Things That Can Make Your Salon Unsuccessful
Being in the beauty business isn’t easy. Did you know? Almost 80% of salon businesses fail within the first eighteen months of opening. A common mistake most salon owners make is that they only focus on specific aspects while overlooking the most important ones. To make your salon business venture successful, you must deal with every bit of factor before it turns into a significant problem. Some of the most common things that make your salon business unsuccessful include ● ● ● ● ● ●
Low client retention rate Aimless marketing Poor customer service Hiring the wrong talent Lack of technology use (salon software) Failure to maintain client appointments
What does client retention mean? If your best customers enjoy your services, they don’t just do business with you once but come back again and again for more. When a salon or spa can turn new customers into repeat customers, it is referred to as client retention. To prevent clients from switching to a competitor, a salon or spa owner has to initiate various marketing activities to increase their brand loyalty.
What is good client retention? While every business owner dreams of a 100% client retention rate, it is far from reality. Client retention rates usually differ based on the industry and size of the company, and the client retention rate for a music app would differ from that of a company that sells hair and beauty products. Usually, a 15% retention rate is considered bad, and anything in between that suits your industry and business size is usually good. Today, client retention is more important than you think. Keeping in mind the times we live in, your beauty business needs to take all the necessary steps to retain clients. If you too want to achieve amazing results like Salon A, get MioSalon, salon management software, and it has a chock-full of features to enhance your average client retention rate.