MANAGING THE BUSINESS OF SNOW october 2022 n v45 n10 THE OFFICIAL PUBLICATION OF THE MINNESOTA NURSERY & LANDSCAPE ASSOCIATION FLIP THE SCRIPT DEVELOP A+ SERVICE YEAR END GIVING PLUS: SUBCONTRACTOR’S PLAYBOOK ALSO INSIDE: A FAIR CONTEST
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Your Trusted Partner BachmansWholesale.com Wholesale Nursery: (651)463-3288 | (800) 525-6641| Fax: (651) 463-4747 6877 235th St. W., Farmington, MN 55024 Hardscapes Cedar Acres: (952)469-9665 | (Fax: (952) 469-9675 23004 Cedar Ave. S., Farmington, MN 55024 It’s Beginning to Look A Lot Like Christmas! Spruce Up Outdoor Planters with Winter Accents Shop spruce tops, birch, cedar, dogwood, eucalyptus, noble fir, juniper, magnolia,curly willow, winterberry, and more. Place your orders for winter accents today!
Events
Introducing the Landscape Crew Member Apprenticeship Program
Cassie Larson announces MNLA’s newest program with benefits for both employers and employees.
Northern Green 2023 Schedule at a Glance
Check out the Schedule for a sneak peek of the courses to be offered at Northern Green 2023.
Awards
The
&
It was
is
16,
for
what we
october 2022 n v45 n10 8
10
22
25 Landscape
submission deadline
the 2023 Landscape Awards
November
2022. 26 Out
About
certainly a busy summer. Check out
were up to. 45 Get the Northern Green App Explore speaker and attendee profiles, send messages, and access the agenda with Whova. 54 Greetings, Felipe! Meet our new Government Affairs Director, Felipe Illescas! 12 Is Minnesota Ready for Bioengineered Specialty Crops? In the second of a three-series collection, Alan Smith’s lab discusses the implications that accompany bioengineering. 31 Flip the Script Seeking employee feedback might be the difference between keeping or losing quality workers. 37 Subcontractor’s Playbook Determining the right model for your business can produce an increase in efficiency and profitability. 41 Develop an A+ Level of Service Knowing your limitations and customers’ needs allows you to create an operational plan that sets you up for success. 51 A Fair Contest Students compete to design the best landscape plot at the MN State Fair as part of MNLA Foundation’s workforce development outreach. 12 37 51 25 Landscape & Hardscape Install & Design Garden Services & Landscape Mgmt Garden Centers Growers: Nursery & Greenhouse Irrigation & Water Mgmt Arborists & Tree Services All Cover photo: iStock.com/V_Sot. Table of Contents Images: Top Left: iStock.com/ipopba. Middle: iStock.com/shaunl. Bottom: Paulette Sorenson. &48 october 22 MNLA.BIZ 5
MINNESOTA
Businesses Grow Here! 1813 Lexington Ave. N., Roseville, MN
651-633-4987
Fax: 651-633-4986
Outside the metro area, toll free: 888-886-MNLA, Fax: 888-266-4986
www.NorthernGreen.org
Mission: The mission of the Minnesota Nursery & Landscape Association
to help members
BOARD OF DIRECTORS
Randy Berg, President Berg’s Nursery, Landscape/Garden Center 507-433-2823
randy@bergsnursery.com
Matt Mallas, Vice-President SiteOne Landscape Supply 763-512-2849
mmallas@siteone.com
Terri McEnaney, Secretary-Treasurer Bailey Nurseries 651-459-9744 • terri.mcenaney@baileynursery.com
Faith Appelquist, MNLA-CP Tree Quality LLC 612-618-5244 • faith@treequality.com
Greg Krogstad
Rainbow Treecare 952-922-3810 • gkrogstad@rainbowtreecare.com
Patrick McGuiness Zlimen & McGuiness PLLC 651-331-6500 • pmcguiness@zmattorneys.com
John O’Reilly
Otten Bros. Garden Center and Landscaping 952-473-5425 • j.oreilly@ottenbros.com
Nick Sargent, MNLA-CP Sargent’s Landscape Nursery, Inc. 507-289-0022 • njsargent@sargentsgardens.com
Jim Shimon
Willow River Company — Landscaping & Tree Farm 715-386-3196 • jimshimon@willowrivertree.com
Cassie Larson, CAE
MNLA Executive Director 651-633-4987 • cassie@mnla.biz
STAFF DIRECTORY
Executive Director: Cassie Larson, CAE • cassie@mnla.biz
Associate Director: Jon Horsman, CAE • jon@mnla.biz
Dir. of Government Affairs: Felipe Illescas • felipe@mnla.biz
Education & Cert Mgr: Hallie Chasensky • hallie@mnla.biz
Communications Coor: Brianna Burns • brianna@mnla.biz
Regulatory Affairs Mgr: Jim Calkins • jim@mnla.biz
Foundation Program Mgr: Paulette Sorenson • paulette@mnla.biz
Administrative Assistant: Louise Nemmers • louise@mnla.biz
Accountant: Pam Helgeson • accounting@mnla.biz
Advertising Sales: 763-295-5420
Betsy Pierre, Advertising Mgr • betsy@pierreproductions.com
Legislative Affairs Consultant: Doug Carnival
Arborjet/Ecologel
Aspen Equipment
Bachman’s Wholesale Nursery & Hardscapes
Bullis Insurance Agency
Central Landscape Supply
Compeer Financial
Cushman Motor Company
Davey Twin Cities Wood Products
Edney Distributing Co., Inc.
Fahey Sales Agency / Jeff Martin Auctioneers
Gertens Wholesale & Professional
Green Turf Sod Farms
Belzer Chevrolet
Keen Edge Company
Klaus Nurseries
Kubota
Lano Equipment, Inc.
Maguire Agency
Midwest Machinery
Minnesota Propane Association
Truck Equipment
Niebur Tractor & Equipment
Back Nursery
Companies
Hard Landscape Supply
Landscape Supply
Organics Recycling Facility
Meadow Nursery/Proven
Resultants
Tessman Company
Accent Lighting
Bobcat, Inc.
Midwest
Supply
Ziegler
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30 SMSC
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Winners Color Choice 9 The
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43 Touchstone
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49 Versa-Lok
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CAT Back Cover
NURSERY & LANDSCAPE ASSOCIATION Successful
55113
•
www.MNLA.biz •
is
grow successful businesses.
•
•
DIRECTORY 6 MNLA.BIZ october 22
Secret Weapon
October is a special month where pumpkins get to take center stage! For some of us, that stage is larger than most. Travis Gienger of Anoka is the “Pumpkin King” taking home the award for the largest pumpkin in North America in 2020. He’s got another one, dubbed “Maverick” growing this year that might nish out even larger! What is the secret? Well, Plaisted Companies’ own Total Garden Blend is a big component! Travis has perfected his craft for the last 28 years and has shared a few of his secrets. “First, we start the seeds early and try to get the most premium seeds possible. Then, I feel a big advantage is I use Total Garden Blend in the planting holes when starting the plants. Following that, a big component is that I bury the vines with the Garden Blend as well. Literally within a week you can see the roots popping out of the sides!”
What makes the Total Garden Blend better than other soils Travis has tried?
light and airy. You can squeeze it in your hands and it doesn’t compact.
allows for maximum root expansion.
soil holds a decent amount of water, yet drains well. That’s important as I sometimes water 14x a day! ”
Plaisted Companies is proud to be a vital part of Travis’s e orts. When you want to provide the very best, the best come to Plaisteds!
“It’s
That
The
“The Pumpkin King’s”
www.plaistedcompanies.com WE ARE SOIL EXPERTS 11555 205th Ave NW, Elk River, Mn 763.411.1100
MNLA LANDSCAPE AWARDS SUBMISSION DEADLINE
due by 5:00 p.m.
Office, Roseville, MN
MNLA.biz/landscapeawards
PESTICIDE RECERTIFICATION
This workshop meets MDA’s Commercial Pesticide Applicator Recertification requirements for Categories A (Core), E (Turf & Ornamentals), and Category P (Vertebrate Pests). Registration is open until November 11th or until class fills. Wellstone Center, St Paul, MN ➽ MNLA.biz
IRRIGATION SHOW & EDUCATION WEEK
Explore the latest technology and products, connect with others, and learn more about today’s relevant irrigation issues and solutions. Register before Nov. 1 for early-bird pricing. Las Vegas, NV ➽ Irrigation.org
NORTHERN GREEN 2023
the Date for the premier event for green industry professionals in the northern region. Exhibit booths are available. Registration is now open. Northerngreen.org
GREEN INDUSTRY LEADERSHIP INSTITUTE APPLICATION
the
focus.
GREEN INDUSTRY DAY ON THE HILL
The Day on the Hill is a critical opportunity for YOU to build relationships with elected officials and raise awareness about issues impacting your business, workforce, and the industry as a whole. Sign up to join your colleagues in St. Paul. St. Paul ➽ MNLA.biz
MINNESOTA SHADE TREE SHORT COURSE
two-day course for everyone involved in urban forestry, arboriculture, and the green industry. Minnesota Certified Tree Inspectors will be re-certified by attending the entire short course. ISA Certified Arborist© CEUs are available for most sessions. Arden Hills ➽ mnstsc.org
are ©
Association, 2022, and may not be used
of
which is included with member
1813
$99 for one
Ave N., Roseville, MN
Send address changes to The Scoop, MNLA, 1813
Ave N., Roseville, MN 55113.
are invited to
perspective.
ideas and manuscripts
whenever possible, reflect real and specific experiences. When submitting an article, please contact the editor at brianna@mnla.biz or 651-633-4987. MNLA reserves the right to edit all Scoop content.
MAR 14 –15
The MNLA Landscapes Awards is a program for installed landscapes. Entries
MNLA
➽
NOV 16
DEADLINE Become a stronger, more confident leader when you participate in
leadership development program designed with a green industry
MNLA.biz ➽ Information on industry events: MNLA.biz/events. Free, member-only videos: MNLA.biz/OnlineEducation. Business Skills Training Leadership DevelopmentNetworking General 2022 MNLA seminars generously supported by: The Scoop, October 2022, Issue 10 is issued monthly, 12 times per year. All original works, articles or formats published in The Scoop
Minnesota Nursery & Landscape
without written permission
MNLA,
Lexington
55113. Subscription price is
year,
dues. POSTMASTER:
Lexington
Editorial Contributions. You
share your expertise and
Article
should,
UPCOMING Your Tr usted Partne r WHOLESALE NURSERY & HARDSCAPES
DEC 05 –09
Save
JAN 10 –12
NOV 18
A
MAR 02 JAN 20
Photo courtesy of Heather Sweeney, Moms Design Build
8 MNLA.BIZ october 22
BLOOMERANG® Reblooming Lilacs Available from Proven Winners® ColorChoice® growers. www.provenwinners-shrubs.com Everyone wants a fragrant lilac that blooms in spring, summer and fall! The Bloomerang® series does just that, plus they are all improved cultivars with bigger, more colorful blooms, better disease resistance, and exceptional vigor. BLOOMERANG® Dark Purple Syringa ‘SMSJBP7’ pp#26,549; cbr#5076 USDA zone 3-7, full sun 4-6' tall and wide BLOOMERANG® Dwarf Pink Syringa x ‘SMNJRPI’ pp#29,802; cbraf USDA zone 3-7, full sun 2.5-3' tall and wide 10' 10 BLOOMERANG® Dark Purple BLOOMERANG® Dwarf Pink Many happy returns...
Cassie Larson MNLA Executive Director
Introducing the Landscape Crew Member Apprenticeship Program
Workforce shortages continue to be top of mind for all segments of the green industry,
while there are no quick fixes, MNLA has been tackling the issue from several angles. The angle I’d like to focus on today is the development and introduction of a registered apprenticeship program for landscape crew members.
MNLA is pleased to debut the Landscape Crew Member Apprenticeship Program, a program developed in part nership with the MN Department of Labor and Industry (MNDOLI), is designed to help contractors attract men and women looking for on-the-job training and opportuni ties for career advancement. A task team of seven devoted industry professionals representing a variety of business es from across the state met over the last year to help identify the skillset and training requirements desired for this program. Without this great group of volunteers, the program would not have materialized. We’re very grateful for their participation and support.
Why Should You Consider Apprenticeship?
Federal and state agencies have identified apprenticeship programs as a proven solution for recruiting, training, and retaining top-tier talent. The program will include 4,000 hours of prescriptive on-the-job training and 288 hours of classroom instruction.
Benefits For Business
• Highly Skilled
• Reduced
•
•
Productivity
Benefits For Workers
• Increased Skills
• Higher Wages
• State Credential
• Career Advancement
As a strategy to meet the need for skilled workers while increasing engagement and retention, registered apprenticeships offer a time-tested employee training system that can be customized to meet the needs of any business. The purpose of this program is to standardize required and expected skills and training necessary to work as a landscape crew member. And, customized and hands-on apprenticeships allow employees to learn and earn simultaneously.
Want to learn more about how your company can par ticipate? MNLA hosted an informational webinar in early September that was recorded. You can visit www.mnla.biz to watch the recording and learn more about the benefits of participation in the apprenticeship program. For even more information, and how to get started you can also visit www.dli.mn.gov/business/workforce/apprenticeship. Still have questions? Please contact the MNLA office and we will happily connect you with additional informa tion and next steps.
Employees
Turnover
Higher
Recruitment Advantage
and
➽ MNLA Executive Director Cassie Larson can be reached at 651-633-4987 or cassie@mnla.biz.
FROM THE EXECUTIVE DIRECTOR 10 MNLA.BIZ october 22
For more information visit mmcjd.com to find a dealer near you. 330G Skid Steer • Rated Operating Capacity: 1362 kg (3,000 lb.) • Gross Horsepower: 68.0 kW (91.2 hp) • Net Horsepower: 66 kW (88.5 hp) • Operating Weight: 4495 kg (9,900 lb.) Compact Excavator60G • Net Power: 39.6 kW (53 hp) • Max Digging Depth: 3.77 m (12 ft. 4 in.) • Operating Weight: 6180 kg (13,620 lb.) Commercial Soil Amendments, Custom Blended Soil, and Mulch Building Better Soil Compost and Compost Blends MnDOT 3877 Topsoil Blends Athletic Field and Golf Course Top Dressing Customized Product Blends Natural and Colored Mulch Bagged Compost Engineered Wood Fiber/ Playground Wood Chips OWNED AND OPERATED BY THE SHAKOPEE MDEWAKANTON SIOUX COMMUNITY smscorf.com 952.233.9191 • Shakopee, MN
12 MNLA.BIZ october 22
Is Minnesota Ready for BIOENGINEERED SPECIALTY CROPS?
Implications from a Grower Study
Alan G. Smith, Marie Abbey, Corissa Marson, Carrie Stowers, and Chengyan Yue
AGRONOMIC GROWERS CANNOT GET ENOUGH of bioengineering (also known as Genetically Modified Organisms) but why are specialty crop growers so resistant? This article highlights the findings from a survey of Minnesota and Wisconsin specialty crop growers about their opinions regarding bioengineering.
We also attempt to determine if there are factors that could overcome potential bar riers to adoption of bioengineered specialty crops. Is there a trait useful or novel enough to trigger growers’ interest in producing bioengineered specialty crops? Does the method of bioengineering matter to growers?
There are two types of bioengineering methods we considered in this study, genetic modification, and genetic editing. Genetically Modified (GMO, or GM) crops are produced by introducing DNA or modified genes from other organisms into a plant. Gene Edited (GE) crops are produced by altering a piece of the plant’s own DNA. It makes changes in specific genes to modify characteristics of the plant. No new DNA is added in GE crops. The purpose of genetic modification and gene editing are often to introduce traits such as herbicide tolerance, pest (insect and virus) resistance, health benefits, and novel ornamental traits. The primary differ ence is that GM crops have foreign DNA introduced to the plant while GE crops do not. We tried to make clear that when we refer to bioengineering, we were talking about GM and GE, not hybridization or other conventional breeding methods.
Bioengineered crops currently make up over 90% of the top agronomic crops grown in the United States, as you can see in Figure 1, while bioengineered spe
iStock.com/ipopba october 22 MNLA.BIZ 13
cialty crops are a fraction of a percent of total specialty crops grown in the US. Specialty Crops make up around 12% of the United States agricultural total. While agronomic crop prices have continued to stagnate or decline, specialty crops have consistently increased in value because consumers are eating more fruits and vegetables. Accord ing to the USDA, the demand for specialty crops will outpace domestic production by an estimated 1.4% annually for the next decade. That deficit will be filled by imports unless more efficient production methods are found. Bioengineered specialty crops can help close the predicted supply and demand gap if adopted by US growers.
We can infer from the expansive adoption rate of bioengineered agronomic crops, that farmers thought the benefits of growing bio engineered crops outweighed the risks. Over a dozen survey studies have been conducted on why agronomic crop growers adopted bioengineered crops. One consistent finding is that yield increase and cost reduction are the primary motivational factors for farmers to adopt bioengineered crops.
Specialty crops are different. There are oth er potential benefits such as novel products like the sunset petunias, or the reduced envi ronmental impact of less spraying for pests and disease, but the most significant factor cited in almost every agronomic study is that bioengineered crops save time and money.
Many specialty crop growers have a more direct connection to their consumers that allows them to use that connection to market their specialty crops and receive direct feed back about their consumer’s needs. Consum ers also have more concerns and scrutiny of specialty crop production because produce is often eaten unprocessed. Agronomic growers avoid this extra layer of scrutiny because their crops are processed into products that do not resemble what comes out of the field.
Understanding specialty crop growers’ perception of bioengineering crops is very important because they are the gatekeepers of what new varieties come to market and they bear the majority of financial risk when growing new varieties. We attempted to measure specialty crop growers’ potential barriers to adopting bioengineering crops including their perceived risk to human health and environment, customer preferences and upfront monetary investment.
For pandemic reasons we distributed our survey online. We used the list of specialty crop growers from the Minnesota Grown
BIOENGINEERING
24% 48% 28% 17% 50% Neutral/P33% ositive Negative Avoidance 0% 10%20% 30%40% 50% Potatoes Petunias Figure 1 : Adoption of bioengineered agronomic crops in the United States, 1996–2020. Figure 2: Three grower segments in terms of their opinions toward bioengineered potatoes and petunias. Created by: Marie Abbey. AS NEW BIOENGINEERING TECHNIQUES BECOME EASIER AND MORE ACCESSIBLE, A MORE DIVERSE SELECTION OF BIOENGINEERED CROPS COULD BECOME A REALITY. BIOENGINEERING HAS ALREADY PROVEN TO BE A TIME AND LABOR SAVER IN AGRONOMIC CROPS AND IS NOW POISED TO BRING THOSE SAME BENEFITS TO SPECIALTY CROP GROWERS. 14 MNLA.BIZ october 22
Directory. An anonymous link was also put into industry and extension newsletters. We compensated participants with a $10 gift card for their time.
Our final sample consisted of 112 grow ers. A very interesting aspect of our sample was that over 70% of participants completed higher education. To put that in perspective, the average from the national farmer survey (which includes all farms, not just specialty crops) is 33%. The gross yearly income from farm operations tracks with the national aver age farm income ($92k); 70% of farms gross over $50k and 33% gross over $250k. Of the participants, 71% were male and 29% were female, this is also not unexpected as the gender breakdown of farmers in Minnesota is 84% male. Only around 26% of our survey participants were over 55, much lower than expected since 62% of all farmers in Minne sota are over 55.
Overall, we found that Minnesota specialty crop growers are not in favor of adopting bio engineered crops. They have an actively nega tive opinion on both GM and GE potatoes, but they have a significantly less strong negative opinion of bioengineered petunias. However, growers are not alike, and we identified three segments of growers based on their different preferences for bioengineered crops. The first and smallest segment for both potatoes and petunias was avoiding all biotechnology
(we named the group “Avoidance group”).
When asked to choose crops to grow in a choice experiment, avoidance growers never chose GM or GE. Participants who held negative views towards yet not completely avoiding bioengineered crops constituted the largest group (we named the group “Nega tive group”). The final group held neutral or positive attitudes towards bioengineering (we named the group “Neutral/Positive group”). These are the participants who at some point chose GM or GE.
A very interesting finding from segmenting the growers down into these groups is if the crop is for food or ornamental use matters to growers in their adoption decision of bioengi neered crops. This can be seen in Figure 2 in the difference in Avoiders and Neutral/Posi tive groups comparing potatoes and petunias. Compared to bioengineered potatoes, grow ers are a bit less likely to avoid bioengineered petunias and a bit more likely to be neutral or positive towards them.
For genetically edited petunias, the Neu tral/Positive group (33% of the sample) were only willing to adopt GM petunias if they cost less, but that discrimination does not apply to GE petunias. This indifference towards genetic editing may explain the gap between orna mental and food use crops.
Previous surveys of all types of farmers cite cost savings as the most compelling reason
to grow bioengineered crops but for Neutral/ Positive growers the potato yield and cost were not significant factors for grower selec tions. In fact, Neutral/Positive growers were willing to pay more for bruise resistance. They also had no preference between genetic editing and genetic modification.
When we looked at demographic results, we found that organic growers are not more likely to have negative opinions of bioengineered potatoes and petunias which was counter to our expectations. Another surprising demographic was that those who had a higher education degree are much more likely to have a negative opinion on GM potatoes. If you recall, 70% of our participants had a higher education degree. Other demographics did not significantly impact growers’ choice of bioengineered crops.
As new bioengineering techniques become easier and more accessible, a more diverse selection of bioengineered crops could become a reality. Bioengineering has already proven to be a time and labor saver in agro nomic crops and is now poised to bring those same benefits to specialty crop growers.
Bioengineering might be an effective way for specialty crop growers to scale up production to catch up with the ever-increasing demand, yet its success would be ultimately dependent on grower and consumer acceptance.
iStock.com/ipopba october 22 MNLA.BIZ 15
Your Trusted Partne WHOLESALE NURSERY & HARDSCAPES SPECIAL THANKS TO OUR GENEROUS NORTHERN GREEN 2023 SUPPORTERS: info@NorthernGreen.orgMinneapolis Convention Center www.NorthernGreen.orgJan. 10-12, 2023 651-633-4987 See you there! JAN. 10-12, 2023 EXPAND KNOWLEDGE EXCHANGE IDEAS CREATE CONNECTIONS BROWSE & BUY SPECIAL THANKS TO OUR GENEROUS NORTHERN GREEN 2023 SUPPORTERS: Your Trusted Partner WHOLESALE NURSERY & HARDSCAPES
INDUSTRY AWARDS
TUESDAY, JAN. 10, 4:30-6:30 P.M.
$75 ($85 ONSITE)
Join colleagues and special guests in the Gallery at the Hilton Minneapolis for a celebration of Minnesota’s green industry on Tuesday, January 10, from 4:30 - 6:30 p.m. Enjoy an evening with your fellow professionals, delectable food, outstanding projects, and fun as we celebrate service, research, leadership, creativity, innovation, and dedication. Kick off your year in style at the Green Industry Awards Celebration!
$75.00 per ticket. One drink, all food stations, dessert & coffee included with ticket purchase. Cash bar is available throughout the event.
RETURNING TO THE GALLERY AT THE HILTON MINNEAPOLIS!
TICKETS:
GREEN
CELEBRATION RECOGNIZING EXCELLENCE IN MINNESOTA’S GREEN INDUS TRY AWARDS Special thanks to our sponsors: Your Trusted Partner WHOLESALE NURSERY & HARDSCAPES Join us as we kick off the Northern Green in the main auditorium with international author and communication specialist, Laura Katen! Her talk titled Communicating for Maximum Impact! will highlight some of most important communication strategies that could mean the difference between your professional— and personal—success or stagnation. This talk will focus around: • Critical characteristics assumed • Reversing a negative impression • Nonverbal messaging • Undermining words to avoid • Giving your message immediate value • Communicating your credibility • The dos and taboos of virtual communication We are thrilled to welcome Laura Katen as our 2023 Keynote Speaker! 2023 KEYNOTE WED., JAN. 11, 8:30–9:45 AM MAIN AUDITORIUM NORTHERN GREEN 2023 KEYNOTE COMMUNICATING FOR MAXIMUM IMPACT! LAURA KATEN has more than 20 years experience in the communication industry. She travels over 100 days a year for speaking engagements, and has spent the last 15 years specifically focused on helping individuals to increase self-awareness around communication habits that either support or unconsciously undermine their success.
Laura Katen
Your Trusted Partne WHOLESALE NURSERY & HARDSCAPES GENEROUSLY SUPPORTED BY:
REGISTRATION OPTIONS
Member:
Snow & Ice Management Companies:
3-Day (Tue–Th) 2-Day (Tue/Wed) 2-Day (Wed/Thur) 2-Day (Tue/Thur) 1-Day (Tue) 1-Day (Wed) 1-Day (Thur) Tues. + Trade Show (Tue–Th) Trade Show Only (Wed/Thur) Student (Wed/Thur) Student 3-Day (Tue–Th) PRE-REGISTER MEMBER (ON OR BEFORE JAN. 3, 20231) $349 $278 $199 $278 $189 $119 $119 $239 $50 $45 $224 PRE-REG. NON-MEMBER $369 $298 $219 $298 $209 $139 $139 $259 $55 $45 $224 REGISTER MEMBER ONSITE (JAN. 10-12, 2023) $429 $358 $278 $358 $269 $209 $209 $309 $50 $50 $319 REG. NON-MEMBER ONSITE $449 $378 $298 $378 $289 $229 $229 $329 $55 $50 $319 Choice of 1 Tuesday Master Class Wednesday Educational Sessions in Seminar Rooms Thursday Educational Sessions in Seminar Rooms Thursday's Trade Show Grand Prizes Access to all exhibits on the Trade Show floor Access to Wednesday's Free Lunch on the Trade Show floor 2 Access to Campfire mini-sessions Access to Hardscape LIVE! and Vehicle Inspection Demo Access to mini-sessions in the Innovation & Inspiration Theater 1Register on or before Dec. 19 to receive badges in the mail. The deadline for pre-registration is Jan. 3 and all who pre-register between Dec. 20 and Jan. 3 have the option of printing a name badge at the Self Check-In Kiosk onsite. 2 Available to the first 1,800 attendees on Wednesday. *Group Discount: A 10% discount is available to an individual company registering 10 or more people for a 1-Day educational pass or greater. Not valid for student or trade show only passes. Valid only for pre-registration completed online with all registrants entered in one registration. Not valid with other discounts/promotions. **A limited number of Green Industry Awards Celebration tickets are available onsite. UPGRADES & EXTRAS PRE-REGISTRATION PRICE ON-SITE PRICE Green Industry Awards Celebration Ticket (Tuesday) $75 $85** Premium Wednesday Upgrade: CEO & MGMT Track INCLUSIVE LEADERSHIP (Requires Wed. Reg. Above Member: $99 Non-Member: $119 Member: $99 Non-Member: $119 Premium Thursday Upgrade: Interactive Track NAME THAT PLANT: PLANT I.D. TRAINING (Requires Thurs. Reg. Above)
$99 Non-Member: $119 Member: $99 Non-Member: $119 Your Trusted Partner WHOLESALE NURSERY & HARDSCAPES GENEROUSLY SUPPORTED BY: Attention
Worried about snow on the day of the show? Try our new "Snow Insurance" Rate Lock. This non-refundable $20-per-person ticket qualifies the ticket holder for pre-registration rates onsite. Plus, your $20 advance payment will be applied to the onsite registration fee. Offer only available Wednesday & Thursday during pre-registration dates. If ticket holder cannot attend show, $20 payment is non-refundable. NORTHERN GREEN RATE LOCK
January 10–12, 2023 Minneapolis Convention Center www.NorthernGreen.org | info@NorthernGreen.org | 651.633.4987
MASTER CLASSES
7:30am
RELICENSURE
Speakers: Keith Radatz, and more Course Approval Code #: Pending on approval from MN Dept. of Labor and Industry
This course has been submitted to the Minnesota Dept. of Labor & Industry for approval for eight hours of continuing education requirements for the Power Limited Technician License, including 2 hours of code and 6 hours of technical training oriented specifically toward the landscape industry.
SELECTION AND USE OF PLANTS IN THE LANDSCAPE
Facilitator: Dr. James Calkins, Sustainable Horticultural Solutions
The class will focus on the principles and theory of plant design, site analysis, and specifically plant selection. Attendees will also learn how to develop quality bedlines, mix and match plants based on function and landscape characteristics, how to build flexibility into the plant design process, and the importance of the relationship between design and implementation. Class includes lecture periods and in-class exercises.
GOING BEYOND LEADERSHIP
Speaker: Steve Keating, Toro, Inc.
10:00am
9:30am
Think you already “know enough” about leadership? Well guess again. That attitude will cause poor leaders to fall behind the people who are open minded enough to realize that there will always be more to learn. This session will focus on helping you learn the right tools to be an inspiring leader, not just a manager. Managing is about stuff, like budgets, buildings, inventories and spreadsheets. We manage stuff. Leading is about people and only people. No one leads a business, they manage the business. They lead the people who work at the business. Leadership at its core is helping people deal with what’s happening in their lives. It is about helping ordinary, often “messy” people achieve extraordinary results.
Helping people achieve those results often means leading through change. With the speed that the marketplace is changing these days there has never been more for leaders to learn about how to lead effectively. Change is hard for most of us and leading through change is even harder.
Come and learn effective leadership tools and techniques to put to work every day. Plus, hear directly from four green industry leaders on what has worked successfully, and what has not, for them in their leadership journey.
Attend a Tuesday Master Class at Northern Green, Jan. 10, 2023 at the Minneapolis Convention Center.
PESTICIDE RECERT. (CATEGORIES A, E, & P)
Cat. P: 7:30 9:00am Cat. A & E: 9:15am-4:00pm
Speakers: John Loegering, Angi Anbourn, Prof. Vera Krischik, Jolene Hendrix, Dominic Christensen, Nick Neylon, and more
Pending approval by the Minnesota Dept. of Agriculture (MDA), this workshop meets Commercial Pesticide Applicator Requirements for Category A (Core), Category E (Turf and Ornamentals), as well as an option to add Category P (Vertebrate Pest Control).
Licensed applicators with Categories A and E who last attended a recertification workshop in 2021, and newly-licensed pesticide applicators in 2022, must attend an MDA-approved workshop by December 31, 2023. By attending the Pesticide Recertification class and scanning in and out onsite with staff of MDA, applicators will obtain recertification credit.
NATURAL STONE WALL BUILDING
Speakers: Daniel Arabella, Arabella Stone Co. and Scott Frampton, Landscape Renovations, Inc
Stonework has become the pinnacle of the greatest landscape work, but that is a misleading stereotype. It is what is on the inside that counts. How are your techniques in building helping create a legacy that we can look back on? No matter what material you choose to use in your construction techniques, there needs to be a greater emphasis on the depth of character in the design and installation.
10:00am -
In this session, local dry stone expert Daniel Arabella will cover topics from design and construction techniques to trends in natural stone, and the latest in tools, skills, and equipment for installation.
Additionally, local landscapers will present case studies on recent projects – they will discuss the projects from start to finish including successes and how they overcame obstacles along the way.
Finally, the session will cover how to estimate and bid these projects so they are profitable!
NATIVE PLANTS FOR MINNESOTA LANDSCAPES
Speakers: James Wolfin, Twin Cities Seed; Brandon Miller, University of Minnesota; Dan Shaw, Board of Water and Soil Resources; Mary Meyer, Retired – University of Minnesota; and Gary Johnson, Retired – University of Minnesota
8:00am -
As urbanization continues to expand, native plants are often displaced by highly cultured species in these unnatural landscapes. The utilization of native plant species – where appropriate – can have significant value to pollinators and wildlife, to name a few. In this Master Class you will learn from experts which native plants would be most appropriate in practical settings such as lawns, landscapes, prairies and wetlands. Topics will include: lawns and pollinators, woody plants and managed landscape horticulture, native wetlands and prairies, native grasses, and native trees.
Generously supported by: PLT
1
2 5 4 6
3
- 4:30pm
- 4:00pm
4:00pm
- 4:00pm
4:00pm
This theater with a huge screen in the center of the action hosts a variety of live events, featured interviews, video highlights, and educational content all tailored for green industry professionals.
Come
booth 1127 and meet NASCAR driver, Jeffrey Earnhardt, grandson of racing legend, Dale Earnhardt Sr.
picture and an autograph, and a selection of Team Earnhardt swag!
TRADE SHOW FEATURES
Connect + Grow on the go! Campfires are hubs for gathering and learning, but they’re not your typical general session.
&
On Wednesday, grab a FREE lunch gift card* at a lunch sponsor's booth to use at the Mill City Grill concession stands, the trade show cafés, or the Dunn Brothers Coffee in Lobby C. Pick up your lunch gift
at one of the booths shown below!
*Available to the first 1,800 attendees. Only one gift card per person can be given. Redeemable on Wednesday ONLY. More details on the back of your gift card.
Lakeshore Campfire
Innovation
Inspiration Theater
SUPPORTED BY:
FREE LUNCH ON WEDNESDAY*
card
Generously Supported by: Y Trusted Partne WHOLESALE NURSERY & HARDSCAPES GRAND PRIZE Gather at the Innovation & Inspiration Theater late on Thursday afternoon to win a share of $5,000 cash! NEW in 2023!
to
Get your
COURTESY OF: Generously Supported by: Your Trusted Partner WHOLESALE NURSERY & HARDSCAPES
• Our Commercial
• A Minnesota State Patrol officer will be on hand
state
discuss the
requirements.
SEEK & SEE
10 exhibitors have items hidden in their booths. Find them all, then drop off your completed card in the big drum in Lobby C to be entered into a drawing!
THROUGHOUT THE TRADE SHOW!
Looking to grow more efficient on your hardscape sites? Join Frank Bourque and his team of presenters for live hands-on demonstrations and interactive sessions that will help improve your team's efficiency.
• Hardscape Tools & Technologies
• How to Significantly Increase Paver and Slabs Installation Efficiency
• New Technologies and Techniques to Increase Your Retaining Wall & Raised Patio Installation
• Features and System Automation for Outdoor Sound, Light, and Fire Features
in 2023!
These
hosted discussions, trade show floor walkabouts, demonstrations, and more…
Backyard
WITH
VENDORS
The Sandbox HARDSCAPE LIVE!
Campfire CONNECT
INDUSTRY
IN PERSON... Visit hundreds of exhibitors in the 198,000 square-foot exhibit hall onsite at Northern Green 2023. For the latest listings, check www.NorthernGreen.org. ...AND VISIT THEM ONLINE. Connect with exhibitors all year long by visiting the Trade Show Floor online at www.NorthernGreen.org.
Vehicle Inspection Demo includes a truck and trailer set up together.
to
most frequent types of commercial vehicle citations, and how to satisfy
and federal
unique learning spaces include
NEW
University Of Minnesota Turf Grass Research Update Eric Watkins
Opening Keynote: Communicating for Maximum Impact Lauren Katen | Main Aud
Trade Show Open
LMN Landscape Case Study
LMN Representative
Reducing Soggy Turf with Three Drainage Solutions
John Raffiani
Young Retailer Panel
Hayden Lawler, Additional Panelists TBA
Landscape Plants That Are Rocking the Industry
Kerry Ann Mendez
Reduced-Risk Management at Theodore Wirth Golf Course
Chris Aumock
ANSI Pruning Standards Update Dr. Chad Rigsby
CEO & MGMT Track: INCLUSIVE LEADERSHIP, Pt. 1 Dr. Jermaine Davis
How to Employ Legal Temporary Labor: Navigating H-2A and H-2B Arnulfo Hinojosa | Theater
Landscape Management Industry Chat Lakeshore
Introducing Innovative New Adhesives from Belgium Chandler Carlson | Backyard
Rain Gardens—Design and Maintenance For Water Quality and Habitat | Matt Kumka | Theater
MNLA Certification Exam—Study Tips
John Moe, Cert. Task Team | Lakeshore Research For The Real World—The Year In Review Jim Calkins | Backyard
MN State Patrol Commercial Vehicle Inspection Demo Sandbox
Incorporating Fruits In The Designed Landscape Brian Smith | Theater Arborist/Tree Care Industry Chat Lakeshore
Pan American Seed—New Varieties
Sean Valk | Theater
Hosting A “First Green” Field Trip At Your Facility Nikk Dickerson | Backyard
Landscape Design Industry Chat | Lakeshore
Hardscape LIVE!
Frank Bourque | Sandbox
Turfgrass Economics 101: 2023 Edition Ryan Demay | Theater
Professional Gardening Industry Chat Lakeshore
Soil Moisture Sensing Technology John Raffiani | Backyard
Sports Field Design For The Monday Morning Quarterback Ryan Demay | Theater
Landscape Diversity In The Upper Midwest: Underutilized Woody Plants | Brandon Miller | Lakeshore Website/Google Marketing Domination
David Kaminski | Backyard
Dealing With Scale Speaker TBA Gator Base... Yes, This Stuff Really Works Keith Ehmke
Perennially Yours—Low Maintenance, High-Impact Perennials By Season | Kerry Ann Mendez
Irrigation Auditing 101 Craig Otto
Training and Standards For Seasonal Staff League of Minnesota Cities
Reduced-Risk Management: The What, The Why, And The How Paul Koch
Hardscape LIVE! Frank Bourque | Sandbox
CEO & MGMT Track: INCLUSIVE LEADERSHIP, Pt. 2 Dr. Jermaine Davis
Single Rope Systems (Climbing Demo, Pt. 1) Wesley Full | Theater
Landscape Lighting Hot Products | Steve Pallas | Lakeshore Hot Topics In Retail Katie Elzer-Peters | Backyard
Single Rope Systems (Climbing Demo, Pt.
2) Wesley Full | Theater Top 10 Insects Of The Year Vera Krischik | Lakeshore Irrigation Topic TBA Speaker TBA | Backyard My Favorite Plant | Mike Heger, Debbie Lonnee Business Succession Options Patrick McGuiness Pollinator-Safe Pesticide Options, Techniques, Timing Marissa Schuh Healthy Cities and Healthy People: The Importance of Trees, Pt. 1 Kathleen Wolf Virtual Consultations—What You Should Know Diana Grundeen, Cindi Olson, Jason Rathe Plant Pathology: Dollar Spot & The Plants Microbiome Paul Koch Digital Presence Katie Elzer-Peters | Theater Golf Turf Panel Discussion: "Going Greenish" In Golf Dan Ament, Paul Koch, Chris Aumock, Matt Cavanaugh | Lakeshore Top 10 Weeds And Their Controls Dominic Christensen | Backyard 7:30 AM 8:20 AM 8:30 AM 9:45 AM 10:00 AM 11:00 AM 10:00 AM 12:00 PM 10:05 AM 10:35 AM 10:00 AM 5:00 PM 10:40 AM 11:10 AM 11:00 AM 12:00 PM 11:20 AM 11:50 AM 2:00 PM 3:00 PM 1:00 PM 1:30 PM 1:45 PM 2:15 PM 2:00 PM 4:00 PM 2:20 PM 2:50 PM 3:00 PM 3:30 PM 3:10 PM 4:10 PM 4:20 PM 4:50 PM 12:15 PM 12:45 PM 2:00 PM 3:00 PM WEDNESDAY AT-A-GLANCE Some session titles and other details subject to change. Session in Seminar Room Premium Content (upgrade required) COLOR KEY: Session on Trade Show Floor Education Generously Supported By: Your Trusted Partner WHOLESALE NURSERY & HARDSCAPES
Using the Soil as an Ally, Not a Foe
Dan Ament
7:00 AM – MNLA Annual Meeting | 101 FG
Trade Show Open
Healthy Cities and Healthy People: The Importance of Trees, Part 2 Kathleen Wolf
Translating the Wild into Designed Landscapes
Thomas Rainer
Global Trends in The Retail/Garden Center Space
John Kennedy
Greenkeeper App! Transforming the Way Turf Managers Make Decisions
Bill Kreuser
The Equipment of Today Bill Gardocki
PCA Smart Salting Brooke Asleson
Interactive Track:
NAME THAT PLANT – PLANT ID TRAINING, Pt. 1 Facilitator: Dr. James Calkins
Hardscape Trends Panel Tree Care Topic
Kent Honl
Benefits of Managing Smart Application of Water
John Raffiani
Functional Planting: Creative Adaptive Plant Systems
Thomas Rainer
Soil Science 101 (The Basics)
Kristi Walker
Sustainability Through Precision Turfgrass Management
Bill Keruser
Garden Trends, Pt. 1
John Kennedy | Theater
Update On Palmer Amaranth, A Prohibited Eradicate Noxious Weed In Minnesota
Shane Blair, Denise Theide | Lakeshore Silica Regulations
TBA | Backyard
Garden Trends, Pt. 2
John Kennedy | Theater
Conifer Needle Cast Diseases
Gary Wyatt | Lakeshore Park and Sports Turf Industry Chat Backyard
Hardscape LIVE!
Frank Bourque | Sandbox
Professionalism, Organization & Communication: The Dynamics Between Equipment Managers and Superintendents
Hector Velazquez | Theater
Shrubs and Small Trees for Shade | Jim Calkins | Lakeshore Mycorrhizae Use for the Landscaper Melissa Flora | Backyard
10:45am – MPSTMA Annual Meeting | 101 FG
MN State Patrol Commercial Vehicle Inspection Demo Sandbox
Safety Topic
Jeff Bell | Theater
Turf Care on a Budget Ryan Demoy | Lakeshore
Winterizing Plant Materials—Fencing, Watering, Capping, and More Julie Weisenhorn | Backyard
Hardscape LIVE! Frank Bourque | Sandbox
12:00pm – MAC Luncheon | Lounge A
Landscape Awards Presentations, Pt. 1 | Theater Garden Center/Retail Industry Chat Backyard
Accepting and
Adapting To An Open-Graded Paving Base Keith Ehmke | Lakeshore 12:30pm – MGCSA Annual Meeting | 101 FG Landscape Awards Presentations, Pt. 2 | Theater Landscape/Hardscape Contractor Industry Chat Lakeshore Green Industry Legislative Update Felipe Illescas, Tim Malooly | Backyard Interactive Track: NAME THAT PLANT – PLANT ID TRAINING, Pt. 2 Facilitator: Dr. James Calkins Invasive Species Management: Case Studies TBA | Theater How Do Residents Compare Artificial vs. Natural Turfgrass Michael Barnes | Lakeshore Grower Industry Chat Backyard Deer-Tolerant Plants Julie Weisenhorn | Theater Top 10 Diseases from The Plant Disease Clinic Brett Arenz | Lakeshore Shop Renovation: The Do's and Don'ts Hector Velazques | Backyard Touchstone Lighting—Hands-On Landscape Lighting Design Mark Hanson Working with HOAs—Design To Maintenance (Panel) Panelists TBA, Patrick McGuiness Online Payments for Crew-Based Businesses LMN Representative Modern Peonies Nate Bremer Picking Your Fights with Nonnative/Invasive Vegetation –Right-Sizing Effort For Best Value/Outcome Paul Bockenstedt 7:00 AM 8:00 AM 8:00 AM 8:50 AM 9:05 AM 10:05 AM 8:00 AM 10:00 AM 9:10 AM 9:40 AM 8:00 AM 4:00 PM 9:45 AM 10:15 AM 10:00 AM 11:00 AM 1:00 PM 1:30 PM 1:30 PM 3:30 PM 2:30 PM 3:00 PM 2:30 PM 3:30 PM 10:40 AM 11:10 AM 12:15 PM 12:45 PM THURSDAY AT-A-GLANCE Some session titles and other details subject to change. 12:00 PM 1:00 PM 11:20 AM 11:50 AM 1:45 PM 2:15 PM Session in Seminar Room Premium Content (upgrade required) COLOR KEY: Session on Trade Show Floor Education Generously Supported By: Your Trusted Partner WHOLESALE NURSERY & HARDSCAPES11:15 AM 12:15 PM Association Meeting
CEO & MGMT.
WED., JAN.
INCLUSIVE LEADERSHIP
Dr. Jermaine Davis, Jermaine M. Davis Seminars & Workshops, Inc.
As the workforce sees the biggest shift in our lifetime, are you focusing on how to recruit and retain employees? Are you focusing on the right things to make sure your culture is attractive?
Is your organization’s climate friendly or unfriendly to diversity?
Does your organization say you are welcoming to diversity when in reality you are not? As a leader, it is imperative all team members learn how to communicate inclusively and work effectively across ALL dimensions of diversity. “Treating everyone the same” may sound logical initially, however it is a plan for disaster and colossal failure within diverse environments. Leading with an inclusive mindset is the key to building culturally inclusive teams and work environments as well as recruiting and retaining employees. In this engaging and thought-provoking workshop, the instructor teaches leaders how to behave, communicate, and think with an inclusive lens to create an environment that’s respectful of everyone. Identifying leadership blind spots is a key component to moving forward in this area. It’s important to engage in courageous conversations about diversityrelated issues. Dr. Jermaine teaches people how to address sensitive issues without feeling awkward, guilty, fearful, or uncomfortable.
GENEROUSLY SUPPORTED BY:
THUR., JAN.
TRACK
8:00-10:00am
NAME THAT PLANT PLANT ID TRAINING
Facilitator: Dr. James Calkins, Sustainable Horticultural Solutions
Plant identification can be challenging but is an important and essential skill for all green industry professionals. This hands-on training will cover plant identification basics of: Shrubs (deciduous and evergreen), herbaceous perennials, roses, vines, small fruits, and trees (both deciduous and evergreen). This training is for anyone wanting to develop or improve their plant identification skills and will appeal to many green industry professionals including landscape management staff, garden center staff, landscape designers, landscape contractors, and professional gardeners.
UPGRADE YOUR EXPERIENCE *Requires Wednesday Registration, plus paid upgrade.
TRACK
11 | 10:00am-12:00pm & 2:00-4:00pm
Dr. Jermaine Davis
12 |
& 1:30-3:20pm
*Requires Thursday Registration, plus paid upgrade. INTERACTIVE
Dr. James Calkins
MNLA
With the intent of celebrating and elevating our profession, the MNLA Landscape Awards Task Team is calling all landscape professionals to participate in the awards program this year. MNLA has so many talented designers and specialists that assist our clients with diverse projects, and we want to see both your technical and aesthetic creativity. We are welcoming all sizes and types of installed landscapes, whether it is a small intimate area or a large opulent space. We appreciate new and innovative concepts and materials, and look forward to how these ideas will spur the imagination!
The online entry portal is open and we’re receiving entries for the 2023 Landscape Awards program right now. Go to www.MNLA.biz/landscapeawards to find the entry portal link and complete your entry by November 16! Full details are on the webpage and the entry form.
If you’re not familiar with this program, you may not know that...
• A Newcomer of the Year plaque is awarded to the top scoring project from a first-time entrant.
• You can work on an entry over several days. You can start a submission, save your work, and return to it later as needed.
• You can use our checklist to get organized. The Landscape Awards Task Team has created a tool to jumpstart your entry preparation. Download the checklist at MNLA.biz/landscapeawards. The checklist enables you to quickly see all you’ll need to gather, helps you double-check for the most common mistakes in an entry, and includes tips from a long-time award-winning entrant.
• You get a second chance. If an entry is incomplete or incorrect, entrants have one opportunity to amend their submission and resubmit materials. Plus, if you’re not a winner this year, you are eligible to enter the same project in future years.
• It’s a learning opportunity. All entries and notes from judges will be available during Northern Green (nonwinning entries will be anonymously displayed).
• There are no categories. Entrants don’t have to choose where their project fits; it just has to be an installed landscape.
• The criteria has expanded for plant labeling. Planting areas that do not have specific locations for each plant can be accepted for judging as long as a plant list and narrative describing the design intention for that area is provided. This narrative could appear in comments on the Work Responsibility Chart, in the Photo Descriptions, and/or in the Project Description. This expansion allows for inclusion of designers who follow an intentional process of placing plants onsite.
Questions? Contact Landscape Awards Task Team staff liasion Jon Horsman at jon@mnla.biz or 651-633-4987.
Notable dates:
Nov. 16: Submission Deadline
Nov. 17: Entry Review Nov. 18: Notification of necessary entry revision Nov. 22: Resubmission Deadline
Nov. 23-30: Judging Dec. 5-9: Entry Status Notifications Tuesday, Jan. 10, 2023: Green Industry Awards Celebration
Judging Reminders
• Entries are judged anonymously. Judges do not know who submitted the projects.
• The size and cost of a project are not part of the criteria for judging.
• In any given year, ALL entries could win awards, or NO entries could win an award. Entries are not judged against each other; rather each entry is evaluated by judges against standards of excellence.
DEADLINE: NOV. 16
LANDSCAPE AWARDS Your Trusted Partner WHOLESALE NURSERY & HARDSCAPES Special thanks to our sponsors:
Peach and Pizza event attendees learned about a stone fruit operation in Shafer, Minnesota at Stone Creek Farms. Owner Dan Shield explained to the tour group about the details and requirements of growing peaches in Midwest climates.
An entryway to one of the several private gardens toured during the Madison Bus Tour. These private sites were group favorites.
Summer
The first stop on the Madison Bus Tour was Olbrich Botanical Gardens in Madison, Wisconsin. We toured over 16 acres including the Rose Garden, Thai Pavilion, and the Sunken Herb and Perennial Garden.
Shot of one of the bridges at the Normandale Japanese Garden where MNLA hosted a group tour focusing on the maintenance required to keep things looking beautiful year-round.
&
Recap
A very engaged group listened to Dan Stevens, the Curator of the Longenecker Horticultural Gardens at The Arboretum in Madison as he discussed and gave great details about the many unique hydrangeas, lilacs, magnolias, fruiting trees and more.
OUT & ABOUT 26 MNLA.BIZ october 22
SINCE 1946 For all your toughest landscaping jobs, we’ve got you covered. Call us today to learn more. Visit lanoequip.com to learn about our top brands of skid steer loaders, tractors, excavators, lawn & garden gear, and all the attachments you need to get your toughest landscaping jobs done. For sales, parts, service and rental, we’re committed to the best customer service you’ll find anywhere. Sales (763) 307-2800 | Parts (952) 658-7430 | Rental (763) 307-2819 Three Locations To Serve You - Anoka, Loretto & Shakopee AARON TRETTER, CLCS T: 651.635.2770 | F: 651.638.9762 atretter@maguireagency.com www.maguireagency.com 1970 Oakcrest Avenue Suite #300, Roseville, MN 55113 3600 W Hwy 13 Burnsville, MN 55337 952-895-7408 4375 170th St. W Farmington, MN 55024 952-207-4456 Bulk Salt Treated Salt Bagged Salt Chapin Salt Spreaders Snow Plow Shovels + WE DELIVER Your De-Icing Supply Headquarters www.rockhardmn.com We have snow event hours. Call the salt hotline! 952-895-7408
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Publications None Job # Document Name GMC1-12-FCO-03178-302_v4.inddGMC1-12-03178 Version #302 Control TBD csenn kdenmark afinnan TBD TBD nminieri/pm Colors In-UseLinked Graphics 12KTFLCHEV032.tif RGB 840 ppi 11CHSL00054.jpg RGB 270 ppi HD CC with Dump_psd.psd RGB 1089 ppi BusinessCentral_KO.ai GM_business_choice.ai cube_0758.jpg RGB 464 ppi, 461 ppi Family_shot cube_exprss_slvrdo_a6.tif RGB 1112 ppi RoundStep_3in_Chevy_Silverado.jpg RGB 421 ppi Tonneau_Chevy.jpg RGB 419 ppi Family_Option_a3.tif RGB 844 ppi, 1708 ppi 4320G_cs.tif CMYK 1006 ppi, 1004 ppi 4320Gss.tif CMYK 1418 ppi, 1482 ppi 1PROCS.tif CMYK 860 ppi, 858 ppi 1PROSS.tif CMYK 606 ppi, 605 ppi BasePkg_ss.tif CMYK 821 ppi, 820 ppi 12KTFLCHEV021.tif RGB 3169 ppi 12KTFLCHEV033.tif RGB 2431 ppi Cyan Magenta Yellow Black CONTENT 8.5” x 11” 8.25” x 10.75” None None 4C BY IGNING OUR NITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ ND PPRO VED THIS WORK. ACCT SERVICE PROD COPY EDIT COPYWRITER ADCD/ACD User Printer Output Date 4-17-2012 3:37 PM ma-klane TITAN 4-20-2012 1:48 PM Mech Scale Print Scale Stock Mechd By: nminieri RTVd By: None 4 for CHASSIS CABS $ 1,000 UPFIT CASH1 plus RETAIL OFFER 1 To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. ©2012 General Motors Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. for CUTAWAYS $ 1,000 UPFIT CASH1 plus RETAIL OFFER for PICKUPS SELECT FROM ONE OF FOUR ACCESSORY PACKAGES UP TO $1,095 or $ 500 UPFIT CASH1 plus RETAIL OFFER $750 UPFIT CASH1 UP TO 1To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. ©2022 General Motors Jeff Belzer Chevrolet, 50 & Cedar, Box 965, Lakeville, MN. Please call the Commercial Department at 952-469-4444. All Rebates & incentives to dealer, must qualify for same, prices subject to change. www.jeffbelzerchevy.com • Zac Olson 952-469-4444 • zolson@jeffbelzer.com Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. Last Modified Art Director Copy Writer Proj Mgr Acct Svc Prod Mgr Art Buyer Copy Edit Mac 100 None None Trim Live Folded Size Finishing Colors Spec’d Chevy Retail Planning Flyer 8.75” x 11.25” with Business Central Job Description Bleed Special Instr. Publications None Job # Document Name GMC1-12-FCO-03178-302_v4.inddGMC1-12-03178 Version #302 Control TBD csenn kdenmark afinnan TBD TBD nminieri/pm Colors In-UseLinked Graphics 12KTFLCHEV032.tif RGB 840 ppi 11CHSL00054.jpg RGB 270 ppi HD CC with Dump_psd.psd RGB 1089 ppi BusinessCentral_KO.ai GM_business_choice.ai cube_0758.jpg RGB 464 ppi, 461 ppi Family_shot cube_exprss_slvrdo_a6.tif RGB 1112 ppi RoundStep_3in_Chevy_Silverado.jpg RGB 421 ppi Tonneau_Chevy.jpg RGB 419 ppi Family_Option_a3.tif RGB 844 ppi, 1708 ppi 4320G_cs.tif CMYK 1006 ppi, 1004 ppi 4320Gss.tif CMYK 1418 ppi, 1482 ppi 1PROCS.tif CMYK 860 ppi, 858 ppi 1PROSS.tif CMYK 606 ppi, 605 ppi BasePkg_ss.tif CMYK 821 ppi, 820 ppi 12KTFLCHEV021.tif RGB 3169 ppi 12KTFLCHEV033.tif RGB 2431 ppi Cyan Magenta Yellow Black CONTENT 8.5” x 11” 8.25” x 10.75” None None 4C BY IGNING OUR NITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND PPRO VED THIS WORK. 4-20-2012 1:48 ACCT SERVICE PROD COPY EDIT COPYWRITER ADCD/ACD User Printer Output Date 4-17-2012 3:37 PM ma-klane TITAN 4-20-2012 1:48 PM Mech Scale Print Scale Stock Mechd By: nminieri RTVd By: None 4 A WORK-READY INCENTIVE THAT WORKS HARD FOR YOU. 2012 CHEVY EXPRESS CARGO VAN 2012 CHEVY SILVERADO for CHASSIS CABS $ 1,000 UPFIT CASH1 plus RETAIL OFFER 1 To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. ©2012 General Motors Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. for CUTAWAYS $ 1,000 UPFIT CASH1 plus RETAIL OFFER for PICKUPS SELECT FROM ONE OF FOUR ACCESSORY PACKAGES UP TO $1,095 or $ 500 UPFIT CASH1 plus RETAIL OFFER $1,200 UPFIT CASH1 Last Modified Art Director Copy Writer Proj Mgr Acct Svc Prod Mgr Art Buyer Copy Edit Mac 100 None None Trim Live Folded Size Finishing Colors Spec’d Chevy Retail Planning Flyer 8.75” x 11.25” with Business Central Job Description Bleed Special Instr. Publications None Job # Document Name GMC1-12-FCO-03178-302_v4.inddGMC1-12-03178 Version #302 Control TBD csenn kdenmark afinnan TBD TBD nminieri/pm Colors In-UseLinked Graphics 12KTFLCHEV032.tif RGB 840 ppi 11CHSL00054.jpg RGB 270 ppi HD CC with Dump_psd.psd RGB 1089 ppi BusinessCentral_KO.ai GM_business_choice.ai cube_0758.jpg RGB 464 ppi, 461 ppi Family_shot cube_exprss_slvrdo_a6.tif RGB 1112 ppi RoundStep_3in_Chevy_Silverado.jpg RGB 421 ppi Tonneau_Chevy.jpg RGB 419 ppi Family_Option_a3.tif RGB 844 ppi, 1708 ppi 4320G_cs.tif CMYK 1006 ppi, 1004 ppi 4320Gss.tif CMYK 1418 ppi, 1482 ppi 1PROCS.tif CMYK 860 ppi, 858 ppi 1PROSS.tif CMYK 606 ppi, 605 ppi BasePkg_ss.tif CMYK 821 ppi, 820 ppi 12KTFLCHEV021.tif RGB 3169 ppi 12KTFLCHEV033.tif RGB 2431 ppi Cyan Magenta Yellow Black CONTENT 8.5” x 11” 8.25” x 10.75” None None 4C BY IGNING OUR NITIALS ABOVE, YOU ARE STATING THAT YOU HAVE READ AND PPRO VED THIS WORK. 4-20-2012 1:48 PM ACCT SERVICE PROD COPY EDIT COPYWRITER ADCD/ACD User Printer Output Date 4-17-2012 3:37 PM ma-klane TITAN 4-20-2012 1:48 PM Mech Scale Print Scale Stock Mechd By: nminieri RTVd By: None 4 A WORK-READY INCENTIVE THAT WORKS HARD FOR YOU. 2012 CHEVY EXPRESS CARGO VAN 2012 CHEVY SILVERADO for CHASSIS CABS $ 1,000 UPFIT CASH1 plus RETAIL OFFER 1 To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. ©2012 General Motors Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. for CUTAWAYS $ 1,000 UPFIT CASH1 plus RETAIL OFFER for PICKUPS SELECT FROM ONE OF FOUR ACCESSORY PACKAGES UP TO $1,095 or $ 500 UPFIT CASH1 plus RETAIL OFFER $1,000 UPFIT CASH1 UP TO
Vehicles ready for work at a moment’s notice. Professionals trained to keep business owners happy. Service facilities equipped for commercial applications. COMMERCIAL HEADQUARTERS 3 LOCATIONS: LAKEVILLE, MN • 952-469-4444 Zac Olson zolson@jeffbelzer.com NEW PRAGUE, MN • 952-758-2700 Alex Burns aburns@jeffbelzer.com ROSEVILLE, MN • 651-633-3500 Adam Engdahl aendahl@jeffbelzer.com 2022 Ram 5500 4x4’s, 108” c/a. Call for pricing. 2022 Ram 5500 120 c/a, 4x2. Call for pricing. 2022 Ram Reg cab – Ready for Plow. PROMASTER VANS IN STOCK! JEFFBELZER.COM All Rebates & Incentives to Dealer, Must Qualify for Same, Prices Subject to Change
GROW YOUR BUSINESS WITH OUTDOOR AUDIO SiteOne.com/Locations CONNECT WITH OUR EXPERTS At SiteOne ® Landscape Supply, we take the guesswork out of growing your business with high-performance, full-yard sound systems. And we don’t stop at products and supplies. SiteOne offers: • Product and installation training • Skilled experts at our local branches • Unmatched selection of brands • Trusted & proven preplanned sound systems
Flip The SCRIPT Reviewing Leaders’ Performance Gives Employees A Voice And Buy-In iStock.com/claudenakagawa Reprinted with permission from Snow Business Magazine
ith today’s labor hiring challenges, it’s become fairly obvious that snow contractors need to re-evaluate how they hire and retain employees. The competitive wages for jobs in other industries that would demand much less from our employees are enticing for anyone who’s currently working in a winter environment. Such jobs are offering equal (or more, in many cases) money to work a consistent schedule without the rigors of battling the worst weather conditions at all hours of the day or night.
As our snow director, it makes me nervous to know that any of our outstanding employ ees could leave for a job that pays equal and gives them “better” working conditions. So, how do we address this? It’s been my philosophy for as long as I’ve been a manager that receiving and understanding feedback from my employees is paramount for me to succeed in my role, and also for the team to succeed as a whole. Our company truly believes in that same philosophy, which has made it very easy for me to grow in my roles over the years.
Check the pulse
Feedback from every level of your company will tell you a lot about what’s going well and areas that might need improvement. Our field staff is a mix of year-round labor (we perform landscaping in the green months) and labor that works for us only in the winter. This staff group is the backbone of our snow operations, so it’s vitally important that we understand their thoughts and feelings.
Preseason check-ins. Every fall, we have a snow meeting with our field staff to go over the upcoming season and refresh on standard procedures as well as new implementations. These new implementations are generally things that we learned from the previous year and are almost always the result of suggestions from the prior year’s team. When the crews see that we take their suggestions seriously, it engages them much more and they are far more willing to share their honest opinions.
In-season adjustments. There is constant dialogue with the crews after each event to get their feelings on how we did. Did we come in too early or too late? Did the new equip ment work well? Did the new route seem to be more efficient or was there no improve ment? Because we ask our crews constantly, we can make small adjustments all the time; and it really gets the crews to buy in. It allows them to feel comfortable telling me, our other snow managers, or even the owner their out look without fear of being punished for their
Annual Meeting Notice
Official Notice: Notice is hereby given that the annual membership meeting of the Minnesota Nursery & Landscape Association will be held at 7:00am on Thursday, January 12, 2023 at the Minneapolis Convention Center. During the
annual meeting, the results of the Board of Directors election will be announced. An electronic ballot will be sent the first week in December to the primary contact provided to MNLA by each business member.
DHS to Supplement H-2B Cap with Nearly 65,000 Additional Visas for Fiscal Year 2023
On October 12, 2022 the Department of Homeland Security (DHS), in consultation with the Department of Labor (DOL), announced that it will be issuing a regulation
that will make available to employers an additional 64,716 H-2B temporary nonagricultural worker visas for fiscal year (FY) 2023, on top of the 66,000 H-2B visas that are normally available each fiscal year. By making these supplemental visas available at the
outset of the fiscal year, which began on October 1, 2022, DHS is acting swiftly to address employers’ needs for additional seasonal workers. At the same time, DHS and DOL are working together to institute robust protections for U.S. and foreign workers alike,
NEWS & NOTES
SNOW & ICE SECTION 32 MNLA.BIZ october 22 W
THERE IS CONSTANT DIALOGUE WITH THE CREWS AFTER EACH EVENT TO GET THEIR FEELINGS ON HOW WE DID. Illustration above + right: iStock.com/Vectorportal
including by ensuring that employers first seek out and recruit American workers for the jobs to be filled, as the visa program requires, and that foreign workers hired are not exploited by unscrupulous employers.
honesty. Usually when the crews talk among themselves and “outnumber” the managers, you get better feedback. When I ask one crew, they generally are standoffish to start. If I ask two or three crews together, they start speak ing up because they feel a bit safer.
While this approach is very effective, it’s very informal; so, route managers and their employees have a more formal conversa tion at the end of the season as well. Once they feel safe and know there’s no negative repercussions for bringing ideas to the table, they’re much more willing to talk openly in a one-on-one setting.
Transparency is key
We hold quarterly reviews to really drive home the fact that we care and want to know how we can improve. We try to talk as little about compensation and wages as possible and really focus on questions that elicit conversation about what the company can improve, what our managers could do better to support them, and their thoughts on what works and what doesn’t.
To get ahead of the inevitable talks about compensation, we allow the crews to see our wage scale for all field staff. This helps to eliminate the typical “he makes this much and I’m more skilled than him” conversations that we used to have. Now the crews can see their pay range based on the skills and certifi cations that they have.
The quarterly reviews give us a leg up on our competition (snow or any other company) when they try to recruit our employees. When our crews have a good relationship with their managers, it allows them to come forward about any potential opportunity to leave for any number of reasons. The crews feel com fortable laying out their offers and seeing if
october 22 MNLA.BIZ 33
USUALLY WHEN THE CREWS TALK AMONG THEMSELVES AND “OUTNUMBER” THE MANAGERS, YOU GET BETTER FEEDBACK.
we have the ability to match or close the gap. Many times, they’re willing to take less money because they know they’re in a good environ ment with our company.
This same system carries over to our salaried employees. Our owner sends a quar terly review via a questionnaire that we fill out and submit. We track the number-based scale responses and bring up areas of con cern in our team meetings. There are also open-ended questions that allow for a written response to directly address feelings about our managers or the company’s direction. I always feel great after submitting my review because I know I can be honest and don’t have to fear being blackballed or punished for my thoughts. And most times, at least a portion of my suggestions get implemented in our business.
I highly recommend setting up a review system that drives conversation about the work environment instead of always about the individual employee and wages. It’s brought us a lot of great ideas and allowed us to invest in new technology and equipment with great buy-in from our staff because they’re involved in the process. In a time where the market for employees is compet itive, make it easier on yourself by investing time and energy into your workforce and understanding the view of the company through their eyes.
➽ JOSH HOWVER, ASM, is snow director for Cornerstone Partners Horticultural Services in Elgin, IL. Contact him at joshh@cphort.com.
SNOW & ICE SECTION 34 MNLA.BIZ october 22
iStock.com/Vectorportal
TO THE ROOT OF THE PROBLEM
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The precision engineered, ruggedly designed Kubota machines. Built upon a single-minded truth understood by operators on jobsites all over the world. Reliability comes in just one color © Kubota Tractor Corporation 2022 This material is for descriptive purposes only Kubota disclaims all representations and warranties express or implied or any liability from the use of this material For complete warranty disclaimer safety incentive offer and product information consult your local Dealer or go to KubotaUSA.com. HEROES OF THE JOBSI TE 14380 240th St. E. Miesville, MN 55033 651-437-3531 www.NieburTractor.com 38560 14th Ave. North Branch, MN 55056 651-674-4494 www.OlsonPower.com GET ALL YOUR CONTRACTOR SUPPLY NEEDS! CALL US FOR THE BEST SELECTION IN THE INDUSTRY www.centrallandscape.com 1-800-772-3888 | Fax 1-888-257-5577 | sales@centrallandscape.com 4026 County Road 74 South | St. Cloud, MN 56301 GROWERS: Nursery Containers, Wire Baskets/ Burlap , Horticulture Tools, Corrugated Tree, Protectors, Digging Spades, Osmocote Fertilizers and Grower’s Mixes RETAIL: Chemicals, Grass Seeds, Tools/ Pruners, Water Gardening, Supplies, Garden Hose, Bird Feeders, Feed and Yard Ornaments. CONTRACTORS: Edging, Fabrics, Low Voltage, Lighting, Retaining Wall Systems, Pavers, Bulk Materials, Safety Supplies and Wheelbarrows. NURSERY STOCK: Deciduous Shrubs, Evergreen Shrubs, B&B Trees, Perennials, Specialty Conifers, Specialty Deciduous and *Field Direct Trees. EROSION CONTROL: Wood Blankets, Straw Blankets, Geojute, Sod Staples, Silt Fence, Grass Seed & Sediment Logs. CHARLESTON® HIGHLAND STONE® PAVING SYSTEM WALL SYSTEMFEATURING
SUBCONTRACTOR’S PLAYBOOK
A SOLID GAME PLAN CAN LEAD TO MUTUALLY BENEFICIAL RELATIONSHIPS
Subcontractors often play a pivotal role in the ability to add snow removal to your business’ service offerings. Each company has a different strategy for how much of their business is performed using subcontractors, ranging from a 100% subcontractor model to an all-in-house model. It can be challenging to know the best mix for optimal responsiveness, efficiency and profitability. So, how do you determine the right model for your business? And how do you go about selecting the right subs for the job?
↘IN FOCUS
Reprinted with permission from Snow Business Magazine
iStock.com/shaunl SNOW & ICE SECTION
Assess your capacity
If your business already has trucks, equipment and labor, you’ll first want to quantify what can be allo cated to your snow removal operations. At that point, you’ll need to decide whether to invest more capital to grow your in-house resources or hire subcontractors to help supplement your in-house team. If you have (or plan to buy) the equipment and just need supplemen tal labor, consider industries with mostly seasonal work. For example, roofing companies are a good source of labor because their business slows dramati cally in the winter.
If you determine that bringing in subcontractors is right for your company, start by evaluating your current book of work and determining where your resources will be allocated. Factor in any growth for the upcoming season and then see where the oppor tunities exist. Each company’s growth plans will vary, and it’s important to manage growth to avoid over committing and falling short of customers’ expecta tions. Most companies target double-digit growth, and some can see growth of more than 20% to 30% when entering a new market.
Vetting and selecting subs
Once you’ve done your homework, start the vetting process. Consider meeting prospective subs at their facility to see their equipment and to meet their team as you consider the following:
Operational capabilities: Do they have what you need: plow trucks, medium-sized loaders, large loaders, hand labor, etc.?
Experience: How long have they been providing snow services? What is the average tenure of their team?
Existing workload: How much work do they current ly have? Is it direct with customers or are they also subcontracting with other contractors who may be competitors?
Awarding sites
Once you’ve vetted your subcontractors, it’s time to think about awarding sites and issuing contracts.
Make the match: Ensure you match their resources with the correct site and their experience level. Sites that require large equipment should be awarded to contractors who have that equipment and experienced operators. Likewise, smaller sites should be awarded to smaller subcontractors who have trucks.
Start small: It’s important to only award what they can handle; and if it’s your first time working togeth er, you may want to start with only a few sites. This allows you to get a season under your belt and ensure expectations, communication and results meet your and your customers’ expectations.
Check the map: Consider the proximity of the sites and where they are in relation to the sub’s office or existing work. Focus on route density to reduce travel time between sites.
Insurance: It’s important to ensure the subcontractor can meet the minimum requirements you have in your contract. Most larger operations will have this for their normal business, but many smaller companies may need to increase their limits to be able to meet your requirements. This can be one of the most daunting parts of bringing on a new subcontractor; but if you have a little patience and work with them and their insurance agent to help facilitate the process, it can go a long way toward starting a long-term partnership.
Before you hit the road
This is also the best time
38 MNLA.BIZ october 22 SNOW & ICE SECTION
Schedule a preseason meeting to review site maps and contract specifications and to document any preexisting site damage.
to clearly set expectations for the relationship, including: • Reliability • Work quality • Equipment and materials commitments • Safety requirements • Invoicing process • Communication 1 2 3 4 Top: iStock.com/melking. Middle: iStock.com/suravikin. Bottom: iStock.com/ads861
Winter is here!
You’ve done your prep work and now the first weather event of the season has arrived. Execution during this first event is critical to the success of the partnership and to ensuring that customers’ expec tations are met. Check in with subcontractors after the first and all major subsequent events, to make sure you’re in alignment on:
• Performing to the agreed upon contract
• Monitoring performance and managing quality expectations
• Sharing updates from the customer regarding service
• Communicating regularly
• Timely administration to ensure they get paid promptly
See you next year
Once the season has ended, it’s a great time to have a postseason meeting. Meet in person to discuss how the season went and recap all feedback – positive and negative. Discuss what next season looks like. If everything went well, is there an opportunity for growth? Don’t let this be just a transaction – plan to stay in touch in the off-season and build a partnership. In the end, only you can determine the best path for your business, but don’t let the prospect of adding subs into the mix deter you. If you invest the time and ener gy in properly vetting and communicating with your subs, you’ll gain the ability to manage capital expenses at a reasonable level, ensure you can cover all of your clients’ sites to avoid turning down the right work, and have the opportunity to exponentially grow your book of business.
The Ultimate Bagger for the Ultimate Mower. The all-new WrightVac system is designed to meet the demanding needs you face everyday as a professional landscaper. Our goal was to create a bagger system to match the performance of the mower. This means the WrightVac was engineered to produce enough airflow to prevent clogging even when mowing at max speed. In addition, the WrightVac shares the same heavy-duty low-maintenance elements as our other mowers resulting in a truly commercial-grade powered bagger. WrightVac is now available on WSZK, WZXL and WZXT model Wright Commercial Mowers.
Our mission is simple: Improving your productivity and bottom line through reliable supply and support of premium outdoor power equipment.
Distributor: Keen Edge Company Email: sales@keenedgeco.com Find a dealer near you at www.wrightmfg.com
october 22 MNLA.BIZ 39
➽ JOSH NICHOLS, CSP, is a regional snow manager for Ruppert Landscape, headquartered in Laytonsville, MD. Learn more at www.ruppertlandscape.com.
5 6
westerndealers.com 877-888-9215 PLOWS PLOWS SPREADERS SPREADERS & INSTALLATIONS SERVICE, PARTS Find a Dealer Near You
Develop An A+ Level of SERVICE Know Your Limitations, Client Intentions To Develop An Operational Plan
Reprinted with permission from Snow Business Magazine
iStock.com/ABBPhoto
THE SNOW AND ICE MANAGEMENT
industry always places a priority on the level of service (LOS) that’s provided to a client.
Many organizations look at components such as:
• Trigger points
• Snow and ice amount thresholds
• Specific site requirements such as size, type, surface material, piling spots, etc.
• Number of personnel along with their qualifications and experience
• The type of equipment to be used
• Materials requested and provided
All these aspects of a sound LOS are neces sary, but we must take it a few steps further to be effective and efficient, and to create strong, long term relationships with clients in which all parties see an extraordinary value. We’ll work through different phases in the strategy below for a better understanding how to take our LOS to the next level.
Phase 1: Understand your capabilities
Fully understand the capabilities of your organization. This includes components such
as the number of personnel, structure, their qualifications and experience; the assets that you manage; how you approach safety; deter mining the risks you’re willing to take on, as well as those you’re not; and how you currently manage your snow and ice program.
Without knowing these areas of the orga nization throughout your process of meeting with clients and developing site requirements, it’s going to be extremely difficult to develop a sound action and operational plan come time for snow and ice events.
Phase 2: Developing the specifications
Meet with the client to develop the site spec ifications and put together the contract. You must reflect on Phase 1 in this situation. As you’re working with the client and discussing the service they’re seeking, you must consider how your organization is going to accomplish its objectives and meet the client’s needs.
Do not overcommit you and the company to performing a service that you can’t implement or sustain for the duration of the snow sea son. Whether it’s due to a lack of equipment, personnel or experience with a specialty ser vice, know your limitations and only commit to specifications you can successfully adhere to. For standard components of the service
KNOW YOUR OPERATIONAL RISKS
Don’t forget to discuss snow operations with your safety professional to look at operational risks. Know these before you develop site requirements with the client so you can be prepared to identify potential hazards as you’re developing the specifications. While this isn’t an ex haustive list, it can help you get started:
• Increased slip, trip, and fall areas
• Areas that may induce thaw and refreeze pooling
• Site drainage zones
• People and/or vehicle traffic at the time of service
• Emergency entrance and exit points, as well as high-traffic areas
• Potential landscaping or parking areas that may be damaged
• Loading docks and ramps
• Utility boxes, lines, equipment
• Site type (such as medical, commercial, residential, etc.)
42 MNLA.BIZ october 22
SNOW & ICE SECTION
! iStock.com/Peppersmint
MAKE
And
step of the way.
on
to give
COMPEER.COM
Jennifer
(320)
©2021 All rights reserved. Compeer Financial, ACA is an Equal Credit Opportunity Lender and Equal Opportunity Provider and Employer. NMLS #619731 LET’S
YOUR PLANS A REALITY, TOGETHER. We see potential in your plans. With a unique perspective born from decades of working in agriculture, we provide insights and expertise through partnerships built
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247-3148 Jennifer.Athmann@compeer.com DON’T JUST SET YOUR GOALS. GO GET YOUR GOALS. Partner with us to make your goals possible.
WHETHER IT’S DUE TO A LACK OF EQUIPMENT, PERSONNEL OR EXPERIENCE WITH A SPECIALTY SERVICE, KNOW YOUR LIMITATIONS AND ONLY COMMIT TO SPECIFICATIONS YOU CAN SUCCESSFULLY ADHERE TO.
GET FOR
• Explore the professional profiles of event speakers and attendees
• Send in-app messages and exchange contact info
• Network and find attendees with common affiliations, shared networks, and social profiles
• Receive update notifications from organizers
• Access the event agenda, GPS guidance, maps, and parking directions at your fingertips
“northerngreen”
specifications, discuss areas such as:
• Lot size, as well as problem areas such as low and high spots, more-shaded versus less-shaded areas, surface material, drain and gutter locations, and piling zones.
• Desired times of service, such as before a business opens at 7 a.m., after the business closes at 6 p.m., etc. Whatever the time may be, you want to set specific time and response guidelines.
• Safety concerns, including entrance and emergency exit, fire lanes, hydrants, walking paths and sidewalks from the street, parking lots, or any other areas leading to business entrances, and other high-traffic areas.
• The importance of using specific equip ment for the job, as well as liquid and granular materials.
JOB BOARD
The Northern Green Job Board has gone online! Post and find jobs for free on the Northern Green app. To get the NG23 app, download the Whova app on your mobile device. The event code is “northerngreen”. Click on Community at the bottom, then scroll down to Job Openings. Search openings already posted, or fill in the form to post opportunities at your company. Use the rest of the app to make your agenda and connect with fellow green industry professionals!
THE
INVITATION
IS:
“northerngreen”
GET FOR
THE EVENT INVITATION CODE IS:
APP
EVENT
CODE
october 22 MNLA.BIZ 45
SNOW & ICE SECTION
iStock.com/M-Production
davey.com/tcwp We can offer same day delivery. Ask for details. Rick Hogan - Assistant District Manager, Sales 651.357.0465 • rick.hogan@davey.com Theresa Poechmann - Client Experience Coordinator 651.230.5756 • theresa.poechmann@davey.com TWIN CITIES WOOD PRODUCTS GRINDING WOODservices products Grinding is intended for large jobs throughout the Twin Cities. Our solution will help you recycle wood material into a valuable product. Our grinding services are perfect for: • Storm debris clean-up • Recycling pruning and other wood debris • Municipal/Commercial compost and mulch programs Our premium mulch is made locally in South St. Paul, MN. Our color process only uses natural additives, making it a safe product for the environment and end users. Mulch Options: • Light brown • Dark brown • Red • Caramel • Black • Northern Cedar • Natural Double Grind • Certified Playground • Processed Wood Chips LIGHT BROWN DARK BROWN RED CARAMEL BLACK NORTHERN CEDAR NATURAL DOUBLE GRIND CERTIFIED PLAYGROUND PROCESSED WOOD CHIPS GRINDING SERVICES A Deeper Shade of Green Local Genetic Origins TM Native Minnesota Woody & Herbaceous (651) 438-2771 • Fax (651) 438-3816 www.outbacknur ser y.com Call us first for all your native planting needs Designed to offer a high-quality snowblower that proves to be robust & reliable, thus delivering extraordinary performance & durability. The hardox in my body stickers certify you the use of a very high quality steel for the most used components of the normand commercial and Industrial series snowblowers. We use the hardox 450 because we want our snowblowers to be both sturdy and lightweight. YBRID IES LOCATED IN MIESVILLE BETWEEN HASTINGS AND RED WING ON HWY 61. CONTACT YOUR NIEBUR TRACTOR & EQUIPMENT REPRESENTATIVE FOR MORE INFORMATION ABOUT NORMAND PRODUCTS. 651.437.3531 | 888.559.9492 NIEBURTRACTOR.COM 14380 E 240TH ST. HASTINGS, MN 55033
• Enforcing the plan of allowing the snow contractor to determine material usage based on professional experience and qualifica tions (such as being a CSP or ASM).
• An Emergency Operations Plan for severe storms such as ex cessive ice, wind, blowing snow, blizzards, etc. Advise the client how you will respond in mild to severe scenarios, and what that service will offer them.
There’s a growing list of resources at my.sima.org that can help guide you on many of these tasks. If you can’t find the answers you’re looking for, reach out to the SIMA staff at info@sima.org; and remem ber that you have a very large network of snow professionals with tremendous experience through SIMA.
Phase 3: Implementing an operational plan
Now it’s time to take all your planning work and put it into action. This can be a challenging phase since you’re communicating expectations, response plans, personnel and equipment prep, and more, to all of your clients.
It’s beneficial to map out how you want to prepare for the season and ensure you’re meeting the site specifications by planning process es and response plans with every level of staff from administration, laborers, supervisors, equipment and shop managers, and operational managers. Make sure they understand what’s expected of them as far as workload, response times, preparation and performance. Identify areas of potential training, scheduling and improvements to increase your level of preparedness and effectiveness.
Have documented backup plans that can be referred to in case they are needed. Make sure drivers, operators, laborers and all other staff members are well-informed and prepared to tackle the certain and uncertain roads ahead.
Continuous improvement
Don’t think that just because your strategy is set for the season and that you have everything in place the way it needs to be, that you won’t need to improve in various areas. As a supervisor and manager, listen to those working and dealing with the hustle and bustle of doing exceptional work for your organization; be innovative and persistent.
Have periodic staff meetings to discuss what went well and what didn’t; what ideas people have to improve processes; and more. Finally, listen to the client. When concerns arise, address them col laboratively and find the root cause. Communicate professionally and develop a level of service for the client that lasts.
october 22 MNLA.BIZ 47
➽
MICHAEL WAGNER, CSP, is fleet and safety manager at Designscapes
Colorado
Inc. Contact him at
303- 328-5554
or mwagner@designscapes.org
SNOW & ICE SECTION iStock.com/Astrid860
Gary Pahl, right, stands with Dave, left, at their drivethru lane where customers can pick up a box of fresh sweet corn.
&
Visiting with members at their shops and at shows
Membership Director Jon Horsman loves getting out to supplier shows and connecting with the MNLA community.
A beautiful fall day at Pahl’s Market.
The Goldemans from East Bethel grew Goldeman’s Greenhouse from a hobby into a thriving family business.
Clear signage carries the Pahl’s Market branding as customers navigate their large footprint.
OUT & ABOUT 48 MNLA.BIZ october 22
We RENT loaders and attachments for the season! Call for a quote on the equipment you need. 1200 Highway 13 East 71 Minnesota Avenue Hwy. 13 and 12th Ave Hwy. 36 and Rice Street Burnsville, MN 55337 Little Canada, MN 55117 952-894-0894 651-407-3727 588 Outpost Circle I-94 and Hwy. 12 Hudson, WI 54016 715-531-0801 www.tristatebobcat.com Authorized dealer for the snow containment system - a seamless transition from snow plow to box pusher! Compact, lightweight, articulated steering, telescopic boom, snow attachments Loaders and snow attachments: Angle broom, scraper, v-blade, pusher, blade, snowblower Top selling Toro dealer Full line of snowblowers Huge inventory Fleet Quantity Discounts SALES • SERVICE • RENTALS • PARTS
VERSA-LOK- midwest.com VERSA-LOK ® Contractor Sales Yards BROOKLYN PARK (763) 488-1310 OAKDALE (651) 773-7444 BURNSVILLE (952) 894-4401 KIMBALL (320) 398-5415 FARIBAULT (507) 331-3198 ONALASKA, WI (800) 770-4525 • VERSA-LOK retaining wall systems • Willow Creek pavers and kits • Unilock pavers • Rosetta hardscapes • Porcelain landscape tiles • Decorative rock, mulch, natural stone, steps, wallstone, flagstone and more • Accessories, including lights, sealers, polymeric sand, edging and geogrid • Easy in/out yards with knowledgeable staff and convenient hours Your locally owned headquarters for landscaping supplies and materials! Metro Yards: Fall Hours Monday - Friday: 7am to 5pm
Contest
iStock.com/serggn
AFAIR
Paulette Sorenson MNLA Foundation
VERSATILITY THAT WORKS Cushman Motor Company 2306 N Washington Ave Minneapolis, MN (612) 333-3487 | 1-800-759-5343 www.cushmanmotorco.com We offer new Ventrac tractors and attachments, used equipment, OEM parts, and factory trained service. WANT A DEMO? Call us at 612-333-3487 Minnesota’s #1 Ventrac dealer!
Stillwater – 3rd place
CONGRATULATIONS TO ALL FFA CHAPTERS THAT PARTICIPATED IN THE 2022 MINNESOTA STATE FAIR FFA LANDSCAPE DESIGN AND CONSTRUCTION CONTEST.
Seven schools and over 80 FFA students competed in the annual compe tition outside of the Miracle of Birth Center on August 25, 2022. This contest was intentionally selected for public exposure and is located at the Como fair entrance where thousands of fairgoers pass the plots. The quality of this year’s displays was excellent and demonstrated the students’ creativity and hard work.
The final placings are as follows:
• Buffalo — Grand Champion
• Dassel Cokato — Reserve Champion
• Stillwater — 3rd Place
• Paynesville — 4th Place
• Plainview-Elgin-Millville — 5th Place
• Forest Lake — 6th Place
• Sibley East — 7th Place
The design theme of this year’s contest was butterfly gardens. This allowed students to learn more about plants that attract bees and pollinators, including milkweed — the monarch caterpillar’s only food source. Planting butterfly gardens helps in the conservation of butterflies as well as other native insects and helps preserve native plant species.
Teams from each school submitted their design and installed their plots beginning in June so it would be fully established by opening day of the State Fair.
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FOUNDATION
Buffalo – Grand Champion
Dassel Cokato – Reserve Champion
GREETINGS, FELIPE!
We are pleased to introduce you to the newest addition to the MNLA office! Welcome to Felipe Illescas as the new Government Affairs Director.
Felipe joined the office at the end of August and comes to MNLA after most recently lobbying for the Minnesota Craft Brewers Guild. During his time there he passed significant legislation supporting breweries across the state. Prior to that, he served as Tax Policy Advisor for Governor Tim Walz and as Sr. Legislative and Policy Director for the Minnesota Council on Latino Affairs. Felipe comes to MNLA with more than a decade of public policy
experience and is excited to bring his breadth of knowledge and expertise to help advance the mission of MNLA.
Felipe completed his MBA in Ver mont thinking he would return to the corporate world; however, he ended up discovering his passion for public policy while writing his thesis and has been working in public policy since 2009.
Felipe is a proud father and recently dropped off his daughter for her first semester at Marquette University where she will be studying Mechanical Engineering. He lives in St. Paul and enjoys mountain biking, skiing, tinker ing with cars, and carpentry.
GREET FELIPE
54 MNLA.BIZ october 22
Entrees had an irrigated 14' × 14' plot in which to work, and all construction must have been completed by students with minimal assistance from advisors. This event challenged students to follow and execute a real-world design plan and gain valuable field experi ence. Teams were judged on design, correct and clear labeling, con struction, specimen quality, accessories/lighting, and adherence to the design plan. Safety, time, and working as a team also were important considerations.
Karen Filloon, Director of Marketing & Business Development at Southview Design has been judging this competition for the past five years. She is a garden design expert with a degree in landscape design and horticulture. She is also an MNLA Certified Professional.
“We hold ourselves to a high standard of work, so I focused my scoring that all gardens adhered to the scorecard and presented a clean landscape design. This was a great way to help students reach a higher level of execution that would prepare them to be leaders in the landscape and horticulture industries.”
The MNLA Foundation also thanks Bob Marzolf, a long-time MNLA member, retired Agriculture teacher, and FFA leader who plays a vital role in the success of the competition and in providing experiences and opportunities to students.
“There is a huge impact from having events such as the Landscape Design & Construction Competition that creates awareness about agriculture programs in schools, especially at highly visible locations. FFA is alive and well, and certainly offers more than cows and plows.”
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Paynesville – 4th Place
Forest Lake – 6th place
Sibley East – 7th Place
Plainview-Elgin-Millville – 5th place
The
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