Mission Valley News - June 2010

June 2010

On the Internet at www.MissionValleyNews.com

Strong Mayor, City Council, Term Limits, County Supervisor Vote in the Primary Election – June 8Th

Volume IV – Number 6

District Six City Council Candidates

Doug Beckham

Howard Wayne

Kim Tran

Ryan Huckabone

Steve Hadley

Lori Zapf

Supervisor District Four Candidates

Voters will go to the polls on Tuesday, June 8th to narrow the field of local, state and federal candidates. San Diegans will also be asked to make choices about government structure by casting votes on important ballot propositions.

The June 8th Primary Election determines the nominees for partisan offices.

The top candidate from each party will face the other party nominees in the General Election on November 2, 2010. There are See Election, Page 10

Ron Roberts

Stephen Whitburn

San Diego City Council Approves Hazard Center Revitalization Project – but not without drama On May 18th, the San Diego City Council approved the Hazard Center Revitalization Project. The Council voted 7-0 to transform the existing 14-acre Hazard Center in Mission Valley into a mixed-use, sustainable and transitoriented neighborhood.

Noticeably absent from the vote was Donna Frye, the City Councilmember who represents Mission Valley where the project is located. Frye was ill that day and asked her colleagues to postpone the hearing on the project. But in a split vote, a majority of the Council voted to hear the project without Frye.

More than 20 local organizations showed their support to revamp the 20-year-old, mixeduse center located in the geographic center of San Diego. An eclectic mix of supporters in favor included Walk San Diego, SANDAG, Save Our Forests and Ranchlands, MOVE San Diego, and the National Electrical Contractors Association. Testimony in See Hazard Center, page 2

Mission Valley Community Plan Update Stalled – Phyllis Place Moves Forward The Mayor’s office has unceremoniously eliminated funding for the Mission Valley Community Plan update. The current Mission Valley Community Plan dates back to 1984. Without funding, the process of updating the community plan will be delayed until at least 2012. It could take three years or more to complete the update once it begins.

Unrelated to the Mission Valley Community Plan update, funding for the Serra Mesa Plan update was withdrawn and then reinstated a couple of days later to add the road connection from Qualcomm Way and Mission Center Road with I-805 at Phyllis Place. This connection is shown in the current Mission Valley Community Plan but not in the Serra Mesa Community Plan. The City Council voted in 2008 as part of the Quarry Falls project (now known as Civita), to clear up the inconsistency between the two community plans by initiating an amendment to the Serra Mesa Community Plan to add the connection. That is the only change proposed for the Serra Mesa Community Plan.

Juan del Rio

Shelia L. Jackson

Fashion Valley Poised For Renovation Mission Valley Retail Center to Receive Multi-Million Dollar Facelift Simon Property Group, Inc. owner of Fashion Valley Mall recently announced a $15 million renovation of Fashion Valley will begin soon.

The Saks building at Fashion Valley will soon be redeveloped into specialty store space. Negotiations are continuing with other new specialty stores whose arrival would mark their initial appearance in the San Diego market.

Construction is scheduled to start by July 1, 2010 and is due to be completed by the end of September 2011. Fashion Valley shoppers will enjoy many new features including: • A complete renovation of the center’s Food Court, both inside and outside. New furniture will provide a sleek and natural feel while three new skylights will stream natural light.

See Renovation, Page 14

Urban Land Institute and Port of San Diego Invite Public to Seek Consensus on North Embarcadero Plan Planners and the Public to Seek “Arts-Inspired” Vision for San Diego’s Front Porch The San Diego/Tijuana District Council of the Urban Land Institute (ULI) is leading a series of public meetings to develop a compelling vision for the San Diego bayfront, as well as to seek consensus on the needed changes to the Phase 1 North Embarcadero Visionary Plan (NEVP). With funding and support from the Port of San Diego, ULI has enlisted the support of a broad range of civic organizations including The American Institute of Architects, The Design Coalition, The Downtown Partnership, Downtown Residents Association, and others.

Mary Lydon, ULI Executive Director commented, “The downtown waterfront is our most precious real estate and it presents a unique opportunity to See Urban, page 2

Page 2

MissionValleyNews.com — June 2010

Local PostalAnnex+ Shows Support for Military Personnel Recognizes National Military Appreciation Month With Free Postage Offer In honor of National Military Appreciation Month this June, the PostalAnnex+ center located at 2307 Fenton Parkway, Suite 107 in San Diego is providing free postage for letters or greeting cards mailed to a U.S. military address worldwide – from now through June 14, Flag Day. National Military Appreciation Month was established by the U.S. Congress to celebrate the history and traditions of all of the nation’s armed services and to recognize the achievements of all who serve or have served.

According to the campaign’s Web site, www.nmam.org, the awareness month allows each generation of Americans to educate the next about the historical impact of the military on the country and to celebrate patriotism and love for America in their local communities “This campaign is especially close to our hearts because we have customers who are active military, veterans, and close friends of military families. In addition, the franchisor of the PostalAnnex+ brand is a member of the International Franchise Association’s VetFran program, which helps veterans open their own small businesses,” said Bosco Veloso, owner of the local PostalAnnex+.

“Assisting over 1,500 military veterans to date, the VetFran program provides generous discounts on fees for new franchises. I am so proud to be part of an organization that shows just how much it appreciates our country’s military.”

Steve Goble, vice president of marketing communications for Annex Brands, Inc., franchisor of the PostalAnnex+, Handle With Care Packaging Store and Sunshine Pack & Ship franchise brands, added, “It is our pleasure to make this offer of free postage this month so that the family and friends of soldiers can stay connected with their loved ones who are serving our country.”

“National Military Appreciation Month also provides a great opportunity for us to get the word out to military families about our partnership with VetFran,” Goble continued. “We know that military veterans make very See PostalAnnex+ page 16

Quarry Falls Changes its Name To Civita Sudberry Family of Companies Announces New Name For Mixed-Use Community in Mission Valley The Sudberry Family of Companies, a San Diego-based real estate development company recently announced its 230-acre mixed-use project in Mission Valley will be called “Civita”. The new name combines the roots of Latin words for “civic and community” and “vitality and life,” essential elements envisioned for a successful mixed use development.

Civita will transform the declining gravel quarry located on the north side of Friars Road in the

heart of San Diego into a sustainable mixed-use community with nearly 5,000 homes and almost one million square feet of retail, office, and civic space. It is planned as a walkable community with housing, village shops, access to the San Diego Trolley and abundant open space.

“When the right ingredients come together, places take on a life, an attitude, an energy and a purpose of their own,” said Marco Sessa, senior vice president of residenSee Sudberry, page 10

Urban, continued from page 1 create a special place that is cherished by all San Diegans. We feel it is time to pull the community together to search for common ground and a shared vision.”

David Malmuth, a noted arts and entertainment developer and 25-year ULI member who is leading the effort, stated, “Many of the waterfront enhancements that are now in jeopardy have broad support. There is conflict over some elements, but looking at the waterfront through a broader lens might offer options not yet considered. We have assembled an exceptionally talented creative team, including Stan Eckstut, FAIA, and Rob Quigley, FAIA, and asked them to work with the community to envision a San Diego “front-porch” -- including The North Embarcadero, the Navy Broadway Complex, Lane Field, The Navy Pier, and the G Street Mole -- that is beautifully designed, creatively programmed, and alive with the dynamic interweaving of arts and cultural elements.”

See Urban, page 4

Automotive Museum Announces Special Prices for June The San Diego Automotive Museum in Balboa Park is proud to announce a new price for people who visit the museum during the month of June, 2010.

For the entire month of June, all adult, senior, and active military admissions will be just $5 on MONDAYS ONLY. There is no residency requirement for this special price. This special price is not good with any other offer. Children ages 6-15 will be admitted for the regular price of just $4. Children under the age of 6 are always admitted free.

The museum is located at 2080 Pan American Plaza in historic Balboa Park.

Regular hours are 10:00 AM to 5:00 PM (the last admission at 4:30 PM).

The museum is free to all San Diego County residents and military with ID on the 4th Tuesday of each month. Phone 619-231-2886. Website is http://www. sdauto museum.org.

The San Diego Automotive Museum receives funding from the City of San Diego through the Commission for Arts and Culture.

Hazard Center, continued from page 1 favor of the project praised the innovative system of pedestrian pathways that will provide connectivity to regional transit, as well as access to the regional river corridor and bicycle trail systems.

“It’s an economic catalyst for the city,” said Evan Gerber, OliverMcMillan Project Manager. “The Hazard Center Revitalization is one of the best projects to come before Mission Valley in a long time. This project is very well thought out and will provide economic viability through key urban infill and transitoriented development.”

The project was not without opposition. Representatives of the Asian Film Foundation objected to the proposal because the existing movie theater will be removed. The Asian Film Foundation and other similar organizations use this theater for annual film festivals. The project developer, Oliver McMillan, offered to contribute $25,000 to help the film festivals find a new home. This appeased the City Councilmembers who commented on the importance of supporting San Diego’s arts and culture communities.

The Hazard Center Revitalization will provide a multitude of benefits to Mission Valley as well as San Diego’s struggling development industry. The project will set aside ten percent of its residential units for low income families, it will generate thousands of jobs for the local economy, it will preserve regional resources and vacant land by developing an infill site, and transform an existing retail center into a mixed-use, transit-oriented neighborhood by adding residential units.

“San Diego has long needed to encourage community support for increased density on transit lines, create local jobs for San Diegans and generate tax revenue for the City’s General Fund to use on municipal purposes,” said Councilmember Carl DeMaio during the Council Hearing. “The Hazard Center Revitalization does all of that. It’s hard to find anything wrong with this project.”

At Tuesday’s City Council hearing, local developer OliverMcMillan presented on the vast community outreach efforts completed during the project’s last three years of planning. The Hazard Center Revitalization, as reported by architect Michael LaBarre of CarrierJohnson, took into account input from a host of local environmental, economic, and governmental organizations. The end result is a modern, environmentally sustainable urban neighborhood that will serve as a blueprint for other “City of Villages” projects.

For more information about OliverMcMillan, visit www.OliverMcMillan. com, or contact Karen Hutchens at 619.236.0227 or Karen@hutchenspr.com.

Historic Fourth Of July Celebration In Old Town Experience Independence Day in true 1800’s style This Fourth of July, Old Town State Historic Park is hosting an old-fashioned Fourth of July celebration. Guests will be able to come and relive the excitement of an old-fashioned 1800’s Independence Day celebration.

Re-enactors from San Pasqual Battlefield Volunteer Association will demonstrate cannon firing throughout the day. Townsfolk in period attire will be conducting children’s games, demonstrations, activities, contests and more!

Try your skills at pie-eating contests, three-legged races, bucket races, egg toss, and more. Come early to participate in the parade and relax in the plaza while enjoying a picnic, patriotic music, dancing, and other activities.

Celebrate our nation’s birthday in true 1800’s fashion. The Parade starts at 11:30 a.m., with activities through 4:00 p.m. Enjoy lemonade or popcorn for only fifty cents. This is an inexpensive family-friendly event, in cooperation with the Boosters of Old Town, benefiting the educational programs in the park. Admission is Free.

For more information, call Old Town San Diego State Historic Park Visitor Information Center at 619-2205422 or visit www.parks.ca.gov/ oldtownsandiego.

MissionValleyNews.com — June 2010

Page 3

Ask The Cop

Gina’s Valley Views

By Officer Christina Burhans, San Diego Police Department Eastern Division Email your questions to: AskTheCop@MissionValleyNews.com

By Gina Cord, Editor

Re: Registered Sex Offenders in the Community Q: I am a resident of San Carlos and I live near a sex offender who has lived in the neighborhood for the past five years. Recently, he got a roommate, another sex offender. Is this allowed and what are the requirements for sex offenders? Also, how do I make sure offenders are being monitored?

A: I will start by discussing the registration requirements of sex offenders.

Penal Code 290 requires every person who resides, works, or attends school in California and who has been convicted of any one of the 163 various sex offenses to register with the local law enforcement agency within 5 days of their birthday and within 5 days of changing their address.

Registration is a lifetime requirement.

Q: Is a sex offender allowed to live with another sex offender?

A: Penal Code 290 does not prohibit sex offenders from co-habiting with another sex offender. This section merely requires the registration/notification following the entrance into or moving within a local law enforcement agencies jurisdiction within 5 days of their birthday or within 5 days of moving.

An exception to this would be a sex offender who is on probation or parole.

In this instance, the sex offender may have a condition to their probation or parole that would prohibit co-habitation with another sex offender.

Q: Who monitors sex offenders?

A: The responsibility to monitor sex offenders involves the community.

I will start with the law enforcement community which is made up of local, state and federal law enforcement. Registration and monitoring is the responsibility of the local law enforcement agency. But law enforcement on all levels play a role in the identification, prevention and apprehension of sex offenders who are out of compliance with their sex offender registration requirements.

For sex offenders who attend colleges within San Diego the monitoring falls to the law enforcement agency for the campus: University of California, the California State University or the various community colleges within the county play a role in monitoring sex offenders who attend educational institutions.

The Hazard Center Renovation was unanimously approved by the San Diego City Council (with Councilmember Donna Frye absent due to illness) on May 18th. With the approval of this redevelopment; the extension of Hazard Center Drive connecting to Fashion Valley which has already been approved to begin; and several other new developments, within five years you won’t be able to recognize Mission Valley.

And, what great improvements are underway with the complete exterior renovation of Fashion Valley Mall announced on May 19th with a special press conference held at the Food Court by Simon Property Group, Inc. by executives from the Indianapolis corporate office together with Bob Doherty, General Manager of Fashion Valley.

Ready for the Grand Opening on July 30th at Urban Corps of San Diego County, located at 3127 Jefferson Street just west of Highway 5, is the debut of their first permanent home complete with a LEED-certified Recycling Education Center, Rooftop Garden and Community Training Center complete with a spacious conference room with its own kitchen which is nearing completion through a multi-million dollar grant to furnish the latest in modern facilities.

The public will be invited so we will give you more information next month on this festive event. We do know already that Mayor Jerry Sanders will be attending.

It was an exciting rally presented by Meg Whitman, candidate for Governor of California, at the home of friends in University City on May 6th with a large crowd in attendance. She is an exciting speaker and very accomplished lady and in her new book published by Random House, she states she owes her success in life to her mother who always told her “you can do anything you want, but you cannot be timid”. It appears she took her mother’s advise. She stated “We know when I get to Sacramento, you can’t boil the ocean, but I have a backbone of steel”.

It is very unfortunate that the bill, SB 1281 to encourage businesses and building owners to install HE OAN NSIDER automatic external defibrillators, was defeated It’s what people call me.

And you should too if you need help with: last month in Sacramento.

Dr. James Dunford, the Reverse Mortgages - Conventional Financing CalPERS - VA - CalVet medical director of the Construction Loans city of San Diego, testified FHA- 203K FHA- Home Path that AED’s are the only “Work with someone who understands the thing standing between TRUE E value of your business.” a person who goes into cardiac arrest and almost Senior Loan Consultant certain death. To testify to this action, I was informed Rates Hotline (858) 245-2502

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See Gina, page 4

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MissionValleyNews.com — June 2010

Portuguese Tall Ship to Visit San Diego The Sagres to be docked adjacent to the Maritime Museum On Monday, June 7, 2010, the Portuguese tall ship, Sagres, will sail into San Diego bay and stay for about a week. The Sagres was built in 1937 in the shipyard of Blohm & Voss in Hamburg , Germany and is virtually a sister ship to the USCG Eagle. During WWII she was taken to Bremerhaven shipyard after damage from a mine, and captured

by US forces in 1945. The ship was given to Brazil in 1948 and sailed as a training ship in the Brazilian Navy under the name Guanabara. In 1962 she was purchased by Portugal to replace the old sail training ship Sagres, and is often referred to as the Sagres II. The name Sagres derives from the historic port that sent forth many

famed Portuguese explorers and navigators. It served as the home base for Prince Henry the Navigator (1394-1460). His court in Sagres was responsible for geographic studies and practical explorations that made Portugal master of the seas in the early 15th century. The original Sagres has now been restored and serves as a museum in Hamburg , Germany .

The Sagres will be docked north of the Maritime Museum on N. Harbor Dr . The timing of the ship’s visit will help bring awareness to the museum’s plans to build a replica of the San Salvador , flagship of the Portuguese navigator, Juan Rodriguez Cabrillo. Hours the Sagres will be open are on the museum’s website at www.sdmaritime.

See Sagres, page 7

Gina continued from page 3 more than one life of visitors to that building and the shopping center.

Mission Valley Recreation Council, a first for Mission Valley, is in the organizational stages under the Parks Committee of the Mission Valley Planning Group. Many of the leaders in the community have already indicated a desire to serve on the board. The organizers are hoping to present the idea to the Community-at-large in a Meet and Greet meeting around the middle of June.

If you are interested, email Gina@MissionValleyNews.com.

The 3rd Annual ‘Tux ‘n Tennies’ summer bash is scheduled for the Embarcadero Marina Park South in downtown San Diego on Saturday, June 26th.

Presented by Sycuan Casino and featuring Toni Braxton as the star of the show. For tickets to the San Diego Symphony’s Centennial celebration contact www.sandiegosymphony@sandiegosymphony.org The River Fest, produced by the San Diego River Park Foundation at Qualcomm Stadium on Sunday, May 16th, was a first-time success in spite of the gray skies and cool weather. Rob Hutsel, Executive Director of SDRPF stated, “It was like a ‘soft’ opening, but it has a lot of potential to become Mission Valley’s Annual Community Festival and to celebrate the River.” There were a lot of major companies and organizations with booths, and lots of music and activities. I am sure that next year’s Community Festival will be an outstanding production for the community to enjoy.

If you are hesitant about speaking in public, you may hone your skills by attending SpiritMasters, a local Toastmasters Club, which meets in Mission Valley on Monday nights, 6–7:30 pm at the Joyful Living Church, in the Padres Plaza Building (3605 Camino del Rio South #160). SpiritMasters is a diverse group of individuals dedicated to improving their speaking, listening, and leadership abilities in a mutually supportive environment. For more info call 619.300.8141.

Urban, continued from page 2 Malmuth also said that one goal of this process would be to find resolution on the elements of the NEVP Phase 1 that need to be fixed, so the plan can move forward in a timely manner.

“The Port, Center City Development Corporation and the City of San Diego and dedicated members of the public spent 12 years developing the Phase 1 plan that was presented to the Coastal Commission this year,” said Port Commissioner Scott Peters, who serves as the Port’s alternate representative to the NEVP Joint Powers Authority. “While I firmly support that plan, it’s clear that we need better understanding, and broader public support to move forward. This approach will help find solutions, and reach our overarching goal – a great waterfront.”

“I’m optimistic that we can gain consensus, maintain our funding, and get going on Phase 1 this year,” Peters said, adding his thanks to David Malmuth for his leadership. The public input will also inform the Port’s master plan amendment for the NEVP, which it began earlier this year.

Michael Stepner, Professor at the New School of Architecture, and highly respected urban planner and Malmuth will co-moderate the public sessions.

“This is the right approach at the right time,” said Stepner. “We have spent over 12 years trying to get this waterfront vision plan going, and while there are different views, we must be willing engage in a civil and constructive fashion and try to find answers.”

See Urban, page 8

All That Glitters: The Splendor and Science of Gems and Minerals New Exhibition Designed by San Diego Natural History Museum Staff Will Dazzle and Educate Visitors The San Diego Natural History Museum is pleased to announce a new exhibition, developed and designed by Museum staff, entitled All That Glitters: The Splendor and Science of Gems and Minerals. The exhibition, which opens May 15, 2010, and is scheduled to remain on display at the Museum through April 2012, will take visitors beyond the “bling” to see gems and minerals as very rare and ancient by-products of the forces that have created our landscape, including right here in San Diego County. Tickets for nonmembers range from $10–16 with discounts for children, students, military, seniors, and groups.

In conjunction with highlights from the Museum’s own collection, the exhibition will include a unique assemblage of extraordinary gem specimens and superlative jewelry designed by such renowned jewelry houses as Tiffany & Co., Cartier, and Van Cleef & Arpels, as well as items on loan from private collectors and such notable institutions as the American Museum of Natural History, Gemological Institute of America (GIA), Harvard University Mineralogical Museum, Newark Museum, and the Smithsonian.

The displays will showcase classic workmanship and signature elements related to specific styles and time periods. Exquisite gem carvings include a Faberge grey chalcedony pig with diamond eyes, a jellyfish opal brooch by Mauboussin, and a never-before-seen collection of 13 butterfly brooches set with See Gems, page 10

Ask the Cop, continued from page 3 Lastly, the community plays a role in monitoring sex offenders.

Following the State of California’s passage of Megan’s Law on May 17, 1996, information on sex offenders was made available to the public.

Members of the community are encouraged to view the Megan’s Law website by visiting http://www. meganslaw.ca.gov. Searches can be made for a sex registrant by name, or viewing for a list of sex registrants by zip code. Names and pictures of sex registrants, as well as what they were convicted of can be viewed.

Understand this website displays the last registered address reported by the offender as he or she could have re-located and failed to notify law enforcement. This is where the community which is made up of: religious groups/institutions, schools, small businesses, large corporations, apartment managers, community groups/ leaders play a very important role in the identification of individuals who are in violation of registration requirements.

If you suspect an individual is out of compliance with his or her sex offender registration requirements notify law enforcement immediately.

To report individuals within the City of San Diego during normal business hours call the sex offender registration unit at (619) 531-1543. For after hours call police communications at (619) 531-2000.

Re: Medical Marijuana Q: As a concerned parent, I want to know what the laws/ ordinances are regarding medical Marijuana dispensaries. There is a marijuana dispensary in the Grantville area

that is 20 feet away from the classroom where teenagers attend driving school. I was under the impression that these shops are illegal.

A: I can understand your concern over the location of a medical marijuana dispensary located in close proximity to a driving school.

Unfortunately, under Proposition 215 marijuana dispensaries are legal.

Proposition 215 allows seriously ill patients under the supervision of a doctor to obtain and use marijuana for medical purposes, and the patient’s designated primary caregivers, to possess and cultivate marijuana for personal medical use. Prop 215 also extends to the growing system of collective and cooperative distribution of medical marijuana dispensaries.

Unfortunately, Prop 215 does not address where the dispensaries can be located.

Currently, the City Attorney’s Office is in the process of drafting a proposed ordinance to regulate where medical marijuana dispensaries are allowed to operate in San Diego. The proposed zoning ordinance would prohibit medical marijuana dispensaries from locating in residential areas or within 1,000 feet of schools, playgrounds, libraries, churches, parks and places where children frequent and dispensaries would be banned from locating within 1,000 feet of each other.

The proposed ordinance will be forwarded to the full City Council for consideration within the next few months. I suggest contacting your council representative to share your concerns about medical marijuana dispensaries.

MissionValleyNews.com — June 2010

Page 5

HEALTH Shocking Statistics About Children Every Parent Needs To Know

By Dr. Michael Pritsker, DC, QME Being a parent is difficult. It is probably the biggest and most important responsibility anyone will ever face. You would think kids would come with some sort of instruction manual. Sadly, they don’t, and raising kids today is more complex than at any time in history. That’s why it’s so important to learn all you can whenever the opportunity presents itself.

Now Is One Of Those Times. For example, there are a couple of alarming statistics and trends every parent should know. They have the potential to shape your children’s future in positive or negative ways.

Here’s the first statistic every parent should know: According to a new study by the Kaiser Family Foundation, “The average young American now spends practically every waking minute, except for time spent in school, using a smart phone, computer, television or other electronic device. “Those ages 8 to 18 spend more than 7½ hours a day with such devices, compared with less than 6½ hours 5 years ago.” That does not include time spent simply texting or talking on the phone. It also found: “that heavy media use is associated with several negatives, including behavior problems and lower grades.”

Here’s the second statistic, as reported on January 20, 2010 in the New York Times: “Between 1977 and 2002, the percent of the American population eating 3 or more snacks a day increased to 42 percent from 11 percent, according to a large study of American nutritional habits conducted by the Agriculture Department with the Department of Health and Human Services.

Further, researchers found the percent of children surveyed who said they had eaten 3 meals on the previous day went down, while those who had a snack went up more than 40 percent.”

Even though these statistics are from several years ago, researchers in the article say the trends have not changed. It is very possible the situation is even worse today. Think about it. Food is everywhere. Have you been to an event for your children lately that did not have some snack for sale? As the New York Times’ article pointed out, these snacks are usually “junk food.” Here’s something very interesting from a parent interviewed for the article: Once a week, Vivian Zachary’s 6-year-old son, Joel, goes dashing for the vending machine at the gym after his gymnastics’ class ends at 5 p.m. “Last week it was a Fruit Roll-Up and a can of 7-Up,” Ms. Zachary wrote in an e-mail message. “I’m not sure why I let this go on, and I often think that if I was a better parent, or at least more able to tolerate incessant complaining, I would let him buy the snacks but not actually consume them until after dinner. But I have already established the pattern [the ‘rule’ in Joel’s mind], so there’s no going back now.”

Like the first sentence of this article stated, “Being a parent is difficult.”

It also pointed out how important this responsibility is. So, you have to ask yourself at some point…

Who Is Raising Who? Who’s making the important decisions? Who is the parent and who is the child? And clearly, it is NEVER too late to start doing the right thing – no matter how difficult it may seem. When looking back on our lives, it is easy to see our “mistakes.” It is also easy to say we made those mistakes because we just didn’t know what to do at that time. We didn’t have the facts. We didn’t know the right answer.

But, that’s not true, because most of the time we DO KNOW THE RIGHT ANSWER. We do know what we should do. We just don’t choose to do it because it seems too darn hard. We take what seems to be the easy way out – and then deal with the terrible repercussions later.

A Great Story About This Instantly Comes To Mind…Several children were asked to come into a room with an interviewer one-by-one. When the child sat down with the interviewer, one marshmallow was placed in the center of the table. As soon as the “interview” was to begin, someone would enter the room and announce they needed the interviewer. The interviewer would tell the child he had to leave and the child had two choices… The child could eat the marshmallow while he was gone or wait until he got back. If the child ate the See Children, page 14

Safe Prescription Drug Drop-Off Announced by San Diego Police Department Prescription drug abuse is currently being reported by law enforcement agencies across the country as their greatest threat. In addition, unsafe disposal of prescription and over-the-counter medications is costly to the environment.

In an effort to better serve city residents, the San Diego Police Department is testing a “Safe Prescription Drug Drop-Off” program. A reinforced mailbox has been installed in the lobby of the substation. Community members can drop off unused or expired prescriptions and over-the-counter medications Monday – Friday between the hours of 8 a.m. and 5 p.m., no questions asked.

Additional drop-off hours are scheduled on the last Saturday of each month between 10 a.m. and 2 p.m. Police officers will check the box daily, collect the contents and prepare for disposal that is eco-friendly and in accordance with Federal and State laws.

This program not only helps to protect the environment, it can also deter the usage of prescription drugs by unintended parties – including young people facing peer pressure and new ways to “get high.” The San Diego Police Department constantly strives to be proactive in enhancing public safety and saving lives.

Chief Bill Lansdowne and City Council President Tony Young invite you to clean out your medicine cabinets and join them in protecting your families and your communities.

For More information contact Assistant Chief Boyd Long at 619.531.2745

Don’t Just Workout Harder – Workout Smarter!

By Jen Drzyga, Fitness Coordinator YMCA After attending a fitness conferences or reading the latest research, I find myself asking, “Would I do that exercise? Would that work with a client or in a group exercise class?”

In reality, we all want to look better and feel stronger. The real question is whether we’re exercising in the most effective way. For most people, there is no added benefit of bench pressing a family of 4 or squatting a bus! For the average person looking to get healthy, that’s not functionally effective or efficient.

Instead, let’s exercise smarter, not just harder. With Circuit Training (high intensity cardio for 60-90 seconds, followed by strength training for 2 minutes) we burn about 240 calories in 30 minutes at about 8 calories a minute. A 30-minute walk burns about the same. However, using Circuit Training with a

strength training component, we actually continue to burn calories up to an hour after we’re done working out, which could result in an extra 25% calories burned. On average, a trained muscle burns about 7.5 calories per day/kg at rest; adipose tissue (fat) on average burns about 4.5 calories per day/kg. Here’s the Bottom Line: 30 minutes of activity each day is good… 30 minutes of activity combined with strength training is even better!

As you start (or continue) to work out, think functionally – will this exercise help me with an activity I already engage in and if not, can I add simple motions to make this movement more functionally effective? By thinking like this and adding simple twists, you are being more efficient and effective in less time by adding multi-joint activities.

I tell my clients all of the time – we’re training now for the rest of our lives. Doing squats, lunges, and pushups in our thirties and forties will help us when we’re in our fifties and sixties. Being active now will help us stay active as we age.

Thousands of Americans are Beating Arthritis…

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MissionValleyNews.com — June 2010

COMMUNITY GOVERNANCE Funding A Field Of Gridiron Dreams Chargers contribute $200,000 to build foster school football field

By Supervisor Ron Roberts The San Diego Chargers are likely Mission Valley’s highest profile tenant. The huge banners hanging from the stadium and electronic messages scrolling across the sign on Friars Road remind everyone that one of the NFL’s finest teams plays in the Valley.

But while sports writers and fans begin to evaluate rookies and ponder which veterans will return and for what kind of salary, the team quietly remains a major benefactor to many less fortunate San Diegans.

I witnessed that generosity recently when the Chargers and NFL stepped up to help one of the most meaningful projects I have had the pleasure to work on in my life: San Pasqual Academy.

Far from my Fourth District, on property a short drive from the Wild Animal Park, the San Pasqual Academy is a residential and educational oasis for nearly 140 foster teens. About a decade ago, Supervisor Greg Cox and I convinced the County of San Diego to acquire the property for an alternative placement school for adolescent foster youth.

When the academy opened in October 2001, it was the first-in-thenation residential education campus.

While foster students who turn 18 generally are at risk of falling back into the care of the justice system, our students graduate and go onto college and good jobs at very high rates.

Frequently, youth living in foster care group home settings move among several different placements while growing up in the system.

They often are unable to participate in extra-curricular activities due to limited resources and a lack of options for traveling to practices, games and other gatherings.

The resulting lack of belonging and

participation in continuous activities can leave them feeling disconnected and disinterested in their education and community.

The inclusive atmosphere at San Pasqual provides an opportunity for that sense of belonging, including

County Supervisor Ron Roberts joins the Chargers and NFL in announcing a $200,000 grant to help build a foster school football field. supporting a football team.

Originally, the Dragons, as they are called, played in an eight-man football division. The entire student body felt pride when the school hosted opposing teams on its home turf. But the team got too good.

When it was moved to the 11-man division we learned our temporary field was too small and not up to CIF 11-man standards.

Since the 2008 football season, all of the Dragons games have been played off campus, removing home field advantage.

The sense of community and camaraderie surrounding home football games disappeared. I knew we had to turn that around. With support from my colleagues, the county allocated funding to the San Pasqual Academy Foundation for the start up costs of constructing a regulation field, as called for in the school’s master plan. It was a start, but not nearly enough to do the job.

So we turned to our partners, See Roberts, page 7

“Learning Tree” Deck Built for Foster Elementary School The Optimist Club of Allied Gardens in San Diego built the “Learning Tree” deck for Foster Elementary School. It is a hexagonal three level deck under the tree and is the center piece of the school courtyard. The deck was first built 12 years ago and has been a proven winner with students who use it to study, read or discuss “current events” with their friends. The location makes it central to all school functions. The deck was constructed of redwood, but after 12 years, hungry termites (for which San Diego is known) have devoured their share of the wood. It was time to rebuild the Learning Tree deck and outsmart the termites.

The new deck has TREX composite lumber on seating surfaces and pressuretreated wood for the six internal frames.

The design of the deck was unchanged, except, of course, to accommodate a larger trunk for the Learning Tree. An anonymous donor covered most of the $860 cost

of materials.

The school principal, Dave Downey, and the 3rd grade class seem pleased with the Reading Tree which provides a safe and healthy environment for kids, but not termites.

By Chet Barfield, Mission Valley Representative for Councilmember Donna Frye One of the most precious resources of Council District Six – and the entire region – is the San Diego River.

Flowing from the North County mountains through Mission Valley to the Pacific, the river was a crucial asset to the indigenous Kumeyaay Indians and first Spanish settlers. In recent decades, however, as builders covered Mission Valley with hotels, shopping centers, condos and office suites, the San Diego River often has been either overlooked or seen as a flood threat to be dredged and tamed.

Fortunately, a growing number of people today are rediscovering this longneglected jewel and are working to restore its health, beauty and prominence.

That’s the goal of the annual San Diego River Days, sponsored by the San Diego River Park Foundation in conjunction with its scores of San Diego River Council Member Donna Frye of the Coalition partner agencies (including San Diego City Council represents the San Diego River Conservancy, whose District #6, in Mission Valley board is chaired by Councilmember Frye).

Last month’s seventh annual River Days – with 42 events over two weekends, culminating in a first-ever music and recreation festival at the Qualcomm Stadium practice field – was a huge success, drawing more than 10,000 participants to a wide range of river-related activities from Julian to Ocean Beach.

“River Days was great,” said Rob Hutsel, foundation executive director, “and the Riverfest was hopefully the start of a new tradition in Mission Valley.”

Whether biking river-side trails, hiking the mountain headwaters or re-vegetating tributary canyons, participants heightened their appreciation of the San Diego River and helped raise public awareness of its importance.

That enthusiasm encourages the coalition partners to continue their efforts year-round.

“It’s great for more than 30 organizations to come together and work together for a common goal,” Hutsel said. “Every year you see people that have (River Days) T-shirts from years past, and that’s really cool.”

Advertise in the Mission Valley News.

Deadline is June 18, 2010.

Call 619-291-0200

MissionValleyNews.com — June 2010

Are You A Responsible Pet Parent?

By Sari Reis In exchange for the loyalty, companionship, and unconditional love we get from our pets, we have fundamental responsibilities to fulfill that start even before we bring the animal/s home.

First, educate yourself. For dogs and cats in particular, do your research. Understand what you are getting into financially and emotionally, as well as the time commitment involved in providing proper care.

The shelters in this country are filled with relinquished animals because people didn’t do their homework and were unable to follow through.

If you are thinking about getting a puppy and no one is at home during the day, it’s probably not a good idea. Puppies need lots of attention, patience, companionship and someone to take them out every two hours for the first month or two.

Be prepared financially for the costs of caring for your pet including: food, litter, crate, veterinary care, toys, training, leashes, treats, dog walker, etc. If your dog or cat has not been spayed or neutered DO IT!

Page 7

There are already too many homeless animals!

Once you have them home, all animals require fresh water daily in a hygienic container. They need nutritional food appropriate to their breed, age, size, and activity level. As a pet guardian, it is your responsibility to see that your pet maintains a healthy body weight protecting them from diseases caused by obesity or being too thin. They need shelter from the elements and a safe physical environment both indoors and outdoors.

Dogs and cats should have identification collars and be micro chipped.

They need regular veterinary care including annual examinations and vaccinations as necessary. They will also require emergency treatment when they are ill or injured.

Socialization and training (using positive reinforcement) are essential for dogs in order to make them accepted members of society.

If behavior problems exist, hire a trainer …don’t give up on the pet.

Most companion animals need plenty of play and exercise, so be prepared to give them your time, attention, and plenty of love.

Most important of all, your pets need and deserve your commitment to care for them always and forever, no matter what!

Internationally Renowned Artist James Hubbell has Vision of Creating “A String of Pearls” around Pacific Rim “Bringing Peace and Friendship through Building Parks” San Diego-based non-profit organization, Pacific Rim Park (PRP), presented its First Annual Pacific Rim Park Community Celebration on May 21st at Jasmine Restaurant in Kearny Mesa. Internationally-recognized artist and the group’s founder and artistic director, James Hubbell, the board of directors and international participants shared the group’s creation of “A String of Pearls” emerging around the Pacific Rim. The festival was attended by interested parties from Korea, Mexico, Japan, China, Russia, The Philippines, and the United States, of course. Some members of the audience had worked on the five Peace Parks that have already been completed.

“A String of Pearls” refers to the group’s construction of sculpture parks in all of the countries that border on the Pacific. The Pacific Rim Park organization has built five parks and will begin constructing the sixth park at Jeju Island, South Korea beginning in July this year.

PRP states the Pacific Rim region has been one of tremendous conflict in the past, but is gradually emerging as a zone of peace. They seek to extend the connections created by bridging cultures, celebrating the beauty of shared public spaces and promoting respect for the environment. According the PRP Web site, www.pacificrimpark.org, “The Pacific Rim Parks act as a way of bridging cultures, establishing new connections, and helping define what it means to be a member of the emergent Pacific Rim community. Each park has a “pearl”, adding to a string of pearls that will connect our shared region of the world.

To date, the group has built five parks along the Pacific Rim: Vladivostok, Russia in 1994, San Diego, California in 1998, Yantai, China in 2001, Tijuana, Mexico in 2004 and Puerto Princessa Palawan, Philippines in 2009. It is the intention of the group to build a new Peace Park every other year until all 41 countries of the Pacific Rim are connected in peace and harmony.

For more information about PRP visit www.pacificrimpark.org For more information on James Hubbell and his international accomplishments visit www.hubbellandhubbell.com.

United Way & Promises2Kids Collect 1,800 Pieces of Sports Equipment for San Diego’s Abused and Neglected Children San Diegans showed their support for the health and well-being of thousands of area abused and neglected children by donating more than 1,800 new items of sporting equipment during United Way’s third annual “Stuff the Bus!” sports equipment drive. The community collection effort which benefits Promises2Kids, culminated in a live drive at the Westfield Mission Valley Sport Chalet in, where donors stuffed a 40-foot yellow school bus full of equipment including basketballs, footballs, baseball bats, and more. Promises2Kids will distribute the donations to more than 40 community-based organizations such as Casa de Amparo, Walden Family Services and San Diego Center for Children.

Professional athletes, including Steve Gregory and Eric Weddle of the San Diego Chargers and Stephen Neal of the New England Patriots, were on hand to meet and greet donors who brought sports equipment to the Sat., May 1, collection event. College athletes were also available to assist with donation collection and greet the public.

Due to limited financial resources and family turmoil, San Diego’s abused and neglected children, many of whom live in foster care, are unable to have what other kids have. The resulting sense of exclusion can be devastating for children who have already experienced so much disruption in their lives.

United Way’s “Stuff the Bus!” drive helps to provide equipment for these children to enjoy activities most take for granted such as soccer, Little League baseball, softball, and swimming.

“The sports equipment we have received from area residents and businesses shows our kids that someone cares about them and their well-being,” says Hon. Susan Golding, chief executive officer and president, Promises2Kids.

“The equipment will give them a chance to have what others have.”

“We hope that with this equipment, these kids can connect with the joy of sports, stay fit, and build a better sense of self,” said Doug Sawyer, president and chief executive officer, United Way of San Diego County. “With summer almost here, it’s what every child needs and deserves.”

Stuff the Bus! was also supported by Sport Chalet, Westfield MissionValley, and Boyer Moving & Storage.

Industrial Building in Mission Valley Sold to Goodwill for $3.1 Million The San Diego office of Cushman & Wakefield announces that Goodwill Industries of San Diego County has purchased a 31,000-square-foot industrial warehouse building at 5232 Lovelock St., in the Linda Vista community of San Diego, (92110), for $3,130,000.

Goodwill Industries as the buyer, was represented by Bryan Cunningham of Cushman & Wakefield. Tim Mills of Cushman & Wakefield represented the seller, T.A.R., a California general partnership.

The buyer will utilize the space for sorting and distribution as well as for the operation of its E-Commerce business.

Cushman & Wakefield is the world’s largest privately-held commercial real estate services firm.

Founded in 1917, it has 231 offices in 58 countries and more than 13,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies.

Roberts, continued from page 6 New Alternatives, which provides care and enrichment services to these foster youth and maintains the property, and the San Pasqual Academy Foundation.

They did more than just cheer us on.

The people behind those organizations stepped up and wrote a grant to the Chargers and NFL seeking money for an artificial turf field.

And they got it, with A.G. Spanos, the team’s executive vice president and executive officer, making the announcement in mid-May. Construc-

tion should start in late summer and may finish before year’s end.

I want to extend my sincere thanks to the NFL and the San Diego Chargers for making this happen.

Once again, Mission Valley is doing its part to make our entire region a better place.

Supervisor Ron Roberts’s Fourth District includes Mission Valley and its surrounding communities. You can reach him at ron-roberts@sdcounty. ca.gov, find him on Facebook by searching Ron Roberts and follow him on Twitter at @ronrobertssd.

Mission Valley Planning Group Meets the 1st Wednesday of each month at noon.

Sagres, continued from page 4 org. Regular museum admission prices; adults $14 and children $8. However, tickets purchased on line, in advance (Discovery Package) will include a one hour Historic Bay Cruise around the bay on the Pilot boat. Tickets may be purchased at the gate as well. Rides on the Pilot can be added to regular admission for only $3 more.

The Maritime Museum of San Diego enjoys a worldwide reputation for excellence in restoring, maintaining and operating historic vessels. The museum has one of the world’s finest collections of historic ships, including the world’s oldest active ship the Star of India. The museum is located on the North Embarcadero in downtown San Diego at 1492 North Harbor Drive , San Diego , CA 92101 . The telephone number for general inquiries is 619-2349153. Additional information can be found on the museum’s website at www. sdmaritime.org.

Mission Valley Community Council Meets every other month on 3rd Monday at 6:30 PM.

San Diego River Coalition Meets the 3rd Friday of each month at 3–4:30 PM. Info at www.sandiegoriver.org All of the above meetings are held at the Mission Valley Library, 2123 Fenton Parkway, and are open to the public.

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MissionValleyNews.com — June 2010

AROUND OLD TOWN Operator of Old Town’s Cosmopolitan Hotel Named Old Town Family Hospitality Corp. has recruited Joseph Melluso to be the operator of the soon-to-open, historic Cosmopolitan Hotel in Old Town San Diego State Historic Park.

“Joseph Melluso’s extensive experience and knowledge about restaurant and hotel operations made him an excellent choice to be the steward of this historic building, thought by many to be the crown jewel of Old Town,” said Chuck Ross, president of Old Town Family Hospitality Corp. and operator of the Fiesta de Reyes concession within the state park. “He New operator of the Cosmopolitan has already begun work on Hotel in Old Town, Joseph Melluso setting the standards that will is the creator of 15 restaurants guide the Cosmopolitan’s operthroughout the United States, nine ation over the next five years.” of which are in San Diego County.

Melluso has created 15 restaurants throughout the United States, nine of which are in San Diego County including two in The Gaslamp -- The Tin Fish and Downtown Fish Joint -- with another Tin Fish at the end of the Imperial Beach Pier. Melluso got his start working in a small fish market when he was just a boy at age 11 in Long Island, New York. In 1979 he opened his first restaurant, the upscale fish market called The Seafood Terrace on Long Island. His accomplishments have been featured in several publications such as: The New York Times, The San Diego Union-Tribune and Gourmet Magazine.

The Cosmopolitan Hotel Chef Jeff Thurston brings is recognized with him more than 20 years as one of the of culinary experience to his most historinew position as executive cally significant chef of the Cosmopolitan buildings in CaliRestaurant in Old Town fornia and the State Historic Park. Chef oldest building Thurston has spent the last within the state 11 years as the executive chef park system. of the Prado in Balboa Park.

It has been used as a home, hotel, livery and olive factory, nearly destroyed by storms and neglect, rehabilitated, re-rehabilitated and transformed by many owners, caretakers and residents – invited or not.

The building was originally constructed as San Diego pioneer Juan Bandini’s home between 1827 and 1829 with 50,000 hand-made adobe bricks. The Cosmo’s reconstruction will reveal many of the intricate details added to the home when it was turned into a hotel in 1869 and the second level was added.

The multimillion-dollar restoration is being funded by California State Parks, a California Cultural and Historical Endowment, Delaware North Companies and Old Town Family Hospitality Corp.

When it reopens in June to its original Old West elegance, the 183-year-old Cosmopolitan will once again include an indoor and outdoor bar and restaurant; a meticulously restored and historically themed boutique hotel with 10 exclusive rooms on the second story; expansive verandas overlooking Old Town San Diego and beyond on both levels; along with quiet meeting rooms and private dining rooms for special occasions and intimate gatherings.

For more information about Old Town’s Cosmopolitan Hotel, visit www. fiesta dereyes.com.

Urban, continued from page 4 The series of three public meetings will be held at the Embarcadero Conference Center located at 585 Harbor Lane adjacent to Seaport Village in Downtown San Diego.

1. Saturday, June 12 from 9:00am -4:00 pm - Broad input on goals and ideas for the waterfront will be gathered. Lunch will be provided.

2. Saturday, June 26 from 9:00am – 4:00pm - A set of principles and concept plans assembled by the design team will be presented for review by the attendees. Lunch will be provided.

3. Saturday, July 17 from 9:00pm – 1:00pm - Preferred concept plans will be refined.

The team will also provide an interim report to the Board of Port Commissioners at its July 6 meeting, to give input as the Board considers issuing an amended permit for Phase I in time to be considered by the Coastal Commission this year.

For more information about specifics of the process, go to the ULI website, www.ulisd.org.

7th Annual Ladies Day in Old Town June 12 Free, All-Ages Event to be a Tribute to Ladies of Old Town’s Past The 7th annual Ladies Day in Old Town San Diego State Historic Park will celebrate the everyday joys, activities and challenges of the women that lived in early San Diego from 1821 to 1872.

This year’s event takes place on Saturday, June 12, from 11 a.m. to 4 p.m. and is named “Daring, Delightful & Determined Women: A Day with the Ladies of Old Town.”

“Ladies Day in Old Town will showcase activities that are educational as well as fun for both kids and adults,” said Deanna Turton, volunteer chair of the event. “People will walk away knowing what it was

like to live in San Diego in the early to mid-1800s.”

The plaza will contain volunteers and decedents from Old Town

performing living history demonstrations, such as a variety of 19th century games and crafts, historic See Ladies, page 16

Mission Valley News thanks our advertisers. Please shop and support them. Without them, we could not bring you this newspaper.

MissionValleyNews.com — June 2010

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DINING & ENTERTAINMENT San Diego Women’s Chorus

Spring Concert Promises to be a Beautiful “Celebration of Song” The San Diego Women’s Chorus is busily preparing for its 23rd annual spring concert, “Celebration of Song.” SDWC will perform on Saturday, June 5, at 7:30 pm and again on Sunday, June 6, at 3:00 pm. Both performances will take place inside the beautiful Mission Hills United Church of Christ located at 4070 Jackdaw Street.Tickets are $15 for general admission with discounts available for seniors, students, and military. Children younger than 12 will be admitted for free.

Both performances will be ASL-interpreted and concert tickets can now be purchased online anytime at SDArtsTix.com and SDWC.org.

“Celebration of Song” will feature an eclectic mix of music from various eras and places that evoke feelings of longing, love, and pride. Song selections include “Arise! (Mother’s Day 1870)” written by Julia Ward Howe for the first Mother’s Day, “Nella Fantasia” whose beautiful Italian lyrics describe a world of justice and peace, and “Isle of Hope, Isle of Tears,” a more recent classic that tells the story of Annie Moore’s experience as See Concert, page 11

San Diego Music Foundation Presents Third Annual North Park Music Thing Call To Artists Underway North Park Music Thing (NPMT) is back for its third year to bring industry leaders and musicians together for a weekend of panel discussions, demo review sessions and live performances.

The annual music and media conference will be held at the historic Lafayette Hotel, located at 2223 El Cajon Blvd. in San Diego, August 13-14, 2010.

A showcase of bands and individual musicians from across the Southwestern United States will take place on Friday and Saturday nights at 14 San Diego venues. The live music showcases will follow daytime panel discussions on Friday afternoon and Saturday. Event organizers are accepting entries for performers at Friday and Saturday night‚ for the Music Fest through June 10, 2010.

See Music, page 11

Orchestra Nova Brings Nine-year-old Piano Prodigy to San Diego Eight-year-old pianist Umi Garrett wowed the world on NBC’s The Ellen DeGeneres Show in May 2009 with her sparkling personality and an exhibition of unbelievable talent. Now, she’s nine years old and wowed San Diego audiences with a performance in a special one-of-a-kind benefit for Orchestra Nova San Diego, hosted by Jung-Ho Pak, on Friday, May 21, at the Neurosciences Institute Auditorium. She played music by Bach, Mendelssohn, Debussy, Chopin and Liszt.

Umi has been described as a “Mozart-like genius” who has to be seen to be believed. She has been taking ballet since she was two and a half years old and she also learned to play the violin along the way. She has performed in Europe and in New York and Washington, D.C., winning contests against much older fellow contestants for the past two years. She captivated European audiSee Umi, page 11

San Diego Master Chorale Presents “Amigos en Concierto” The San Diego Master Chorale invites you to attend the kick-off event for its 50th Anniversary Season: Amigos en Concierto, an enchanted evening showcasing a marvelous mix of melodies from Latin America and Spain.

The San Diego Master Chorale will present the inaugural program: Amigos en Concierto: An Elegant Musical Journey through Latin America, headlined by world-renowned classical guitarists The Romero Duo: Lito and Celino Romero, on Saturday, June 19, 2010, at 8 p.m. in Copley Symphony Hall.

This early launch of the Master Chorale’s 50th anniversary season “will bring the U.S. and Latin America together in an evening of musical artistry never before seen in San Diego,” according to Chorale Music Director Dr. Gary McKercher, who continued, “I’m growing more excited about this program every day.”

Along with the Grammy Award-winning Romeros and the widely recognized San Diego Master Chorale, the evening’s performers include Jeff Nevin’s Mariachi Garibaldi with Monica Abrego, soprano; Enrique Toral, worldrenowned tenor; and the Tijuana and San Diego children’s choirs. The repertoire they will perform will include music from Argentina, Brazil, Spain, Mexico, Guatemala and the Caribbean.

The main purpose of this event will be to raise funds for the San Diego Master Chorale’s community outreach programs, enhancing music education for almost 4,000 children each year. It is expected that more than 400 children will participate or attend the Amigos en Concierto event.

“The quality, power and passion of this event is incomparable. The San Diego Master Chorale wants to expand, promote and preserve the rich traditional culture of Hispanic American choral music, for the benefit of the San See Amigos, page 14

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MissionValleyNews.com — June 2010

Election, continued from page 1

Sudberry, continued from page 2

also candidates for some nonpartisan offices on the ballot. Some of these contests could have an outright winner on June 8th, while others will have a run-off election in November.

For Mission Valley residents, the District 6 City Council seat will be vacated by Donna Frye on December 6, 2010 due to term limits. Frye has served as the Councilmember for Mission Valley and the surrounding area since 2004. There are five candidates vying for the position – Kim Tran; Howard Wayne, Deputy Attorney General; Steve Hadley, Chief of Staff to Councilmember Frye; Lorie Zapf, Businesswoman and Legal Reform Advocate; and Ryan Huckabone.

The District 4 County Supervisor seat is also up for grabs. Incumbent Supervisor Ron Roberts who has held the post since 1994 is running for re-election. The County does not have term limits. Roberts’ challengers are Stephen Whitburn, a community health educator; Shelia L. Jackson, San Diego Unified School Board Trustee; Juan del Rio, a Housing Counselor; and Margaret Moody, a retired school teacher.

Three candidates are running for County Sheriff – Bill Gore, Appointed San Diego County Sheriff; Jim Duffy, Chief of Staff; and Jay La Suer, Retired San Diego Undersheriff. District Attorney Bonnie Dumanis is seeking re-election as San Diego County District Attorney, unopposed.

Candidates for the County Assessor-Recorder-Clerk post are David L. Butler, Appointed County Assessor-Recorder-Clerk; Jeff Olson, Chief, Assessment Services; Howard Johnson, CEO/Treasurer/Entreprenuer; and Ernest “Ernie” J. Dronenburg, Taxpayer’s Advocate. Dan McAllister, the incumbent Treasurer-Tax Collector is seeking re-election. McAllister is being challenged by William F. Betts, Internal Auditor.

Scott Barnett, budget analyst; John DeBeck, retired teacher; and Michelle R. Crisci, licensed educational psychologist are all running for a seat on the San Diego Unified School District Board of Education. Rich Grosch, incumbent member of the Community College District Board of Trustees is running for re-election, unopposed.

The City of San Diego has two ballot propositions on the Primary ballot. Proposition D is the Strong Mayor proposal. A “YES” vote will revise the City Charter to make permanent the Strong Mayor form of governance and add a ninth City Council seat. The Proposition C measure will amend the City Charter relating to limitations and credits for Veterans’ preference points in Civil Service examinations.

The County of San Diego also has two ballot propositions on the June ballot. A vote in favor of Proposition B would impose term limits for the San Diego Board of Supervisors.

Proposition A is related to siting a new recycling facility and landfill in East Otay Mesa.

All registered voters in the County of San Diego are eligible to vote. Nonpartisan (“Decline to State” also known as “unaffiliated”) voters may request an official nonpartisan ballot containing just nonpartisan offices and measures, or an official ballot for any party that has permitted “unaffiliated” voters to vote for their candidates. For the June Election, the California Democratic Party and the California Republican Party permit unaffiliated voters to vote in their Primary Election.

Your poll location will be shown on the back cover of your sample ballot pamphlet. You may also determine your poll location by calling the Registrar of Voters at 858-565-5800 or checking online at www.sdvote.com.

The Registrar is recruiting poll workers for this election. Poll workers receive a stipend from $75 to $175 depending on their assignment and may receive an additional $15 if appointed to fulfill a Spanish, Filipino, or Vietnamese assignment at the poll. Poll workers must be registered voters and should have access to a computer. If you are interested in becoming a poll worker, please check the Registrar’s website at www.sdvote.com.

For further information please call the Registrar of Voters at 858-565-5800.are also candidates for some nonpartisan offices on the ballot. Some of these contests could have an outright winner on June 8th, while others will have a run-off election in November.

For Mission Valley residents, the District 6 City Council seat will be vacated by Donna Frye on December 6, 2010 due to term limits. Frye has served as the Councilmember for Mission Valley and the surrounding area since 2004. There are five candidates vying for the position – Kim Tran; Howard Wayne, Deputy Attorney General; Steve Hadley, Chief of Staff to Councilmember Frye; Lorie Zapf, Businesswoman and Legal Reform Advocate; and Ryan Huckabone.

The District 4 County Supervisor seat is also up for grabs. Incumbent Supervisor Ron Roberts who has held the post since 1994 is running for re-election. The County does not have term limits. Roberts’ challengers are Stephen Whitburn, a community health educator; Shelia L. Jackson, San Diego Unified School Board Trustee; Juan del Rio, a Housing Counselor; and Margaret Moody, a retired school teacher.

Three candidates are running for County Sheriff – Bill Gore, Appointed San Diego County Sheriff; Jim Duffy, Chief of Staff; and Jay La Suer, Retired San Diego Undersheriff. District Attorney Bonnie Dumanis is seeking re-election as San Diego County District Attorney, unopposed.

Candidates for the County Assessor-Recorder-Clerk post are David L. Butler, Appointed County Assessor-Recorder-Clerk; Jeff Olson, Chief, Assessment Services; Howard Johnson, CEO/Treasurer/Entreprenuer; and Ernest “Ernie” J. Dronenburg, Taxpayer’s Advocate. Dan McAllister, the incumbent Treasurer-Tax Collector is seeking re-election. McAllister is being challenged by William F. Betts, Internal Auditor.

Scott Barnett, budget analyst; John DeBeck, retired teacher; and Michelle R. Crisci, licensed educational psychologist are all running for a seat on the San Diego Unified School District Board of Education. Rich Grosch, incumbent member of the Community College District Board of Trustees is running for re-election, unopposed.

The City of San Diego has two ballot propositions on the Primary ballot. Proposition D is the Strong Mayor proposal. A “YES” vote will revise the City Charter to make permanent the Strong Mayor form of governance and add a ninth City Council seat. The Proposition C measure will amend the City Charter relating to limitations and credits for Veterans’ preference points in Civil Service examinations.

The County of San Diego also has two ballot propositions on the June ballot. A vote in favor of Proposition B would impose term limits for the San Diego Board of Supervisors.

Proposition A is related to siting a new recycling facility and landfill in East Otay Mesa.

All registered voters in the County of San Diego are eligible to vote. Nonpartisan (“Decline to State” also known as “unaffiliated”) voters may request an official nonpartisan ballot containing just nonpartisan offices and measures, or an official ballot for any party

tial land development at Sudberry. “This creates a sense of belonging, of real community, of civic pride – almost a small town or village feeling. Civita is a name that captures these characteristics.”

Sessa said more than one-third of Civita will be devoted to open space, including public parks, landscaped parkways and a Civic Center with a plaza and amphitheater for public events, creating a sense of vitality and community.

“And given concerns about water supplies in our region, we are revising the plans for the waterfall to operate more sustainably without the use of potable water – another reason for creating a new name,” said Sessa.

The urban infill community has been praised by planning experts as a model for the future growth of the region. The Civita plan has achieved a “Gold” certification from the U.S. Green Building Council’s LEED-ND pilot program due to its numerous sustainable features such as transit oriented and walkable design, a reclaimed water treatment plant, energy efficiency features, construction waste recycling, natural filtration of storm water, and the use of sustainable and recyclable building materials. The plan is already receiving recognition for its environmental sensitivities. In October of 2009, Sudberry was awarded the Governor’s Environmental and Economic Leadership Award (GEELA) in the category of Comprehensive Land Use Planning for the community. Other accolades include an award of merit for “Sustaining Excellence” from the American Society of Landscape Architects and a first place award in “Innovation in Green Community Planning” from the San Diego Chapter of the American Planning Association.

Civita will be built in four phases over the next 12 to 15 years, Sessa said.

The first phase will include apartments, condominiums and senior housing on the west site of the community. Sudberry anticipates breaking ground before the end of the year and expects that homes will be available for purchase and lease in approximately 18 months.

Development of the Civita community will provide an estimated $1.5 billion in private investment to the Mission Valley area. Civita will play a key role in jump starting the local economy, and at build-out is forecasted to have a positive economic impact of approximately $900 million per year.

See Election, page 13

Gems continued from page 4 rare gems such as alexandrite, Mexican fire opal, pearls from Baja California, topaz, rainbow moonstone (transparent labradorite), sapphire, and more.

One of the signature pieces in the exhibition is the Aurora Diamond Butterfly of Peace, created as a symbol of the soul and of positive transformation by diamond dealer Alan Bronstein. Natural fancy-colored diamonds are so rare that it took 12 years to amass the 240 diamonds, paired for color and size, in this arrangement. In daylight-equivalent lighting, the diamond butterfly shows hues of yellow, orange, pink, blue, green, and violet. Under long-wave ultraviolet light, many of these diamonds exhibit the phenomenon known as fluorescence.

The core of All That Glitters features gems and minerals of California, including tourmaline, spessartite (orange garnet), kunzite, topaz, Morganite, aquamarine, quartz, opal, scheelite, colemanite, covellite, sphene, herderite, and jade. A special case will spotlight benitoite, the California State Gemstone.

This dark blue gem is extremely rare, found only in San Benito County, California—nowhere else in the world. “San Diego County is known among collectors throughout the world for its gems and minerals, and yet, few of our residents are aware of our rich mineral legacy,” says Michael W. Hager, Ph.D., Museum President and CEO. “All That Glitters is intended to inspire, educate, and dazzle residents and visitors with our local treasure.”

The exhibition is generously supported by Jerome’s Furniture; San Diego County Board of Supervisors at the recommendation of Chairwoman Pam Slater-Price; Charles Koll Jewelers; The Hervey Family Fund at The San Diego Foundation in honor of J. Jessop and Sons Jewelers; and Bank of America Charitable Foundation. The Museum will host a black-tie gala on Saturday, May 22, honoring Chairwoman Pam Slater-Price and celebrating both the opening of All That Glitters and the Museum’s 135th anniversary.

ROTARY CLUBS WEEKLY MEETINGS IN MISSION VALLEY OR NEARBY Mission Valley Rotary Club at noon on Thursdays at Trellises Restaurant in the Town & Country Hotel 500 Hotel Circle North • San Diego, CA 92108 missionvalleyrotaryclub.org.

Old Mission Rotary Club at noon on Tuesdays at Kelly’s Steakhouse 500 Hotel Circle North • San Diego, CA 92108 www.oldmissionrotary.com Mission Valley Sunset Rotary Club 5:30 pm–7 pm on Wednesdays 4th Wed. is a mixer at various locations Crowne Plaza Hanalei Hotel • 2270 Hotel Circle North If you would be interested in attending a meeting or becoming a member, contact the Club of your choice.

MissionValleyNews.com — June 2010

Page 11

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Mission Valley Rotary Club Calendar For June 2010 03 June: Our District’s Vocational Service Committee Maurice H. Rahimi, Associate Professor, Adj. SPPD USC is currently president of the Rancho Santa Fe Rotary Club and Chair of the District’s Vocational Service Committee. Vocational Service is the 2nd avenue of service in Rotary. We join Rotary based on our vocations, yet we are no longer allowed to talk about the very basis on which we came into Rotary.

Maurice will be sharing a totally new perspective, vision and plan on this issue.

10 June: Dark DARK to attend our member’s District Governor’s District Dinner at the La Jolla Marriott Hotel in La Jolla 17 June: Dark DARK to attend our evening Promotion/Demotion Dinner this evening in The Trellises Restaurant at the Town and Country Hotel.

24 June: To be announced Regular meetings of the Mission Valley Rotary Club are held at noon every Thursday at the Trellises Restaurant Town & Country Hotel 500 Hotel Circle North, San Diego 92108 Parking will be validated at the restaurant Guests: $20. RSVP to Andrew Tuccillo at tuccillo@wfpc.com

Concert, continued from page 9 an Irish immigrant coming through Ellis Island in 1892. SDWC’s spring concert will include a wide variety of songs of struggle, triumph, beauty, and self-reflection, all honoring the group’s proud history and celebrating the human experience.

SDWC Artistic Director Christopher Allen explained, “In preparation for a ‘roadtrip’ to the Sister Singers Conference in Chicago this July, San Diego Women’s Chorus will be presenting a spring concert featuring a broad spectrum of music that will surely appeal to everyone’s musical taste!” Other selections from “Celebration of Song” will include “1,000 Beautiful Things” by Annie Lennox, Cole Porter’s “Let’s Do It,” the Rolling Stones’ classic “Wild Horses” made popular yet again by singing sensation Susan Boyle, and the comedic and satirical “I Wanna Be a Straight Guy” which pokes fun at the many privileges that a certain section of our society enjoys.

Umi, continued from page 9 ences, touted as “the little star from America” and featured on Luxembourg television as a “wunderkind.”

A video of Umi’s appearance on The Ellen DeGeneres Show is available on YouTube or a link from Orchestra Nova’s web site at orchestranova.org

Baja Wine Country Lodging and Tours Spend the night in Mexico’s romantic wine country and let our wine writer drive you to the best wineries.

Quality Hotel and private B&B ranch options. sbdryden@hotmail.com

Music, continued from page 9 “We are excited to see North Park Music Thing build on the success of last year’s event”, said Kevin Hellman, president of the San Diego Music Foundation, “This year’s event will feature two nights of live music showcases following daytime panels led by music industry professionals from across the U.S.” NPMT‚ 2010 keynote speaker is music producer and songwriter Kim Fowley. Fowley began his career in the music industry in the 1960’s and has worked with the Byrds, Cat Stevens, Helen Reddy, The Plastic Ono Band, Alice Cooper, Kiss and Guns‚ and Roses. He also managed the all-girl band, The Runaways, in the 1970’s.

Workshop discussions on Friday and Saturday will be led by panelists with experience in various areas of the music industry including engaging social media in promotions, breaking into the music business, music publishing, touring, hiring a manager, songwriting techniques, and more.

All proceeds from North Park Music Thing will be donated to the San Diego Music Foundation, which seeks to enrich the San Diego music community by providing professional development opportunities and assistance to local musicians. The Foundation organizes the annual San Diego Music Awards show, recognizing the achievements of the local music community, Letters to the Editor are always and also encourages the next generawelcome. Please sign them tion of musicians through its Taylor and provide us with an address Guitars for Schools program, which so that we may contact you. has donated over 1500 guitars to 61 elementary schools in San Diego MAILING ADDRESS: County, which include guitar in their Mission Valley News current music curriculum.

6855 Friars Road, #26 For more information on North San Diego, CA 92108 Park Music Thing, including particiFAX: pating panelists and artists, registration and information on how to apply 888-677-9535 to perform at Music Fest, please visit EMAIL: www.northparkmusicthing.com.

Info@MissionValleyNews.com

Page 12

MissionValleyNews.com — June 2010

FAITH & VALUES Rock Thrift Store Opens Proceeds to Benefit Community Initiatives Rock Church Pastor Miles McPherson was joined by City Councilmember Kevin Faulconer, community leaders, and dozens of special guests to celebrate the grand opening of the Rock Thrift Store, located

at 3191-B Sports Arena Blvd., San Diego, CA 92110.

The grand opening festivities

included food, music, in-store specials, giveaways, a treasure hunt, and a “fashion show” featuring Church volunteers who modeled outfits put together from the new store. The store is now open for business daily from 9 a.m. to 6 p.m., and offers clothing, shoes, small household items, toys, and books donated

by Church members. It will be staffed mostly by church volunteers.

“I’ve seen the effects the economic crisis has had on San Diegans, and I know the role churches and volunteerism can play to help relieve some of this burden,” McPherson said, and added, “That’s

and to look for more ways we can give back to the community,” said Margaret Diggs, Rock Thrift Store Assistant Manager.

Miles McPherson, a former San Diego Charger, is the Senior Pastor and founder of the Rock Church. He is also the author of Do Something: Make Your Life Count, and founder of the Miles Ahead which partners with businesses, churches and organizations around the world to harness the power of volunteerism and help people transform their communities.

The Rock is San Diego’s largest church and the 19th largest church in the nation according to Outreach Magazine’s 2009 “100 Largest and Fastest-Growing Churches in America” survey. It was started in 2000 by Pastor Miles McPherson, a former NFL player. Over 12,500 people attend the Rock’s five Sunday services.

CHURCHES IN OR NEAR MISSION VALLEY

Baja Wine Country News Drink Wine, Play Golf, Help Children

For your convenience

By Steve Dryden The Third Annual Golf4Niños Event will take place on Saturday, June 12th, at the Baja Country Club of Ensenada at Francisco Modero Canon in San Carlos, south of Ensenada. Don’t miss a golden opportunity to enjoy a festive day in a beautiful setting to benefit Agua Viva Guarderia ~ a children’s shelter, day care center and orphanage located in the rural farming community south of Ensenada.

For those who don’t play golf, but would like to contribute, you’re invited to attend the fiesta, auction and raffles.

The live auction includes great vacation packages with raffles for lots of fun gifts, wine packages and more.

This Fiesta begins immediately after the golf tournament at approximately 1 pm, and is located on the northeast end of the golf course. Catered taco feast, live music, auction, raffle, beverages, wine, sponsor displays and fun for non-golfers makes this a benefit event worth supporting. The event also includes a post tournament awards reception and live auction.

The golf event begins with coffee, pastries, orientation and registration at 8 am followed by a shotgun start at 9 am. Four men scrambles, hole-in-one contest, longest drive, closest to the pin, and putting contests enhance the excitement of the event. Pre-registration is required with a fee of $75 per golfer, with the deadline for registration June 4. 2010. Easy and simple registration payments or donations can be made and on the registration page by using Paypal or Credit Card. For registration See Baja, page 13

Community HousingWorks Provides 500th FaceLift Community HousingWorks - a San Diego non-profit that helps people and neighborhoods move up in the world by providing a full range of housing options combined with training and support - has announced the FaceLift of its 500th home, scheduled to be done the morning of June 5, 2010. An awards ceremony and volunteer pizza lunch will take place at 12:30 pm.

Started in 1995, the FaceLift program makes living space improvements for homeowners who are low-income, disabled or elderly. Nearly 5,000 volunteers have been mobilized for this cause over the past 15 years, giving facelifts to hundreds of homes in City Heights that were previously best described as “tired.”

As part of the effort to brighten up these communities, more than 1,000 tons of trash and debris have also been removed from area alleys, streets, and nearby

why proceeds from the Rock Thrift Store will help fund our church’s Do Something World outreach efforts such as local food and toy drives, our San Diego Community Clean Ups, and the city service projects we organize in partnership with the Mayor’s Office.”

“I’m always happy to open a new storefront along Sports Arena, and this store benefits shoppers looking to find a good value,” said Faulconer. “It also benefits Council District 2 because proceeds help fund volunteer efforts at our local parks and libraries,” he said, referring to church’s commitment to the Mayor and City of San Diego to give 200,000 volunteer service hours in 2010 to projects that directly benefit the city such as park clean ups, volunteering at city libraries among others.

“Our goal is to provide quality merchandise at affordable prices

canyons over the years. The 2010 clean-up effort will continue this tradition.

“This is the 25th neighborhood to be revitalized by the FaceLift effort, and we’ve helped overhaul a large chunk of this particular community.” says Linda Pennington, who coordinates the FaceLift program for Community HousingWorks.

She adds, “This year we expect to have over 700 friends and volunteers from a dozen different organizations showing up to make another corner of the city a nicer place to live.”

Scheduled for June 5th between 8am-2pm, the 2010 FaceLift will clean up 10-15 homes within a one-block radius, providing: • Fresh paint • Upgraded fencing, railings, doors and lighting • Repaired steps See FaceLift, page 13

Holy Angels Byzantine Catholic Church 2235 Galahad Road 858-277-2511 First United Methodist 2111 Camino Del Rio South 619-297-4366 First Assembly of God 8404 Phyllis Place 858-560-1870 Calvary Southern Baptist 6866 Linda Vista Rd. 858-277-7078 Immaculata Catholic Church University of San Diego Campus 8998 Alcala Park 619-574-5700 Immaculate Conception Old Town 2540 San Diego Avenue 619-295-4148 Mission Basilica San Diego de Alcala 10818 San Diego Mission Road 619-283-7319 Joyful Living Church 3505 Camino Del Rio South 619-521-4800 Holy Family Catholic Church 1957 Coolidge Street 858-277-0404 University City United Church of Christ 2877 Governor Drive 858-453-3444 Linda Vista Presbyterian Church 2130 Ulric Street 858-277-0523 University Christian Church 3900 Cleveland Ave. San Diego CA 92103 619-295-4146 Your Church or Synagogue can be listed here.

Please call 619-291-0200.

MissionValleyNews.com — June 2010

Page 13

FaceLift continued from page 12

Baja continued from page 12

• New landscaping • Cleaner streets, parkways, alleys and yards Registration starts at 7 am in the Corridor Neighborhood, 38th Street and Polk Avenue.

“Last year, Azalea Park was transformed in a single day by fresh paint, new plants, flowers, trees and elbow grease,” recalls Community HousingWorks CEO Sue Reynolds.

The project has traditionally been sponsored by Redevelopment Agency funds with support from City Councilmember Todd Gloria. Other financial supporters include Point Loma Nazarene University, Fuller Center for Housing in San Diego, City Heights Town Council, State Farm Insurance, Home Depot, CDC Small Business Finance, and Price Charities. Donations of money, goods, and time are all requested and greatly appreciated.

“We provide the rakes, loppers, shovels, brushes, rollers, paint, and supplies,” reports Ms. Pennington, “And the first 500 people to arrive will even get a free T-Shirt.” Participants are asked to provide their own work gloves, paint clothes, sturdy shoes, sunscreen and hat.

Filtered water will also be available for volunteers, though the organizers request workers bring a reusable water bottle with them. “This will help us keep the project greener than handing out individual bottles of water.” Ms. Reynolds observes.

Parking is recommended (and free) at Monroe Clark Middle School. Shuttles will be available to take volunteers from the school to the FaceLift work site at 38th Street and Polk Avenue.

or sponsorship information visit: http://Golf4Ninos.wordpress.com. Questions or details at: Doc Dougherty ~ 619-618-0508 or docdocerty@msn.com. Mexico phone: 044-646-121-9883 The Baja Country Club is located in a luxurious 300 acre private gated community, just seven miles south of Ensenada on the Transpeninsular Mexico Highway 1 at Km. 117. The beautiful 18 hole, par 72, 6,859 yard championship course was designed by Pete and Roy Dye in 1990. In addition, there is a clubhouse, snack bar, pro shop, locker rooms and showers, not to forget the spectacular housing development. For details about the Baja Country Club visit: www.bajacountryclub.com Most importantly, the Mission is to help needy children via this annual Ensenada Charity Event with golf, fiesta, raffles and live action. Please join us in supporting needy Ensenada area children on this eventful day. This will be our third year event supporting Agua Viva Shelter, south side of Ensenada.

To see what we’ve accomplished please visit: www.aguavivadc.com. One thing is certain, some of Mexico’s best wines will be found at this event for drinking, purchase and at auction. Join this community minded group and help build a better future for the children of Baja California, and have fun while you’re at it.

About Community HousingWorks Community HousingWorks provides apartments with affordable rent at 29 communities around San Diego County. Since the organization’s founding in 1982, its goals have always been to build beautiful yet affordable apartments; provide unique first-time homebuyer loans; and to support/train community members throughout San Diego County to help their families build a healthier economic future.

The organization’s team of professional support staff consistently delivers plain-spoken answers to difficult financial and real estate questions. They offer financial training classes, viable alternatives to foreclosure, and a full range of real estate services specifically geared towards first-time homebuyers.

Community HousingWorks serves the San Diego County region, and in 2009 helped over 17,000 individuals, families, and children.. Community HousingWorks is San Diego County’s only member of the national NeighborWorks Network®, and a proud affiliate of the National Council of La Raza.

You can donate to FaceLift, or get more information about Community HousingWorks, at www.chworks.org.

For additional information, contact: Linda Pennington gizmopennington@cox.net or 619-563-4014.

Election from page 10 that has permitted “unaffiliated” voters to vote for their candidates. For the June Election, the California Democratic Party and the California Republican Party permit unaffiliated voters to vote in their Primary Election.

Your poll location will be shown on the back cover of your sample ballot pamphlet. You may also determine your poll location by calling the Registrar of Voters at 858-565-5800 or checking online at www.sdvote.com.

The Registrar is recruiting poll workers for this election. Poll workers receive a stipend from $75 to $175 depending on their assignment and may receive an additional $15 if appointed to fulfill a Spanish, Filipino, or Vietnamese assignment at the poll. Poll workers must be registered voters and should have access to a computer. If you are interested in becoming a poll worker, please check the Registrar’s website at www.sdvote.com.

For further information please call the Registrar of Voters at 858-565-5800.

Steve Dryden is a wine, food and travel writer living in Mexico’s premier wine country where he guides private individual and small group wine tours. He fully supports this charitable event. He can be reached at: sbdryden@hotmail.com

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MissionValleyNews.com — June 2010

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Important City of San Diego Phone Numbers Abandoned Vehicles ................................ 858-495-7856 Animal Regulation................................................. 619-236-4250 Beach & Bay Advisory........................................... 619-338-2073 Birth and Death Records ...................................... 619-237-0502 Brush/Weed Abatement ........................................ 619-533-4444 Building Permits .................................................... 619-446-5000 Buses/MTS Access ................................................ 619-233-3004 Canyon Watchers Program................................... 858-292-6484 City Council Docket Info ..................................... 619-533-4000 City Directory ........................................................ 619-236-5555 Code Violations ..................................................... 619-236-5500 Curb Maintenance ................................................. 619-527-7500 Dead Animal Removal .......................................... 858-694-7000 Dog Licenses........................................................... 619-767-2675 Fire Stations ............................................................ 619-533-4300 Graffiti ............................................................. 619-525-8522 Hazardous Materials Hotline ............ 858-694-7000 Housing Commission .......................................... 619-231-9400 Humane Society .................................................... 619-299-7012 Libraries: Balboa .............................................................. 858-573-1390 Clairemont ...................................................... 858-581-9935 Linda Vista ...................................................... 858-573-1399 Mission Valley ..................................... 858-573-5000 North Clairemont .......................................... 858-581-9931 Serra Mesa....................................................... 858-573-1396 Noise Regulation .................................................... 619-236-5500 Office of Small Business ........................................ 619-685-1390 Park and Recreation .............................................. 619-525-8219 Parking Citations ..................................... 619-236-7145 Police: Non-Emergency ......................... 619-531-2000 Pot Hole Hotline ........................................ 619-527-7500 Recreation Centers: Kearny Mesa .................................................. 858-573-1387 Linda Vista ..................................................... 858-573-1392 North Clairemont .......................................... 858-581-9926 Serra Mesa....................................................... 858-573-1408 South Clairemont........................................... 858-581-9924 Tecolote ........................................................... 858-581-9933 Recycling Hotline .................................................. 858-694-7000 Senior Citizens Services ........................................ 619-236-6905 Serra Mesa Community Connection ................. 858-565-2473 Sewer Repair/Spills ................................................ 619-515-3525 Sidewalk Maintenance .......................... 619-527-7500 Social Services Information ..................................211 Stormwater Pollution Hotline .......... 619-235-1000 Street Lights ............................................... 619-527-7500 Street Sweeping ..................................................... 619-527-7500 Traffic Control ....................................................... 619-533-3126 Tree Maintenance ................................................. 619-527-7500 Waste Reduction & Disposal ............................... 858-492-5010 Water Emergency .................................................. 619-515-3525 Water Utilities ........................................................ 619-515-3500 Zoning Regulation Information ......................... 619-236-5555 If you’d like to suggest a number or service to be added to this list, please call Mission Valley News & Views at 619-291-0200.

Renovation continued from page 1 • New landscaping throughout the common areas at Fashion Valley, including new palm trees, new pots, and planters. An effort will be made to maintain as many of the existing trees and palms throughout the mall as possible.

• Soft seating areas will be added throughout the mall’s common areas so shoppers can relax in style.

• Two new water features will be installed in Bloomingdale’s and Macy’s Court. These elements will conform to the city of San Diego’s art requirement and will enhance the shopping environment.

• Lighting levels will be enhanced throughout Fashion Valley. Light towers will be installed at mall entrances that can be programmed to display different colors.

• There will be a new logo, interior graphics package, and directional signs.

“Fashion Valley has been the

hub of San Diego’s retail scene since it was built in 1969 and we believe these improvements will solidify its status for years to come,” said Robert Doherty, mall manager at Fashion Valley.

Fashion Valley is an outdoor two level super regional shopping center located at 7007 Friars Road, west of Highway 163 in Mission Valley. Fashion Valley is anchored by Neiman Marcus, Nordstrom, Saks Fifth Ave., Bloomingdale’s, Macy’s and JCPenney. Fashion Valley’s 18 million annual shopper visits makes its following larger than the combined annual attendance of San Diego destinations such as Sea World, Legoland, San Diego Padres, San Diego Chargers, Del Mar Thoroughbred Club, The San Diego Zoo and Wild Animal Park. For Fashion Valley information, please call guest services at 619/688-9113.

Children continued from page 14 marshmallow while he was gone, that’s all he would get. If the child waited until the interviewer got back, the child would get an entire bag of marshmallows.

As the story goes, these children were followed up later in life. The children who immediately ate the marshmallow had a tendency to lead difficult lives. They had a hard time keeping jobs and relationships. They usually did not amount to very much. The kids who waited were very different. They tended to be very successful in most aspects of their lives. They had good jobs and healthy long-term relationships.

This story exemplifies the value of… Delayed Gratification. In other words, the ability to put off a small reward, pleasure of satisfaction now, for a larger one in the future. Should you purchase those new shoes or big screen TV on your credit card today – or should you save your money and buy it with cash later? Should you eat that piece of chocolate – or go to the gym and exercise?

Should the parent in the quote above deal with her child complaining about getting a snack now or give in and have a larger problem in the future? We all know the right answer is NOT eating the marshmallow right now and getting a whole bag later. It is standing up to a 6 year old and making the right choice for them because it will lead to a better life for everyone.

Dealing with problems head-on, no matter how difficult they may seem at the time, is almost always the best choice.would get an entire bag of marshmallows.

As the story goes, these children were followed up later in life. The children who immediately ate the marshmallow had a tendency to lead difficult lives. They had a hard time keeping jobs and relationships. They usually did not amount to very much. The kids who waited were very different. They tended to be very successful in most aspects of their lives. They had good jobs and healthy long-term relationships.

This story exemplifies the value of… Delayed Gratification. In other words, the ability to put off a small reward, pleasure of satisfaction now, for a larger one in the future. Should you purchase those new shoes or big screen TV on your credit card today – or should you save your money and buy it with cash later? Should you eat that piece of chocolate – or go to the gym and exercise?

Should the parent in the quote above deal with her child complaining about getting a snack now or give in and have a larger problem in the future? We all know the right answer is NOT eating the marshmallow right now and getting a whole bag later. It is standing up to a 6 year old and making the right choice for them because it will lead to a better life for everyone.

Dealing with problems head-on, no matter how difficult they may seem at the time, is almost always the best choice.

2010 MISSION VALLEY NEWS SCHEDULE Note: Deadlines are firm. No extensions.

Display ads & Business/Service Directory listings are paid in advance.

Amigos, continued from page 9 Diego and cross-border communities,” reports Yolanda S. Walther-Meade, the event’s honorary chair.

For almost 50 years, the San Diego Master Chorale has been the premier choral arts organization in this community. In 1986, a mayoral proclamation designated the Master Chorale as “the Voice of San Diego,” which was officially reaffirmed in 2002. Today the group consists of 120 volunteer singers with voices of the highest quality and is exceptionally dedicated to preserving and promoting the art of choral music through performances, education and diverse community outreach.

Admission tickets for Amigos en Concierto vary in price from $20 to $40.

VIP tickets, priced at $100, include premium seats, valet parking, and a reception preceding the event to meet Lito and Celino Romero. Individuals, organizations and businesses are invited to join the Parker Foundation in sponsoring the event at various levels of commitment. Reserve your tickets now by calling the San Diego Symphony Box Office at (619) 235-0804, or go to www. sdmaster chorale.org. For more information, email info@sdmasterchorale.org or call the San Diego Master Chorale at (858) 581-2203.

2010 PAPER PUBLICATION DATE / ISSUE July 1 DATE / ISSUE August 2 DATE / ISSUE September 1 DATE / ISSUE October 1 DATE / ISSUE November 1 DATE / ISSUE December 1

DISPLAY AD SPACE DEADLINE 5 pm* June 18 5 pm* July 20 5 pm* August 18 5 pm* September 17 5 pm* October 18 5 pm* November 18

AD ARTWORK DEADLINE 5 pm June 25 5 pm July 26 5 pm August 25 5 pm September 24 5 pm October 25 5 pm November 24

ARTICLES DEADLINE 5 pm June 21 5 pm July 22 5 pm August 20 5 pm September 20 5 pm October 21 5 pm November 19

CLASSIFIED AD DEADLINE 5 pm June 24 5 pm July 24 5 pm August 21 5 pm September 21 5 pm October 22 5 pm November 22

*Deadline to reserve space for advertisers not currently on a contract.

Mail or drop off your ad or article to our office at 6855 Friars Rd #26, San Diego CA 92108 Articles may be sent via E-Mail to: Info@MissionValleyNews.com

MissionValleyNews.com — June 2010

Page 15

Community C lassifieds SERVICES

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Experienced Nanny with references looking for full time opportunity. Reliable, Flexible with 7 years experience. 619.246.2869

Keith Everett Construction and Handyman Service: All phases of home remodeling and repair. Window and Door replacement specialist. Repair or build any style of fence, deck or patio cover. Senior discount, references, and member of the BBB. No job too small. Lic. #878703.

Call 619-255-3499. (07/10)

FOR SALE

Wallcovering Contractor - Enhance the beauty and value of your home! Removal, prep and installation.

Precise, superior workmanship by Mr. Elisha Blatt, Lic.# 644396. Discounts on wallcoverings available. Free estimates. 619-582- 4449. (07/10) We want safer, stronger seniors! Let’s improve your balance, flexibility, strength and stamina. Personalized workouts in your own home are fun and private. Call Pam Melody, Certified Personal Trainer with Stronger, Safer Seniors Fitness Training, at 619-962-7144 for a free consultation. (07/10)

Firewood for Sale. 1/8 cord: $70. 1/4 cord: $125. 1/2 cord: $195. Full cord: $295. Call 619-282- 3562. (07/10) House for sale in Allied Gardens Single level remodeled 3br/3ba view house 2 car garage ..lots of upgrades.,own/agt. Principals only. S469,900. 619-2751874 (7/10)

HELP WANTED DAY SPA. Earn extra income and receive a free facial. Earn $10/each facial promotional offer you sell.

Details call Carrie: 619-920-4342 or view website: www. carriesdayspa.com

Senior Living: 55+ small & large 1 BR’s start at $645/ mo; $500 deposit. San Carlos Village Apts. 7717 Tommy Street. Call 619-461-4111. (07/10)

Pet/Housesitting Services. Est. 1983, Bonded.

Pet-tenders offers feeding, walking, plant care, housesitting - and above alI...SPOILING...in your own home! www.pet-tenders.com 619-298-3033. (07/10)

For rent..Tierrasanta room available in four bedroom house close to Mission Trails. Bed, dresser, desk and high speed internet $650. per month including utilities.

Call 858.565.7016.

Quality exterior carpentry by Bob. Decks, fences, patio covers and termite repair. Free estimates, reasonable rates, insured and reliable. License #365241 since 1978. Phone: 619-275- 1493. (07/10)

Enjoy Singing? Join Barbershop Chorus. Beginners & experienced singers. Please call Joe, 619-675-4374.

German Setter Tile and Marble: Professional marble/ tilesetter with 26 years experience. European craftsmanship. Punctual & dependable. License #872804. Contact Jens Sedemund: 619-415-6789 or via email: jens@germansetter.corn. (8/10)

GIGANTIC BOOK SALE: Friends of the Mission Valley Library Fundraising Effort. Most had covers $1; most paperbacks 50 cents. Mission Valley Library, 2123 Fenton Parkway in Fenton Marketplace next to Ikea. By Phillip & Janet Pond. (07/10)

Linda’s Puppy Love, a bonded, licensed, insured pet & housesitting service offers daily dog walks, cat care, vacation visits, ovemight care, love, care & attention.

819-857-3674. www.lindaspuppylove.com. (07/10)

Two english bulldogs free to good home, AKC registered, vet checked, contact me at james.

Adam600@gmail.Com (07/10)

Painting: $60 per average room. Exterior work also.

Neat, clean and fast. Call today for your free estimate.

619-280-7752. (07/10) Healing Touch Therapeutic Massage. Nationally certified, home-based massage therapist offers sports, deep-tissue, Swedish, hot stone massage for rehaSilltati(Sn and relaxation; 1 hour, from $35. Call Shizuko—Suzy, 819-767-8866. License #92010681.

(07/10) Creative Landscape - mowing, edging, trimming, weed control, fertilizer, pruning plants, shrubs, trees.

Weekly/bi-weekly service. Cal Lic#736809. 619-4652237. (07/10) Sing! Sing! Sing! Grow Your Voicel Take voice lessons with Susan Simmons, New Expressions School of Music, 2852 University Ave. Call 858-349-8490 for appointment. (07/10) Roy L. Schwartz Tree Service. Commercial & Residential; ISA certified arborist WE-6180A. Hazardous tree removal, 55-foot aerial truck. Bonded, Licensed, Insured. 619-282-3562. Uc# 775662. www. roystreeservice.com (7/10) Lamps - repaired, made from keepsakes, fixtures rewired & repaired, crystals repaired & cleaned. Call Seymou, 619-461-8284. (07/10) Paul R Smith Complete Home Improvement.

Complete bath remodel for $7200. All home repairs & remodeling. 43-yr Allied Gardens resident. In business & serving the community for over 20 yrs. Lic# 692972; BBB member. Call Paul, 619-818-7880. (07/10) Hauling: construction & yard clean-up. Demos.

Light maintenance. Call Carlos at 858-495-0548; cellular 619-813-9988. Tierrasanta resident. PIs contact via eraall: chidpas1@aol.com. (7/10) Petsitting/housesitting: Mature professional provides plenty of TLC for your pets, so you can be worryfree! Homecare, overnights. Reliable, responsible, reasonable. verascats@cox.net. Please call 619-9338372. (07/10) Bathtubs & sinks refinished like new without removal. Fiberglass and porcelain. Over 25 years experience. License # 560438. Call “Cory Tatz” Bathtubs & sinks refinishing at 619-464-5141. (07/10) Gardening, landscape maintenance. Edge, mow, fertilizing, pruning, weeding. Repairs of fences, gates, sprinklers, lights. Planting: shrubs, trees, bulbs, roses, flowers. 33 years experience. Call 858-831-1722. (07/10) Lori’s House Cleaning Service: Reasonable rates, quality service, references. 619-682-9586. (07/10) Computer Repair - Setup - Tuneup. PC help for families, seniors, home offices. Trusted in homes for over 25 years. Call 619-992-5882. CA Lic #81527. (07/10) Online Shopping. No lines, no crowds, no traffic. www. Steveshasslefreeshopping.com. (07/10) Art Classes Fine Arts Classes for children & adults.

French’s Art Studio - La Mesa/Rancho San Diego.

619-670-6762. Drawing, painting, small classes individual instruction. Day & evening classes. Free Art Class with this ad. Holiday gift certificates available.

(07/10) Outdoor fitness - Get Fit - Cardlo, Strength, Flexibility & Balance. All ages & fitness levels Welcome!

Challenging, fun & affordable exercise with Certified Personal Trainer. FREE Trial Week! www.getfitcamp. com (07/10)

Mission Valley News 6855 Friars Road #26 • San Diego CA 92108 Phone: (619) 291-0200 • email: info@MissionValleyNews.com

FOR RENT

Flute/Piano Instruction. 30 years experience.

Beginner to advanced. Music Education. B.A. Degree.

Reasonable rates. Available for teaching in your home or mine. Rick, 619-286- 8012. (07/10)

ProdJectman - Handyman Services. No job too small. Let me help you get those jobs done! Painting, drywall, cleaning, yardwork, hauling, ~ repairs, whatever! Please call AI, 619-997-2350. (07/10)

Mission Valley News thanks our advertisers. Please shop and support them. Without them, we could not bring you this newspaper.

NOTICES

2010 Medicare changes affects medical coverage.

Get questions Answered at a workshop Sunday, June 13 at 10am at University Christian Church, 3900 Cleveland Ave. Information at church Office 619-295-4146. (07/10)

WANTED Any photos from the 54th Street “J.C.C. Center Singles Group” or SDSU Hillel circa 1989–1972..call 619. 890.1987 (7/10) Fair prices paid for your gold, silver and vintage costume jewelry. Free appraisals, call Erik, 619-8878762. (07/10) No gimmicks. Just results. 23 people wanted to Lose Weight. All natural doctor recommended. FREE weight - Ioss sample call Ken at 619-286-4577. KenF. greatescape.com (07/10)

Visit our website at: www.MissionValleyNews.com Editor and Founder: Gina Cord 619-291-0200 ext. 126 Publisher: Mission Publishing Group, LLC Marketing Director: Moshen Zamani 619-291-0200 ext. 127

Contributing Writers: Chet Barfield Tom Leech Donna Frye Ron Roberts Writers and Advertising Sales Experts Wanted Please call 619-291-0200 ext. 122

Circulation: 20,000. Published 12 times in 2010 and delivered throughout our circulation area of Mission Valley, San Diego, California by Mission Publishing Group, LLC. Classified ads and articles must be submitted by mail, e-mail or dropped off at our business address, 6855 Friars Road #26, San Diego, CA 92108.

Publisher reserves the right to refuse any advertisements or material submitted which are deemed to be objectionable. Publisher’s liability for errors: Mission Valley News & Views assumes no financial liability for errors nor for omission of copy and upon request will furnish a letter of correction to the advertiser. The Publisher, Mission Publishing Group, LLC., shall not be liable for any error in published advertising unless an advertiser proof is requested in writing 12 days prior to publication date and clearly marked for corrections. If the error is not corrected by the Publisher, the liability, if any, shall not exceed the space occupied for the error. Further, the Publisher shall not be liable for any omission of an advertisement ordered to be published. On written request, Publisher shall reschedule and run the omitted advertisement at the advertiser’s cost. All claims for adjustment must be made in writing within 30 days of the date of publication. In no case shall the Publisher be liable for any general, special or consequential damages.

Equal Housing Opportunity: Real estate advertising in Mission Valley News is subject to the Federal Fair Housing Law which makes it illegal to advertise “any preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin or an intention to make any such preference, limitation or discrimination.” Mission Valley News & Views will not knowingly accept any advertising for real estate that is in violation of the law. This is to notify Mission Valley News readers that all dwellings advertised in Mission Valley News are available on an equal opportunity basis. To complain of discrimination call HUD at 1-800. 669-9777 or TTY at 1-800-927-9275.

News and information printed in Mission Valley News is obtained from sources considered to be reliable, but accuracy on information sent to the paper cannot be guaranteed. Articles and opinions of writers or letters to the editor that are submitted for publication to the Mission Valley News are the views of the writers and should not be considered the views of the publisher. Content of paid advertisements is solely the responsibility of the advertiser. © 2007–2010, all rights reserved.

Historical memorabilia/photos from legendary McDini’s Diner & Entertainment in National City CA. 619.501.1883

FREE CLASSIFIEDS

Free classified ads are available to private parties and to non-profit organizations that do not charge for their services. Only one ad per party or organization will be accepted per issue as a free classified—additional ads must be paid for with submission of the ads. Free classifieds are limited to 25 words or less. Ads of more than 25 words cost 50¢ per additional word; payment must accompany the ad. All free classifieds will run for only one issue even if you indicate on the ad that you want it to run more than one time. All classified ads—free or paid—must be submitted by mail only, or hand-delivered to Mission Valley News at 6855 Friars Rd. #26, San Diego, CA 92108. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD. IF NO DATE IS GIVEN, THE AD RUNS ONLY ONE ISSUE. The following ad classifications are ineligible for free classified ads: FOR SALE, GARAGE SALES, LOST & FOUND, WANTED, FOR RENT, NOTICES, AND YOUTH SERVICES. However, this does not include WANTED ads for multi-level sales of FOR RENT ads for vacation/rental condos or NOTICES for any profit-making organization.

We do not guarantee that we will run all free classifieds submitted. If you include payment for an ad that normally is considered a free classified, we guarantee that it will be printed in the next available issue, unless it is inappropriate for a family-oriented newspaper. We will not call or write to inform you if your classified ad does not qualify as a free classified; we simply receive too many ads to provide that level of service. We do not mail copies of the newspaper for proof of publication.

PAID CLASSIFIEDS - $8/25 words or less BUSINESS CLASSIFIEDS including SERVICES, CHILD CARE, BUSINESS OPPORTUNITIES, NOTICES, HELP WANTED, & FOR SALE ads for any profitmaking enterprise costs $8 for 25 words or less plus 50¢ per word over 25, payable in advance of publication only. NOTICES ads may NOT be ads normally classified under SERVICES (i.e., business ads) the Editor reserves the right to reject or re-classify any ads sent in under the NOTICES category that should more appropriately be placed elsewhere. PAID ADS may run for any consecutive number of issues, provided that proper payment for the ads is received in advance. NO PHONE CALLS WILL BE ACCEPTED FOR RENEWAL OF ADS. THE LAST DATE PRE-PAID ADS WILL RUN IS PRINTED AFTER EACH AD. IF NO DATE IS INCLUDED AFTER THE AD, IT RUNS ONLY ONCE. When counting words—a word is a word, regardless of the number of letters. A telephone number is a word. An address such as “10000 San Diego Mission Road” is 5 words. We do not mail “proofs of publication” for classifieds.

SPECIAL NOTICE MAKE CHECKS PAYABLE TO “MISSION VALLEY NEWS” PLEASE READ INSTRUCTIONS CAREFULLY. CIRCLE THE APPROPRIATE CLASSIFICATION. Make checks payable to “Mission Valley News.”

Mail to 6855 Friars Rd. #26, San Diego CA 92108.

FOR SALE

CHILD CARE

BUS. OPP.

FOR RENT

SERVICES

WANTED

LOST & FOUND

HELP WANTED

GARAGE SALES

NOTICES (see restrictions above)

__________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ AMOUNT OF PAYMENT INCL. WITH AD: ____________ CHECK # ___________

Mission Valley News reserves the right to edit or refuse classified ads due to inappropriate content, space considerations, etc. Mission Valley News assumes no financial responsibility for errors nor for omissions of copy for classified ads. By submission of ad, Advertisers agree to indemnify and hold Mission Valley News harmless from any claims and expenses arising from the publication of any ad.

No personal ads are accepted. No refunds given or cancellations accepted unless such notice is received by mail 10 days prior to the publication date. MAKE SURE YOU REMIT THE CORRECT AMOUNT OF MONEY FOR THE AD—WE ARE UNABLE TO CONTACT YOU NOR RUN THE AD—IF THE INCORRECT AMOUNT OF MONEY IS SENT WITH THE AD. We do not mail copies for “proof of publication” and your cancelled check is your receipt.

EXTRA COPIES If you need extra copies of Mission Valley News, they are available at over 120 locations throughout our distribution area on the day of publication, while supplies last.

Page 16

MissionValleyNews.com — June 2010

Ladies, from page 8 hair dressing, historic dancing, soap making, basket weaving, crocheting and lace making. There will be a garden tour as well as live entertainment and free refreshments.

Volunteers will also be showing clothing from the time period and how do to laundry by hand. Throughout the day, there will be a silent auction to benefit Boosters of Old Town and its mission to support the Old Town San Diego State Historic Park.

Historic dancing will continue in the evening at the Barra Barra Saloon.

The celebration takes place right outside Barra Barra, which is located in the northeast section of Old Town San Diego State Historic Park, at the corner of Wallace and Calhoun streets. Many of the shops and museums within the state park will have special activities as part of the Ladies Day celebration.

Free parking is available in the CalTrans headquarters on Taylor Street, one block from the event site.

Wells Fargo Golf Classic A Bridgepoint Education Holiday Bowl Production More than 100 golfers are expected to tee it up in this fund-raising event for the non-profit Bridgepoint Education Holiday Bowl. After golf, participants will enjoy a cocktail reception complete with hors d’oeuvres, drinks, and a silent auction.

Monday, June 7, 2010, noon shotgun Sycuan Resort Golf Club Individual entry fee is $275, foursomes are $1,100.

Visit BridgepointEducationHolidayBowl.com or call 619/283-5808.

PostalAnnex+ from page 2 good small business owners because discipline is one of the key components in owning and operating a successful small business. Therefore, we are excited each time we see a veteran’s application come through. We encourage veterans in the San Diego-area community to inquire about business ownership opportunities through Annex Brands.”

PostalAnnex+ of San Diego is a business services center that offers packaging and shipping, private mailbox rental, scanning and shredding, key duplication, copy services and more. For more information about PostalAnnex+, visit them at 2307 Fenton Parkway, Suite 107 in San Diego, or call 619-280-2380. For additional information about VetFran, please visit http://www.vetfran.com/.

WHY ADVERTISE IN MISSION VALLEY NEWS? OUR

4

TH YEAR

The Mission Valley News offers a unique venue to increase sales for your products by reaching the specific target market of over 20,000 Mission Valley residents and the literally millions of tourists and shoppers drawn to the Mission Valley area each year.

20,000 issues are published monthly in full color. The content of Mission Valley News is, and will remain, positive articles of specific interest to our targeted audience.

Distribution is to over 400 locations in Mission Valley and some surrounding areas, including hotels, businesses, condo and apartment dwellers, stores, restaurants, all trolley stops, the security office of Qualcomm Stadium, the Food Courts at Mission Valley Shopping Center and fashion Valley Mall, plus the City and County Administration Buildings and the Courthouse downtown, etc.

We are currently delivering to over 3,500 condo and apartment dwellers.

In addition, all of the pages and stories are listed on our Web site www.MissionValleyNews.com, as well as our advertising rates.

Full editorial support will be offered to all advertisers on a nocost basis.

Our rates are unbeatable for access to this unique market which is constantly growing. And, your ad remains for one full month!

DO NOT DELAY…INCREASE YOUR SALES Call us today!

6855 Friars Road, #26 San Diego, CA 92108 Phone 619-291-0200 Fax: 888-677-9535 Info@MissionValleyNews.com www.MissionValleyNews.com