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DISCOVER THE WOW IN NOW Meet President and CEO of New Outlook Wealth, Michael van Lierop. He’s brash, opinionated and smart – and looking to disrupt the wealth management space in Canada.` BY THE MINT EXPERIENCE PHOTOS BY STUDIO 78
The business of providing financial advice is ripe for disruption, according to New Outlook Wealth’s founder, Michael van Lierop. The Winnipeg-based entrepreneur and financial innovator is looking to dramatically improve Canadians’ access to affordable financial advice and investment management, at a time when most of the financial industry seems content to pursue and service millionaires almost exclusively.
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There is a growing gap to be filled today, between small retail clients and the wealthiest Canadians in terms of product choice, investment management fees, and access to experienced financial planners. Using a combination 36
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of robust financial planning in tandem with white-glove portfolio management that is typically reserved only for the wealthiest investors in Canada, New Outlook Wealth (NOW) is able to bridge this gap by bringing industryleading wealth management to all Canadians, regardless of wallet size. The term wealth management itself is broad and it can be misleading to clients because it tries to encompass everything good financial advisors can do. As a result, it means different things to different people. “For our clients, it means providing them access to a wide range of products and services with the goal of maximizing the outcomes of our client’s financial plans,” said van Lierop.
