www.mirrorreview.com March 2019
SOLUTION PROVIDERS,
What’s Brewing? Transformation In Sports Tactics With Big Data
Ai In Action 4 Ways Autonomous Vehicles Are Driving Innovation With Articial Intelligence
Jan van Eck CEO & Co-founder
SPORTSENGINEERS Data Optimization And Flexible Competition Formats Increase Sports Participation
EDITOR’S LETTER Greetings to our cherished readers! The sports industry, like every other industry, has been disrupted by the cutting-edge technologies. Our baseball enthusiasts and Hollywood fanatics must have watched the 2011, Brat Pitt starrer movie Moneyball where the hero leveraged the power of data-driven statistical analysis to understand the mindsets of players and outsmarted the richer clubs to win the ball game. This movie, adapted from the book by Michael Lewis, garnered amazing reviews from the audiences and became a must watch movie. What I truly want to convey from this example is that modern technology gave us smarter, data-based, and predictive insights to look at things differently. Old school tactics were based on years of experience but data driven decision-making is based on definitive facts. Without a doubt, this is the need of the hour. In our latest magazine issue of ‘The Top 10 Cutting-Edge Sports Technology Solution Providers, 2019’, we take a closer look at the path-breaking and revolutionary companies and their service offerings who have successfully given a new spin to the sports industry. Featured on the Cover is Sports Engineers, an outstanding sports software provider that makes efforts to bring data to life. Its Co-founders (Jan van Eck & Leander Philippo) who strongly believe in the potential of well-analysed data are therefore assisting sports organizations to match the changing landscape of technology with their data based offerings. Based on vast years of industry expertise, Jan van Eck (CEO & Co-founder) also shares his predictions for the sports industry with us. On the inside pages, we put the spotlight on some pioneering companies who have remarkably created a mark for themselves in this highly competitive industry. These include 776BC, MySail Pty Ltd, Supacore Compression, Fusion Sport, and PMY Group. Whether it is the new-age clothing line or modern sailing equipments or advanced softwares or engineered garments to reduce injury, the above pioneering companies have truly infused technology in their company’s offerings. Moving ahead, having a rich background of working in the travel industry, Tomas López Fernebrand (Senior Vice President, General Counsel & Corporate Secretary, Amadeus) talks about the significance of technology in achieving a sustainable travel industry and more. Also, while leafing through our magazine, do not forget to read some thought-provoking and cleverly crafted articles in the What’s brewing? & AI in Action sections. Enjoy Reading!
Anuja Mulmule Managing Editor
CREDIT PAGE Publisher : Archana Ghule Editor-in-Chief : Vikram Suryawanshi Managing Editor : Anuja Mulmule Assistant Editor : Mayur Shewale Contributory Writers : Bansidhar Tigga Gopal Khandelwal Deepali Sarwade Akshay Wande Business Development
Rohan Yadav
Project Managers : Pandurang Kulkarni Joseph Thomas Art Director : Vinod Alhat Visualizer : Mark Davis Graphic Designers : Poonam Magdum Sumit Bonage Head of Distribution & Production : Aakash Mahajan Head of Operations : Robert Smith Research Analysts : James Adams Maria Smith David Thomas Advertising : Jacob Eddy
Mirror Review Media & Tech C-506, Wisteriaa Fortune, Opp-Silver Spoon Hotel, Laxmi Chowk Rd, Bhagwan Nagar, Wakad, PimpriChinchwad, Maharashtra- 411057
+1 (850) 564-8517 info@mirrorreview.com www.mirrorreview.com
C O N T E N T S C O V E R
T
10
O
SPORTSENGINEERS
R
Data Optimization And Flexible Competition Formats Increase Sports Participation
S
Y
22 What’s Brewing? Transformation In Sports Tactics With Big Data
ARTICLES
40 Ai In Action 4 Ways Autonomous Vehicles Are Driving Innovation With Articial Intelligence
EXPERT’S INSIGHTS
28 20 Tomas López Fernebrand | Amadeus Why Technology Is Crucial To Achieving A Sustainable Travel Industry
26 Fusion Sport: Empowering The Sports Industry With Innovative And Intelligent Platforms
776BC: Modernizing Sports Biomechanics With Motion And True Athlete Insights
32 MySail Pty Ltd: Eliminating The Hassle Of Organizing A Race Crew For Yacht Racing
34
38
PMY Group:
Supacore Compression:
Empowering The Sports Industry With Innovative Tech-based Services
Reducing The Cost Of Injury In Sports Through Innovation
Jan van Eck CEO & Co-founder
SPORTSENGINEERS Data Optimization And Flexible Competition Formats Increase Sports Participation
We add value to bridge the gap between IT and Sports.
I
n the sports industry, a well-analyzed data is a great resource that can be used to increase revenue and enhance audience engagement. Moreover, data has capabilities to enhance the experience of professional sports for all parties involved. Rather than relying on past scenarios and intuition, sports professionals can scrutinize the data that tells the real story to help with every aspect of the game—from player recruitment to fan engagement. Headquartered in the Netherlands, Sports Engineers is an outstanding sports software provider that makes efforts to bring data to life. Its Co-founders Jan van Eck and Leander Philippo endeavor backing-up sports sector through data. These days, data being available in larger amounts, if processed properly, can benefit all stakeholders, from team owners to players, and audiences. Besides, simply from ticket booking to sports equipment, and the way sports are managed is remarkably transformed by data based offerings. Moreover, the advancements in this sector have made the processes easier & quicker and reshaped the way sports are experienced. Sports Engineers’ team believes that data should be the driver of every digital solution they build and by the means of their readymade or custom-built solutions, they strive to improve sports management throughout—associations, clubs, players, and sponsors alike. Subsequently, the IT solution provider develops component-based solutions tailored to meet both—team or individual, structured or social, and competition or tournament sports requirements. Further, to help sports organizations to match the changing landscape of technology, Sports Engineers offers solutions that facilitate a seamless shift from outdated to new technology.
Elevating the Game with Collaboration Sports Engineers’ recent success in creating a competition (league and tournament) management application strongly complements the fact that it is on the right pathway and has a long way to go. In collaboration with Tennis Australia, it created a flexible web-based platform, which does not only assists in setting-up and managing competitions but also provides real-time insights in frequency of play, retention, and growth of players. Furthermore, it enables data-driven engagement and participation opportunities for the sport while reducing timeconsuming tasks. League Manager is shortlisted for Yahoo Sports Technology Awards 2019 in the category of Best Technology for Participation. Advancing its Offerings with Problem-Solving Approach At one pole, the leagues and tournaments are a major part of the sports industry, on another clubs usually lack in funding. As a remedy to confront this challenge, Sports Engineers presented SportsAds, an intelligent software solution that empowers sports industry to optimize their advertising potential at all levels of stakeholdership, eliminating pain points. As a result, SportsAds was nominated as finalist “Best Technology for Sports Commerce 2018”. Outstanding Solutions Transforming Sports Industry Incepted through a rearrangement of its existing data distribution and commercialization solutions and by putting in place the new products, Sports Engineers has introduced its sports software solutions. Its present range of solutions is the combined result of 18 years’ experience in sports and the capability to create tailormade software. The seasoned team aims to provide more and more federations and sports organizations with fully data-driven solutions to take their amateur sports management to the next level. Its sports software solutions are as below. Ÿ
League Management: This platform allows federations, league, and club managers to
manage their sport. It enables to run leagues with flexible formats, data-driven dashboards, and intelligent result entry. Further, the solution displays the most important statistics in charts, tables and circle diagrams at the dashboard in real-time. Ÿ
Tournament Management: This competition management offering enables to set up tournaments with smart participant seeding and brackets generation. With this solution, one can link qualifier tournaments to main tournaments, where players automatically flow through to the next stage reducing the tedious manual administrative workload.
Ÿ
Match Centre: Match Centre is a separate platform for players and teams that allows users to view matches, get insights in statistics, enter results, manage or nominate teams, and follow favorites. Using this solution, players, team managers, and fans can enjoy with their personalized dashboard with matches, statistics, and timeline updates. Notably, Match Centre is the first app that provides on-court result entry for multiple grassroots sports including multi rubber combinations. Moreover, its availability on multiple devices makes it the best option.
Ÿ
Club Solutions: Club solutions by Sports Engineers include apps and website services, which help increase website traffic with realtime data, mobile friendly, and with social media integrations. Besides, with the ClubApp, clubs can have their own custom-made iPhone and Android app, which is completely free for club members, players and fans and can be found in app stores under the client’s club name.
Ÿ
Ads Management: SportsAds is an intelligent software solution intends empowering the sports industry to optimize their advertising potential. Creating new business models with serving banners and running an own campaign is made easy with Sports Engineers’ ads
We provide software that empowers complex fixtures creation, increase of user bases, player engagement, rights management, and new commerce opportunities.
At Sports Engineers, we do not just preach a belief, we are backed up by two of the most prestige and digital-minded sports federationsin the world in Tennis and Football.
management solution. Moreover, with the help of SportsAds, the team of Sports Engineers brought together 800 clubs into an intertwined profit-bearing network in just two years. Ÿ
Data Distribution: Data Centre, the datadriven business solution acts as the client’s business partner for official sports data. Deploying this solution, users can enrich their sports coverage with (live) scores, results, and statistics delivered via API, XML data feed or attractive PDF solutions.
Ÿ
Registration & Payment: Sports Engineers’ registration software is a full membership and financial system for sports federations. The membership management software automates the management of memberships within associations, communities, and sports clubs. Moreover, the software helps them communicate with their stakeholders, share resources, promote events, collect fees, and more.
The Unassailable Leaders of Sports Engineers Jan van Eck and Leander Philippo, both the Cofounders of Sports Engineers always seek ways to transform their offerings through innovative technologies. Moreover, in order to elevate the productivity of the work environment, they make sure that every team member of Sports Engineers has the feeling and comfort of being part of a team. While speaking about what he likes the most about his role, Jan says, “The favorite part of my role is that I have the comfort of undergoing the feeling of success with a group of great people. Our team is willing to take that one step further to achieve the best, regardless of an outcome.” Another part of his role that Jan enjoys is that he has to travel around the globe, which leads the collection of great experiences, which he treasures.
Plans to Expand with the Power of Cutting-Edge Solutions Currently operating in Europe, Australia, Japan, and Korea, Sports Engineers aims to expand its presence in other geographies too. Looking ahead at the future, the excellent solution provider has some new and interesting projects in the pipeline. The main denominator of these, consists of allowing a high level integration for existing sports software through a fully featured Competitions API. The API opens all management, registration, informational and result entry options, any sport organizers would need for its stakeholders, even if implementing and benefitting from a full platform might be a step too far. With its highly appreciated solutions, Sports Engineers sees numerous opportunities coming its way. Tapping these opportunities, the company has various set goals amongst which, on the forefront is the plan to build a new player center where tennis players can find the type of play they desire.
Future of Sports Industry In future, leading competition and payment solutions will dene actual participation and growth, the role of national operating federations will fade as international platforms will take over. Apart from that, people will obtain ownership of 'personal’ data while social preferences and extreme data proling will determine sports participation and scouting.
- Jan van Eck
Subscription Form If you wish to subscribe for Mirror Review Magazine, kindly ďŹ ll out the below form and email/courier along with a cross check amounting USD $200 annual subscription including courier charges in the favor of Mirror Review Media & Technology.
Global Subscription Full Name: Designation: Company: Mailing Address: City:
Zip:
State:
Country:
Contact Details: Mobile No.:
OfďŹ ce No.:
Email ID: I enclosed a check/draft payable to Mirror Review Magazine: Check/Draft No.:
C-506, Wisteriaa Fortune, Opp-Silver Spoon Hotel, Laxmi Chowk Rd, Bhagwan Nagar, Wakad, PimpriChinchwad, Maharashtra- 411057
+1 (850) 564-8517 info@mirrorreview.com www.mirrorreview.com
Company Name
Company Info
776BC Cameron McKenzie-McHarg Co-founder & CEO
776BC is a sports technology company focused on performance innovation. Since 2013 they have been supplying performance products to leading teams, clubs and athletes worldwide. www.776bc.com
DMC Sport Louise Gale CEO
DMC Licensing Pty Ltd works with sporting brands game development, participation and membership programs – providing innovative solutions for merchandise and equipment concept development, manufacturing and technology based fulfilment solutions. www.dmcsport.com.au
Fusion Sport Markus Deutsch CEO & Co-founder
Fusion Sport is a universal leader in human performance software and has developed a highly respected suite of sports software analytics products to assist organisations to manage and enhance the performance of their athletes. www.fusionsport.com
Genius Tech Group Nathan Rothschild Jared Hopping & Brett Cosgriff Co-founders
Genius Tech Group offers products that generate large-scale consumer engagement through data analytics and gamification. www.geniustechgroup.com
Mysail Deborah Dalziel Founder & CEO
MySail Pty Ltd develops a management platform that manages crew members and help them build a sailing team. www.mysail.team
PMY Group Paul Yeomans Managing Director
PMY Group provides digital and technology solutions to deliver enhanced connectivity, content, and mobile experiences on event days. www.pmygroup.com
PRIVIT Brett Douglas CEO
PRIVIT provides online solutions for the collection, distribution, and analysis of medical information. It Serves K-12 schools, universities, and youth sports organizations. www.privit.com
ShotTracker Bruce Ianni & Davyeon Ross Co-founders
ShotTracker improves the performance of basketball players and teams with affordable technology that captures stats and analytics in real-time. www.shottracker.com
Sportsengineers Jan van Eck Co-founder & CEO
Sports Engineers provides complete data driven digital solution for federations and sports organisations to advance their sports management. www.sportsengineers.com
Supacore Compression Lesley Abeysekera Founder & CEO
Supacore manufacture compression wears widely used the World over by professional athletes to help with injury prevention and recovery. www.supacore.com
776BC:
Modernizing Sports Biomechanics With Motion And True Athlete Insights
S
ports biomechanics plays a vital role in minimizing the risk of injury and improve sports performance. It is the area of science concerned with the analysis of mechanics of human movements. Sports biomechanics has long been used to unlock the smallest improvements in athletes’ movements and form to enhance their performance.
Cameron McKenzie-McHarg Co-founder & CEO
However, the maximum potential of this practice is hindered by various factors. For instance, to implement biomechanics for an athlete, there is a need for a bunch of computers and instruments for accurate measurements. Conventional methods further require controlled environment to measure biomechanics. In such systems, the athletes’ movements are constrained by the technology surrounding them. Therefore, it restricts and confines an athlete’s capacity to execute realistic movements and the chance to relate this data to their surroundings gets severely limited. To overcome this situation, an Australian sports company, 776BC brings a completely new range of sports products called Motion sportswear. This range of innovative sportswear use visual feedback via biomarkers to improve an athlete’s movements. Founders’ Journey from Establishing 776BC to Introducing Innovative “Motion”
We bring next-level sports apparel for the best level athlete performance.
The two-time Olympic Rower and Beijing Silver Medalist, Cameron McKenzie-McHarg and his wife, Kate McKenzieMcHarg are the Founders of 776BC. The interesting fact behind their company’s name is that it is named after the founding year of the Olympic Games. Prior to the foundation of 776BC, Cameron’s wife, who has a marketing background, started conceptualizing about establishing a company in 2012 when Cameron approached his final Olympic Games with the Australian team. Later in 2013, they founded 776BC as a performance innovation company and since then, the company has grown from a small start-up to the leading supplier of sports garments. 776BC’s innovative biomechanics technology Motion took almost two and a half years of development and brought neatness in the idea of the product to bring biomechanics into the real world. Moreover, Motion garments combined with the support of its Companion app, offer an incredibly simple but
20
highly effective translation of complex biometric data into coherent real-time feedback. This feedback is so useful for athletes and coaches that it can unlock the most efficient skills, exercises, and movements which improve their performance and prevent them from injuries. Through 776BC, Cameron and Kate have built a revolutionary way of discovering the marginal gains essential for successful athlete performance. Bringing Inexpensive and Non-Invasive Solution to Measure Biomechanics To formulate their latest innovation, Cameron and his team took advice from Dr. Ed Wittich — a leading expert on athlete analysis and product innovation at BAT Logic. They also consulted Dr. Harry Brennan — Head of Sports Science and Physical Preparation at the Victorian Institute of Sport. They have developed a capability in Motion to accurately apply biomechanics in the real sports atmosphere. As the intrinsic natural pressures like the psychological effect of competition and its impact on athletes’ movement and motion can’t be reproduced within a laboratory, the products offered by 776BC enables the performer to practice anywhere in the field. These garments are very effective for getting accurate readings as they use a set of visual anatomical markers (pivot points) which are designed to focus attention on specific body points and key lines. The data obtained from the wearers’ actions allows the athlete to harness real-time biomechanical feedback which can be used to achieve best practice form and function in an exercise or activity. Furthermore, its Motion range seamlessly makes use of biometric data with simple and immediate visual analysis of body movements in an exercise or activity. Unlike standard training kit which makes judgments on movement, the Motion design focuses on the key joints and body segments for quick and easy analysis. This enables the Motion range to clearly highlight the key movement of the athletes even from a distance and therefore provides real-time analysis. With an extensive research and development program, the motion is designed according to the opinions of highly experienced coaches, performance staff, consultants, and athletes.
identified ‘biomarkers’ — a set of visual points and lines that identifies key biometric and anatomical markers on the body to show how an athlete performs activities. These markers are currently used in the Motion. Similarly, to enhance the capabilities of Motion Range, they have created the Motion Companion — a free-to-download digital application for iOS, tablet, and desktop devices. This app comes with a range of in-built features and benefits which are useful to inform and support users. Therefore, according to the specific exercise or activity, user gets instructional content stating which markers need to be focused on. In addition to this, the app has in-built performance analysis features such as live video capture, side-by-side comparison, and precision video analysis. These features include advanced review functionality, supporting both slow motion and frame-by-frame review. To annotate their video files, athletes and coaches can use “Motion Draw and Notes” feature which offers a series of interactive tools to measure angles, make notes, draw lines, and select points. Additionally, the naked-eye and real-time visual analysis achieved with the Motion garments’ biomarkers, enables coaches to reinforce development points through visual feedback and demonstration. Uplifting Motion Capabilities with New Partnerships and Developments Today, 776BC offers a range of products and services designed to level-up athletic performance. Each item combines technical performance solutions with true athlete insights. In addition, using the integrated sharing functionality compatible with Facebook, YouTube, Twitter, messaging, and email, every activity can be analyzed remotely. Such sharing features further make it easier to build custom training assessment programs. Presently, to link innovative technologies with true performance outcomes and solutions, 776BC has partnered with elite athletes, teams, colleges, institutes, and technology companies.
Augmenting the Motion Range with Motion Companion App With his team of highly experienced personalities, Cameron brought qualitative data from their insight work and
21
AI in Action
I is transforming the automotive industry in every way imaginable. From enabling material procurement and predictive maintenance in the manufacturing process to powering autonomous cars, AI is at the heart of it all. The automotive business is among the industries at the vanguard of using AI to mimic, augment, and support the actions of humans as well as leveraging the advanced reaction times and pinpoint precision of machine-based systems. Indeed, today’s semi-autonomous vehicles and the fully autonomous vehicles of the future will rely heavily on AI systems.
A
approved”. Last year, Waymo, the company which emerged from Google’s self-driving-car project, officially started its commercial self-driving-car service in the suburbs of Phoenix. Likewise, According to the 2018 KPMG Autonomous Vehicle Readiness Index (AVRI), countries like The Netherlands, Singapore, United States, Sweden, United Kingdom, Germany, etc. are some of the top prepared countries globally for self-driving vehicles. Out of which, Netherlands has taken the top spot and is thus the most prepared country for the introduction of selfdriving vehicles.
Although self-driven vehicles might be the most perceptible beneficiaries of AI and there’s more to this. AI change is taking place on all fronts, such as consumer interfaces that identify the preferences of individual drivers, self-learning analytical systems that warn of imminent failures, navigation systems that use real-time data and traffic modeling to shorten travel and ride-hailing applications that maximize the use of the fleet of a cab aggregator. Plus, it is bestowing entirely new ways for people to get around as well as keep them connected, stay on schedule, and secure the driver while driving.
Today, one can imagine a future where carmakers don’t sell cars, but maintain convoys of self-driving vehicles, allowing consumers to use ride-on-demand services. The customer hail a cab controlled by an AI through an AIdriven fleet management system and once inside, other AI systems will personalize the route and infotainment according to customers past preferences. As a customer begin his ride, the cab will communicate with other vehicles around to keep the customer safe. Following are some futuristic developments in autonomous vehicles that are revolutionizing empowering the utilization of selfdrive vehicles.
The Competition is Hard Yet Healthy 1. Response to Gesture Commands Five years ago, autonomous driving has gone from “maybe possible”—“surely possible”—to “commercially
22
The case of a broken traffic light could pose a major
4
Ways Autonomous Vehicles Are Driving Innovation With
ARTIFICIAL INTELLIGENCE
problem for autonomous vehicles that rely on smooth roads and clear signals. To overcome the problem of a missing traffic light, the self-driving car will be utilizing movement detection system to detect and respond to the traffic cop’s arm movements as they wave traffic through a crossroads. The AI in the particular car will be so trained that it will differentiate between a cop and normal human beings for precise response to gesture commands. Moreover, the software of the car will detect a traffic officer then processes it and waits for the traffic to continue. 2. Adaptive Cruise Control Technology To avoid any collision with other vehicles, new technology is implemented for autonomous vehicles called adaptive cruise control technology. It is a cruise control system with automatic distance control (ACC) which uses long-range radar and laser systems to measure the distance and speed of other cars in their environment. Besides that, it matches the speed of the car in front of the driver by using a range of sensors built into the car which implies that driver doesn’t need to constantly hit the gas and brake on the road. Some systems even allow the car to be completely stopped and then automatically resumed, making a stop and go traffic significantly less frustrating.
3. 360-degree Camera System Replacing human sensory input—eyes and image processing which is done by brain is a mammoth taks to be accomplished in an autonomous vehicle. Therefore, to develop a vision sensor as good as the human eye, artificial intelligence is the prime driver. With a conventional HD camera system, autonomous vehicles may not realize how large the vehicle is during parking. So in this case—if a 360-degree camera setup is combined with clever computing power on each side of the car, it will greatly help the computer to access a virtual top-down view of the driver’s environment. 4. Natural Voice Recognition to Perform Tasks The AI-based infotainment system installed in an autonomous vehicle can allow drivers to send and receive emails, to carry out any internet searches as well as interrelate with their smartphone apps—by using voice commands. Along with a powerful natural voice recognition engine, AI can perform many sophisticated tasks in seconds. For instance, the passenger can command the car to change the location without giving manual inputs on the smartphone. It is just like asking a real human driver and importantly—the AI won’t argue with you like human drivers.
23
AI in Action
The Actual Autonomous Car on the Road—Waymo As mentioned earlier, Waymo is the commercially approved vehicle utilizing Google’s self-driving vehicle exploration. These driverless vehicles have the capability to deliver people from points A to B safely. The 360degree perception technology from Waymo detects pedestrians, other vehicles, cyclists, road work and other obstacles up to a distance of 300 yards. Similarly, the inhouse production system allows Waymo to efficiently integrate its technology to the hardware. Plus, Waymo engineers have also formed a program called Carcraft, a virtual world where Waymo can simulate driving conditions. Waymo’s AI software crunches data from the vehicle’s Lidar, Radar, and high-resolution cameras, GPS, and cloud services to generate the vehicle’s control signals for operating it. The Waymo project comprises various types of cars with the self-driving tools that include the Toyota Prius, Audi TT, Fiat Chrysler Pacifica, and Lexus RX450h. Moreover, Waymo has partnered with Intel to use Intel technologies, such as processors, inside the vehicles. The most valuable aspect of AI in automotive applications is
24
that it is constantly learning, and adjusting the rules it uses to navigate the road. Each vehicle makes the information it learns available to the rest of the fleet. The result is a virtual neural network of self-driving vehicles that learn as they go. Conclusion The autonomous vehicle industry is currently drastically revolutionized by AI and supplementary intelligent technologies. Therefore, many tech-giants and major automotive companies have invested heavily in this area. It’s not only an opportunity for big companies but start-ups also playing a big role in it. Likewise, these developments are not just restricted to enabling autonomous vehicles, but creating optimized development processes for the entire supply chain. The tight integration between the sensor and AI systems also has the potential to offer significant value for the public and enable car manufacturers to gain a competitive advantage in a quickly evolving market place. In addition, there will be new opportunities, job vacancies and academic courses that the autonomous vehicles will offer to be perfect, errorless, and most importantly—driverless vehicles.
Fusion Sport: Empowering The Sports Industry With Innovative And Intelligent Platforms
T
he sports industry has always been adapting and progressing new technologies and innovations and as a result is one of the most forward thinking industries today. Already using Artificial Intelligence, Machine Learning and Big Data, the industry’s tools and techniques are now being shared across a number of other sectors including the military. As sport is a highly competitive environment where teams develop strategies with the aim of being on the winning side; technologies play an important part in game planning, training, performance, rehabilitation and decision making to help both players and coaches gain an edge.
Markus Deutsch | CEO & Co-founder
At Fusion Sport, we constantly strive to create the best technology products in the sport industry to optimize athletes’ performance and health.
In addition, technologies also support teams by providing statistics around the strengths and weaknesses of the opposition which greatly assists in forming winning strategies. Moreover, human performance software and analytics provide sporting organisations with the ability to develop an in-depth understanding of their teams’ fitness and capabilities enabling them to manage all aspects of their health, fitness and performance. Analytics also assist in the management and minimisation of injury which is crucial particularly during periods of intense performance and rehabilitation and recovery. To help sporting organisations enhance human performance both on and off the field in a more structured, customised, insightful and analytical way, Fusion Sport was established to deliver cutting edge tools to the market. A leader in its field, Fusion Sport provides the market with the most advanced sports analytics products capable of unrivalled levels of detailed customisation. A Solution that Changed the Face of the Sports Industry Founded in 2003, Fusion Sport is a universal leader in human performance software. The firm is passionate about elevating human performance and has developed a highly respected suite of sports software analytics products supported by comprehensive services to assist organisations to manage and enhance the performance of their athletes. They have offices in the United States, Australia, the UK, and Europe. During his PhD, the CEO and Co-founder of Fusion Sport—Markus Deutsch invented his first sports technology
26
device—the ‘GRUNT 3000’. It was a powerful measurement device for impact sports that was heavily dependent on ‘timing gate’ technology. It required analysts to collect data on a large scale in order to achieve precise results. Continuing to make improvements and progress advancements in analytics, Dr Deutsch then launched the very first Fusion Sport product— SMARTSPEED. This product was the first of its kind and considered best of breed in its ability to enable sporting organisations to capture, manage and improve athlete movement. Today, SMARTSPEED in conjunction with wireless technology and mobile computing is widely used by hundreds of organisations and thousands of athletes around the globe. SMARTSPEED is the Official Timing System of the CFL combine, and has been the trusted technology utilized at NFL Regional Combines, NBA Draft Combine, and other athlete evaluation events globally. The Smart Platform Delivering Smart Outputs Fusion Sport expanded its product range with the launch of the SMARTABASE human performance platform in 2011. SMARTABASE is designed to provide elite sporting organisations with a one stop shop solution for the holistic performance management of their teams. Highly customisable and capable of allowing the integration of other systems and legacy products into its operations, SMARTABASE enables sporting bodies to capture, manage, analyse, report and share data across the whole organisation. It is capable of capturing and managing data around all elements of a human’s activities including health, diet, nutrition, exercise, fitness, performance, motion, recovery, rehabilitation, rest, even sleep – and then combining this into athlete, group, team and organisation level information which can be dissected and analysed from every angle or requirement. The product is used by organisations including top professional sporting teams such as the San Antonio Spurs, Dallas Cowboys, Buffalo Sabres, the AFL, NRL, Rugby Australia and Rugby New Zealand. It is also used by Olympic sporting organisations such as the Australian Institute of Sport, US Ski and Snowboard and prominent performing arts companies including the Royal Ballet – as well as the military.
On the Pathway to Become a Global Standard Platform With over 200 leading sports organisations using the SMARTABASE platform across the world, Fusion Sport is continuing to focus on innovation, product development and continuous enhancements to provide sporting and other organisations with the ability to be their best. Expanding its footprint across the US, Fusion Sport has now opened a new head office in Boulder, Colorado and has further plans to continue its growth across other continents. Flexible and Performance Focused Workforce Generating Value for Clients Fusion Sport has tripled its staff count in the last 18 months, expanding its capabilities to service clients across all parts of the globe. The company’s human resources consist of a team of dedicated, experienced, and highly qualified sports scientists, data analysts, engineers, and business people. Moreover, with a strong belief in building a culture that leads through innovation, team members are encouraged to suggest and run with new ideas and use their experience and passion to deliver excellent outcomes and value to the company’s clients. A Leader and Motivator behind Fusion Sport The Co-Founder and CEO of Fusion Sport, Dr Markus Deutsch is passionate about innovation and believes in leading by example. He is intimately involved in all aspects of the business and actively engages with all staff to ensure they are supported, capable of escalating ideas and issues and focused on innovation. While speaking about how he works on innovations—Markus states—“I love hanging out with the product development team, working on our next round of innovations.” He also plays an active role in the market working with clients and technology partners. He likes to be out in the market meeting interesting people, and working towards identifying and creating opportunities for his company.
27
Expert’s Opinion
Why
TECHNOLOGY is Crucial to Achieving a Sustainable
TRAVEL INDUSTRY?
D
o you believe in the importance of a sustainable travel industry? The travel and tourism sector is expected to grow at an annual rate of 3.9% over the next decade. That is positive, but it also reminds us that we need to put in place measures to guarantee the sustainability of the sector in the long term. Amadeus takes this very seriously. Let me tell you why. We consider that a company’s responsibility goes beyond securing the growth of its results. At Amadeus we have a record for many years of limiting the environmental impact and optimizing the social reach of our commercial operations. We believe that environmental efficiency has to start with our internal operations. That is why we measure our environmental impact in order to identify improvements and implement solutions. Since 2009, we have been using the Amadeus Environmental Management System (EMS) as a solid methodology to analyze all our environmental data and help us identify and take measures to improve environmental performance.
26
As a technology provider for the travel and tourism sector, Amadeus develops technology solutions that help our customers improve their environmental and economic efficiency. One of our technology solutions, Amadeus Altéa Departure Control-Flight Management, allows airlines to accurately calculate the fuel they need for a given flight, allowing them significant savings in CO2 emissions, fuel and economic costs. To achieve greater long-term results, we collaborate with other interest groups in the travel industry and participate in projects to improve environmental sustainability. For example, in order to help achieve the 2-degree objective set by the Paris Agreement and reach the carbon neutral level, Amadeus joined the United Nations’ Climate Neutral Now commitment. We have also established a long-term agreement with the International Civil Aviation Organization (ICAO) to contribute to a greater awareness of carbon emissions in aviation. Amadeus uses the ICAO carbon emissions calculator on its distribution platforms to provide travelers with information on the greenhouse gas emissions produced during their trips.
Tomas López Fernebrand
Senior Vice President, General Counsel & Corporate Secretary, Amadeus
Amadeus’ environmental commitment is reflected in our inclusion in several global sustainability indices. Among others, Amadeus has been chosen as one of the most sustainable companies in the world, ranking 16 in the 100 global companies chosen by Corporate Knights in 2018. In addition, our efforts in this regard have been recognized by the Dow Jones Sustainability Index for seven consecutive years. Looking at the social level, we believe that travel can play a key role in global economic development and can be a determining force for positive change. We seek to actively contribute to the communities in which we work, through investment, participation in local projects and partnerships with non-profit organizations around the world. To do so, during 2017 we developed 138 community support and social assistance projects and 69 training projects, providing young people with the qualifications required by the digitized sector of travel and tourism. In 2013, Amadeus launched Click for Change, a program that, thanks to the donation engine developed by Amadeus, allows donations from people who buy
their trips online. So far, travelers have donated almost 3 million dollars on the websites of Iberia, Finnair, Norwegian, Almundo and Avianca for programs to educate and vaccinate of children, and other development projects run by the United Nations Fund for Children (UNICEF). We also contribute our knowledge in travel intelligence for initiatives that benefit society. In this sense, Amadeus is part of a UNICEF global innovation program that collects and analyzes complex data sources from different sectors. In part, thanks to the data provided by Amadeus, they can better understand the patterns of the spread of epidemics, which helps them to control possible outbreaks in other areas. Our purpose to shape the future of travel and tourism is based on internal, external and collaborative actions with other entities in the sector. We are committed and proud to be able to use Amadeus’ technology, experience and global network to ensure the sustainability of the travel industry in the long-term and build a better future for all.
27
MySail Pty Ltd: Eliminating The Hassle Of Organizing A Race Crew For Yacht Racing
R
anging from improved technical clothing, to tracking & measurement devices, to new ways for media to cover events, the sports industry has witnessed numerous breakthroughs over the last decade. In sailing, the technical gear available has also come a long way, improving comfort, warmth and weatherproofing. Leading sailing events such as the Volvo Ocean Race and America’s Cup have driven technical developments to reach new speeds and improve safety of the yachts. These days, tracking devices and analytics are also being used at every level of sailing, to better understand and improve the performance of both the boats as well as the sailors. In addition, technologies are also being deployed in sailing as an effort to understand the environmental impacts of modern society on the ocean. The 2017-18 Volvo Ocean Race used the round-the-world voyage to collect information on levels of microplastics in the ocean.
Deborah Dalziel | Founder & CEO
MySail’s solution resolves the yachting world's biggest challenge—the availability and management of race crew.
32
The application of technologies is also extending the reach of sailing into the broader community. This includes media coverage and online ways of interacting with mega events that draw in public interest such as yacht trackers and onboard coverage. It also includes online communities that help sailors and people interested in sailing connect and discover new ways to get involved in the sport. One of the business entities dealing with such cutting-edge activities is MySail Pty Ltd, a crew finding and management platform for yacht racing. Crafted to Untangle Customer Pain Incepted by passionate sailor and entrepreneur Deborah Dalziel, MySail is an excellent tech solution to one of the biggest challenges in the yachting world—the availability and management of race crew. Having sailed her whole life and being involved in the sailing community in Sydney for almost 10 years now, Deborah identified the challenges that yacht owners or their designated crew managers faced in organizing their
regular race crew, and hence decided to fabricate MySail to grapple those challenges. The Founder and CEO of MySail is also passionate about growing this sport and bringing new people into sailing. Leveraging the MySail Connect platform, she does this by providing an easy way for new sailors to recognize the available opportunities and to connect with other sailors and yacht owners. Looking at the progress since MySail’s launch in early 2017, she explains, “Since our early days, we’ve expanded our thinking from a platform to help ’get your crew sorted’ to a platform that connects people across the sailing industry.” The team of the leading sports management solution provider is currently working on a number of new features to bring this vision to life. An Ultimate Solution for Each Element of the Sailing Industry MySail’s offerings are targeted towards two key user groups involved in yacht racing - skippers and crew. For skippers and managers of racing yachts, MySail provides an online solution to easily find, manage, and communicate with their sailing crews. For sailors, MySail renders an easy way to keep track of their busy sailing schedules and find their next - or first - crewing position on a race yacht. The MySail platform has also proven to be advantageous for yacht clubs & associations. It provides a simple way to help club members to organize their race crew and connect with new sailors, as well as bring new sailors into the club, helping to grow the potential member base and freeing yacht club administrators to focus on managing their club.
As MySail’s team is still a small one, Deborah’s role is pretty broad and includes forming business strategies, customer engagement, product development, finances, administration, marketing etc. While explaining how she manages her responsibilities, Deborah says, “I am working on handing over jobs and stepping back in some areas as much as possible. Areas where I’m not strong such as technology development and accounting, I have people whom I trust and are experts in these fields to manage those areas.” Although managing a start-up can be hectic, she really enjoys the variety and creativity of what she does, and this helps keep her going every day. One of the most satisfying things for her is to hear from MySail’s members about their success stories, “It’s so rewarding to hear about people who have been able to get out sailing or achieve their goals using our platform,” Deborah adds. Massive and Undisclosed Plans in Pipeline Currently focused on the Australian and New Zealand markets with members across the globe that use its crew management service, MySail aims to be a global player. Achieving its aim would provide MySail’s members with opportunities to sail in different locations and help bring the global sailing community together. Deborah believes there is a huge opportunity in the space MySail is dealing in and its team is taking quite a broad view of how they can help members in this niche space. Instead of creating a solution for ‘sports,’ with a solution-focused completely on sailing, MySail is growing steadily and has some big plans for the next 12-24 months.
Passion turned into Business Deborah, CEO of MySail, is a life-long sailor, experienced business & marketing professional and tech enthusiast; she has amalgamated her passions and formed a tech start-up for the sailing industry.
33
PMY Group: Empowering The Sports Industry With Innovative Tech-based Services
I
n the last decade, there has been a considerable upswing in the expectations from sporting rights holders to deliver a dynamic and engaging live event experience. As consumers have been exposed to more entertainment options than ever before, sports has had to compete hard to gain attention and patronage the events. As a result, major sports and venues invest in digital and technology solutions to deliver enhanced connectivity, content, and mobile experiences on event day. Having seen this challenge of keeping up with the technology faced by the sports venues, PMY Group decided to fill the gap. Established to Relieve the Pain Points
Paul Yeomans | Managing Director
At PMY Group, we combine our expertise in technology planning, cost assessment, procurement methodology,
PMY was incepted with an intention to provide independent strategy and investment support to venues needing to enhance their technology environment. Along with the rise of a diverse and comprehensive set of new products, solutions, ideas, and opportunities being offered in the market, the team at PMY saw a niche to act alongside venues to assist them to develop, execute, and fund their digital and technology strategies. Therefore its team is consistently focused on evaluating new technologies to assess their appropriateness for each industry sector and to develop models to maximize return on investment for its clients. Through its services, PMY develops, implements, manages, and commercializes digital, technology, and data projects. Its major services are as below. Ÿ
Technical Consulting: The technical consulting team at PMY works with clients to deliver a range of ICT and multimedia related services and products at an enterprise-grade level. With a solution driven approach they support organizations cut through the complexity of ICT to improve performance, create efficiencies and drive return on investment.
Ÿ
Commercial Advisory: Under this head, PMY’s advisory team provides specialist commercial strategy support to assist clients deliver a return on investment into technology. Their advice combines local industry experience with the latest
commercial and delivery models to deliver best practice outcomes for our clients.
34
international best practice to maximise the benefits of a project. Ÿ
Project Delivery: PMY’s projects team collaborates and successfully delivers complex technical projects using an integrated project delivery approach.
Ÿ
Managed Services: The firm’s managed services team delivers end-to-end support for its clients across all multi-media assets including networks, WIFI, IPTV, LED, and other digital platforms.
Moreover, the firm is also involved in investments, where it provides capital and expertise to assist major venues to own and manage world-class digital and technology infrastructure. A Virtuoso Personality Taking PMY Group to the Next Level Paul Yeomans, the Managing Director of PMY Group, is an agile, dexterous, and effectual leader, who brings up around 15 years of experience. At PMY, the multi-talented personality plays various roles as per the requirement. As a higher-level executive, he leads and executes the strategic direction of the business and by managing the clients, driving the growth agenda, and setting the culture & standards for his organization. The adept leader believes in sharing the thoughts and ideas for mutual growth, and hence he feels lucky being the Managing Director of PMY, as his role allows him to interact with all the stakeholders of his business including clients, team, and service delivery partners. He connects with them to ensure finding the most effective and pragmatic way to deliver on each new and innovative opportunity. Fostering the Productivity with an Autonomous Culture A good work culture being an intangible ecosystem helps in bringing out the best from employees, even in the adverse circumstances. For any business entity, it is must to have a culture, as it shapes every part of an organization. In the case of PMY, its team focuses on
being highly professional, collaborative, and dynamic with their internal and external dealings. Paul believes that employees who are free to make their own choices about how they go about their responsibilities are happier, committed, productive, and loyal. Thus, he strived to build a caring and autonomous culture since the beginning of PMY. Moreover, while expressing the trust he has on his workforce, the autonomy believer persona says, “For me, the key is to trust our people and enable them with an opportunity to work in a flexible way that will deliver the best outcomes for all.” Plans to Strengthen Client Relations In the past three years, the independent technology strategy, investment, and management company have expanded in a notably larger extent. Geographically, the firm has invaded the Asian, European, and American markets, and simultaneously has diversified from sport and entertainment into adjacent sectors including transport, public precincts, and cities. Currently, PMY has its presence in Melbourne, Sydney, Perth, Adelaide, Christchurch, Hong Kong, London, Dublin, New York and Salt Lake City, with plans for further aggressive expansion. As scaled up quite faster in the recent hour, PMY has invested extensively into its new markets and major projects. As a result, its team has developed its expertise and capital to a point where they can accelerate at pace in the market. Nevertheless, when it comes to future perspective, the PMY team tries not to look too far ahead, or get distracted with anything other than delivering the best possible outcomes they can for each client. The firm also plans to provide cross-regional and sector advantages to clients by utilizing its global insights. While speaking of his views on focusing and maintaining status quo, Paul asserts, “We are strongly of the view that focusing on this and trusting our strategic agenda will hold us in good stead as the market evolves.” Furthermore, PMY strives to continue delivering value to the clients and looks ahead to focus on deepening its relationship with existing client base which will ultimately assist the company to expand its service area.
35
Supacore Compression: Reducing The Cost Of Injury In Sports Through Innovation
T
here has been an exciting increase in Sportstech innovation during the last two decades. The use of technology in the sports industry has continued to improve the performance and recovery of an athlete. Whether it is athletic clothing, shoes or sporting equipment, athletes are keen to have the latest and the best. Notably, the most concerning thing in any sport is the cost of injury and Supacore Compression is determined to have an impact in this area. An Accident Gave Birth to an Amazing Idea
Lesley Abeysekera | CEO & Founder
We go beyond existing boundaries. We don't just want to know what the best manufacturing technologies are, we want to go beyond them - we strive for innovation.
Supacore’s core business was manufacturing seamless leggings. When one of the designers of the company had injured her back in a car accident, she was forced to wear a heavy sacroiliac belt to help stabilize her pelvis and reduce her pain. This was the light bulb moment for Supacore’s innovation. The idea of making leggings and shorts with a sacroiliac belt knitted into the waistband was developed. When the injured designer met her physiotherapist, she was not wearing the sacroiliac belt but was wearing a pair of the Supacore shorts. The physiotherapist was so impressed by the improvement in her patient that she requested Supacore to provide her with 20 more pairs so she could trial them with her injured athletes. As a result and in collaboration with the physiotherapist, Coretech technology was registered with an international patent. And so the journey began. The newly innovated shorts were trialled and tested on elite football players. The results showed that athletes with Osteitis Pubis and groin related injuries could return to competition on an average twothree months rather than the expected six months. Trialling, testing and re-engineering of the garments over the next 6 years brought Supacore Coretech to the market. Supacore focuses on developing and engaging the market by developing relationships with distributors globally and more vitally,
38
enhancing the performance of athletes by helping to prevent injuries and improve recovery time. Today, Supacore is the preferred compression used by elite athletes and the weekend warriors.
hamstring injuries by actively encouraging blood flow to key areas. The compression also helps to accelerate the recovery of recently damaged tissue by massaging the muscles to increase blood flow. A leader focussed on innovation
Working in collaboration with sports physiotherapists, chiropractors and elite coaches including Queens Park Rangers, Great Western Sydney FC, Arsenal FC and Southampton FC to name a few.
Lesley Abeysekera, the CEO and Founder of Supacore is a hands-on leader and when needed, she is known to assist customer service and even arrange a courier during peak periods.
Reducing the cost of injuries In the English Premier League last year, the cost of injury was estimated at £280m. Supacore is determined to reduce this number substantially. Supacore has been working with Universities in Australia to continue to develop innovative Sportstech products. The Australian Chiropractor Association (ACA) has evaluated and tested Supacore products and have approved and endorsed the product. Supacore products are also accredited and listed as a medical device by Therapeutic Goods Administration (TGA) and C mark in the European Union (EU). Supacore assists in post-match recovery, injury prevention, and pre and postnatal pelvic related issues. Most importantly, it has been improving the performance of athletes by helping to prevent common hamstring, lower back pain, pubic overload, groin and hip injuries, and stabilizing the essential core muscles while speeding up the recovery process. The Mechanism behind the Cutting-Edge Technology The Coretech waistband technology is used to integrate the compression provided by a sacroiliac belt into leggings and shorts and has been developed for all levels of sportsmen and women and can also assist a pregnant woman with lower back pelvic or abdominal separation. It is estimated that around 20% of all pregnant women would suffer with this at some stage in their pregnancy. This process has been engineered in such a way that the integral sacroiliac band mimics the body’s own deep stability system by providing engineered placement of external compressive forces over the pelvis and core. The shorts and leggings lessen the risk of groin or
Her biggest satisfaction is when she hears positive feedback from medical professionals who use the product and athletes who are back on the park having used Coretech shorts and leggings. Likewise, she is very passionate about developing innovative products and is very involved in the entire process. Teamwork is the Secret behind Supacore’s Market Leadership Supacore as a team encourages innovation, new ideas, and finding solutions to problems. All staff members are encouraged to involve themselves in discussions, collaborations and to have healthy respect for differences in opinions. A weekly time slot is allotted for creativity and innovation, and the company’s achievements and successes are celebrated together. Future Goals of Supacore With so many opportunities for new and improved developments and a long pipeline of new products, Supacore is looking for kindred spirits in Asia and the USA to expand its brand. According to research, Coretech technology can assist over 450 million athletes globally and on that basis, Supacore estimates a whopping $750 million opportunity as per the projected pipeline of product. As a part of a growing industry, Supacore wants to collaborate with interested parties around the globe. Supacore looks ahead to working on 3D printing, working with different natural fibres, medical technologies involving body scanning and resistance training, and seamless knitting – customized athletic wear. “It is essential to serve a demanding and informed client, one who knows what attributes their athletic gear will give them and what cutting-edge technology will help them gain an edge over their competitors,” says the CEO.
39
What's brewing?
Transformation in Sports
Tactics
with
Big Data
he sports industry has always been open to the innovation and is evidently one of the updated fields. Indeed, sport is a competition and teams make different strategies by analysing available important data to win the game but with the inception of big data, sport field is bringing new innovations and stepping up to the higher storeys. Large amount of data is produced regarding performance of players, audience statistics, as well as the coaches and other staff related data. Here, big data provides assistance in analysing the huge data generated and utilize it in a proper way.
T
game. Moreover, big data is providing new perspective to player recruitment and it can be used for fan-base management. The data caters the team with the track performance and helps in prediction making as well as the decision making abilities. Off field, the demand of statistics is always high commentators and analysts use data constantly, there are many stat enthusiasts and fans that need to use data. Everything can be done, but the question is how analysts can utilize big data? Which technologies can be used as the add-ons to enhance the capabilities of analysis?
Further, big data could be used concretely to provide various constructive details. Similarly, big data is proved to be the game changer in many sports where teams have made massive and effective use of it by analysing data patterns to improve perform and provide decision-making abilities based on live action. Big data has already proved its value in various functions like game day analysis, fitness management for players, sports broadcasting, as well as player auction.
Here are few emerging intelligent technologies which are uplifting the power of big data
Enhancement in Decision Making Abilities The sport industry is a global multi-billion dollar industry comprising of players, managers, coaches, fans, audiences, then comes clubs, leagues, teams, sponsors, and so many businesses and all of these factors create massive and neverending amount of data. Tremendous of data is produced in sports through players, fans, coaches, commentators, etc. Additionally, it also comes from online ticket services, social media, mobile phones, web sites, and many other sources. This data can be analysed and utilized to upgrade almost every professional sport for player tracking, performance analysis, and formulate best strategies for the
40
Prediction of Injuries Using Machine Learning Machine learning and AI together are changing the field setup by providing more comprehension of the situation and also assists with the objective measures. Here, the computer system trains itself by consuming huge amount of data to make enhanced decisions which can’t be done by a human. Further, it helps in predicting injuries using provided data by creating a model, explaining the points of injuries. Deviations in Sports apps, Websites, and Social Media Big data is a source that provides broad understanding of the game. The huge amount of data produces huge amount of information and statistics based on the information. For instance, ‘IBMs Slam Tracker a big data product and is used to provide comprehensive analytics of tennis matches and that too from every stroke and point. Similarly, Sportradar is amongst the big data companies and covers 40 sports and 800 leagues all around the globe. It provides
both historic and real-time data extensively used for numerous sports apps, websites, sport analytics platform and social media. Stats is also a big data company providing statistics of 45 sports and 600 leagues and provides data to leading sports entertainment stations. GPS and RF Methods to Provide Data The wearable sensors have reduced injury chances by observing and examining the intensity and impact of the action or collision along with the historic data. These sensors track every move of the player and with this data, player get chance to use different game strategy in upcoming matches. Some big data products offer the player tracking solutions in which the data is collected via optical GPS and RF methods. The data shows the speed, acceleration and heart rate of the player under examination. This helps the players and coach to check on fatigue and hydration level. This also informs the coach about the playing players and resting players. Improved Spectators View To improve the decision making, real- time data is shown to the coach, captain, and umpires. Moreover, with real-time situations, big data with AI offers predictions of the match results. Today, companies have started enhancing traditional graphics of data with powerful and interesting visual effects, offering real-time data visualization and broadcast graphics for live television and sports coverage.
advanced analytics from big data collection and monitoring technologies, a player’s performance is recorded and evaluated by cameras, wearables, and sensors. The wireless sensor technology along with RRID tagging and real-time visualization can provide the elaborated details of the performance and these reports will help to select the particular player for the particular match. More Spectacles Ahead With the massive amount of data getting out every day, it is evident that the use of big data in the sport industry will go higher and higher. It is unmistakable that the sport industry is going to be more and more technology-friendly day-byday and it is very important to gain knowledge from it. There are continuous developments in wearable technologies, visual developments of statistics and other things regarding to big data. Moreover, these technologies are redefining the various aspects in sports like decision making, analysing the team performance, healthcare in sports, are few of them. Big data have made incredible impact on the sport industry and it is providing lot of benefits to players, media, fans, coaches, audience, etc. Today, the sport industry getting digitalized swiftly and big data is proved to be the boon to the field. Innovations still being made, developments still being added and sport industry is getting adapted to it continuously indicate that we are yet to catch the most stupendous part.
Player Training and Recruitment In player recruitment, training, and performance, the use of big data is drastically changing things around. Using
41