Mission Valley News - August 2010

On the Internet at www.MissionValleyNews.com

Volume IV – Number 8

Fire Breaks Out in Mission Valley – Firefighters and Helicopters Save the Day

Annual Benefit Regatta in San Diego Bay Supports Local Patients All hands are on-deck as the community comes together with boating enthusiasts and health care professionals at the eighth annual Sharp HospiceCare Benefit Regatta on Friday, Aug. 27 and Saturday, Aug. 28, 2010. Hosted

by Sharp HospiceCare, Coronado Yacht Club and Cortez Racing Association, the event will feature a competition between two teams of doctors aboard

By Gina Cord

Photo Credit Da-woody com

Fire broke out in Mission Valley on Thursday, July 15th behind the Wyndham time-share units in the 400 block of Camino del Rio South. No personal or property damage was reported, only burnt brush along the hillsides. The cause of the fire was later determined to be arson and the investigation continues, according to Maurice Luque, Public Relations Director of the San Diego Fire Department.

Several motorists reported the fire from their cell phones at about 2:20 pm while traveling along Interstate 8, according to Luque. Approximately 90 firefighters and two water-dropping helicopters were immediately dispatched to the scene. By 3:15 pm the fire was out as you can see from the photo below.

CALIFORNIA Not long after this photo was taken the fire broke out again. Two helicopHigh-Speed Rail T H E B I G P I C T U R ters E roared through the Valley, swooping over Mission Center Road, dipping into the San Diego River to collect water  The high-speed train represents the state’s soak the responsibility, burning commitmentto to environmental better mobility and jobs for Californians. hillside. The bridge  The high-speed train will be a legacy to over Mission Center California’s future.

Road was filled with Sacramento  Reaching our goals will take vision, cheering onlookers in leadership and commitment. awe of the splendid  The High-Speed Rail Authority is maneuvering offederal the collaborating with local, state and to identify solutions that legendary America’s Cup sailing yachts: StarsStockton & Stripes and Abracadabra.agency partners daring helicopter San Francisco deliver the most public benefit with the The event kicks off Friday evening, Aug. 27 with a pre-race dinner, followed pilots. least negative impacts.

Millbrae-SFO Modesto by all-day festivities on Saturday, Aug. 28, as guests board sponsored yachts According to  Large projects are always challenging and Mid-Peninsula Jose and cruise along the race course for a San breathtaking view of the regatta and the Luque, the helicopcomplex.

This is why we are committed to Merced working with the public to find56 solutions.

San Diego Bay. ters made trips Gilroy The race portion of the event takes place on Saturday and starts at 1 People p.m. are becoming engaged in this project from the San Diego in a whole new way. The timing is perfect and at east end of Harbor Island, winds around San Diego Bay and finishes near River to the burning hillside before the fire was finally extinguished.

Fresno we welcome the public dialogue. the Coronado Yacht Club.Competitors will race for a chance to compete in the Residents of hillside homes in nearby University Heights narrowly  High-speed rail is a cleaner, safer and a 2011 Hospice Regattas National Championship in Rochester, New York. more environmentally sound approach Kings/Tulare Regional See Fire, Page 8 than building thousands of freeway miles Proceeds from the regatta support Sharp HospiceCare, an organization or a series of new airports — and that’s why

See Regatta, Page 4 California voters supported high-speed rail.

California High Speed Rail Closer to Reality with $2.25 Billion Federal Stimulus

Bakersfield

By Gina Cord A recent survey shows that Californians support the state’s effort to build 800 miles of steel track linking Sacramento to San Diego and want it to be Sylmar/San Fernando Burbank/Glendale completed as quickly as possible. This is according to a survey of 800 registered Los Angeles voters conducted by Public Opinion Strategies in May. Earlier this year, California’s dream of connecting Sacramento toNorwalk/Fullerton San Diego by high-speed rail came $2.25 Billion closer to reality. California’s allotment of federal American Recovery and Reinvestment Act funding is now being put to work on design and environmental review.

Chairman of the California High- www.cahighspeedrail.ca.gov Speed Rail Authority Curt Pringle says “This award is fantastic news for California and for our state’s high-speed project. It is an award that will lead to the creation of tens of thousands of quality jobs in the near term and to continued economic strength and enhance our transportation network in the long term.”

In May of this year, the California High-Speed Rail Authority named Roelof van Ark, a senior executive with more than 30 years experience as an engineer and manager for some of the world’s leading transportation companies, as the agency’s chief executive officer. Van Ark is from New York and served as President of Alstom Transportation Inc., the North American subsidiary of France’s Alstom SA, makers of the fastest trains in the world and builders of Europe’s TGV. Now the real work continues to make high speed rail a reality, especially here in San Diego. The proposed Los Angeles to San Diego section of the highspeed train project is 167 miles long and travels east from Los Angeles Union Station to the Inland Empire cities of Pomona and Ontario before turning See Rail, Page 6

Should San Diego Voters Decide on HalfCent Sales Tax Increase to Help Solve City’s Budget Deficit? Stay tuned…

On Monday, July 26th the San Diego City Council considered whether to let San Diego voters Ontario Airport decide about a half-cent sales tax Riverside Industry increase which would generate up Anaheim to $103 million annually to help Murrieta solve the city’s budget woes.

Six votes of the Council were necessary Escondido to put the proposed tax increase on the ballot. But University City San Diego after hours of deliberation and numerous public speakers opposed to the sales tax increase, there were only five Councilmembers who supported putting the measure on Prepared April 2010 the November ballot – one shy of what was necessary to send it to the voters.

Councilmember Donna Frye,

Palmdale

who represents District 6 which includes Mission Valley and Linda Vista, joined her colleagues Carl DeMaio of District 5 and Kevin Faulconer of District 2 in opposition. Although Frye campaigned for a sales tax increase during her 2005 mayoral bid, this time she said a sales tax increase was not enough without additional budget reforms.

But wait…The sales tax increase seemed dead until the next day during Tuesday’s Council meeting when Frye reconsidered her vote and called for a special meeting to discuss the budget reforms and the sales tax increase further.

Increased funding for public safety came to the forefront after the July 20 death of Maria Maria Bentley Do, a twoRestaurant year-old Mira Mesa at Hazard boy who choked to Center is death. Paramedics arrived late apparNow Open ently due to the See story city’s “brownout” on Page 9 policy which calls See Tax, Page 8

Photo credit: Mohsen Zamani of Mission Valley News

August 2010

Page 2

MissionValleyNews.com — August 2010

Mission Valley Real Estate, Half Year 2010 Sales Report and Home Value

By George Bandak and Sussy Brown, Coldwell Banker – Mission Valley According to Zillow San Diego’s home prices were up 7% in May compared to previous year. The report also mentioned a drop of 3.8% nationwide during the same time period.

Even though San Diego’s real estate market is showing signs of a progressive recovery, the median Mission Valley Condo price’s have been stationary at around $260,000 for a 2 bedroom, 2 bath condominium during this last year.

Mission Valley real estate home prices are not significantly increasing but home sales definitely are, making our local economy stronger every month. A total of 159 units have been sold during the months of January thru June 2010 according to SANDICOR data which means an increase of over .8% of homes sold compared to last year.

Belowis a snapshot of thetotal Mission Valley Real Estate Condo sales reported from January to June 2010 per each development.

MISSION VALLEY CONDOS/TOWNHOMES

TOTAL SALES PER COMPLEX

VALUE RANGE

The Bluffs

13

$85K - $265K

The Franciscan

3

$141K - $220K

Mission Greens

5

$140K - $255K

Mission Bellwood

1

$310K

City Scene

7

$267K - $360K

Union Square

3

$359K - $429K

Rio del Oro

3

$267K - $299K

Mission Gate

1

$475K

Mission Village

1

$218K

Quarry Falls

0

-

Park Villas

16

$73K - $235K

Missions @ Rio Vista

6

$182K - $340K

Mission Walk

2

$385K - $411K

Mueller College Moves Into Mission Valley Mueller College has leased 11,660 Square Feet of office space in The Campus at Fashion Valley, located at 123 Camino de la Reina, Suite 100-200 North, San Diego, CA 92108 from Mission Grove Offices, LLC. The space is leased for 65 months at $1,268,000.

Mueller College is a licensed, accredited college in continuous operation in San Diego since 1976. With over 30 yrs experience, Mueller provides financial aid as well as career assistance to help students acquire jobs or become their own boss. Programs include massage therapy, personal fitness training, and hypnotherapy. Students are inspired, challenged, and prepared for real world experiences and opportunities.

The Lessor, Mission Grove Offices LLC, was represented by Doug Ceresia, CCIM, SIOR, Josh Buchholz and Matt Midura of NAI San Diego. The Lessee, Mueller College, represented itself.

A Recreation Council for Mission Valley is Under Consideration

By Gina Cord The very first meeting of a group of 22 volunteer residents of Mission Valley plus Tom Wood of the San Diego Park and Recreation Department was held during the last week of July. Represented at the meeting were executives of major developers of Mission Valley, Chet Barfield of Donna Frye’s office, the YMCA, Mission Valley Rotary Club, and residents of Mission Valley.

The group enthusiastically agreed that it was time for the Mission Valley area to have its own Recreation Council. Although there is much paper work to be accomplished, including setting up a board of directors of 5 to 10 community members, before the proposal can be brought before the San Diego Park and Recreation Department for approval, it appears that everyone is eager to work in that direction to accomplish this objective. Then, when it is needed, it will already be in place.

For many months, the Parks Committee composed of members of the board of the Mission Valley Planning Group, have been meeting to organize the possibility of establishing the first ever Recreation Council for Mission Valley.

Chaired by Jason Board, executive with Sharp HealthCare, and consisting of Jennifer White, resident of Union Square; Pat Grant and Alan Grant, members of the Grant family; Marla Bell, resident; Rob Hutsel, Executive Director of the San Diego River Park Foundation, and Gina Cord, Editor/Founder of Mission Valley News. This group was subsequently joined by Shawna Yaley, Director of the non-profit organization Oasis.

The Lido

11

$239K - $427K

River Scene

5

$280K - $320K

River Colony

12

$199K - $302K

Escala (Attached Homes)

22

$359K - $553K

Escala (Detached Homes)

5

$455K - $560K

River Run (Creekwood)

9

$170K - $249K

Friars Pointe

3

$95K - $170K

Friars Mission

4

$260K - $299K

Historic project moves forward with broad community support

Mission Ridge

9

$180K - $322K

Mission Heights

3

$118K - $146K

Mission Verde

6

$140K - $255K

Rancho Mission Villas

6

$95K - $220K

Mission Plaza

7

$120K - $250K

Mission Playmor

1

$310K

Kensington Park Villas

2

$503K

On Wednesday, July 28, San Diego Mayor Jerry Sanders joined a large crowd of library supporters, including State and City officials and three former City mayors, to break ground on the New Central Library—a project in the planning for more than 30 years.

“Today we break ground on a project that was more than three decades in the making – a project that has inspired a truly unprecedented number of people to participate in the civic process,” said Mayor Sanders. “We know it will continue to inspire our citizens for generations to come.”

More than 500 people attended the ceremony at 11th and K Street in East Village. The New Central Library is scheduled to open in the summer of 2013.

The nine-story Library will be the heart of San Diego’s 35-branch library system and will serve as a new regional center for learning and literacy, offering public access to the Central Library’s entire collection. Currently, two-thirds of the collection must be housed in basement areas off limits to the public. As a technology center, the New Central Library will help close the ‘digital divide’ with more than 400 workstations, available laptops, spaces for teaching the use of new technology and free Wi-Fi access. A unique and innovative 76,000 square-foot charter school will be housed independently on the Library’s sixth and seventh floors. The iconic Library will also offer multiple community gathering spaces where San Diegans will celebrate reading and culture, hear great

Mission Valley is definitely a great real estate investment. Be part of it!

SBA Forms Strategic Alliance with the International Chamber of Commerce in San Diego Agreement improves access to technological information, education and local resources needed by entrepreneurs to start and grow small businesses The U.S. Small Business Administration’s (SBA) district office in San Diego has signed a strategic alliance with the International Chamber of Commerce (ICC). The two organizations havepledged to work together to improve business access to technological information through educational opportunities and SBA resources while also providing maximum financial opportunities and training to entrepreneurs. The agreement was signed by SBA District Director Ruben Garcia and ICC President William To. “I am extremely pleased with the goals established by ICC and their excellent leadership through Mr. To” said Garcia. “William has a rich history of assisting entrepreneurs take their place as business owners and I know that ICC will take advantage of our SBA programs to help potential owners fulfill their dreams of small business ownership.”

The ICC was created to promote common economic interest, higher business standards of its members, and to encourage creation of other small businesses within this segment of the population. “Having the SBA of San Diego as a Strategic Alliance partner only enhances a strong foundation of services for future entrepreneurs” says William To. To learn more about the SBA, call 619-727-4883 or visit www.sba.gov/ca/sandiego. To find out more about the ICC call 619640-3838 or email: icc6403838@yahoo.com.

See Council, page 7

City Breaks Ground on New Central Library

See Library, page 4

KPBS To Celebrate 50 Years In 60s Style KPBS, San Diego’s public broadcasting organization, has announced plans to honor the station’s 50 year anniversary. KPBS Celebrates the Sixties is the station’s first gala in more than 15 years and will raise funds to support the station’s mission to provide San Diego with informative and educational content.

Planned for Saturday, October 9, 2010 at The Lodge at Torrey Pines, the evening will feature a Sixties theme in honor of the year KPBS was founded.

More than 240 KPBS supporters, donors and representatives are expected to attend the event and celebrate KPBS’ 50 years of service to the San Diego region.

“In our fifty years, we’ve accomplished a lot thanks to this great community,” says KPBS General Manager Tom Karlo. “This special night is dedicated to those who have made a difference in our past and whose continued support shapes our future.”

Caroline Nierenberg, who previously served as Gala Chair for the Jewel Ball and the Burnham Institute, is this year’s Gala Chair. “The art, music, and fashion of the ‘60s are still a part of the fabric of our country,” says Nierenberg.

“Meeting Architects and the dynamic Gala committee team of Kathy Bettles, Linda Dicker, Julie Hatch, Lydia McNeil and Kitty Wolcott have come up with some fun and creative decor concepts from the era that will delight our guests.”

See KPBS, page 7

MissionValleyNews.com — August 2010

Page 3

Sunrise Powerlink gets Forest Service Approval

Gina’s Valley Views

On July 13th the United States Forest Service (USFS) approved San Diego Gas & Electric’s (SDG&E) proposed 120-mile electric transmission line.

This is the third major regulatory approval needed to construct the Sunrise Powerlink. The project was previously approved by the California Public Utilities Commission and the U.S. Bureau of Land Management.

“This key decision accelerates the momentum for the Sunrise Powerlink, a project that will create much needed jobs, lower greenhouse gas emissions and bolster reliability for the region’s power grid,” said Jessie J. Knight, Jr., chief executive officer of SDG&E. When completed in 2012, the 500-kilovolt Sunrise Powerlink electric “superhighway” will have the capacity to carry at least 1,000 megawatts of clean power, or enough energy for 650,000 homes.

USFS issued a Record of Decision approving the construction, operation and maintenance of a 19-mile segment of the transmission line that will run through the Cleveland National Forest. There has been extensive environmental review of the project including an 11,000 page Environmental Impact Report. The environmental review process, a collaborative effort between SDG&E, USFS and other federal, state and local agencies, has led to several modifications designed to reduce the environmental impacts of the project, including preserving sensitive resources within the Cleveland National Forest.

Despite these modifications, there is opposition to the project and pending legal challenges. Opponents of the project object to the proposed alignment through the Cleveland National Forest and parts of the San Diego back country.

Some of the other objections are that SDG&E will use the Sunrise Powerlink to supply power to Mexico and Los Angeles, not San Diego.

The USFS approval signals that construction on the Sunrise PowerLink is imminent. Ruben Barrales, President & CEO of the San Diego Regional Chamber of Commerce and Co-chair of the Community Alliance for the Sunrise Powerlink says “This critical infrastructure project is needed to create green collar jobs and stimulate the development of wind, solar and geothermal energy in our region.”

Several wind, geothermal and solar projects proposed for the Imperial Valley will eventually connect to the transmission line. Tessera Solar, for example, plans to build a 750 megawatt solar farm in the Imperial Valley that

How nice to see my old friend Tom Blair back in Mission Valley again and to be able to read his column three times a week. I asked Tom how it felt to be back in Mission Valley and he said, “It feels like coming home. It was an instant adrenaline rush returning to the U-T and the column. I started at U-T delivering the Evening Tribune as a kid in 1961; worked an intern/ copyboy on the Trib in the late ‘60s; joined the Trib as a rookie reporter in 1972 and left the Trib for my column in the Union in 1982. I left the merged Union-Tribune for the San Diego Magazine editorship in 1995 and returned to the Union-Tribune in June of this year.” Tom has been a building block of journalism in San Diego. He can’t remember the exact year, nor do I, but he was the Chair of an ad hoc committee on which I served to establish the first accreditation of the Journalism Department of SDSU. The year must have been in the early 1980s and the University has retained the accreditation all of these years.

The newest businessman in Mission Valley is Bijan Sami, the owner of one of the newest restaurants in Mission Valley…Luna Grill, the neighborhood Kabobery, in Fenton Marketplace. The Near East and Mediterranean style food is out of this world delicious. Only fresh meat and vegetables are served…never anything frozen. I sampled the Veggie Warp in pita and was amazed to find that it was served hot, wrapped in a special paper so it wouldn’t cool down and was the most delicious flavor.

It will be difficult to select from the extensive menu from the starters; to salads; to sandwiches and wraps; to the full plate entrees including chicken, lamb, shrimp, mahi mahi kabob; to Cornish game hen and, of course, for dessert, baklava. Wine and beer will be served in the near future. Luna Grill has two other locations in North County but this is the first for Mission Valley.

Mission Valley Sunset Rotary Club, the newest of the 61 Clubs in District 5340 celebrated their Charter night during July with a membership of 29 persons including their new president, Matthew Guillory, Manager of the Mission Valley Comerica Bank. In attendance were more than 300 people including 6 Past District Governors, with the Keynote Speaker, Past Rotary International President Richard King. In a process which usually requires months and months of organization and lots of work to obtain the required membership to be Chartered, the Mission Valley Sunset Rotary Club was Chartered in less than six months with the help of their sponsoring Rotary

See Powerlink, page 13

LEE IACOCCA TO BE HONORED

By Gina Cord, Editor

The USS Midway and the San Diego Symphony will present the annual Midway American Patriot Award black tie Gala on the Flight Deck of the USS Midway on Thursday, September 2nd.

This year Lee Iacocca will be honored. Lee Iacocca is well known for the design of the Mustang car, the revival of the Chrysler Corporation, the restoration of the Statue of Liberty, America’s Symbol of Freedom, and his life-long Civita dedication to finding a cure for diabetes. (formerly Quarry Falls) Lee Iacocca is an American Legend. The renowned San Diego Symphony will perform a Frank Sinatra tribute with special guest Frank Sinatra, Jr. The event’s net proceeds will benefit Midway’s No Child Left Ashore Scholarship Fund (sponsored Sudberry Properties is committed to

by DJO) and the San Diego Symphony.

For more information call 619.398.8294 or design, striking architecture, attention visit www.midwaygala.org

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See Gina, page 7

Terraces at Copley Point

environmentally-sensitive to detail, and meticulous construction. Our mission is to create public places within our shopping centers and mixed-use communities that enhance people’s quality of life – while being sensitive to our environment. We’re especially proud of two of our developments that have been awarded LEED certification: Civita (formerly Quarry Falls) – a mixed-use community in Mission Valley, and Terraces at Copley Point – two Class A office buildings. Both are models for sustainable design.

Page 4

MissionValleyNews.com — August 2010

BANGKOK……IS BACK!

Regatta, from page 1

By Dick Slaker The headlines and TAT share the news that “Bangkok is Back!”

TAT is the Tourism Authority of Thailand, that I had the pleasure of meeting with Governor Suraphon Svetasreni and others to share that tourism is back in Thailand and they are planning to expand their thrust towards increasing their tourism. Naturally, this was brought about when last month the “Red Shirts,” caused some unpleasant disturbances in central Bangkok, which has been a media bonanza with photos and information.

The TAT wishes to meet with private sector to compile a tourism business plan with both Asian and Western markets.

They took us by the area where the fires were started, but when looking around everyone was busy, as usual, in the streets with their cars, bikes, motorbikes , taxis and walkers as if nothing had happened.

What amazed me before I left to visit Thailand, all I heard from colleagues or friends, “Oh, don’t go there, they are having problems”. After See Slaker, Page 14

that provides comprehensive care and compassionate support for patients and their families struggling with a life-limiting illness. This year’s event is expected to net $225,000 for Sharp HospiceCare’s Homes for Hospice campaign, an initiative to build hospice homes in San Diego. So far, the campaign has led to the completion of two homes.

For tickets to the pre-race event and spectator party, call Bill Navrides at 619-740-4316. To find out more about Sharp HospiceCare, please call 1-800-82SHARP (1-800-827-4277) or visit www.sharp.com/hospice. Racers can register sailboats to compete in the regatta by visiting: www.cortezracing.com.

Library, from page 2 music, appreciate art work and discuss critical civic issues.

Joining the Mayor at the groundbreaking ceremony were private donors who have collectively contributed more than $40.8 million in private commitments for New Central Library construction, including $10 million to cover additional operating costs when the facility opens. Private donor commitments for the New Central Library are paired with $80 million in redevelopment money, $20 million from a competitive State Library grant (one of the two largest awarded from Prop 14 funds) and $20 million from the San Diego Unified School District to lease space for a charter school for a total of more than $150 million. For more information on supporting the New Central Library, visit www.supportmylibrary.org. For information on the San Diego Public Library, visit www.sandiegolibrary.org.

MissionValleyNews.com — August 2010

Page 5

HEALTH Are Headaches The Result of an Aspirin Shortage?

By Dr. Michael Pritsker, DC I know it sounds silly. Headaches of course aren’t the result of an aspirin shortage. But the way most people react when they get a headache by popping pill after pill you’d think it was due to a shortage. There are, however, many safe and effective treatments for headaches. Some of them have been around for decades, and they have absolutely nothing to do with surgery.

Alternative therapies have taken the lead in the treatment of many conditions. As a matter of fact, a study in the Journal Of American Medical Association indicated that Americans now visit alternative care providers nearly twice as often as traditional physicians, and the numbers are growing.

In 1997, Americans spent an astounding $27 billion on visits to alternative practitioners, an increase of 45% over 1990. What’s more, most of this money was not reimbursed by insurance plans! Doesn’t seem very “alternative” anymore… does it? What IS shocking, however, is how long these treatments are often suppressed, even in the presence of clear and compelling evidence. I’m not saying there’s a conspiracy. That’s not it at all. This is just the way things work. It’s all economics. Why don’t you see the big oil companies running ads for electric cars? That’s because it won’t profit them. It will actually take money right out of their pockets. They’d much rather see you keep driving that 70’s gas-guzzler. For the same reason, you won’t find billion dollar drug companies proclaiming the wonders of drugless miracles. It may not be fair, but it is good business. It’s that simple. That’s why you really have to watch who you listen to and find out the real source of the information. After all, until last year, hormone replacement therapy was the miracle “cure-all” for post-menopausal women. Now, after 30 years of use, it’s been linked to an increase rate of breast cancer, stroke and heart disease.

So what about headaches? Let’s start with a few facts that most people don’t know about headaches: • At least 50 million Americans see their doctors for headaches each year, and an unknown number simply treat head pain themselves.

• Two-thirds of headache sufferers remain undiagnosed.

• Headache accounts for 8 million office visits each year.

• 9 out of 10 Americans suffer from headaches.

• 95% of headaches are primary headaches, such as tension, migraine, or cluster headaches. These types of headaches are not caused by disease. The headache itself is the primary concern.

• Nearly 90 percent of primary headaches are tension-type.

So, if all these headaches are tension-type, I bet you’re wondering what a tension-type headache is. Tension-type headaches can be caused when malfunctioning spinal bones cause joint, nerve and muscle irritation in your neck. The pain can travel from the top of your shoulders, up the back of your neck and into the head, sometimes forming a band-like pain around the head. “The greatest majority of primary headaches are associated with muscle tension in the neck,” See Headaches, page 7

In Search of Balance

By Robin Beltran, Ph.D, Health Psychologist, Mission Valley YMCA Lately it seems that we live in a world of extremes – extreme sports, extreme diets and extreme fitness have all become trendy new ways to reach those ever elusive goals to become stronger, faster, leaner, fitter, and healthier.

Unfortunately, most of us can’t keep that kind of intensity up for very long!

A strictly regimented diet or a sudden period of excessive physical activity will often lead to the opposite of what we were looking for – bingeing on unhealthy foods or a complete withdrawal from exercise. To live a healthy life, we need to find a way to fit health-enhancing behaviors into a schedule that may already be packed with work, family and a variety of other responsibilities on a consistent, ongoing basis.

It’s not that we don’t know what you’re supposed to do – between fitness “experts”, the Internet, evening news, etc, there’s no shortage of information on nutrition, exercise, and living better. But maybe you have struggled to make lasting changes, and wondered how to find a balanced approach to changing the way you live. You know what to do, but you have trouble doing it long enough to make a difference.

What we need is an investment in your long-term health, an opportunity to identify what’s holding you back. We need to learn the science of willpower, mindfulness, and behavior management, find out what to do about emotional overeating, and start to change our lives for good.

All-or-nothing can be a tempting approach when you want to make life changes, but you need to find balance if you want it to last!

To learn more about the Lifestyle Balance Program at Mission Valley YMCA, visit the website: www.missionvalley.ymca.org… and receive the guidance of a psychologist and the support of like-minded individuals striving for balance just like you!

San Diego Hospice Announces Pacurar as New Chief Executive Officer Former Chief Development Officer Appointed to the Position San Diego Hospice and The Institute for Palliative Medicine’s Board of Directors has named its chief development officer, Kathleen Pacurar, the new president and CEO. As chief development officer, Pacurar oversaw community relations development, marketing and communications, human resources, and volunteer efforts in support of the San Diego Hospice Foundation’s patient care, education, research, and advocacy programs. In her new role as president and CEO, Pacurar will oversee the County’s original hospice provider, established in 1977, with more than 800 staff members and 700 volunteers. She will focus on community awareness and engagement about palliative medicine and the increasingly important role of hospice care. Pacurar also plans to expand education and research programs, to enhance the organization’s ability to offer innovative treatments that improve the integration of palliative care in existing healthcare systems in locally, nationally, and globally.

Pacurar was unanimously selected by a CEO selection committee, under the leadership of San Diego Hospice and The Institute for Palliative Medicine Board Chair Arthur C. Johnson, M.D. She will succeed Jan Cetti, who recently retired after 14 years of service with the non-profit organization.

“We appreciate Jan’s leadership over the past 14 years, as she has done a tremendous job leading the organization through dynamic growth - in the number of patients served and the prominence and influence of the organization,” said Dr. Johnson. “We are confident that Kathleen will uphold the standards Jan has established.”

Dr. Johnson attributed Pacurar’s success with mission-critical fundraising as one of the key factors in her appointment. “During her tenure, Kathleen’s development programs have generated nearly forty million in philanthropic support.

She’s also been instrumental in creating and implementing programs that raise awareness of the mission and importance of hospice. She’s been invaluable to our organization’s growth and was the clear choice to lead us into the future.”

Pacurar brings more than two decades of experience in community relations and fundraising to San Diego Hospice and The Institute for Palliative Medicine. Prior to working with the foundation, Pacurar served as executive director of UCSD Health Sciences Development, supporting programs such as the Shiley Eye Center expansion, the Moores Cancer Center development, and the creation of the Sulpizio Cardiovascular Center. She has also worked with the American Foundation for AIDS Research, the Catholic Diocese of San Diego, and the Scripps Mercy Hospital.

“I am very honored to embark on my new role as president and CEO of San Diego Hospice and The Institute for Palliative Medicine,” said Pacurar.

“It is a pleasure to work in an organization where I am constantly inspired by the strength and courage of ourpatients and their families, as well as our team members’ dedication to improving quality of life at every stage of life. One of my main objectives moving forward will be to build on our record of innovation, so that we constantly improve the quality of the physical, emotional, and spiritual support we provide. And, of course, we want to look for, and create, new financial opportunities so that San Diego Hospice and The Institute for Palliative Medicine can continue to transform healthcare locally, nationally and globally.”

San Diego Hospice and The Institute for Palliative Medicine, the leader in the relief of suffering, is one of the 10 largest community-owned, not-for-profit hospices in the country, with one of the largest resources in the world for training palliative medicine physicians and other specialists. The organization brings compassionate, expert medical care to more than 1,000 seriously ill adults and children each day throughout San Diego and North County. More information is available online atwww.sdhospice.orgor call toll-free at 1-866-688-1600.

Page 6

MissionValleyNews.com — August 2010

COMMUNITY GOVERNANCE Helping Teenagers Find Jobs

By Chet Barfield, Mission Valley representative for Councilmember Donna Frye

How the private sector steps up and plays a role

By San Diego County Supervisor Ron Roberts Two of my highest priorities are jobs and keeping our youth out of trouble and on the right path to success. Whether it is helping to create jobs or getting government out of the way of preventing their creation, it is imperative that we seek new ways to put people to work, including young adults who seek employment.

Employment usually is thought of in terms of jobs for adults. Indeed the ability of a man or woman to support themselves or lend support to their family is of crucial importance.

Yet jobs for our youth also are critical.

Not only is the income important – who could ever forget their first paycheck - but the act of going to work and contributing to society builds a sense of purpose and self worth.

Sadly, it is very challenging today for a young person to find a job. Teen unemployment rates are hovering around 25 percent. Supervisor Ron Roberts Represents That is why I am so pleased with District #4, in Mission Valley the work of Hire-A-Youth and the San Diego Workforce Partnership, where I serve as a member of the policy board.

Programs run by the organizations are providing jobs right now in San Diego.

And as we know, teens with jobs are much less likely to participate in antisocial behavior, including juvenile delinquency.

The largest job provider is the Subsidized Summer Youth Employment See Roberts, page 8

One of San Diego’s greatest hidden treasures is the Mission Valley Preserve, a 51-acre nature park in western Mission Valley.

“It really is, in my eyes, the premier park of all,” said Ben Stevenson, president of Friends of Mission Valley Preserve. “It’s the most beautiful I’ve seen, the most pristine, the most isolated.”

With a main entrance off the parking lot of the Mission Valley YMCA, 5505 Friars Road, the preserve is a sanctuary of serenity. Bisected by the San Diego River, it provides habitat for the endangered least Bell’s vireo and a wide variety of other birds. It has miles of dirt trails, several of which wind down to and along the river banks. A main trail near the entrance loops half a mile through three acres of riparian foliage, including cottonwood, sycamore and black willow trees.

Along the river’s south bank, a Council Member Donna Frye of the San Diego City Council represents paved bike path completed in June 2009 District #6, in Mission Valley connects Sefton Park on the preserve’s eastern end to the Ocean Beach estuary on the west.

The Friends of Mission Valley Preserve includes scores of volunteers who pitch in and help with periodic trash cleanups, removal of invasive plants and replanting of native vegetation.

Stevenson, who took the group’s helm last November, says homeless See Frye, page 8

Rail, from page 1 south along either the 1-125 or 1-15 to San Diego. Stations are planned in Los Angeles; either El Monte or West Covina or Pomona; Ontario; either San Bernardino and Riverside or Corona; Murrieta; Escondido; University City and San Diego, depending upon the rail alignment route selected. At the moment, it is projected that a station would be installed at the current Qualcomm Stadium trolley location in Mission Valley; or one other trolley stop, before the train heads to downtown San Diego. Travel time from Los Angeles to San Diego is estimated at 1 hour and 18 minutes.

Powered by electricity and oper-

CALIFORNIA High-Speed Rail

THE

BIG

PICTURE  The high-speed train represents the state’s commitment to environmental responsibility, better mobility and jobs for Californians.  The high-speed train will be a legacy to California’s future.  Reaching our goals will take vision, leadership and commitment.

Sacramento

 The High-Speed Rail Authority is collaborating with local, state and federal agency partners to identify solutions that deliver the most public benefit with the least negative impacts.

Stockton San Francisco Millbrae-SFO

Modesto

 Large projects are always challenging and complex. This is why we are committed to working with the public to find solutions.

Mid-Peninsula San Jose

Merced

 People are becoming engaged in this project in a whole new way. The timing is perfect and we welcome the public dialogue.

Gilroy

Fresno

Kings/Tulare Regional

 High-speed rail is a cleaner, safer and a more environmentally sound approach than building thousands of freeway miles or a series of new airports — and that’s why California voters supported high-speed rail.

Bakersfield

Palmdale

Sylmar/San Fernando Burbank/Glendale Los Angeles Norwalk/Fullerton

Ontario Airport Industry

Riverside

Anaheim Murrieta

Escondido

University City San Diego

www.cahighspeedrail.ca.gov

Prepared April 2010

ating at speeds of 125 mph to 220 mph, the 800-mile system is the largest infrastructure project in the United States. The initial system is projected to attract 14,100 boardings daily in Los Angeles which will lessen the daily traffic jam on I-5, I-805 and I-15.

The outreach of this section of the high-speed rail includes four counties, over 100 cities, two railroads, four rail transit systems and three Caltrans districts.

What is the current situation on the California High-Speed Rail project? The high-speed train system is currently in the project-level environmental review process, which

will lead to decisions establishing the specific track alignment for each section of the system. For the Los Angeles to San Diego section: 1. Public scoping was held with more than 1200 comments received addressing alignment, engineering and environmental issues in Fall of 2009.

2. Develop and assess alternatives and design options through Alternatives Analysis process is expected to be completed by Fall 2010.

3. Prepare draft project-level environmental impact report/ environmental impact study by 2013-2014.

See Rail, page 14

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MissionValleyNews.com — August 2010

Page 7

AGENDA FOR MISSION VALLEY PLANNING GROUP MEETING OF WEDNESDAY, AUGUST 4TH The Mission Valley Planning Group meets on the first Wednesday of each month at noon in the conference room of the Mission Valley Library located in Fenton Marketplace just west of IKEA at Friars Road and Fenton Parkway.

The public is invited to attend.

The following is the agenda set by Chairman Bruce Warren for the August 4th meeting: 1. Finding of substantial conformance for a unit (Foothills District, Southwest) in Civita (formerly Quarry Falls)- information item (20 min) – Marco Sessa & Alex Plishner 2. SD&E information regarding smart meters – information item (15 min) – Risa Baron 3. Site Development Permit for “Here Comes The Bride”, existing use at 2225 Camino del Rio South – action item (15 mins) – Ron Ramos 4. Mission Valley Community Plan Update – information item (15 min) – Bill Anderson, Director of City Planning & Economic Development 5. And The Various Committee Reports.

It is important that we all get involved in the planning of our beautiful community. Please plan to attend.

Outstanding People With Hearing Loss Encouraged To Pursue National Awards Susan Godwin of Superior Ear Works is seeking outstanding individuals from San Diego County with any degree of hearing loss for a national awards program that honors people with hearing loss who make a difference in their schools, communities or the world. The 2010 Oticon Focus on People Awards, which celebrates its thirteenth year in 2010, is designed to help eliminate outdated and hurtful stereotypes that discourage people from seeking professional help for their hearing loss. For Godwin, the program is an excellent way to demonstrate that hearing loss does not limit a person’s ability to achieve, contribute and excel.

“There is no ‘typical’ winner for this program,” Godwin said. “Past winners have included teachers, business people, dancers, graphic artists, social workers, high achieving students, dedicated volunteers and even a feisty little boy in a cowboy hat.”

See Oticon, page 9

Headaches, from page 5 says Dr. George B. McClelland, a doctor of chiropractic from Christiansburg, VA, and member of the American Chiropractic Association’s (ACA) Board of Governors. “Today, Americans engage in more sedentary activities than they used to, and more hours are spent in one fixed position or posture. This can increase joint irritation and muscle tension in the neck, upper back and scalp, causing your head to ache.” So what can you do to help this most common type of headache?

A 1995 study in the Journal of Manipulative and Physiological Therapeutics found that spinal manipulative therapy is an effective treatment for tension headaches and that those who ceased chiropractic treatment after four weeks experienced a sustained therapeutic benefit in contrast with those patients who received a commonly prescribed medication. The most likely explanation for Chiropractic’s great results with headaches is that the adjustment gets to the cause of the headache by relieving the tension on the joint, muscle and nerve. Drugs may temporarily numb some of the pain, but they never actually fix the problem. There are many alternative therapies available for tension type headaches. To learn more about some the more advanced treatment options for headaches, visit www.BackCareTreatment.com. Most people with headaches don’t have to suffer anymore. There are many drug and surgery free options available.

Gina, from page 3 Clubs: Mission Valley Rotary; La Jolla Sunrise Rotary, and San Diego Downtown Breakfast Rotary.

One never knows the bio of the ones who serve us in restaurants, but I was fascinated by a little Mexican girl who serves at Trellises Restaurant by the name of Angelica Stephens and what a fantastic background she has I have now learned. She was born in Mexico City to a wealthy French Mexican family whose father was a jeweler with retail stores, a factory and a gem mine. Her mother was a socialite in the French subculture and her grandparent’s home is now an historical museum in Mexico City. She completed school in private French language academies whose lessons stressed social etiquettes of the ‘old world’.

She majored in classical music and learned to play many instruments. With the unexpected death of her father when she was 10 years old, the family fortune eroded and at 15 her marriage was arranged to an older wealthy man which she refused and was sent to a monastery to become a nun. Expelled for being ‘too independent’ for the order, Angelica worked as a teenager as a French language hostess during the Olympic Games. She eloped with a promising military officer who was an adjutant in the embassy corps of Mexico. She was a part time social hostess for embassy functions with posts in Washington DC, the United Nations in New York City, and at trade councils in Spain, France, Italy and Greece. She specialized in formal banquets, receptions and ceremonies attended by ambassadors, royalty and public leaders of many nations. Tired of the travel and divorced she returned to Mexico and became hostess and assistant manager to an exclusive membership club for the Secretaria de Gobernacion and as public affairs administrator with the Pan American Defense League comprised of the nations in South and Central America. Angelica immigrated to the USA in late 1990’s and married an American in San Diego. We became friends at Trellises where she has been for a few years now where she can continue to practice social etiquettes and learn about other cultures.

She is a charming friend.

KPBS, from page 2 Costumed greeters, retro décor, and a tribute to the legendary Supremes by NRG are among the special effects planned.

Longtime KPBS donors, Donald and Darlene Shiley will serve as Honorary Chairs for the event. “For Donald and myself, 50 years of KPBS means 50 years of insightful programming for this community. We appreciate it and look forward to the next 50 years.”

Hosted by master of ceremonies Ken Kramer, the event will also feature key public radio/TV personalities, giving guests ample opportunity to meet the stars.

“We’re proud to partner with KPBS for this special event,” says Will Cherashore, of The Lodge at Torrey Pines. “Fifty years of KPBS is an important achievement for any business. It says a lot about the kind of organization KPBS is and the kind of community we live in.”

For more information, contact Claudine Casillas at ccasillas@kpbs.org or (619) 594-4266.

KPBS is a public service of San Diego State University, serving the region with TV, Radio and Internet content that is educational as well as entertaining— and free of commercial interruption.

San Diego Community College District (SDCCD) To Add 1,150 Classes To Meet San Diego Student Needs Move Expected To Help The Unemployed And Transfer Students

By Richard Dittbenner, J.D., Director, Public Information & Government Relations San Diego Community College District The SDCCD plans to begin adding 1,150 class sections for the coming academic year beginning with the upcoming fall semester which begins on August 23, 2010. The total instructional cost will be $4,600,000. Phrased another way, that is over 35,000 new class seats that will be available for student occupancy. This comes on the heels of a reduction of over 700 class sections during See SDCCD, page 10

Council, from page 2 The urgent need for a Mission Valley Recreation Council was clearly apparent when recently changes were required to the Sefton Field area in Mission Valley and since there was no Recreation Council in Mission Valley, a Recreation Council from a nearby area was called in to complete the necessary legalities.

Assuming that all will be approved by the Parks and Recreation Department, the next steps will be to organize a board who will operate the Mission Valley Recreation Council, complete the paper work, outline a plan of work, and get to work to produce some very positive results for Mission Valley. The agenda for a Mission Valley Recreation Council would include: • Advocating for and acquiring more park and recreation facilities in Mission Valley.

• Operating existing amenities such as the small park already in place at Sefton Field.

• Designing enhancements of existing parks.

• Designing new park and recreation elements in Mission Valley including activities for senior citizens.

• Collaborating with developers to ensure the community’s park and recreation needs are met.

• Updating the parks portion of the Mission Valley Community Plan.

Interested residents of Mission Valley are urged to contact Jason Board at his email address…emailbroad@gmail.com…if you would like to become a part of this new endeavor.

Mission Valley Planning Group Meets the 1st Wednesday of each month at noon.

Mission Valley Community Council Meets every other month on 3rd Monday at 6:30 PM.

San Diego River Coalition Meets the 3rd Friday of each month at 3–4:30 PM. Info at www.sandiegoriver.org All of the above meetings are held at the Mission Valley Library, 2123 Fenton Parkway, and are open to the public.

Page 8

MissionValleyNews.com — August 2010

AROUND OLD TOWN 100 YEARS AFTER HIS DEATH, MARK TWAIN LIVES AGAIN DURING “TWAINFEST” The Father of American Literature Comes to Old Town Celebrate your family’s love of literature at “TwainFest,” an all-day festival celebrating Mark Twain and other popular writers of the 19th century. Presented by Write Out Loud, Fiesta de Reyes and Old Town San Diego State Historic Park, TwainFest will be held August 21, from 11am to 5 pm. The free event will be held at multiple venues within the State Park.

The festival marks the 100th year of Mark Twain’s passing and will celebrate the American author as well as some of his peers. Excerpts from famous works will be read aloud by costumed San Diego actors at a variety of park venues throughout the day.

“This event will include readings by professional actors, music, activities for kids, games, fun and food for the entire family, all tied to the literature of the beloved author, Mark Twain,” said Write Out Loud executive director, Walter Ritter.

Mark Twain for Kids will be presented in Seeley Stables, Garden of Literary Delights will be served, along with complimentary tea. In the Casa de Estudillo, Prof. Pudd’nhead & Co. puppets will grace the outdoor Fiesta

SANDAG Board Selects Route for 11-Mile Trolley Extension from the Old Town Transit Center to UCSD and UTC The SANDAG Board has selected a route for the future extension of the San Diego Trolley from the Old Town Transit Center to the University of California, San Diego and University Towne Centre.

In a unanimous vote, the Board approved a recommendation to select Light Rail Transit Alternative 1, which would extend trolley service north from Old Town Transit Center along the existing rail corridor just east of I-5, cross over I-5 south of Nobel Drive continuing to serve UCSD, then cross to the east side of I-5 at or near Voigt Drive and head south along Genesee Avenue to a transit center at University Towne Centre.

Over the last several months, SANDAG has received public input on three potential alignments for the new light rail service. Now that one has been selected, the agency will begin detailed environmental studies on the route.

“This is a great and exciting day in San Diego transit history,” said Supervisor Ron Roberts, SANDAG Transportation Committee member and chair of the Mid-Coast Corridor Transit Project Working Group. “We are doing what we promised voters by extending the trolley into the North City and serving the vital UCSD campus and its students. Construction will quickly create many jobs, and its completion in a few years will greatly expand access to employment centers for thousands of San Diegans.”

The $1.2 billion, 11-mile extension to the region’s light rail system is expected to increase transit ridership by 20,000 boardings a day. The voterapproved project has half of the funds dedicated from the TransNet half-cent sales tax. SANDAG will seek matching funds for the project from the Federal Transit Administration. Construction could begin as soon as 2013, and the line could be in operation as soon as 2015.

See TwainFest, Page 10

Frye, from page 6 encampments along the river pose particularly vexing challenges. Occupants of these camps often show little respect for the fragile ecosystem, littering it with trash and biological waste and sometimes starting fires. The Friends group and San Diego River Park Foundation are working with city park rangers, police and fire officials to address this longstanding and difficult-to-manage problem.

Friends of Mission Valley Preserve is also working with permitting agencies to improve the north-bank trails to enhance the preserve’s attractiveness and safety. Visitors rarely encounter any problems on well-marked trails, Stevenson said.

To him, being at the preserve is like going back in time.

“It’s a city parcel that looks like it would have 100 or 200 years ago,” he said. “The riparian habitat, it’s overwhelming; it’s amazing. You can get lost down there, in a good way.”

For more information about the preserve or to volunteer as a friend, contact Stevenson at (858) 232-9192 or ben@firebreaksolutions.com.

Roberts, from page 6 program which will put nearly 1,600 teenagers to work this summer.

I am also excited about the efforts of the Workforce Partnership and San Diego Regional Economic Development Corp to develop employer-paid, unsubsidized jobs for youth.

San Diego employers are stepping to the plate and teens are getting work. In some cases, the companies do not actually have jobs available, but are agreeing to cover 100 percent of the salary for a youth who finds employment elsewhere through the program.

Among the companies hiring are Qualcomm, SeaWorld, The Eastridge Group, CareFusion (13 positions!) and Cassidy Turley Bre Commercial. Sponsoring jobs at other companies are Gen Probe, Merrill Lynch and Sempra Energy. What they are doing makes them a role model for private sector leadership.

To learn more about this program, or other Workforce Partnership efforts that match employers with employees, please call (619) 228-2900.

Without a doubt, the San Diego job market remains challenging for adults, and teens. I’m proud to be part of the policy board that helped secure these funds and am prouder still of the organizations and private companies who are making these great jobs happen.

Supervisor Ron Roberts’s Fourth District includes Mission Valley and its surrounding communities. You can reach him at ron-roberts@sdcounty.ca.gov, find him on Facebook by searching Ron Roberts and follow him on Twitter at @ ronrobertssd.

Tax, from page 1

Fire, from page 1

for up to eight fire engines to be idled daily to save the city money on overtime. Although the sales tax increase was not specifically earmarked for public safety, the additional money would have gone to the city’s general fund.

The city has until August 6 to put measures on the November ballot.

escaped disaster thanks to the courageous firefighters and the helicopters credited for saving their homes.

By 6 pm the fire was completely out.

As the arson investigation continues, please contact the San Diego Fire Department’s Metro Arson Strike Team at 619.236.6815 if you have any information or to report suspicious activities.

Mission Valley News thanks our advertisers. Please shop and support them. Without them, we could not bring you this newspaper.

MissionValleyNews.com — August 2010

Page 9

DINING & ENTERTAINMENT Maria Maria Restaurant is now open at Hazard Center

By Gina Cord In our May, 2009 issue of Mission Valley News, we described the new Maria, Maria Restaurant which replaces the Prego location in Hazard Center at the corner of Friars Road and Frazee Road in Mission Valley. Though it is a little later than anticipated, the opening of Maria, Maria and the renewal of the exterior and interior of the building were well worth waiting for. Grammy award-winning artist Carlos Santana, Chef Roberto Santibanez and partner Tom Gonzalez in association with Jeff and Rick Dudum of Dudum Sports and Entertainment (who also recently brought Bing Crosby’s to Mission Valley in Fashion Valley Mall) have created a truly unique dining experience and with an urban fun environment.

The restaurant’s look, sound and feel are inspired by the passion and spirit of Santana whose motto is “Peace, Love, Light, Joy”.

Carlos’ contributions also include selecting artwork and memorabilia to enhance the décor, and reviewing the menu so every guest will savor contemporary, freshly prepared authentic Mexican cuisine.

The interesting huge metal tree sculpture that is in the center of the bar area is inspired by the artistic and creative productions of the Mexican artists, while other artwork throughout the restaurant are reproductions of Carlos’ album covers. Special intricate light fixtures appear to be spiral creations with candles located throughout. Stretching the full length of one of the dining rooms is a brilliantly colored mural so typical of Mexican art. The oversized firepit on the patio promises to be the location of many happy hours for the clients. All trees on the patio have been replaced by swaying palm trees. Over $2.4 million was spent by the group to completely renovate the location.

The important item, of course, is the food and its preparation. Gregory L. See Maria Maria, Page 13

VISIT US ONLINE FOR WHERE TO GET DESSERTS, FOOD AND DRINK.

The World of Wine Wine Steals: A Haven of Pleasure

By Steve Dryden Wine Steals wine bar and retail store in Point Loma is my “wine ashram” whenever I’m looking for an escape into the culture of premium wine at reasonable prices, culinary delights, ambiance, and relaxation among good people.”

Fortunately for other wine and food lovers, they now have three locations near Mission Valley and one at Cardiff by the Sea. A fifteen minute drive from the Valley can have you enjoying a wide variety of wines in Mission Hills, Point Loma or downtown at their newest location in Petco Park. Casual or serious wine lovers can choose from a diverse selection of 40 global wines, allowing wise consumers an opportunity to mix and match, or create your own wine flights as you please. For example, I often choose a half glass portion, thus giving me exposure to as many wines as possible and allows for matching different wine varietals and blends with some of their tantalizing culinary options. The big bonus for “safety-conscious drinkers” is that the three San Diego locations are easy accessed by public transportation, and are located in areas that are perfect for walking and enjoying unique San Diego neighborhoods. In fact, you could take the bus or trolley from Mission Valley and be enjoying wine, artisan cuisine and good company in twenty minutes.

Wine Steals retail stores offer over 300 bottles of wine at “super value” pricing. In addition, the staff is very knowledgeable about their wine inventory and can direct you to your palate and budget needs in the drop of a cork. One awesome feature allows you to purchase a bottle of wine to enjoy “in-house” for a $5 corkage fee on any bottles of wine priced under $15, or $7 for those priced over $15. This is one of the few establishments where you can purchase bottles of wine for close to wholesale pricing, and then match it up with gourmet pizza, or other culinary delights from their menu. My friends and I love the fact that See Wine, Page 10

Oticon, from page 7 Godwin encourages anyone who knows of an outstanding person with hearing loss to contact her at (619) 562-4327 or via her website at superiorearworks.com.

The Oticon Focus on People program offers awards in a several categories: Student – for young people with hearing loss, ages 6 – 21 who are full time students; Adult – for adults with hearing loss, ages 21 and above; and Advocacy, for adults ages 21 and above with hearing loss who actively volunteer their time in advocacy or support efforts for the hard-of-hearing and deaf community. A special category, Practitioner recognizes hearing care professionals in general practice and pediatric practitioners in school or clinical settings who go “above and beyond.” Nominees in the professional category aren’t required to have a hearing loss to qualify.

Top winners in all categories will receive a $1,000 award and a $1,000 award to the non-profit group of their choice. First place winners in the Student, Adult and Advocacy categories will receive a set of advanced technology Oticon hearing solutions. Second place winners in each category will receive a $500 award and third-place winners will receive $250. All nominees, whether or not they are selected as a top winner, will receive a Certificate of Recognition.

Deadline for nominations is September 20, 2010.

Page 10

MissionValleyNews.com — August 2010

Two Scholarships Awarded by Mission Valley Rotary

SDCCD, from page 7

At the awards ceremony at Patrick Henry High this year, the 22nd and 23rd scholarships were presented to Matt Abrams ($2,000) and Sylvane Vaccurino ($1,500) by the Mission Valley Rotarian Jim Kline. For the past 13 years Mission Valley Rotary Club has been involved with Patrick Henry in its Scholarship Program. The requirements are that the scholar, who is selected during their Freshman year, be underprivileged and require assistance and that they remain in school the full four years. Matt Abrams, who endured many challenges and losses in his short life, achieved a grade point average of 4.86 and was the Valedictorian in a class of 500 and on the Honor Jim Kline (left) presents scholarships Roll all 4 years. He will be attending to Matt Abrams (center) and Harvard University to study medicine Sylvane Vaccurino (right). and human development.

Letters to the Editor are always welcome. Please sign them and provide us with an address so that we may contact you.

Mailing address: Mission Valley News 6855 Friars Road, #26 San Diego, CA 92108 Fax: 888-677-9535 Email: Info@MissionValleyNews.com

Letter to the Editor Thank you very much, Gina. In fact, during this past hour one of the readers called our office to inquire, stating that she had read of our need for volunteers in the Mission Valley News.

I appreciate your help.

Regards, Kevin Volunteer, Spiritual Care, and Bereavement Services Kaiser Permanente Hospice and Palliative Care San Diego County (619) 641-4669

the past two years.

It is the district’s goal to be prepared for state-funded student growth in a sustained manner and also keeps the district in compliance with the state’s “50 percent law”- a complex formula that requires that 50 percent of state apportionment expenses be dedicated to the “current expense of education”. That is direct classroom instruction expense.

Unfortunately, other student support expenses such as counselors, librarians, faculty reassigned-time, needed tutoring for students, department chairs, and many other functional roles that we view as critical instructional support are not included in the instructional category and actually counts against our 50 percent law compliance. Until this is corrected in legislation (over 35 years of effort have as yet failed), all California community college districts must comply.

In short, the growth of our non-instructional costs (especially due to our bond measures) and the state’s reduction of our class sections have made it necessary to make extra efforts to comply. Therefore, as we continue to make non-instructional cost reductions where feasible, we must also boost our instructional effort to ensure both student growth and 50% law compliance.

Like most community colleges in California that have enormous student demand and are over their enrollment targets, our colleges and CE will grow even higher in their enrollments with these additional classes, even though the number of classes that have been cut in the past two years is greater than the number of classes being added at this time.

One-time funding will be used to augment the additional class sections (e.g., additional savings from the hiring freeze, employee retirement savings, Collective Bargaining/Meet & Confer Fair Share reductions, and other sources). There are essentially two approaches for complying with the 50 percent law: increasing instructional expenditures or reducing non-instructional costs. Spending additional dollars on classes to help comply with the 50 percent law is preferable to cutting the same amount of money from non-instructional staffing areas. While this will cause us to have more unfunded students, it will meet other needs, as well as our core values.

A detailed explanation of the SDCCD’s approach to budgeting, in which the broader context of this decision is illustrated, can be found in the recent articles in Community College Journal which is available at http://www.sdccd. edu/public/events/CommCollegeJournal_0710_V2-B.pdf

TwainFest, from page 8 Wine, from page 9 we can purchase bottles of wine “in-house” while enjoying conversation, cuisine and a variety of wines at reasonable prices. And, when we really want to pinch our pennies, Wine Steals has a phenomenal program for Happy Hour.

Happy hour varies at each location, and now you can twitter to get daily specials. Basically, they offer ten different glasses of wine for $4 each and offer $2 pizza slices on Monday thru Thursdays from 4 to 7pm or Fridays, wine only, no $2 pizza slices. In addition, wine tasting events are held every Tuesday at the Hillcrest location, every Wednesday at Point Loma and Cardiff from 5:30 to 7 pm. These tasting events provide a unique opportunity to enjoy a diverse portfolio of wines while expanding your wine consciousness for only $5, unless otherwise specified. Another cool option is happy hour on Saturday and Sunday. Saturdays from 4 until 6:30 pm is their $10 tasting where you can sample 10-15 wines they carry in the retail store. Sundays at 11am they offer half-priced red and white wine flights until they run out of wine. For $10 you get 6 half-glasses (tastes) of wines that are opened on the bar. They generous See Wine, page 13

MISSION VALLEY ROTARY CLUB CALENDAR FOR AUGUST 2010 05 August ‘Love Your Parents’ Rotarian Jane Allison Austin is an elder care advocate and attorney. She is the founder of LoveYourParents.com She will speak about the importance of taking care of our seniors in the community, how it affects you as a business owner and a community leader and what to do if you suddenly have to move Grandpa and Grandma into your home.

12 August ‘Practical Idealism’ Greg Betts of Greg Betts Associates addresses the importance of both aiming high AND strengthening our ability to implement what is required to realize our dreams.

19 August Rotary Membership Month Mark Allyn, District Membership Chair will speak.

26 August Rotary International Foundation Judy Gallegos to inform our members regarding current information on Rotary International Foundation.

Regular meetings of the Mission Valley Rotary Club are held at noon every Thursday at The Trellises Restaurant in the Town & Country Hotel 500 Hotel Circle North San Diego CA 92108. Parking will be validated at the Restaurant. Guests $20. RSVP to Andrew Tuccillo at tuccillo@wfpc.com

de Reyes stage. Abridged Shakespeare will be presented by Cygnet Theatre’s Storytelling on the Green troupe and a 19th century-style Séance will bring departed writers ‘to the table’ so to speak.

In addition to Twain, works by Walt Whitman, Emily Dickinson, Paul Laurence Dunbar, Harriet Beecher Stowe, Edgar Allan Poe and others will be read aloud.

Literary games including “Fish for Words, Chortle This and Telegraph Crunch” will delight the entire family, as well as sack races, marbles, ring toss and other games of the period for the kids. A spelling bee will run throughout the day as well as a community-wide Never Ending Story to which anyone who wishes may contribute.

TwainFest will be held concurrently with Stagecoach Days, a fun and educational celebration of life and traditions of the 1800s that is held in Old Town San Diego State Historic Park every Saturday in July and August.

TwainFest is produced by Write Out Loud, Fiesta de Reyes, and the state park, with additional sponsorship by Geppetto’s Toys, Cygnet Theater, Lamb’s Players Theatre, Old Town Gift Company, Rolling Readers, Playwrights Project, and Wild Threads Embroidery.

Old Town San Diego State Historic Park is at San Diego Avenue and Twiggs Street in San Diego and is conveniently located next to the Old Town Transit Center, with Coaster, Trolley, and MTS bus service. For more information about Twain Fest visit www.writeoutloudsd.com or call 619-297-8953, or Julia Simms at 858.689.9909.

Editor’s note: To view a life-size bronze statue of Mark Twain, it can be seen in front of IHOP at Fenton Marketplace, Friars Road and Fenton Parkway in Mission Valley.

ROTARY CLUBS WEEKLY MEETINGS IN MISSION VALLEY OR NEARBY Mission Valley Rotary Club at noon on Thursdays at Trellises Restaurant in the Town & Country Hotel 500 Hotel Circle North • San Diego, CA 92108 missionvalleyrotaryclub.org.

Old Mission Rotary Club at noon on Tuesdays at Best Western Seven Seas Hotel 411 Hotel Circle South • San Diego, CA 92108 www.oldmissionrotary.com Mission Valley Sunset Rotary Club 5:30 pm–7 pm on Wednesdays 4th Wed. is a mixer at various locations Crowne Plaza Hanalei Hotel • 2270 Hotel Circle North If you would be interested in attending a meeting or becoming a member, contact the Club of your choice.

MissionValleyNews.com — August 2010

Page 11

AT YOUR SERVICE

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Fjellestad, Barrett & Short

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Ask for Bev McAfee Check our website for rental listings and free resources!

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619.820.8541 gravesitekeepers@aol.com www.gravesitekeepers.com

Rest Assured Gravesite Keepers Professional Gravesite Tending and Gravesite Locators Locating deceased loved ones and maintaining gravesites in your absence with care, dignity and respect.

NEW FACES AND NEW BUSINESSES IN MISSION VALLEY Dimitri Panagopoulos’ Story Small businesses and new residents are an everyday occurrence in Mission Valley and these are the backbone of the area. They come from all over the world to help us build a better economy and we, in turn, give them a pleasant locale in which to work, the finest weather, and happy neighbors.

Dimitri and his family used to travel at least three times a year to the Mission Valley area where they stayed at the Marriott Hotel on Rio San Diego Drive. He was escaping from his demanding criminal investigation business and detective agency in Kingman, Arizona, which he established after obtaining a BA in Criminal Justice from the University of Las Vegas. While he was at the

university, he also worked part time other areas of the legal profession. in a detective agency and as a law His plan for serving his clients clerk preparing legal documents. In is to first have a one hour conference Kingman, he also operated a Karate with the client to discuss their needs school which seems to fit in well with for which he charges a fee. After this his criminal investigation work. discussion, he prepares a position “Criminal investigation, from letter of advice for the client and goes assaults to murder, is a nerveover this with the client in a phone wracking business”, states Dimitri, call. During this procedure, and if the and so the peaceful atmosphere of prospective client decides to obtain Mission Valley is just what he needed his services on a continuing basis, and staying at the hotel he often waives across the street from the initial fee and the beautiful Hyundai proceeds to handle Building made him the client’s problem. decide to study law and He prescribes to to change the direction Lexis Law online of his life. He did just so he is constantly that and obtained his updated on all new law degree from Concord procedures of the law.

Law School, and passed Dimitri Panagopoulos, Dimitri is a the bar in June of this Attorney at Law devoted family year. He opened his law man and they are offices in the Hyundai Photo by: Mohsen Zamani all delighted to not Building and is now only work, but also live, in Mission engaged in litigation matters, estate Valley. As a member of the Rotary planning, trusts, asset protection, and

of Kingman, Dimitri immediately transferred his membership to the Mission Valley Rotary Club, so the family’s total existence is clearly in Mission Valley.

To contact Dimitri of Panagopoulos Law at 8880 Rio San Diego Drive, 8th Floor, call 619.209.6030.

Another new business in Mission Valley located at the Mission Valley Terrace buildings at 3525 Camino del Rio South is Brazil Appeal Waxing and Skin Care Boutique owned and operated by Kelly Howard, a licensed skin care instructor with a medical aesthetics background. Her esthetic menu offers customized skin care treatments and waxing services for both men and women.

Services by appointment only at 858.663.6101.

PREFERRED BUILDERS’ SERVICES & SUPPLIERS This new section of the newspaper is to bring to your attention the expert services and suppliers in the ever-growing Mission Valley area where new projects spring up constantly and the older complexes are constantly upgrading. We will be adding new advertisers to this section and suggest you contact us to be added to the Preferred list.

SOLAR & ELECTRICAL SPECIALISTS 8665 Mission Gorge Rd., Ste. A-3 Santee, CA 92071 Lic. # 915872 C-10

andrew@mcwireelectric.net www.mcwireelectric.net look on back for details

Page 12

MissionValleyNews.com — August 2010

FAITH & VALUES Being Prepared Is Key For Disasters Fear, anxiety and confusion are elements that can be created during a disaster. With the recent series of earthquakes and the approaching fire season in San Diego, it seems a good time to prepare or review plans for unexpected disasters.

University Christian church will offer a mini-workshop on Disaster Preparedness led by Lee Durand, a long-time Red Cross volunteer speaker and disaster responder. Lee will cover such areas as what to do if, during an emergency your basic services are disrupted, your family gets separated, your home is damaged and you are not able to return. Other things workshop attendees will learn is how to make and follow a disaster plan, where and how to get information and what supplies you should have on hand.

The one-hour workshop, sponsored by the Health Ministry Care Team of University Christian Church, will be Sunday, August 8, in the Friendship Hall beginning at 10:00 a.m. The church is located at 3900 Cleveland Avenue.

For more information, call the church office, 619-295-4146.

North Park Music Thing Announces Scheduled Performers for 2010 Festival The list of artists scheduled to perform and the performance venues are being released for the 2010 North Park Music Thing music and media conference, benefiting the San Diego Music Foundation.

North Park Music Thing received more than 750 music submissions from artists across the Southwestern United States, hoping to showcase during the music festival. Selected performers include: Exene Cervenka, Maren Parusel, Writer, The Silent Comedy, Shark Attack, The Creepy Creeps, Dirty Sweet, The Dabbers, Republic of Letters and Christmas Island. The full list of performers, venue information and schedule details can be found at www.northparkmusicthing.com.

The two-day conference and music event will be held at the Lafayette Hotel, located at 2223 El Cajon Blvd. in San Diego, Aug. 13 -14, 2010. Music industry workshops covering topics such as music publishing, public relations, touring and licensing will start at 11 a.m. on Friday, Aug. 13 and Saturday, Aug. 14. The showcase of bands and individual musicians performing at 14 San Diego venues will follow the all-day workshops on both Friday and Saturday night.

“North Park Music Thing is an outstanding showcase opportunity for up-and-coming artists from the Southern California region to be heard by music fans and by music industry professionals,” said Kevin Hellman, founder of the San Diego Music Foundation. “The event will also provide key resources and networking opportunities for musicians and industry professionals throughout the region.”

See Festival, page 16

Voices for Children Seeking Volunteers Susan M. Smith, the Recruitment Coordinator at Voices for Children is looking for volunteers who advocate for foster children in court. Now, more than ever, CASAs (Court Appointed Special Advocates) are needed to help children in San Diego.

Voices For Children will be hosting a Volunteer Recruitment Fair on Saturday, August 21st, 2010 from 11am-1pm. The event will be at the Tierrasanta Recreation Center at 11220 Clairemont Mesa Blvd.

For more information, please call 858-598-2235 or go to website at www.speakupnow.org.

St. Dunstan’s Rummage Sale Coming Aug. 27–28 Not far from Mission Valley is St. Dunstan’s Episcopal Church, located at 6556 Park Ridge Blvd. Nestled between Del Cerro and San Carlos, just north of Lake Murray, this church’s annual rummage sale holds a special place in bargain-hunters’ hearts. This year’s sale promises to be the biggest one ever.

Everyone is invited to attend. There are always treasures to be found, so be sure to shop early so you don’t miss out! And don’t forget to bring the special $2.00 off coupon on this page. For more information see the website: www.StDunstans.org.

Promises2Kids Collecting Much-Needed School Supplies to Ensure San Diego County Foster Youth Are Ready for the Classroom Promises2Kids is organizing their ninth annual Backpack and Flash Drive collection for San Diego County abused and neglected children and youth in foster care. Local businesses, churches and community groups will host collection points throughout the community from August 2 to August 23, 2010.

The donations of backpacks and flash drives are essential in providing each child with a system to keep all of their schoolwork and computer assignments organized. The organization hopes to collect 5,000 backpacks and flash drives, as well as other much needed school supplies during community campaign.

On average, a foster child will live in at least seven different homes before they turn 18 years old, and these donated items will be key in helping them stay on top of their work throughout the 2010-2011 school year. “The school classroom is often the most stable environment for children in our care,” says Hon. Susan Golding, president and chief executive officer, Promises2Kids. “The flash drives we collect help keep their schoolwork intact and they can take it with them wherever they end up.”

The Backpack and Flash Drive for Kids drive culminates with a “live” drive on Mon., August 23, 2010 from 9 a.m. to 6 p.m. at WalMart in Kearny Mesa, located at 4840 Shawline Street, San Diego, Calif. 92111. Promises2Kids volunteers will staff large collection bins at the store location for donations from the public. The public and local businesses are encouraged to host mini-collection drives in their neighborhood, school, church or workplace and then bring them to the live collection drive as well. If a collection site is unable to bring the items to the August 23 event, then Promises2Kids will arrange for pick-up by Boyer Moving and Storage, a longtime partner to Promises2Kids.

For a wish list of items or a location in your community where you can make a donation, please visit the Promises2Kids website. To host a collection site or to volunteer, please contact Laurie Spears at Promises2Kids at 858-427-1112.

CHURCHES IN OR NEAR MISSION VALLEY For your convenience

Holy Angels Byzantine Catholic Church 2235 Galahad Road 858-277-2511 First United Methodist 2111 Camino Del Rio South 619-297-4366 First Assembly of God 8404 Phyllis Place 858-560-1870 Calvary Southern Baptist 6866 Linda Vista Rd. 858-277-7078 Immaculata Catholic Church University of San Diego Campus 8998 Alcala Park 619-574-5700 Immaculate Conception Old Town 2540 San Diego Avenue 619-295-4148 Mission Basilica San Diego de Alcala 10818 San Diego Mission Road 619-283-7319 Joyful Living Church 3505 Camino Del Rio South 619-521-4800 Holy Family Catholic Church 1957 Coolidge Street 858-277-0404 University City United Church of Christ 2877 Governor Drive 858-453-3444 Linda Vista Presbyterian Church 2130 Ulric Street 858-277-0523 University Christian Church 3900 Cleveland Ave. 619-295-4146 St. Dunstan’s Episcopal Church Del Cerro 6556 Park Ridge Blvd.

619-460-6442

Gethsemane Lutheran Church 2696 Melbourne Drive 858-277-6572

Your Church or Synagogue can be listed here.

Please call 619-291-0200.

MissionValleyNews.com — August 2010

Page 13

NO ONE ASKED ME BUT….

Powerlink, from page 3

Three Lessons Confirmed

will use Sunrise to bring the power it produces to San Diego. “The Forest Service approval of the Sunrise Powerlink is great news for Tessera Solar and our clean energy future, as adequate transmission facilities are critical to providing green power to where it is needed,” said Sean Gallagher, Vice President of Market Strategy & Regulatory Affairs for Tessera Solar.

For more information about the Sunrise Powerlink go to http://www.sdge.com/sunrisepowerlink/.

By Paul Burri, weekly columnist for ‘Goleta Valley Voice’ A guy rang my doorbell this morning. When he left 10 minutes later, he had confirmed three lessons I learned during my business career. You’ll have to read my entire column to learn what those lessons were.

The man who rang my doorbell was a tree trimmer who said he was passing by and noticed that the large Chinese elm in our front yard needed trimming and that he could do the job for $750. I asked him exactly what he proposed to do and he “arm-waved” at this branch and that, keeping up a running dialogue all the time. (“Arm-waving” is a technical term we used when I worked for the Walt Disney Corporation. It means, “I’m not exactly sure what I want but maybe you could make this a little larger, paint this a different color, move that a little bit to the right, cut that down so it looks better and make this area a little more colorful. And by the way, what will that cost?”)

When the man got through with his sales pitch, I asked him to give me a written estimate. He was quite willing to do that and he wrote “$750” on the back of a business card and handed it to me. I said, “Thank you but I’d like a quote that tells me exactly what you intend to do - as well as the price.”

And he said, “I tell you what. I’m a little slow right now; how about if I do the job for $625?” (Hmmm, just by hesitating I saved $125.)

And I said, “OK. Please give me a written estimate of exactly what you propose to do along with the price of $625.”

He started to write the new proposal (again on the back of a business card) and then he said, “I don’t want to do this (prepare a proposal) unless you tell me that I can do the job right now.”

And I said, “I’m sorry. I can’t guarantee that I will give you a go-ahead without giving it some thought.” (I am thinking that I will get at least one other quote before I commit to having the work done.)

And he said, “OK. I’ll stop by next week and talk to your wife.”

(Remember, a minute ago it was “now or never” and now he will come back next week to talk to my wife.)

And I said, “OK, but I will tell her that I will not OK the job without a written proposal as I just asked you.”

And then he left. He was not happy with me.

The three lessons learned from long experience?

1. If you have to decide RIGHT NOW, your answer should be an automatic “NO.” (You may even find that a week later, the price is even lower than before.)

2. Don’t do business with someone who has a hundred excuses why he can’t put it in writing.

3. Go with your gut feeling about people you’re dealing with. It may seem that you are paying more with a reputable business, but in the long run it will cost you less.

Sequel – About two weeks later, the same guy was back, cheerful as ever, offering to do that same job for $550!

Wine, from page 10 wine adventure allows you a nice option of tasting the product before you buy.

Monday nights are cork-free bottle nights at all our locations, meaning any bottle that is bought to be consumed in-house can be purchased and consumed at the retail price.

One of the attractions of Wine Steals is their simple, yet diverse menu of culinary delights that often pairs perfectly with a broad range of wines. For example the culinary wizards in their kitchens create artisan pizza, salads, cheese boards, cheese/cured meat boards, desserts and much more. My favorite two pizzas are the Chardonnay, featuring a blush sauce, smoked gouda, sliced apple, shredded pork, bacon, mozzarella and red onion. If I’m feeling a little more “health-conscious” I usually go for the Pinot Noir with prosciutto, shaved asiago, white truffle oil, topped with arugula and garnished with red bell pepper.

Next time you’re in the mood to explore Wine Steals, grab your friends and jump on the trolley to visit one of the convenient locations near Mission Valley at: Hillcrest ~ 1243 University Avenue, Point Loma ~ 2970 Truxtun Rd., Cardiff ~ 1953 San Elijo Ave., Wine Steals East Village ~ 793 and 795 J Street in Petco Park. For updates or nightly specials you can twitter: Hillcrest: http://twitter.com/wshillcrest, Pt. Loma: http://twitter.com/wine_steals, Cardiff: http://twitter.com/wscardiff.

Steve Dryden is a wine, food, travel writer, and TV host for The Grapevine. He guides wine tours in Baja California (www.bajawineandtours.com) and can be reached at: sbdryden@hotmail.com. View clips of his show at: www.bajawineandcuisine.com or his blog at: www.winefoodguide.com

Maria Maria, from page 9 Chrisman, General Manager, and Assistant Manager Zach McReynolds, both stated that the best selling items in the short time the restaurant has been open are also Carlos’ favorite dishes which Gregory states, “Carlos inspired these dishes and his favorites are the Soft Duck Tacos, a little on the spicy side, but then Mexicans love spicy food. His other favorite and the favorite so far of the clients has been the Seafood Guacamole which is made to order and topped with jumbo lump crab meat and shrimp salpicon served with warm stone-ground tortilla chips.”

“Although we have a very extensive margarita menu”, states Zach, “the favorite with the clients has been the Maria, Maria Margarita made with 100% Blue Agave El Jimador tequila, orange cognac, hand squeezed lime juice and Agave Cordial.” You might like to try some of the other Margaritas at Happy Hour which is 4 to 6pm Monday thru Friday where well Margaritas are $5.; Corona beer $2. and House wines $5. Happy Hour is served only in the bar and patio areas. Ask the waiter for special food items for Happy Hour. Live music is See Maria Maria, page 14

#

Clip and save!

Important City of San Diego Phone Numbers Abandoned Vehicles................................. 858-495-7856 Animal Regulation................................................. 619-236-4250 Beach & Bay Advisory............................................ 619-338-2073 Birth and Death Records....................................... 619-237-0502 Brush/Weed Abatement......................................... 619-533-4444 Building Permits..................................................... 619-446-5000 Buses/MTS Access ................................................. 619-233-3004 Canyon Watchers Program................................... 858-292-6484 City Council Docket Info...................................... 619-533-4000 City Directory......................................................... 619-236-5555 Code Violations...................................................... 619-236-5500 Curb Maintenance.................................................. 619-527-7500 Dead Animal Removal........................................... 858-694-7000 Dog Licenses........................................................... 619-767-2675 Fire Stations............................................................. 619-533-4300 Graffiti.............................................................. 619-525-8522 Hazardous Materials Hotline............. 858-694-7000 Housing Commission ........................................... 619-231-9400 Humane Society ..................................................... 619-299-7012 Libraries: Balboa............................................................... 858-573-1390 Clairemont....................................................... 858-581-9935 Linda Vista....................................................... 858-573-1399 Mission Valley...................................... 858-573-5000 North Clairemont........................................... 858-581-9931 Serra Mesa....................................................... 858-573-1396 Noise Regulation..................................................... 619-236-5500 Office of Small Business......................................... 619-685-1390 Park and Recreation............................................... 619-525-8219 Parking Citations...................................... 619-236-7145 Police: Non-Emergency.......................... 619-531-2000 Pot Hole Hotline......................................... 619-527-7500 Recreation Centers: Kearny Mesa ................................................... 858-573-1387 Linda Vista ...................................................... 858-573-1392 North Clairemont........................................... 858-581-9926 Serra Mesa....................................................... 858-573-1408 South Clairemont............................................ 858-581-9924 Tecolote............................................................ 858-581-9933 Recycling Hotline................................................... 858-694-7000 Senior Citizens Services......................................... 619-236-6905 Serra Mesa Community Connection .................. 858-565-2473 Sewer Repair/Spills................................................. 619-515-3525 Sidewalk Maintenance........................... 619-527-7500 Social Services Information ...................................211 Stormwater Pollution Hotline........... 619-235-1000 Street Lights ................................................ 619-527-7500 Street Sweeping ...................................................... 619-527-7500 Traffic Control ........................................................ 619-533-3126 Tree Maintenance .................................................. 619-527-7500 Waste Reduction & Disposal ................................ 858-492-5010 Water Emergency ................................................... 619-515-3525 Water Utilities ........................................................ 619-515-3500 Zoning Regulation Information .......................... 619-236-5555 If you’d like to suggest a number or service to be added to this list, please call Mission Valley News & Views at 619-291-0200.

Page 14

MissionValleyNews.com — August 2010

Slaker, from page 4 a full week tour of Hua Hin and Bangkok, and seeing all at work striving to make a living, either by markets or restaurants, everyone was busy.

When returning home, I was asked, “What did you buy? Gem Stones, Silk Runners, Silk table cloths, or some of their rubies?” “I wanted a necklace with a pendant of pick jade encircled in amethysts”, or ‘Did you take one of those 2 hour massages?”.

Another colleague went on to tell me about his trip to Thailand: “After our stay in Chiang Mai, we visited Bangkok and visited Ayutthaya, the Summer Palace, and we took the Grand Pearl riverboat back to Bangkok along the Chao Praya River. We also got to see Damnoen Aduak (floating market), Wat Arun, the Main Palace and downtown markets.” He went on to tell me what a wonderful trip he had, before I could even share my story.

Well, with my trip to Hua Hin I stayed at the Hilton for two nights before heading to Bangkok staying at the VIE Hotel. Both beautiful hotel properties, and very undated with amenities and luxury. Yes, I did enjoy shopping at the Central World Plaza just a walk away, plus the Amphawa/ Bang Noi Floating Market, the Hua Hin walking street, the Barai Spa, one of those 2 hour massages, and attended the Vic Hua Hin (Patravadi Theatre).

However, the next day I was intrigued by the visit to the War Cemetery sharing the remains of 6,982 war prisoners (Mostly British, Dutch, Australian and American) who lost their lives during the construction of the Bridge over the River Kwai. You may recall this from the movie by the same name.

Bridge over the River Kwai, and the Hell Fire Pass Memorial, a museum dedicated to those who died, is maintained by the Aussies.

In Bangkok, you have the opportunity to visit history of the area, the history of the country and many exhibitions, museums, and also the excellent shopping everywhere you go.

Even with the traffic, the motorcycles, and taxis, you just have to be patient and wait until the clock counts down for you to proceed at most center city lights.

The people of Thailand love their Kingdom, they love their King (Rama IX), and his wife, as you see his picture at most stoplights on the poles, on their money, at the airport, you can’t miss him.

I plan to return to check out their medical and dental programs, as I noticed many foreigners come to Bangkok to save money, almost half I’ve been told than would be paid in the U.S. They refer to this as ‘medical tourism’ and it has become a thriving business.

As soon as I return to do more research on this, I will inform you.

Mission Valley Rotary Inducts New Member From left to right: Jean Kerr, President; Joe Vecchio newest member being inducted; and Judge Robert C. Coates at the weekly meeting of Mission Valley Rotary Club at Trellises Restaurant, Town & Country Hotel. In addition to inducting the newest member, visitors at this meeting included a Rotary from Sudan, Africa; and a visiting Rotarian from Japan.

Maria Maria, from page 13 presented Thursday, Friday and Saturday evenings.

A couple of food items that I have personally tried so far were the Grilled Shrimp, Spinach and Mango Salad which is organic baby spinach, mangoes, queso fresco, toasted almonds, raisins and sesame seed lightly tossed with honey-lime vinaigrette and topped by grilled shrimp…a simply mouth-watering combination.

The other was a real surprise when I ordered Gazpacho Blanco which is a chilled soup of pureed cucumber, almonds, bread, serrano chiles and garlic and served with grapes, olive oil and crispy arbol spiced croutons. I had never seen Gazpacho with the color green, but I love cucumbers and it was delicious, especially when I ordered a dollop of sour cream to go with it. Zach told me that all corn chips and tortillas are made in house on a daily basis.

The menu is very extensive so you can choose from Seafood, Poultry, Vegetarian, and Meat with Braised Short Ribs an outstanding offering. You will enjoy this “Inspired Mexican Cuisine”.

There ample free parking at Hazard Center but already lines of people have been waiting to dine at Maria, Maria so you might want to call for a reservation if you are in a hurry. The phone is 619.574.6800 or check the website at www.mariamariarestaurants.com

Rail, from page 6

THE WIENER DOGS ARE OFF AND RUNNING! Bridgepoint Education Holiday Bowl Productions is sponsoring the 14TH ANNUAL WIENERSCHNITZEL WIENER NATIONALS (Qualifier) on Saturday, August 28, 2010 at the Rugby Fields at Qualcomm Stadium. (Southwest corner of the parking lot near section J-5.) Registration begins at 8:00 am and the racing action starts at 9:00 am.

The sixteen fastest dachshunds from the expected field of 350 WIENER DOGS at this qualifying round will race during opening day at Del Mar Fairgrounds on September 6th to determine the San Diego finalists. The championship will take place at the Port of San Diego Big Bay Balloon Parade on December 30th.

This qualifier is free to spectators. The entry fee for dogs is $7 through August 20th, and $10 from August 21st through event day.

To enter, sign up online at BridgepointEducationHolidayBowl.com, or call 619-283-5808.

California voters supported the high speed rail when it approved Proposition 1A in November 2008 as a cleaner, safer and a more environmentally sound approach to building thousands of freeway miles or a series of new airports. Someday, it may be possible to travel between downtown San Diego and downtown Los Angeles in just over an hour without the hassle of traffic or the environmental effects of pollution.

For more information visit www.cahighspeedrail.ca.gov.

2010 MISSION VALLEY NEWS SCHEDULE Note: Deadlines are firm. No extensions.

Display ads & Business/Service Directory listings are paid in advance.

PUBLICATION DATES September 1 October 1 November 1 December 1

DISPLAY AD SPACE DEADLINE 5 pm* August 18 September 17 October 18 November 18

AD ARTWORK DEADLINE 5 pm August 25 September 24 October 25 November 24

ARTICLES DEADLINE 5 pm August 20 September 20 October 21 November 19

CLASSIFIED AD DEADLINE Noon August 21 September 21 October 22 November 22

*Deadline to reserve space for advertisers not currently on a contract.

Mail or drop off your ad or article to our office at 6855 Friars Rd. #26, San Diego CA 92108 Articles may be sent via E-Mail to: Info@MissionValleyNews.com

MissionValleyNews.com — August 2010

Page 15

Community C lassifieds SERVICES

Window cleaning – 34 years experience.

Professional craftsmanship. Reliable service. Serving all of San Diego County. Call John 1.800.Glitter 1.800.454.8837. (12/10) Jenna’s Barber Shoppe. Styling for men, women & children. Wheelchair friendly. Old time expert haircuts at affordable prices. Colors & perms. 7424 Jackson Dr.#1A (across from Keil’s in Bank of America lot) Tues-Fri., 8:30-3:30pm; Sat. 8:30-12 noon. By Appt., 619-6443669. (12/10) Quality exterior carpentry by Bob. Decks, fences, patio covers and termite repair. Free estimates, reasonable rates, insured and reliable. License #365241 since 1978. Phone: 619-275-1493. (06/11) Keith Everett Construction and Handyman Service: All phases of home remodeling and repair. Window and Door replacement specialist. Repair or build any style of fence, deck or patio cover. Senior discount, references, and member of the BBB. No job too small. Lic #878703.

Call 619-255-3499. (09/10) Wallcovering Contractor - Enhance the beauty and value of your home! Removal, prep and installation.

Precise, superior workmanship by Mr. Elisha Blatt, Lic.# 644396. Discounts on wallcoverings available. Free estimates. 619-582-4449. (07/11) Flute/Piano Instruction. 30 years experience.

Beginner to advanced. Music Education. B.A. Degree.

Reasonable rates. Available for teaching in your home or mine. Rick, 619-286-8012. (03/11) Pet/Housesitting Services. Est. 1983, Bonded.

Pet-tenders offers feeding, walking, plant care, housesitting - and above all...SPOILING...in your own home! www.pet-tenders.com 619-298-3033. (03/11) Roofing, licensed, bonded, second generation Allied Gardens roofer. Over 100 homes in Allied Gardens roofed. Repairs, all types of roofing. Free estimates. Call 619-287-7149. (09/10) Honor Guard Roofing since 1993. Allied Gardens, family owned, repairs and all types of roofing. Free estimates. Call 619-229-9112. (10/10) German Setter Tile and Marble: Professional marble/ tilesetter with 26 years experience. European craftsmanship. Punctual & dependable. License #872804. Contact Jens Sedemund: 619-415-6789 or via email: jens@germansetter.com. (08/10) Creative Landscape Irrigation/sprinkler repair. Drip/ drain/valves/timer/upgrades/installation/landscape lighting. 30 years experience. Cal Lic #736809. Call 619-465-2237. (08/10) Creative Landscape - mowing, edging, trimming, weed control, fertilizer, pruning plants, shrubs, trees.

Weekly/bi-weekly service. Cal Lic #736809. 30 years exp. 619-465-2237. (08/10) Gardening, landscape maintenance. Edge, mow, fertilizing, pruning, weeding. Repairs of fences, gates, sprinklers, lights. Planting: shrubs, trees, bulbs, roses, flowers. 33 years experience. Call 858-831-1722. (08/10) Lori’s House Cleaning Service: Reasonable rates, quality service, references. 619-582-9586. (08/10) Computer Repair - Setup - Tuneup. PC help for families, seniors, home offices. Trusted in homes for over 25 years. Call 619-992-5882. CA Lic #81527. (09/10) Tait’s Tree Service. Trimming, shaping, lacing, removals. Quality work, affordable prices. Lic # 777395.

Bonded & Insured. Dan, 619-583-5771. treemandan63@ yahoo.com (08/10) R & M Signs and Designs. Custom signs, banners, window decals, vehicle magnetics, storefront graphics, team sports, custom apparel. RMsignsdesigns.com.

Excellent service. 619-287-8757. (08/10) New Handyman Service in San Carlos. No job too small! Honest, Reliable, Insured. Call Dan at San Carlos Handyman Services, 619-994-5680. (09/10) Bonvino Painting - interior/exterior, affordable & reliable. Allied Gardens resident with local references.

Lets make your home beautiful. Lic #884353. Call Roger, 619-726-6012. (08/10) McCue Remodeling and home services since 1976.

Kitchens, baths, drywall, painting, tile, electrical, plumbing, doors, windows, decks, patio covers, roofing, ideas/advice. Lic # 477587. 619-850-7744. (08/10) Locksmith: Discount Deadbolts & Re-Keying. Door viewers, patio door locks, simulated alarm. Never a trip charge! License #LCO-4353. Cliff Henderson at 619-840-3327. (08/10).

Lawn Maintenance, mowing, edging, trimming, clean-up disposal; weekly-bi-weekly, competitive rates.

We install & make all repairs - all irrigation. In business since 1979. Call Darrell, 619-401-9835; 619-972-8744. #399433. (7/10) *Sing! *Sing! *Sing!* Grow your Voice! Take voice lessons with Susan Simmons, New Expressions School of Music, 2852 University Ave. Call 858-349-8490 for appointment. (8/10) Computer Services for home and office by a seasoned IT Pro: Networking, upgrades, data migration, system tuning, training & more. Ed your Computer Shrink - 619-517-7153. (8/10) Be Clutter Free - seniors and elderly, purge and shred unnecessary paper, pay bills, reconcile medicare statements, review insurance policies. Resources to keep you safely in your home. References, licensed, reasonable. (619) 987-4682. (08/10) Beginning drum instruction. Graduating from 8th grade. Experienced with jazz, concert and classical honor bands, and rock. Teaching elementary-middle school kids. $10/45 minute lesson in my San Carlos home studio. Contact Carter flyingsticks@cox.net, 619-795-2578. (08/10)

Hauling: construction & yard cleanup. Demos. Light maintenance. Call Carlos at 858-495-0548; cellular 619-813-9988. Tierrasanta resident. Pls contact via email: chiripas1@aol.com. (03/11)

Mobile Auto Mechanic: Dealer trained, AA Degree in auto tuneup and diagnosis. Servicing brakes, engine electrical and body electrical. Window regulator replacement, timing belt replacement. Auto body repair; free estimates; raised in Allied Gardens. Dan Paterson, 619-481-9978 (cell). (08/10) Paul R. Smith Complete Home Improvement.

Complete bath remodel for $7,200. All home repairs & remodeling. 43-year Allied Gardens resident. In business & serving the community for over 20 years. Lic #692972. BBB Member. Call Paul 619-818-7880. (11/10)

WANTED

WANT TO BUY: Old Baseball cards. Must be before 1980. Condition matters. Send Phone number and description to Info@stichlworks.com (08/10) Fair prices paid for vintage costume, pocket watches, sterling silver flatware and old San Diego historical memorabilia. Free in-home appraisals. Call Erik, 619-887-8762. (10/10)

NOTICES Republican Women are welcome to attend our monthly Navajo Canyon Republican Women, Fed. luncheon meetings. Our program meetings feature

Professional piano teacher for all ages. Private lessons include instruction in theory, performance and history. Located in San Carlos. (619) 838-7659, lovleysmusic.com. (01/11) Linda’s Puppy Love, a bonded, licensed, insured pet & housesitting service offers daily dog walks, cat care, vacation visits, overnight care, love, care & attention.

619-857-3674. (02/11) We want safer, stronger seniors! Let’s improve your balance, flexibility, strength and stamina. Personalized workouts in your own home are fun and private. Call Pam Melody, Certified Personal Trainer with Stronger, Safer Seniors Fitness Training, at 619-962-7144 for a free consultation. (09/10) Lori’s Housecleaning Service. Reliable, great references, quality work at reasonable prices. (619) 582-9586 or (541) 212-8299. (08/10) Albert’s Painting. Exterior only. Small jobs ok. 35 years experience. Licensed. (619) 287-3198 or (619) 665-1284. (07/11) Painting: $60 per average room. Exterior work also.

Neat, clean and fast. Call today for your free estimate.

619-280-7752. (08/10) Handyman Maintenance & Remodel. (619) 277-2077 Lic B762615 John Irwin. Local 50 years, independent, full service remodels. Expert moldings, tile, maintenance, remodel and all the little projects. (12/10) Healing Touch Therapeutic Massage. Nationally certified massage therapist offers massages for rehabilitation and/or relaxation at licensed home office (only). Introductory one-hour massage $35 (reg. $50).

By appointment only. Call Suzy (619) 767-8866. License #92010781. (08/10)

FOR SALE Handsome, classy, large sofa. Good condition.

Antique. Potential higher value recovered to your taste. $325 or best offer. 619-286-8666. (09/10) Firewood for Sale. 1/8 cord: $70. 1/4 cord: $125. 1/2 cord: $195. Full cord: $295. Call 619-282-3562. (08/10) Wine Bottles - for home wine makers. Green or gold - ¾ liter. Clean, no labels, corkable. 20 cases @ $7 ea.

El Cajon (619) 447-4117 (08/10) Limited edition DVD of Alan Silva & the Cosmik Originals 2009. Five dollars. Indie rock. Grunge. alansilvamusic@gmail.com (08/10)

informative speakers. We generally meet the 2nd Tuesday at The Brigantine Restaurant located in La Mesa. Come join us! Please call 619-697-2235. (12/10) Palisades Presbyterian Church Summer 2010 KidJam - Children ages 3-12, dinner, games and Bible lesson. Jul 14, Aug 11 & 25 from 5:45-7:30 p.m. Cost: $4. Call 619-582-0852 to RSVP. Pool Parties-Jul 11 & Aug 22 at 12:45 p.m. Beach Day-Aug 8, 12:00-2:30 p.m.

For more info, contact Palisades Presbyterian Church at 619-582-0852 or www.palisadespres.org. (08/10)

FOR RENT Senior Living - San Carlos small & large 1 BR’s starting at $660. Pool & spa. No dogs, no smoking. 7717 Tommy Dr. 461-4111. (9/10)

Mission Valley News 6855 Friars Road #26 • San Diego CA 92108

Phone: (619) 291-0200 • email: info@MissionValleyNews.com Visit our website at: www.MissionValleyNews.com Editor and Founder: Gina Cord 619-291-0200 ext. 126

Publisher: Mission Publishing Group, LLC Marketing Director: Mohsen Zamani 619-291-0200 ext. 127

Contributing Writers: Chet Barfield Tom Leech Donna Frye Ron Roberts Writers and Advertising Sales Experts Wanted Please call 619-291-0200 ext. 122

Circulation: 20,000. Published 12 times in 2010 and delivered throughout our circulation area of Mission Valley, San Diego, California by Mission Publishing Group, LLC. Classified ads and articles must be submitted by mail, e-mail or dropped off at our business address, 6855 Friars Road #26, San Diego, CA 92108.

Publisher reserves the right to refuse any advertisements or material submitted which are deemed to be objectionable. Publisher’s liability for errors: Mission Valley News & Views assumes no financial liability for errors nor for omission of copy and upon request will furnish a letter of correction to the advertiser. The Publisher, Mission Publishing Group, LLC., shall not be liable for any error in published advertising unless an advertiser proof is requested in writing 12 days prior to publication date and clearly marked for corrections. If the error is not corrected by the Publisher, the liability, if any, shall not exceed the space occupied for the error. Further, the Publisher shall not be liable for any omission of an advertisement ordered to be published. On written request, Publisher shall reschedule and run the omitted advertisement at the advertiser’s cost. All claims for adjustment must be made in writing within 30 days of the date of publication. In no case shall the Publisher be liable for any general, special or consequential damages.

Equal Housing Opportunity: Real estate advertising in Mission Valley News is subject to the Federal Fair Housing Law which makes it illegal to advertise “any preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin or an intention to make any such preference, limitation or discrimination.” Mission Valley News & Views will not knowingly accept any advertising for real estate that is in violation of the law. This is to notify Mission Valley News readers that all dwellings advertised in Mission Valley News are available on an equal opportunity basis. To complain of discrimination call HUD at 1-800. 669-9777 or TTY at 1-800-927-9275.

News and information printed in Mission Valley News is obtained from sources considered to be reliable, but accuracy on information sent to the paper cannot be guaranteed. Articles and opinions of writers or letters to the editor that are submitted for publication to the Mission Valley News are the views of the writers and should not be considered the views of the publisher. Content of paid advertisements is solely the responsibility of the advertiser. © 2007–2010, all rights reserved.

FREE CLASSIFIEDS

Free classified ads are available to private parties and to non-profit organizations that do not charge for their services. Only one ad per party or organization will be accepted per issue as a free classified—additional ads must be paid for with submission of the ads. Free classifieds are limited to 25 words or less. Ads of more than 25 words cost 50¢ per additional word; payment must accompany the ad. All free classifieds will run for only one issue even if you indicate on the ad that you want it to run more than one time. All classified ads—free or paid—must be submitted by mail only, or hand-delivered to Mission Valley News at 6855 Friars Rd. #26, San Diego, CA 92108. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD. IF NO DATE IS GIVEN, THE AD RUNS ONLY ONE ISSUE. The following ad classifications are ineligible for free classified ads: FOR SALE, GARAGE SALES, LOST & FOUND, WANTED, FOR RENT, NOTICES, AND YOUTH SERVICES. However, this does not include WANTED ads for multi-level sales of FOR RENT ads for vacation/rental condos or NOTICES for any profit-making organization.

We do not guarantee that we will run all free classifieds submitted. If you include payment for an ad that normally is considered a free classified, we guarantee that it will be printed in the next available issue, unless it is inappropriate for a family-oriented newspaper. We will not call or write to inform you if your classified ad does not qualify as a free classified; we simply receive too many ads to provide that level of service. We do not mail copies of the newspaper for proof of publication.

PAID CLASSIFIEDS - $8/25 words or less BUSINESS CLASSIFIEDS including SERVICES, CHILD CARE, BUSINESS OPPORTUNITIES, NOTICES, HELP WANTED, & FOR SALE ads for any profitmaking enterprise costs $8 for 25 words or less plus 50¢ per word over 25, payable in advance of publication only. NOTICES ads may NOT be ads normally classified under SERVICES (i.e., business ads) the Editor reserves the right to reject or re-classify any ads sent in under the NOTICES category that should more appropriately be placed elsewhere. PAID ADS may run for any consecutive number of issues, provided that proper payment for the ads is received in advance. NO PHONE CALLS WILL BE ACCEPTED FOR RENEWAL OF ADS. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD. IF NO DATE IS INCLUDED AFTER THE AD, IT RUNS ONLY ONCE. When counting words—a word is a word, regardless of the number of letters. A telephone number is a word. An address such as “10000 San Diego Mission Road” is 5 words. We do not mail “proofs of publication” for classifieds.

SPECIAL NOTICE MAKE CHECKS PAYABLE TO “MISSION VALLEY NEWS” PLEASE READ INSTRUCTIONS CAREFULLY. CIRCLE THE APPROPRIATE CLASSIFICATION. Make checks payable to “Mission Valley News.”

Mail to 6855 Friars Rd. #26, San Diego CA 92108.

FOR SALE

CHILD CARE

BUS. OPP.

FOR RENT

SERVICES

WANTED

LOST & FOUND

HELP WANTED

GARAGE SALES

NOTICES

(see restrictions above)

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Mission Valley News reserves the right to edit or refuse classified ads due to inappropriate content, space considerations, etc. Mission Valley News assumes no financial responsibility for errors nor for omissions of copy for classified ads. By submission of ad, Advertisers agree to indemnify and hold Mission Valley News harmless from any claims and expenses arising from the publication of any ad.

No personal ads are accepted. No refunds given or cancellations accepted unless such notice is received by mail 10 days prior to the publication date. MAKE SURE YOU REMIT THE CORRECT AMOUNT OF MONEY FOR THE AD—WE ARE UNABLE TO CONTACT YOU NOR RUN THE AD—IF THE INCORRECT AMOUNT OF MONEY IS SENT WITH THE AD. We do not mail copies for “proof of publication” and your cancelled check is your receipt.

EXTRA COPIES If you need extra copies of Mission Valley News, they are available at over 120 locations throughout our distribution area on the day of publication, while supplies last.

Page 16

MissionValleyNews.com — August 2010

Festival, from page 12 Advance registration for North Park Music Thing are available online, via the North Park Music Thing website www.northparkmusicthing.com. The two-day all-access badge provides entry to the panels, trade show, private event parties, as well as all evening performances on Friday and Saturday.

One-day all-access registration can also be purchased for either Friday or Saturday’s activities. Two-day badges are $35 in advance and $40 day of the event, and one-day badges are $20 in advance and $25 day of the show.

All proceeds from North Park Music Thing will be donated to the San Diego Music Foundation, which seeks to enrich the San Diego music community by providing professional development opportunities and assistance to local musicians. The foundation organizes the annual San Diego Music Awards show that recognizes the achievements of the local music community and encourages the next generation of musicians through its Taylor Guitars for Schools program. The program has provided more than 1,500 guitars to 61 elementary schools in San Diego County that include guitar in the school’s music curriculum.

WHY ADVERTISE IN MISSION VALLEY NEWS? OUR

4

TH YEAR

The Mission Valley News offers a unique venue to increase sales for your products by reaching the specific target market of over 20,000 Mission Valley residents and the literally millions of tourists and shoppers drawn to the Mission Valley area each year.

20,000 issues are published monthly in full color. The content of Mission Valley News is, and will remain, positive articles of specific interest to our targeted audience.

Distribution is to over 400 locations in Mission Valley and some surrounding areas, including hotels, businesses, condo and apartment dwellers, stores, restaurants, all trolley stops, the security office of Qualcomm Stadium, the Food Courts at Mission Valley Shopping Center and Fashion Valley Mall, plus the City and County Administration Buildings and the Courthouse downtown, etc. We are currently delivering to over 3,500 condo and apartment dwellers.

In addition, all of the pages and stories are listed on our Web site www.MissionValleyNews.com, as well as our advertising rates.

Full editorial support will be offered to all advertisers on a nocost basis.

Our rates are unbeatable for access to this unique market which is constantly growing. And, your ad remains for one full month!

DO NOT DELAY…INCREASE YOUR SALES Call us today!

6855 Friars Road, #26 San Diego, CA 92108 Phone 619-291-0200 Fax: 888-677-9535 Info@MissionValleyNews.com www.MissionValleyNews.com

AD PROOF:

(RK)

Proof Due Back By: 7/23 5pm

Ad #: P06302-f-12322-5x8 Deadline To Pub: 7/26 5pm First Run: 8/2 Publication: Mission Valley News Section: ROP Specs: 5 x 8

Right now, a family is beginning to heal.

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Approved as is.

Approved with revisions.

Revise and resend.

Initial _________ Date __________

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