1MWW E PE RISYW : consisting of diverse abilities / various traits : dealing with or interested in a multitude of subjects
ALANE MASON
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About Me | PAGE 1
ABOUT ME
HI I’M ALANE MASON. I am a live life through your gut kind of gal and my HIWMKR WX]PI VI¾IGXW XLMW -´Q RSX E FEHEWW FYX -´Q GIVXEMRP] RSX FEWLJYP -´Q RIWXPIH WSQI[LIVI MR between where I get stuff done with a smile on my JEGI ERH 7,3'/)6 - EGXYEPP] QIER MX - QE] FI RMGI FYX HSR´X FI JSSPIH M´PP HIWMKR XLI TERXW SJJ ER]XLMRK ]SY TYX MR JVSRX SJ QI 1MWW%PERISYW (IWMKRW is GENUINE. I honestly believe in what I do and say which steers me away from trends and into the EVQW SJ YRI\TIGXIH GVIEXMZI WSPYXMSRW
ALANE MASON
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“There is something in every one of you that waits and listens for the sound of the genuine in yourself. It is the only true guide you will ever have. And if you cannot hear it, you will all of your life spend your days on the ends of strings that somebody else pulls.” - Howard Thurman
About Me
INSPIRATION
| PAGE 2
4+ 11-14
planet earth abc book : % ,%2(1%() 8=4)*%') ',-0(6)2´7 &33/
moleskine notebooks : 74)'-%08= 1%=% %2+)039 -274-6%8-32 &33/7
4+ 21-24
kumon postcards : ;36( % (%= 4378'%6(7 83 &3378 =396 :3'%&90%6=
4+ 25-30
the boonooloos : %2 3')%2 )<4036%8-32 ;)&7-8) *36 ',-0(6)2
4+ 31-34
campii : %2 -4,32) %44 *36 8,) 0)77 8,%2 /23;0)(+)%&0) '%14)6
4+ 35-38
océano tequila : 8)59-0% ;-8, % 8;-78 3* +33( ;-00
4+ 43-46
smaller than tall : 78%6&9'/7 463(9'87 *36 /-(7
4+ 47-50
if looks could kill : (%2+)67 3* 1%/)94 '%14%-+2 *36 ',%2+)
4+ 51-54
hype : URBAN CULTURE WITH A TWIST
PAGE 4
jusu energy drink : 46%-7) %03) % 492', 3* 2%896%0 %03) :)6% )2)6+= |
4+ 39-42
Table of Contents
4+ 15-20
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moontain typeface : % ,%2(1%() 8=4)*%') *36 8,) 2%896) 03:)67
ALANE MASON
4+ 05-11
ALANE MASON
TITLE
40%2)8 )%68, E LERHQEHI X]TIJEGI EFG FSSO
OVERVIEW
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4PERIX )EVXL´W GSRGITX MW IWWIRXMEPP] E JYVXLIV I\TPSVEXMSR SJ MX´W WMWXIV X]TIJEGI 1SSRXEMR TVSNIGX 1SSRXEMR I\IQTPM½IW XLI PMRIW ERH GYVZIW SJ REXYVI [LMPI 4PERIX )EVXL MW QYGL QSVI PMXIVEP %RMQEPW XI\XYVIW ERH TPERXW JSYRH EGVSWW XLI IEVXL GVIEXI E GSPSVJYP EPTLEFIX JSV GLMPHVIR XS IRNS] MR XLMW KVIEX LEVHFEGO FSSO
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Planet Earth
CHALLENGE
8S FSXL [VMXI ERH MPPYWXVEXI E GLMPHVIR´W FSSO XLEX MWR´X WMQTP] E X]TIJEGI 8LI GSRGITX RIIHW XS RSX SRP] XMI MRXS REXYVI FYX MRXS SRI WMRKPI TEWWMRK HE] EW [IPP *SPPS[MRK XLI EPTLEFIX JVSQ HE] XS RMKLX XLI WYFNIGX SJ IEGL PIXXIV RIIHW XS QEXGL XLI GSRGITX SJ XLI TSIQ
SOLUTION The end result of Planet Earth is very successful in tying XSKIXLIV E HE] MR REXYVI ERH XLI [MPHPMJI JSYRH LIVI SR )EVXL 'SPSVJYP QSWEMG TEXXIVRW WIVZI EW XLI FEGOHVST XS IEGL PIXXIV IEGL SJ [LMGL KVEHYEPP] GLERKIW HITIRHMRK SR [LEX XMQI SJ HE] XLEX TEVXMGYPEV PIXXIV PERHW SR 8LI X]TIJEGI MXWIPJ MW HMZIVWI MR VIKEVHW XS XLI MRHMZMHYEP WYFNIGXW XLEX QEOI YT XLI PIXXIVW (IWTMXI IEGL PIXXIV FIMRK HMJJIVIRX IEGL PIXXIV JVSQ % > VIQEMRW GSLIWMZI
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Planet Earth | PAGE 6
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Planet Earth | ALANE MASON
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Planet Earth | PAGE 8
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Planet Earth | ALANE MASON
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Planet Earth | PAGE 10
ALANE MASON
TITLE
13328%-2 E WYTIV GSSP ±SVKERMG² X]TIJEGI
OVERVIEW
Moontain
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1SSRXEMR [EW XLI SVMKMREP X]TIJEGI HIWMKR FILMRH XLI GSRGITX SJ MX´W ±WMWXIV JSRX ² 4PERIX )EVXL ;LMPI 4PERIX )EVXL MW E HMVIGX VITVIWIRXEXMSR SJ REXYVI 1SSRXEMR VI¾IGXW XLI SVKERMG PSSO FYX MR E WRIEO] [E] 8LMW X]TIJEGI XEOIW MXW WLETI JVSQ X[S SJ XLI QSWX WMQTPI ]IX SVKERMG WLETIW ORS[R XS QER XLI GYVZI SJ XLI QSSR ERH XLI WLEVT TSMRX SJ QSYRXEMRW 7S KS ELIEH ERH YWI XLMW YRI\TIGXIH font for your next nature lovers newsletter!
CHALLENGE
8S GVIEXI ER YRI\TIGXIH X]TSKVETLMG PSSO JSV XLI IZIV KVS[MRK SVKERMG XVIRH 8LIVI WLSYPHR´X FI ER] PMXIVEP XVERWPEXMSR SJ REXYVI MRXS XLI X]TIJEGI FYX VEXLIV MRGSVTSVEXI E HMWGVIIX WRIEO] [E] XS ETTP] XS MHIE XS E JSRX
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SOLUTION 1SSRXEMR MW WYGGIWWJYPP] WRIEO] [MXL E LMRX SJ REXYVI 8LIVI EVI X[S QEMR WLETIW XS XLMW X]TIJEGI E XVMERKPI ERH E GMVGPI 8LMW WMQTPMGMX] QEOIW 1SSRXEMR IZIR QSVI ETTIEPMRK FIGEYWI LSRIWXP] [LS LEWR´X FIIR XSPH F] XLIMV QSXLIV XLEX PIWW MW more?
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Moontain | PAGE 12
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Moontain | ALANE MASON
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Moontain | PAGE 14
ALANE MASON
TITLE 130)7/-2) 238)&33/7 QE]E ERKIPSY MRWTMVEXMSR RSXIFSSOW
OVERVIEW
Moleskine
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;LS FIXXIV XS MRWTMVI ]SY XS [VMXI XLI RI\X KVIEX XLMRK XLER XLI UYIIR SJ TSIXV] LIVWIPJ 1E]E %RKIPSY# 8LI [SVHW SJ LIV MRKIRMSYW -REYKYVEP TSIQ ¾S[ EGVSWW XLI GSZIVW SJ XLIWI 16 beautiful Moleskine cahier notebooks creating a series of MQEKIW JVSQ LIV [SVHW -RXIVTVIXEXMSRW SJ LIV TSIQ GSQI MR FSXL PMXIVEP ERH EFWXVEGX HIWMKRW EPP HITIRHMRK SR ]SYV S[R TIVWSREP TVIJIVIRGI XS JYIP ]SYV GVIEXMZMX] %VI ]SYV GVIEXMZI NYMGIW FEGOIH YT# +IX XLIQ ¾S[MRK TVSTIVP] [MXL E LIEVX] HSWI SJ XLI TS[IVJYPP] MRWTMVMRK [SVHW SJ 1E]E %RKIPSY
CHALLENGE 8S GVIEXI E WIVMIW SJ 1SPIWOMRI GELMIV RSXIFSSOW [MXL X]TSKVETLMG MQEKIV] HMWTPE]MRK 1E]E %RKIPSY´W MREYKYVEP TSIQ MR ER MRXIVIWXMRK ERH YRI\TIGXIH QERRIV
The series of Moleskine notebooks are a cohesive and visually MRXIVIWXMRK XVMFYXI XS 1E]E %RKIPSY´W TSIXV] )EGL X]TSKVETLMG TERIP [EW TVMRXIH SRXS XLI GSZIV SJ E WMQTPI FVS[R RSXIFSSO to showcase the designs rather than having bright colors take E[E] JVSQ XLI [SVHW )EGL TERIP MW HMJJIVIRX ERH XLIVI MW E [MHI VERKI SJ FSXL PMXIVEP ERH EFWXVEGX VITVIWIRXEXMSRW SJ XLI TSIQ
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SOLUTION
[
But today, the Rock cries out to us, clearly, forcefully, Come, you may stand upon my Back and face your distant destiny, But seek no haven in my shadow.
[
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Moleskine | PAGE 16
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Moleskine | ALANE MASON
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Moleskine | PAGE 18
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Moleskine | ALANE MASON
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Moleskine | PAGE 20
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TITLE
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Kumon Stationary
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/9132 4378'%6(7 [SVH E HE] TSWXGEVHW XS FSSWX ]SYV ZSGEFYPEV]
OVERVIEW *IIPMRK E PMXXPI XSRKYI XMIH PEXIP]# 7E] RS QSVI )\TPSVI RI[ ZSGEFYPEV] [MXL XLIWI GSPSVJYP ±YRI\TIGXIH [SVH² TSWXGEVHW F] /YQSR 8LI WIVMIW MRGPYHIW X]TIW SJ GEVHW +IX [IPP 7SSR 7EPYFVMSYW 8LERO =SY 4VIXIVREXYVEP ERH ,ETT] &IPEXIH &MVXLHE] 4IVIRHMREXI ;%62-2+ 7MHI IJJIGXW QE] MRGPYHI ]SYV JVMIRHW KSMRK MRXS WLSGO HYI XS ]SYV RI[ KVEWT SJ XLI )RKPMWL PERKYEKI
CHALLENGE (I½RMXMSRW HSR´X LEZI XS FI FSVMRK 8LI GLEPPIRKI LIVI MW XS GVIEXI E WIVMIW SJ GEVHW XLEX EVI FSXL ZMWYEPP] MRXIVIWXMRK ERH IHYGEXMSREP 8LI HIWMKR WLSYPHR´X FI XSS SZIV[LIPQMRK - I XLI QEMR JSGYW RIIHW XS FI SR XLI GEVH
SOLUTION 8LI HIWMKR SR XLI GEVHW MW WMQTPI WS XLI TVMQEV] JSGYW MW SR XLI [SVH XLMW MW FIGEYWI MRMXMEPP] MX QMKLX GEYWI E FMX SJ GSRJYWMSR MJ XLI VIGMTMIRX SJ XLI TSWXGEVH MWR´X JEQMPMEV [MXL XLI [SVH XLEX MW YRXMP XLI] XYVR XLI GEVH SZIV 8LI JVSRX SJ XLI GEVH WLS[GEWIW XLI [SVH MR FSPH X]TI [MXL E QMRMQEP FVMKLXP] GSPSVIH TEXXIVR EW XLI FEGOKVSYRH 8LI FEGO JIEXYVIW XLI [SVH ERH MX´W HI½RMXMSR ERH XLIR E FVMIJ QIWWEKI FIPS[ WYGL EW ±+IX ;IPP 7SSR ²
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Kumon Stationary | PAGE 22
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Kumon Stationary | ALANE MASON
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Kumon Stationary | PAGE 24
ALANE MASON
TITLE
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&332330337 SGIER I\TPSVEXMSR [IFWMXI JSV GLMPHVIR
OVERVIEW
Boonooloos
8LI &SSRSSPSSW EVI E XIEQ SJ YRHIV[EXIV EHZIRXYVIVW 'ETXEMR +MP E XYVXPI WIE GETXEMR [MXL E TEWWMSR JSV GSSOMRK *MR E HEVIHIZMP NIPP]½WL [MXL E Q]WXIVMSYW TMVEXI TEWX ERH 'SVEP E FVMPPMERX QIVQEMH [LS MW XLI FVEMRW SJ XLI &SSRSSPSS STIVEXMSR 8LIWI W[EWLFYGOPIVW desire to educate youngsters about marine life in fun and exciting [E]W
CHALLENGE A website with the intent of creating an interactive website for GLMPHVIR EKIW XLEX FSXL IHYGEXIW ERH IRXIVXEMRW
SOLUTION
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% FVMKLX OMH JVMIRHP] HIWMKR [EW YWIH QEOMRK MX IEW] JSV E GLMPH XS REZMKEXI XLI TEKI [MXL ZMWYEPP] WXMQYPEXMRK MQEKIV] ERH MRXIVIWXMRK JEGXW EFSYX QEVMRI PMJI
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Boonooloos | PAGE 26
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Boonooloos | ALANE MASON
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Boonooloos | PAGE 28
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Boonooloos | ALANE MASON
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Boonooloos | PAGE 30
ALANE MASON
TITLE '%14-- MTLSRI ETT JSV XLI PIWW XLER ORS[PIHKIEFPI GEQTIV
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OVERVIEW 8LI 'EQTMM MTLSRI ETTPMGEXMSR MW E KVIEX [E] XS WXE] WEJI ERH YT XS HEXI SR KIRIVEP GEQTMRK MRJSVQEXMSR WYGL EW TVITEVEXMSR WIX YT ERH XLMRKW XS EZSMH
CHALLENGE
Campii
A tequila brand with design elements that relate to the ocean MR E JYR JYRO] [E] 8LMW TEVXMGYPEV FVERH MW ZIV] PEMH FEGO ERH WLSYPH FI HMWTPE]IH EW WYGL
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SOLUTION 8LI HIWMKR SJ XLI PSKS MW WMQTPI ERH WXVEMKLX XS XLI TSMRX % ½VI VITVIWIRXW FSXL GEQTMRK ERH XLI MRWXVYGXMSREP WEJIX] EWTIGXW SJ XLI ETTPMGEXMSR 8LI WEQI FVMKLX SVERKI YWIH JSV XLI PSKS MW YXMPM^IH XLVSYKLSYX XLI ETT 8LMW FVMKLX GSPSV EPSRK [MXL HIIT VIHW ERH QYWXEVH ]IPPS[W MW MRXIVIWXMRK ERH WXMPP WYGGIWWJYPP] XMIW FEGO XS XLI VYWXMG EWTIGX SJ GEQTMRK EPSRK [MXL QETW EW XLI FEGOHVST
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Campii | PAGE 32
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Campii | ALANE MASON
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Campii | PAGE 34
ALANE MASON
TITLE
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OCÉANO TEQUILA - tequila with a twist of good will
OVERVIEW 3GqERS 8IUYMPE GSQIW MR 7MPZIV 6ITEWEHS ERH )\XVE %yINS 3GqERS WYTTSVXW XLI IJJSVXW JSV 1I\MGER ;EXIV 'SRWIVZEXMSR ERH E TSVXMSR SJ XLI TVSGIIHW KS XS[EVH XLIWI IJJSVXW
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Océano Tequila
CHALLENGE A tequila brand with design elements that relate to the ocean MR E JYR JYRO] [E] 8LMW TEVXMGYPEV FVERH MW ZIV] PEMH FEGO ERH WLSYPH FI HMWTPE]IH EW WYGL
SOLUTION 8LI GSRGITXW SJ XLI PSKS FSXXPI HIWMKR ERH VIGMTI FSSO EPP WXIQ JVSQ MQEKIV] JVSQ XLI SGIER ERH MXW TVSTIVXMIW -RGPYHIH [MXL IEGL FSXXPI MW E GSQTPMQIRXEV] VIGMTI FSSO JIEXYVMRK SYX SJ XLMW [SVPH XIUYMPE VIGMTIW 8LI HIWMKR SJ XLI PSKS ERH VIGMTI FSSO MRGSVTSVEXI FVMKLX QSWEMG HIWMKRW HMJJIVIRX GSPSVW JSV IEGL SJ XLI X]TIW SJ XIUYMPE 8LI QSWEMGW VI¾IGX XLI WTIGXVYQ SJ GSPSVW JSYRH HIIT [MXLMR XLI SGIER 8LI 0SKS [EW HIWMKRIH EVSYRH XLI MHIE SJ GSQFMRMRK LYQER´W IJJSVXW XS GPIER YT XLI SGIER [MXL QEVMRI PMJI GVIEXMRK SRI WMRKPI IRXMX]
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Océano Tequila | PAGE 36
ALANE MASON
K<HL@C8
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Océano Tequila
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Platinum
K<HL@C8
Repasado
K<HL@C8
Extra Añejo
K<HL@C8
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Océano Tequila | PAGE 38
ALANE MASON
TITLE
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.979 )2)6+= (6-2/ TVEMWI EPSI
Jusu Energy Drink
OVERVIEW %ZEMPEFPI MR HIPMGMSYW ¾EZSVW 3VMKMREP 6EWTFIVV] ERH 8ERKIVMRI .979 energy drink is a tasty alternative to the unhealthy neon-colored energy HVMROW EZEMPEFPI XLIWI HE]W .979 MW E GEVFSREXIH IRIVK] HVMRO QEHI JVSQ XLI NYMGIW SJ XLI EPSI ZIVE TPERX %PSI LEW QER] LIEPXL VIPEXIH FIRI½XW HYI XS MXW WSSXLMRK UYEPMXMIW -X LEW FIIR YWIH JSV XLSYWERHW SJ ]IEVW EW ER]XLMRK JVSQ LIEVXFYVR VIPMIJ XS E VIQIH] JSV WYRFYVR -X EPWS WIVZIW EW E REXYVEP WSYVGI SJ IRIVK] WS XLI LIEPXL GSRWGMSYW K]Q RYXW XLEX HVMRO .979 GER JIIP KSSH XLEX XLMW TVSHYGX MWR´X SRP] EPP REXYVEP ERH XEWX] FYX MX FIRI½XW ]SYV MRREVHW EW [IPP
CHALLENGE 8S QEOI E FVERH MHIRXMX] XLEX VI¾IGXW QEMR WYFNIGXW IRIVK] XLI EPSI PIEJ ERH .ETERIWI WUYEVI HIWMKRW 8EVKIXIH XS[EVH IGS GSRWGMSYW LIEPXL] MRHMZMHYEPW [LS PMZI ER EGXMZI PMJIWX]PI ERH ETTVIGMEXI MRXIVIWXMRK ERH YRGSQQSR ¾EZSVW
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SOLUTION 8LI IRXMVI HIWMKR SJ XLI .979 GEQTEMKR MW GIRXIVIH EVSYRH XVEHMXMSREP .ETERIWI /MQSRS HIWMKR %PSI :IVE HVMROW EVI X]TMGEPP] JSYRH MR .ETER WS QER] SJ XLI HIWMKR IPIQIRXW ETTPMIH VI¾IGX XLMW WYGL EW XLI WUYEVI TEXXIVR SJ XLI PEFIP ERH XLI WUYEVI GEVFSREXMSR HIWMKR SJ XLI PSKS 8LI TSMRXIH IHKIW SJ XLI PEFIP GSMRGMHI [MXL XLI WLETI SJ XLI EPSI ZIVE TPERX MXWIPJ
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Jusu Energy Drink | PAGE 40
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Jusu Energy Drink | ALANE MASON
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Jusu Energy Drink | PAGE 42
ALANE MASON
TITLE
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SMALLER THAN TALL - means Starbucks for all
PAGE 43
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Smaller Than Tall
OVERVIEW 7QEPPIV 8LER 8EPP MW E GSRGITX SVMKMREPP] GVIEXIH EW E KVSYT TVSNIGX -X MW E RI[ PMRI SJ OMH JVMIRHP] HVMROW ERH WREGOW TVSZMHIH F] 7XEVFYGOW ;LMPI QSWX GSJJII WLSTW HS RSX LEZI STXMSRW JSV XLI XSXW MR SYV PMZIW 7XEVFYGOW RS[ LEW E PMRI HIHMGEXIH XS XLSWI PMXXPI QYRGLOMRW ;MXL MGIH LSX GLSGSPEXI ERH LIEPXL] WREGOW KEPSVI EPP SJ XLI GLMPHVIR will be asking for more! CHALLENGE The branding design of Smaller Than Tall should be targeted toward the TEVIRXW SJ XLI GLMPHVIR 7XEVFYGOW MW E WSTLMWXMGEXIH GSQTER] WS XLI HIWMKR WLSYPH VI¾IGX XLEX HIWTMXI XLI JEGX XLEX MX MW E GLMPHVIR´W PMRI
SOLUTION *SV XLI KVSYT - GVIEXIH XLI 0SKS QEKE^MRI EHZIVXMWIQIRXW ERH E FSSOQEVO 8LI HIWMKR SJ XLI GEQTEMKR VIZSPZIW EVSYRH XLI GSRGITX SJ ER I\GMXMRK [SVPH MRWMHI IZIV] GYT JVSQ 7XEVFYGOW 4LSXSKVETLW SJ TST YT EHZIRXYVIW [IVI MRGSVTSVEXIH EW XLI world inside a cup EWTIGX ERH KPSZIH LERHW LSPHMRK XLI GYT PIRH E TPE]JYP XSYGL XS XLI HIWMKR % GLEVEGXIV 1S1S [EW HIWMKRIH JSV XLI FSSOQEVO ERH TEGOEKMRK
LL
If Looks Could Kill
RA
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sma
ALANE MASON
ME
O
F S RBUC K STA
A
NS
LL Than TA r e ll
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PAGE 45
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Hype Magazine
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ALANE MASON
Come try out our new line of kid-friendly drinks and snacks! With no caffine, drinks like Peppermint Hot Chocolate will send your favorite little oneâ&#x20AC;&#x2122;s tastebuds on an adventure with every sip!
ALANE MASON
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If Looks Could Kill | PAGE 46
ALANE MASON
TITLE
If Looks Could Kill
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OVERVIEW
CHALLENGE
-* 033/7 '390( /-00 XLI HERKIVW SJ QEOIYT
Many women do not recognize the dangers of the hundreds SJ GSWQIXMGW [I ETTP] HEMP] 8LIWI HERKIVW GER FIGSQI QYGL QSVI LEVQJYP XLER NYWX E WMQTPI EPPIVKMG VIEGXMSR -X GER XYVR HIEHP] &EVI 1MRIVEPW XIEQIH YT [MXL XLI 'EQTEMKR JSV 7EJI Cosmetics to enlighten women about these dangers and offer E [SRHIVJYP EPXIVREXMZI [MXL XLI PMKLX[IMKLX EPP REXYVEP &EVI 1MRIVEPW QEOIYT PMRI
3 magazine advertisements and a billboard design to showcase XLI MQTSVXERGI SJ IHYGEXMRK [SQIR SR XLI LYRHVIHW SJ XS\MG GLIQMGEPW XLEX EVI ETTPMIH HEMP] XS XLI WOMR [LMGL GER GEYWI WIVMSYW LIEPXL TVSFPIQW 8LI PSSO SJ XLI GEQTEMKR RIIHW XS PSSO TVSJIWWMSREP FIGEYWI SJ XLI MRZSPZIQIRX SJ XLI 'EQTEMKR for Safe Cosmetics but it also needs to come across as a beauty GEQTEMKR FIGEYWI SJ XLI SZIVEPP SFNIGXMZI XS LEZI TISTPI FY] &EVI 1MRIVEPW TVSHYGXW
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SOLUTION 8LI HIWMKR SJ XLI EHW ERH XLI FMPPFSEVH IQTLEWM^IW XLI FVMKLX KEVMWL GSPSVW SJ X]TMGEP QEOIYT TVSHYGXW ;LMPI XLI QSHIPW ERH XLIMV QEOIYT EVI FIEYXMJYP MX WXMPP PSSOW YRREXYVEP 8LI ZMFVERG] SJ XLI GSPSVW MW I\IQTPM½IH XS XEOI SR XLI PSSO SJ XS\MG WYFWXERGIW [MXLSYX PSSOMRK XSS WMGOP]
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If Looks Could Kill | PAGE 48
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Hype Magazine | ALANE MASON
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If Looks Could Kill | PAGE 50
ALANE MASON
TITLE
,=4) YVFER GYPXYVI [MXL E X[MWX
OVERVIEW
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Hype Magazine
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,=4) 1EKE^MRI MW E FM [IIOP] TYFPMGEXMSR XLEX RSX SRP] lends information on subjects like the latest tattoo trends ERH TSTYPEV YT ERH GSQMRK KVEJ½XM EVXMWXW FYX EPWS KMZIW ER MR HITXL PSSO MRXS XLI VE[ ERH I\GMXMRK GYPXYVI SJ YVFER PMZMRK
CHALLENGE
To create a magazine that interests the creative minds of YVFER WSGMIX] 8LI QEKE^MRI WLSYPH FI E HMVIGX PSSO MRXS XLMW MRGVIHMFP] EVXMWXMG GYPXYVI ERH WLS[GEWI WTIGM½G [SVOW WS XLEX VIEHIVW GER JSPPS[ YT ERH GSQMRK EVXMWXW QYWMGMERW ERH [VMXIVW
SOLUTION 8LI HIWMKR SJ ,=4) MW GIRXIVIH EVSYRH XLI XEPIRX JIEXYVIH MR XLI QEKE^MRI 8LI TLSXSKVETLW EVI XLI WXEV ERH XLI HIWMKR [SVOW XS HMWTPE] MX [MXLSYX GSQTIXMRK [MXL MX 7TPEWLIW SJ FVMKLX GSPSVW EVI MRGSVTSVEXIH SRXS E TVIHSQMREXIP] FPEGO ERH [LMXI FEGOKVSYRH XS VI¾IGX XLI TST SJ GSPSVW JSYRH MR KVEJ½XM
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Hype Magazine | PAGE 52
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Hype Magazine | ALANE MASON
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Hype Magazine | PAGE 54