Local Culture

MANAGING YOUR LIFE AND BUSINESS

through Covid-19

BY OREST D SERWYLO

COVID-19 has been a tumultuous change to what we once considered societal normalities— and no change is more profound than our relationships.

To be specific—our relationships with SELF, our relationships with OTHERS and our relationships with BUSINESS.

Let’s start with our relationships with SELF.

The most important relationship that you have is with yourself, your mind and your body!

We exist to experience life to the fullest. You can optimize your health and well-being by nurturing relationships with yourself and your life. Improve your health and reach your maximized potential.

Transform your relationship with life through the four pillars of health.

Pillar One - Immunity & Prevention It’s important the body has the right building blocks available in abundance to nurture and protect itself daily. Pillar Two - Sleep & Recovery Nothing is more destructive to our mind and body as lack of sleep and the inability to relax. We can all agree that the need to relax has never been more important. Everything works better with some exercise, and checking with your doctor is essential. Pillar Three - Pain & Anxiety When you feel better, life is more enjoyable. Reduce your pain and anxiety so you can get out and enjoy life without feeling burdened. Pillar Four - Health & Fitness Weight management and muscle development are crucial to our health and well-being. Choose products designed to help you create a wellrounded life filled with passion, balance, and health so you can spend quality time with those you love. I believe that you have genius within you. Exceed your expectations through education—make sure your education platform is designed to help you be who you are meant to be. Nourish your mind and develop your skills. Your journey of learning, growing and sharing starts now. Ones inner prompting represents who you are—the inner voice that guides you. If you desire to learn a new skill, start a new business, create inspiration for oneself and others—those are your very own promptings—follow them.

Your relationships with OTHERS!

Our mission in life should be to help people act on their promptings and reach out in kindness to others. Capture each moment with those who have made an impact on your life during these COVID-19 times—share it by a heartfelt message. Whether to say congratulations, send a message of encouragement, or just to say thank you—just act on your promptings. I believe the gifts you give deserve to be remembered forever. Celebrate the people in your life by sending an experience that inspires the moments that matter most. Gift an experience they will never forget.

Your Relationships in BUSINESS.

In short—get your business online and get discovered. Your business is your story, your identity and your brand. Spend more time building relationships with your customers and less time working on your online presence with new technology such as fully automated and AI (Artificial Intelligence).

I recommend a 3 step Marketing process.

1. Content & Social Media Marketing—Every day, find the most popular articles and videos from around the internet about your business category. Share this content on social media sites like Facebook, Instagram, LinkedIn and Twitter to build your online brand as an expert. 2. Website, Blog & SEO—Every day add content to your website’s blog. A live blog will help build your brand, and will help you rank higher in Google search—making it easier for prospects to find you. 3. Email Newsletter & Online Retargeting—Every day send content out in an email newsletter to your prospects to keep your business in customers minds and will automatically tag your website visitors for retargeting with online advertising. The good news—the 3 step marketing system above can be powered by AI with a simple “drag and drop” webpage editor, email campaign automation and social media marketing automation. Marketing analytics will generate and track your leads. Your business and time are equally important. Use technology for a streamlined and consolidated way to market your business online. This is online marketing made easy! COVID-19 may have a silver lining—it turned our focus to our relationships and how incredibly important they are to us.