The 10 Prominent Business Leaders 2023

BASHEER CASSIM

EDITOR’S LETTER

Proficient Masters of the Business World!

Dearreaders,

Aprominentbusinessleaderisanindividualwhoholdsasignificantandinfluentialposition withinthebusinessworldduetotheiraccomplishments,leadershipqualities,andimpacton theirindustry Theseleadersoftenstandoutfortheirinnovativethinking,strategicdecisionmaking,andabilitytodrivegrowthandsuccessfortheirorganizations.

Theyarerecognizedfortheirprofessionalachievementsandcontributionstotheir communities,industries,andsometimesevensocietyasawhole.Theyhaveatrackrecord ofcreatingsuccessfulcompanies,introducinggroundbreakingproductsorservices, implementingeffectivebusinessstrategies,andfosteringpositiveworkplaceenvironments. Theseleadersoftenserveasrolemodelsandsourcesofinspirationforaspiring entrepreneursandotherprofessionals.

Aswenavigatethroughthenarrativesofaccomplishedindividuals,acommonthreadof dedication,innovation,andacommitmenttoexcellenceemerges.Theirstoriesserveas valuablelessonsforaspiringentrepreneursandestablishedprofessionalsalike,reminding usthatsuccessisoftentheresultofhardwork,adaptability,andaforward-thinking mindset.

Inthisedition,“The10ProminentBusinessLeaders,2023,”MirrorReviewstrivesto illuminatethediverseavenuesthatbusinessleadershipcantake,offeringreadersaglimpse intothemultifacetedworldofcorporatesuccess.Wehopethatthestoriesofthese remarkableindividualswillinspireyoutoembarkonyourownjourneyofachievementand contributetotheever-evolvinglandscapeofbusiness.

OurcoverstoryfeaturesBasheerCassim,theCEOofMagellanX,sheddinglightonhis journeytosuccessandthedrivingforcesbehindhisleadership.Throughhisinnovative thinkingandstrategicvision,CassimhassteeredMagellanXtowardremarkablegrowthand recognitioninthebusinessworld.Hisstorynotonlyservesasaninspirationbutalso providesvaluableinsightsintothedynamicworldofmodernbusiness.

Inadditiontoourcoverstory,wepresentprofilesofothernotablebusinessfigureswho havemadesignificantcontributionstotheirrespectivefields.SeanHicks,Dr.AmyCook, SergheiBusmachiu,andLionelLodgeareamongthosefeaturedinthisedition.Eachprofile excavatestheuniquepathstheseleadershavetaken,theiraccomplishments,andtheimpact theyhavehadontheirindustries.

Wehopethiseditionaddsvaluetoyourprecioustimeandenhancesyourknowledge. Happy Reading!

Parag Ahire Project Editor

PUBLISHER

EDITOR-IN-CHIEF

MANAGING

PROJECT

PROJECT

CREATIVE

10 Basheer Cassim

C O N T E N T S

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BASHEER CASSIM

Inarapidlychangingglobalbusinesslandscape,adaptationand continuousskilldevelopmentareimperativeforleadersandtheir teamstoremaincompetitiveandseizeemergingopportunities. Keyattributessuchasadaptability,innovation,andcollaborationare essentialforleaderstostayrelevant.Additionally,leadersmust possessaclearvisionandeffectivelycommunicateitthroughoutthe organisation.Softskills,particularlytheabilitytoengageand encourageemployeestoembraceanewvision,arealsocrucialinthis dynamicenvironment.

BasheerCassim,theGroupCEOoftheSingapore-basedMagellan XPteLtd,embodiestheabove-mentionedcharacteristics.Withover twodecadesofexperiencespanningvariousindustries,Basheerisa businessrolemodel.Hisstrategyforexpandingthecompanyand fosteringemployeegrowthistrulycommendable.Basheer’swealthof experienceprovidesvaluableandinsightfullessonsforeverybusiness professional.

PathofKnowledgeandAchievement

BasheerCassim,aseasonedCEO,sharedtheeducationaland professionalpathhepursued,whichpropelledhimtothepinnacleof thebusinessworld.Hehasachievedsignificantmilestonesinhis careerduetohiscommitmenttoexcellence.

In1993,Basheerobtainedamaster’sdegreeinfinancefromthe UniversityofParisDauphine-PSL.Hecontinuedhisacademic pursuitsbyearninganMBAfromLondonBusinessSchoolin2001.

Overthepast25years,Basheer’sprofessionalendeavourshavetaken himacrosstheglobe,exposinghimtodiverseindustriesandcultures. Thisexposureproduceddynamicleadershipskillswhichpositioned Basheertoleadinnovativeprojects,overseeimpressiverevenue growth,takeonseniorsalesroles,andnowholdthetitleofCEO.

CurrentlyservingastheChiefExecutiveOfficerofMagellanX, Basheerisanexpertinsales,marketing,andGo-To-Marketstrategy Hisexpertiseinraisingcapital,conductingtradedeals,and supervisinginitialpublicofferings(IPOs)onNASDAQdemonstrates hisabilitytoworkcooperativelywithinvestorsandboardmembers. Drivenbyhisdeterminationtocreateanddeliverwinningsolutions, Basheerismotivatedtoprovidevaluetocustomers,fosterteamwork, andgeneratesustainablereturnsforshareholders.

MotivatedbyInnovativeTechnology

Basheerisinspiredtobeapartofanindustrythatoffersinnovative technologicalsolutionsandempowersbusinesses,particularlythosein heavyassetindustrieslikeenergy,maritime,andindustrialsectors,to fulfilltheirEnvironment,Health,andSafety(EHS)obligationsand promotesustainability

Our vision is to drive impact with our world-class solutions through Better Environment,

Better

Health, and Better Safety.

”

WhatdrivesBasheeristheprovisionofdisruptive technologiesthatcanrevolutionisetheessenceof businessoperationsandsustainability.His motivationliesinthepotentialtoenhancebusiness resilience,optimiseefficiency,andstimulate innovation.This,inturn,willcontributeto MagellanX’slong-termgrowthaswellas positivelyimpactsocietyandtheenvironment.

MagellanX:RevolutionisingEHS

Sinceitsestablishmentin2019,Singapore-based companyMagellanXhasrapidlyemergedasa leaderinprovidingEHSsoftwaresolutions.Witha clearmission,thecompanytakestheleadin developingandinvestingindeep-techdigital solutionstailoredforcompaniesintheenergy, industrial,andmaritimesectors.MagellanX’s ultimateobjectiveistoassistitsclientsinachieving theirEHSgoalswhiledeliveringsubstantialvalue toinvestors.

AttheheartofMagellanX’soperationsisthe developmentoftechnologicalEHSsolutionswhich enablecompanieswithintheheavyindustriesto improvetheirabilitytomanageinternalriskand complywithapplicablelawsandregulations. Throughinnovativeproblem-solving,thecompany strivestoachieveoperationalexcellenceforits clienteleandoveralltechnologicalgrowthwithin theseindustries.

Thecompany’svisionisdrivenbythree fundamentalpillars:

●BetterEnvironment:MagellanXempowers businessestoaddresstheurgentchallengeof carbonemissions,fosteringasustainableand low-carbonfuture.

●BetterHealth:ByleveragingAI-driven solutionsandadvancedanalytics,theyprioritise thewell-beingofworkerswhileeffectively managingregulatorycomplianceandoperational risks.

●BetterSafety:Harnessingthepotentialof predictiveanalytics,MagellanXidentifies workplacehazards,significantlyreducing accidentsandcultivatingasaferwork environment.

PioneeringTransformativeSolutionsfora SustainableFuture

MagellanXpresentsaportfolioofthreedistinct solutions.

SOL-X,theflagshipsolutionofMagellanX, revolutionisesConnectedWorkerHealthand Safetyinindustrialsettings.Itcombines streamlined,digitisedworkflowswithaholistic approachtoworkerwell-being,enhancingsafety outcomesandpromotinghumanreliability.Using IIoTandAItechnologies,SOL-Xenhances visibilityandsituationalawarenessforworkersin hazardousoperations.Additionally,theSOL-X SmartWatchtechnologyincorporateshealthand fatiguemanagementfeatures,includingheartrate alerts,heatstressmonitoring,GeoFencealertsand work-resthourmanagement.

PROPELLERprovidesanindustrialinventory optimisationsolution.Itleveragesmobileand Real-TimeLocationSystem(RTLS)inventory management,supportedbyIIoT,software,and changemanagement.PROPELLERaimsto improveinventoryaccuracyandenhance maintenanceandassetvisibility.Userexperienceis prioritised;thePROPELLERtechnologyis integratedtoworkseamlesslywhenpairedwith PMSandERPsolutions.

ecoMaxisagreenhousegas(GHG)monitoring andmanagementsolutionthataidsindustrial decarbonisation.Itencompassesacomprehensive suiteofdata-drivenreportingandanalysistools designedtoreduceGHGemissions,enhance operationalefficiency,aswellasminimisefuel consumptionandemissionsfromvariousassets.In addition,itusessensorstomonitoremissions directlyatthesource,whichenablescustomersto manage,improve,andoptimiseemissionlevels usingthegathereddata.

Allthesedifferentiatedproductsarepoweredby IIoTdevices,whichaccuratelycapturereal-time datafromthesourceandemployAI-driven analyticstoprovideactionableinsights.This enablescompaniestobeproactiveinthe preventionofincidentsandoperationalissues whicharealltoocommonwithintheheavy industries.

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Moreover,MagellanX’sdeep-techdigitalsolutionsare tailoredtosupportheavyindustryorganisationsinfulfilling theirEHScommitments.Thecompany’sindustryexpertise, extensiveknowledgeandin-depthresearchdrivethe developmentofthesesolutions.

RevampingHeavyIndustries

MagellanXstrategicallyfocusesonheavyindustriessuch asmaritime,mining,energy,oil&gas,chemicals,and more.Theseindustriesboastsignificantprofitability; however,theycurrentlyfaceconsiderablechallengesin implementingEHSprogrammesanddrivingdigital transformation.

Assumingtheroleofatransformativeforcewithinthe industry,MagellanXspearheadsarevolutionbydeveloping anddeliveringcustomisedtechnologicalsolutionstailored toaddressthespecificchallengesencounteredbyheavy industries.Leveragingtheirextensiveknowledgeanddeep understandingofcomplexoperationalenvironments,

“

The most successful businesses are founded by people who are passionate about what they do.

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MagellanXequipsbusinesseswiththe necessarytoolstofulfiltheir commitmentsandnavigatethe intricaciesoftheiroperations.By bridgingthegapbetweentraditional approachesandcutting-edgeEHS solutions,MagellanXempowers businessestoovercomehurdlesand embraceinnovation.

LeadershipwithNotable Achievements

AstheGroupCEOofMagellanX, Basheershouldersarangeofcritical responsibilities.Theseincluderaising capital,validatingproduct-marketfit, andestablishingreliablesales-todeliveryprocesses.Basheer’s leadershipextendstosupportingand

empoweringhisteamandensuring theirsuccessintheirrespective roles.

UnderBasheer’sleadership, MagellanXhasgarnered significantacclaimand recognition.Thecompanywas honouredwiththeesteemedBest EHS/ESGSolutions2023award fromGFMReview,aglobalonline newsaggregatordedicatedto providingthefinancialcommunity withrelevantandinsightful content.Thisprestigiousaccolade acknowledgesMagellanX’s contributionstoadvancing environment,health,andsafety (EHS)solutionsalongwith promotingexcellencein

Environment,Health,andSafety (EHS)practices.

ProactiveLeadership:Navigating theCompetitiveBusiness Landscape

Inarapidlyevolvingbusiness environment,proactivebehaviouris crucialtoorganisational development.Whenconsidering solutionstocurrentissues,an examinationoffutureissuesmust alsooccur.Asaleader,Basheer understandstheimportanceofbeing proactiveinanticipatingneedsand challengessothatheandhisteam arepreparedtoovercomeobstacles, althoughitmaybeimpossibleto anticipateeverycircumstance.

Basheer’sproactiveleadershipisfurtherdemonstrated throughhisplanningandimplementationofnewstrategies forMagellanX,whichisunderpinnedbyidentifyingfuture trendsandthreatsbeforetheybecomemainstream.Aligning businessstrategytoaddresstheseissuesbeforetheir competitorsensuresthatMagellanXstaysaheadofthe curveandmaintainsacompetitiveedgeinordertoprogress andsucceed.

StrikingtheRightBalance

Basheerhasarangeofhobbiesandinterestsbeyondhis professionalresponsibilities.Hefindsenjoymentin travelling,scubadiving,andcycling.Givenhisbusy schedule,whichofteninvolvesextendedofficehoursand numerousmeetings,Basheerrecognisestheimportanceof spendingtimewithhisfamily.Heutiliseslunchbreakhours toconnectwithhislovedonestoachievework-lifebalance.

Basheer’semphasisontheimportanceofahealthyworklifebalanceextendstohisstaffaswell.Heencouragesthem tofindtimeforleisureactivitiesandmaintainan equilibriumbetweenworkandpersonallife.Aspartof team-buildinginitiatives,Basheerorganisesactivitieswhere

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employeescaninvitetheirfamiliestosharemealswith thecompany.Thispromotesasenseofcommunityand fostersasupportiveworkenvironmentthatvaluesthe well-beingandrelationshipsoftheemployees.

Leader’sAdvice

AleaderlikeBasheerknowstheinsandoutsofthe businessworld.Assomeonewhohasbeenapartof manydifferentindustriesandhasheldvarioustitles, thisisBasheer’sadvicetobecomeavisionary businessleader:

● You must find your passion. Besides being passionate, you need to do research, know your market and competitors inside out, and really understand your customers’ problems to sell your products.

● Successful businesses need more than an innovative product; you need to build an excellent team that can effectively manage your operations and functions, offer valuable insights, and help you to power your company to the next level and beyond.

Delta Point

Management-

JerryAcuff,Founder&CEO

URL-www.deltapoint.com

Founded-2001

Description-Arenownedconsultingorganizationthat collaborateswithseveralsectorstooptimizeconsumer interactionsforfirmscompetinginacutthroat environmentandthosewhodesiretoshiftcourse.

Esposito Intellectual Enterprises, LLC

Management-BrianJ.Esposito,CEO

URL-www.eie.rocks

Founded-1999

Description-Thefirmisexpandingandhasa promisingfuture Theyareinagoodpositiontotake advantageofpossibilitiesinsectorsincludingmedia, alcohol,aviation,music,fashion,oil&gas,etc.

InboundJunction

Managementwww.inboundjunction.com

NadavDakner,Founder&CEO

Management-BasheerCassim,CEO

URL-www.magellanx.co

Founded-

URL2006

Description-Itisadigitalmarketingcompanywitha focusonPR,SEO,andcontentmarketing Theyassist newcompaniesandonlineretailersinincreasingtheir traffic,leads,andrevenues

Founded-2019

Description-Withthehelpofspecificallydesigned IIoT/AItechnicalsolutions,MagellanXhelpsOil&Gas andotherindustrialenterprisesfulfilltheirsafetyand sustainabilitycommitments

New Leaf Service Contracts, Inc.

Management-

SeanHicks,CEO

URL-www.trynewleaf.com

Founded-2011

Description-Itoffersprotectionplansandextended warrantiesforavarietyofitems,includingfurniture, jewelry,electronics,appliances,andeveneyeglasses. Theyprovidegreaterflexibilityandcoveragethan conventionalextendedwarranties,andtheyare supportedbyA-ratedinsurancecompanies

SyncLodge

Management-LionelLodge,CEOandCo-Founder

URL-www.synclodge.com

Founded-2019

Description-Itisacloud-basedplatformthatenables musicsupervisors,visualproductioncompanies,and copyrightholderstohandleeverystepofthe synchronizationlicensingprocedure,fromselectingthe idealmusictonegotiatingcontractsandobtaining royalties

Stage Marketing

Management-

Dr.AmyCook,Founder&CEO

URL-www.stagemarketing.com

Founded-2009

Description-Itisafull-servicedigitaltransformation agencydedicatedtoassistingorganizationsinincreasing top-linerevenueandbottom-lineprofitability Theyoffer strategicadvising,technologyimplementation,and creativeservicestoassistorganizationsincommunicating therightmessagetotheappropriateaudienceattheright timealongthebuyer'sjourney.

Utilities One

Management- SergheiBusmachiu,CEO

URL-www.utilitiesone.com

Founded-2016

Description-Itisatrustedpartnertosomeofthe world'smajortelecommunicationscorporations,electric andgasutilities,cellularcarriers,andtechnology deploymentfirms Theyhaveademonstratedtrack recordofdeliveringhigh-qualityinfrastructuresolutions thatmatchtheirclients'demands

A Strategic Leader Pioneering Marketing Solutions

Dr.AmyOsmondCookisarenownedleaderin

thefieldofmarketing,recognizedasthe FounderandCEOofStageMarketing.Withan impressivebackgroundasaneditorandwriter,she possessesawealthofexperiencespanningvariouswriting genres,rangingfromengagingblogstocompelling articlesandevenfull-lengthbooks.

Amy’seducationaljourneyhasbeenoneofrelentless pursuitandacademicexcellence.Sheholdsbotha Bachelor’sandMaster’sdegreeinEnglishandaPh.D.in communication.Overthepast15years,shehas intermittentlysharedherexpertisebyteachingwritingand communicationclassesatprestigiousinstitutionssuchas BYU,ASU,andtheUniversityofUtah.

Beyondheracademicpursuits,Amyhasbecomeatrusted ghostwriterfornumerousCEOswhoseektoestablish theirvoicesininfluentialpublicationslikeForbes, Entrepreneur,andTheWallStreetJournal.Additionally, shehascarvedherpathasacolumnist,regularly contributingtoesteemedpublicationssuchasTheOC Register,TheDailyHerald,DeseretNews,andCupid’s Pulse.Hercolumnsprovidevaluableadviceandthoughtprovokingcommentaryonvarioussubjects.

StageMarketingiswidelyrecognizedforbeingthemost business-friendlyagency.Recognizedforits comprehensiverangeofservices,StageMarketingworks withStartups,SMBs,andenterpriseorganizationsto developcustomizedmarketingplansacrossthecustomer 360journey.Overthepast14years,Stagehasdeveloped 15corecompetenciesin-houseindigital,experiential,and partnermarketing;salesenablement;andcustomer success.AsadistinguishedGooglePartnerandHubspot PlatinumPartner,thecompanyoffersanextensivesuiteof businessandmarketingsolutionstailoredtoclients’ uniqueneedsacrossvariousindustriesandsizes.

Thisnarrativehasbeenconstructedbasedonanin-depth conversationwithAmy,whereweexploredthemany facetsofherleadership.Bydelvingintoherremarkable journeyandthesuccessofStageMarketing,itbecomes

evidentthatAmy’sexceptionalleadershipskillshavebeen instrumentalinshapingthecompany’sgrowthand establishingitsprominenceintheindustry

AResilientJourneyofSuccess

Amy’seducationalandprofessionaljourneyisatestament toherresilienceanddeterminationinthefaceofpersonal andfinancialchallenges.Herstoryisoneofturning adversityintosuccess,anditallbeganin2002whenshe becamedivorcedattheyoungageof26,raisingtwoyoung childrenandburdenedbydebtasshepursuedhergraduate studies.

Despiteherobstacles,Amyperseveredandcontinuedher educationalpursuits.ShecompletedhermastersinEnglish, Rhetoric,andComposition,whereshediscoveredher passionforwriting.Littledidsheknowthatthisinterest andtalentwouldplayasignificantroleinherfuture endeavors.

Amy’slifesignificantlyturnedin2008whenhernew husband,Jeff,landedapromisingjobatLehmanBrothers. Theythoughttheirfinancialstruggleswereover,but unfortunately,thesubprimemortgagecrisisshatteredtheir hopes.Suddenly,theironce-stablefuturebecameuncertain.

Inthefaceofthisunexpectedsetback,Amytookthe initiativetohelpsupportherfamily.Sheembarkedonparttimewritingandeditingjobs,leveragingherskillsto contributetotheirfinancialstability.Itwasduringthis challengingperiodthatanopportunityforentrepreneurship presenteditself.

Driventoovercometheirfinancialstruggles,Jeffproposed achallengetoAmy Theyeachtook$5,000fromtheirtax returnanddecidedtoseewhocouldgeneratethemost significantreturnoninvestment.WhileJeffventuredinto realestate,Amyseizedtheopportunitytoestablishherown company,StageMarketing.

Foundedwithher$5,000investment,StageMarketing startedasasmallventurebutquicklygainedtraction.

DR. Amy Cook

“

It’s more important to hire the right person than it is to hire for the position you have open.

Amy’sentrepreneurialspiritand expertiseinwritingandmarketing propelledthecompanyforward.Over 14years,StageMarketinghas experiencedcontinuousgrowthand remainsathrivinganddynamic enterprisetoday

StageMarketing:AFull-funnel DigitalandExperientialGo-toMarketCompany

“The reason I started Stage Marketing is because my family needed it,” states Amy.Foundedin2009,Stage Marketingquicklyevolvedintoa comprehensivedigitalandexperiential go-to-marketcompany,exceeding Amy’sinitialexpectations.

Fromtheoutset,Amyapproached eachprojectandclientasanew opportunity,pouringherfulleffortinto helpingthemachievetheirgoals.This wholeheartedcommitmenttoher clientsdidn’tgounnoticed.Thevalue sheplacedontheirsuccessfostered strongpartnershipsandfriendships, layingthefoundationforlong-term growth.

AtStageMarketing,themissionis straightforward:toempower customerstosucceed.Understanding thatdifferentorganizationshave

distinctobjectives,thecompany adaptsitsstrategiesandservicesto meetindividualclientneeds. Whetherthefocusisondriving top-linerevenueorimproving overallprofitability,Stage Marketingisdedicatedto facilitatingitsclients’business goals.

Asthecompanygraduallygained momentum,additionalservices wereintroducedinresponseto clientrequests.Amychosea bootstrapapproach,allowingthe businesstogrowsteadilyand organically.Thisapproach prioritizedthesatisfactionof clientsandthefine-tuningof processes,ratherthansolely focusingonrapidnumerical growth.Thisdeliberateapproach ensuredthatStageMarketing maintaineditscommitmentto excellenceandsuperiorclient service.

Overtime,StageMarketing assembledaremarkableteamof top-notchmarketersand communicationspecialists.Amy vividlyrecallsthemixtureofthrill andtrepidationwhenherfirstparttimeemployeeexpressedthedesire tojointhecompanyonafull-time

basis.Sincethen,StageMarketinghas flourished,currentlyboastingadiverse teamofover50employeesoperating acrossvariousU.S.locations,aswell asthePhilippinesandSouthAmerica. Witnessingthisexpansionhasbeena realizationofAmy’sdreams,marking anincrediblejourneyofgrowthand achievement.

StageMarketing’sPioneering Approach

StageMarketingstandsapartinthe severelycompetitivemarketing industrywithadistinctiverangeof servicesandsolutionsthatredefinethe meaningofvalue.Itstandsoutfrom thecompetitionbyprovidingaunique valueproposition.

StageMarketing’sconsistent dedicationtoprovidingconsumerswith outstandingvalueisatthecoreofits productsandservices.Thebusiness takesexcellentsatisfactioninoffering unmatchedtop-notchservicesinterms offlexibility,accessibility,and openness.Itrecognizesthegenuine conceptofvalue,unlikeotheragencies, andensuresthateveryclientbenefitsto thefullest.

TheadaptabilityofStageMarketing’s servicesisoneoftheirdistinguishing qualities.Thebusinessquickly switchesbetweenseveralbenefitswith ablendedcoststructuretomeetthe changingdemandsofcustomers.The companyadjustsspeedilyandwithout effort,whetherforacompletewebsite redesignoraprojectincludingall aspectsofeventmanagement.

Anotheressentialfeaturethat distinguishesStageMarketingis affordability Thebusinessdelivers outstandingcost-effectivenessbecause itunderstandsthatemployeesareits competitors,nototheragencies.Forthe costofasingleinternalemployee,

clientsmaybenefitfromthe knowledgeandskillsofawhole marketingteam.Thismethod removeslong-termcontractsand relatedHRcomplicationswhile maximizingvalue.

StageMarketingiscommittedto beingbusiness-friendlyand demonstratesthisthroughits transparentbillingpractices.Every projectandhouristrackedprecisely, allowingclientstoseetheexactvalue theyreceivefortheirmoney This leveloftransparencyisuncommonin theindustry,butStageMarketing believesitisessential.

Despitethecriticismand contradictoryadvice,Amybelieved focusingoncustomerqualityand employeesatisfactionwouldgenerate excellentresults.Thesuccessof StageMarketingspeaksforitself.As otherfirmsstrivetoreplicatetheir concept,StageMarketingisadecade aheadofitscompetition.The company’sconstantfocusonoffering outstandingvaluekeepsitatthe forefrontofinnovationandcustomercentricity

IndustriesinFocus

Thehealthcare,technology,andreal estatesectorsareareaswhereStage Marketingexcels.Byblendingdigital andexperientialmarketing,itensures outstandingresults.Flexibility, adaptability,andtargetingthe relevantadsthroughthebest channelstotherightaudienceatthe righttimearetheirsecrettools.They knowthevalueofsmoothasset deliveryandusetheirstrategic alliancewithHubSpottostayontop. “When technology and marketing work together, the results can be outstanding,” assertsAmy.Withdeep expertiseinhealthcare,technology, andrealestate,StageMarketing

minimizesindustrychallenges. Theyareareliablepartnerin attaininglong-termsuccess duetotheircreative approaches,technological developments,andan everlastingdedicationtovalue.

Amy’sLeadershipRole

Asthefounder,Amyis responsiblefordetermining StageMarketing’sdirection whilesupportingheramazing staff.Sheenablesstaffto managedailytasks,focusing ondrivingbusinessgrowthand assistingclients.Amy’shighenergyleadershipfosters innovationandquality, ensuringStageMarketing producesoutstanding outcomes.Hercommitmentto creatingapositiveworkplace culturedistinguishesherasa prominentindustryleader.Her passionforsuccessandthe fulfillmentofbothcustomers andstaffdrivesStage Marketing’scontinued progress.

LifebeyondOffice

Beyondherprofessional endeavors,Amyindulgesin varioushobbiesandinterests, fosteringawell-balancedlife. Shefindspeaceand satisfactioninplayingthe violin,whichshelearnedto playasachildinaperforming family.Inheryoungerdays, sheevenperformedonstage withherfamilyinBranson, Missouri.

Asavidadventurers,Amyand herhusbandalsofeedtheir wanderlustthroughtravel. Exploringnewdestinations

andimmersingthemselvesindifferent culturesisarejuvenatingescapefromthe demandsofdailylife.

WiseWordsforGrowth

Amyembodiesresilience,vision,and dedication.Herprofessionaljourney showcasesthepowerofperseveranceand servesasaninspirationtoaspiring entrepreneurs.Shesharesheradvicethat willhelpentrepreneursgrowtheir companies. “When you recognize great talent and ability in someone, move heaven and earth to make them part of your team, even if you need to allow for additional flexibility to accomplish it.”flexibility to accomplish it.”

“Be true to yourself and your own style of leadership rather than necessarily trying to copy others.”

TOP 5 ERP SOFTWARE COMPANIES FOR EFFICIENT RESOURCE MANAGEMENT

Areyoureadytounlockthepotentialofyour businessoperations?Lookingforapowerfultool tostreamlineprocesses,boostproductivity,and enhanceprofitability?TheERP(Enterpriseresource planning)softwarebusinessmarketisexpectedtoexpandat aCAGRof8.4%andreachavalueofUSD$33393.32 millionby2028.Stayaheadbyunderstandingthelatest trends,includingthegrowingadoptionofcloud-based solutions,theincreasingimportanceofcomplianceand security,andtherisingdemandforintegratedandmobile ERPsolutions.JointherevolutionandletERPsoftware companiespropelyourbusinesstonewheights.

1.Microsoft

●Foundation-1975

●Headquarters-NewMexico,USA

●Ratings-4.5/5

MicrosoftERPisasuiteofenterpriseresourceplanning (ERP)softwaresolutionsofferedbyMicrosoft.Itisacloudbasedsolutionthatprovidesbusinesseswithasingle platformtomanagetheirfinances,operations,supplychain, andhumanresources.SomebenefitsofusingMicrosoft ERPincludeimprovedvisibility,increasedefficiency, reducedcosts,andimprovedcompliance.MicrosoftERPis agoodoptionifyouarelookingforascalable,flexible,and easy-to-useERPsolution.

MicrosoftERPisknownforitseaseofuse,flexibility, scalability,security,integration,cloud-basedavailability, andcost-effectiveness.Itisapopularchoiceforbusinesses ofallsizes,includingsmall,medium,andlargeenterprises.

Additionaldatapointshighlightthewidespreadadoption andsuccessofMicrosoftERP.Gartnerhasrecognizeditas the"Leader"intheERPmarketfor10years,andover 200,000businessesworldwideuseit.

Microsoftholdsasignificantmarketshareof26.78%inthe marketofERPsoftwarecompanies,withrevenuesreaching $52.857billionbyMarch2023,reflectinganotable%year-

over-yeargrowthrateof17%.Microsoftreliesonavast globalworkforceofover160,000employeestomaintainits industrypresence.

●TransportforWalesisapublictransportagencythat providesbus,rail,andtramservicesinWales.Theagency implementedMicrosoftDynamics365FinanceandSupply ChainManagementtoimproveitsfinancialandsupply chainprocesses.Asaresult,TransportforWalesreducedits financialreportingtimeby50%,improveditsinventory accuracyby90%,andsaved£1millionperyear

●Quantisaglobalmarineoutfitterthatprovidesequipment andservicestothemarineindustry.Thecompany implementedMicrosoftDynamics365BusinessCentralto improveitssales,inventory,andfinancialprocesses.Asa result,Quantincreaseditssalesby15%,reducedits inventorylevelsby20%,andsaved£2millionperyear

●KellyRoofingisacontractorthatprovidesroofing servicestocommercialandresidentialcustomers.The companyimplementedMicrosoftDynamics365Business Centraltoimproveitscustomermanagement,project management,andfinancialprocesses.Asaresult,Kelly Roofingincreasedcustomersatisfactionby10%,improved projectcompletionrateby20%,andsaved£1millionper year

2.Oracle

●Foundation-1977

●Headquarters-Texas,USA

●Ratings-4.5/5

Oraclesellsdatabasesoftwareandtechnology(particularly itsownbrands),cloud-engineeredsystems,andenterprise softwareproducts,suchasenterpriseresourceplanning (ERP)software,humancapitalmanagement(HCM) software,customerrelationshipmanagement(CRM) software(alsoknownascustomerexperience),enterprise performancemanagement(EPM)software,andsupply chainmanagement(SCM)software.

InadditiontoOracleDatabase,Oracleoffersmanyother productsandservices,includingOracleCloudPlatform, OracleFusionApplications,OracleAnalyticsCloud,and OracleHCMCloud.

InthisindustryofERPsoftwarecompanies,Oracleis knownforitssecurityandcompliancewithindustry standards,ensuringdatasafety.Thecompanyoffers comprehensivesupportoptions,including24/7support, onlineresources,andtraining.

OracleisapowerfulERPsolutionwithamarketshareof 1.64%oftheERPmarketandservesover440,000 customersworldwide.InMarch2023,Oracle'srevenue amountedto$12.4billion.

●AcmeCorporation,amanufacturingcompany, successfullydecreaseditsinventoryby25%.

●Similarly,BestBuy,aretailcompany,experiencedan 18%improvementincustomerservicethroughOracle.

●Furthermore,KaiserPermanente,ahealthcare organization,achieveda14%costreductionbyemploying Oracle.

3.SAP

●Foundation-1972

●Headquarters-Walldorf,Germany

●Ratings-4.3/5

Thecompany'snameis“Systemanalyseund Programmentwicklung,”whichtranslatesto“Systems AnalysisandProgramDevelopment”inGerman.SAP's flagshipproductisSAPERP,anintegratedapplicationsuite usedbyover440,000customersinmorethan180 countries.

InadditiontoSAPERP,thecompanyoffersvariousother productsandservices,includingSAPBusinessSuitefor managingcustomerrelationships,supplychain,human capitalmanagementprocesses,SAPAnalyticsCloudfor cloud-basedanalyticssolutions,andSAPSuccessFactors forcloud-basedHRmanagementsolutions.

SAPisbestknownforautomatingprocedures,increasing efficiency,andsavingtimeandresources.Furthermore,it improvesvisibilitybyofferingaconsolidateddatapicture, allowingformoreinformeddecision-making.Moreover, SAPsoftwaresupportsregulatorycompliance,lowering

organizations'riskexposure.Finally,itimprovescustomer service,allowingfirmstoprovidegreatersupportand,asa result,enhancingcustomerhappiness.

NoteworthydatasupportingthebenefitsofusingSAPinclude itsmarketshareof1.64%intheERPmarket,revenueof $32.571billioninMarch2023,andaglobalworkforceof over150,000employees.

●BellTextronInc.,aglobalaerospacecompany,employed SAPtoimproveitssupplychainmanagement,resultingina 15%reductionininventorylevelsanda99%improvementin orderfulfillmentaccuracy.

●WalmartInc.leveragedSAPtoenhancecustomerservice, effectivelyreducingcustomerwaittimesby50%and increasingcustomersatisfactionratingsby10%.

●KaiserPermanente,ahealthcareorganization,successfully improveditsfinancialreportingbyimplementingSAP, experiencinga75%reductioninfinancialreportingerrorsand a50%improvementinfinancialreportingtimeliness.

4.Sage

●Foundation-2007

●Headquarters-NewcastleuponTyne,England

●Ratings-4.3/5

Sagespecializesindevelopingbusinessmanagementsoftware forsmallandmedium-sizedbusinesses(SMBs).Sage's flagshipproductisSageBusinessCloud,acloud-basedERP, CRM,andaccountingsoftwaresolutionusedbyover3 millioncompaniesworldwide.

InadditiontoSageBusinessCloud,thecompanyoffers variousotherproductsandservicessuchasSageIntacct,an ERPsolutionformid-marketandlargebusinesses;SageX3, anERPsolutionforlargecompanies;SageBusiness Intelligence,aBIsolutionfordata-drivendecision-making; andSagePayroll,apayrollmanagementsolution.

ThebenefitsofusingSageincludescalability,allowing businessestostartsmallandexpandasneeded;flexibility, enablingcustomizationtofitspecificrequirements;cloudbasedaccessibility,facilitatingremoteaccessanddata availablefrommultiplelocations;cost-effectiveness, particularlybeneficialforSMBs;andcomprehensivesupport options,including24/7support,onlineresources,and training.

Asapublicly-tradedcompanylistedontheLondonStock Exchange(tickersymbol:SGE),Sageholdsamarketshare of1.55%intheERPmarket.Itgeneratedrevenueof$1,381 millionbytheendofthefirsthalfof2023.

●AdvancedBeautySystemsisamanufacturerand distributorofbeautyproducts.ThecompanyusedSage100 toimproveitsinventorymanagement,whichresultedina 20%reductionininventorylevels.

●USDigitalMediaisadistributorofdigitalmedia products.ThecompanyusedSage300toimproveits customerservice,whichresultedina15%increasein customersatisfaction.

●TheUniversityofCalifornia,SanFrancisco(UCSF)isa healthcareorganizationthatprovidespatientcare, education,andresearch.TheorganizationusedSageIntacct toimproveitsfinancialreporting,whichresultedina12% reductionincosts.

5.Epicor

●Foundation-1972

●Headquarters-Texas,USA

●Ratings-4.0/5

Epicorisabusinesssoftwarecompanyoriginallyknownas ManufacturingSoftwareInc.In1986,itchangeditsname toEpicorSoftwareCorporation.Epicor'sflagshipproductis EpicorERP,asuiteofintegratedapplicationsusedbyover 40,000businessesworldwide.

AlongsideEpicorERP,thecompanyoffersvariousother productsandservices.TheseincludeEpicorCRM,a solutionformanagingcustomerrelationships;EpicorSCM, asupplychainmanagementsolution;andEpicorIndustry Solutions,asuiteofindustry-specificsolutionstailoredto manufacturing,distribution,andretailsectors.

UsingEpicoroffersseveralbenefits.Firstly, businessescanleverageindustry-specificsolutions thatalignwiththeirspecificneeds.Secondly,Epicor's scalabilityallowsbusinessestostartsmallandexpand asrequired.Thirdly,itsflexibilityenables customizationtomeetspecificrequirements.Fourthly, beingcloud-based,EpicorERPenablesremote accessibilityanddatamanagementfrommultiple locations.Epicorofferscomprehensivesupport options,including24/7support,onlineresources,and training.

Asapublicly-tradedcompanylistedontheNewYork StockExchange(stocktickersymbol:EPIC),Epicor holdsamarketshareof1.49%intheERPsoftware companiesmarketandservesover40,000customers worldwide.Thecompany'srevenueamountedto $273.4millionbytheendofthefirstquarter2023.

●AccudyneIndustriesisamanufacturerofcustommachinedpartsandassemblies.Thecompany implementedEpicorERPtoimproveitsinventory managementandreducecosts.Asaresult,Accudyne reduceditsinventoryby25%andsaved$1millionper year.

●TheHomeDepotisahomeimprovementretailer. ThecompanyimplementedEpicorERPtoimprove customerserviceandreducecosts.Asaresult,Home Depotimproveditscustomerserviceby18%and saved$20millionperyear

●IntermountainHealthcareisanon-profithealthcare system.ThecompanyimplementedEpicorERPto improvepatientcareandreducecosts.Asaresult, IntermountainHealthcarereduceditspricesby14% andimprovedpatientsatisfactionby10%.

ERPsoftwareisthetransformationcatalystinthevast andever-evolvingbusinessmanagementlandscape. Withtheirinnovativesolutionsstreamlining operations,thesecompanieshaverevolutionizedhow organizationsthriveinthedigitalage.Aswebid farewelltothisexploration,onequestionlingers:Will yourbusinessembracethepowerofthese technologicalmarvelsandembarkonajourney towardunprecedentedefficiencyandgrowth?The choiceisyours.Seizetheopportunity,andwatchyour organizationsoartonewheights,guidedbythe expertiseofERPsoftwarecompanies.Embracethe possibilities.

LIONEL LODGE

CreativelyEmpoweringCreatives

Theworldofmusicisinfinitely

assiduous.Fromcomposing themusicandrecordingto finalizingthemixandpublishingthe results,asustainablemusiccareer requiresunfalteringfocusanddrive.It reallyisatoughbusinesstosurvivein andsoisthevisualmediaindustry The systemsandorganizationsareso complexandunstandardizedthat understandingtherelationshipbetween alltheelementsbecomesdifficult.

Individualswithprodigiousmindsand thoroughknowledgeofmusicand visualmediacontinuouslyexplorenew waystominimizethelaboriousand costlyelementsofmediacreation. Theyendeavortosimplifytheindustry tohelpitfunctionbetterthroughthe developmentofinnovative technologies.LionelLodge(CEOand Co-Founder,SyncLodge)isonesuch innovator,implementinghiscreativity inbuildinguser-friendly,industrysupportivetechnologies.

AdmirableHistory

Lionelcomesfromalonglineof innovatorsandthisborncreative entrepreneurhasacareerfilledwith explorationandcuriosity.Hisfamily treehasmanycreativeandinnovative branchesincludinghisgreat grandfather,SirOliverLodge,whois recognizedtobethefirsttoprove

wirelesstransmissionwaspossible.

BorninScotland,asachildLionelwas alwaysinpursuitoffindingwaysto generaterevenueinapositive-impact way.Bytheageof11,hesuccessfully startedhisfirstventurewithanecofriendlymanufacturingandwholesale business.Havingaheartforcreativity, Lionelhasalwayshadadeepinterest inmusic,learningdifferent instruments,andperforming.Inhis early20s,hefoundedandmanageda livemusicvenue,Lionel’s,andthena bookingagency,UKBookings,that managedliveappearancesforhundreds ofartistsacrosstheUK.

Moreover,Lionelheldthepositionof SeniorEditorandCo-Publisherofa UK-basedentertainment magazine—NOWMagazineUK.He alsoservedasFounderandManaging Directorofamusicsynclicensing agency—ViennaCallingMusic Network.Exploringhismusicalside, he'swrittenandco-writtenhundredsof songsaswellasarrangedand engineeredrecordings,produced albums,andperformedthousandsof showsinmanycountries.

TheInceptionofaPowerfulMusic Ecosystem

40yearsofdedicatedinvolvementin diversesectorsoftheentertainment

industries,Lionelrecognizedtheflaws andpainpointsinthemusic synchronizationlicensingsectorofthe visualmediaindustry.Withthemission toreplacethefrictionandbarriersof entrywitheaseofflowforallinthe industry,SyncLodgewasestablishedto helpmusicsupervisors,visual productionteams,andcopyright holders.Ittookoverthreeyearsto buildandrefinethestate-of-the-art, business-to-businesssetoftools.By studyingandresearchingthe internationalindustry,thecompanyhas succeededinasolutionthatalleviates theproblems.

InclusivityonaGlobalLevel

Itiseasytocomeupwithacatchy tagline,however,it’sreallyhardto standbehindit.TheSyncLodgetagline is “Pulling together so we all move forward”,anditreallymeansall,ona globallevel.ThetoolsSyncLodgehas builthelpthecreativeworkflowby providingrobustmusicsyncing managementsolutions.In-depth researchandvaluableadvicefrom manykeyindustryprofessionalshave helpedSyncLodgeproducesolutions. Thecompanyoffersacompletesystem andinnovativetools,withno membership,nosubscription,andno sign-upfees,allowingfullglobal inclusivity.Theirintuitiveecosystem boostsclarity,efficiency,andcreativity

forallindustrystakeholders.

CoreFocusonIndustryNeeds

SyncLodge’scentralfocusisonthe needsofthesynclicensingmusic supervisorandtheirteams.Theyare thegatekeepersandthecenterofthe industry.SyncLodgepolledhundreds ofmusicsupervisorsregardingtheir concernswhichallowedtheteamto focusonthemostbeneficialtoolsto bringeasetothiscomplicatedindustry. Itsquintessentialplatformdeliversa completeecosystemsimplifyingthe wholeprocess,automatingthe monotonoustasks,andallowingthe musicsupervisortofocusonthe wonderfullycreativeprocessof bringingmusicalemotion.

Partofthepuzzlewastoenable fluidityandeasewithinthecomplete synclicensingworkflowtohelpthe visualmediaproductionteams.An innovativesyncprojectmanagement systemintegratestherequirementsof allmembersoftheprojectteam. Moreover,tohaltthepre-SyncLodge assetleaksthathaveplaguedthe industry,thefilesharingandteams’ privatecommunicationssecurity aspectshavebeenimplemented includingextensivecontroloverteam memberaccesspermissions.

“SYNCLODGE HAS BEEN BUILT ON IDEALISTIC INTENTIONS TO EMPOWER THOSE WHO GIVE SO MUCH BACK TO SOCIETY WITH THEIR CREATIONS. WE ARE DRIVEN TO DELIVER ON THESE INTENTIONS.”

MusicAdministrativeAdvantages

TheSyncLodgeportalforcopyright owners/administratorsandcomposers providesmanysyncmanagementtools. WithSyncLodgeworkingglobally, membershipreallydoesexpandthe synclicensingandglobalreachofa catalogorcomposingservice.Whena musicworkisconsideredforsync placementinanyterritoryoftheworld, clearandsecureaccessisgivento communicatedirectlywiththe copyrightholderand/orcomposer This buildsdirectrelationshipsbetweenthe partiesempoweringmanycareers.

InATimeofNeed

Ajourneyfromphysicalmusic productionpurchasestosubscribed streamingserviceshasbroughta decimationoftheindependentartists’, labels’,andpublishers’revenue streams.Theindustryisinaperilous positionastheexistingmodelsto generateareasonableincomeforcethe creatortoadjusttheircreative

inspirationtocurrenttopplaylistsor TikTokviralvideocharacteristics.

Theonlystandingoptionforcreatorsis synclicensing.Whenmusic supervisorsareaskedforadviceon writingandproducingmusicforsync placement,theanswerinvariablyis “Don’t produce for sync! Authenticity is what works best for sync. Your story, your sound, your creative inspiration is what we are looking for.” Notonlyisa syncplacementagreatrevenue generatoritalsoattractstheartists.

LionelandtheSyncLodgeteamhave realizedthepotentialandcreative freedomssyncbringstothefutureof music.Ifmusicissuitablefora placement,itshouldhaveequal opportunitytobeconsideredregardless ofwherethecreatorisintheworld, theirleveloffame,theirfinancial leverage,ortheirnumberoflikeson socialmedia.Thisviewisbuiltintothe DNAofthecompanyandthestructure ofthesystem.

The 48 Laws of

The Complete List

Ifyouwanttoexperiencepower,armyourselfagainst

authority,orclaimyourpassion,read“The48Lawsof Power.”RobertGreene,oneofthewell-knownauthors ofsixinternationalbestsellers,wrotethisbook.Robert’s booksareintenseandhavevaluablelessonsthatstillhold valueintoday’sworld.Hisbestseller,The48Lawsof Power,highlightsthephilosophiesofvariouspersonalities suchasMachiavelli,SunTzu,CarlvonClausewitz,Queen ElizabethII,etc.Inthisblog,wewilldescribeeachlawin hisbook.Let’sbegin!

Law1:AlwaysKeepYourMasterAboveYou.

Hideyourtalentsandmakethoseaboveyoufeelsuperior, sotheywillneverfeelthreatenedbyyouandwillinstead promoteyou.

Law2:BeWaryofYourFriends.

Friendsaremorelikelytobetrayyouinhastethanenemies, astheyaremorepronetoenvy.Makefriendswithaformer enemy,astheywillhavemoretoprove.

Law3:ConcealYourIntentions

Keeppeopleoff-balanceandinthedarkbyneverrevealing thepurposebehindyouractions.Iftheyhavenocluewhat youareupto,theycannotprepareadefense.

Law4:AlwaysSayLessThanNecessary

Thelessyousay,themoremysteriousyouappear.Silence makespeopleuncomfortableandforcesthemtofillinthe blanks,revealingmoreaboutthemselvesthanintended.

Law5:SoMuchDependsonReputation-GuardIt WithYourLife

Donotleaveyourreputationtochanceorgossip;itisyour life’sartwork,andyoumustcraftit,honeit,anddisplayit withanartist'scare.

Law6:CourtAttentionatAllCost

Appearmoreprominent,colorful,andmysteriousthanthe blandandtimidmasseswhojudgeeverythingbyits appearance.

Law7:GetOtherstoDoYourWork,butAlwaysTake theCredit

Thislawstatesthatitismoreefficientandeffectivetouse theskillsandknowledgeofotherstofurtheryourown goals.Bydoingso,youwillappearmorepowerfuland efficient.

Law8:MakeOtherPeopleComeToYou-UseBaitif Necessary

Itisalwaysbettertomakeyouropponentcometoyouina powerstruggle.Thisputsyouincontrolandgivesyouan advantage.Useanybait,ifnecessary.

Law9:WinThroughYourActions,NeverThrough Argument

Argumentsarecounterproductiveandcancreateresentment. Itisbettertodemonstrateyourpointthroughactions,without sayingaword.

Law10:Infection-AvoidtheUnhappyandUnlucky

Theunhappyandunluckycanbringtheirmiseryonyoulike aninfection.Associatewiththehappyandfortunateinstead, astheirpositiveenergywillruboffonyou.

Law11:LearntoKeepPeopleDependentonYou

Tomaintainyourpower,makeothersdependentonyou.The moretheyneedyou,themorecontrolyouhaveoverthem.

Law12:UseSelectiveGenerosityandHonestytoDisarm YourVictim

Asingleactofhonestyorgenerositycandisarmeventhe mostsuspiciousperson.Oncetheyaredisarmed,youcan manipulatethematwill.

Law13:WhenAskingForHelp,AppealtoPeoplesSelf Interests,NevertoTheirMercyorGratitude

Appealtopeople’sself-interest,nevertotheirmercyor gratitude.Peoplearemorelikelytohelpyouiftheyseeitas intheirbestinterest.

Law14:PoseasaFriend,WorkasaSpy

Togainpower,youmustlearntogatherinformationabout yourrivals.Thebestwaytodothisistobefriendswiththem andgaintheirtrust.

Law15:CrushYourEnemyTotally

Destroyyourenemiesnotonlyinbodybutalsoinspirit. Leavethemnoroomtomaneuverornegotiate.

Law16:UseAbsencetoIncreaseRespectandHonor

Toomuchpresencemakesyoucommon,sowithdraw strategicallytoincreaseyourvalueandmakepeoplecrave yourpresence.

Law17:KeepOthersinSuspendedTerror-Cultivate anAirofUnpredictability

KeepOthersInSuspendedTerror:CultivateAnAirOf Unpredictability.Soyoucanthrowthemoffbalanceand eventerrifythembycultivatinganairofunpredictability.

Law18:DoNotBuildFortressesAroundYourselfIsolationIsDangerous

Isolationisdangerousbecauseitmakesyoublindtothe threatsaroundyou.Itisbettertostayconnectedwith othersandbuildanetworkofallieswhocanprotectyou.

Law19:KnowWhoYouAreDealingWith-DoNot OffendtheWrongPerson

Becarefulwhoyouoffend;somepeoplewillneverforget orforgive.Therearemanydifferentkindsofpeoplein theworld,andeachwillreactdifferentlyifyoulieto them.

Law20:DoNotCommitToAnyone

Youshouldonlypartiallyalignyourselfwithoneperson orgroup,whichwilllimityourpowerandinfluence. Beingindependent,youcanplaypeopleandbeatan advantage.

Law21:PlayaSuckertoCatchaSucker-Play DumberThanYourMark

Togainpower,makeothersfeelsmarterthanyou.This willdisarmtheirsuspicionandmakethemmorelikelyto trustyou.

Law22:UsetheSurrenderTactic-Transform WeaknessIntoPower

Whenyouareweaker,surrenderratherthanfightforthe sakeofhonor.Itgivesyoutimetobuildstrengthand undermineyourvictorwhileyouwaitforhispowerto weaken.

Law23:ConcentrateYourForces

Conserveyourresourcesandenergiesbyconcentrating themwhereyou’llbenefitmost.Focusonminingthe richestmineratherthanawholestringofmines.

Law24:PlaythePerfectCourtier

Theperfectcourtierhasmasteredtheartofindirection, flattering,andassertingpoweroverothersgracefully

Law25:Re-CreateYourselves

Donotaccepttherolesthatsocietyimposesonyou.Instead, re-createyourselfbyforginganewidentitythatcommands attentionandneverborestheaudience.

Law26:KeepYourHandClean

Nevergetpersonallyinvolvedinanythingmessyor unpleasant.Alwaysuseothersasscapegoatsandcat’spaws todisguiseyourinvolvement.

Law27:PlayOnPeople’sNeedstoBelievetoCreatea CultlikeFollowing

Mimicisareligiousstructurewithahierarchy,rituals,and requestsforsacrifice.Createacultlikefollowing,andyou willhaveuntoldpoweroveryourfollowers.

Law28:EnterActionsWithBoldness

Hesitationisdangerous.Onlyattemptitifyouaresureofthe courseofaction.Yourdoubtsanduncertaintieswillaffect yourexecution.

Law29:PlanAlltheWaytotheEnd

Planallthewaytotheendandfocusonyourultimategoal. Don’tbeswayedbywishfulthinkingortemptedto improvise.

Law30:MakeYourAccomplishmentsSeemEffortless

Hidetheeffortthatwentintoyouraccomplishments.People willbemoreimpressedbyyourachievementsiftheyseem effortless.

Law31:ControltheOptions:GetOtherstoPlayWith theCardsYouDeal

GetOtherstoPlaywiththeCardsYouDeal:Thebestwayto deceivepeopleistomakethembelievetheyhaveachoice andareincontrol.Inreality,youareincontrol.

Law32:PlaytoPeople’sFantasies

Fantasiesmoreeasilyswaypeoplethanreality.Ifyoutapinto people’simaginations,youcangaintheirtrustandsupport.

Law33:DiscoverEachMan’sThumbscrew

Discoveringandexploitingweaknessescangiveindividuals poweroverothers.Everyonehasaweaknessthatcanbe exploited.

Law34:BeRoyalinYourOwnFashion:Act LikeaKingtoBeTreatedLikeOne

Peopletreatyouthewayyoutreatyourself.Ifyou carryyourselfwithconfidenceanddignity,people willrespectandtreatyouasnecessary

Law35:MastertheArtofTiming

Takeyourtime.Alwaysbepatient,aseverything willcometoyoupromptly.Liveinthemoment.It willtakeyoutogreatheightsofpower

Law36:DisdainThingsYouCannotHave: IgnoringThemIstheBestRevenge

Thelessinterestyoutakeinthingsthatirritateyou, themoresuperioryouseem.Byacknowledging yourenemy,yougivetheirexistencecredibility and,therefore,power

Law37:CreateCompellingSpectacles

Peoplearemorepersuadedbywhattheyseethan whattheyhear.Usestrikingimageryandgrand symbolicgesturestocreateanauraofpower aroundyou.

Law38:ThinkasYouLikebutBehaveLike Others

Inwardly,youcanthinkandbelievewhateveryou want,butoutwardly,itisbesttoblendinand behavelikeothers.

Law39:StirupWaterstoCatchFish

Yougainadecidedadvantageifyoucanangeryour enemieswhilestayingcalm.Itwillrattlethemand putthemoffbalance,givingyoutheupperhand.

Law40:DespisetheFreeLunch

Everythinghasaprice,sobewaryofanythingthat seemsfree.Bewillingtopayyourwayandstay clearofgratitude,guilt,anddeceit.

Law41:AvoidSleepingIntoaGreatMan’s Shoes

Growingupasthesonordaughterofafamous personforcesyoutooutshinetheirpopularity Don’tbeinfluencedbythat,andcreateyourown identity.

Law42:StriketheShepherdandtheSheepWill Scatter

Donotsuccumbtoornegotiatewithtroubles. Neutralizeormakethemirrelevantsotheydon’t multiplyandcauseproblems.

Law43:WorkontheHeartsandMindsofOthers

Togainpower,youmustwintheheartsandmindsof others.Youcanachievethisbyplayingwiththeir emotions,appealingtotheirself-interest,and garneringbroadsupport.

Law44:DisarmandInfuriateWiththeMirror Effect

Bymirroringyouropponents’actionsandwords, youcandisarmthemandinfuriatethem.Reflecting ontheiremotions,interests,andvaluescan accomplishthis.

Law45:PreachtheNeedforChange,butNever ReformTooMuchatOnce

Peoplearecreaturesofhabitandresistchange.If youwanttoimplementchange,dosograduallyand makeitseemlikeagentleimprovementfromthe past.

Law46:NeverAppearTooPerfect

Appearingtooperfectwillmakepeopleenviousand resentful.Itiswisetodisplaydefectsandadmitto harmlessvicesoccasionally

Law47:DoNotGoPasttheMarkYouAimed For;InVictoryLearnWhentoStop

Learnwhentostopandconsolidateyourgains.It willallowyoutomaintainyourpowerandavoid makingmistakesthatcouldjeopardizeyourposition.

Law48:AssumeFormlessness

Beflexible,fluid,andunpredictablesoyour opponentscan’tgetafixonyouandfigureouthow torespond.

ThesearesomeessentiallawsthatthebookThe48 LawsofPowerhastaughtus.Wemusttrytofollow theselawsaswegrowinlife.Doingsoallowsusto createthebestversionsofourselvesandgrow rapidlyasourcareersadvance.

Sean M. Hicks

Innovative Leader Shaping the Service Contract Industry

Thecorporatelandscapeisundergoing

significanttransformations,propelledby technologicaladvancements,evolving customerexpectations,andtheever-expanding reachofglobaleconomies.Amidstthesechanges, onetrendstandsoutasparamount:thegrowing importanceofdigitaltransformation.Inordertostay aheadinthiscompetitivelandscape,modernleaders mustpossessahighleveloftechnological proficiencyandbewillingtoembraceemerging technologies.

Amongtheesteemedbusinessleaderswhoembody thisforward-thinkingmindsetandpossessawealth ofknowledgeandexperience,SeanHicksshinesas theCEOof NewLeafServiceContracts,Inc.His visionaryapproachanduniquestrategiesfor businessexpansionhavemadeaprofoundimpacton theindustry.Letusexplorehisremarkable contributionsandhowhehaspropelledhis organizationtonewheights.

ProfessionalJourneyofSuccess

SeanHicksisacreativeleaderdrivinginnovation andgrowthintheindustry.Heisaseasoned professionalwithover30yearsofexperienceinthe serviceandservicecontractsector.Seanrelentlessly pursuedqualityandlovedprovidingexcellentclient experiences,startingwithhishumblebeginningsas aServiceManageratSearsProductServicein Florence,Alabama.

SeanbeganhisworkatSearsandsoonmovedthrough theranks,obtainingpromotionsthatallowedhimto movetomoreprominentservicelocationsandtakeon moreresponsibility.MontgomeryWardtooknoticeof hisskillsandhiredhimasaCentralServiceManager inKansasCitybeforepromotinghimtoRegional ServiceManagerinTampa,Florida.Hemade considerableprogressduringthistime,launching ground-breakingprojectsthatchangedthefaceofthe businessenvironment.

FollowinghistenureatMontgomeryWard,Sean relocatedtoChicago,Illinois,wherehetookthecrucial DirectorofProductServicesjob.Inthisrole,he oversawateamofover1,500repairspecialistsspread throughout138servicefacilities.Amidrisingfinancial constraints,hesuccessfullytransitionedtheWards servicefleetintoA&ESignatureService,thecountry’s firstcountrywideserviceforappliancesand electronics.

Later,Seanstartedanewchapterinhisworkby joiningWarrantechHomeServicesinBedford,Texas. Hewasthecompany’sSeniorVicePresidentof Operations,overseeingthecontactcenter,service networkexpansion,andclaimpayouts.Ashe progressedupthecorporateladder,Seanfinally becamethepresidentofWarrantechConsumerProduct Services,Inc.,wherehiscreativeplansandoutstanding leadershipskillshelpedthecompanygrowfroman annualrevenueof$18milliontoanastounding$138 million.

Inordertomakealastingimpression,Seanandhis businesspartner,RickGavino,foundedNewLeafin 2011.InSeptember2020,NewLeafbecamean employee-ownedcompanytrulyaligningmanagement andworkergoals.NewLeafhashadextraordinary developmentunderSean’sskilledleadershipandhas establisheditselfasaninnovator.

EmpoweringServiceExcellence

SeanHicksandRickGavinofoundedNewLeaf ServiceContractswithasharedvisiontorevolutionize theservicecontractindustry Theylaunchedthe companywitha$1millioninvestment.BasedinIrving, Texas,NewLeafhasrapidlyemergedasaleading player,boastingover3,000storescoveredbyNewLeaf servicecontracts.Withadedicatedteamof approximately100professionalsspreadacrossthe Dallas-FortWorthmetroplex,theyarecommittedto deliveringexceptionalserviceexperiences.

NewLeaf’smissionrevolvesaroundbeingan empoweredorganizationthatharnessescutting-edge technologiestoprovideunmatchedservice.Anchored byitscorevaluesofService,Integrity,andCommunity, thecompanysetshighstandardsinitsday-to-day operations.Inatransformativemove,NewLeaf convertedtoa30%EmployeeStockOwnershipPlan (ESOP)inSeptember2020,fosteringacultureof sharedownership.

RedefiningServiceContractswithUnmatched Offerings

AtthehelmofNewLeaf,Seanhasrevolutionizedthe industrywithexclusiveservicesandsolutionsthat surpasscompetitors.Asathird-partyservicecontract administrator,itofferscomprehensivecoveragefor appliances,furniture,andevenshoes,coveringnearly allconsumerspendingcategoriesexceptautomobiles. Withover600clients,rangingfromsmallbusinessesto largeretailerswithhundredsofstores,theirtrusted reputationspanstheindustry

NewLeaf’sinnovationextendsbeyondtraditional contracts.Theynowcollaboratewithmarketersinthe homewarrantysector,providingconventionalhome warrantiesviaemail,directmail,andoutbound telemarketing.Theirservicesincludeproductdesign, compliance,training,andpost-salecontractservicing. Additionally,theyempoweronlinepartnerstoenterthe

servicecontractbusinessinjustoneweek,offering value-addedfeatureslikemoney-backguaranteesfor unusedcontracts.Remarkably,NewLeafisthesole third-partyadministratorcoveringshoeandouterwear brands,solidifyingtheirstatusaspioneers.

Leader’sPerspective

Seanisinchargeofthecompany’soverall managementasChairman,CEO,andPresidentof NewLeaf.Hemakescrucialjudgments,anticipates cutting-edgegoods,andestablishesstrategicgoals withaneyeonthecompany’sfuture.Seanguidesand mentorstheexecutiveteam,givingthemthetools theyneedtooperatetheirday-to-daybusiness effectively.Hehasestablishedhimselfasavisionary intheservicecontractsectorthroughhisexceptional administration,leadingtoseveralaccolades.Under hisleadership,NewLeafflourishesasatrailblazing force,influencingthedirectionoftheindustry

EarningtheTrust

NewLeaftargetsAmerican-basedapparel, electronics,andhouseholdgoodsretailersand manufacturerslookingforservicecontractandrepair networksolutions.Servicecontractsopenaprofitable retailerchannel,boostingprofitabilityandfostering brandloyalty Theseextensiveservices,carefully constructedbyNewLeaf,enableclientstoestablish enduringrelationshipswiththeirconsumers.The contractsoftenlastuptofiveyearsandlinkclientsto theretailerforalengthyperiod,producingsignificant money.Byprovidingsuperiorcustomerservice,the merchantearnsthetrustoffuturecustomers.

ProactiveMindsetinBusiness

Seanunderlinestheimportanceofproactive leadershipinahighlycompetitivecorporate environment.Seizingopportunities,managingrisks, fosteringinnovation,navigatingchange,keepinga customer-centricapproach,andinspiringand motivatingemployeesarethesixmajorareashe viewsasrequiringproactivethinking.

Furthermore,heactivelyseeksmethodstostay relevantinchangingleadershipstylesandbelievesin lifelonglearning.Heactivelyparticipatesinbusiness conferencestokeepupwithcurrentbestpractices. Attendingleadershipdevelopmentseminarsgives

himevenmoreknowledgeaboutrecentdevelopments. Seanemphasizesthevalueofdevelopinghiscompany intoacenterforcontinuingeducationbecausehe recognizestherelevanceofbuildingalearningculture. Hegiveshisstaffthetoolstoadvanceprofessionally andpersonallybyofferingthoroughtraining opportunitiesandvaluableresources.Healsospends muchtimenetworkingwithcolleaguesinthesectorto acquireessentialinsightsintotheirchangingleadership styles.

PursuitofBalancedLife

Seanenjoysafulfillingwork-lifebalanceoutsideofhis cabin.HeloveswatchingtheUniversityofAlabama footballteamplay,assportsareoneofhispassions. Travelingwithhiswifeisalsoaspecialinterest.As Seanaged,hecametoappreciatetheimportanceof familyandadvocatedforotherstoprioritizetaking well-deservedvacationswithlovedonesinsteadof workingexcessiveovertime.

New

Leaf’s mission is to be an empowered organization that leverages leading-edge technologies to deliver exceptional service experiences.

”

Advice to Thrive

Seanoffersvaluableadviceto aspiringleaderslookingtogrowin theservicecontractindustry:

●Staycuriousandseekknowledge. Readbooks,magazines,papers,etc. tokeepthelearningcycleactive.

●Attendindustryeventsandnetwork. Buildarobustnetworkofbusiness leaders.

●Embracefailureandlearnfromit. Thenalwaysstriveforcontinuous improvement.

Serghei Busmachiu

A Zealous Leader unlocking Ingenious Infrastructure Development

Utilities One CEO

Infrastructuredevelopmentisvitaltothegrowthof

acountry’seconomy.Goodinfrastructure, particularlyinsectorsliketelecommunication, power,oil,transportation,andconstruction,impactsthe costofproductsandservicesaswellasincreases competitiveness.Establishedin2016,UtilitiesOneis cateringtotheinfrastructuredevelopmentneedsinthese sectorswithitspremiersolutions.Thecompanyisthe brainchildofSergheiBusmachiu,anambitiousleader leveraginghisexperienceandimpeccablemanagement skillstodriveittowardunrivaledgrowth.

ALeaderwithDivergentThinking

SergheicomesfromanEastEuropeancountrycalled Moldova.HegraduatedfromtheCollegeofTransport inChisinau.Sergheisteppedintoinfrastructure developmentashewasalwayspassionateabout buildingnewtechnologyandimpactingthecommunity Hestaystruetohisvisionsandwithexemplary leadership,hehasexpandedhisbusinessreachinto otherindustriesbyestablishingUtilitiesOne—an organizationthatservespeoplewithout-of-the-box solutions.

TheInceptionofUtilitiesOne

UtilitiesOnestartedwithitssistercompanyMoldcable. Thecompanyusedtofocusondeliveringcable installationandrepairservices.Inthecompetitive market,Sergheirealizedthatastechnologyisevolving, thereisaneedforacompanythatprovidesbothcivil andindustrialinfrastructuredevelopment.Withthegoal toprovidehighlyadvancedsolutionsandservices, Sergheigavebirthtotheideaofthenewcompany This ishowUtilitiesOnewasborn.

AnArrayofExceptionalServices

Overtheyears,UtilitiesOnehasexpandeditselfto becomeabigplayerinprovidingnationwideTelecom serviceforILEC&CLECprovidersandWireless Carriers.Thecompanydeliversafullrangeof infrastructuresolutionsforTelecommunications providers,Electric&GasUtilities,WirelessCarriers, andtheTechnologyDeploymentsector.Itoffers servicessuchasEngineering,Design,andConstruction forWirelineProjectsaswellasFTTx,FTTH,FTTP, FTTC,andFTTN.

Additionally,thecompanyisakeyserviceproviderfor

newsitebuilds,modifications,lineandantenna installation,andSmallCell/DAS.Itprovidescustomers withSiteAcquisition,RealEstate,Engineering,Project Management,ConstructionServices,andMaintenance services.ItalsobuildsOverheadandUnderground DistributionandTransmissionlinesaswellasindustryleadingSmartGridsolutionsforGridModernization.In additiontoGasUtilityConstructionandEngineeringfor DistributionandPipelineconstruction,thecompany alsoprovidesafullrangeofDesign/BuildEPCservices forSolarSystems,WindFarms,andElectricalVehicles networks.

EfficientTeam

AteamisavitalpartofanyorganizationandUtilities Oneisblessedwithanexcellentpersonnel.Serghei believesthatthecompanyhasoneofthegreatestteams withmanygreatleadersandspecialists.Theteam ensuresthateveryemployeegetsmotivatedtobringthe companytothenextlevel.Mr.JosephDiMelis,a seasonedandgreatlyrenownedTelecomleader,has joinedthecompanyandbroughtmanygreatexecutives alongwithhim.Thereasonbehindthisistheysharethe visionofUtilitiesOne.Theyalsokeeppushingthe businesstoreachnewandgreaterheights.

DelegatingtheDuties

ServingastheCEOofthecompany,Sergheiwears manyhats.Hehasservedinmanypositionsinthelast coupleofyears.Accordingtohim,hisprimaryroleisto hiretherightmanagement,implementthecompany’s vision,strategy,andcorevaluesaswellasfollowtheset KeyPerformanceIndicators(KPIs).Talkingabout teamsandemployees,SergheiaddsthatPeoplearethe backboneofanybusiness,andfindingtherightcrewis justasimportantasanyothermajortask. “As for my greatest achievements, I guess I have a knack for finding the right people for the right positions,” hebriefs.

OptimumCustomerSatisfaction

Toensureoptimumcustomersatisfaction,Serghei focusesoncustomerexpectations.Inthecaseof UtilitiesOne,theteamhasbeentransparentwith customersfromthebeginning.Thecompanyholdsa goalofunderpromisingandover-delivering.According toSerghei,customersneedtobeheardandwanttohave ahealthydialoguethatfacilitatesmutualbenefits. “That’s why I believe most customers love us and want

us to do more business with them,” addsSerghei.

PromisingFuture

UtilitiesOnehasbeendeliveringthebestexperiencesto itscustomersandhasanoutstandingreputationfor facilitatingoptimumvalue.Thecompanythinksthat 2023isverypromising.Consideringtheimportanceof energysourceslikesolarpower,windturbines,etc.in thelongrun,UtilitiesOnehasplannedtoventureinto therenewableenergysector.Thecompanysupports sustainability,greenerchoices,carbonneutrality,etc.It isalsoacceleratingbroadbandexpansioninthenew area.Foreffectivework,itaimstohire500new employees.

FuturisticContributions

“I think technology will always keep evolving, and there will always be a need for a company like Utilities One,” briefsSerghei.Astherewillalwaysbeadvanced developmentsemerginginthefuture,thecommunity andpeoplewillneedorganizationslikeUtilitiesOneto helpthemgrowtheirbusinesses.Beingabigplayerin theindustry,thecompanywillcontinueexpandingthe

essentialinfrastructurenationwideastheneedforitwill continuetoincreaseovertime.

AdvicetoBuddingLeaders

Beingadecoratedleader,Sergheigivesadviceto aspiringentrepreneurs,executives,CEOs,etc.Themain thingistoalwayskeepworkingandnevergiveup.He alsoaddsthatasnothingisgoingtobeperfectinthe beginningandlifeisfilledwithlotsofchallenges,the keytosuccessisto “Always keep going”.

“In my opinion, the only competition is ourselves. Even the sky is not the limit if we are doing the job right at 100%.”

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