Peeled Tomatoes 400g & 800g
TODAY
TOMORROW
The Logo takes center stage: it is bigger and integrated in the red stripe, making for a more recognizable product, aligned with the product range. The Product Name comes in a new font, which provides a hint of tradition and character to the product, for a renewed but simple product image. 100% Italian Tomatoes remains in the center, being at the core of the product offer.
The grey background reminds of the cans’ original color, with the product name coming in a lighter color in the background.
Fillet Tomatoes 400g
TODAY
TOMORROW
The Logo takes center stage: it is bigger and integrated in the red stripe, making for a more recognizable product, aligned with the product range. The Product Name comes in a new font, which provides a hint of tradition and character to the product, for a renewed but simple product image. 100% Italian Tomatoes remains in the center, being at the core of the product offer. A new color for this tomato variety – a gold background with the product name coming in a lighter color.
Cherry Tomatoes 400g
TODAY
TOMORROW
The Logo is moved upwards, making for a more recognizable product, aligned with the product range. A new Product Name, which better identifies this tomato variety. The English name will remain “Cherry Tomatoes”.
A new color for this tomato variety – a light green for the whole background, to make the product stand out from the shelves. 100% Italian Tomatoes remains in the center, being at the core of the product offer.
Baby Roma Tomatoes 220gx2 & 400g
TODAY
TOMORROW
The Logo is moved upwards, making for a more recognizable product, aligned with the product range. The Product Name has the same character font of Datterini Tomato Sauce, to create a link to the only other product of the range where the same tomato variety is used. While tomatoes stand out from the front thanks to the highlight behind them, a new color prevails – a deep red, to deliver the strong but sweet personality embodied in this tomato variety. 100% Italian Tomatoes remains in the center, being at the core of the product offer.