Increase Your Salon and Spa’s Referral Business Using Salon Management Software

Page 1

Increase Your Salon and Spa’s Referral Business Using Salon Management Software

To reward your existing client base and give your revenue a boost, you should systematically structure your referral program. Here are a few tips that will help you: ●

Define your Objectives: Even before you create a referral program, understand why you have it in the first place. What do you want to increase – is it service bookings, hair and makeup bookings, product sales, or anything else? When you have clear goals, you will also track results accordingly. Think of the Incentives: The incentive/reward you offer should be good. However, in the quest to provide your existing client with something, you shouldn’t end up losing money on the service. Be willing to offer your referring guests a small gift voucher, product sample, or other incentives. Make a List of your Clients: Clients who visit you frequently are more likely to refer their friends. Asking a client who visits you just once or twice a year isn’t the best method to go about referrals. Instead, make a list of regular customers. Check social media to see which clients are saying positive things about your business. You can even generate a list of your high-spending and active clients on your beauty salon management software. It is usually the best place to begin your salon referral program. Choose a Delivery Method: Once you Read more


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.