Influencer marketing is the Future of Salon Promotion
Today, influencer marketing continues to grow as many brands are incorporating this approach in their overall marketing strategy. 94% of salons and spas that have used influencer marketing say it is effective and delivers 11 times higher return on investment than any other form of online marketing. Before we get to why your salon or spa should use influencer marketing, let’s understand what the concept is. Influencer marketing is a type of marketing that focuses on key leaders to drive a brand’s message to a larger market. Many people confuse influencers with celebrities who endorse a product or brand. However, the reality is slightly different. An influencer is someone who has a large online presence and uses this to their advantage to sway people’s buying decisions. Today, big cosmetic and beauty brands are Continue reading.