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Appendix
Figure 54: Two table lamps, Giovanni Banci, 2021 Figure 55: Crafted beer, Bizarrely, 2020
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Individuals journey into their luxury perceptions
Figure 56: Differences between the traditional luxury vs the unconventional luxury, Thomsen et al., 2020
Figure 57: CLP journey, Pentina et al., 2018
Evolution of the global luxury goods in 2021
From year 2017 till 2020, the compound annual growth of luxury goods sales has increased by 1.8% where still the top ten share of luxury companies own the 51.4% market share. Among the disruptive year of 2020 due to the pandemic, companies have been implementing certain changes in their strategies merging their approach into digitalization and sustainability demonstrating factors of the contemporary unconventional luxury which helped them still remain profitable (Faccioli et al., 2021).
Figure 58: Top ten share of the top 100 for luxury goods sales and net profit, Deloitte, 2021
The watchmaking industry and hospitality industry has gained a position in the top companies in the year 2020 along with four parts of the luxury products variety involves other industries compared to the 2 parts that come from fashion in that year.
Figure 59: Luxury goods sales from the top ten companies from 2019 to 2020, Deloitte, 2021
Inside the top 100 powers of luxury goods, Estée Lauder company from the beauty industry has remained in the top 3 alongside with Richemont company from the watchmaking industry in the top 4. In this list the beauty industry and the jewelry industry are predominant apart from the fashion industry. The rest of the list included companies from the hospitality industry and home goods industry.
The fastest growing luxury goods companies included in the first place The farfetch Limited company, this company is a luxury multi-brand e.commerce platform that sells majorly from fashion and accessory goods to beauty, jewelry, home goods and furniture. The remaining companies include the jewelry industry, the watchmaking industry and the beauty industry.
Figure 60: 20 fastest growing luxury goods companies 2020, Deloitte, 2021
Figure 61: Dwellins ideas, Pinterest, 2022 Figure 62: Big top barware, Sightseen, 2021
