ARMED AND DANGEROUS
VOLUNTEER VOICES
COMMITTEE SPOTLIGHT
WHAT’S HOLDING YOUR BUSINESS BACK?
LEARNING TO STAY IN THE BULLSEYE
ALSO INSIDE:
EXCELLENCE IN PLANTING DESIGN PROFILE
may 2019 n v42 n5
PLUS:
TIPS FOR INTERCULTURAL COMMUNICATION
T H E O F F I C I A L P U B L I C AT I O N O F T H E M I N N E S OTA N U R S E RY & L A N DS C A P E A SS OC I AT I ON
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24 53
8 Events 37
10 Engaging with Our Peers President Scott Frampton on the opportunities for beneficial interactions with other members.
12 Volunteer Voices Tami Gallagher talks about the growth that comes from taking on challenges that make us
42
14
What’s Holding Your Small Business Back? Terri Wilcox contends that chasing more revenue may actually be a factor
uncomfortable.
32 Leadership Peer Groups This expertly-facilitated six-week program
detrimental to your growth.
22
developing talent in your business.
Armed and Dangerous Faith Appelquist explains how plants protect themselves from herbivores, with chemical or physical defenses.
24
focuses on attracting, onboarding, and
34 Behind the Scenes at the State Capitol As the busy season hits for many members, it’s comforting to know that someone has your back
Excellence in Planting Design Profile
at the legislature.
This year’s winning project is Peaceful Easy Feelin’ from Mom’s Design Build, designed by Heather Sweeney.
37
47 Committee Spotlight The Board Development Committee ensures that
How Millennials Perceive Flowers
MNLA takes a strategic approach to building its
What do young consumers think about flowers, and what needs to be
Board of Directors.
considered as we market our products?
42
Tips to Make Intercultural Communication an Asset Kit Welchlin offers advice on understanding cultures from four different perspectives.
48
EAB Infestation Spreads
53
The Scoop Marketplace
53 Free for Members: Online Education A new member-only resource includes speakers
and topics relevant to your business.
Jim Calkins reports on the new discovery in Stearns County and how this issue continues to affect Minnesota. Landscape & Hardscape Install & Design Garden Services & Landscape Mgmt Garden Centers Growers: Nursery & Greenhouse Irrigation & Water Mgmt Arborists & Tree Services All
Cover photo: iStock.com/baona. Table of Contents Images: Top Left: Mom’s Design Build. Middle: iStock.com/gilaxia. Bottom: iStock.com/akindo.
may 19 MNLA.BIZ
5
DIRECTORY
may 2019 n v42 n5
MINNESOTA NURSERY & LANDSCAPE ASSOCIATION Successful Businesses Grow Here! 1813 Lexington Ave. N., Roseville, MN 55113 651-633-4987 • Fax: 651-633-4986 Outside the metro area, toll free: 888-886-MNLA, Fax: 888-266-4986 www.MNLA.biz • www.NorthernGreen.org Mission: The mission of the Minnesota Nursery & Landscape Association is to help members grow successful businesses. BOARD OF DIRECTORS Scott Frampton, President Landscape Renovations 651-769-0010 • sframpton@landscaperenovations.com Tim Malooly, CID, CLIA, CIC, Vice-President Water in Motion 763-559-7771 • timm@watermotion.com Randy Berg, MNLA-CP, Secretary-Treasurer Berg’s Nursery, Landscape/Garden Center 507-433-2823 • randy@bergsnursery.com Faith Appelquist, MNLA-CP Tree Quality LLC 612-618-5244 • faith@treequality.com Matt Mallas Hedberg Supply 763-512-2849 • mmallas@hedbergaggregates.com Mike McNamara Hoffman & McNamara Nursery & Landscaping 651-437-9463 • mike.mcnamara@hoffmanandmcnamara.com John O’Reilly Otten Bros. Garden Center and Landscaping 952-473-5425 • j.oreilly@ottenbros.com Jeff Pilla, MNLA-CP Bachman’s, Inc. 612-861-7600 • jpilla@bachmans.com Nick Sargent, MNLA-CP Sargent’s Landscape Nursery, Inc. 507-289-0022 • njsargent@sargentsgardens.com Cassie Larson, CAE MNLA Executive Director 651-633-4987 • cassie@mnla.biz STAFF DIRECTORY Executive Director: Cassie Larson, CAE • cassie@mnla.biz Membership Director & Trade Show Manager: Mary Dunn, CEM • mary@mnla.biz Communications Dir.: Jon Horsman, CAE • jon@mnla.biz Education/Cert. Manager: Susan Flynn • susan@mnla.biz Government Affairs Dir: Forrest Cyr • forrest@mnla.biz Regulatory Affairs Manager: Jim Calkins • jim@mnla.biz Administrative Asst.: Gayle Anderson • gayle@mnla.biz Accountant: Kris Peterson • kris@mnla.biz Foundation Program Coordinator: Paulette Sorenson • paulette@mnla.biz Advertising Sales: 952-934-2891 / 763-295-5420 Faith Jensen, Advertising Rep • faith@pierreproductions.com Betsy Pierre, Advertising Mgr • betsy@pierreproductions.com Legislative Affairs Consultant: Doug Carnival
6
MNLA.BIZ may 19
All Stone Solutions ............................................................................... 11 Arborjet .................................................................................................. 46 Bachman’s Wholesale Nursery & Hardscapes ............................... 3 Borgert Products, Inc. ......................................................................... 33 Bullis Insurance Agency ..................................................................... 19 Central Landscape Supply ................................................................ 51 CST Distributors ................................................................................... 45 Cushman Motor Co. Inc ...................................................................... 17 Edney Distributing Co., Inc. ............................................................... 45 Fury Motors ........................................................................................... 41 Gertens Wholesale & Professional Turf Supply ............................. 2 Gopher State One-Call ....................................................................... 17 Haag Companies, Inc. ......................................................................... 36 Hedberg Landscape & Masonry Supplies ....................................... 4 Jeff Belzer Chevrolet .................................................................... 28–29 Maguire Agency ..................................................................................... 11 Out Back Nursery ................................................................................. 51 Plaisted Companies .............................................................................. 7 Prairie Restorations, Inc. ................................................................... 19 Rock Hard Landscape Supply ............................................................ 11 SMSC Organics Recycling Facility .................................................... 51 The Resultants ..................................................................................... 39 The Tessman Company ....................................................................... 35 Tri-State Bobcat, Inc. .......................................................................... 13 Truck Utilities, Inc. ................................................................................ 11 Unilock .................................................................................................... 9 Versa-Lok Midwest .............................................................................. 21 Wheeler Landscape Supply .............................................................. 19 Ziegler CAT ............................................................................. Back Cover
UPCOMING
2019 MNLA AND MTGF LAWN CARE SHOWCASE
JUN
25
Looking for ideas to diversify your lawn care portfolio? Interested in the top showcase lawns in the Twin Cities? Looking for unique turfgrass species options? Join us on the bus! St. Paul, MN ➽ MNLA.biz
CULTIVATE 19
JULY
13 –16
Cultivate is the largest all-industry trade show and conference for the horticulture industry. Columbus, OH ➽ Cultivate19.org
MNLA FOUNDATION WIDMER GOLF TOURNAMENT
JULY
23
Join your fellow Hackers for Horticulture at the 29th Annual Widmer Golf Tournament, an 18-hole best ball scramble tournament with great networking, prizes, contests, and more! Proceeds benefit the MNLA Research Fund. Majestic Oaks Golf Club, Ham Lake ➽ MNLA.biz
JULY
25 AUG
01
BAILEY SUMMER EXPO This annual summer event is open to all Bailey Nursery customers, and features displays, seminars, demonstrations, and tours.
GARDEN CENTER TOUR Mark your calendars. The Garden Center Tour is back for 2019. Join us for a day of touring and connecting with colleagues! ➽ MNLA.biz
IGC SHOW
AUG
13 –15
Tradeshow and education sessions focused on the interests of garden centers. Chicago, IL ➽ Igcshow.com
LANDSCAPE DESIGN TOUR
AUG
14
Join your colleagues and tour design sites in the metro area. This tour always inspires, and the connections you will make on the bus are priceless. ➽ MNLA.biz
iStock.com/NiseriN
AUG
27
MEMBER APPRECIATION DAY Stop by the MNLA office for coffee and donuts in the morning and ice cream & toppings or beer & popcorn in the afternoon — all free to members! MNLA Office, Roseville ➽ MNLA.biz
The Scoop, May 2019, Issue 5, is issued monthly,
AUG
27
12 times per year. All original works, articles or formats
published in The Scoop are © Minnesota Nursery & Landscape Association, 2019, and may not be used
5TH ANNUAL MNLA NIGHT AT THE SAINTS GAME This year we have reserved the Rooftop Party Deck for our group. Price includes game ticket and dinner. CHS Field, St. Paul ➽ MNLA.biz
without written permission of MNLA, 1813 Lexington Ave N., Roseville, MN 55113. Subscription price is $99 for one
SEPT
10
year, which is included with member dues. POSTMASTER: Send address changes to The Scoop, MNLA, 1813
Lexington Ave N., Roseville, MN 55113.
LEADERSHIP PEER GROUPS The topic is attracting, onboarding, and developing talent across your company. The first of six sessions is on September 10. Deadline for application is August 27. ➽ MNLA.biz/leadership 2019 MNLA seminars
Editorial Contributions. You are invited to share your
generously supported by:
expertise and perspective. Article ideas and manuscripts should, whenever possible, reflect real and specific experiences. When submitting an article, please contact
Business
Skills Training
Networking
Leadership Development
General
the publisher at jon@mnla.biz or 651-633-4987. MNLA
reserves the right to edit all Scoop content.
➽Information on industry events: MNLA.biz/events. Free member-only videos: MNLA.biz/OnlineEducation.
8
MNLA.BIZ may 19
Town Hall ®
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For more outdoor inspiration, or a referral to a trusted Unilock Authorized Contractor, connect with us at Unilock.com or 1-800-UNILOCK.
Courtstone®
FROM THE PRESIDENT
Greetings fellow members, Scott Frampton
Thank you to everyone who attended the MNLA Day on the Hill in March! We were
Landscape
delighted to see many familiar faces and several new folks join the effort. Many of
Renovations, Inc.
the group leaders, including myself, observed and commented on a renewed optimism from our elected officials. We were able to gather vocal and specific support on our issues,
when in recent years there was significant hesitation to commit from both sides. I am optimistic that one or more of the issues we have been presenting for several years now will prevail this session. The Day on the Hill, along with recent committee, board, and networking meetings have reminded me why I volunteer and participate in many MNLA-sponsored activities. When I was a new committee member, I didn’t know what to expect. Once I began attending regular meetings and volunteering, I quickly realized that I was surrounded by peers that have the same passion and share many of the same issues, concerns, and opportunities as I do. I recently attended a glyphosate-focused webinar with author Natalie Hoidal, co-coordinator for the UMN Pesticide Safety and Environmental Educational Program. This event was presented by the Professional Gardening Networking Group and was followed by a Q&A with Natalie. Gathering as peers for an event such as Day on the Hill or this glyphosate webinar creates opportunity for industry peers to explore subjects differently than we do within the confines of our own organizations. These events create opportunity for dialogue among peers on subject matter that has the potential to affect our businesses, the environment, and the health and safety of our employees and customers.
MNLA COMMITTEES
MORE MNLA GROUPS
• Board Development
• Networking Groups
• Career Development
• CEO
• Communications and Technology
• Landscape Design
• Education and Certification
• Professional Gardening …and other industry groups!
• Government Affairs
• Landscape Awards Task Team
• Membership
• MNLA Office Exterior Task Team
• Networking
• F oundation fundraising event volunteer teams
• Trade Show • Water Resources
These are just a couple of examples of the many opportunities we have to engage with our peers while expanding our knowledge and understanding and strengthening our profession. As we are now in the midst of our busy season the opportunities for learning, volunteering, and networking will be less than in the off-season. However, please take note and think about what committee or other group you may want to join in the coming months. You won’t regret it.
➽FOR QUESTIONS about volunteering for a committee or networking opportunities please don’t hesitate to reach out to me directly at 651-248-4021 or sframpton@landscaperenovations.com.
10
MNLA.BIZ may 19
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MNLA & YOU
Tami Gallagher stumbled into working as a professional gardener. So it’s fitting, per-
haps, that she stumbled into volunteering with the MNLA as well. Gallagher currently serves as the Chair of the Professional Gardening networking group and on the Green Industry Careers Team for the MNLA Foundation. Over the last five years, she has served on various task teams, but that’s not where she draws the line on volunteering with the MNLA. She has participated in various panel presentations and meetings, has introduced speakers at events and programming for Northern Green, has been a part of scholarship selection committees, and makes donations to the Foundation. Read on to hear how and why Gallagher got involved.
Q. How did you get into the green industry?
By Katie Mills Giorgio
MEMBER COMPANY NAME: Home Sown Gardens, LLC LOCATION: Eagan
A. By accident. I grew up on a hobby farm and we grew our dinner. I always had an interest in being outdoors. I owned a professional organizing business prior to Home Sown Gardens. Listening to my clients wish their neglected gardens could be as great as their now organized home, I knew I had the skill and passion to provide that service. I bumped up my horticultural education, added a gardening division, and it organically grew into its own successful company. Q. How did you learn about the volunteer opportunity, and why did you decide to get
YEARS IN THE GREEN INDUSTRY: 13 PRIMARY EXPERTISE: Professional Gardening
involved?
A. I was approached by the previous Chair of the Professional Gardening Networking group asking if I would take over for her as she moved on to other volunteer interests. I have always believed that the best way to have influence and improve something is to volunteer.
your company, MNLA’s members, and the greater green industry?
A. Volunteering sets an example to employees about service, involvement, and giving back. I’ve had multiple employees attend MNLA volunteer events and participate in other green industry events. We set aside two days for community events each season and send crews to volunteer. Clients appreciate when a company gives back. My networking group has created an extremely collaborative place for resources, referrals, friendship, and camaraderie. There is a great idea exchange in a very supportive and encouraging environment. It is very rewarding to see people connect and openly share, wanting to contribute to the success of others. Q. Speaking of rewards, how do you reward yourself during the winter months?
A. I hibernate! Actually our company uses that time to rest, restore, and regenerate. We provide some winter protection and dormant pruning services and some re-design services, but mostly we spend time examining the previous year, looking for ways to improve and then planning for the upcoming season. Oh, and I personally live the dream and find great joy in driving a Zamboni for a local arena. Q. How cool! What else is on your bucket list?
A. To see the Gardens by the Bay in Singapore. Q. Do you have any pets?
A. Lots! I have a dog, cats, parakeets, guinea pigs, and fish. Q. Where is your favorite place in Minnesota?
vous prior to volunteering? What helped
A. I’d have to say the Dakota County Park system. I visit it almost daily.
A. I am a reluctant leader and this particular role was to be in charge of the group. The appreciation for my time and effort goes a long way to increasing confidence and willingness to continue. MNLA is always very grateful and never hesitates to let you know. The people in the group are also so appreciative. MNLA.BIZ may 19
Q. How has volunteering benefitted you,
Q. Was there anything that made you neryou overcome your apprehension?
12
I also believe that we need to take on challenges that make us uncomfortable or we aren’t growing.
➽ LOOKING FOR AN OPPORTUNITY to participate in making MNLA and the green industry better? When you become part of an MNLA Committee or Task Team, you’ll find personal connections, knowledge, and wisdom you won’t gain anywhere else. You will grow with MNLA!
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BUSINESS
14
MNLA.BIZ may 19
GREEN The Thing Holding Back Small,
INDUSTRY BUSINESSES Terri Wilcox The Resultants
iStock.com/oatintro
SMALL BUSINESSES STAY SMALL EITHER BY CHOICE or because they start chasing growth in the wrong places. Either way, when you strip away the layers, it all comes down to darts and knowing when the right time is to go beyond the bullseye.
If we’ve lost you, imagine a bullseye on a dart board with a series of wider and wider circles surrounding it. The bullseye is where the people just like you hang out. They are the people who most acutely feel the pain of the problem your company set out to solve. They’re usually your first customers, and raving fans. Because of them, you have become very good at solving your customer’s pain point … in other words, you found what they needed, and your business is viewed as the “go-to” problem solver for the pain. The further you go outside of your bullseye, the less these prospects feel or notice that exact pain. So why do entrepreneurs and leaders go outside their bullseye? When you’ve started up your own business, on your own dime, you’re scrambling — just trying to bootstrap your way to a company. You don’t have a lot of money to invest in formal marketing, so you rely on word-of-mouth and referrals, which also means you’re often talking to people outside of your bullseye. And speaking from experience, those individuals can definitely influence the focus of your business which in turn, influences a company’s long-term strategy. These potential customers may experience the problem you’re trying to solve, but in a slightly different manner (which is why they’re
may 19 MNLA.BIZ
15
BUSINESS
“
TO GROW A BUSINESS BEYOND YOUR EFFORTS, YOU NEED TO HIRE EMPLOYEES OR BUILD TECHNOLOGY THAT CAN DO THE WORK. AS HUMANS, WE ARE TYPICALLY LOUSY AT DOING SOMETHING FOR THE FIRST TIME BUT CAN MASTER MOST THINGS WITH ENOUGH REPETITION.
not in the bullseye). They like your product or service but want to tweak it a little with customization or a slightly different version. You don’t see the harm in making a change and start adjusting your offering to accommodate the customers outside your bullseye. A great example is a landscape company known for their expertise in greenscaping, especially the quick, attractive, affordable plantings a small crew can install repeatedly and efficiently. Your new (slightly-outside-the-bullseye) “raving fan” tells her friends about how great you are and how willing you are to listen to your customers. She refers a prospect even further outside your bullseye who asks you for yet another tweak. The new customer, with a different problem, is now needing you to fix an existing retaining wall that is crumbling and oh by the way, once the new boulder wall is built, connect it to the back deck with pavers. And now, you are in the hardscape business! There was a time in the green industry where every company wanted to create a “one-stop shop” model. My husband and I did that early on in our business-building career. We never imagined how much assistance, time and money we would need to make it a success. We didn’t have a plan … we were just going after one shiny job at a time, all of them markedly different. Making these changes to your original product or service to accommodate customers outside your bullseye seems innocent enough at the time, but eventually, it undermines your growth. Why? To grow a business beyond your efforts, you need to hire employees or build technology that can do the work. As humans, we are typically lousy at doing something for the first time but can master most things with enough repetition. Think about teaching a toddler how to tie his shoes. The first few attempts are usually rough. It’s a new skill and their tiny hands have never had to make bunny ears before. You break it down for the child and show them how to master each step. It can take 16
MNLA.BIZ may 19
weeks, but eventually they get it. As adults, we don’t even think about tying our shoes — we’ve mastered the skill by repetition. Now consider your employees. They need time to truly master the delivery of your product or service. Repetition makes for efficient crews which translates into a healthier bottom line. Every time you make a tweak for a new customer outside your bullseye, it’s like changing the instructions for tying your shoe laces. For the first few months, your toddler’s shoe comes un-tied because the knot isn’t tight enough; this is like margin erosion in your business. You don’t have the structure created to support the customer’s tweaks. Along with the employee issue comes the service and equipment issues. That new shiny customer request for hardscape installation may require additional equipment and purchase of assets. That new job scope may require additional licenses and insurances. It may require a different bid procedure. It’s disorienting for everyone on the team and leads to substandard products and services, which customers note and are less than enthusiastic about. Having unhappy customers often leads the owner or manager-leader to step in and “fix” the problem. While some leaders can indeed create the customized product or service for their new, outside-the-bullseye customer, they are making their company reliant on them in the process. A business reliant on one leader or owner will stall out when the leader runs out of hours in the day. The questions you face at this point are strategic in nature. Get rid of the assumption that solving a customer’s outside-your-bullseye pain is a tactical decision to take the job. Instead, ask these long-term strategy questions: • Does what this customer is asking us to do fit within our wheelhouse of what we do best? Will it distract us or keep us from hitting our revenue/production goals? • What will happen if we bomb this one
”
job? Is our reputation at stake? Is this the “right time” to add this service or product to our mix? Are we so good at what we do today that we can afford to move into this new area? • How much time will it take to create expertise in this new area so that we can be recognized as that “go-to” solution provider? That way, we can do this type of work over and over again and make it into a revenue generator. • How much time will I personally need to give in order to get this up and running? • Do I have enough people to cover both areas? Does this mean I’ll eventually be adding a new department? If so, what do I need to invest? • Will I need to train my employees on how to do this and how much time will that take? Is the learning curve quick or will it take a while? What will I do during the learning curve phase (because, without fail, mistakes will be made)? The secret to avoiding this plateau, and continuing to grow, is to be brutally disciplined in only serving customers in your bullseye for much longer than it feels natural. When you want to grow, the temptation is to take whatever revenue you can, but the kind of growth that comes from serving customers outside your bullseye can be risky. There is a time to grow and a time to remain positively right where you are. The key is to know when to invest in moving outside your bullseye. ➽ AUTHOR, TERRI WILCOX, is Co-Owner and a Business Advisor with The Resultants, a business advisory team that advocates for the best interest of your business, using a process that has proven time and time again to help companies build value and achieve personal and professional success. In addition, Terri and her husband, Steve, have provided instruction and curriculum for MNLA’s Leadership Institute for the past five years. To learn more about Terri and The Resultants, visit www. theResultants.com.
MNLA NEWS
TIME TO RENEW
GREAT INCENTIVE FOR ONLINE RENEWAL! The first part of June you should receive an email with information about renewing your 2019–2020 MNLA membership. If you renew your membership online by July 31, 2019 you will be entered in a drawing for
Your One Tractor Solution
$150 CASH! (This does not apply to delayed payment option.)
DID YOU KNOW? You have the option of delaying your dues payment until August 15, 2019. Feel free to contact the MNLA office if we can be of any assistance to you during the renewal process or for more information on any of our products and services. We are available at 651.633.4987 or mnla@mnla.biz. Your continued
30o
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support and involvement as a member of the Minnesota Nursery & Landscape Association is greatly appreciated! Providing you with education, legislative support, networking, and other member services is why MNLA exists.
Schedule a Ventrac Demo with:
Cushman Motor Company, Inc. 2909 E Franklin Ave • Minneapolis, MN (612) 333-3487 • 1-800-759-5343 www.cushmanmotorco.com
may 19 MNLA.BIZ
17
MNLA & YOU
A big group from Andy’s Lawn Care stopped by to say hello.
& We ❤ visiting our members! More of the Bachman’s Nursery Wholesale Center team ready to help customers at the event.
Part of the friendly team from Bachman’s Nursery Wholesale Center welcoming customers! Darren and Gary Peters from Peters’ Patio & Landscape, Inc.
Karl’s Landscaping, Inc. – Pokorny family.
Jack and Matt from The Ground Up Lawn Care and Clean-Up LLC.
18
MNLA.BIZ may 19
MNLA & YOU
The Mastering Foremanship Training sold out both days.
& Spring Education Programs Green industry professionals preparing to take Category A and E Pesticide Applicator Certification Exams at the Pesticide Certification Workshop.
The 2-Day Green Industry Skills Workshop “Spring Training” featured great speakers and an eager group of participants preparing for the 2019 season! Debbie Lonnee brought images of her favorite new perennials.
Bethanne Bruninga-Socolar presents on perennials for pollinators.
Neil Anderson shows some hardy edible perennials.
Steve Kelley and Arla Carmichiel share their “Gems for the Shade.”
Sometimes the most valuable takeaways come from your peers. Foremen in training.
20
MNLA.BIZ may 19
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Faith Appelquist Tree Quality LLC
V BEING FIRMLY ROOTED in the ground, a tree cannot move to escape harsh conditions or the unwanted attention of animals. There are no two ways about it, because trees are so long-lived they face a tremendous number of problems over their lives. They have therefore developed an impressive array of defenses to protect themselves where they stand.
A plant has two choices for defending its leaves against herbivores (plant eaters). It can deploy a physical defense with spines, thorns and prickles, or it can defend its leaves chemically. Spines, thorns and prickles are common terms bandied about when referring to sharp objects protruding from plants. There is a distinction to be made between these three terms: Spines evolved from a leaf or part of a leaf (cactuses have spines); thorns are modified shoots and arise from buds (hawthorn have thorns); prickles make up the rest of these plant defensive structures as outgrowths of the skin (epidermis) and underlying tissues (roses are a great example). Twigs which are unarmed are called inermis or innocuous. Although they are derived from different tissues, all three of these structures can damage the mouthparts of herbivores, slowing them down or making the cost of contending with them not worth the paltry gain. Thorns can be loaded with pathogenic bacteria and fungi causing herbivores severe infections that may be much more dangerous and painful than the physical injury from the thorn itself. But why don’t all plants produce spines, thorns and prickles? They are usually found in habitats where nutritious growth is scarce. This explains why thorny plants are commonly found in deserts or on plants that invade gaps in the forests, e.g. hawthorns, buckthorn, honey locust and black locust. Food is scarce because other vegetation is out of the reach of herbivores. Spines, thorns and prickles are expensive things to produce and will only be grown where they are needed. Since most leaf-eaters stand on the ground to eat, simply because they are too heavy to climb or fly, it is perhaps not surprising that some trees, like honeylocust, produce thorns mostly on the lower part of the tree. In the end, it might not matter which dagger your plant has; all will have the exact same effect if you bump into them. ➽ FAITH APPELQUIST is an ISA Board Certified Master Arborist, an ISA Municipal Specialist MN, and an ASCA Registered Consulting Arborist®. Faith can be reached at faith@treequality.com.
A well-armed honeylocust. It’s not hard to imagine that these thorns are remnants of the constellation of traits that once protected them from mastodon browsing but haven’t been needed in the last ten thousand years, a mere moment in evolutionary time.
Above: Spines are modified parts of a leaf, stipule, or fruit stem. They form sharp points generated from a node. Facing page: Thorns are modified twigs with a tough pointed end which contains vascular tissue.
Bottom left: Paired spines are found at the point of attachment of the leaf (long gone) to the stem. Bottom right: Prickles are quite different than thorns, being merely outgrowths of the bark or skin (and with no vascular tissue) are easily broken off.
may 19 MNLA.BIZ
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PROJECT PROFILE
PEACEFU easy
Excellence in Planting Design Project Profile
iStock.com/Eoneren
UL FEELIN’
PROJECT PROFILE
wo years ago, the MNLA Landscape Awards program introduced a new award to its lineup. This special award was created by the Landscape Awards Task Team to promote projects that embrace outstanding plant design. The goal is to highlight the best example of the way landscape designers feature plants in their project while incorporating artistry, horticultural knowledge, and quality construction into their plan. Any project entered can win this award, and it is given in a similar fashion as the Judges’ Choice Award. At the end of reviewing all projects, judges submit their top picks for both the Excellence in Planting Design award as well as the Judges’ Choice Award. This year’s winning project is Peaceful Easy Feelin’ from Mom’s Design Build. Heather Sweeney designed and entered this project, which the judges characterized as “a stunning transformation and an equally stunning planting plan.” Other comments from the judges included: • “A great example of what removing large, out-of-scale plantings and replacing them with ones more appropriately-sized for the space (and are a reflection of the residence) can do. Other simple changes, such as painting the fence and house to match, demonstrate the commitment of the designer to the overall success of creating a space that thrilled the client.” • “The planting plan integrates really well with the home and existing landscape, and the project’s visual appeal is unde-
NEWS & NOTES
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MNLA.BIZ may 19
niable. The plantings provided exciting views from all angles and a comfortable shaping of space.” • “Thoughtful use of materials and structures to frame the landscape spaces. The selection of plant materials (the colors, scale, and textures) reinforce the design.” Project Description Before the designer could create this charming country cottage landscape in the heart of posh Wayzata, she had to win the trust of a client who had been disappointed by three previous contractors. Her own bold plan called for removing a row of failing cedars and creating an enchanting garden in the now-sunny front yard. The plan would bring sense to the home’s complex elevation that had resulted from joining the main house and carriage house. The goal was to make it easier to find the front entrance and to reclaim the space for a
Important Reminder to Minnesota Landscape Operations and Nursery Wholesalers
Department of
stock for resale or
insects/nursery-
of Agriculture (MDA)
Agriculture. This
installation have
certification-and-
Tree Care Registry
includes landscapers
a valid nursery
plant-regulation or
certification.
purchasing nursery
certificate. It is a
contact Susan Smith,
Minnesota law requires
stock as needed for
violation to sell
651-201-6507, susan.
companies and persons
Minnesota landscape
installation and tree
nursery stock to an
smith@state.mn.us
conducting tree care
operations that install
spade operators
uncertified nursery
nursery stock are
purchasing and
stock dealer. To apply
required to have a
selling trees. Nursery
valid nursery stock
activities to be registered with the
for a nursery stock
Attention Tree Care Companies:
wholesalers are
dealer certificate go
Remember to renew or
companies and persons
dealer certification
responsible to assure
to: https://www.mda.
apply for your
that provide tree care
with the Minnesota
persons purchasing
state.mn.us/plants-
Minnesota Department
or tree trimming
MDA commissioner. All
BEFORE Before photo, showing the overgrown cedars and the strange entrance to the house.
AFTER After photo of the gardens and new exterior.
private garden that would feature improved paving, classic architectural elements, dog security, and more manageable maintenance. By the time construction was underway the client was so confident she would simply refer questions to the designer. The busy radiologist now calls the curbside swath “my private oasis,” away from the backyard where her sons practice lacrosse for hours and the dog walker visits daily with up to 15 pups in tow. In fact, she says a psychologist friend often joins her in the garden because they both find it so peaceful. “The landscaping is simply gorgeous, tranquil,” she observed.
• Keep the dogs contained and safe. • Improve paving to carriage house and backyard.
Needs • Reclaim the front yard for a peaceful English cottage landscape that would soften and embrace the combined structures with their busy elevation angles. • Design landscaping to emphasize and brighten the pathway to the main entry.
Functional • Gated arbor and shrub-lined clay paver walk direct visitors to the main entry while setting public/private boundaries. • New, lighted path from front entry to carriage house is easier to walk and maintain than the former stepping stones. • New gates and enhanced fencing keep dogs in yard. • Flower beds and window boxes are fitted with automatic irrigation. • Hardy plants in amended soil meets owner’s “give me something I won’t kill” requirement. • Despite the region’s declining bee population, the pollinator garden is doing a great job to keep bees and butterflies happy.
100-year anniversary
10
services and/or who
ash borer, Asian long-
tree-care-registry or
Hauling and
remove trees, limbs,
horned beetle, and the
contact Susan Smith,
Excavating; Early Bird
this year! Join them
branches, brush or
“next to be discovered”
651-201-6507, susan.
Lawn Care; Wizard
on May 18th and 19th
shrubs for hire must
plant pest. Registration
smith@state.mn.us
Property Services LLC;
when they’ll serve up
be registered. This
costs $25 and expires
Massmann Farms;
some delicious 1919
includes public, private,
on December 31 of the
Elijah's Treecare; Well
Root Beer floats.
and governmental
current calendar year.
New MNLA Members!
Groomed Lawns.
Everyone is excited to
entities. The registry
For more information
SJB Masonry LLC;
has been used to alert
and to make
Northstar Truck Sales,
Join The Party!
registry members of
application, visit the
Inc.; Rockstar
Bloomington Garden
invasive species like
MDA website: https://
Landscaping; Hidden
Center & Landscape
gypsy moth, emerald
www.mda.state.mn.us/
Valley Golf, Inc.; Siegle
Co. is celebrating its
welcome you and have some fun!
may 19 MNLA.BIZ
27
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Business Choice is designed for business owners who rely on their vehicles Business is designed for business owners who on their vehicles for their Choice day-to-day operations. It’s available withrely eligible Chevrolet Business Choice is designed for business owners who on their vehicles for their and day-to-day operations. It’ssuch available withrely eligible Chevrolet vehicles offers great incentives as valuable upfit equipment. for theirand day-to-day operations. It’ssuch available with eligible Chevrolet vehicles offers great incentives as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. vehicles and offers great incentives such as valuable Visit gmbusinesschoice.com today to see if you qualify. upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. 1 1 1
To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. To qualify, vehicles must be used in day-to-day operations of your business and not solely for transportation purposes. Must provide proof of business. ©2012 General Motors Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Take delivery by 9/30/12. ©2012 General Motors ©2012 General Motors
Business Choice is designed for business owners who rely on their vehicles for their day-to-day operations. It’s available with eligible Chevrolet vehicles and offers great incentives such as valuable upfit equipment. Visit gmbusinesschoice.com today to see if you qualify. 302 302 302
www.jeffbelzerchevy.com Version # 4 Version # 4 Version # 4
Document Name GMC1-12-FCO-03178-302_v4.indd Document Name GMC1-12-FCO-03178-302_v4.inddLinked Graphics Art Director Control Document Name GMC1-12-FCO-03178-302_v4.indd 12KTFLCHEV032.tif Linked GraphicsRGB
Retail Planning Flyer Control Art George Miller •Mechgmiller@jeffbelzer.com Scale 100 8.75” 952-469-6820 x 11.25” Bleed Chevy CopyDirector Writer TBD
RGB
12KTFLCHEV032.tif RGB HD CC with Dump_psd.psd Linked GraphicsRGB Control Art Director 11CHSL00054.jpg RGB Mech TBD Copy Print Scale Scale 100 12KTFLCHEV032.tif RGB None BusinessCentral_KO.ai ProjWriter Mgr csenn HD CC with Dump_psd.psd RGB 11CHSL00054.jpg RGB Scale Please 100 GM_business_choice.ai TBD Copy Writer Jeff Belzer Lakeville,Mech MN. call the Commercial Department at 952-469-4444. Print Scale None BusinessCentral_KO.ai csenn Proj Stock None HD CC with Dump_psd.psd RGB Acct Mgr Svc kdenmark cube_0758.jpg RGB GM_business_choice.ai Print Scale Trim None 8.5” x 11” BusinessCentral_KO.ai csenn Proj Mgr Family_shot cube_exprss_slvrdo_a6.tif RGB All Rebates & incentives to dealer, must qualify for same, prices subject to change. Stock None Live None 8.25” x 10.75” kdenmark Acct Mgr Svc afinnan cube_0758.jpg RGB Folded Size Prod GM_business_choice.ai RoundStep_3in_Chevy_Silverado.jpg RGB Family_shot cube_exprss_slvrdo_a6.tif RGB Stock Live None 8.25” x 10.75” kdenmark Acct Svc cube_0758.jpg RGB Tonneau_Chevy.jpg RGB Folded Size None afinnan Mgr TBD 1 RoundStep_3in_Chevy_Silverado.jpg RGB Finishing Buyer To qualify, vehicles must be None used in day-to-day operations of your business and notArtProd solely for transportation purposes. Must provide Family_shot cube_exprss_slvrdo_a6.tif RGB Family_Option_a3.tif RGB Tonneau_Chevy.jpg RGB None Folded Size None afinnan ProdBuyer Mgr TBD RoundStep_3in_Chevy_Silverado.jpg RGB 4320G_cs.tif CMYK Finishing Art Family_Option_a3.tif RGB Colors Spec’d 4C TBD Copy Edit Visit gmbusinesschoice.com or your Chevrolet or GMC dealer for details. Tonneau_Chevy.jpg RGB 4320Gss.tif CMYK 4320G_cs.tif CMYK Finishing None TBD Art Buyer Colors Spec’d Family_Option_a3.tif RGB 4C TBD 1PROCS.tif CMYK Copy Edit nminieri/pm Mac with Business Central Special Instr. 4320Gss.tif CMYK 4320G_cs.tif CMYK 1PROSS.tif CMYK Colors Spec’d 1PROCS.tif CMYK 4C Business Central TBD CopyMac Edit nminieri/pm Special Instr. with 4320Gss.tif CMYK BasePkg_ss.tif CMYK Publications None 1PROSS.tif CMYK 1PROCS.tif CMYK 12KTFLCHEV021.tif RGB Mac nminieri/pm with Business Central Special Instr. None BasePkg_ss.tif CMYK Publications
CONTENT CONTENT CONTENT
Job Description 8.75” Chevy Retail Planning Flyer 11.25” Bleed Trim 8.5” x x11” 8.75” x 11.25” Chevrolet, 50Bleed & Cedar, Box 965, Trim Live 8.5” 8.25”x x11” 10.75”
Publications None
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Last Modified 4-17-2012 3:37 PM 4-17-2012 3:37 PMDate Last Modified Printer Output 4-17-2012 3:37 PMDate Last Modified TITAN 4-20-2012 1:48 PM Printer Output
User ma-klane User
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proof of business.
ma-klane Mechd By: nminieri ma-klane Mechd By: nminieri
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4-20-2012 1:48 PM4-20-2012 1:48 PM 4-20-2012 1:48 PM
Job # GMC1-12-03178 Job # GMC1-12-03178 Job Description Chevy Retail Planning Flyer JobJob #Description GMC1-12-03178
PROJECT PROFILE
BEFORE Before photo of the old, tired fence. The gate was at a weird angle to the house, and it was hard to figure out where to go from the street.
AFTER After photo of the gardens and new exterior.
DURING During photo of the existing walkway. This shows the new plantings going in, as well as the fence removed.
AFTER The gate is now square to the road, helping people understand where to go. We added landscape lighting for safety and charm.
BEFORE Uninviting.
DURING This was the second phase of the planting area. You can see the strange walkway from point A to B.
AFTER Every bend holds a new surprise.
AFTER Pleasant path from carriage house to the main entry, with a gate to keep the dog safe. Closeup on the water feature.
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MNLA.BIZ may 19
BEFORE
DURING + AFTER Walkway installation used clay pavers with tumbled bluestone. A new gate keeps the dogs safe, and the new walkway matches existing clay pavers. Lastly, new ball caps were added to the fence along with a fresh coat of paint! BEFORE Before photo of the muddy backyard and worn out landscaping.
AFTER New synthetic turf allows the kids and dogs to play regardless of whether it just rained. We added new plants around the deck for a fresh look. Lawn area and new birch trees.
AFTER Happy pup!
AFTER The new gardens are filled with Hydrangea, Coneflowers, Hostas, Lamb’s Ear, Salvia, and Boxwood.
Aesthetics • Flowing planting beds work with white fencing and formal paths to create a colorful cottage garden. Climbing roses are a classic addition to the garden and enhance its romance. • Classic gated arbor extends cottage charm into the landscape. Existing picket fence was reoriented, painted and enhanced with ball caps. • Creative clay paver walk with bluestone diamonds evokes stepping stones client liked from the United Kingdom Instagram scene. • Designer chose gentle angles rather than continuous curves for the paver paths in a nod to the home’s own complex architecture. • Low, natural stone water fountain is serene, and understated as client desired to not be too showy.
Innovation And Problem Solving • Bold decision to remove the overgrown cedars was a game changer. It took convincing but opened the world of possibilities. • Painting and straightening the picket fence to align with the house brought instant order to the landscape. • While bluestone diamonds in clay paver field was stepping-stone inspired. It is safer underfoot and snow blower approved. • The existing landscaping was uninviting and felt cold. The new plan has a clear understanding on entrance and gives the client the cute cottage home that she desired.
may 19 MNLA.BIZ
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If you’re looking for a highly effective and affordable professional development tool, MNLA’s Leadership Peer Groups is your solution. The knowledge, wisdom, and insight you need can be just a conversation away.
WHAT IS A LEADERSHIP PEER GROUP?
Learning from others is a dynamic resource for every leader to recognize, embrace, and leverage. In MNLA’s Leadership Peer Groups, similar leader-managers convene on a regular basis with a skilled facilitator to discuss certain topics, issues, or challenges found within the green industry. Utilizing Rod Johnson’s Peer InsightTM method, you’ll learn to connect the content you encounter in your life with the context of how to use it in your career.
CONNECTING CONTENT TO CONTEXT
The peer group helps individuals break down complex issues, exchange ideas, and adapt to different perspectives, all through a continuous learning forum. The team approach helps individuals with their accountability, while the coaching structure provided by the professional facilitator keeps discussions and idea exchanges focused and efficient. The informal, confidential nature of peer groups helps participants get to know each other on a more personal level within a safe environment. The relationships developed with peers allows for faster issue-solving, personal improvement, and professional growth.
FALL 2019 TOPIC: TALENT
This six-week program focuses on attracting, onboarding and developing talent across the organization. Companies in the green industry have been challenged with hiring and developing talent at all levels. This challenge is only heightened by the workforce experiencing a major shift as baby boomers retire and filling their positions becomes mission-critical. To stay out front or even survive, companies will need to find, attract, develop, and retain talent.
2019 FALL TOPIC (SEP.–NOV.):
Talent
WHAT WILL PARTICIPANTS WALK AWAY WITH? • • • • •
Expanded personal and professional relationships. Personal coaching and practical advice vital to you and your company’s success. Improved problem-solving and decision-making capabilities. Outside perspectives on issues where you might be too close to see the solutions. Greater self-awareness of how you work within a team.
DETAILS • • • • • •
Each program includes six Tuesday sessions on Sept. 10th, 24th, Oct. 8th, 22nd, Nov. 5th, and 19th. We gather at the MNLA office from 3:00 p.m. – 5:30 p.m., with snacks and beverages provided. Applications are being accepted now. The application deadline is August 27. Investment: $595 per participant. Each applicant will need to complete the application form at www.MNLA.biz/leadership. Each applicant must fulfill ONE of the following criteria: graduate of the Green Industry Leadership Institute (or similar program); industry experience of five years; or hold a management position in a member company.
OUR FACILITATOR
Rod Johnson of Growing Your Leaders has successfully facilitated numerous peer learning groups for over 10 years by always innovating and pondering how to improve the impact of each meeting, and the performance of each participant.
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Crafting your vision. For more information or for a FREE Borgert catalog call 800.622.4952 | borgertproducts.com
GOVERNMENT AFFAIRS
Behind the Scenes at the Minnesota State Capitol Forrest Cyr
MNLA Government Affairs Director
It’s a busy time of year at the Minnesota State Capitol for the Minnesota Nursery & Landscape Association (MNLA). With spring arriving in Minnesota, and the busy season for MNLA members starting, the association works tirelessly to protect your business and industry from policy proposals with negative impacts that affect the industry. During each legislative session, the Minnesota Nursery & Landscape Association works on a variety of issues proactively, lobbying affirmatively to pass legislation in coordination with members of the Minnesota House and Senate. In the 2019 legislative session, we proactively advocated for bills that would enact salt liability reform, change the duty to defend and retainage statutes, and provide funding for Emerald Ash Borer. These are essential to MNLA’s work at the Capitol. However, MNLA staff also work behind the scenes to stop legislation that could impact the ability of MNLA members to do their jobs. While these efforts are less visible to members and the public, stopping harmful legislation is vitally important to the green industry in Minnesota. From pesticide prohibition to state sales tax law, we’re here to make sure your business continues to thrive. Each biennium, the legislature introduces thousands of pieces of legislation, most of which have no impact on MNLA’s membership, and many more do not receive a committee hearing, let alone become law. However, some bill introductions could have negative outcomes for MNLA members and gain traction at the legislature. As your industry representation at the Capitol, we’re there to stop these bills from becoming law. For example, the use of pesticides is top-of-mind for many legislators at the Minnesota State Capitol during the 2019 session. Since the start of the session, bills
Forrest Cyr, MNLA Government Affairs Director, testifies on HF1299, encouraging state partnership with private industry for statewide tree planting goals!
to restrict the use of pesticides and herbicides received hearings in the Minnesota House of Representatives. For instance, HF212 permits cities to adopt more restrictive pesticide regulations at the municipal level by removing the state preemption on local pesticide regulations. As seen in other states, this potentially allows for outright bans of pesticide use, creating a patchwork approach to pesticide regulations, and harming many MNLA member businesses. Advocating for MNLA’s updated Integrated Pest Management (IPM) framework, MNLA lobbyists worked with key members of the legislature and other stakeholders to stop these proposals from becoming law. At the Minnesota legislature, there is much more than meets the eye. Guided by the insight of MNLA’s Government Affairs Committee, our association staff, consultants, and volunteer leadership are there to make sure you can operate your business with the peace of mind that comes from someone having your back at the Capitol.
➽ FORREST CYR can be contacted at 612-248-4463, or at forrest@mnla.biz.
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MNLA.BIZ may 19
TESSMAN BUYING SHOW AND HORT ACADEMY Experience the upper Midwest’s premier garden, greenhouse, and landscape buying show. • New Product Lines
• 85 Vendors
• Detailed Product Information
• 4 Keynote Speakers
• Show Buying Specials
• Drawings
• Door Prizes
• 9 Hours • Food and Drinks
Don’t forget to join us for the social hour at 6 pm on August 19! August 19-20, 2019 Mystic Lake Casino
2400 Mystic Lake Blvd Prior Lake, MN 55372
Information & RSVP:
tessmanseed.com/show2019
St. Paul, MN
Fargo, ND
Tea, SD
1300 Sylvan St. St. Paul, MN 55117
610 39th St. N Fargo, ND 58102
46954 Mindy St. Tea, SD 57064
Phone: (651) 487-3850
Phone: (701) 232-7238
Phone: (605) 368-2586
MILLENNIALS
How
MILLENNIALS PERCEIVE
FLOWERS Dr. Chengyan Yue
Shuoli Zhao
Dr. Alicia Rihn
Associate Professor, Department of Horticultural
Ph.D student, Department of Applied
Post-doctoral Research Associate, Food and
Science and Department of Applied Economics,
Economics, University of Minnesota
Resource Economics Department, University
Bachman Endowed Chair in Horticultural Marketing,
iStock.com/gilaxia
University of Minnesota
of Florida
iStock.com/Steve Debenport
MILLENNIALS
Acknowledgement: This material is based upon work that is supported by the American Floral Endowment and Floral Marketing Research Fund. For the full report of the study please visit https://endowment.org/new-study-provides-strategies-win-millennials/
Figure 1. Millennial consumers’ perceptions of flowers.
YOUNG CONSUMERS (“Generation Y” or “Millennials”) are key players in the floral industry’s future, and their attitudes toward flowers differ substantially from previous generations. As a result, marketing to millennials can be complicated. To effectively market to millennial consumers, firms must be aware of their unique needs, attitudes, and preferences, which shape millennials beliefs and influence their shopping behaviors. In order to understand millennials’ attitudes, perceptions and
Figure 2. Millennial consumers’ perceptions of floral gifts.
38
MNLA.BIZ may 19
knowledge of floral products and their benefits, an online survey was conducted with 3,011 U.S. millennial consumers whose ages were between 18 and 40 years old. Overall Attitude. Most millennials agreed that there is great potential to personalize/customize flowers, that flowers cheer them up, and that using/purchasing flowers can be made into a fun experience. They also believed that floral products could be made relevant to men, that flowers could make them look good among their peers, and that they liked sharing pictures of flowers on social media. Knowledge of Floral Products. Most millennial consumers indicated that their floral purchasing experiences were
“
REGARDING MILLENNIAL CONSUMERS’ AGREEMENT WITH VARIOUS FLORAL BENEFITS, MOST AGREED WITH THE BENEFIT THAT FLOWERS BRIGHTEN UP/ REFRESH THEIR LIVING SPACE AND THAT FLOWERS ARE MENTALLY REFRESHING. THEY ALSO AGREED THAT FLOWERS IMPROVE AIR QUALITY AND REDUCE STRESS.
”
fairly positive. They liked the ambiance of floral shops, they could name 5+ flower varieties, and they were interested in learning more about flowers. But they were less confident in their knowledge about caring for flowers, knowledge of flower benefits (environmental and health), and general flower knowledge. Respondents indicated they are the least knowledgeable about making flower arrangements and the symbolic meanings of flowers. Floral Benefits. Regarding millennial consumers’ agreement with various floral benefits, most agreed with the benefit that flowers brighten up/refresh their living space and that flowers are mentally refreshing. They also agreed that flowers improve air quality and reduce stress. They agreed less with flowers improving concentration at work. Although respondents agreed with many of these benefits, they indicated they were not aware of floral benefits. This indicates that even though they believe there are benefits to having flowers in their homes they do not necessarily think of those benefits while shopping for flowers or during everyday life. Perceptions of Floral Products. Millennial respondents indicated that flowers are feminine and emotional gifts that tend to be relevant and shareable. But flowers are not considered as easy to care for nor trendy by millennials. (Figure 1.) Floral products are frequently purchased as gifts, and floral product use (self versus gift) could greatly impact consumer perceptions of the products. If the flowers are pur-
Marketing
OPPORTUNITIES
Minnesota Nursery & Landscape Association | NORTHERN GREEN Marketing options include: MNLA Membership Directory The Scoop Digital Advertising MNLA Education Awards Program Northern Green
ContaCt us for more information: Faith Jensen Sales Representative 952-934-2891 faith@pierreproductions.com
Betsy pierre Sales Manager 763-295-5420 betsy@pierreproductions.com
visit www.MNLA.biz (Click on Advertising at bottom.)
may 19 MNLA.BIZ
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MILLENNIALS
“
OVERALL, MILLENNIAL CONSUMERS HAVE POSITIVE ATTITUDES TOWARD FLORAL PRODUCTS, BUT THEY OFTEN FAIL TO THINK OF THEM DUE TO PERCEPTIONS OF FLOWERS BEING COSTLY OR OTHER PERCEIVED SHORTCOMINGS (SUCH AS SHORT LONGEVITY).
”
Key Findings and Action Items 1. Finding: Millennials agree flowers have many benefits, but they do not automatically associate flowers with meaningful benefits.
• Promote and educate millennials about the benefits of floral products. • Emphasize floral environmental and health benefits to improve their relevance to millennials. 2. Finding: Millennials are more experience-oriented than older
consumers.
Action Items:
• Explore means of improving millennial consumers’ engagement and experience with floral products. • Offer fun/adventurous activities both in-store and at local hot spots. • Provide millennials the opportunity to arrange their own bouquets. • Provide a casual space and/or entertainment in the store. 3. Finding: Millennials perceive flowers as traditional and not
trendy.
Action Items:
• Reposition floral products as trendy. • Demonstrate how flowers fit into millennials’ modern lifestyles using images, promotions, photos and displays. • Partner with trendy industries to improve flower trendiness (e.g. the fashion industry, etc.). 4. Finding: Millennials view floral products and floral gifts as
chased as a gift, millennial consumers perceive them as very thoughtful, personal, memorable, and special (as opposed to ordinary). They also perceived floral gifts as being expensive, slightly common (as opposed to unique), and slightly experience-oriented (as opposed to product-oriented). (Figure 2.) Perceptions of Floral Gifts. In general, millennial consumers had good memories associated with floral gifts. Additionally, they viewed floral gifts as special and safe gift options. However, they sometimes could not afford the artistically designed arrangements despite liking them. They slightly agreed that there were other more appropriate gifts than flowers, that flowers were not in their top gift choices, and that flowers were traditional gifts suitable for older consumers. Overall, millennial consumers have positive attitudes toward floral products, but they often fail to think of them due to perceptions of flowers being costly or other perceived shortcomings (such as short longevity). Intuitively, millennial consumers recognize that floral products have benefits (e.g. improve mood, etc.), and there is an opportunity for the floriculture industry to remind customers about the benefits associated with flowers which in turn could increase sales. Given the insights of millennial perceptions, the floral industry must be aware of their attitudes and perceptions to highlight the positive and turn the negative into positive perceptions to attract millennial consumers.
thoughtful, special, personal, memorable, relevant and sharable.
➽ CHENGYAN YUE Holds the Todd and Barbara Bachman Endowed
Action Item:
Horticultural Science and Department of Applied Economics at the
• Floral firms can leverage promotions and marketing activities to highlight millennial consumers’ positive perceptions about floral products.
40
iStock.com/kali9
Action Items:
MNLA.BIZ may 19
Chair in Horticultural Marketing, Professor at the Department of University of Minnesota. By better understanding consumers’ and other stakeholders’ preferences, Dr. Yue’s research provides guidance and implications for marketing horticultural products in strategic ways, which help increase the products’ success in the marketplace. Photo credit: David Hansen
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Tips to Make Intercultural Communication an
ASSET Kit Welchlin, M.A., CSP
Welchlin Communication Strategies
iStock.com/akindo
THE WORKFORCE HAS BECOME more and more diverse: different ages, values, ethnicities, and cultures. There are four important issues to keep in mind: Individualism versus Collectivism, Power Distance, Uncertainty Avoidance, and Task-Oriented versus Socially-Oriented. Keeping these different perspectives in mind can make intercultural communication an asset rather than a liability.
Individualism Versus Collectivism Some cultures emphasize the value of the individual, whereas others emphasize the value of the group. This is referred to as individualism or collectivism. If you grew up in the United States, you are likely a member of an individualistic culture. People that are from individualistic cultures tend to view their primary responsibility as being to themselves. They probably gain most of their identity and self-esteem from their own accomplishments and their attitude is characterized by self-reliance and competition. They are probably relatively tolerant of conflicts, using a direct, solution-oriented approach. This orientation is likely to produce and reward stars. So, are you looking out for number one? Are you self-reliant, have high self-esteem, and love to be recognized for your individual effort and success? People that listen without challenge may be members of collectivistic cultures. They tend to be more attentive to, and concerned with, the may 19 MNLA.BIZ
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BUSINESS
opinions of significant others. They tend to be less direct in conflict situations and often place greater emphasis on harmony. They feel loyalties and obligations to groups of which they are members: the family, the community, the organization, and their work teams. Here are my suggestions when it comes to the issue of individualism and collectivism. Members of an individualistic culture need to manage their desires to dominate group discussions and to “win� in problem-solving situations. Members of a collectivistic culture need to consider speaking up and speaking out, even disagreeing, when it is in the best interests of the group. Power Distance Power distance refers to the degree to which members are willing to accept a difference in power and status between members of a group. People from low power distance cultures believe in the principle of equality. They are less likely to feel that groups need a leader, or that people who occupy that role automatically deserve unquestioning obedience. They also expect leaders to be more considerate of their interests and needs, whether it is you, or the administration, or the company. People from high-power distance cultures tend to willingly subordinate themselves to a leader; especially one whose title comes from socially-accepted sources such as age, experience, training, or status. So, given your age, experience, and training, you are granted a certain degree of status from them. It feels good to be granted some status. It feels good to feel valued. There is a difference across cultures when it comes to power distance and status. It is amazing, in the United States, if you really wanted to (with a few phone calls to your congressional representative), you could probably talk to the president of this country. That is remarkable.
iStock.com/akindo
Uncertainty Avoidance People approach change and risk differently. This element of intercultural communication is referred to as uncertainty avoidance. Some cultures accept and even welcome risk, uncertainty, and change; others are uncomfortable with these unavoidable trends. If you are from a culture that has a high tolerance for uncertainty, you may be more willing to take risks and more accepting of change. You also may be more willing to break the rules for pragmatic reasons. Initially, you would
44
MNLA.BIZ may 19
probably accept conflict as natural. If you are from a culture that has a low tolerance for uncertainty, you may favor stability. You would probably tend to avoid surprises, be uncomfortable with ambiguous tasks, and be reluctant to take risks. Also, you are probably more loyal to employers and accept seniority as the basis for leadership. Finally, you might view conflict as undesirable. Often this aspect of culture comes embedded with us from our families, and we may not recognize that other families had a different culture. So, keep in mind that even though you may have a tolerance for uncertainty, others may not. Some cultures welcome change and others may try to avoid it. Some cultures welcome risk and others favor stability. The key is to keep the conversation going by encouraging and welcoming the value of both perspectives. Task-Oriented Versus Socially-Oriented Some cultures’ focus is more task-oriented and some cultures’ focus is more socially-oriented. One focuses heavily on getting the job done, while the other is more likely to be concerned about the feelings of members and their smooth functioning as a team. If you come from a task-oriented culture, you will focus on making the team more competent through training and the use of up-to-date methods. You will be highly concerned about meeting deadlines, with individual success, with advancing to more responsible jobs, and receiving better training. If you come from a socially-oriented culture, you will likely focus more on different concerns: cooperative problem solving, a friendly atmosphere, and good physical working conditions. Members may still be interested in solving the problem at hand, but they are reluctant to do so if the personal costs to members, in stress and hard feelings, may be high. You can get things done and get along with others if you are open to both perspectives. We get paid to get things done. We gain enjoyment from our jobs by getting along with others. That old adage about TEAM, that Together Everyone Achieves More, just may be true.
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COMMITTEE SPOTLIGHT
COMMITTEE SPOTLIGHT:
BOARD DEVELOPMENT
MNLA is a successful organization because of the time and talents of its volunteers. MNLA is always searching for new volunteers to help with projects — both short- and long-term. This month, we focus on the Board Development Committee. Here is a summary of some of the activities of the committee.
CURRENT MEMBERS • Susan Bachman West, Bachmans, Inc. • Randy Berg, Berg’s Nursery • Scott Frampton, Landscape Renovations • Heidi Heiland, Heidi’s Lifestyle Gardens • Tim Malooly, Water in Motion (Chair) • Terri McEnaney, Bailey Nurseries, Inc • Mike McNamara, Hoffman & McNamara Nursery and Landscaping
• Greg Krogstad, Rainbow Treecare • Cory Whitmer, T he Mustard Seed Landscaping & Garden Center
Committee Mission: Take a strategic approach to building the Board of Directors, including ongoing evaluation of performance and effectiveness. Job Description: The Board Development Committee nominates new board members with the goal to build a group with varied leadership skills and styles, a demonstrated volunteer record, and sound financial accountability. In addition, the committee will promote the ongoing development of board member skills. Activities: 1. Serve as the nominating committee for board membership 2. Maintain a file of potential board members and remind current board to be on the alert for potential nominees. 3. Aid in the development of new board members and facilitate ongoing board member in-service programs. 4. The immediate Past President, who serves on this committee, will oversee the process of officer selection. 5. Develop an annual evaluation of the Board of Directors, and facilitate self-evaluation of committee chairs. Achievements — What has been accomplished? • Evaluation tools have been adopted and refined. • Board nominations have been gathered using a strategic approach. • Recommendation has been made for an adjustment to 3-year at-large Director terms. This will ensure the board turns over at a more reasonable pace, enabling continuity in execution of the strategic plan. ➽ARE YOU INTERESTED IN LEARNING MORE? For more information, contact a board member, a committee chair, an MNLA staff member, or visit www.MNLA.biz/committees to submit a volunteer application online. may 19 MNLA.BIZ
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EAB
EAB
MNLA Regulatory Update
DISCOVERED IN STEARNS COUNTY James Calkins MNLA Regulatory Affairs Manager
EMERALD ASH BORER INFESTATION SPREADS, AS QUARANTINE GROWS IN MINNESOTA. On April 2, 2019, the Minnesota Department of Agriculture (MDA) announced the discovery of a new emerald ash borer (EAB; Agrilus planipennis) infestation in Stearns County and has declared an emergency quarantine for the entire county. The new infestation is located in the city of Sauk Centre in the northwestern corner of Stearns County along the I-94 corridor about 45 miles northwest of St. Cloud and 100 miles northwest of the Twin Cities metropolitan area. A Human-Mediated Spread Unfortunately, and similar to what had previously been the most recent find in northern Wright County in September of last year, this infestation is another outlier relative to the other known EAB infestations in the state. Given the distance of this new infestation from other infested areas, it is likely that EAB was transported into Stearns County through the movement of EAB-infested firewood or other infested materials. In an attempt to prevent the spread of EAB to new areas and protect Minnesota’s ash trees, state and federal quarantines currently regulate the 48
MNLA.BIZ may 19
movement of all life stages of the emerald ash borer insect and the intra- and interstate movement of ash wood and wood products from quarantined areas including all hardwood firewood, ash nursery stock, and green lumber, wood waste, compost, and woodchips derived from ash species (Fraxinus spp.). It is critical that these quarantine restrictions be followed if the continued, human-mediated, long-distance spread of EAB to new locations is to be prevented. In addition, property owners and nursery and landscape professionals should be on the lookout for signs and symptoms of EAB
and report suspected infestations. Coincidentally, University of Minnesota Extension has released a new video entitled How to Look for Emerald Ash Borer Now that discusses how property owners, including homeowners, can assess whether their ash trees might be infested with emerald ash borer and how to protect and manage ash trees in their landscapes relative to this destructive pest (see link in sidebar). This video is a good University of Minnesota resource that arborists and garden centers can recommend to customers who are concerned about EAB and the health of their ash trees.
iStock.com/catnap72
Firewood the Primary Pathway It has been well-documented that infested ash firewood is a primary pathway for the spread of EAB to new areas and firewood may not be moved from quarantined areas to non-quarantined areas unless it is certified by the Minnesota Department of Agriculture (MDA). Better yet, firewood should not be moved around the state or even within an infested county. In Minnesota, firewood may only be moved outside quarantined areas if it has been heat-treated to state standards and certified by the MDA under a compliance agreement. With the entire state of Wiscon-
sin under quarantine, firewood can legally be moved freely between counties within the state, but the movement of firewood is still discouraged unless it has been properly treated. It is important to remember that, in addition to EAB, firewood can harbor a variety of damaging insect pests and diseases and movement of firewood can introduce these pests to areas that are not yet infested. Given the importance of firewood as a potential pathway for spreading EAB to new areas, moving uncertified hardwood firewood out of EAB-quarantined areas is illegal and punishable by a fine up to a $7,500 per
violation per day. Only firewood that has been certified by the Minnesota Department of Agriculture (MDA) or United States Department of Agriculture (USDA) may be moved outside quarantined areas and must bear the MDA certificate or USDA certificate on the label. Although elimination of the federal EAB quarantine is being considered, the interstate movement of EAB-regulated articles continues to be regulated at the federal level by the USDA Animal and Plant Health Inspection Service (APHIS) in partnership with the individual states included in the federal quarantine. may 19 MNLA.BIZ
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EAB
Progression of EAB Infestation Native to east-central Asia, emerald ash borer (EAB; Agrilus planipennis; Coleoptera: Buprestidae) was first documented in North America in 2002 in southeastern Michigan (Detroit area) and has since spread to 32 states in the Eastern, Midwestern (including Minnesota), and Mountain regions of the United States and the far southern portions of four Canadian provinces (Ontario, Manitoba, New Brunswick, and Quebec). Capable of attacking healthy trees, hundreds of millions of ash trees (Fraxinus spp.) have already been killed in infested areas and all three species of ash native to the Upper Midwest and Minnesota are susceptible to attack – white ash (Fraxinus americana), black ash (Fraxinus nigra; most common in northern Minnesota and the most numerous species in the state), and green ash (Fraxinus pennsylvanica; also called red ash; the most widely distributed species in the state and the most commonly planted species in designed landscapes). Based on the historical progression of the EAB epidemic, 99% of ash trees in infested areas will be killed by this devastating insect. As a result, it is estimated that as many as one billion ash trees could be at risk in the state of Minnesota alone. EAB in 18 of 87 Minnesota Counties In Minnesota, EAB was first documented in Ramsey County nearly 10 years ago in May of 2009; EAB was also confirmed in Hennepin and Houston Counties the same year and all three counties were subsequently quarantined by the Minnesota Department of Agriculture (MDA). Winona County was added to the list of quarantined counties in 2011. Since then, the destructive, non-native emerald ash borer beetle has continued to spread to new areas and, as of this writing, 18 of Minnesota’s 87 counties (nearly 21%) are currently subject to complete or partial quarantines in an attempt to prevent the spread of emerald ash borer in the state. Seventeen (17) counties are covered by complete quarantines including Anoka (2015), Chisago (2015), Dakota (2014), Dodge (2016), Fillmore (2015), Goodhue (2017), Hennepin (2009), Houston (2009), Martin (2017), Olmsted (2014), Ramsey (2009), Scott (2015), Wabasha (2016), Washington (2015), Winona (2011), Wright (September 2018), and Stearns (April 2019) Counties. A partial quarantine (established in September 2016 and formalized in March 2017) is also in effect for the southeastern corner of 50
MNLA.BIZ may 19
St. Louis County including the city of Duluth. Originally the quarantine in St. Louis County was limited to Park Point in the city of Duluth but was subsequently expanded to include the southeastern portion of St. Louis County including the entire city of Duluth in response to additional EAB finds. The remainder and majority of St. Louis County is not currently under quarantine. Superior, WI (Douglas County), is also infested and was quarantined in 2013. Although the infestations in Duluth, MN, and Superior, WI, are in areas where winter temperatures tend to be moderated by Lake Superior, these infestations are close to the larger populations of ash trees in the colder, more forested areas of both states. As a result, depending on the actual winter temperatures experienced, we may soon learn whether these infestations will be able to expand and affect ash trees in the adjacent, colder areas where laboratory studies have suggested EAB populations may not be able to reach tree-killing levels as a result of the winter temperatures that are typically experienced in these regions. With the exception of the finds in the city of Duluth (St. Louis County), Martin County, and the most recent find in Stearns County, the current EAB infestations in Minnesota are limited to the core of the Twin Cities metropolitan area and the southeastern corner of the state. Fortunately the spread of EAB in Minnesota has been slower than what has been experienced in other infested areas and the most recent finds in Dodge, Martin, Wabasha, Wright, and Stearns County, and the expanded quarantines in Goodhue and St. Louis Counties are the only new areas that have been added to the Minnesota EAB quarantine since 2015. The Wright County infestation was the only new find outside previously quarantined areas last year and the Stearns County find is the first new infestation to be documented so far this year. Of course, this may change as this is the time of year when new finds are common as a result of woodpecker activity focused on EAB larvae in infested trees. Although the spread of EAB and the number of trees that have been lost in Minnesota have been atypical compared to the more easterly infestations in other states, it is possible that EAB is beginning to spread more quickly in Minnesota. Beginning with the first EAB finds in Minnesota in 2009, six (6) counties were quarantined during the first six years (2009–2014) of the Minnesota invasion, while quarantines have been added in twelve (12) additional counties since then
(2015-present). Whether additional new infestations will be found this year and whether this longer-term trend will continue remains to be seen. In the short term, the widespread subzero temperatures experienced across the state this winter may have helped as it has been variously estimated that 70-80% of the overwintering EAB larvae may have been killed as a result of temperatures in the -20 to -30ºF range, or colder, in many areas of the state. History in Neighboring States Emerald ash borer is also present in Wisconsin (the entire state is now under quarantine), Iowa (mainly in eastern and southern counties), a few counties in east-central Nebraska, and in southeastern South Dakota (Sioux Falls; May, 2018), but has not yet been found in North Dakota. The new South Dakota infestation and the Nebraska infestations, plus infestations in a small number of counties just across the state borders in eastern Kansas, Oklahoma, and Texas, and an isolated infestation in Boulder County, CO, are currently the western-most infestations in North America. In Canada, the EAB infestation is currently limited to extreme south-central Quebec, southeastern Ontario, and northwestern New Brunswick, and isolated infestations in the Thunder Bay, Ontario, area approximately 45 miles northeast of the Minnesota border, and in Winnipeg, Manitoba. The introduction of EAB in North America, which likely occurred in the early 1990s, was a human-mediated event and, more recently, the long-distance and initially-isolated infestations of EAB in the Minneapolis/St. Paul metropolitan area, the Duluth/Superior area, Rhinelander (WI), Thunder Bay (Ontario, Canada), Winnipeg (Manitoba, Canada), the Kansas City (MO/ KS) metropolitan area, the southwestern Arkansas/northern Louisiana/northeast Texas region, Boulder County (CO), and Sioux Falls (SD) were also almost certainly human-mediated introductions. “Prevent the Spread” Messaging Along with other control efforts, all concerned must be constantly diligent and take great care to avoid moving EAB-infested materials, including firewood, to non-infested areas to slow the spread of this devastating insect pest. Although the presence of EAB in 51 of Wisconsin’s 72 counties (71%) is a depressing statistic, it is important to note that, with the exception of areas in the far southeastern corner of the state and a few counties border-
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James Calkins
EAB
Although ash trees like this beautiful specimen, 55 feet tall with a trunk diameter of 31inches, remain dormant, and emerald ash borer (EAB) larvae in infested ash trees remain inactive as they wait for warmer temperatures, in early May overwintering EAB larvae that are mature will begin to pupate and transform into adults. These new adults will begin to emerge from infested trees first in mid to late May and continue to emerge through August. This will initiate another generation and threaten additional ash trees in infested and adjacent areas. Given their importance to wildlife and status as primary and valuable components of community tree canopies, now is the time to treat healthy ash trees to protect them from attack by this devastating insect and maintain the many benefits provided by existing, mature ash trees.
ing Minnesota in the southwestern part of the state, most of Wisconsin (approximately 80%) remains EAB-free. The situation in Minnesota is even better where only 18 of the state’s 87 counties (21%), almost exclusively located in the Twin Cities metropolitan area and several counties in southeastern Minnesota, are currently under full or partial quarantine in an attempt to slow the spread of EAB in the state. The reality is that most of Minnesota and Wisconsin remain EAB-free and preventing the spread of EAB to new areas should remain a top priority. This is a very important message that should not be overlooked. Education of Our Customers As nursery and landscape professionals are well aware, EAB poses a serious threat to green, white, and black ash trees (Fraxinus pennsylvanica, Fraxinus americana, and Fraxinus nigra, respectively) growing in designed landscapes and native ecosystems and Minnesota Nursery and Landscape Association (MNLA) members, and especially those firms that do business in quarantined areas and across state lines, should be aware of this expansion of the federal and state EAB quarantines. Nursery and landscape firms should also continue to educate their customers about the threat of EAB and how to manage and prevent the spread of this devastating insect pest including the treatment of 52
MNLA.BIZ may 19
valuable ash trees in residential and commercial landscapes. Treating healthy ash trees has been shown to be an effective means of protecting valuable ash trees in landscape settings from EAB and maintaining the many, important, socioeconomic and environmental benefits provided by these trees. Federal Quarantine Under Evaluation As mentioned previously, the USDA has proposed the elimination of the federal EAB quarantine, and a final decision is expected soon. In anticipation of a possible decision to abandon the federal quarantine, the MDA has developed a modified version of the Minnesota quarantine with the goal of filling the gaps that would result should the federal quarantine be eliminated. The MNLA has commented on the proposed changes to the state quarantine and has expressed support for continuing the state quarantine and the MDA’s other EAB management efforts. We will keep the MNLA membership informed about any changes to the federal or state EAB quarantines.
Links
1. The discovery of EAB in Stearns County: mda.state.mn.us/emerald-ash-borerdiscovered-stearns-county 2. Video: How to Look for Emerald Ash Borer Now: youtube.com/watch?v=yTW_E_7a0ks 3. EAB in Minnesota: mda.state.mn.us/eab 4. Moving firewood in Minnesota: mda.state.mn.us/plants-insects/whatyou-need-know-about-firewood 5. The use of firewood on DNR lands: dnr.state.mn.us/firewood/index.html
➽ IF YOU HAVE QUESTIONS OR COMMENTS regarding this MNLA Regulatory Update or the
6. Moving firewood in Wisconsin:
status of EAB in Minnesota and neighboring states,
datcp.wi.gov/Pages/Programs_Services/
or other places in North America, contact Jim
MovingFirewood.aspx and dnr.wi.gov/
Calkins, MNLA Regulatory Affairs Manager, at jim@
topic/Invasives/firewood.html
mnla.biz; 952-935-0682.
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E X C L U S I V E
M E M B E R
C O N T E N T may 19 MNLA.BIZ
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Partner with the MNLA Foundation Investing in the Future of the Green Industry
Your investments to the MNLA Foundation have a real impact on getting students interested and involved in the green industry. Please partner with the Foundation this coming year to help make a greater impact for the good of your company and the green industry!
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PARTNERS FUND Contribute to the Research & Education Partners Fund at a participating supplier. Your voluntary donation of ¼ of 1% on purchases is used to grow a brighter future for the industry. See a list of partner suppliers at www.MNLA.biz/ partnersfund.
ONGOING! Consider giving a gift through
your Estate Plan or giving a donation yearly at the time of your MNLA Business Member Dues Renewal. Donate surplus materials to the MNLA Foundation Surplus Auctions. Donate materials for student hands-on school agriculture projects. Give a talk at your community high school or attend career fairs to spread the word about the green industry. Get involved today! Contact Paulette Sorenson at 651-633-4987 or email paulette@mnla.biz.
SPEND LESS
GET MORE CAT® MINI EXCAVATORS EQUIPPED WITH BEST-IN-CLASS SERVICE ACCESS You’ve got budgets to meet and expectations to exceed. Ziegler CAT is here to help. Our industry-leading equipment is designed with the power, versatility, efficiency, ease of operation, and reliability you need to cut costs, not corners. Because when there’s Cat yellow in your lot, there will be more money in your wallet.
0% FOR 48 MONTHS* OR UP TO $5,000 CASH BACK** ON A NEW CAT MINI EXCAVATOR
LEARN MORE: www.zieglercat.com/0for48 *For complete details, check with your local Cat dealer. Financing offer valid from February 1, 2019 to June 30, 2019 on select models of new machines manufactured by Caterpillar Inc. Building Construction Products Division only (mini excavators, skid steer loaders, compact track loaders, multi terrain loaders, compact wheel loaders, backhoe loaders, small dozers, small wheel loaders and telehandlers). Offers do not apply to Cat Utility Vehicles. To be eligible, a sales contract must be signed during the offer period. Offer available only at participating Cat dealers. Offer is available to customers in the USA and Canada only and cannot be combined with any other offers. Prior purchases do not qualify. Offer subject to machine availability. To receive the financing offer, all balances must be financed through Cat Financial, subject to credit approval through Cat Financial. Financing rate is subject to approval and not all buyers will qualify. Higher rates apply for buyers with lower credit ratings. Final machine prices are subject to change. Payments are based on an installment sales contract with 48 monthly payments and $0 down. Payment amounts are based on specific machine model and configuration. Payments may vary. Payments do not include taxes, freight, set-up, delivery, document fees, inspections, additional options or attachments. Offer is subject to change without prior notice and additional terms and conditions may apply. This offer has no cash value and is not transferable. **The cash back offer is only available on mini excavators, skid steer loaders, compact track loaders, multi terrain loaders and compact wheel loaders and is based on a predetermined amount for each machine model that is applied to the sale price. Cash back amount varies by model. Customers can apply cash back offer to the sale price of the machine only. The cash back offer can only be redeemed at a participating Cat dealer and must be redeemed on the date of purchase. Machines sold in Canada by authorized dealers are priced in Canadian dollars and the sale price and cash back offer may take into account the exchange rate of Canadian dollars to U.S. dollars. The two-year standard warranty is only available on Cat mini excavators, skid steer loaders, compact track loaders and multi terrain loaders. © 2019 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, LET’S DO THE WORK, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.