Salon Membership Programs – Are they a boon or a bane?
As a salon owner, your main motive is to generate as much profit as possible. From running promotions to holding special events, you leave no stone unturned to increase the overall bottom line of your salon. While you think you are doing every possible thing to keep your clients happy, it’s never enough. It’s always important to go the extra mile. One salon marketing idea many owners tend to skip is salon memberships. When done right, they have the potential to bring buckets of money into your salon. Though salon memberships have been around for years, they’re seldom talked about. However, there’s one thing about memberships, they only tend to work for existing clients. Don’t even try getting new clients to sign-up for one, it just won’t work. That being said, they work wonders for the clients who are already in awe of your services. With more Continue reading.