ppi HD CC with Dump_psd.psd RGB 1089 ppi cube_0758.jpgGM_business_choice.aiBusinessCentral_KO.ai RGB 464 ppi, 461 ppi Family_shot cube_exprss_slvrdo_a6.tif RGB 1112 ppi RoundStep_3in_Chevy_Silverado.jpg RGB 421 ppi Tonneau_Chevy.jpg RGB 419 ppi Family_Option_a3.tif RGB 844 ppi, 1708 ppi 4320G_cs.tif CMYK 1006 ppi, 1004 ppi 4320Gss.tif CMYK 1418 ppi, 1482 ppi 1PROCS.tif CMYK 860 ppi, 858 ppi 1PROSS.tif CMYK 606 ppi, 605 ppi BasePkg_ss.tif CMYK 821 ppi, 820 ppi 12KTFLCHEV021.tif RGB 3169 ppi 12KTFLCHEV033.tif RGB 2431 ppi BlackYellowMagentaCyan CONTENT 8.5” x 11” 8.25” x 10.75” 4CNoneNone BY IGNING OUR NITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ ND PPRO VED THISACCTWORK.SERVICE PROD COPY EDIT COPYWRITER ADCD/ACD User Printer Output Date 4-17-2012 3:37 PM ma-klane TITAN 4-20-2012 1:48 PM Mech Scale Print StockScale Mechd By: nminieri RTVd By: None 4 for CHASSIS CABS $ 1,000 UPFIT CASH1 plus RETAIL OFFER 1 To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. 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All Rebates & incentives to dealer, must qualify for same, prices subject to change. George Miller 952-469-7076 • gmiller@jeffbelzer.com John Zadurski 952-469-6818 • jzadurski@jeffbelzer.com www.jeffbelzerchevy.com Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. Last Modified ArtCopyDirectorWriterProjMgrAcctSvcProdMgrArtBuyerCopyEditMacNone100NoneTrimLive Folded ColorsFinishingSizeSpec’d Chevy Retail Planning Flyer 8.75” x 11.25” with Business Central JobSpecialDescriptionBleedInstr.Publications None Job # Document Name GMC1-12-FCO-03178-302_v4.inddGMC1-12-03178 Version #302 nminieri/pmTBDTBDafinnankdenmarkcsennTBDControl Colors In-UseLinked Graphics 12KTFLCHEV032.tif RGB 840 ppi 11CHSL00054.jpg RGB 270 ppi HD CC with Dump_psd.psd RGB 1089 ppi cube_0758.jpgGM_business_choice.aiBusinessCentral_KO.ai RGB 464 ppi, 461 ppi Family_shot cube_exprss_slvrdo_a6.tif RGB 1112 ppi RoundStep_3in_Chevy_Silverado.jpg RGB 421 ppi Tonneau_Chevy.jpg RGB 419 ppi Family_Option_a3.tif RGB 844 ppi, 1708 ppi 4320G_cs.tif CMYK 1006 ppi, 1004 ppi 4320Gss.tif CMYK 1418 ppi, 1482 ppi 1PROCS.tif CMYK 860 ppi, 858 ppi 1PROSS.tif CMYK 606 ppi, 605 ppi BasePkg_ss.tif CMYK 821 ppi, 820 ppi 12KTFLCHEV021.tif RGB 3169 ppi 12KTFLCHEV033.tif RGB 2431 ppi BlackYellowMagentaCyan CONTENT 8.5” x 11” 8.25” x 10.75” 4CNoneNone BY IGNING OUR NITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND PPRO VED THIS WORK. 1:484-20-2012ACCT SERVICE PROD COPY EDIT COPYWRITER ADCD/ACD User Printer Output Date 4-17-2012 3:37 PM ma-klane TITAN 4-20-2012 1:48 PM Mech Scale Print StockScale Mechd By: nminieri RTVd By: None 4 A WORKSINCENTIVEWORK-READYTHATHARDFOR YOU. 2012 CHEVY EXPRESS CARGO VAN 2012 CHEVY SILVERADO for CHASSIS CABS $ 1,000 UPFIT CASH1 plus RETAIL OFFER 1 To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. ©2012 General Motors Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. for CUTAWAYS $ 1,000 UPFIT CASH1 plus RETAIL OFFER forSELECTPICKUPSFROM ONE OF FOUR ACCESSORY PACKAGES UP TO $1,095 or $ 500 UPFIT CASH1 plus RETAIL OFFER $1,200 UPFIT CASH1 Last Modified ArtCopyDirectorWriterProjMgrAcctSvcProdMgrArtBuyerCopyEditMacNone100NoneTrimLive Folded ColorsFinishingSizeSpec’d Chevy Retail Planning Flyer 8.75” x 11.25” with Business Central JobSpecialDescriptionBleedInstr.Publications None Job # Document Name GMC1-12-FCO-03178-302_v4.inddGMC1-12-03178 Version #302 nminieri/pmTBDTBDafinnankdenmarkcsennTBDControl Colors In-UseLinked Graphics 12KTFLCHEV032.tif RGB 840 ppi 11CHSL00054.jpg RGB 270 ppi HD CC with Dump_psd.psd RGB 1089 ppi cube_0758.jpgGM_business_choice.aiBusinessCentral_KO.ai RGB 464 ppi, 461 ppi Family_shot cube_exprss_slvrdo_a6.tif RGB 1112 ppi RoundStep_3in_Chevy_Silverado.jpg RGB 421 ppi Tonneau_Chevy.jpg RGB 419 ppi Family_Option_a3.tif RGB 844 ppi, 1708 ppi 4320G_cs.tif CMYK 1006 ppi, 1004 ppi 4320Gss.tif CMYK 1418 ppi, 1482 ppi 1PROCS.tif CMYK 860 ppi, 858 ppi 1PROSS.tif CMYK 606 ppi, 605 ppi BasePkg_ss.tif CMYK 821 ppi, 820 ppi 12KTFLCHEV021.tif RGB 3169 ppi 12KTFLCHEV033.tif RGB 2431 ppi BlackYellowMagentaCyan CONTENT 8.5” x 11” 8.25” x 10.75” 4CNoneNone BY IGNING OUR NITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND PPRO VED THIS WORK. PM1:484-20-2012ACCT SERVICE PROD COPY EDIT COPYWRITER ADCD/ACD User Printer Output Date 4-17-2012 3:37 PM ma-klane TITAN 4-20-2012 1:48 PM Mech Scale Print StockScale Mechd By: nminieri RTVd By: None 4 A WORKSINCENTIVEWORK-READYTHATHARDFOR YOU. 2012 CHEVY EXPRESS CARGO VAN 2012 CHEVY SILVERADO for CHASSIS CABS $ 1,000 UPFIT CASH1 plus RETAIL OFFER 1 To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. ©2012 General Motors Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. for CUTAWAYS $ 1,000 UPFIT CASH1 plus RETAIL OFFER forSELECTPICKUPSFROM ONE OF FOUR ACCESSORY PACKAGES UP TO $1,095 or $ 500 UPFIT CASH1 plus RETAIL OFFER $1,000 UPFIT CASH1 UP TO
Vehicles ready for work at a moment’s notice. Professionals trained to keep business owners happy. Service facilities equipped for commercial applications. COMMERCIAL HEADQUARTERS Jeff Belzer Ram, 21111 Cedar Ave., Lakeville, MN Please Call the Commercial Dept, 952-469-4444 All Rebates & Incentives to Dealer, Must Qualify for Same, Prices Subject to Change George Miller gmiller@jeffbelzer.com952-469-7076 John Zadurski jzadurski@jeffbelzer.com952-469-6818 2022 Ram 5500 4x4’s, 108” c/a. Call for pricing. 2022 Ram 5500 120 c/a, 4x2. Call for pricing. 2022 Ram Reg cab – Ready for Plow. PROMASTER VANS IN STOCK!
KODIAK® Orange Diervilla Tough customers require tough plants that can take poor soil, cold weather, and drought. The Proven Winners® ColorChoice® Kodiak® series of native Diervilla is the solution. Kodiak® Orange lights up the landscape, especially in the fall, making it an eco-friendly alternative to burning bush. • Native • Fast Growing • Trouble-free Find a wholesaler: www.provenwinners-shrubs.com • 800-633-8859 KODIAK® Orange Diervilla ‘G2X88544’ pp#27,548; cbr#5596 Sun to Shade • USDA Zone 4-7 3-4’ Tall & Wide KODIAK® Black Diervilla rivularis ‘SMNDRSF’ pp#27,550, cbr# 5938 Sun to Shade • USDA Zone 4-7 3-4’ Tall & Wide KODIAK® Red Diervilla ‘G2X885411’ pp#28,403, cbraf Sun to Shade • USDA Zone 4-7 3-4’ Tall & Wide 5’ 5’ 5’ KODIAK® Red KODIAK® Black
Spring Trials 2022 Alisha Asleson BFG Supply REPORT: PART 2 KamenskayaiStock.com/Galina
EVERYTHING WE LOVE ABOUT THE REGULAR
Dr. Eric horticulturalprofessorWatkins,ofscience in the SciencesNaturalAgriculturalCollegeUniversity’sofFood,andResource(CFANS), as the vice provost for distributed learning, effective September 12, 2022. In this new position, Dr. Watkins will provide leadership to drive developmentthe of coordinated,innovative, and scaled ofmodels,distributedsystemwidelearningacommitmentthesystemwide strategic plan, MPact 2025. As vice provost for appropriateUniversity,leadersstaff,faculty,collaborateteamofwilllearning,distributedDr.WatkinsserveasamembertheEVPPleadershipandwillwithinstructionalandacademicacrosstheandwith committees,governance to advance planning around University’sthe online education strategy. The work will build on existing efforts by chancellors and deans, the Office for GraduateEducation,UndergraduatetheSchool, the
&NEWSNOTES
Eric DistributedProvostappointedWatkinsViceforLearning
e started our trip in Oxnard and traveled north to San Jose. We crammed it all into three full days which amounted to almost 700 miles total. Our team gained an enormous amount of knowledge, and I am excited to share that with you. Let’s dig in!
Academic Health Sciences, the College of Continuing and Professional Studies, Extension, and the Office for units.otherEngagement,PublicamongkeyUniversity Pop HydrangeaStar® Receives Retailers’ Choice Award
SPRING TRIALS 36 MNLA.BIZ august 22 W
Syngenta Flowers Geranium Calliope® Cascade Violet i The first cascading interspecific geranium with large and intense colored semi-double blooms. Great for baskets and mixed containers with a height of 12–16" and width of 20–24".
Petunia Fun House™ Peach Melba A great addition to this series as the original Potpourri was one of the hottest sell ing new annuals this past season. This plant boasts a great mounded habit for hanging baskets and mixed containers. Flower color and pattern will change with heat, humidity, and light levels. There were two other colors introduced this year as well, Amethyst Sun shine and Papaya.
Calibrachoa Cabrio™ Eclipse Light Rose Early flowering series that flowers on 10.5 hours of daylength with a controlled and mounded habit. SUPER-SIZEDSERIESPAZAZZ™WITHFLOWERS.
Petunia Shortcake™ Raspberry Small, but mighty! This trailing habit plant boasts small flowers, but there is a lot of them. The tight and trailing habit makes it ideal for windy conditions.
PopcenterlargepredictedproductsuniqueawardCultivate’22.AmericanHortThisisgiventoandinnovativethataretohaveaimpactatgardenretailstores.Star®isaheavy rebloomer that is easy to grow and versatile in outdoor settings. Pop Star® is the newest addition to the Endless Zonesstemscompact36”,heightMeasuringHydrangeasSummer®collection.amaxandwidthofPopStar®iswithstrongandgrowsin4-9.Whether planted in a decorative container, landscape, or small garden space, this hydrangea is easy to grow, meaning success for both growers consumers.andPop Star® is currently available for Januarysalesdistributionindustry-wideandretailbeginning1,2023.For more information and details on purchasing Pop Star® contact your Bailey RepresentativeSales or approved regional licensee available at summer/.brands/endless-baileynurseries.com/https://www.
Ombre™ Sunrise Sunrise features oranges and yellows with a beauti ful semi-trailing habit. 12–14" tall with a width of 12–16". Cuphea Cubano™ Cristo j What a unique plant to put in mixed containers and baskets! Talk about a great pollinator plant that has unique purple coloring that stands out.
Bailey Nurseries was awarded the Retailers’ Choice Award for Pop Star® Hydrangea at
Welcome New MNLA Members MasterTag; Meyer Masonry; Olson’s Customer Lawncare; Restore Landscaping; Sota Strese’sEnterprises;TreeService. 06 august 22 MNLA.BIZ
Lobularia Stream™ Champagne
Petunia Sanguna® Coral Bold and bright coral-colored blooms with big flowers are a no-brainer for consumers. One of the tried-and-true series that thrives in hanging baskets and containers. Very expansive and popular series with numerous colors.
j Warm, white-yellow-colored blooms that appear early spring through the fall season. Works great in landscapes and mixes well with pinks and reds.
Petunia Splash Dance™ Calypso Cherry j A fun addition to the splash series. Cherry red blooms with yellow specks. Awe some in hanging baskets and speckle amount changes throughout the growing season.
DanzigerCalibrachoa
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SPRING TRIALS
Salvia Sallyfun™ Blue Lagoon j Great for pollinator pots. Large blooms with a tighter habit that can withstand weather conditions and has a deeper blue color than the competitors.
38 MNLA.BIZ august 22
Always a favorite amongst growers because of the vig orous and mounded habit. Ideal for hanging baskets and mixed containers. Need to give this one room to grow!
Everything we love about the regular Pazazz™ series with super-sized flowers. The twist in the name indicates a bicolor bloom of orange and yellow. Loves the heat and is extremely drought-tolerant to handle extreme growing conditions.
Portulaca Mega Pazzaz™ Mango Twist
Petunia RIMarkable™ This new stand-alone series boasts a large white rim that is very vigorous. Petunia Cascadias™ Indigo
Verbena Vanessa™ Optik Grape j Special breeding has been put into this series to not cycle out of flowering and continuously has opened blooms. It is mildew resistant and the optik in the name refers to a white eye.
Verbena Vanessa™ Compact Great for quarts and smaller baskets. As the name implies, it has a more compact habit but does not sacrifice the flower power. New colors this year include Bordeaux and Rosa.
Tea, SD (605) 368-2586 Fargo, ND (701) 232-7238 St. Paul (651) 487-3850We’re here to help you!Compressed Bale 5.5cubic Yards NEED TESSMANMULCH?HAS YOU COVERED! • Adds beauty to your landscaping projects • Encourages the health of the soil. As the mulch breaksdown, it releases nutrients into the soil. • Helps retain moisture • Moderates soil temperature • Discourages weed growth and soil erosion Easy to transport Easy to Apply Cost effective Western Red Cedar Mulch
Lantana Luscious® Royale Lemon Tart™ Replacing Bananarama™, this new cultivar is more compact and has an upright globe shape. Bright lemon-yellow flowers and thrives in full sun. Nemesia Aromance® Mulberry j Intensely fragrant flow ers with plum-fuchsia-colored blooms. Early bloomer for spring sales with no seed set. Ideal in part sun to sun.
Proven CalibrachoaWinnersSuperbells®
40 MNLA.BIZ august 22
Prism™ Pink Lemonade
j A dynamic bicolor pattern that changes color throughout the season. Large flowers with a full and mounded habit make a filled-out basket or monoculture container. 12–14" tall with a width of 12–16". Ipomoea Sweet Caroline Upside™ Black Coffee & Key Lime Climbing species that forms a mass of deep purple or lime foliage. Ideal as a thriller in mixed containers and can grow up to 36–72" tall in part sun to sun.
SPRING TRIALS
North and South metro locations: 11151 Chaparral Ave S, Shakopee (952) 496-1043 4105 85th Ave N, Brooklyn Park (763) 493-5150 www.wheeler-con.com For over 30 years, Wheeler Landscape Supply has been serving contractors in the metro area with superior service and quality products like Rockwood Retaining Walls from Rochester Concrete Products. MembersProud Rockwood’s Vintage 6 is a three-piece, spilt-faced, tumbled, freestanding or retaining wall system that builds an 8' radius without cutting. In Beechwood, Bluestone, Santa Fe and Desert Buff colors.•Matching end, corner and 3" H tumbled cap blocks • 30 sq. ft./pallet Commercial Soil Amendments, Custom Blended Soil, and Mulch Building Better Soil Compost and Compost Blends MnDOT 3877 Topsoil Blends Athletic Field and Golf Course Top Dressing Customized Product Blends Natural and Colored Mulch Bagged EngineeredCompostWood Fiber/ Playground Wood Chips OWNED AND OPERATED BY THE SHAKOPEE MDEWAKANTON SIOUX COMMUNITY 952.233.9191smscorf.com•Shakopee, MN
Pepper Pots™ Sugar Kick™
We made it through! Keep in mind that I just scratched the surface on the new and shiny plants that are out there for the coming year. Make sure to give these varieties a second look and consider adding them to your 2023 roster.
SPRING TRIALS
Coral-orange blossoms with a bright golden throat. Highly vigorous habit with a trailing habit. Works well with mixed baskets and landscape plantings.
Thrives in sun to part sun. Plectranthus (Coleus) Colorblaze® Mini Me™ Watermelon
42 MNLA.BIZ august 22
Small but mighty form of coleus. Grows vigorously to form a compact wellbranched plant for smaller mixed containers. No PGR’s needed as it is naturally small. Sun or shade.
j Sweet and crunchy snack pepper that thrives in patio pots or in the ground. Dragon Tongue Bush Bean j Heirloom bush bean with bright and long purple streaked pod with yellow beans inside. Eat fresh or cook up the beans.
Caladium Heart to Heart ‘Snow Flurry’ j Thrives in shade with eye-catching fancy leaves with deep green and snowy white tones. Another great option to bring color to the shade.
Petunia Supertunia® Persimmon
➽ ALISHA ASLESON is the Plant Connection Sales Manager at BFG Supply Company and serves a seven-state area. She graduated from the University of Minnesota Crookston with a bachelor’s degree in Horticulture and Business Management and has her master’s degree in Education from the University of Minnesota Duluth. Alisha is an MNLA Garden Center and Landscape Certified Professional and a University of Minnesota Extension Master Gardener. She can be reached at alisha. asleson@bfgsupply.com
KliersNurse r y.co m • Firewood & Accessories • County Retaining Walls • Concrete Steppers • Sod • Topsoil • Mulches • Decorative Rock, Boulders, Natural Stone • Garden Chemicals • Mowers • Trimmers • Other Power Equipment • Flowers & perennials We Sell New, Used and Repair: • Toro • Lawn Boy • Echo PICK UP OR SAME DAY DELIVERY SERVICE 5901 Nicollet Ave S, Mpls P: (612) 866-8771 F: (612) Nicollet5901@yahoo.com866-2156 Wall Systems • Borger t Pavers • Cement Block • Decorative Rock • Concrete Tools • Landscaping Tools • Natural Stone • Jackson Wheelbarrows • Stihl Power Equipment • Wacker Power Equipment • MK Diamond Products • Stucco Products • Boulder Creek Products • London Stone 313 West 61st St., Mpls P: (612) 866-0430 F: (612) 866-8642 landscapeandconcretecenter@yahoo.com landscapeconcretecenter.com • Keystone Retaining Serving the metro area for generations. EXTENSIVE LINE OF PRODUCTS FOR COLORED, STAMPED CONCRETE.We accept: The one-stop-shop for ALL your landscaping needs Contractors & Homeowners h aa g compa n ies6025@gmail.co m M a g nuso n Sod.co m • Fresh Sod cut daily • Rock • Black dir t • Mulches • Driveway class 5 PICK UP OR SAME DAY DELIVERY LARGE OR SMALL ORDERS FOR FIELD PICK UP AT ELK RIVER FARM PLEASE CALL (612)869-6992 5901 Nicollet Ave S, Mpls P: (612) 869-6992 F: (612) Nicollet5901@yahoo.com866-8398 Jerrysgardenplace.com Provides plants, Shrubs, GardenHardwareLandscapingandSupplies,YardDecor,Seeds,Chemicals,Flowers & Perennials, Firewood & Accessories, Fresh Cut Sod Daily, Top Soil, Mulches, Decorative Rocks & Boulders. PICK UP OR SAME DAY DELIVERY Jerry's Home & Garden Place 4381 Nicols Road Eagan, MN 55122 P: (651) 454-5311 F: (651) Jerrysgardeneagan@yahoo.com454-1395 Schaferequipmentcompany.com Tools and Equipment for the Concrete and Masonr y Industr y • Gilson Mixers • Bartell Power Equipment • Masonr y Tools & Equipment • Husqvarna Concrete Saws • Diamond Blades • Jackson Wheelbarrows • Metabo Parts Drill • LB White Heaters • Dr yer Vibrators • Wacker Power Equipments • MK Diamond Products • Arbor Tech Mortar Saw • Forms LARGE SELECTION OF SALES AND RENTAL CONCRETE STAMPS & CONCRETE TOOLS AVAILABLE. 6025 Pillsbur y Ave S, Mpls P: (612) 861-2268 F: (612) 869-8021 Schaferquipment55419@gmail.com
VERSATILITY THAT WORKS Cushman Motor Company 2306 N Washington Ave Minneapolis, MN (612) 333-3487 | 1-800-759-5343 www.cushmanmotorco.com We offer new Ventrac tractors and attachments, used equipment, OEM parts, and factory trained service. WANT 612-333-3487CallDEMO?Ausat Minnesota’s #1 Ventrac dealer!
While I am excited about these new opportunities, I am sad to leave a position that has allowed me to grow both professionally and personally and connect with so many amazing people. MNLA’s members help to make Minnesota one of the most wonderful places to live through their work and dedication to protecting Minnesota’s abundant natural resources, and I will miss everyone I met during my time at the association.
I am confident that MNLA’s advocacy efforts are well-positioned to enjoy continued success following my departure. MNLA has an extensive team of volunteers with deep knowledge of the industry and the related policy, politics, and regulations in Minnesota. Additionally, MNLA’s staff, under the skillful direction of MNLA’s Exec utive Director Cassie Larson, are second-to-none. I cannot wait to see what MNLA does next and hope to keep in touch with my colleagues for years to come. Thank you to everyone who made my time at MNLA so wonderful. — Forrest Cyr
Thank You
On November 24, 2018, I began my journey as the Director of Government Affairs at the Minnesota Nursery & Landscape Association (MNLA); on July 29, 2022, I will leave this position to begin a new chapter of my life in New York City, studying policy, diplomacy, and economics at Columbia University.
Forrest Cyr MNLA Director of Government Affairs
GOVERNMENT AFFAIRS iStock.com/Lya_Cattel august 22 MNLA.BIZ 45
During my tenure as chief lobbyist, policy spokesperson, and all-around cheerleader, I had the privilege of working with some of the most dedicated and knowledgeable volunteers in MNLA’s Government Affairs Committee, including Joby Nolan, Jeff Pilla, Daniel Papineau, Paulita LaPlante, Derek Tweten, Russ Jundt, Rob Neeser, Robert Race, Ryan McEnaney, Scott Framptom, Tim Malooly, Gail Nozal, Cory Whitmer, and of course, the illustrious DougEachCarnival.ofthese extraordinary individuals dedicated significant time, energy, and resources to advocate for Minnesota’s green industry in Saint Paul. Each legislative session, these exemplary volunteers dedicated their extensive knowledge of the green industry to MNLA’s advocacy efforts and were instrumental in securing legis lative and regulatory victories for MNLA and its members. These victories included securing extensive funding for EAB mitigation and tree planting, working with sub contractors to secure retainage reform, successfully lobbying the Governor to designate the green industry as essential in 2020, and notching countless other victories by stopping harmful legislation and making progress on multiyear policy efforts.
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Most Product Purchases Aren’t IMPULSIVESOWHYSELLTHEMTHATWAY? Bob Phibbs The Retail Doctor iStock.com/chriss_ns
d v c w y c i o h y t W i
YalanskyiiStock.com/Andrii BUSINESS august 22 MNLA.BIZ 49
A considered purchase is one that makes the customer stop and ask themself questions:
I WALKED INTO A STORE IN CALIFORNIA LAST YEAR AND THEY HAD WHAT SEEMED LIKE THOUSANDS OF MASON JAR CANDLES STACKED ON A GLASS FIXTURE FROM THE ’80S. It was right next to the register. I could see the logic of putting the display there. Candles are an impulse item. We probably don’t have to talk much about them. They could be a grab-and-go and increase sales. The flaw in this thinking was the price point. These were $24.95. That is not an impulse item.
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Even though it is a small product, the price point made it a considered purchase and demonstrated what I want to draw a distinc tion for you about today in this post.
• Do I really need this? How does it work? What happens if I get it home and it isn’t right? Will this last? Obvious examples of considered purchases are flooring, automobiles, window fashions, and furniture — these are all large purchases that people have to think about not only before going to the store but also incorporated with new information they will receive in the store before they buy. So, what made these candles a considered purchase? Right off the casual glance, the merchandising said commodity. Once you saw the price tag, you had questions. What is the scent? What are they made of? What am I get ting for $25? What are the differences between these items? A customer who has questions arise in their mind doesn’t buy … they move on. This is why there were so many candles left sitting on the shelf. Now if those candles had a sign that said, “$6.95 — Perfect for that brief blackout after a storm. Get several for peace of mind,” the customer knows what they are getting, the use for the product, and can see the benefits of the purchase in their mind’s eye. They didn’t have to think about it. The purchase was a no-brainer and easy for the customer who hadn’t even thought about candles to grab the impulse buy just in case. Now let’s say you decide, we want to be in the candle business. Well, your merchandising has to reflect that premium pricing of $24.95. You have to make sure the buyer is aware of what scents are available. You have to make sure it doesn’t look like a sea of products no one wants. You probably could have one lit so people are drawn to the scent (but that can open a whole other challenge).
•
THE DIFFERENCE BETWEEN A CONSIDERED PURCHASE AND AN IMPULSE PURCHASE IS NIL WHEN IT COMES TO TRAINING.
Now let’s say you decide to give your employees all the product knowledge you can about these candles. They are made from soy. They are sourced from non-GMO beans. The glass is made from recycled refuse. The packaging is entirely recyclable. When they are spent, you can bring them back and get a discount on a new one. So now you have an employee who goes over to someone looking at the candles and shares some of these facts because you made candles top of mind for that employee. Here’s the thing... The difference between a considered purchase and an impulse purchase is nil when it comes to training. It can take the same amount of work to train your crew on how to sell a $24.95 candle as it does your $2,495 flooring. What does that time spent training a salesperson on selling the candle get you? Could your training time be invested for a greater ROI like selling the flooring? Of course it could. But here’s where this really goes off the tracks. Many employees sell the considered pur chase like it were an impulse. It’s on sale for 30% off! If you have any questions, let me know. You get the idea. A considered purchase takes more time. You need to really understand why that customer today is shopping with you. What is going on in their lives to make them come to your store and give you a chance to show and sell them something? Where else have they been? What else have they tried? What would the best outcome be if they purchased something today?
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• Is this a good value?
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The considered purchase requires more advanced training to engage the shopper, understand their aspirations, and respect their days or weeks of thinking about it, researching it, and planning about it.
THE CONSIDERED PURCHASE REQUIRES MORE ADVANCED TRAINING TO ENGAGE THE SHOPPER, UNDERSTAND THEIR ASPIRATIONS, AND RESPECT THEIR DAYS OR WEEKS OF THINKING ABOUT IT, RESEARCHING IT, AND PLANNING ABOUT IT.
www edneyco com (888) 443 3639 Zlimen & McGuiness, PLLC have 25 years combined experience as small business owners in construction and landscaping. They understand what green industry business owners face on a regular basis: Contracts, Construction Law, Mechanics Liens, Business Formation, Collections, and Employment Law. MNLA members receive a discounted rate. Contact Bryan Zlimen or Patrick McGuiness: 651-331-6500 | info@zmattorneys.com | www.zmattorneys.com BUSINESS YalanskyiiStock.com/Andrii august 22 MNLA.BIZ 51
The considered purchase requires a differ ent mindset, the features are not obvious, and the benefits are even less so.
The considered purchase happens with an engaged associate, one who ideally uses the product — think an associate at a golf store who not only plays but outfits the best at the local course — and can impart to the custom er positive emotions from their connection because they understand crossing over the line to better products. That associate can relate to and give confi dence to the shopper to make that purchase. Make no mistake, considered purchases have more risk to the consumer as something they don’t know could let them buy the wrong item. But it also holds more risk to the retailer because if the salesperson doesn’t understand how to move through a considered purchase, they are likely to let it slip out of their hands.
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BOB PHIBBS, The Retail Doctor, is a nationally recognized business strategist, customer service expert, sales coach, marketing mentor, and retail author. To learn exactly how to provide retail sales training in a system that is easy to duplicate and train, contact Bob at www.RetailDoc.com.
Lynde Greenhouse & Nursery
AS WE HEAD INTO THE END OF SUMMER AND THE START OF A NEW SCHOOL YEAR, I WOULD LIKE TO ENCOURAGE MNLA MEMBERS AND BUSINESSES TO THINK ABOUT THE IMPACT YOU CAN HAVE ON THE FUTURE OF OUR INDUSTRY.
FOUNDATION
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Sharing information is the key to growth. Knowledge is an important tool. It helps us perform at our best. Knowl edge can help us all do and be better. I didn’t know much about trees or shrubs or landscap ing or horticulture when I enrolled in school. My mother had a vegetable garden growing up in southern Minneso ta. But other than that, soil science, water science, plant biology, and plant pests were all foreign to me. Chainsaws were scary and I didn’t know how to operate a skid loader. Oh, how learning can change one’s life! I like to think my professional start in the industry all began with my education at Hennepin Technical College. I read through the textbooks cover to cover. I attended seminars. I interned with whomever would take me. From horticulture to arboriculture to landscape construction, I signed up for any class I could afford. Some of my finan cial pains were alleviated by MNLA. During my time in school, I was a recipient of an MNLA Foundation Scholar ship. And because of this gift, I was encouraged to finish my education and hit the ground running toward a career. As we head into the end of summer and the start of a new school year, I would like to encourage MNLA members and businesses to think about the impact you can have on the future of our industry. Every little bit counts whether it’s contributing toward an individual, a donation to a school or group, or a monetary or auction gift to MNLA.
A little introduction since I am new to the MNLA Foundation Trustees. First, hello to all!
My responsibilities are typical of any grower, but I do enjoy a few particular roles: teaching new growers new skills, troubleshooting with municipalities, and helping customers with the age-old question: “What’s wrong with my plant?” I recently had a conversation with a couple of folks regarding water. We talked about their acid injector, how pH can affect a plant’s ability for nutrient uptake, and how to amend that. Then one of the individuals realized what needed to be done to fix his petunias. He mentioned he got goosebumps because it was making sense and, therefore, he could perform his job better. How exciting!
Winter is my favorite season, but I love the warm months for my veggie and backyard garden! As a young adult, I thought I was going to make it in the rock-n-roll world. But after a decision to make a career shift, I found myself enrolling on a whim in a tech college with a horticulture/landscape program. Through my “new” career journey in horticul ture, I have landed in roles in education, at a Fortune 500 corporation, and currently as a head grower at a local familyFromgreenhouse.mylittlecorner of the green industry, summer sales have wound down and we are full steam ahead into fall sales (mums, mums, and more mums), poinsettias have hit final spacing (Happy Holidays), and with these cool August nights approaching, powdery mildew is peek ing its head around the corner (watch the watering!).
Jenny Nguyen
My name is Jenny Nguyen. I am an avid gardener and horticulturist.
Greetings from the Greenhouse!
KeenDistributor:EdgeCompany Email: sales@keenedgeco.com Find a dealer near you at www.wrightmfg.com The Ultimate Bagger for the Ultimate Mower. The all-new WrightVac system is designed to meet the demanding needs you face everyday as a professional landscaper. Our goal was to create a bagger system to match the performance of the mower. This means the WrightVac was engineered to produce enough airflow to prevent clogging even when mowing at max speed. In addition, the WrightVac shares the same heavy-duty low-maintenance elements as our other mowers resulting in a truly commercial-grade powered bagger. WrightVac is now available on WSZK, WZXL and WZXT model Wright Commercial Mowers. Our mission is simple: Improving your productivity and bottom line through reliable supply and support of premium outdoor power equipment. CERTIFIED TYPE 6 www.rockhardmn.comMULCH3600 W Hwy 13 Burnsville, MN 952-895-740855337 944 215th St. E Jordan, MN 952-492-289055352 4375 170th St. W Farmington, MN 952-207-445655024 Rock Hard Landscape Supply MNDOT Type 6 Mulch Available at: Our double ground hardwood mulch is certified as MNDOT Type 6 Mulch! Call us for more information and pricing.
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In addition to awarding scholarships, one of the many things MNLA members can be proud of is that their contributions help build programs such as the MNLA Foundation Horticulture Curriculum. The horticulture curriculum is a great resource for students and educators to incorporate plant science, agriculture, or an introduction to landscape and nursery programs into daily education. It’s never too early and it’s never too late to be interested in thinking about a career in our industry. And realistically, it is a very tangible career where an individual can find success. To this day, I am still extremely appreciative of the scholarship I received. Neither of my parents finished high school and money was tight growing up. Every little bit counts. Every little bit can help someone like me succeed. If you are an MNLA member company, consider sponsoring a scholarship for a student. If you haven’t already, check out the MNLA website, and under the Foundation tab, click on “schol arships.” These aren’t just any ordinary faces. They are our future coworkers, cohorts, and friends with whom we will mingle at Northern Green or at an MNLA fundraising event. (Check out the Shootout coming up in September.)I’veheard before that things that don’t evolve go the way of the dodo bird. The future of our industry depends on innovation and ideas. I find that some of the greatest, out-ofthe-box, exciting ideas come from collabora tion. I love the idea of fulfilling curiosity. What better way to fulfill both than to invest in the future of our industry? We all can continue to learn and to continue to grow. And maybe along the way, we have an impact on the next generation of green industry leaders as well.
IN ADDITION TO AWARDING SCHOLARSHIPS, ONE OF THE MANY THINGS MNLA MEMBERS CAN BE PROUD OF IS THAT THEIR CONTRI BUTIONS HELP BUILD PROGRAMS SUCH AS THE MNLA FOUNDATION HORTICULTURE CURRICULUM.
➽ JENNY NGUYEN is a head grower at Lynde Greenhouse & Nursery. She can be reached at Jenny@lyndegreenhouse.com.
FOUNDATION
State Business RENEWALSWHYDOITANDWHAT’STHECOST? Patrick McGuiness
iStock.com/bubaoneRight:iStock.com/andriano_cz.Left: august 22 MNLA.BIZ 57
• Alternate Name Used in Minnesota: This is only if your business is a foreign organization that has a different name used specifically for the state of Minnesota.
• Business Name: This includes any organization de scriptions. (Ex. LLC, PLLC, Inc., etc.)
Q: Where do I go to file a business renewal and what’s the cost?
A: You can file online using the Minnesota Secretary of State website. Go to www.sos.state.mn.us, and select “business filings online” under the “Businesses & Liens” drop-down menu at the top of the home page. You will have to sign in / create an account. Then you simply search your business name and under the details it gives you the option to file a renewal. The best part; it’s free!
Q: What information do I need to file a business renewal?
• Home jurisdiction: The state or jurisdiction where your business is organized. This is likely to be Min nesota, but if your business does work in multiple states, you’ll want to double-check with your attorney which one would be considered the home jurisdic tion.
WHEN STARTING A BUSINESS IN MINNESOTA, one of the big steps in the process is registering with the Secretary of State. But did you know that you have to renew your business every year? Like some licenses, your business must be renewed with the Secretary of State to remain active. Here are some FAQs to help make the renewal process quick and easy:
Q: How often do I have to renew my business registration?
A: Once per calendar year. As an example, if you file the renewal on March 1st of 2022, you have until December 31st of 2023 to renew for the year 2023. It helps to put a reminder on your calendar at the same time each year to make sure you don’t miss the deadline.
• File number: This is the original filing your business would have received from the Secretary of State when it was first registered. You can also find this number on the same page where you find the option to renew.
A: Here’s a brief list of all the information you need to complete the annual business renewal process:
• Registered Agent: A registered agent is not required, but if there is, it must either be a person who resides in Minnesota or is a registered Minnesota entity.
A: No. This is an optional survey for collecting information to be used for data analysis of Minnesota businesses.
• Email address for Official Notices: This is the email that will receive renewal reminders and other important notices that might require action or response.
Q: Am I required to fill out the Minnesota business snapshot at the end of the renewal?
A: The Secretary of State would issue and file a Certificate of Administrative Dissolution, which would mean that your business would be officially dissolved. Once that happens, you would have to reinstate your business with the Secretary of State which includes a fee of $45. Hopefully, these answers will help relieve some of the pressure of renewing your business every year. Keep up with the renewals, and your business will continue to be in good standing with the Secretary of State.
• Principle Executive Office Address: If your business has multiple offices or locations, this would be the head quarters of the business.
• Name and telephone number of a person who can be contacted about the form: It’s a good idea to put the name and number of the person that filled out the renewal form.
• Name and Business Address of Manager: This would be an individual that exercises the principal functions of the chief manager of the business. Typically, this would be the head of the company.
• Registered Office Address: This would be the address where the business receives official mail and notices. Be warned: only putting a PO box is NOT accepted.
BUSINESS RENEWALS iStock.com/GeorgePeters 58 MNLA.BIZ august 22
Q: What happens if I don’t renew each year?
➽ This article provides general information on business law matters and should not be relied upon as legal advice. A qualified attorney must analyze all relevant facts and apply the applicable law to any matter before legal advice can be given.
HOPEFULLY, THESE ANSWERS WILL HELP RELIEVE SOME OF THE PRESSURE OF RENEWING YOUR BUSINESS EVERY YEAR. KEEP UP WITH THE RENEWALS, AND YOUR BUSINESS WILL CONTINUE TO BE IN GOOD STANDING WITH THE SECRETARY OF STATE.
➽ PATRICK MCGUINESS is a former landscape business owner and an attorney at Zlimen & McGuiness, PLLC. If you would like more information regarding business law or other legal matters, please contact Zlimen & McGuiness, PLLC at 651-331-6500 or www.zmattorneys.com.
Join us as we kick off the Northern Green in the main auditorium with international author and communication specialist, Laura Katen! Her talk titled Communicating for Maximum Impact! will highlight some of most important communication strategies that could mean the difference between your professional— and personal—success or stagnation. This talk will focus around: • Critical characteristics assumed • Reversing a negative impression • Nonverbal messaging • Undermining words to avoid • Giving your message immediate value • Communicating your credibility • The dos and taboos of virtual communication We are thrilled to welcome Laura Katen as our 2023 Keynote Speaker! 2023 KEYNOTE WED., JAN. 11, 8:30–9:45 AM MAIN AUDITORIUM Your Trusted Partner WHOLESALE NURSERY & HARDSCAPESSUPPORTEDGENEROUSLYBY: NORTHERN GREEN 2023 COMMUNICATINGKEYNOTE FOR MAXIMUM IMPACT! LAURA KATEN has more than 20 years experience in the communication industry. She travels over 100 days a year for speaking engagements, and has spent the last 15 years specifically focused on helping individuals to increase self-awareness around communication habits that either support or unconsciously undermine their success. Laura Katen KNOWLEDGEEXPAND SPECIAL THANKS TO OUR GENEROUS NORTHERN GREEN 2023 SUPPORTERS: Your Trusted Partne WHOLESALE NURSERY & HARDSCAPES Jan.www.NorthernGreen.orgConventionMinneapolis651-633-4987info@NorthernGreen.orgCenter10-12,2023
December 2022 Interest: Growing up I was never exactly sure what degree I wanted to pursue in college. But, whenever I would go to Milwaukee Brewers games, I would see people working on the field. I always wondered how people were able to get a job like that. I also knew that I wanted to have a hands-on career that involved working outside.
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Brady ExpectedNolanGraduation: Spring 2023 Interest: I was working at Pioneer Creek Golf Course in Maple Plain, MN for a summer job through high school. That eventually led to me realizing that I would not be able to let myself be stuck in a cubicle for the rest of my career. I like to see a finished product in front of me and enjoy working with my hands.
Paulette Sorenson MNLA ProgramFoundationManager
➽ PAULETTE SORENSON is the MNLA Foundation Program Manager and can be reached at paulette@mnla.biz.
Future Plans: My future plans in the green industry after graduation are to work on a high-level baseball field as an assistant, and eventually get a head groundskeeper job. I plan to pursue professional baseball fields because this is the area within the turf industry that interests me the most.
Trace ExpectedBraytonGraduation:
Future Plans: After graduation, I plan to seek out an assistant superintendent job somewhere in the Midwest. However, I am still open to other places around the United States.
Two Turf Management Scholarships
FOUNDATION
MNLA Foundation and MTGF Award
The combined scholarship fundraiser was a success! With the help of many sponsors and the generosity of participants, the Green Industry Bowling Tournament awarded two, co-sponsored scholarships to two promising students attending the Turf Management Program at the University of Minnesota Crookston. Congratulations to Trace Brayton and Brady Nolan!
When last winter seemed to never end, the inaugural green industry Bowling Tournament hosted by the Minnesota Turf and Grounds Foundation (MTGF) and MNLA Foundation took place on February 23, 2022.
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Attend a Tuesday Master Class at Northern Green, Jan. 10, 2023 at the Minneapolis Convention Center.MASTER CLASSES Generously supported by: EXCHANGE IDEAS // EXPAND KNOWLEDGE PLT GOINGRELICENSUREBEYONDLEADERSHIP NATURAL STONE WALL BUILDING NATIVE PLANTS FOR MINNESOTA LANDSCAPES 1 PESTICIDE (CATEGORIESRECERTIFICATIONA,E,&P)2 5 4 6 SELECTION AND USE OF PLANTS IN THE LANDSCAPE3
Plant identification can be challenging but is an important and essential skill for all green willhands-onprofessionals.industryThistrainingcoverplant identification basics of: shrubs (deciduous and deciduousandvines,perennials,herbaceousevergreen),roses,smallfruits,trees(bothandevergreen).
THURSDAY, JAN. 12
CEO & MGMT.
TRACK WEDNESDAY, JAN. 11
LEADERSHIPINCLUSIVE
NAME THAT PLANT PLANT ID TRAINING
*Requires Wednesday Registration, plus paid upgrade.
Dr. Jermaine Davis, Jermaine M. Davis Seminars & Workshops, Inc.
As the workforce sees the biggest shift in our lifetime, are you focusing on how to recruit and retain employees? Are you focusing on the right things to make sure your culture is attractive? Is the estimate of your organizationdiversity?orclimateorganization’sfriendlyunfriendlytoDoesyoursayyou are welcoming to diversity when in reality you have to make better progress? As a leader, it is imperative all team members learn how to communicate inclusively and work effectively across ALL dimensions of diversity. “Treating everyone the same” may sound logical initially, however it is a plan for disaster within diverse environments. Leading with an inclusive mindset is the key to building culturally inclusive teams and work environments as well as recruiting and retaining employees. In this engaging and thought-provoking workshop, the instructor teaches leaders how to engage, communicate, and think with an inclusive lens to create an environment that’s respectful of everyone. Identifying leadership blind spots is a key component in moving forward in this area. It’s important to engage in courageous conversations about diversity-related issues. Dr. Jermaine teaches people how to address sensitive issues without guilt, fear, and uncomfortability.
*Requires Thursday Registration, plus paid upgrade. INTERACTIVE TRACK Facilitator: Dr. James Calkins, Sustainable Horticultural Solutions
This training is for anyone wanting to develop or improve their plant identification skills and will appeal to many green industry professionals including landscape management staff, garden center staff, landscape designers, landscape contractors, arborists, and professional gardeners. Dr. James Calkins
UPGRADE YOUR EXPERIENCE
Dr. Jermaine Davis
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