How to find a Niche for your Spa using Spa Software?
The spa industry is a lucrative one and seems to be growing every year. In order to survive in the spa business, you need more than just good industry numbers. If you own a spa, the winning strategy for you to survive is figuring out who your target audience or niche market is. We understand that you may want to pamper every single person who walks through the door but decoding the type of people who are interested in availing your service matters. When trying to find a niche for your spa, start with your existing clientele. With the help of spa software, you can easily decode who your niche market is, and why they choose to come to your spa. In case you have a diverse clientele, find out the type of people who bring in the most business. For example: Is it a working woman or someone of a specific age group? Once you determine the type of people who bring in the business, analyze the common characteristics between them. Finding the niche for your spa is influenced by a variety of things which include: Continue Reading.