01 Thailand in Overall NORTH 16.4%
Population Age 12+ ‘000
+1% +0.9%
+0.9% 58,500
+0.9%
NORTHEAST 33.6%
CENTRAL 21.6%
57,921 57,404
56,895
56,392
Y2010
Y2011
Y2012
Y2013
GREATER BANGKOK 14.6%
Y2014
MALE 49% 51% FEMALE 28.5million
SOUTH 13.8%
million30.0 Blue Collar
UNDER 20
Student
Housewife
Sales/Junior
13% 8million 20s
18% 10million 30s 18% 10million 40s
Business Owner
19% 11million 50s
16% 9million 60s
9% 6million 6% OVER 70 4million
Executive/Senior Unemployed
More than 75K 50K-75K 40K-50K 35K-40K 30K-35K 25K-30K 20K-25K 15K-20K 10K-15K 5K-10K Under 5,000
02 Internet Penetration
17M. 29%
penetration as of 2014 with an average growth of 15% excepts 2013
+15%
reaches to the Thai population and expected to be more than 30% in 2015
CHAT
+5%
+15%
69%
MUSIC
HOME
11%
86%
28%
+17%
& BEHAVIOUR
2010 2011 2012 2013 2014 19% 21% 25% 26% 29%
35% 35% GAMES
Retired
OFFICE
SOCIAL
70%
8%
INTERNET CAFE
15% TV
8%
SCHOOL/UNIV.
37% 5%
53%
SERVERAL ONCE A TIMES A WEEK WEEK
DAILY
9M.
3%
SERVERAL TIMES A MONTH
1%
ONCE A WEEK
of the Thai spend an average of 1-3 hours on the internet per login similar amounts log into the internet on daily basis
1M.
are considered as heavy users, spending more than 7 hours a time
Less 30- 1-2 2-3 3-4 4-5 than 60 hrs hrs hrs hrs 30 min min
5-6 6-7 hrs hrs
Over 7 hrs
UNDER 20
ALL DAY PRIMETIME
6-7PM 31% ON WEEKDAY 5-8PM 28% ON WEEKEND 20% as daytime average usage during daytime
35% 6million 20s
32% 5million 30s
18% 3million
03 Top 5 Sites Q3.14
40s
10% 1.6million 50s
5% 1million 60s
1.4M
1M 53.6%
click the ad
0.8M
0.7M 13.3%
0.6M 33.1%
1% 0.1million 0.2% OVER 70
0.02million
not sure never click on ad Source:- Nielsen Media Research IMS (2014) | TrueHits (2014)
Neil MAVICHAK Worawin SONCHAROEN Head of Digital Strategy Associate Director For more information, please contact mInteraction | strategy
Kwankaow KOOSAKULNIRUND Supervisor
[ mInteraction 2014 - ALL RIGHTS RESERVED }
Natalie SARAO Strategist