ORGANIC
CRAFTED
TR
™ AC TOR
SODA
co
BRAND GUIDELINES TRACTOR SODA CO. – BRAND GUIDELINES
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LOGO – Primary
Primar y Logo Lock-up
S econdar y Logo Lock-up
TRACTOR SODA CO. – BRAND GUIDELINES
Tertiar y Logo Lock-up
2
LOGO – Secondary
Primar y Logo Lock-up
S econdar y Logo Lock-up
TRACTOR SODA CO. – BRAND GUIDELINES
Tertiar y Logo Lock-up
3
LOGO – B/W
Black Logo Lockup
TRACTOR SODA CO. – BRAND GUIDELINES
W hite Logo Lockup
4
LOGO – Usage
Primar y Logo Lock-up ( Minimum space allowed bewteen logo and other element s )
S econdar y Logo Lock-up ( Minimum space allowed bewteen logo and other element s )
TRACTOR SODA CO. – BRAND GUIDELINES
Tertiar y Logo Lock-up ( Minimum space allowed bewteen logo and other element s )
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LOGO – Don’ts
Do not alter logo lockups
Do not switch colors of logo
Do not distort
Do not rotate
Do not add gradient s
Do not alter colors
Do not use primar y lockup for small applic ations
Do not separate element s of logo
Do not place lockup over bus y or over conflicting backgrounds
TRACTOR SODA CO. – BRAND GUIDELINES
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LOGO – Co-Branding Don’ts
T he Tractor S oda and Panera Logos are too close together.
TRACTOR SODA CO. – BRAND GUIDELINES
T he Tractor S oda and Panera Logos are too close together.
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LOGO – Co-Branding Do’s
B oth the Tractor S oda and Panera Logos have enough room that they do not compete with each other.
TRACTOR SODA CO. – BRAND GUIDELINES
Both the Tractor S oda and Panera Logos have enough room that they do not compete with each other.
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FONTS HEADLINES Trade Gothic – Bold No. 2
SUBHEAD Bitter
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890
BODY COPY Dosis Regular
Dosis Semi-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
SPECIAL USAGE Sign Painter – HouseScript
abcdefghijklmn opqrst u vwx yz 12 3 4 5 6 78 9 0 TRACTOR SODA CO. – BRAND GUIDELINES
Sign Painter is used for listing ingredients and “Farm to Fountain” tagline.
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COLOR
R: 232 G: 225 B: 200
HEX e8e1c8
TRACTOR SODA CO. – BRAND GUIDELINES
R: 160 G: 128 B: 86
HEX a08056
R: 45 G: 35 B: 24
HEX 2d2318
R: 0 G: 0 B: 0
HEX 000000
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Machine Decals
MACHINE - Standard
TRACTOR SODA CO. – BRAND GUIDELINES
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MACHINE - Custom
ORGANIC & NON-GMO
ORGANIC & NON-GMO
ORGANIC & NON-GMO
ORGANIC & NON-GMO
ORGANIC & NON-GMO
TRACTOR COLA
LEMON GRASS
PINK TRACTOR
COCONUT
GINGER BEER
ORGANIC & NON-GMO
ROOT BEER
with
with
with
with
with
with
cinnamon &
lime &
ginger &
cinnamon &
citron &
s we e t b i r c h &
vanilla
citron
c u r ra n t
vanilla
l e m o n g ra s s
wintergreen
TRACTOR SODA CO. – BRAND GUIDELINES
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Print Materials
PRINT – Poster
Tagline
CTA
Farm to Fountain
ORGANIC & NON-GMO On-Brand Photography
Primary Tractor Soda Logo
We are Tractor Soda. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
TractorSodaCo.com
TRACTOR SODA CO. – BRAND GUIDELINES
Additional Copy if needed Website + Social Icons
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PRINT – Table Topper
TRACTOR SODA CO. – BRAND GUIDELINES
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PRINT – Sell Sheet
AVA IL A BL E F L AVORS
TRACTOR COLA A N E W CRO P OF SODA
• Made with real deal organic roots, spices, herbs, fruits, bark, and minerals.
CUCUMBER
COCONUT
with
with
with
cinnamon & vanilla
lemon & citron
cucumber & spirulina
citrus & sea breeze
Dot# 637486
• Certified Organic
LEMON GRASS
with
Dot# 637492
Dot# 637494
A true original, this bubbly concoction couples lemon grass and citron with undertones of lime and grapefruit.
Combining cucumber with melon gives this soda a refreshing kick while the spirulina adds a touch of minerality.
BLOOD ORANGE
GINGER BEER
ROOT BEER
with
with
with
with
pomegranate & turmeric
citron & lemongrass
sweet birch & w intergreen
licorice & nutmeg
Inspired by the sodas of yesteryear, Tractor Cola’s rich flavor is a blend of kola nut, organic cinnamon, clove, aged vanilla, and citrus.
Dot# 637489 A full-flavored coconut-based soda with a just hint of citrus, this effervescent elixir will transport you and your taste buds straight to the tropics.
• Non-GMO • Organic Raw Cane Sugar Sweetened
Also available on tap! We believe soda has to satisfy more than just taste buds, it has to satisfy people’s desire to be more healthy. That’s why we take our sodas back to their roots. Tractor is a soda for those who read the label, those who want 100% organic, high quality ingredients without sacrificing flavor or fun.
Taste our refreshing new take on soda! For information & samples please contact: The Avalon Group · 949.713.2702 · w w w.TheAvalonGroup.com
TRACTOR SODA CO. – BRAND GUIDELINES
For Tractor branding or other inquiries: 800-392-2348 · w w w.TractorSodaCo.com
Dot# 637491
Dot# 637488
The bold flavor and aroma of blood orange, spiked with earthy ginger, currant, pomegranate, and orange blossom.
An effervescent and invigorating tonic, with generous amounts of ginger, plus hints of of citron, lemongrass, and turmeric.
Dot# 637487 With roots, bark, and spices from around the globe, this deep-flavored root beer takes an old favorite to a new level. Organic and earthy, with undertones of wintergreen, sweet birch, and sarsaparilla.
MEYER LEMON with
cane sugar & mandarin
Dot# 637493
Not Carbonated, Meyer lemon based slightly sweetened lemonaid, citrusy bite with a mandarin orange accent.
For information & samples please contact: The Avalon Group · 949.713.2702 · w w w.TheAvalonGroup.com
CHERRY CREAM
Dot# 637490 An aged-vanilla cream soda with deep cherry flavors that rise to the top, plus roots and spices to give it depth and distinction.
COMING SOON Cola Light, Sweet Tea, Pear N’ Cardamom, Matcha Green Tea
For Tractor branding or other inquiries: 800-392-2348 · w w w.TractorSodaCo.com
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PRINT – Window Cling
Farm to Fountain
TRACTOR SODA CO. – BRAND GUIDELINES
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Co-Branded Materials
CO-BRANDED – Banner
Co-Brand Less prominent than Tractor Soda Branding
Hannaford Supermarkets now proudly serving:
Tractor Soda Co. Tagline or headline
From Farm to Fountain Certified Non-GMO & Organic Soda
Prominent Tractor Branding
Background
Clearly displayed
On-Brand Photography
USDA Organic + NON gmo Labels Always align to bottom left or right.
TRACTOR SODA CO. – BRAND GUIDELINES
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CO-BRANDED – Table Topper
TRACTOR SODA CO. – BRAND GUIDELINES
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CO-BRANDED – Window Cling Co-Brand Less prominent than Tractor Soda Branding
now proudly serving
Farm to Fountain Tractor Tagline
TRACTOR SODA CO. – BRAND GUIDELINES
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CO-BRANDED – Special Signage
*Client requested their branding be more prominent so it is larger than typical co-branding materials.
TRACTOR SODA CO. – BRAND GUIDELINES
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www.TractorSodaCo.com TRACTOR SODA CO. – BRAND GUIDELINES
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