Stage3 ppj guomiqi 2017 Co-work online&offline 郭敉祁 by Miqi Guo

Co-X HUB Personal Project Journal

Miqi Guo, Innovation Design & Service Design, Glasgow School of Art. Email: gyumiki@gmail.com Supervisor, Herfurth Lorenz, Lecturer in Design, Design-Product Design. Email: L.Herfurth@gsa.ac.uk

Introduction My research purpose is to verify that mentors who collaborate with college students can really help them to identify and exploit business opportunities. Particularly, in view of the uncertainty of international students' adaptation to new environments and their complications in the future planning, the research focuses on the difficulties faced by international students in the UK and the provided solutions. Based on the engagement of entrepreneurs, business mentors, peers and students themselves, the study will help to define the benefits of this approach in the upstream part of the entrepreneurship process by improving opportunities’ perception. If the mentor acts as a knowledge broker, he should enhance the finding of better opportunities by helping potential entrepreneurs to get new information, which will increase their success rate. Therefore, the proposal is to conduct a more in-depth survey of how the new knowledge is disseminated in innovative ecosystems, who are the key actors who play an important role (beyond the mentors), and how to support the emergence of new businesses in the region. This process investigates the role of the services which support international students in their studying and career processes through the guide of peers and mentors; how peer mentors and industry mentors impress and influence students in their common lifestyle, and it focuses on involving design in offline activities to explore the new opportunities and possibilities that the students can find for their start-up business and during their lives at the university. With the development of incubator and co-working spaces all over the world, the traditional way to be international students has changed a lot. The mixture of new and old habits and thinking ways not only broke the traditional university environment integrity, but also changed the students’ relationship making nowadays. Under the macro-context of social background, understanding the existing problems and situations that international students in the UK’s modern cities may face when participating in daily life and entrepreneurs’ activities in the public space, has a great practical significance to improve the situation of interpersonal relationships, further promoting the development of the UK entrepreneurship to spur job growth rate. Using the service design method in participants’ focus group and an ethnographic study to analyse the above features, I visited and interviewed students from the universities in Glasgow and London, where some entrepreneurs are trying to start-up applying for the T1 visa. The aim is to improve opportunities’ perception based on collaboration among entrepreneurs, business mentors, peers and students themselves. The method consist on more in-depth surveys about how the new knowledge is being disseminated and understood in innovative ecosystems, as well as who are the key players (mentors) and demanding key groups (international students) who play an important role, and how to support the emergence of new innovative platforms. By identifying the personal, sampling investigation and focus group research, we generate various ideas to figure out our subject and significance, and it is necessary to iterate several times to create the final model to explain social interaction and network establishment of the students’ co-creation activities. The final outcomes of this paper include participatory workshops about the innovative workspace and mentoring guide possibilities online, the applet and Co-X hub design, incubator regeneration. The model and the sustainable mechanism developed by this paper’s findings will be used to support the further co-x hub regeneration project.

content Discover

Insight into the problem

Deﬁne

the area to focus upon

Develop

potential solutions

Deliver

solutions that work

ABOUT RESEARCH QUESTION PRIMARY RESEARCH KNOWLEDGE MAP MOVITATION STAKEHOLDER MAP

ETHNOGRAPHY METHOD OPPORTUNITIY SERVICE BLUEPRINT Cultural probe IDEA PROTOTYPE Quality research - interview Initial ideas measuring DESK RESEARCH IMPROVEMENT TRIGGERS RELECTION PERSONA Exploring alternatives EXISTING JOURNEY -Fieldwork (storyboards of alternative user) REVIEW(Front & Back Stage) Workshop Problem Deﬁnition INSIGHTS Reﬁnement set-up business need resource and guide REVISED USER JOURNEY APPENDIX

Solution

consulting companies could not sovle all problems

Problem

Design Brief

Proposal (A）What is the issue & context of the project question International students and the students who seek for career plan and skill development still stay in a limited situation in UK, lack of information and network in a new culture and marketing environment, try to get familiar with the life here, a lot of problems around them exiting at the same time. If we could integrate the students and professionals together ? How can we plan our career more scientific and effective with right direction and suggestions. How to solve the existing problems among those start-up business international students How to develop the soft skills beyond academic study from university? (B）Objective(s) What do you hope to achieve? What issue(s) would your project look to address? I hope find ways to solve the problems of soft skills limitations for these international students who come from different countries try to help build their own career or business in UK. Try to identify groups to develop the opportunities cognition of diversification for their core competence of enterprise. To achieve a network for them which can be co-creation and collaboration and sharing resource platform. (C）Innovation How might your proposal add value in this area of study? Mentoring Guiding The opportunity recognition development Effective project and start-up business with experienced mentor guiding Value: Co-creation、Co-operation、Collaboration、Co-competition、Collaborative Learning (D）Resources Required What might you need to ensure the effective delivery of this project? Anthropological studies Quality and quantity research methods

Stakeholder interview and ﬁeldwork Bibliography.

(E) Potential Delivery Partners Who might you speak to and/ or ‘collaborate’ with in gathering information, opportunity spotting and developing your project? International Students Different industry experts （mentors） Investors, Start-up businessman Entrepreneurs (F) Ethical Considerations Have you considered the ethical implications of your proposal and how you might address them within the scope of your project? Respect interviewees’ personal private and keep secret. (G) Deliverables What are you doing? Who is it for? Why is it valuable? What are the intended deliverables of this project? List any documents/ artefacts/ media you intend to produce. Interviews with different entrepreneurs, they encounter difficulties, need of resources. Interviewing with 1-3 years of working experience personnel’s, if they lack the confusion and guidance? Such as career planning, enhanced skills or psychological decompression. If they can provide more knowledge information platform, questions online and offline interactions. What are the intended deliverables of this project 1. Explore, audience identify, Innovation Flowchart, Stakeholder map, Interview card, figure,SWOT Analysis. Causes Diagram. Problem Definition. 2. Experience Map, Evidence Planning, fieldwork, case study 3. the journey of living lab workshops, Thinking Hats, Fast Idea Generator, Target Group, Creative Workshop, Ideation 4. Improvement Triggers, Blueprint, Prototype Testing Plan. Documents/ artefacts/ media PPJ, Online platform and offline workspace, network circle Bibliography. List any documents/ projects/ publications/ books you have identified that will inform your work. http://www.knowledgeplatform.com/ Participatory design.Living lab.https://glints.sg/ 04

Discover

Initial question: “How to deeply understand the industry and decide a right direction for the career？”

Explore Conceptual background Part 1. Because we do not understand the profession choice, we found that the university professional study is not really their favourite subjects, or found it was contrary to future career planning. 2. They will encounter more difďŹ culties to effectively learn what they really want to learn in the ďŹ eld. Part 2. When we are ready to graduate, we do not know how to apply to job opportunities and we are not familiar with the work area. How to choose the direction and match job? Part 3. How should we improve our skills in the work place and development?

Primary research First, investigate the initial group and try to get the original insights. In order to ďŹ nd out the second stage stakeholders, analyze the audience groups. As we can see from the graph, according to the direction of the subject, I conduct screening from three angles: interpersonal relationships, social groups, government organizations. Among them, the interpersonal relationship involves comprehensive, so be circled into the center area, other social organizations can provide help students in counseling, entrepreneurship, training and other related matters mentor or organization, as well as investment support departments and related people. According to these three directions, conduct a preliminary investigation. The service design methodology used involves an ethnographic inquiry In a way that is looking for the root cause: to investigate the sources of foreign studentsâ&#x20AC;&#x2122; entrepreneurial purpose, in particular, the status of international students, their experience, and the reasons and diďŹ&#x20AC;erences between students who choose to start a business or not to start it, and the habit and use of foreign students to live and use tools and media, often working environment and working place. The purpose is to deepen the studentsâ&#x20AC;&#x2122; understanding of their life as students, to deepen the idea of planning entrepreneurship and the establishment of entrepreneurial model work habits.. 'BNJMZ $PMMFHF 3FTPVSDF

(PWFSONFOU TVQQPSU DFOUSF

4UVEFOU TVQQPSU DFOUSF 4FMG EFWFMPQNFOU

Friends

Potential audience

Co-founders

Primary audience

Colleagues

Manager in Company

Lecturer in University

Influencers

Classmates

Mentors

Secondary audience

Decision Makers

.BOBHFNFOU 5SBJOFF 1SPHSBN

Constultant

Government support

$POTVMUJOH $PNQBOZ

Bank loan Business recruitment

4PDJBM XPSLFS

Investor Financial support

4PDJBM NFEJB

Business marketing

1FFST Define Audience

'SJFOET

Tertiary audience

Target audience

Knowledge map Motivation Background investigation of foreign students: In the British environment, students come from all over the world, and many students face: the primary stage of the understanding of a country, then the basic understanding of a city life; they have to learn how to live and study lacking of friends and relatives and without the advice of their parents. Our newly recognized partners and classmates often have the same problems as international students. We all grow and work together in the preliminary stage of research, according to the students' background. The problem surrounds the academic and professional background before studying abroad. In particular, the investigation focuses on the students' opportunity cognition. According to the students' current situation and the problems they face in the UK, and combining with the characteristics of the local business industry, the policies and the existing project support options, we examine the scope of the problem and the opportunity point, analyzing it with the service design method. 1. Research on the students' personal background and learning experience, the purpose of their study and the direction of their career planning. 2. Focus on the career planning policy of the international students in the UK and in some data survey results.

$PNQBOZ

$POTVMUBOU

Knowledge Map Direct Interaction

(PWFSONFOU TVQQPSU DFOUSF

SFDSVJUNFOU

IVNBO SFTPVSDF

$POTVMUJOH 4FSWJDF

M 4 VQ Q BO 'JO

DF SWJ

USBJOJOH

DPOTVMUJOH

.FOUPST

DJB

Z G 1B

Direct stakeholders / Sub group

PSU

$PMMFHF TVQQPSU DFOUSF

Sub-Interaction

&YQ F

SJFO DF

SOJO

HPBM 7BMVF

$P GPVOEFST

4UBSU VQ CVTJOFTT

PSU

'BNJMZ

+PC TFFLFST

3FDVSJUNFOU

1PUFOUJBM "QQMJDBOU

'JOBODJBM JOWFTUNFOU .BSLFUJOH SFTDPVSDFT

"DUJWF "QQMJDBOU

$PNQBOZ

1PUFOUJBM "QQMJDBOU

&NQMPZFF

&NQMPZFST

5FDIOPMPHZ QBUFOU

1FFST 1FFST

JDFT

GPSFJHO TUVEFOUT

MJDB

O BUJP

BEW

FOU

N SVJU SFD

BQQ

OJD

4UVEFOU

*OUFSFTU

I identified individuals and groups that are likely to affected in knowledge industry to discover and define problems.

MFB

4PDJBM NFEJB

DPN

$PMMFHF TUVEFOU

Through the early investigation and research, the focus of my attention is on students or entrepreneurship workers who evolved, some of which need to seek counseling groups, willing to share the personal experience and knowledge of their peers and mentors. These groups include international students and local students. Everyone has a personal career direction, most of them looking for a job, starting a business, or seeking a stable employment path. For diďŹ&#x20AC;erent groups, to sample and obtain a high quality research, use ethnology research. Methods: interview and cultural probe to conduct initial crowd characteristics, and analyze behavioral habits to seek potential problems and opportunities.

Career Planing

Support Organization Jobsite College Resource

Relationship Family

Bank

Stakeholder Map Training couse

Society

Core Groups

student worker

Facilities

Mentors

Government support centre

Tutors

Co-founders

Self-development

Linkin

Friends Classmates

Decision Makers

Constultant

Education

Skill sharing

Student support centre

Value

Management Trainee Program

Colleagues

Employer Investor

Government Social media Bank Interviewer

Business recruitment

Consulting Company

Start-up business

Entrepreneurship

KEY DRIVING QUESTIONS

WHY ? WHAT ? FOR WHOM? IN WHAT CONTEXT?

Analysis of users’ intention and behavioral habit In the early period, my research is focused on the analysis of students, entrepreneurs, employees with consulting purpose, and peers and mentors who are willing to share their personal experience and knowledge. The students group includes foreign and local students. Basically, they would apply for a job, set up their own business, and seek stable employment opportunities. The research subjects are sampled to conduct quality research. The characteristics and behavioral habit of diﬀerent groups are obtained through ethnographic research, interview and cultural probe, to ﬁnd out potential problems and opportunities.

Define Ethnography Method 1. Cultural probe 2. Quality research - interview 3. Desk research

Cultural Probe Objective: to investigate and study the students' daily life habits, interests, attention points and use of tools. Two service design professional RCA students were selected to investigate and study their lives, and they were asked to make a pictorial record of what they were interested in for their lives, which was used to remediate the deďŹ ciencies found in previous surveys and researches, or to correct the wrong directions found. Methods: in the process of investigation and research, I asked my participants to take pictures of their daily life activities and exchange their ideas with their mobile phones. Content: students' daily life. Two RCA students, using photos to record a day's life, according to their own perspective of a day's events; the purpose is to look for students to focus on topics, like to go to a place and use media and tools.

â&#x20AC;˘ Persona 1 Duck Age 23 RCA Service design student Her daily life She is a young girl but good at interaction design and she is interested in new trends in technology and design. She likes to talk to a lot of people about design topics. She wants to create her own public account so she can share her views and perspectives on things with more people; she likes to make friends and have more people to discuss how to design and how to think about things. The unique perspective has become the direction I am interested in, inviting her to be my persona, representing a group of students who like to share a personal view and love to actively participate in the discussion.

Take away ideas: Spend half the time on the mobile media every day. The main discussion is about creating a personal account, so that more people can see what we do and share topics of interest. Discuss intelligence, focus on feedback, who appreciates me, and if there is more people seeing my updated Weibo. Design the logo of the personal account, discuss the design plan with some friends online, ask for feedback, and modify it accordingly. Also collect some interesting topics and pictures, engage in activities of interest, participate in activities invited by friends and sign a part-time job agreement remotely.

• Persona 2 GeCheng Age 30 RCA Service design Student He tries to start-up his business in London; he has many years of work experience in Industrial design field, is good at communication with good personality characteristics and holds good networking abilities and relationships with a lot of peers and with some other experienced directors in famous companies. He represents a category: he has some experience and needs more resources, connections, and wants to create his own business in London, England. However, difficulties and problems are being faced in this regard. Take away ideas Common way to travel: subway and bus, which require more time, but always gets a few minutes early. Daily main activities: discussions with the computer in the coffee shop, goes to a lot of studios to find suitable spaces for business office, attends a friend's topic discussion, and consults a friend who has more experience to discuss the project topic. Also participates in a number of activities

Comprehensively analyzing 1 and 2 we can see that the comparison between the two methods founds: using cell phone communication and oﬄine interview, which represents two main attitudes and ways of life, a direct, fast and convenient way, which make full use of modern tools, to achieve the fastest speed. Another way is stable meeting, in which one can communicate with people, enables more easily to achieve stable and long-term cooperative relationship, to!better understand each other's character and background.

Topic of common concern

Professional improvement, personal sharing, personal account attention.

People who share personal ideas are few and they want to ﬁnd more people with who they can discuss professional issues and common interests and with who they can participate in activities together.

The usual behaviour

Home oﬃce, participation in activities, cafe meetings, public transport

It takes a lot of time to meet, take a car, and there is no paper and other tools in public places like the cafe. It is not convenient as workshop, and it is aﬀected by people around it. At home oﬃce, although it is free, it is more lonely and lacks of communication and creative atmosphere.

Common habit of communication

Mobile media, remote communication, face-to-face discussion

With more mobile phones, online communicationis possible, but it is not like face-to-face interaction, which can be more interesting, as the remote tools have limitations; I hope to have more opportunities to communicate with friends.

Quality research Through the confirmation of the initial audience research and the formation of the knowledge map, combined with the characteristics of the environment, different contact layers, according to the core users and the different levels to which to expand the design of the stakeholder map, as follows, we can see that the main users are workers and students, so the first contact relationship is marked with the triangle symbol. The stakeholder map is divided into roughly five groups for screening counseling: students, entrepreneurs, consultants, investors, and mentor. Objective: to know the difficulties that users face, understand their behavior habits and preferences, and find solutions for this difficulties accordingly. Methods: interview, 30 - 60 minutes each, face-to-face or telephone. The interviewees were from Asia, Europe and the United States. Some have worked in London, some have worked in their own countries for many years, and some have never worked. But it is particularly interesting that everyone seems to have changed their major courses and have new ideas about their future in the course of their growth. They are affected by friends, bosses or teachers, and constantly revise their direction to improve themselves. Specifically, there are some questionnaire findings: First of all, I did a related research on the students' life and growth background in the initial interviews with the students, asking about the difficulties and opportunities, self - improvement methods and ways to conduct consultation.

Name

Janat Thiengsurin

Rita

Country

Thailand

China

Work experience 2002-2016

2014-2016

Problems & Opportunities The development of science and technology, the popularization of new technology, the competitive pressure with the industry, the ﬁnancial crisis. We must constantly improve our ability to respond to the market, focus on innovation in research and current development in new technologies, and improve cognitive opportunities and technological capabilities. Geographical issues There are many opportunities in the practice of foreign capital enterprises The internal change of the company and the dissolution of the team. Consider other companies. There are plans for this issue.

Selfdevelopment Watch videos on the internet, take training courses, and learn new technologies. Especially the language learning is my interest. It is also a good way to improve. I hope to be able to excel in the work ability.

The vision of each industry, the market. Luxury goods, the Internet, logistics. Communicate with people in different industries. On the internet. Friends, older alumni provide advice. Foreign –funded enterprises, state – owned enterprises. Human resources manager: training, assessment, certification Net class, friend recommendation, Net ease open class, after class study. Hobbies, To be a journalist Communication (recruitmentprocess) Communication skills Construction of trust Tone The way of the problem Accumulation of practical experience It was very difficult at first

Career plan

Mentor

Study abroad to obtain a good quality master degree to apply to a work as a teacher in a good university. Run my own design studio. Make money and investments.

Collaboration with good vendors/ suppliers/ partners and practice knowledge

Want to broaden your horizon. Want to learn something new and improve your way of thinking. The dream of being HR

Director In charge of management Review One - to – one feedback Being praised is more passionate. The demand for English. Director Business manager Idol, Successful career women The friend introduced, The teacher introduced Did not ﬁnd the relevant information platform by himself Training of new skills Internal training of the company Find someone who has the experience to communicate A friend who knows I want to know more people Talk to me in private Do not want to take part in the payment. I hope to introduce a relationship that can be maintained through my friends

Seniors from university help ustoapply to companies.

Name Andrea

Country Venezuela

Work experience 2013-2016

Problems & Opportunities Quite difficult to find a job. Short-term job. Confused time different kindsof problems quite difficult on my own I do not know what is always happenning. Changing stuff New stuff Temporary issues the boss can not boring feeling There are some formal and short-term employees, and you feel about "changing employees often" boring yours ever tried by student career support centre various websites new application

Selfdevelopment keep on learning. Visit some workshop, reading, conference, online course. online check research. “eventbrite” facebook friends recommendation look on their personal website, museum. website. Boss is busy Support your job and how to learn Small company you do a lot of diﬀerent things and remain busy， online research communication to your boss or someone else service design keep reading learn more design tools and methods workshop personal project linda.com

Career plan New job Making workshop Training programs Employments pace The way they train in learning, consultant. Bored about the job, try to get some new but did not do that. Try to ﬁnd opportunities for your career . full-time learning focus on learning

Mentor speaking with people conference in field Boss is young: 28 -29 have her own business is doing very well young women doing on her own her character is good to learn from learn a lot of things from her too many fans, it is a problem too many people to meet them different from you like the way you think talk through different things what they are doing learn from each other

it is boring and takes a long time. codeacademy. open in theuniversity online course diﬀerent universities course to in learn in UK

Name

Puja Parekh

Country

USA

Work experience 2011-1016

Problems & Opportunities observation career center helps Market interview prepare for the career working on culture companies’ culture a different way of working difficult coping with conflicts co-working how to manage organization place to place employees adjustment

Career plan New job Making workshop Training programs Employments pace The way they train in gand learning, consultant. Bored about the job, try to get some new but did not do that. Try to ﬁnd opportunities for your career . full-time learning focus on learning

Students and students' interest in the background research preliminarily can draw the scope of the students' activities and use a diagram. A) What is the problem with the personal development of the students B) College students' learning life experience and their views on college learning life C) College students' understanding and practice of career planning D) The methods of college students' self - improvement and growth Conclusion a) Problems for personal development: they do not know how to better communicate with people who can set an example for them, and how maintain a long-term cooperative relationship with the like-minded. b) Experience and views of learning and life: broad horizons, improve thinking ability, learn the new culture, and seek opportunities. c) Awareness and practice of career planning: college students can learn how to prepare a CV and for an interview. Networking and practical experience is also needed. d) Approach for self-improvement and growth: improve self-confidence with the mentors’ support, learn from enterprises’ directors or other influential people, seek learning resources online, try to maintain long-term and effective cooperative relations, and have more practice opportunities.

Summary Interviewee 1: Student, 2 years of work experience Changed major and career Company department risk Prefers to depend on reliable friends’ recommendation to find a job Important effective development methods: Club activities Leadership Manager influence

Interviewee 2: ·Changed university and major ·Company department risk ·Prefers to learn skill course by watching videos online. Free and good to practice. Important eﬀective development methods: Watches videos for learning by interest

3. Student + 5 years of work experience ·Changed major in University ·Considering about the market and business development ·The University has support center ·Finding job by Jobsite Important eﬀective development methods: Reading, considering the ﬁeld development

4. Student + 10 year of work experience ·Changed major ·Economy risk ·Skills development through training course(expensive) ·The development of emerging industry ·Enterprise competition ·Hope to run an own company Important eﬀective development methods: Software learning, fierce competition

5. Career Service Senior Consultant · Student applys time schedule · How to prepare a CV and an interview · Oﬀering coach and training course · Management trainee program · Expensive consulting Important eﬀective development methods: Social media Communication Interview

6. Student · Business management · Trying to apply for jobs ·Trying to apply T1 Visa ·Trying to start-up an own business · Engaging with cofounders ·Lack of ﬁnance and marketing strategy The aim: Stay in the UK, Apply for Visa.

1. Student + 2 years work

2. Student · Change university and major · Company department risk · Prefer learn skill course by video online. Free and good to practise.

· Change major、 career · Company department risk · Prefer depend on reliable friends recommendation to find job

Club activities Leadership Manager influence

Social medias Communication Interview

5. Career Service Senior Consultant · Student apply time schedule · How to prepare CV and interview · Offering coach and training course · Management trainee program · Expensive consulting

Prefer learn skill course by video online. Free and good to practise.

· Major changed · Economy risk · Skills development through training course（expensive） · The development of emerging industry · Enterprise competition · Hope to run a own company

Reading Considering the field development

Video learning By interest

Key Opinions from stakeholders

4. Student + 10 year work

3. Student + 5 years work · Change major in University · Considering about the market and business development · University has support centre · Finding job by Jobsite

Software learning Fierce competition

Stay in UK Apply for Visa

6. Student · Business management · Trying to apply jobs · Trying to apply T1 Visa · Trying to start-up own business · Engaging co-founders · Lack of finance and marketing strategy

6. CEO

Entrepreneurs： 1. Motivation In order to get more insights, I interviewed some entrepreneurs, investors and students who intend to start business, with regard to the motives and problems of entrepreneurship, their awareness of entrepreneurship and grasping the opportunity, current diﬃculties and available resources. A conclusion is drawn that lots of college students are inclined to start their own business because it can help them to achieve their ideals. Some students with rich social experience and work experience aspire to build their own companies in the international atmosphere of Britain, where they have more international business opportunities to achieve greater ideals. Some decide to start up business for family reasons. Others start a business in that they want to work in the UK and want seek a happier way of working or grasp more job opportunities.

Name

background

Steven

graduated from Management Department this year without work experience

GeCheng

Study in Service Design Department, Royal Art Institute as a graduate student, with seven years’ work experience, and his own registered company Tsinghua University interactive design graduate, won the workplace in the x-lab after going through selection and began to operate his own company Stanford management graduate, returned to China and started up his own business

YinLi

MaiLu

problems

opportunities

Repeatedly send resume and take Cooperate with some like-minded interview for a year, but cannot friends, and try to apply for business obtain appropriate job position immigration based on his professional background Know little about British market, Have opportunities to obtain projects, lack partners, investors, and need thanks to extensive interpersonal oﬃces and equipment. connections and savings fund. Need partners, investors and private studios in order to expand market

Mentor can help him contact investors, get funds, and participate in corporate management

A full analysis of market demand, staﬀ recruitment, and studio arrangements is needed

Have extensive human resources network and do not have many problems in investment and management. A good networking platform is established based on his personal professional background and Stanford's incubation platform

2. Problems summaryďź&#x161; The objectives of entrepreneurs 1. Match corporate culture with market environment, and make sure that recruitersâ&#x20AC;&#x2122; value is consistent with corporate values 2. Provide a better cooperation environment for employees to become a part of the team, such as good equipment, convenient staďŹ&#x20AC; mobility and consulting management. 3. Interpersonal network is a major factor for business success. It is necessary to create networking for better discussion and exchanges among consultants, partners, and investors. 4. Have enough activities and a good communication platform to seize more opportunities to expand the market and business.

Others

type Consultant

Mentor

name Arthur

GilmarBarretella

service content

problem

opportunity

The type of work and the application process for graduate students are based on their professional background. Seek guidance and help from mentors. Ask specific questions from mentors. Provide the training of CV modification, unlimited number of interview training, and interview. One to one mentor in assessment center, unlimited number of training. High sevice fee of mentors. According to different needs, further training can be provided after the obtaining of an offer. The aim is to help learn about business operation and performance, corporate structure and values, expand interpersonal networking, invest and expand your own business, learn about business etiquette. Enterprise objective: senior management, and senior partner to expand business. Expand overseas business, and interpersonal networking in western countries

1.The application time is limited in the UK 2. The application process 3. The orientation of assessment 4. The quality valued by British employers 5. Whether it is difficult to find a job in the UK It needs one year in advance after graduation, and make full preparation before your visa is due to expire. It is not likely to apply for fall recruitment without enough experience. Learn about enterprises on insightday. Apply for participation and cooperation on the officail website.

Method: 1. Information, website, and oral advice. Communicate with enterprises by telephone and interview. English Interview throught the internet. 2. Learn about the specific application process. 3. Successful cases 4. Apply for job positions without self-confidence and full preparation. 5. Build confidence, and replan your schedule. Make full preparation.

Salesstrategy & operations

In-depth service is not available Can stay in Campus London or wih limited consultation time. establish long-term and stable Individuals cannot obtain more cooperation with Techhub knowledge through volunteer service, due to the various backgrounds and areas involved.

Target school has the mechanism of attracting talent.

type Investor

conclusion

name

service content

Victor Yu Zhang Visit BP, communicate with team China TsingGrand Capital Inc. members, and learn about their ideas - CEO about the establishment of teams. Examine the projects and teams, recruit more appropriate people to join the team and help manage the project. The observation period is needed. Make improvement after monthly review. Make investment, and interview after a period.

problem Diﬃculties in starting up business It is diﬃcult for students to get investment. Social practice experience is essential new model is needed due to the small population in Britain. Good ideas are needed The focus is the feasibility and innovation of project. It needs to make it certain that the project can be operated and problems can be solved.

1. Long-term preparation is needed for students to seek employment opportunities and start up business 2. Personal experience is of great significance for the success in finding jobs and obtaining financing 3. Consultation and mentor services require long-term review 4. Stundents need to learn about the different needs of the UK market as early as possible 5. In-depth communication and understanding are essential elements for adequate communication

opportunity Imperial College can provide students with the guidance of incubation and innovation. Studnets of Cambridge Universtiy and Oxford Universtiy can also enjoy the service. Find investors in the United States or China Participate in various seminars, amd keynote speeches. There is a mature mechanism in foreign countries. Conduct innovative business activities. More contact and practice are beneﬁcial for sustainable business development.

Problems summary： The objectives of entrepreneurs 1. Match corporate culture with market environment, and make sure that recruiters’ value is consistent with corporate values 2. Provide a better cooperation environment for employees to become a part of the team, such as good equipment, convenient staﬀ mobility and consulting management. 3. Interpersonal network is a major factor for business success. It is necessary to create networking for better discussion and exchanges among consultants, partners, and investors. 4. Have enough activities and a good communication platform to seize more opportunities to expand the market and business.

Conclusion: Main concerns of workers: 1. Entrepreneurs: office, equipment, partners, market strategy, legal affairs, management talents, resources, and investment. 2. Regular worker: improve soft power, professional skills and salaries. 3. Freelancers: convenient office location, more opportunities to learn about project needs and meet teams with the same interest, as well as improve technical capacity. Main concerns of students: International students: improving language communication skills, obtaining opportunities of internship, getting acquainted with more friends, and improving technical ability. Local students: finding a job with higher salary and having a better chance for future career development.

Desk research ScientiďŹ c career planning, you need to ďŹ nd right people: [1]Data show that parents are the most important career planning advisors, while friends and study counselors also have a greater impact on the career planning of students. But there are no students to seek professional human resources experts to give advice. [2]According to the "Employment Report" survey, only 30% of the students from top to bottom are engaged in work and internship related to future job goals. But in general, a large proportion of students take up internship irrelevant and totally unrelated to future career goals. [3]Less than 2% of international students have successfully obtained the work permit, and this is all the international students, including students from the United States and Canada. This is a non-EU English country, so I can imagine how rare it is to stay in the UK and ďŹ nd a Chinese business partner.

CAREER PLANNING ADVICE PROVIDER QBSFOUT

UVUPS

TFOJPST

SFMBUJWFT PUIFST

OPCBEZ

[1] THE RELATIONSHIP BETWEEN INTERNSHIP AND FUTURE JOB SEEKING .PSF SFMFWBOU

DPVOTFMPST

[5]Research shows that 85% of the returnees said that before studying abroad, they have thought about the relevant career planning, but merely 20% put it into real practice and turn to scientiďŹ c career planning system. However, according to GoUni statistics, the United Kingdom has promulgated to issue Tier-2 and Tier-5 visas in total of 29,575, and hence it is reasonable to say that ďŹ nding a job to stay in the UK is not so diďŹ&#x192;cult. But why there are so many students cannot get a work permit? The following are the same as the GoUni's 277 sample questionnaire. The ďŹ rst three reasons are: 1. Cannot ďŹ nd a job that can provide Tier 2 visa. (5%) 2. Cannot pass the job application stage and take an interview. (6%) 3. Application time is too long that the visa expires before the process is ďŹ nished.(17.2%) 4. Other reasons. (7%)

GSJFOET

"WFSBHF

$PNQMFUFMZ JSSFMFWBOU

7FSZ SFMFWBOU

[2]

/PU SFMFWBOU

Data & Evidence CAREER DIRECTION

WHEN START TO CLEAR CAREER DIRECTION

THE NEED FOR CAREER PLANNING "WFSBHF

/P OFFE

/PU ZFU DMFBS

HSBEVBMMZ DMFBS

DIBOHFE EVSJOH TUVEZJOH

2014 GET THE NUMBER OF T2 WORKERS SIGNED NUMBER OF INTERNATIONAL STUDENTS 5

#FGPSF TUVEZJOH BCSPBE

/FDFTTBSZ

[5]

[4]

*/5&3/"5*0/"- 456%&/54

[3]

PERSONA EXPERIENCE SEEKER

ABOUT JIE

AGE 26 LOCATION LONDON NATIONALITY CHINA OCCUPATION STUDENT

A 26 years old student from UAL who got a mentoring service for one year, she is majoring in service design preparing for her ﬁnal term and graduation. She wants to know more about the industry in the UK.The mentor gives her a lot of suggestions.

KEY THINGS TO KNOW She has a diversity of interests She likes taking part in a lot of activities. It is helpful to make more friends.

PAINPOINT TECHNOLOGY IT & Internet software mobile app

Mentor is arranged by the school, Don't know if I can meet more people Meeting at uncertain places no planning, Low eﬃciency of useful knowledge No feedback Don't understand the plan in the future

social networks

EMOTIONAL JOURNEY

SOURCE OF INFORMATION local

AWARE EXCELLENT

Internet mobile app

SATISFIED

ATTRIBUTE

JUST OK

Travel frequency Local language skill Advanced Planning

BAD

CONTACT

MAKE AN APPOINTMENT

MEET AT A CAFE

LEAVE

Existing journey Fieldwork What services and experiences can it provide for users according to the survey of GoUni? The following is a report of the GoUni’s data survey, showing future trends, user types, and users’ experience and opinions. It clearly shows that there was positive user feedback, increase in popularity and extended range of users Entrepreneur work in Campus London Products semiotics offers an approach that can better communicate the user experience by showing the actual features of the product. These meanings and uses are often quite complex. As a result, the meaning of the use is often mis-interpreted, and as a result the products are not always used in the way that was intended. This ethnographic study seeks to examine how this may be manifested through different co working space that surface in a specific context, and what this may say about peoples’ working styles. . After carrying out the desk research and initial interview, I choose to interview some co-creation space. Because in the stakeholder analysis, some students choose to start a business but lack entrepreneurial advice and assistance. WeWork includes entrepreneurs, freelancers and internship workers. The office appliances and facilities that are available to them reflect the objective physical environment required by these entrepreneurs. As London is an international city, of which, the government has designated east London as the tech zone, many entrepreneurs and companies are located there, it is fast becoming the silicon valley of the UK, focusing on entrepreneurs and investment activities with a lot of opportunity and attraction to different people. In London, the author chose several co - working spaces as lines of observation and research case studies, in particular, campus London and tech where students' needs were attended to and were closely related to school activities the author restored the experience scene and service with the play-role method. Through the advice of a local working friend, Campus Londons friends can put the company's needs and resources on the bulletin board. Mentor service is the main focus of the project review, how to make appointments and how to consult.

Research Focus This ethnographic study seeks to understand the facilities and services that are available in these WeWork and what they say about their lifestyle and cultural values. Furthermore, the study explores the rituals students undergo when they want to plan in the business in the market, the mentorship services and objects in these work space are most important to students (and why), and how students reďŹ&#x201A;ect on the contents of their workspace and mentorship guidance.

Research Methodology

Through participatory research methods, users of local work were asked questions in an interactive method which allowed observations as well to be carried out. The combination of interviews and observations gave better insight and allowed the design of opportunities.

Observation

Project: mentoring service at coworking space Fieldworker: Miki Guo Location: Campus London Interview/Observation Date: 6th Julyďź&#x152;2017 Interview/Observation time: 2ďź&#x161;00 pm Project Aims: How the mentoring service could support and be implemented at Camus London.

Observation from the experience 1. There is not enough sockets 2. There is no safe 3. Ordering is not convenient (because it is not convenient to leave the computer and valuables, no one care) 4. Some people exchange at the same table, business is very big, it affects the work 5. As too close, new people who are not suited to the environment speak loudly 6. Food is coffee and sandwiches, snacks. No menu, can only choose from the table 7. Do not send to the table, must wait to take. 8. The same company does not necessarily sit on a table, some interns sit outside. 9. Some people do not come to work, just leisure to study, like a library. 10. But there are no books and magazines that can be read. 11. There is a message version, set a lot of advertising. 12. Mainly for entrepreneurs to recruit, exchange the place. 13.The bathroom is facing some seats. 14. Do not know which is their mentor 15. Everybody is talking,very embarrassed. 16.The hall is full of people 17. Not easy to find seats, need to wait 18 .The whole atmosphere is that we all have their own personal computers, are busy, packed. 19. There is an open air work area. 20. Mentor exchange table with tea and small bread 21. Mentor is a volunteer, very patient Mentor does not necessarily solve my problem in 30 minutes 22. Mentor's communication is not very efficient 23. Do not know how to communicate with mentor

Seat

Locker

Guide

Food order Socket

Comfort

Noise

Mentor

THE EXPERIENCE OF INTERVIING A MENTOR AT CAMPUS LONDON

TIME

05/07/2017

06/07/2017 HAPPY

emotion

07/07/2017 neutral

HAPPY neutral

neutral involved

involved pensive

Physical evidence

customer action

Official website apply form

Front desk consultation online booking

Email from Campus Mentoring confirmation need reply: if you are attending address details

Reply email ‘yes, Confirm’or ‘No’

email proof

prepare traffic road and project problems

reception information board event schedule

entre the building

mentors room Table Tea & snacks chairs

waitting

mentors room Table Tea & snacks chairs

name card note pen

full seats and people in room

looking for seats and mentor

communication

hard to find a seat

communication Confirm who can be consulted

writing some suggestions logic methods on the note paper

Submit the project content problem

line of interaction front of stage interaction

online applicantion fill forms

read email and prepare for calendar

Traffice （subway card） Uber/taxi google map

ask receptionist looking for right room

reading some information on boardwall and the environment

line of visibility Request an appointment

back of stage interaction

There is no public area to enter without any appointment

confirmation for seats and schedule avaiable mentor

traffic jam

The mentors’ interviewee name list

line of internal interaction

support processes

Submit the project to mentors

submit the confirmation to Campus London

Address details Caldendar notice Traffice notice

mentor management

Calendar Schedule

1. The connection between advertising companies and customers

Gilmar Barretella

2. Consultants including start-up and experienced businessmen 3. Unlimited fields are welcome

Project Lead, EMEA Sales Strategy & Operations at Google Google London Business School Master of Business Administration (MBA)

4. 30 mintues consulting communication

5. I am a volunteer

Internal consulting projects aiming to: propose improvements to current structure and processes of a key sales support team, design solutions to LatAm growth challenges through a benchmarking analysis with vertical heads in 21 countries, and highlight needs for LatAm sales teams based on current time spent on activities

Reﬂection：

Advantages: As a whole, the service was relatively efficient, as the mentor got to see a large number of customers. Every client had half an hour for consultation, which was free of charge. The mentor works as volunteer without charging any service fees, and mainly offers consultation service. Problems: There was no professional mentor, thus making it difficult to conduct further consultations, without prior communication and agreement. There is a lack of in-depth talk. It is difficult to continue discussions further Hence this process is likely to be of low value and even meaningless.

Online products For online activities, users are mainly focused on the use of LinkedIn to find relevant alumni and sign up for activities using ‘Meetup’ and ‘Eventbrite’. Some survey has been conducted about LinkedIn, Meetup and Eventbrite. The major product feature of Meetup is that users can promptly find interested groups, and apply for offline activities. Users can focus on relevant activity information based on their geographic location, participating groups, and the subscription of activities. The author signed up for some activities in London, but was faced with various difficulties in transportation. The reason for this was lack of familiarity with traffic routes and failure to remember the time and specific locations of activities of which most of them are free of charge. Eventbrite More attention is paid to the degree of participation in activities. Mature registration and payment system is established. The relevant information is sent according to the content of activities, but not the characteristics of groups. Activities are considered as the carriers of commodity. Users can choose their interested activities, pay registration fees, and fill in their information. Then they will obtain an E-ticket receipt, which clearly shows the breakdown of participation in the activities. Problem: Not knowing other peer partners makes communication difficult as there is no communication group.

Review Question: How to organize the frameworkï¼&#x; Based on the previous research results of the cultural probe, the author sets up a workshop for online and oï¬&#x201E;ine users to learn their preferences of choosing tools. Through the combination of online and oï¬&#x201E;ine tools, it makes the promotion and dissemination of the activities faster and more convenient.

WHAT DO LEARNERS SEEK FOR

THE FOCUS GROUP 8IBU EP ZPV DPOTJEFS BCPVU XIFO ZPV BSF TUBSUJOH ZPVS CVTJOFTTä&#x2020;»

&/53&13&/63&

-PDBUJPO

4LJMMT MFBSOJOH

'BDJMJUZ 'JFME

MBX XPSLT

$P XPSLJOH

4FFL GPS +PC

'SFFMBODF XPSL

*OUFSFTU EFWFMPQNFOU

JOWFTUNFOU

4QBDF

DP GPVOEFST DPNNVOJUJFT

1SJWBUF DPNQBOZ

456%&/54 '3&&-"/$&34 803,&34

8IBU EP ZPV DPOTJEFS BCPVU XIFO ZPV BSF HSBEVBUJOH PS HSBEVBUFE GSPN 6OJWFSTJUJFT

XPSLTQBDF

NBLF GSJFOET

.BSLFU JOGPSNBUJPO Design Hub Marker space

GBDJMJUZ

NFOUPS

Tec Hub

TLZTDSBQFST PGGJDF CVJMEJOH

Creative Hub Particular field Material Tools Expertise

How adjustify your work Online or Offlineï¼&#x; Why or Why notï¼&#x;

THE PROBLEMS

ONLINE

OFFLINE

.FUFSJBMT

Advantages

DPOTVMUJOH

Advantages

&WFOUT

8IZ POMJOFä&#x2020;»

8IZ PGGMJOF

/P USBGGJD 'SFF GFFM BU IPNF 'SFF UP MFBSO DPVSTF POMJOF GSPN :PVUVCF &BTZ UP GJOE JOGPSNBUJPO $PNQBOZ 8FCTJUF &BTZ UP MPPL GPS KPC PQQPSUVOJUJFT $POUBDU UISPVHI GBDFCPPL PS -JOLJO $POWFOJFOU BOE SFMBYBCMF

4QBDF

NJ TDF MMB OF P )BSE UP G JOE NP SF G SJF OE T B OE N $PVSTF POMJOF

.FNCFSTIJQ "QQMZ GPS BDUJWJUJFT

/FFE 'BDJMJUJFT .FFU $MJFOUT .FFU *OWFTUPST .FFU DPMMFBHVFT 3PBE TIPX .BLF TFOTF PG .BSLFUJOH %JTDVTT TUSBUFHJFT .FUFSJBMT 5BLF QBSUT JO &WFOUT .FFU NFOUPST 4IBSJOH TLJMMT )BWF B SFTU -JLF XPSL TQBDF 4PDJBM SFBMUJPOTIJQT 3FDSVJUNFOU

Disadvantages

UP ST UP FO

ODF FSJF YQ E F BO

$PO GVT JOH BC PV )JH U U IF I $ JO P X PT F S & G GFDU U UJPO J B W JUZ PSN G JO T V

E FYQFSJFODF TIB SJOH WJDFT BO SF BE NP GPS BTL BSO MF

Z 'BDJMJUZ

-BD L T LJM MT

8IZ OPU ä&#x2020;» $BO OPU NFFU GSJFOET IBWF B UBML )BSE UP TPMWF QBSUJDVMBS QSPCMFN -JNJUFE UIJOLJOH BOE JEFBT /P NPSF DPNNVOJDBUJPO /P XPSLJOH FOWJSPONFOU -PX FGGJDJFODZ GBDFCPPL TPDJBM NFEJB -JNJUFE TPDJBM SFMBUJPOTIJQT -JOLJO KPCFTJUF -JNJUFE PQQPSUVOJUJFT /P GBDJMJUJFT BOE NBUFSJBMT UP NBLF UIJOHT PS QSPEVDUT

'JFME -BDLJ OH N BS

*OHPSF DBSF FS QMB

Disadvantages

#PPL

QSFIFOE JOH PN U D LF

/FXT

HPPE TQBDF UP GJOE B UP TUB )BSE Z JO TUF BE STJU PG B EJWF Z PG JOUFSFTU T E IP GJFM N G F P Z P U B S U J F O T OJOH S SJ E TLJMM O B B U W JC O B SB NF Q S D J G F G 0 B S G 5 FMP G J H D O F W 'FF F OOJ J E B S 5 UT T F T SF VS UF P $

8IZ OPU )JHI DPTU GPS USBOTQPSUBUJPO 1BZ GPS QPTJUJPO BOE TOBDLT .PSF UJNF DPTUT -JNJUFE QSJWBDZ 5IF FOWJSPONFOU JOGMVFODF

Insights According to the results which summarizes the main needs of students, the purpose of which was to improve students' resource sharing and build a free relationship platform 1. Students tend to look for areas of interest, but lack stable platforms and partners for communication, 2. The students lack facilities such as workshop, café, and a studio, that can be created together to work collectively to create a collaborative workshop. 3. It is unclear who can be trusted and consulted for a prolonged period of time, not knowing the future of the field, lacking expertise. 4. For students with entrepreneurial ideas and students who are looking for jobs, it is impossible to provide practical assistance for all the students due to the limited resources of the school. 5. There is need of more entrepreneurial competitions and activities that can stimulate enthusiasm and build confidence. 6. Recruitment companies need to have more soft power students, in this fierce competition, there is need to improve soft power urgently. According to the above six design opportunities, the author uses an online platform to integrate social and classmate relationship, build a network and information sharing platform online under a collaborative innovation studio, to provide active venues, resource pooling which will allow, people to build on their respective strengths in a common space improving each other while solving the cost of human resources hence save time and money. On - line topic activities and competitions, build teamwork and self - confidence, and also help organizations and venture capitalists who are interested in investing to understand interesting ideas and potential teams.

Develop OPPORTUNITY IDEA INITIAL IDEAS IDEA DEVELOPMENT REFINEMENT REVISED USER JOURNEY

Opportunity 1. The current British universities, the schools that can provide incubator and mentorship services are very limited, and the entrepreneurs who enter the rental workplaces of the business incubator face many difficulties. After the investigation, college students choose their alumni and friends as the first people to influence with the information and promote each other. The goal of this research is to make business mentorship more popular and effective and have college students' consultants. Only a more active and effective communication will deepen the understanding of the market society, students can come out of university with academic knowledge and put it into practice. From a practical point of view, such a contribution will reinforce the impact of guidance on potential business creators, especially college students. This will have a strong positive effect on college students with aspirations of starting their own business after the completion of their studies. On one hand, it will reduce fear by identifying promising opportunities to promote entrepreneurship, on the other hand it will also reduce the investment time and resources needed for these opportunities. A literature review of the concept of business opportunities and its determinants.（St-Jean, É., Tremblay, M., Janssen, F., Baronet, J., Loué, C. and Nafa, A. (2016)） 2. Mentors can provide knowledge to entrepreneurs who have just started a business. Our goal is that mentors can promote opportunities for potential entrepreneurs, especially college students. But there is a common difficulty: the lack of understanding of British culture, the British market, the lack of communication of opportunities available for British companies and the lack of access to experienced practitioners at close range or the lack of access to their entrepreneurial development executor. If mentors are to act as knowledge brokers they must find better opportunities by helping potential entrepreneurs get access to new information. This will help students to solve many difficulties in the initial stage of the entrepreneurial process and improve the success rate of junior entrepreneurs.

St-Jean, É., Tremblay, M., Janssen, F., Baronet, J., Loué, C. and Nafa, A. (2016). May business mentors act as opportunity brokers and enablers among university students?. International Entrepreneurship and Management Journal, 13(1), pp.97-111.

Service ecology map Idea

HOW PROJECTS

1. Initial idea

EVENTS

SYSTEM

SET-UP BUSINESS

ACTIVITIES

COMMUNITY

LOOKING FOR INTERNSHIP MARKETING STRATEGY

SOCIETY

Y WH

LEARNERS

PRACTICAL PROGRAM EXPERIENCE BE HAPPIER

FRIENDS

GET HIGHER DEGREE FOUNDERS GOVERNMENT CONSULTING COMPANY SERVICE HR STUDY HARD GET HIGH SCORE INVESTORS ORGANISATION ONLINE COURSE PR MAKE LEARN CULTURE SEARCH UNIVERSITY CO-FOUNDERS MONEY ENGINEER ONLINE RESOURCE BUSINESS PARTNERS UNDERSTAND MARKET TUTORS DEVELOP SKILLS MENTORS DESIGNER EXPERTS LIMITED T2 PARENTS MAKE MORE LIVE IN UK CAREER PLAN CONSULTING INTERNATIONAL INTERNATIONAL FRIENDS COMPANY STUDENTS EXPERIENCE TEAM MEMBERS SEMINARS CONSULTORS STUDENTS NEW OPPORTUNITY T1

ENGINEERING INTERNSHIP EQUIPMENTS

START OF THE STUDY

PRACTICAL PROFESSIONAL EXPERIENCE KNOWLEDGE

SERVICE CONSULTING BUSINESS COWORKING SPACE

SOFTWARE TRAINING

SOFT SKILLS

HUMAN RELATIONSHIP RESOURCES

DURING STUDYING

LIBRARY HOME RESIDENTIAL

AFTER GRADUATION

CAFE INCUBATOR

INVESTMENT ACCELERATOR

AFTER WORK SOME YEARS

COWORKING SPACE NETWORK COMPANY FINANCE

OFFICE ROOM FACILITIES

SKYSCRAPERS OFFICE BUILDING MANCHESTER EDINBURGH HOMETOWN

LONDON BEIJING

WHERE

It aims to generate design opportunities based on motivations and facilitators and make full preparations for the product concept. It is shown in the ﬁgure that user motivations and facilitators are focused on soft power, practical experience, professional knowledge, incubation platform, and project experience. It shows the main factors concerned with users. On the basis of the needs, there is a need to make the next design plan.

GAIN EXPERIENCE

It is shown in different research results that we can categorize different needs through the analysis of service ecological map. Thus, we can meet the requirements in different aspects and dimensions, understand motivations, and communicate with different people and organizations.

PROFESSIONAL METHODS

BIG CITES

MOTIVATION

ENABLERS

Another question that needs to be considered is what is the relationship between the service platform and users and the relationship between users and business? The author read a book titled Service design from insight to implementation, to learn the framework about the relationship of service design, as shown in Figure

COMMITMENT

2.Build a design framework Assumption TOOLS AND INFRASTRUCTURE •What system do I have to build? UTILITIES AND EXPERIENCES •What relationship and bridge do I need to establish between businesses and consumers? environment •What is the interaction between them? •What is the relationship between them? person ENTERPRISE CONSUMER •Where can I find opportunities and touch points for my design? printing The design services need to be based on the relationship between business and consumers, tools and facilities, as well as utilities and experience. The relevant content: environment, people, things, interface, and intermediaries. Consumers endow enterprises with value, while enterprises make promises to consumers, and ensure service content and quality. Consumers give feedbacks to enterprises about their services, while enterprises adjust their business according to the feedbacks. In conclusion, the author mainly makes an analysis of ideas and prototypes from the environment, people, objects, interfaces and intermediaries. The focus is on user experience map and design blueprint. A lot of attention is put into the update of services, finding out the value of the design, and how to break through some design limitations, in order to achieve relatively good operating efficiency. Environment: it is mainly about geographical factors, such as British market environment, and the situation of foreign students. Things: printed media and other media available, including communication equipment, and interface design. Agent: Offline job provider, and online app service provider. 41

product Interface agent FEEDBACK

FEEDBACK

VALUE

Polaine, A., Lvlie, L. and Reason, B. (2013). Service Design. New York: Rosenfeld Media.

INSIGHTS General: •People want more effective communication •People need more selective topics •People need to find a suitable mentor to consult •There is need of a more open workplace •A more intimate office space is more efficient •Have a good eating snack •Very good rest or place of entertainment •Being able to discuss •Phones can be used to control some of the equipment •Effective network

WHAT IF

A networking platform for mentors and mentees More specialized oﬃce space Imaginative space 1. Online social media 2. Oﬄine creative hub

ISOLATE VARIABLE A prototype that brings interesting topics and particular mentors to your life.

DESIGN PRINCIPLE Support the online platform and offline platform. Provide resources sharing service to students according to different situation demands. Online platform based on the availability of fast and effective timeliness, good visual communication design in building a good demand structure, optimize the service and allow users to solve some problems without the offline solution through the network, even if not online can be connected to people to find relevant information.

ReďŹ nement The main services provided are: 1. Peer mentoring: free question and answer. You can ask questions on the platform, 2. Online Live is skill - sharing for some professional mentor who can provide online support. A summary of the experience of work and some professional techniques, or a more focused view of the frontier. In On-line live, you can choose courses based on topics of interest to you the mentor provide and play them online and discussions can be done online. For these courses there is a need to pay. 3. Enterprise skills training course Including social media, brand, public relations, ďŹ nance and law and many other areas. We also developed speciďŹ c workshops, such as "how to commercialize your design" for fashion and design students. Our workshop is made up of industry experts and a group of mentors, who support our students, and also beginners to support graduate design and delivery. The workshop is interactive and applies to all students at the university, not just students interested in starting a business

Workshop Topic: What‘s your career in the UK？ What if ‘OFFLINE HUB’

1. LOOKING FOR WORK OR OWN A BUSINESS IN THE UK? At the same time. Find a job to understand the market. Take part in business circle. 80% Start a business. 20% T1 is easier than T2,but still high competition among students

STUDENT 2. RETURN HOME OR BUSINESS IN THE UK TO ATTRACT YOU MORE? In the UK. would like to experience the market and business, culture, accumulating experience, for the subsequent return to entrepreneurship to the international development of resources

3.IF YOU DECIDE TO START A BUSINESS, WHAT DO YOU THINK IS MOST NEEDED? Beliefs / team / times environment background policy etc / time / resources.

Where start up the business depends on the opportunity and the relationship between the network, but basically speaking, rich domestic resources, investment, the British creative, entrepreneurial atmosphere more open

MEDIA：WECHAT GROUP

6. WHAT DO YOU THINK OF COWORKING SPACE, WHAT DO YOU THINK ARE PEOPLE IN COWORKING SPACE? WHAT IS THE HELP OF COWORKING SPACE FOR YOU Have not been to coworking space, but feel that start-up teams and freelancers will go to different areas of the city to improve the standardization of office services or in a city to provide a different working environment experience or low-cost office or work together to understand other Company teams may have cooperation opportunities.

4. WHAT ARE THE CHARACTERISTICS OF YOUR IDEAL INCUBATOR? HOW DID YOU PLAN YOUR CAREER? Hardware provides good working environment equipment Software provide opportunities to train network resources and so on. Career planning accumulate experience and resources in the UK preparing for returning home business

PARTICIPANTS： LONDON STUDENTS 2 RCA STUDENTS 1 UCL STUDENT 1 SAINT MARTIN 1 QUEEN MARY UNIVERSITY STUDENT

5.WHAT RESOURCES AND HELP DO YOU NEED IN YOUR ENTREPRENEURIAL PROCESS? 1. Timely update of information changes (such as policy changes related to my business or what new policies, etc.) 2. Low cost of office costs 3. Office operations operators (the most basic office services) 4. Recruitment help

Expert suggestion

1. It is diďŹ&#x192;cult for students to get investment Social practice experience is important

1 YUZHANG Victor China TsingGrand Capital Inc. - CEO

2. Population is not big enough for market The British population is more than 6000 million people, the market has not enough eďŹ&#x20AC;ective users for business

3.The feasibility of the project is more important

Innovation often do not ďŹ&#x201A;y, pseudo demand. The key is to be able to fundamentally solve the problem, can landing

4.The project mainly depends on the team

Need to directly understand. Need face to face conversation. More participate in overseas projects, Europe and the United States.

5. Pay more attention for accessibility

Technology Accessibility

Business models must be technology More contact with practice, real application, useful, and sustainable business There are patents and technology, there are breakthroughs to support

6.Network

how to connect the customer through the network together

Market demand The long tail 45

Team members

2 MaiLu

1. The entrepreneurial ideal

Abandoned the MIT chose Stanford's management profession。

2.Stanford university itself is an incubator

There will be a lot of investors and people who share the experience to preach and find entrepreneurial team

3.Chinese are not familiar with the US market

more difficult to integrate into the American way of life and consumer attitudes

Stanford University Management Science and Engineering Fine Goods APP - Founder Exports household electricity, the open style of life

4.Incubator is not the only choice

Enough resources, knowledge is the most important. We need contacts and knowledge

5.The atmosphere of the start-up area is important

Choose a community where a lot of successful business once began to work

Why ：* Cheap * Home * Convenient recruitment（near top Universities） * Convenient communication （cafes around）

6. Company growth is accompanied by changes in the workplace From residential to office to Beijing's best Galaxy SOHO now

Statistics of workingspace trend By2020 40% of the American workforce will be FREELANCERS TEMPS INDEPENDENT CONTRACTORS SOLOPRENEURS

Coworking doubles each year

In an annual survey, those that work in coworking spaces were HAPPIER HEALTHIER MORE PRODUCTIVE

68%

felt more focused

71% felt more creative

70%

felt healthier

90%

of people surveyed at coworking spaces said they felt more confident when coworking

62% felt improved standard of work

statistics compiled from Forbes, the Bureau of Labor Statistics, Deskmag and kap Design.

Service Ecology Map

The users Co-creative On-line Platform

Networking Building relationships and interest groups

Skills-sharing

Hot topic to discuss

Ask questions To share personal experience

Create account

Join the interest groups

Join the community

Events Schedule

Events

一起参与

The Sponsor

圆桌会议

Selling market (selling related tools or design work)

Upload CV/Project

Provide online and offline appointment meeting according to interests booking counseling appointments.

Design market

Co-Creative On-line Platform

Focus topic

Experts Pool

Events & Activities

Round Table Mentors as special guests join in the roundtable

Looking for a career mentor, conclude a mentoring scheme

Creativity Boost Design Lab

Innovation to accelerate the activities

Incubation Programme

Road show

Evalution/Testing Lab Professional mentor reserved Mentorees’ specific courses

Professional business mentor gives entrepreneurs related consultation and guidance, or engage in the operations of a company.

Co-Working Space

Show case

Mentoring Service

The collaborative office

Move in Collaborate

Mentor assessment enterprise growth Mentor assessment enterprise growth Mentor coaching team find financing and adjust the plan on a regular basis and adjust the plan on a regular basis

co-working space Entrepreneurs

The reference graphic ：some icons from vectorpocket / Freepik

Testing I try to set up online & OFFLINE relations of the whole system, and design the service of an ecological diagram. Can be seen in the figure, between online and offline by some activity and accelerate innovation, enterprises, and roadshow The sponsor provideS stable offline HUB and stable mentoring resources, good creative office environment, service process as shown in figure EVENTS：Events Schedule， MENTORING SERVICE： Professional mentor reserved， Mentorees’ specific courses， Mentors as special guests，join in the roundtable INCUBATION PROGRAMME：Mentor coaching team find financing， EVALUTION/TESTING LAB：Mentor assessment enterprise growth and adjust the plan on a regular basis CREATIVITY BOOST：Innovation to accelerate the activities MOVE IN： Professional business mentor gives entrepreneurs related consultation and guidance, or engage in the operations of a company. The collaborative office EXPERTS POOL DESIGN MARKET JOIN THE COMMUNITY UPLOAD CV/PROJECT SKILLS-SHARING NETWORKING FOCUS TOPIC

Feedback： I took some of my classmates for testing，ask the feedback of the classmate, generally the following a few ideas: 1. I want to know more details about the online service? 2. Could I add feedback, it is good to iterate the product. 3. I want to know if I could get a chance to be a mentor? or take part in their entrepreneurs business road show？

With the RCA and UAL Service Design students hold a user-participatory research workshop LIVING LAB Content: Diﬀerent people experience characters to test service process Location：old street Time：6PM, 28th JULY

Livinglab 50

Delivery

Livinglab

The mission To give every mentee the power to communicate with mentors anywhere in the world

The Vision A world without communication barries between students and professionals

The primary goal of the practise was to determine the root cause of different problems in mentoring industry by repeating the question “Why？”

Problem with Mentoring Industry

Hard to find the best-match mentor

Limited sponsor

Do not know enough about the mentor

No mentoring feedback

why dose this happen？

Entrepreneurs hard to High coaching fee from Difficult to select peers may be consulted Lack of communication Under normal circumstances, network information in a mess An extremely low chance to meet find investment consulting company why are they do not the university offers students and more consultants like meet outside？ why does it happen？ more complete mentoring service but some schools limited, Different professional background, No confidence to make an appointment Language barrier don't know what is the mentor many students don't know expensive and low effectivity online with counterparts good at and willing to share? how to make an appointment to mentor Not in the same city Low returns to mentor Have rejection to strangers Hard to contact Don't know whether there is a peer Long complex application Don't want to be holding time Long distance is willing to help limited mentors and high threshold Too much social software providing Refused to be disturbed， appointment process Lack file information exchange network information but unable to get to know each other very well

Do not know what knowledge mentees need or what background of mentors

Lack of promotion

No monitoring system

No offline course planning

There is no evaluation submission platform

why this happen?

Which mentor is avaiable what context of the course or topic from a mentor？ Time or location？

No email ，poster a nd APP promotion

There is no record, feedback, planning, reflection

There's no point to chat easily with the adviser, don't know what to ask, don't know what the Mentor could share

Difficult to distinguish between the mentors’ quality and courses’ popularity

Just want to provide job information on the Internet to increase the chance of seeking a good job

Crowdfunding & Free online Information filtering best-match mentor and mentee

Online Service

Lack of more effective information platform

Pay for mentors The stable activity and meeting place

co-creationspace offline, combining the consulting online with service offline

Can make an appointment online and discussion directly, then offline

promote through companies employment training and incubator activities offline advertising through social medias

Online tracking offline periodic evaluation

Online cloud storage file, multimedia classroom speech offline print files

online evaluation, star rating

Search other interesting topics

Sh are inv inter iti es bec ng yo ting o u to Ev me a r frie pic， alu ati men nds t on tor o jo (an in ne on we ym xp ou eri so en r re ce al n am e)

Joi n sub the C m o ch it p - X, oo ers fin se in onal d r ter in ele est for va an ma nt int d con tion, ere ce stin rn gt , op ic

LEAVE

Online Q&A

Online courses

Check the information of avaiable mentors

Sharing personal insights, summing up experience and become the new mentor

remoting discussion

To apply for Offline discussion an appointment investment

management trainning competition & road show

3. Basicly solved the mentees how to find the corresponding mentors, how mentors to be found (demand).

Upload resume directly

More focused topic discussion To select the interesting fields

Can find the same interest in friends chat topic

Offline workshop offline games

To know providing courses, booking mentors according to the background information and cost, meet offline. The CO - X HUB can participate in offline roundtable

Mentors introduce investors to entrepreneurs, modify the management and operation problems

individuals registered need to fill in a lot of personal information, a waste of time.

Privacy issues

[security]

[maneuverability]

[Convenience]

Teleconferencing unable to meet people, Not easy to further explore and expand

There's no interesting point on page. Because we are unfamiliar too much information, with each other, need to pay, so we need to time to know need to confirm the time and place. at the first meeting.

[effectiveness] It is more tedious to fill in the resume

Share through social media.

Feedback When students score, they know your score will not take effect immediately, moreover is anonymous, so the evaluation will also be less scruple.

Mentors sign long-term agreement customers designated special training plan and time

Don't know what is context in a community, words and content seem longer.

Theme seems chaos, there is no importance

Teleconferencing can solve the problem of transport and distance

Roadshow Improve financing opportunities

[readability]

[Quick]

Evaluation remote meeting

creative workshop

On the menters’ view, the key consideration: 1. New mentors just move into, in the case of no comments, how to guide mentees to come - > found - fresh 2. Old pro services of good quality and how to further promote - > find - High praise the homepage mentors show as a result, the retrieval path (function)

Can quick login interface simple and beautiful Experience bright spot

Experience pain points

See who were participating in topics

Planning

In order to complete the display, according to some perspectives that how mentors matching mentors 1. The mentees have a specific problem, know their own problems which belongs to the field - > classification retrieval, recommend to you 2. The mentees have a specific question, don't know their own problems which belongs to the field - > find - search 3. The mentees do not have a specific problem, want to extend the knowledge > theme is recommended

[authenticity]

Domain keywords are random. Unnecessarily touchpoints, I want to see the key words.

For the app to share, it is unsure to cover all sharing preferences Although free to choose place and time, butwithout framework and plan, sometimes it will be very boring, subject becomes just chatting.

[content set]

[timeliness]

Different people with difference backgrounds Hard to find the positions and prepare specific content. break tea

[Offline arrangement]

Can meet many finance companies and investors. but not clear issuer's standards mentoring meeting place, [Know equipment we need time to prepare the tools and communication content

[comprehensiveness]

In the same city and even the same industry, for fear of hurting sb.'s feelings, is a difficult problem how to guarantee the objectivity of the evaluation.

[objectivity]

thyself]

[offline activities arrangement]

The core value

REVISED USER JOURNEY

TOUCHPOINTS

Join the community of interest

Browse interesting sharing topic Register, login, fill in personal information, professional background

DEVELOP

Of fli Ro ne de u s Cr ndTa ign la eat bl b Ge ive e t to Lab as geth we er ll a to s th dis e fe cus Int asi s th ro bil e p tea duc ity ro m e in , jec t an con ves d p str tor the arti ucti s, rem cipa on, ote te in ses th sio e m n. an age me nt,

nd r

dv ice an t pa to fi rti nd cu lar rele fie van ld an t solu d m ti en ons, tor s fo ra

USE

Bu il fin d net d w to topi orki pa cs ng fin rtici of co d l pat m i m e k Ca n b ed - in on on i an e pe mind line ntere sw rso bra rou st e n r If y to al n i o so ex n to dta wi u wa meo peri disc ble th nt u n en Ca the m to m e els ce sh ss tog n p en ak e's ar e a c ay f tor e an que ing ther. o o o a st Ca lumn r a m f a o ppo ion n m liv en pen int m t HU ee e co or ing en t c u ac b te Ap pro ach o rse d cord olum in vi p n t h ir Al ointm des m er in ectly g to , so ， a C e Ca can nt c teria O an n b ls X to acco e a o be o and Hu ma rd ne- ne too b, off ke a ing to to-m -on- ls. lin n a e d pp the any one， isc oin pro uss tm fes ion en sio t o na nt lm he en pla tor t fo rm ,

JOIN

eso urc e

AWARE

key behavior

PHASE

[bjective] To confirm quickly

[Topic] know fairly well

[Search]

[Appointment way]

[Transaction process]

[comment system]

1. How do I find the experts I need? In the student perspective, the expert service is equivalent to the goods. Effective sorting is a key step.

With online analogy, so the key steps: Mnetors and mentees two-way decision (do you want to look for me, I'm sure I can service for you). Mnetors and mentees how to agreed to meet offline; How to complete the online confirmation and evaluation after meet. Online - > offline - > (online)

Expert sorting & in classification retrieval, expert home page into four dimensions: comprehensive, meeting times, scoring, price. Corresponds to the electricity, the number of high praise, integration, sales price. In theme recommendation, don't give mentees reorders’s choice, only the default sort. Reason is that the subjects which mentors recommended are filtered, and the number is not much, not sort of demand.

One-on-one meeting appointment way remote call, small group classes, and so on. Emphasises the interview, the reason is that online communication may seem easy, but the user's behavior pattern is full of people are not familiar with, experts may not be able to accurately grasp the students' reaction. After elected the right mentor, students can choose mentoring services. Seen from the type of service form, relative to the remote online chat, more support mentors do offline questioning.

To make an appointment

"Topic by comprehensive mentees anonymous score line system algorithm, and a variety of factors concluded". Experts see score, don't know which students comment, and even don't know if other things not well enough, so we have a variety of factors. The only can do is to improve myself. Score every three added, subject once update. When students score, know your score will not take effect immediately, moreover is anonymous, so the evaluation will also be less scruple.

2. How do I predict if the expert is matching? First is the expert qualifications can do my job; And then his ability to match my confusion.

Metee’s problem is willing to make an appointment with a mentor. The agreed time and place. Whether mentees hope to meet occasions match mentors time and convenience.

SERVICE BLUEPRINT Co-X

users

online Register, login

Emotion

fill in personal information

professional background

building networking

Browse interesting sharing topic

many related topics and mentors shown

Search other interesting topics

leave new question in column peer mentors can answer questions by voice or text or photoes.

Check the information of avaiable mentors

talking with a mentor through remote video

Sharing personal insights, summing up experience and become the new mentor

pay for a live round table meeting remoting discussion

Evaluation

mentors

Q & A

Action

offline move in Hub

Mobile phone

Physical evidence

CO-X HUB

Reception desk Receptionist

Online registering

customer action

UI profile

Online page

Information board A&Q Sticky notes

Fill in the online CV

UI - homepage

classification A&Q New column sharing

Public room

Figure out which Context is user seeking for Ask question Answer questions directly Edit new column

To apply for an appointment

Round Table

Q&A board

Offline discussion

UI Mentors list

search result list

Column content comment

Round tableroom

Multi-media room

Road show hall

Live course context Payment inviting friends

Printing paper Advertising DM

Reading the context and sharing，commenting

buy a course

Follow the mentors and column

Invite friends sharing documnets

online

Learn course online sharing topic to others talk and discussion

line of interaction front of stage interaction line of visibility

back of stage interaction

google map calendar email

offline

APP website Co-X Hub

Customer service

Promotions

subscription notification

IT - department

Data uploading

automatic sending

Name card Printing promotion

Event Schedule

advertising promotion

IOS

Column &Topic

Mentors contacts

promotion subscription information board

The back-end data push The front to present

Live video

Chatting page

Attending the mentoring course Attending offline course Offline viewing and advertising activity schedule Entrepreneurs take part in the road show

Digital equipment

Investment

Private tutoring custom content，location，time order a table or seat

mentoring process confirmation uploading documents and PPT to cloud

CO-X Hub table seat

Name card stationery calendar

sharing to others comment evaluation

Road show

Mentoring list mentoring service mentor contact mentor appointment

Location documents

Front desk consultation

Remote meeting

sharing comment rank star

Live course Chat bar

VCR projector teletransmission

Training

creative workshop

chatting and sharing ideas

Choose online courses and matching mentor

choose best-matching mentor

Planning

Creative tools printing paper printer

follow the best-matching mentor Get to know mentors’ details

Take part in activity

Roundtable meeting

sharing documents make an appointment

Follow the Proposal plan Prepare the documents for appointments

Face to face meeting

Evaluation

Tea break resting room

reflection of mentoring course process

Confirmation of every time appointment

Mentoring project schedule

Feedback and comment

Feedback & evaluation

Co-X HUB TANK

Remote technical

Third Party Google map Google calendar Email

App store

printing shop

line of internal interaction APP TECH APP TECH

support processes

IOS University career sopport centre

Company employment training support

evaluation

Equipment support

PROTOTYPE

Ask

classiﬁcation

New experience sharing A

recommendation

Posts

proﬁle

Answer Matching seeking questions

Check Need upload ID & CV

Content recommendation list

PAYMENT AND OPEN THE COURSE

mentor recommendation Mentor

Edit context

Add Name

List

questions context

Payment Most of the courses with cheap prices we can top up bitcoin through the internet

Mentors

experience sharing context uploading ﬁles

search available and matching mentor

submission

LIVE COURSE

Add Name

Article

Add experience

Article

Features

List

Live course online discussion voice&text&photo

CONFIRMATION DETAILS OF APPOINTMENT

Mnetor‘ courses

Pay for mentoring appointment

ofﬂine creation Lab

answering text

Video Player

Features

submission

Choose Payment Join in one course

submission

MENTORING PROCESS chatting sharing discussion documenting voice record

Add star comment

Article

Online course

Check personal contact Location Time User project problems

Video Player

ofﬂine appointment

personal contact Input personal contact Location Time Own project problems input consulting plan upload documents in cloud

Off-Line Co-X HUB

Process conﬁrmation

Chat details

Comments

ONLINE SERVICE

Sketch

9 41 AM

100%

Co-X Gyumiki

Sketch

9 41 AM

100%

Sign with a social account

9 41 AM

100%

2:34

Speaker

LuMing

-3:49

LIVE

Sketch

WHAT IF According to the finishing issue, according to the timetable and career planning trends and needs Design online quiz sharing platform and offline creation space, mainly for the same age and business needs 1. Students like to find high school alumni, or in the same city students exchange advice, understanding 2. Students like to learn some of the life of learning and skills, entertainment is more suitable for schools and areas of life This requires that our products be designed in accordance with this area. 3. Students have a lot of trouble with unfamiliar markets and urban cultural and language barriers. Students can ask questions online, participate in roundtable topics, or share personal experiences of interesting topics, students can comment or send flowers. Voice or video discussion space Line dots, you can record the contents of the round tables shared on the web. For the employment problem, many students do not understand the market or business problems, do not know their lack of ability. Online business experts can often send some corporate culture and professional skills to share jobs, can enhance business opportunities and students exchange opportunities. 7. The peer tutor and industry instructor. Business students and professionals can share and pay for suggestions, submit their own online sharing, video or case. Line space can be stationed by entrepreneurial entrepreneurs, invited enterprises can use the work free of charge, to carry out activities. At the same time, the company's senior staff can regularly with the relevant professional students to complete the project. Can help college students to exercise early, understand the market opportunities, on the other hand, can improve the efficiency of enterprises, recruit more suitable and better staff, reduce the cost of time and probability. 9. expert tutor after review can download online video upload, we regularly interact, you can set the payment. Scholars can pay for their own interests and topics to watch and online discussion, want to know the knowledge. Or participate in practical activities. All co-mentors or real-name tutors must be real names. You can have your own column, but you should review the background information. You can share your own answers, interesting questions or share your experience. There are some good answers to thank the tips. 13. For entrepreneurship issues, especially for Chinese students, domestic and foreign investors will be invited to interact with the studio. To better understand the overseas study and growth of Chinese students, enhance trust and relationship.

CO-X HUB

The entrance

the roadshow hall

Round table

multi-media studio

Private round-table conference room 58

CONCEPT FORMATION International students come to unfamiliar countries face a lot of problems: Highlights of the highlights are: 1. Diﬃculty in language communication 2. Do not understand the local life and culture 3. How to plan for new learning 4. need to pay attention to the study 5. Problems in life 6. Where to play, what delicious? 7. How to improve learning ability or language skills 8. How to plan for employment 9. Do not understand the market How to ﬁnd a job How to start a business 12. Lack of project experience 13. lack of funds 14. Need more resources 15. mental and health

VALUE How to build knowledge sharing and cooperation platform, Helping students to build knowledge and experience reserves. From the state of the city to the university, set up an ecological circle. Set up contacts, find fellow alumni, and can ask questions, answer. You can find a lot of alumni left before the valuable sharing of topics and cases Can be a new questioner, to help more people to help each other. Life problems become a topic, we can discuss together, together to find ways to share an experience. Invite local business mentors to sit on the platform and share cases. Resolving students do not understand the local market and local social work, can improve students' cognitive opportunities. For the important topic of professional influence, set up a column, invite experts to guide the presence, sharing, paid advice, all the way. You can see on the Internet, you can pay the consultation line one by one or according to the arrangement of the mentor, all the way, co-x Hub together to share classes. Support international students to create more jobs. So to the entrepreneurial team to carry out regular training on a regular basis. Become a member later, the joint-X will invite experts in the field of technical, legal and other aspects of support, so that the team did not worry about. Psychological counseling to protect privacy, students can be anonymous online questions or line in the closed room for counseling. Regularly organize different activities to stimulate everyone to create enthusiasm. Can be discussed online by voice. Q & A.

Q&A OFFLINE BOARD

In the co - x hub, because diﬀerent people together, we can set up an exchanging ideas board at an open public area. Some people have questions and others would like to answer. Stick note, contact way, tell people can contact him to ask. If a lot of people have the same problem, then according to this topic, you can be invited to hold a roundtable, oﬄine friends could come, live online discussion together.

In the resource bulletin board, you can tell you that you can provide others with what kind of resources. Bulletin board is an internal information resource sharing platform.Become a member, you can show your skills here and can provide the service, if others are interested in your resources, you can meet with him in the CO - X HUB to communicate with you. Such as 1. I am big in the preparation of entrepreneurship students, learn financial management, good at the algorithm, have 2 years working experience in the domestic, but I don't know the market and legal, interested can look for my talk. 2. I am a designer, I'm good at doing graphic design, website and App visual design, can find me with interesting project. 3. I am an investor, I am looking for an intelligent hardware project, if you have a project proposal, you can find me chat. 4. I am an amateur DIY enthusiast, I will do 3 d printing, some small spare electronic production, I can teach you to do something fun. Co - x Hub need everyone's help each other to grow up together.We can meet each other on the wood space platform, share your knowledge to help others, at the same time also need help from others.Welcome to Co - X Hub space, a full family together to form skills.

Dining is self-service dining area(microwave ovens, water dispensers, coďŹ&#x20AC;ee machine, sauces, tea, Vending machines)Pay order (electronic scan code, each meal is a ďŹ gure with a QR code) mobile phone order, delivery, waiting tables and chairs, eating area.Take meal (special meal window, paste the name box, lunch box, food recycling, recycling box)

Intelligent - intelligent ordering service, intelligent reservation or seat.Intelligent adjustment control screen, remote meetings.Completed together with the online app platform.Air conditioning adjustment and lighting adjustment can be manually adjusted refer to Philips lighting system.Self-help changing environmental protection - a smoke-free, garbage sorting, intelligent kitchen.Solar power supply - heat system.Communication - business, entrepreneurs, and students to communicate with mentors multi-function - workshop, maker space, Open, half open, enclosed space.The conference room.Model space, exhibition space.Information board - project and recruitment information, and activities-entrepreneurs oďŹ&#x192;ce area enclosed case communication area, consulting area semi-closed general equipment: printer, projector, apple desktop maker space: 3 d printing, book binding machines, electronic components.Computer, and the raise equipment information board (involved in the crowdfunding is free to use)

People can have the following several ways to choose the roundtable discussion topics from topic board entrepreneurial teams to discuss investors see the entrepreneurial team discussion creative workshop

1. Desktop in public area is colored glass Can write book ideas directly. 2. Semi-enclosed space round table room is for some people involved in conďŹ dentiality projects

Reflection Mentoring is a scalable and sustainable career & business assistance service that aims to provide students and workers with helpful Q&A platform online and offline so as local people talk and ask in their cultural market. The way of how to combine and integrate the people together through building a wide networking community is helpful to be used in working space for entrepreneurs and any other mentee. In the design process, the initial user is the international students, entrepreneurs to start the demand and lifestyle research. But in the progress of the project, especially during offline interview, the Mentor service did not get a good opportunity to experience, especially entrepreneurs in the incubator and coworking space, it is not only to spend a lot of time, money to find the right Mentor business consulting, but also need to rent a station in order to enjoy a lasting and stable communication and community networking. Through the combination of online and offline, and strive to find ways to work together to create a good and sustainable resource model. Participation, online sharing Q & A, line met meeting. In particular, the online course discussion area, as well as the file upload cloud storage, offline multimedia sharing to make learning more efficient. In the Mentor service process, for the lack of understanding and plan, no focus on the advisory services. Try to add a user participatory assessment, not only can be users to become a communication and sharing, but also help users to evaluate the service recommendations to help enhance the Mentor Think tank itself at the same time, you can also help other users find reference suggestions. Offline service space is designed as a functional space, in addition to the basic office features, with particular emphasis on the Q & A board and round table design. Online courses and Mentor line consultation services, can be completed here. Users can rest assured that the use of Co-X Hub in all office supplies, you can also design all the equipment in the innovation office, enrich the existing features and equipment. The sponsor can be multi-faceted, university or profitability co-creationon spa incubator, can join Co-X so that X becomes infinite. In terms of capital and line equipment sustainability, can be done in accordance with profit and co-ordination.

Reference #4, D. (2017). Design Lab London. [online] Meetup. Available at: https://www.meetup.com/DesignLabLondon/events/240727962/ [Accessed 11 Aug. 2017] Accenture.com. (2017). 2016 UK University Graduate Employment Study - Accenture. [online] Available at: https://www.accenture.com/gb-en/insight-2016-uk-university-graduate-research [Accessed 11 Aug. 2017].. Youtern.com. (2017). Cite a Website - Cite This For Me. [online] Available at: http://www.youtern.com/thesavvyintern/wp-content/uploads/2017/04/2017outlook.png [Accessed 11 Aug. 2017]. Medium.com. (2017). 360 Creative Hub – Medium. [online] Available at: https://medium.com/@360creativehub [Accessed 11 Aug. 2017]. Forbes.com. (2017). Forbes Welcome. [online] Available at: https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/adrianalopez/2013/04/25/coworking-is-it-just-a-fad-or-the-future-of-business/&refURL=https://www.google.co.uk/&referrer=https://www.google.co.uk/ [Accessed 11 Aug. 2017]. Graduate Market Trends Winter 2016. (2017). Graduate Market Trends Winter 2016. [online] Available at: http://viewer.zmags.com/publication/c06bbe6a#/c06bbe6a/1 [Accessed 11 Aug. 2017]. Twitter.com. (2017). HESA UK (@ukhesa) on Twitter. [online] Available at: https://twitter.com/ukhesa [Accessed 11 Aug. 2017]. Routledge.com. (2017). Higher Education Strategy and Planning: A Professional Guide (Hardback) - Routledge. [online] Available at: https://www.routledge.com/Higher-Education-Strategy-and-Planning-A-Professional-Guide/Strike/p/book/9781138635210 [Accessed 11 Aug. 2017]. B the Change. (2017). Incubators of Positive Change: Startup Accelerators Supporting Social Enterprises. [online] Available at: https://bthechange.com/incubators-of-positive-change-startup-accelerators-supporting-social-enterprises-5c32781ba4fa [Accessed 11 Aug. 2017]. Universitiesuk.ac.uk. (2017). International students now worth £25 billion to UK economy - new research. [online] Available at: http://www.universitiesuk.ac.uk/news/Pages/International-students-now-worth-25-billion-to-UK-economy---new-research.aspx#sthash.5HhJwgY2.dpbs [Accessed 11 Aug. 2017]. Universitiesuk.ac.uk. (2017). Masters with a purpose: taught postgraduate employability and employer engagement. [online] Available at: http://www.universitiesuk.ac.uk/policy-and-analysis/reports/Pages/masters-with-a-purpose.aspx [Accessed 11 Aug. 2017]. Universitiesuk.ac.uk. (2017). New HESA data on student numbers – our summary. [online] Available at: http://www.universitiesuk.ac.uk/blog/Pages/HESA-student-release.aspx#sthash.8auNf5R6.dpbs [Accessed 11 Aug. 2017]. Polaine, A., Lvlie, L. and Reason, B. (2013). Service Design. New York: Rosenfeld Media. St-Jean, É., Tremblay, M., Janssen, F., Baronet, J., Loué, C. and Nafa, A. (2016). May business mentors act as opportunity brokers and enablers among university students?. International Entrepreneurship and Management Journal, 13(1), pp.97-111. Bloglovin’. (2017). Stories On Design // Coworking Spaces. (Yellowtrace). [online] Available at: https://www.bloglovin.com/blogs/yellowtrace-1490643/stories-on-design-coworking-spaces-4755635818 [Accessed 11 Aug. 2017]. Turner, Y. (2007). Reflecting on the Relationship Between Standardised Admission, Academic Expectations and Diverse Student Cohorts in Postgraduate Taught Business and Management Programmes. The International Journal of Management Education, 6(1), pp.7-13. Unicareer.org. (2017). UniCareer - Your Ultimate Career Solution. [online] Available at: http://www.unicareer.org/ [Accessed 11 Aug. 2017]. Anon, (2017). [online] Available at: https://www.workspace.co.uk/ [Accessed 11 Aug. 2017]. GoUni. (2017). 在英国就业找工作难不难？『英国留学生就业全析』 - GoUni. [online] Available at: http://www.gouni.co.uk/zh/%E3%80%8E%E8%8B%B1%E5%9B%BD%E7%95%99%E5%AD%A6%E7%94%9F%E5%B0%B1%E4%B8%9A%E5%85%A8%E6%9E%90%E3%80%8F/ [Accessed 11 Aug. 2017].