If that’s what you want to do to this book,
by all means do it!
I have another copy. smartassdesign.com No room for indifference
UrbaN DictioNary: Smartass ~ A mule/donkey of unusual intelligence
04/07
Sponge Towels
idea } Super Absorbent
Sponge Towels absorb more than any other paper towels. Being placed in urban areas such as: parks and side streets these guerilla installations cleverly show the benefit by exaggerating the effect of the sponge. Our Sponge Towels are so absorbent that they can dehydrate plants and fountains.
12/06
Rivoli Restaurant
idea } 3 in 1 Art, Music, Pool
This is a hot spot on Queen St. West in downtown Toronto: Restaurant, Bar, Pool Hall and Concert Venue. The concept was to show the artistic and easy going atmosphere of the place, which merges all of the art, music, food and entertainment into one unforgettable and cool experience.
10/07
Organic Growers idea } Animal Food
To educate yourself and to support us in actions of eliminating Genetically Modified Foods from Canadian market, please visit: www.cog.ca
This outdoor/print campaign informs us about the issues of Genetically Modified Crops, which are grown with animal DNA to increase growth and mass production. The idea is to show how unnatural and scary this process of modification is.
To educate yourself and to support us in actions of eliminating Genetically Modified Foods from Canadian market, please visit: www.cog.ca
To educate yourself and to support us in actions of eliminating Genetically Modified Foods from Canadian market, please visit: www.cog.ca
To educate yourself and to support us in actions of eliminating Genetically Modified Foods from Canadian market, please visit: www.cog.ca
If water is where we come from, we should know more about the source.
Natural Spring Water: always from the same and unique source in Laurentians, Quebec, Canada
There are may bottled waters on a market and they are all “Natural Spring”. Although nobody really identifies where this water comes from, Naya on the other hand, emphasizes the importance of its source. People should know a good water when they see it, because - after all - we all came from it.
It’s fun to make stuff out of Rice Krispies. You can have more than just a bowl of the puffy rice. With Rice Krispes you can create masterpiece dishes. Lots of creativity is a must.
Describe a lemon taste without showing a lemon. This ad playfully shows all advantages and some disadvantages of the Lemon fruit. Corky art direction and descriptive tone of the body copy make this ad stand out.
12/08
Copywriting Ads
idea } is in words = pictures
LET’S BE HONEST. This fruit is not the sweetest of the bunch. But it denitely has more than your taste buds could hope for; rm body, zesty personality, vivid exterior and most importantly nutritious value of Vitamin C that gives you strength and support you need, especially during that nasty u season.
Lemon. For tough tongues
01/08
Starbucks Poster idea } Volcanic Flavour
Illustration: Julia Hardly / ArtDirection: Victoria Kouvchinova A Joint Project with an illustrator to introduce new “Hawaiian� flavour coffee available in Starbucks. The idea was to relate the famous volcanic nature of Hawaii to the hot and rich flavour of the Kona Blend coffee beans.
05/08
Astral Media
idea } We are Smart People
This Outdoor Poster was one of the four finalists in the Astral Media’s student competition. And it was displayed on bus shelters around Toronto for about a month. The creative brief was to: 1) Promote the City of Toronto, and 2) Convince students who finish their schooling inToronto to stay. Execution depicts hallmark Toronto architecture, student relevant imagery and metaphors.
TORONTO MAKES YOU SHARP | Learn. Live. Explore.
insert here
Outdoor
Outdoor
Website
Guerilla
10/08
Disney World (IMC) idea } Neighbourhood
Disney World Vacation is fun, entertaining and affordable. Vacationing to Florida Disney World is so awesome that you will not want to leave and will want to stay there forever. Imagine Mickey Mouse as your roommate and Cinderella as you next door neighbour. It’s incredible, isn’t it!
In-store promotion
Guerilla
03/07
Canada Project idea } Tastes like an ass
This project had to be a passionate personal opinion on a specific issue in Canada. I decided to criticize the agriculture, especially the taste quality of crops grown and distributed at the Canadian supermarkets. The Print Campaign increases awareness of quality in seasonally grown fruits and vegetables.
We know that most men are obsessed with plum, rounded butts, but it doesn’t mean that they want it on their plates. Take a closer look at what you are sinking your teeth into. It might look scrumptious, firm and healthy, so perfect in its shape and colour that it is almost identical from one fruit to another. But as you get the first bite you can’t help to notice that crappy, flavorless taste. Of course that’s if you ever tasted a real organic flavor fruit before and have something to compare it to. If you have, you know what I mean, if you haven’t I dare you to try a real one. It’s a shame that Canadians have to eat such tasteless crap all year round! When a perfectly delicious and flavourful produce are seasonally grown on many Small Local Farms throughout the country, rarely being distributed to the mass market. No wonder number of small Canadian farms continues to drop; meanwhile larger farms with
revenues over quarter million per year are increasing. I wish the quality and taste of our fruit and vegetables would increase with those revenues, but instead our stores filled with products that not only taste like ass but not even grown in Canada: 93% of our fresh fruit and 46% of our fresh vegetables were imported in 2006 according to Statistic Canada. So how can we expect to live and eat healthy when we don’t even grow our own food? Do we know how the real organic food taste like? Or we destined to eat that imported staff that has been grown god knows where and labeled “organic”. If you really want to taste the difference, quality organic fruits and vegetables have, I encourage you to check out Small Local Farms around your area or visit: www.agr.gc.ca to find one nearest you.
Small Farms. Big Taste!
Agriculture and Agri-Food Canada
Agriculture et Agroalimentaire Canad
Ladies, we do appreciate the look of good, firm, manly buttocks, but it’s not what we have in mind for dinner. Take a closer look at what you are sinking your teeth into. It might look scrumptious, firm and healthy, so perfect in its shape and colour that it is almost identical from one fruit to another. But as you get the first bite you can’t help to notice that crappy, flavorless taste. Of course that’s if you ever tasted a real organic flavor fruit before and have something to compare it to. If you have, you know what I mean, if you haven’t I dare you to try a real one. It’s a shame that Canadians have to eat such tasteless crap all year round! When a perfectly delicious and flavourful produce are seasonally grown on many Small Local Farms throughout the country, rarely being distributed to the mass market. No wonder number of small Canadian farms continues to drop; meanwhile larger farms with
revenues over quarter million per year are increasing. I wish the quality and taste of our fruit and vegetables would increase with those revenues, but instead our stores filled with products that not only taste like ass but not even grown in Canada: 93% of our fresh fruit and 46% of our fresh vegetables were imported in 2006 according to Statistic Canada. So how can we expect to live and eat healthy when we don’t even grow our own food? Do we know how the real organic food taste like? Or we destined to eat that imported staff that has been grown god knows where and labeled “organic”. If you really want to taste the difference, quality organic fruits and vegetables have, I encourage you to check out Small Local Farms around your area or visit: www.agr.gc.ca to find one nearest you.
Small Farms. Big Taste!
People just say that they want to get a piece of baby’s butt, but that doesn’t mean they really want to taste it. Take a closer look at what you are sinking your teeth into. It might look scrumptious, firm and healthy, so perfect in its shape and colour that it is almost identical from one fruit to another. But as you get the first bite you can’t help to notice that crappy, flavorless taste. Of course that’s if you ever tasted a real organic flavor fruit before and have something to compare it to. If you have, you know what I mean, if you haven’t I dare you to try a real one. It’s a shame that Canadians have to eat such tasteless crap all year round! When a perfectly delicious and flavourful produce are seasonally grown on many Small Local Farms throughout the country, rarely being distributed to the mass market. No wonder number of small Canadian farms continues to drop; meanwhile larger farms with
revenues over quarter million per year are increasing. I wish the quality and taste of our fruit and vegetables would increase with those revenues, but instead our stores filled with products that not only taste like ass but not even grown in Canada: 93% of our fresh fruit and 46% of our fresh vegetables were imported in 2006 according to Statistic Canada. So how can we expect to live and eat healthy when we don’t even grow our own food? Do we know how the real organic food taste like? Or we destined to eat that imported staff that has been grown god knows where Agriculture and and labeled “organic”. If you really want to taste the difference, quality organic fruitsAgri-Food and veg- Canada etables have, I encourage you to check out Small Local Farms around your area or visit: www.agr.gc.ca to find one nearest you.
Small Farms. Big Taste!
Agriculture and Agri-Food Canada
Agriculture et Agroalimentaire Canad
Commercial} Starts with a person making
facial expressions. Emphasized movements of the brows are gently morphing in to the flying seagull.
THE NATIONAL
THE NATIONAL
Ballet
Ballet
New Face of Ballet
New Face of Ballet
THE
OF CANADA
THE
OF CANADA
“I’ve never been so stunned even when my girlfriend left me for another girl.”
The Seagull.ca
“Wow, Times were tough before birth control.”
The Seagull.ca The Seagull play, based on the novel by Anatolii Tchehov, is a different kind of ballet performance with new unconventional choreography. This stunning production is out of ordinary, and nothing like a classic Swan Lake dance. The Seagull will change your view about typically “boring” ballet performance, and will not leave you indifferent.
08/08
The Seagull (IMC)
idea } The new face of ballet
THE NATIONAL
Ballet
OF CANADA
The Seagull
THE NATIONAL
THE NATIONAL
Ballet
Ballet
New Face of Ballet
New Face of Ballet
OF CANADA
THE
THE
OF CANADA
“Hmm... Looks like my family is not dysfunctional after all.”
They call it comedy? Those Russians are crazy!
The Seagull.ca
The Seagull.ca
04/09
Thesis: Eye Sharp
idea } Keep your eyes in shape