Colour me happy Amelia McFarlane is bringing the bold back into our wardrobes
ST YLING AM ELIA MCFARL AN E HAIR & MAKEU P M ELISSA RICCIO PHOTOGRAPHY FR ANÇOISE BAU DET WORDS K ATE R ABBITT
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melia McFarlane is passionate about connecting with women and strongly believes in the impact that colour can have on us all. Following her personal experience losing her self-confidence when becoming a mum, Colour Me In Styling was born. Amelia studied a BA in Communications and a Certificate in Colour Theory at the International School of Colour and Design and worked successfully as a commercial stylist doing print ads, fashion shoots and celebrity red carpets. Understanding the power of colour and the way it can affect emotions, mood and energy, she soon realised that her passion for dressing women and helping them rediscover their personal style could become a business.
a very negative view of their body because of changes after having children. For example, having a wardrobe full of clothes that don't fit you can have a massive impact on your self-esteem. "Imagine if every time you got dressed you were faced with a wardrobe of things you couldn't wear? Being reminded every day about all the things that don't fit you is not a great way to start the day." For this reason, a big focus of Amelia's work is helping clients to understand how to work with the body they have and to focus on the positives!
"I've always loved connecting with women. I have a real interest in human psychology which led me to do further research into colour theory. I also love working with women to help them reconnect with their bodies and to shift their thinking."
First up, Amelia works with her clients to establish what they are naturally drawn to. At first, the goal is to find that part of their personality that is lost and help them express their creative edge.
Amelia's experience has highlighted how women can get stuck in a rut with their clothing choices, leaving them feeling flat and uninspired. In particular, mums can get caught in
"By emphasising the parts of their body that they love, I see a huge shift in confidence and overall perspective."
"My main aim is to enhance a client's natural sense of style so that ultimately they feel like a more vibrant and confident version of themselves."
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