Etam pop-up at MAPIC: The shop of the next decade

More immersive and experiential than ever, nothing will embody MAPIC’s enhanced approach better than a pop-up future store from French lingerie retailer Etam.

At MAPIC, French lingerie retailer Etam and partner Retail Reload will present a pop-up store that showcases the latest updates to Etam’s vision of future shopping, with the most advanced technology and shopper experience demonstrations, in addition to click & collect. It will be a real, live shop! “Thanks to RFID the inventory is digitalised. That makes it possible to have not only a 99% inventory but also to drive the inventory to sell in an omni-channel mode and to provide new, state-of-the-art digital customer experiences,” says Yves Curtat, CEO of Retail Reload. “By providing accurate inventory availability and no pain, no delay, easy shopping, Etam Group can raise online and o ine conversion rates, while making it much easier for sales associates to do their daily jobs.” With some 1,200 new lines every season, Etam has applied RFID to move fast, providing a global vision of stock, whatever the location. Now, by combining RFID and QR technology, Etam enables consumers to order an item available from anywhere, not just the store they happen to be shopping in. In order to achieve this, Etam is deploying digital ID technology that includes RFID and QR-coded hangtags to digitise the entire value chain and processes, along with vendor shipments, store inventory accuracy, self-checkouts, returns and e-commerce. Inventory accuracy in-store is crucial and the deployment of RFID is also critical to Etam’s transparency project. Customers can scan the product label by means of a QR code with their smartphone to get instant access to short videos that provide insights into the factory where the item was produced. This further supports Etam’s sustainability e orts and also broadens the consumer experience. Thanks to this unified inventory availability to an accuracy of 99% and selling across all its channels, Etam will also improve its margins. “The goals are to reinforce customer loyalty thanks to excellence in customer service above all the channels and to achieve a successful omni-channel conversion,” adds Etam CEO, Laurent Milchior. “And not to miss even one single sale.” Unified inventory availability makes it possible to provide click & collect and ship from store, while in-store — because of assured sales-floor availability and optimised store replenishment — shop sales are also increased. “For us, this boosts predictability through data and dynamic reforecasting, while it also increases comparable store e ciency and productivity,” he says. Visitors to MAPIC will be able to see the technology in action for themselves in Cannes and experience the future of shopping. 

MAPIC exclusive: Etam store of the next decade